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Archive by Brad Gibson

424 POST Acquires New Meyer Acheron 80 Speaker System Installed by Guitar Center Professional & Malvicino Design Group

— GC Pro once again guides leading Hollywood post facility as it chooses critical new monitoring system for its newest sound mixing stage and provides reliable system installation through its renowned Affiliate program —

Academy Award-nominated 424 POST is an all-digital post-production sound facility based in Culver City, California, committed to meeting the needs of the entire range of postproduction sound projects, from sound design to editorial, for both big-studio projects and independent features. Most recently, 424 POST handled the sound for big-screen dance-musical feature Perfect Pitch and for Dwayne Johnson’s forthcoming action thriller Snitch, a pair of films that bookend the wide variety of audio necessary in Hollywood feature work, from full-range music scores to high-SPL action sound effects. 424 POST, which celebrated its tenth anniversary this year, handles all of it effortlessly, thanks in part to a new Meyer monitoring system sourced through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, with whom 424 POST has a long-standing and successful relationship. In addition, the new Meyer Acheron 80 Screen Channel loudspeaker system that is now the centerpiece of 424 POST’s newest sound mixing stage was installed by Horacio Malvicino of the Malvicino Design Group, one of GC Pro’s approved vendors in its hugely successful Affiliate program.

The new Meyer Acheron 80 monitoring system was part of a larger equipment and technology purchase by 424 POST through GC Pro that also included a number of Apple Mac computers and Avid Pro Tools components also integrated by GC Pro. This was done in part to support Hollywood’s ever-growing fascination with multichannel film audio, from the 7.1 systems that 424 POST President and Partner Kami Asgar says have become the basic configuration, on up to the newly introduced multi-array Dolby ATMOS system, which will allow up to 128 discrete sound tracks and up to 64 unique speaker feeds, expected to be installed in 1,000 cinema locations next year. “Film sound is changing quickly and we knew we needed an advanced monitoring system for the new mix stage,” he says. “7.1 is now almost entry level,” Sean McCormack, Asgar’s Partner and 424 POST CEO, agrees. “Hollywood is looking for immersive sound, and our new Meyer system provides the kind of monitoring that addresses that.”

GC Pro excels at helping Hollywood professionals like 424 POST get what they need to be competitive. McCormack says he and Asgar and Partner/Vice President Tim Tuchrello spent considerable time reviewing various monitoring options, even as they constructed the critical front wall of the new theater, which would have to accommodate the behind-screen L-C-R monitors. “Bill Learned at GC Pro in Los Angeles made us aware of the Meyer Acheron monitors,” says McCormack. “They helped us further research them and provided all the additional information we required.” Asgar further notes that these particular monitors weren’t a regular product through GC Pro, but that the store’s staffers went out of their way to make them available. “One of the things that’s great about GC Pro is that with them, it’s not about selling the customer what they have – it’s about determining what the customer really needs, regardless of whether it’s on their shelves, and then getting it for them.” It’s also about making sure products are installed correctly and on schedule. McCormack says that the Malvicino Design Group worked closely with technicians from Meyer Sound and 424 POST to make sure that the new monitors were put in on time and performed to factory specs. “It would have been simpler for GC Pro to simply point us to one of their regular off-the-shelf products, but that’s not how they work,” he says. “As customers, they put us first, and that’s why we go to them first, and always will.”

For more information, please visit www.gcpro.com.

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GC Pro Takes Care of AV for Wellsville, Ohio’s Holy Trinity Parish Church

— GC Pro provides turnkey solution for Holy Trinity Church and calls upon the services of Affiliate Program member Koko Brothers Entertainment to provide the AV systems installation and integration —

The AV systems at Holy Trinity Parish Church, in Wellsville, Ohio, needed an upgrade, and Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, knew just what to do. Billy Walker, Senior Account Manager at GC Pro’s Northeast/Mid-Atlantic office in Wilmington, Delaware, working with regional service provider Koko Brothers Entertainment, outlined a plan to upgrade all of the church’s sound systems, as well as some of the audio and video systems at the affiliated St. Aloysius School. Koko Brothers is a member of GC Pro’s acclaimed Affiliate Program, which provides approved AV systems integrators as vendors for complex AV integration and installation projects.

The project was completed this summer and included systems and products such as the QSC AD-S282H-WH dual 8-inch 2-way speaker enclosure, Crown XTi 4002 power amplifiers, Shure wired and wireless microphones, a Countryman E6DW5l1SL E6 directional earset, BenQ MX717 3D-ready DLP projector, Da-lite matte white screen and PM2425 Pixmate monitor cart.

“It was really a tune-up and an upgrade, and it was a very smooth project that left their systems in a much better state,” says Walker. “The church’s sanctuary now has all-new speakers and amplifiers, and the intelligibility of the system has been greatly improved,” with new audio zones also added around the church’s interior. The school’s gymnasium and cafeteria also received new audio systems, and the BenQ / Dalite projection system is cart-mounted, making it available throughout the school for AV educational and instructional applications.

