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Archive by Brad Gibson

Union Editorial Takes Commercials Into 5.1 Surround with Genelec Monitoring

— From Fiat to Chevy, Diet Pepsi to McDonald’s, Los Angeles commercial post facility Union Editorial is working in the high end of broadcast post production, and their recent acquisition of a 5.1 surround monitoring array of Genelec 8250A and 8240A Bi-Amplified DSP Monitors and a 7260A Active DSP Subwoofer will help keep them there —

NATICK, MA, February 21, 2012 — Prime-time broadcast commercials have followed sports and entertainment programming into the domain of discrete 5.1 surround sound. That has raised the bar for post production facilities in that business, and those looking to produce the best have found Genelec Active Monitors to be the optimal solution. That’s what Union Editorial discovered when it recently needed to upgrade the monitoring in the larger of its two audio production and mixing studios. The facility regularly handles high-end agency clients, including Chevy, McDonald’s, Fiat and Diet Pepsi, and a hit commercial featured on the 2011 Super Bowl broadcast, Volkswagen’s “The Force” (which won five AICP Awards), as well as its sequel at the 2012 Super Bowl. And the L.A.-based firm also does a fair share of feature film work and movie trailers, so it needs 5.1 monitoring that can cover the gamut of media needs. And that’s just what they now have, thanks to a new monitoring system that consists of three Genelec 8250A Bi-Amplified DSP Monitors for the L-C-R array, a pair of Genelec 8240A Bi-Amplified DSP Monitors for the left and right rear surrounds, and a Genelec 7260A Active DSP Subwoofer. The system was purchased from Universal City’s RSPE Audio Solutions and installed late last year.

Senior Sound engineer Milos Zivkovic had been a fan of Genelec performance for some time, and when the upgrade was approved, he whole-heartedly endorsed going for Genelecs. “We were looking for a speaker that could serve as a good mid-field monitor — not too big and not too small, because we have a pretty sizeable control room,” he explains. “I decided to go with the 8200 Series because they are just the right size and they also come with a lot of great features like the Genelec AutoCal™ automatic calibration system. Having things like an adjustable crossover in a speaker is fantastic. But the bottom line on the Genelec speakers is their clarity. You can hear everything and hear it accurately and without coloration. Clients are always judging our facility based on what they hear at other studios, and they know that Genelecs have got a reputation around Hollywood for being the best. That’s a reputation we like being a part of.”

For more information, please visit www.genelecusa.com/ .

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54th ANNUAL GRAMMY AWARDS® AUDIO TECHNICAL TEAM COLLABORATES FOR LIVE BROADCAST

SANTA MONICA, Calif. (Feb. 16, 2012) — The 54th Annual GRAMMY Awards® on Sunday, Feb. 12, 2012, showcased an amazing collection of musical performances and tributes and utilized the latest in technology to provide television viewers worldwide with a cutting-edge, high-definition/5.1 surround sound event.

The GRAMMY Awards’ technical staff consists of audio pioneers who continually strive to employ the latest in HDTV and 5.1 technology to enhance the show. The Recording Academy® Producers & Engineers Wing® members Phil Ramone and Hank Neuberger again supervised the broadcast audio, while fellow P&E Wing member Leslie Ann Jones supervised the house audio.

Caption: Only minutes before the start of the 54th Annual GRAMMY Awards, several members of the 2012 audio team gathered for a photo. Pictured L-R: Top Row: Toby Scott, Bruce Springsteen Engineer; Hank Neuberger, GRAMMY Award Telecast sound supervisor; John Harris, Co-Broadcast Music Mixer; Glenn Lorbecki, Recording Academy Secretary/Treasurer; Bob Clearmountain, Bruce Springsteen Engineer. Bottom Row: Eric Schilling, Co-Broadcast Music Mixer; Leslie Ann Jones and Phil Ramone, GRAMMY Award Telecast sound supervisors; and Maureen Droney, P&E Wing Senior Executive Director.

Photograph courtesy of The Recording Academy®/Wireimage.com © 2012. Photograph by John Shearer.

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.

Currently more than 6,000 professionals comprise The Recording Academy Producers & Engineers Wing, which was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and technical professionals in the recording field. This organized voice for the recording community addresses issues that affect the craft of recorded music, including the development and implementation of new technologies, technical guidelines and recommendations, and archiving and preservation initiatives. For more information, please visit www.producersandengineers.com.

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GUITAR CENTER, THE NATION’S LARGEST INSTRUMENT RETAILER, OPENS NEW STORE LOCATION IN EMERYVILLE, CALIFORNIA

— Guitar Center’s new Emeryville location features on-site lessons and guitar repair services —

Westlake Village, CA (February 15, 2012) – On February 2, 2012, Guitar Center opened its newest retail location, Guitar Center Emeryville, at 5925 Shellmound St., Emeryville, California, 94608. The Emeryville location replaces Guitar Center’s store in El Cerrito, and now offers customers in the Bay Area an even wider selection of products and services. Guitar Center Emeryville’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration (Feb. 2-5) featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events also included free performances throughout the weekend.

Guitar Center’s newest Northern California location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to the special Grand Opening Weekend programming, shoppers who came out early also enjoyed exclusive savings throughout opening weekend, including deals on guitar and drum essentials.

The new store also features Guitar Center Studios, Guitar Center’s state-of-the-art destination that offers music education, professional rehearsal studios and certified Pro Tools and Logic training. Guitar Center Emeryville additionally includes GC Garage, Guitar Center’s on-site guitar repair service. Musicians were able to try out the GC Garage for free on Grand Opening night, with any guitar purchased, and those customers also received a free, 22-point personalized set-up.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Emeryville offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry are able to come to the store to interact with and pick the brains of several industry leaders. Free “Recording Made Easy” classes are conducted every Saturday from 10:00 to 11:00 am. Emeryville shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Emeryville inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Emeryville store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Emeryville residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording three songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at the state-of-the-art Brooklyn-based Converse Rubber Tracks studio and $10,000 cash. The grand finale takes place in Los Angeles on Feb. 18.

Guitar Center’s King of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Emeryville is open seven days a week. Store hours are 10 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and 11 a.m. to 6 p.m. Sunday. Guitar Center Studio hours are 10 a.m. to midnight Monday through Saturday and 11 a.m. to 10 p.m. Sunday.

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M3 (Music Mix Mobile) Chooses Genelec DSP Monitors for 2012 GRAMMY® Awards Show Live Broadcast

— M3’s “Eclipse” and “Horizon” remote recording trucks handle the 5.1 surround audio broadcast, utilizing Genelec DSP Active Monitors —

NATICK, MA, February 14, 2012 — M3 (Music Mix Mobile), a New Jersey/California-based remote facilities company combining the talents of award-winning production professionals and state-of-the-art audio solutions, is a collective consisting of industry veterans John Harris, Jay Vicari, Joel Singer, Mitch Maketansky and West Coast-based partners Bob Wartinbee and Mark Linett. On Sunday, February 12, 2012, M3 was commissioned to capture and mix the music audio for the 54th annual GRAMMY® Awards, broadcast live in 5.1 on CBS-TV from the Staples Center in Los Angeles. In the company’s dual “Eclipse” and “Horizon” trucks, the GRAMMY Award Show Broadcast Music Mixers John Harris and Eric Schilling, along with M3 Engineer-in-Charge Joel Singer, were on site to ensure the audio would be of the highest quality, and they chose Genelec 8200 Series Active DSP Monitoring Systems. Genelec DSP systems consisting of 8250A Bi-Amplified Active DSP Monitors (in an L-C-R array) and 8240A Bi-Amplified Active DSP Monitors (L-R rear), along with 7260A Active DSP Subwoofers, were used in M3’s Eclipse truck for the live music mix, as well as in the identical mirrored system in the Horizon offline remix truck.

The team responsible for the audio at this year’s GRAMMYs again included a who’s who of broadcast audio. The broadcast music mix was handled by Harris and Schilling and was supervised by Hank Neuberger, a prominent member of The Recording Academy® Producers & Engineers Wing®. ATK/Audiotek provided the sound system with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart.

In the days leading up to the awards ceremony and broadcast, the night’s performers rehearsed their segments live on the stage, with Schilling and Harris developing the mixes in real-time in the Eclipse truck and then going over those performances offline while playing them back for artist managers and the artists themselves in the Horizon truck. Together, they prepared for the live broadcast mix, so it was vital that both trucks had a world-class, consistent monitoring environment.