“Father Peter Haladej at the church had visited one of our local Guitar Center stores and when they realized that the customer needed design help and larger components, they sent them to GC Pro,” Walker explains. “We went in there with Koko Brothers Entertainment, evaluated their needs and created a plan that would give them the benefit of a proven installation vendor and access to GC Pro’s wide inventory and pricing. When you factor all of that in, GC Pro can’t be beat.”

Angelo Kokkinakos, Partner with his brother Lou Kokkinakos in Baltimore-based Koko Brothers Entertainment, which has done a number of projects at houses of worship, restaurants and retirement communities in partnership with GC Pro, says the church’s existing sound system wasn’t fulfilling its needs. “That’s really one of the great benefits for us and for clients in working with GC Pro,” he says. “We can take the time to really analyze what needs to be done to make a project fit the particular requirements of each location, and we have access, through GC Pro, to a much greater array of possible solutions. It’s never about one-size-fits-all; it’s always about what works best for each customer’s needs. And we were able to make a big difference in the sound at the church – when we came in, one of the biggest problems the church had that I found was a 12 dB drop in the back of the sanctuary. After the install it is less than a 3 dB drop.”

For more information, please visit www.gcpro.com.

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GUITAR CENTER OPENS NEW FAYETTEVILLE, NORTH CAROLINA STORE

— 234th Guitar Center location features on-site lessons and repair services, along with
GC’s vast inventory selection —

Westlake Village, CA (August 27, 2012) – On the evening of Thursday, August 23, 2012, Guitar Center held the grand opening of its new location in Fayetteville, North Carolina, located at 2093 Skibo Rd., Fayetteville, NC 28314-2207. Guitar Center Fayetteville is Guitar Center’s 234th retail location.

Guitar Center Fayetteville’s grand opening introduces customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. As part of the grand opening celebration, Guitar Center Fayetteville has planned workshops and other events in the coming weeks.

Guitar Center’s newest Fayetteville location features showrooms for customers equipped with the latest products – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Fayetteville musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Fayetteville also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Fayetteville offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

Fayetteville shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Fayetteville inventory, but it also provides easy access to Guitar Center’s $400 million in new and used inventory located in hundreds of stores and warehouses nationwide. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Fayetteville store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Fayetteville residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Daniel “Boscoe” France, performed alongside GRAMMY Winning Producer Pete Anderson at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Fayetteville is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Thursday; 10:00 a.m. – 7:00 p.m. Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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Waves MaxxAudio Technologies Employed on the New ASUS N Series

— Multimedia notebooks now feature studio-quality sound enhancement by Waves MaxxAudio —

TEL AVIV, ISRAEL, August 15, 2012 — The Consumer Electronics Division of Waves, the industry leader in professional audio digital signal processing and recipient of a Technical GRAMMY® award, is proud to see its MaxxAudio technologies employed on new ASUS N Series notebook computers. This line of premium portable PCs will now have the audio experience to match, as the same award-winning Waves processors that are utilized to improve sound quality in the creation of the world’s most popular music, television, gaming, movies, and multimedia titles are now available for studio-quality sound at home, in the office or on the go. A major point of focus for ASUS is its unwavering dedication to customer satisfaction with every product. This commitment holds true with the new N Series of multimedia notebooks, which deliver ASUS SonicMaster Premium audio technology to ensure the utmost sound quality. It uses enhanced hardware alongside professional Waves MaxxAudio processing tools, further enhancing audio capabilities and taking sound experiences to the next level. In terms of aesthetics, an elegant ripple-effect speaker mesh conveys the flow of lifelike, high-quality sound, emphasizing the elegant design and powerful technology offered by the new ASUS N Series to consumers worldwide.

“We are pleased to be working with ASUS on their new product line,” stated Tomer Elbaz, General Manager of the Waves Consumer Electronics Division. “The new N Series models truly live up to the ASUS reputation as a trailblazer in the new digital era, and we are proud that Waves MaxxAudio technology can help take their audio to the next level.”

Jeff Yang, Marketing Director of the ASUS System Business Group, added, “As audio is becoming increasingly important in computing, we felt it important to work with Waves, the proven leader in the professional audio recording industry, for our new N Series. Now customers are able to get larger than life, immersive sound from their notebooks at home or on the go.”

For more information, please visit www.maxx.com.

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GUITAR CENTER OPENS NEW COLLEGE STATION, TEXAS STORE

— 233rd Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (August 21, 2012) – On the evening of Thursday, August 9, 2012, Guitar Center held the grand opening of its new location in College Station, Texas, located at 1003 Harvey Rd. Ste 100, College Station, TX 77840-3752. Guitar Center College Station is Guitar Center’s 233rd retail location.