John Harris stated, “Year after year, Genelec Active Monitoring continues to be the industry standard for high-end monitoring solutions, without question. Their performance is totally consistent show after show, and the sound is the most musical we’ve ever used. With the ability to optimize the surround speaker field with the DSP technology, Genelecs offer the peace of mind of knowing our monitors are exactly what we need them to be.”

The Genelec 8200 Series Bi-Amplified Active Monitors employ the company’s proprietary DSP (Digital Signal Processing), GLM™ (Genelec Loudspeaker Manager software) and AutoCal™ (Automated Calibration software) technologies, which together create a self-calibrating monitoring solution that both guarantees accurate audio and ensures a steady-paced workflow. This, combined with M3’s long-time use of Genelec active monitors, made the Genelec DSP monitors an easy decision.
For more information, please visit www.genelecusa.com .

Photo File: Genelec_M3_GRAMMY12.JPG
Photo Caption: Broadcast Music Mixer John Harris in the M3 Eclipse truck, which features a Genelec Active Monitoring system including three 8250A Bi-Amplified Active DSP Monitors in an L-C-R array (pictured) along with 8240A Bi-Amplified Active DSP Monitors (L-R rear) and 7260A Active DSP Subwoofers. (This photo is the property of Yu Howe/Clyne Media, Inc., and may be used by the press only for the purpose of one-time reproduction. Unauthorized use, alteration or reproduction of this photograph is strictly prohibited.)

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Guitar Center Professional Makes Moves for Continued Growth in 2012

— After a strong 10th-anniversary year in 2011, GC Pro is poised for further expansion and enhanced customer services in the coming year —

WESTLAKE VILLAGE, CA, February 14, 2012 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is proud to have capped off a strong 2011, its banner 10th-anniversary year, with a number of initiatives that position GC Pro for further growth in 2012.

“GC Pro had a fabulous 2011,” stated GC Pro Vice President Rick Plushner. “We performed above expectations with greater than 30% growth over 2010 – the biggest one-year jump we’ve had in our history. We’re proud of our success and our growing reputation in the industry. In 2012, we are focusing on reinforcing our infrastructure in an effort to provide the best possible customer service, as well as increasing our sales force.”

A number of recent hires reflect this emphasis on customer service and sales. The following sales personnel have been added to their respective GC Pro locations:

Jason Block Atlanta, Georgia
Adam Muraski Brookfield, Wisconsin
Chris Hodkins Denver, Colorado
Ricardo Jimenez Hallandale, Florida
David Touloumian Hollywood, California
Michael Merrill Houston, Texas
Eric Kreuzer Nashville, Tennessee
Javier Willis San Diego (La Mesa), California
Nic De La Riva San Francisco, California
Maryam Haddad Seattle, Washington

Aside from that, these logistics coordinators have been appointed, to help GC Pro fulfill orders, optimize efficiency and expedite delivery to ensure customer satisfaction.

Dwayne Wright Dallas, Texas
Martina Mehta Hallandale, Florida
Nick Zamora Houston, Texas
John Maxson Indianapolis, Indiana
Karla Kennedy Manhattan, New York

“Several offices now have three-person teams improving our ability to spend more time consulting and fulfilling customer orders,” noted Plushner. “The Logistics Coordinators are a significant addition. Once a sales engineer develops specifications and provides consultations for a client, the Logistics Coordinator plays an integral role in ordering the products – whether from a surrounding Guitar Center store, our distribution center or a special order from vendors – and then tracks the order and coordinates delivery. Getting orders right and delivering on time, every time, is what our clients have come to expect from GC Pro, and the Logistics Coordinators serve to strengthen customer service and satisfaction.”

The Dallas location hosts one of the teams benefiting from a recently appointed Logistics Coordinator. Jeff McDaniel, Senior Account Manager based out of Dallas, notes, “Dwayne [Wright, Logistics Coordinator] joined us starting January 1, and it has made a huge impact in the way we do business. We already had a great workflow and relationship with our clients, but with a Logistics Coordinator, we are able to keep things running just that much more smoothly, fully serving our clients to an even greater extent. And Dwayne is a great fit – he is super-nice, well-connected and great with customers.” Wright notes, “This is a great office with a really cool vibe, and I’m proud to join the team. I am looking forward to a big year for me and for GC Pro. I think the new team infrastructure puts us in a position to maximize all of our tools and help customers get to the next level. Already we can see and feel things going the right way. It’s all positive.” Rounding out the Dallas team is Account Manager Kevin Deal, a recent transplant from the Plano location. He states, “It is a pleasure to be working with such an outstanding team here in Dallas. 2012 is going to be an excellent year for our office, and I’m proud to be a significant part of moving us forward for years to come.”

GC Pro is also expanding its Technical Services operation. In 2011, GC Pro opened a Technical Services office in the Hollywood location, and in April 2012 a new office in Nashville will open, with a dedicated GC Pro Technician, providing services direct from the Nashville GC Pro location, building up custom CTO Mac systems for turnkey recording purposes in installation in the Nashville area.

Additionally, GC Pro is establishing a national headquarters based out of the Hollywood location, including offices for GC Pro executive staff, technical services and sales. This location will also be equipped to host vendor and customer meetings, as well as an upgraded pro audio demonstration facility. Plushner stated, “We already have an excellent demo facility, but we’re going to be improving upon that and making it truly a world-class working recording studio where people can come and see the gear that we recommend. We’re very excited about seeing that in action, and we hope our customers are too. With our expanding staff and enhanced services, we are refining what we do well, and that is customer relations, and that will lead to another strong year for GC Pro and our customers, both new and returning.”

For more information, please visit www.gcpro.com .

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The Recording Academy® Producers & Engineers Wing® Star-Studded GRAMMY® Week Event Salutes Music Producer, Executive and Entrepreneur Jimmy Iovine

An Advocate for Artistic and Sonic Integrity Is Feted by the Music Production Community

Audio Industry Leaders Support Fifth Annual GRAMMY® Week Celebration at The Village Studios in West Los Angeles

SANTA MONICA, Calif. (February 14, 2012) — In what has become a much-anticipated evening that kicks off music’s biggest week ahead of the annual GRAMMY Awards®, Wednesday, February 8, 2012, saw the fifth annual GRAMMY® Week event held by The Recording Academy®’s Producers & Engineers Wing®. The event, which took place at The Village Studios in West Los Angeles, brings to center stage the irreplaceable contributions made by the recording engineers and record producers whose technical expertise and brilliance warrant GRAMMY Awards of their own. Created specifically to honor individuals who, in the words of Recording Academy President Neil Portnow, have “championed creative freedom” throughout their career, the event has previously honored T-Bone Burnett, Island Records’ Chris Blackwell, and five individuals associated with Atlantic Records: Tom Dowd, Ahmet and Nesuhi Ertegun, Arif Mardin and Jerry Wexler. This year’s Producers & Engineers Wing event, which preceded the 54th Annual GRAMMY Awards on Sunday, Feb. 12, 2012, airing live on the CBS Television Network, singled out music producer and entrepreneur Jimmy Iovine, engineer and producer for artists including Bruce Springsteen, Patti Smith, U2, the Pretenders, Dire Straits, Stevie Nicks, Tom Petty & the Heartbreakers and many more. Portnow presented The Recording Academy President’s Merit Award to Iovine in front of a star-studded audience that included such individuals as Alex da Kid, Mary J. Blige, Colbie Caillat, Diddy, Simon Fuller, Brian Grazer, Dave Koz, Nigel Lithgow, Stevie Nicks, Robbie Robertson, and will.i.am and Taboo from the Black Eyed Peas.

After musical performances by singer/songwriter and “I Love The Way You Lie” co-writer Skylar Grey and singer/songwriter Lana Del Rey, Iovine arrived onstage to receive The Recording Academy President’s Merit Award from Portnow. By that time, the crowd was charged, applauding Iovine both for his contributions to record making and for his entrepreneurship. Iovine founded Interscope Records, one of the most successful labels in the world, and more recently he established Beats Electronics, his consumer headphone venture with colleague Dr. Dre, one of many GRAMMY Award winners in the audience that night.