Guitar Center College Station’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events will also include a free performance and workshops throughout the next two months.

Guitar Center’s newest College Station location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for area musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center College Station also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center College Station will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. College Station shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include the College Station store’s extensive inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of GC stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new College Station store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. College Station residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. Last year’s winner received a career-altering prize package which has included recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player and The grand prize package is valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center College Station is open seven days a week. Store hours are 11:00 a.m. – 7:00 p.m. Monday-Thursday; 11:00 a.m. – 8:00 p.m. Friday; 10:00 a.m. – 7:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

Upcoming event:
Monday, August 27: Guitar Workshop with Dave Elitch (Drummer for The Mars Volta, Daughters of Mara) (7:00pm)

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Audio-Technica Endorser Jim Brickman Tapes Session for Long-Running Radio Show at Audio-Technica’s Stow, Ohio Headquarters

STOW, OH, August 16, 2012 — Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” was proud to recently host A-T endorser Jim Brickman as he recorded segments for his radio show Your Weekend with Jim Brickman, currently celebrating its 15th year as a syndicated hit, at Audio-Technica’s studio at their Stow, Ohio headquarters on August 3, 2012. A-T products used during the session included the AT4047/SV Cardioid Condenser Microphones and ATH-M50 Professional Studio Monitor Headphones.

About Jim Brickman
Jim Brickman has revolutionized the sound of solo piano with his pop-style instrumentals and star-studded vocal collaborations. A native of Cleveland, Jim Brickman began playing piano at the age of five and studied music at the prestigious Cleveland Institute of Music. Since the release of his debut album No Words in 1994, Jim Brickman’s romantic piano sound has made him the best-selling solo piano artist of our time. He has established a reputation for his collaborations with many gifted musical artists: Lady Antebellum, Martina McBride, Kenny Loggins, Michael W. Smith, Carly Simon, Herb Alpert, Collin Raye, Michael Bolton, Donny Osmond, and Olivia Newton-John. His signature style has brought him six Gold and Platinum albums, 30 charted adult radio hits, and two GRAMMY® nominations. He recently tied for most Number One albums on Billboard’s New Age chart, and he currently holds four of its Top 10 spots. Catch Jim Brickman On A Winter’s Night touring this holiday season. For a complete list of tour dates and details visit jimbrickman.com.

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Auralex® Now Shipping UtiliTek™ Sound Absorbent Panels

— Based on Auralex®’s popular ProPanel series, UtiliTek™ panels offer contractors and system integrators a cost-effective solution in acoustical control —

INDIANAPOLIS, IN, August 13, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, is now shipping its UtiliTek™ sound absorbers. Designed based on input from leading contractors and system integrators, the UtiliTek panels are similar in function, performance and design to Auralex’s acclaimed ProPanel series, but at an even more attractive price point that still yields top-notch aesthetics and performance. UtiliTek panels are fabric covered, acoustically absorptive panels designed to reduce unwanted room reflections and reverberation, providing a more accurate and articulate listening experience. UtiliTek panels are highly effective and lightweight, are composed of Class A fire-rated materials and feature a recycled absorbent core.

UtiliTek is available in four thicknesses and two edge profiles. The beveled-edge style is available in 2′x2′x1″, 2′x4′x1″ and 2′x4′x2″ sizes. The square-edge style is available in a 2′x4′x3″ size that is perfect for corner mounting between two walls or across wall/ceiling junctures for moderate low-frequency control.

“As part of our ongoing commitment to the sound contracting/fixed installation market sectors, we wanted to offer solutions for contractors working with the tighter budgets that are common in today’s economy,” stated Eric Smith, Auralex Founder and President. “UtiliTek panels can be employed in a wide variety of installations, including clubs, live performance venues, restaurants/bars, houses of worship, corporate, municipal and residential installations.”

For more information, please visit www.auralex.com.

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Auralex® Now Shipping HoverMat™ Isolation Platform

— More portable, less expensive and lighter than Auralex®’s acclaimed HoverDeck™, the HoverMat™ isolates a drum set from the floor or a hollow stage, reducing coloration from floor resonance and improving sound isolation —

INDIANAPOLIS, IN, August 9, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, is now shipping its new HoverMat™ Isolation Platform. Like Auralex’s critically acclaimed HoverDeck™, the HoverMat isolates a drum set from the floor or a hollow stage, reducing coloration from floor resonance by decoupling the drum kit, thereby resulting in a tighter, more pure sound for both studio and live applications. The HoverMat differs from the HoverDeck by offering a solution that is more portable, lighter and easier to set up & tear down (it simply rolls up) and at a lower price point than the popular HoverDeck. The HoverMat takes up less cubic space than a similarly-sized HoverDeck setup.