Iovine singled out many people to honor with a personal note of thanks, including Stevie Nicks (whom he praised for her unique vocal style), Elliot Scheiner – the first producer Iovine ever worked with and whom he credits for giving him the studio bug (“He wore boots and a leather jacket with a matching leather bag, and at the end of the night he went home with a beautiful woman and I said, ‘That’s what I want!” Iovine recalled to the delight of the crowd) – as well as engineer Roy Cicala, label head and producer Doug Morris, the late studio owner Eddie Germano and artists such as Mary J. Blige and Tom Petty. Even as he celebrated his current role as chairman of Interscope Geffen A&M Records, a unit of Universal Music Group, and his 20 years as a label head, Iovine credited others for guiding him and for teaching him to give that back throughout his career. He noted, “People were constantly giving me opportunities I wasn’t really ready for,” but that prompted him to rise to meet those challenges and do the same for several generations of artists, producers and engineers over more than four decades.

Iovine also praised the pro audio manufacturing community for its contributions, and indeed The Village was filled with technology demonstrations from sponsors West L.A. Music and Westlake Professional Sales, as well as co-sponsors including Harman International brands AKG Acoustics, JBL, and Lexicon; Iron Mountain; Avid; Musician’s Institute; Music Marketing; Shure Incorporated; Beats Electronics; Ultimate Ears; Focusrite Novation; Prism Media Products; Apogee Electronics Corporation; Full Sail University; Guitar Center Professional (GC Pro); Lurssen Mastering; Sennheiser Electronic Corporation; SoundExchange. Eco-friendly cocktails were provided by VeeV.
Looking over the crowd of audio professionals gathered at The Village that evening, Maureen Droney, Senior Executive Director of the P&E Wing, observed, “Each year, we take a night to honor the people who work behind the scenes to make great-sounding recordings. You are the glue, the foundation that holds the music business together. Day after day, you are the problem solvers, and the creatives who help others to shine. This is your night to shine. It has been challenging in recent times to keep commercial studios in operation and to maintain a focus on the importance of creating music that sonically reflects the artist’s intention. Thanks to the dedication and outspokenness of Jimmy Iovine and others like him, that trend is starting to change. The public is beginning to realize that the sound of the music they are listening to is not as good as it can be and they are starting to demand better. Producers and engineers deserve recognition for being in the forefront of the quest for better sound.”

Photo File 1: Jam_Portnow_Iovine_Droney.JPG
Photo Caption 1: Shown L-R: Producer Jimmy Jam; President/CEO of The Recording Academy®, Neil Portnow; honoree Jimmy Iovine; and Producers & Engineers Wing® Senior Executive Director Maureen Droney, at the P&E Wing Event at The Village Recording Studios on February 8, 2012, in Los Angeles, California. Photo courtesy of The Recording Academy/WireImage.com/Michael Kovac. Photographed by Michael Kovac. © 2012.

Photo File 2: Portnow_Iovine.JPG
Photo Caption 2: Shown L-R: President/CEO of The Recording Academy® Neil Portnow and honoree Jimmy Iovine, posing onstage during The 54th Annual GRAMMY® Awards P&E Wing Event at The Village Recording Studios on February 8, 2012, in Los Angeles, California. Photo courtesy of The Recording Academy/WireImage.com/Lester Cohen. Photographed by Lester Cohen. © 2012.

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GRAMMY® Awards Show Uses Audio-Technica Microphones for 15th Straight Year

— Audio-Technica provided over 250 mics for the live broadcast of the GRAMMY® Awards, as A-T maintains its definitive presence at high-profile awards shows—

STOW, OH, February 13, 2012 — For the 15th year in a row, Audio-Technica microphones appeared on GRAMMY® Awards Show, known throughout the industry as Music’s Biggest Night®. This year, the 54th Annual GRAMMYs, held February 12, 2012, at the Staples Center in Los Angeles, featured a wide selection of artists from various genres of music. For the live show and broadcast, Audio-Technica supplied over 250 of its acclaimed microphones, including an impressive array of hard-wired mics and Artist Elite® 5000 Series UHF Wireless Systems.

The GRAMMY Awards ceremony itself has garnered widespread notice throughout the years as it continually raises the standard for broadcast entertainment. The EMMY®-winning production was the first major awards show to venture into HDTV and 5.1 surround sound, and it was outfitted with the most advanced tools to ensure the highest fidelity for the evening’s performances. Audio professionals continually select Audio-Technica microphones to achieve exceptional quality amidst the ever-increasing sonic demands of the show’s musical portions. The team working on this year’s GRAMMYs featured many top-tier contributors who returned to ensure the success of this landmark event.

The sound system was provided by ATK AudioTek with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart, with the house audio supervised by Leslie Ann Jones, a prominent member of the Producers & Engineers Wing® of The Recording Academy®. New Jersey/California-based remote facilities company M3 (Music Mix Mobile) were onsite with their Eclipse and Horizon trucks to create the music mix, facilitated by Broadcast Music Mixers John Harris and Eric Schilling, while Tom Holmes was responsible for the overall broadcast mix. The broadcast audio was supervised by Phil Ramone and Hank Neuberger, also leading members of The Recording Academy® Producers and Engineers Wing®. Michael Abbott returned as Audio Coordinator, and M3’s Joel Singer served as Engineer-in-Charge for the Eclipse broadcast mix truck, while M3’s Mark Linett served as Engineer-in-Charge in the offline Horizon remix truck.

For the home audience, CBS once again delivered the most advanced form of HDTV, with 1,080 lines of picture resolution and 5.1-channel surround sound. To meet the sonic demands of this format, the audio engineers and music mixers employed a wide range of Audio-Technica microphones for the GRAMMY Awards.

Artists who performed throughout the evening using Audio-Technica’s Artist Elite 5000 Series UHF Wireless System included Audio-Technica endorser Jason Aldean and The Beach Boys. Aldean performed using wireless AEW-T6100 Hypercardioid Dynamic Handheld Transmitters for his lead vocals, and The Beach Boys used a combination of AEW-T5400 Cardioid Condenser Microphone/Transmitters and AEW-T6100 units for their vocals.

The backline mic complement of A-T wired microphones included additional AE5400s for backing vocals, horns and rotary speaker cabinets (high and low); ATM350 Cardioid Condenser Clip-On Microphone for strings; AE5100 Cardioid Condenser Instrument Microphone for hi hat and ride; AT4050 Multi-Pattern Condenser Microphone for overheads; and AT4081 Phantom-powered Bidirectional Ribbon Microphones and additional AT4050’s for guitar cabinets.

For more information, please visit www.audio-technica.com.

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Guitar Center Professional Helps Outfit the Islamic Center of Hernando County, Florida, with New Sound System and Acoustical Treatment

— Bose Panaray® MA12EX system and supporting technologies, as well as an acoustical treatment that cut the reverb time in the mosque in half and restored speech intelligibility during worship, show how GC Pro is the single best resource for any HOW AV need —

— Project was completed through GC Pro’s Affiliate program, with the help of program member Christian Sound Installations of Valrico, Florida —

WESTLAKE VILLAGE, CA, February 8, 2012 — Like many houses of worship, the Islamic Center of Hernando County, in Spring Hill, Florida, had some specific audio issues: the main hall of the mosque had a reverb time measured at six seconds, enough to reduce speech intelligibility to near zero, and a second prayer room reserved for women had no separate sound system at all and had to rely solely on reflected sound from the men’s prayer hall for prayer leadership. A visit to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, solved all of the space’s audio problems, thanks to GC Pro’s breadth of technology solutions and the depth of its Affiliate program, which lets GC Pro find exactly the right fit for system installation.

Last August, Christian Sound Installations of Valrico, Florida, one of the certified Affiliates in the highly successful national GC Pro Affiliate Program, installed a Bose Panaray® MA12EX full-range modular line array with four speakers in the men’s prayer hall, controlled via a Bose Control Space ESP-88 processor and powered by a Crown XTi 4002 amplifier. In addition, the women’s prayer hall now has its own sound system consisting of Bose FreeSpace® DS 100SE loudspeakers powered by a Crown XTi 1002 amplifier. A TASCAM CD-200i CD player with integrated Apple iPod® dock serves as the music source for both systems. When praying, the Imam’s lavaliere microphone was often muffled when his head bowed to the floor; a Countryman E6 wireless headset supplied by GC Pro solved that issue. And the main hall’s reverberation problem was eliminated with the application of acoustical absorption materials to the walls, cutting the six-second reverb time down to three seconds.

Mick Hall, Account Manager at the Tampa Bay-area GC Pro location, says that what they were able to accomplish cost-effectively at the Islamic Center of Hernando County is an example of how keenly GC Pro can help houses of worship solve their AV concerns. The solutions for any AV problem are within GC Pro’s extensive inventory, and ways to implement those solutions are at the ready through the Affiliates program, which allows customers to access the talents and skills of certified acoustical designers, acoustical architects, systems integration companies and other technical services organizations nationwide.