The HoverMat comes as a 4′x6′ section of Auralex’s sound-deadening SheetBlok™ sound barrier material, covered with charcoal gray Ozite-type, commercial-grade, road-ready carpet, and is ideal for musicians on the go, worship groups, live performance venues, or anywhere a drum kit needs additional isolation.

For more information, please visit www.auralex.com.

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Genelec Unveils SpeakerAngle App for iOS Devices

— New app allows users to correctly configure and match the angling of stereo or surround-sound speaker systems —

NATICK, MA, August 8, 2012 — Genelec, the world’s longstanding pioneer in active monitoring, is proud to present the SpeakerAngle app for iOS devices, the first digital tool which allows anyone to correctly set and match the angling (“toe-in”) of both stereo and 7.1 surround sound speakers, helping to ensure optimum audio fidelity. Easy and intuitive to use, SpeakerAngle was co-developed by Genelec and AudioApps (a new mobile apps company) and is compatible with iPhone 4 and later, iPad 2 and later and iPhone Touch 4th Generation and later. SpeakerAngle is available now at the iTunes App Store (http://itunes.apple.com/us/app/speakerangle/id549033688?ls=1&mt=8), at a price of just 99 cents.

In the app, dedicated onscreen speaker icons move as the actual speaker is rotated, while number boxes below each speaker icon continuously display the angle of the speaker. The number boxes also change color to let users know when their speaker is angled within industry recommendations, and when it is angled to the same degree as the other one in the pair (i.e. left and right in stereo systems; front left / front right, rear left / rear right and side left / side right in 7.1 surround systems). Detailed information screens provide a tutorial on speaker angling, as well as step-by-step instructions for using SpeakerAngle.

“The new Genelec SpeakerAngle app is a convenient and intuitive way to quickly set and confirm the angle of your speakers in your listening environment,” stated Will Eggleston, Genelec USA Marketing Director. “This is a perfect tool for home theater owners, recording engineers, system installers and anyone else working to get optimum sound from any loudspeaker system. The possibilities are exciting, and we look forward to audio enthusiasts everywhere putting it to good use.”

To use SpeakerAngle, simply select the desired mode of operation (Stereo or Surround), then place your iPhone, iPad or iPod Touch on top of the speaker your want to angle. Set the speaker so that it is facing straight towards you, then touch the corresponding speaker icon so that it lights up. Next, touch the icon’s number box to let SpeakerAngle know that the selected speaker is currently at “zero-axis.” Now physically rotate the speaker inwards (that is, towards the listening position). The selected speaker icon will move accordingly, and the number box below it will display the degree to which the speaker is angled. When the speaker is angled within the industry recommendation of 20 degrees to 45 degrees, the number box changes color, from red to green. When you touch the speaker icon once again (or select any other speaker icon), the number box changes color to orange, and “freezes” the currently displayed angle. Next, touch the paired speaker icon (for example, the right speaker in a stereo system if you have just angled the left speaker). Pick up your iPhone, iPad or iPod Touch and place it on top of that speaker, then touch the number box below the speaker icon. Physically rotate the speaker inwards until the number box changes color to yellow, indicating that this speaker is now angled to the same degree as the first one. To continue experimenting with different speaker angles, you can start from scratch at any time by pressing SpeakerAngle’s RESET button.

For more information, please visit www.genelecusa.com/.

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Audio-Technica U.S. Appoints Javier Tiburcio as Training & Sales Support Specialist for Mexico and Central America

STOW, OH, August 8, 2012 — Audio-Technica U.S. announces the appointment of Javier Tiburcio as Training & Sales Support Specialist for the territories of Mexico and Central America. He will be responsible for providing product training and sales support to Audio-Technica distributors and customers in Mexico, Central America and South America, as he works as part of the team to grow the A-T brand and increase sales within these regions. The announcement was made by Philip Cajka, Audio-Technica U.S. President and CEO, and reflects A-T’s commitment to ongoing growth in the Latin American market.

Tiburcio has extensive and broad experience in microphone sales and training. A native of Acapulco, he has lived and worked his entire career in Mexico, and will continue to be based there. His previous positions at Hermes Music and Grupo Imis have included sales and marketing responsibilities for the A-T brand in Mexico.

An experienced musician and audio engineer, Tiburcio studied music at the School of SUTUM, and digital audio and audio for broadcasting at CECAT, gaining expertise in microphone placement for live sound and recording. He has visited music industry dealers throughout Mexico and conducted clinics and training seminars at a variety of music expos with musicians like Moderatto Drummer Elohim Corona.

“Javier is a tremendous asset for us to expand our sales and training strategies in Mexico, Central America and South America,” said Cajka. “He comes to Audio-Technica with a wealth of experience, and we look forward to all of the great things we can accomplish together.”

For more information, please visit www.audio-technica.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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