“We have all of the resources necessary to handle any situation, large or small, from renovation to ground up construction,” says Hall. “We have the product and systems solutions and we have the talent, in the form of people like Paul Garner, Owner of Christian Sound Installations, who can integrate those solutions in the best ways possible. That’s what GC Pro has to offer.”

Hall elaborated on how the system was put together: “Traditional mosques are very beautiful and also very live acoustic spaces,” he stated. “The client wanted a system that was small and unobtrusive to the room décor but powerful enough to be an effective upgrade of the existing ceiling speaker system. The main request of the sound system was that it be capable of substantially amplifying the sound in the space while still remaining open and natural enough to give the impression of no PA. It was also a requirement that the system be capable of extremely wide horizontal and controlled vertical dispersion to minimize reflections and artifacts caused by excessive spill on architectural details. Finally, the complete control for the system needed to be as compact and user friendly as possible. The system with Bose MA12EX Panaray speakers in the main room and DS100SE speakers in the anteroom along with the ESP-88 processor and CC-64 remote was an eloquent and high quality solution to solve all of the integration and performance criteria.”

For more information, please visit www.gcpro.com.

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Audio-Technica Presents “Get Your Own Mic”

Grunge is more than just a genre. As any singer knows, grunge (along with dirt, grime, and sludge) is what happens to a vocal microphone, especially when it’s shared among different performers. With their latest video, Audio-Technica humorously illustrates this phenomenon and urges singers to “Get Your Own Mic” – it should be a basic right for singers.

Please take a look at this clever, irreverent clip, and feel free to post to your website, share on facebook, add to newsletters, tweet or pass along to friends.

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Legendary Engineer/Producer Ken Scott Enveloped by the PhantomFocus™ System

— Engineer for The Beatles and producer/engineer for Jeff Beck, David Bowie and Supertramp has monitoring epiphany with Carl Tatz Design’s PhantomFocus™ System tuning protocol —

Nashville, TN: “For the longest time I would espouse the use of the 7-foot-tall, half-ton behemoths, known as Cadac speakers. I had doubts whether I would ever again hear the clarity and power from those speakers that I used to mix albums like Supertramp’s Crime of the Century or Stanley Clarke’s Journey to Love et al. Those doubts have finally been erased after hearing the near field PhantomFocus™ System (PFS) from Carl Tatz Design. At last, something new that compares to the best of the past,” comments engineer/producer Ken Scott about the new-generation PFS.

Engineer and prolific author Bobby Owsinski , who was also on hand and who is co-writing the soon-to-be-released book Abbey Road to Ziggy Stardust with Scott, explains, “This is high praise indeed. Ken is not impressed with ANY speaker system. He always uses the main soffit monitors in any room he works in and NEVER uses near fields. To have him so satisfied with the PFS is significant.”

“The PhantomFocus System is a new genre in monitoring where near fields become mains. In other words, you have the intimacy of your choice of near fields but the frequency response of mains – the best of both worlds,” says Carl Tatz, principal of Carl Tatz Design LLC and creator of the PhantomFocus System. “It was a real thrill for me to throw up the Beatles’ ‘Blackbird,’ which Ken had mixed and I had downloaded for the occasion, and be able to listen to it microscopically with him on the PhantomFocus System – hard to explain what that was like.”

Both Ken And Bobby had lots of questions about the system that longtime PFS user and iconic Nashville engineer Bob Bullock , who was also in attendance, was happy to answer. “Carl’s work is clearly beyond what anyone else has done or is doing. I’ve been spoiled for a long time, and I’m looking forward to upgrading to the latest PFS technology in my home mix room soon.”

Owsinski sums up his experience by admitting, “After hearing so much about the PFS from people whose ears I trust, I was eager to hear the system for myself. Sure enough, the PFS was so far beyond my expectations that it’s difficult to express. It has unparalleled pinpoint stereo imagery and a depth of field that has to be heard to be believed in both the near field and mid field PFSs. Finally, it’s now possible to really hear all those sonic layers that you take so much time building.”

In related news, Ken Scott has recently released EpiK DrumS EDU, a double DVD set of instructional videos and world-class drum samples from some of the world’s top rock and jazz drummers.

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