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Archive by Brad Gibson

GUITAR CENTER OPENS NEW BRAINTREE, MASSACHUSETTS STORE

— 232nd Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (August 2, 2012) – On the evening of Thursday, July 26, 2012, Guitar Center held the grand opening of its new location in Braintree, Massachusetts, located at 255 Grossman Dr., Braintree, MA 02184. Guitar Center Braintree is Guitar Center’s 232nd retail location.

Guitar Center Braintree’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events will also include a free performance and workshops throughout the next two months.

Upcoming events:
Friday, August 10: Guitar Workshop with Yogi Lonich (guitarist for Chris Cornell, Fuel) (7:00pm)
Tuesday, August 22: Drum Workshop with Jeff Friedl (Filter/A Perfect Circle/Devo/Ashes Divide/Puscifer) (7:00pm)

Guitar Center’s newest Braintree location features showrooms equipped with the latest products for musicians — from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for Braintree musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center Braintree also features GC Garage, Guitar Center’s on site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center Braintree will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders. Braintree shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include the Braintree store’s extensive inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of GC stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new Braintree store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Braintree residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.

Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.

Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center Braintree is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 12:00 p.m. – 6:00 p.m. Sunday.

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Drummer Curt Bisquera Uses Audio-Technica Microphones

STOW, OH, August 2, 2012 — At a recent performance with Sarah McLachlan at Nashville’s Schermerhorn Symphony Center, acclaimed drummer Curt Bisquera (Josh Groban, Mick Jagger, Seal, Elton John, The Beach Boys) employed a wide arsenal of microphones from Audio-Technica. Bisquera used the AE2500 Dual-element Cardioid Instrument Microphone on kick drum; AE3000 Cardioid Condenser Instrument Microphones on toms; ATM650 Hypercardioid Dynamic Instrument Microphones on top and bottom of snare; AT4050 Multi-pattern Condenser Microphone for overheads; and AE5100 Cardioid Condenser Instrument Microphone for ride cymbal and hi-hat. Photo by Chris Heuer.

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Bay Community Church Finds Lowell Racks “Twice As Good” As It Opens Second Location

— AV systems integrator The ESB Group enhances church systems in Daphne, Alabama, while it designs and installs audio, video and lighting systems for a new facility in Mobile, all with rack, power and
cable management from Lowell —

PACIFIC, MO, August 1, 2012 — When Bay Community Church was in the process of building its second campus, in Mobile, Alabama, to complement its first location in Daphne, just across Mobile Bay, they turned to The ESB Group, a leading audio, video, lighting and security systems integrator in nearby Springville. They, in turn, specified racks, power and cable management from Lowell Manufacturing Company, a U.S. manufacturer of professional AV Products currently celebrating its 65th anniversary, to make sure all of the systems that went into both locations achieved maximum performance. The ESB Group installed Lowell products including the LGR-4436-LRD (44U 36-in. deep gangable rack); LER-2427-LRD (24U 27-in. deep stand-alone rack); ACS-1510-WW (15A/10-outlet power strip); ACS-2014-IG-HW (20A/7-duplex outlet power strip); LCC4-4436 (cable chase); and RSD-116 (reversible rackmount shelf/drawer).

“This was a big job, a design/build project where they asked us to design and install all of the audio, lighting and video systems for the new church, as well as add some new updates to the existing campus,” explains Larry Bounds, COO of The ESB Group. The sound system includes a main worship-area PA system using Electro-Voice X-Line components for a point-source system when the low ceiling height would not permit use of a line array system; a 30-foot center video screen flanked by two smaller screens and designed to allow the Pastor to speak from either campus seamlessly from a visual perspective; and what Bounds characterizes as “a ton” of high-end lighting systems, including Martin robotic lighting fixtures and extensive trussing.

“The Lowell racks and power and cable management systems made the job far more manageable,” Bounds says. “We were able to tie it all together with the Lowell racks, including the processing for the new Midas Pro 2 digital console we installed for front-of-house. The church told us that our design and the systems we installed met and exceeded their expectations, and Lowell had a lot to do with that.”

For more information, please visit www.lowellmfg.com or e-mail Lowell at sales@lowellmfg.com.

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Auralex® Now Shipping ProPAD™ Monitor Isolation Pad

— ProPAD™ is designed for decoupling monitors and reducing structural vibrations —

INDIANAPOLIS, IN, August 1, 2012 – Auralex® Acoustics, Inc., the world’s leading brand of acoustical treatments and soon to celebrate its 35th anniversary, is now shipping its new ProPAD™ Monitor Isolation Pad, the latest product in its ISO (Instant Sound Optimizer) line. The ProPAD is a premium-performance variant on Auralex’s popular MoPAD™. Compared to the MoPAD, ProPAD has increased durability and structural integrity, and provides superior isolation from the vibrations and resonant energy created by studio monitors. The ProPAD prevents this energy from being transmitted into the supporting furniture, which would greatly color the monitors’ sound and degrade their imaging.

The ProPAD is sold in stereo pairs and is designed to work with nearfield monitors employing up to 8″ woofers. ProPAD’s updated design features a 0.75″ layer of laminated black MDF covered with a thick layer of Auralex’s proprietary IsoPuck™ isolation material, which is made of recycled rubber. Six stick-on feet, also made from IsoPuck material, are supplied for flat or angled applications.

The ProPAD is the perfect solution for decoupling monitors and reducing structural vibration in all manner of sound-critical spaces, including recording studios, post-production/edit suites, mobile recording facilities, hi-fi listening rooms, home theaters or anywhere a monitor/speaker isolation platform is needed to improve sonic purity.

For more information, please visit www.auralex.com.

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GUITAR CENTER ANNOUNCES NEW BOSTON STORE LOCATION, COMING FALL 2012

— Designed to cater to the Berklee College of Music and Boston’s diverse musical community, the new Massachusetts Avenue location will augment GC’s successful Boylston Street store while offering unique product options —

Westlake Village, CA (July 30, 2012) – Guitar Center, Inc. is pleased to announce that a new Guitar Center store is set to open this fall, right in the heart of Boston’s Back Bay music education community. Guitar Center has leased the former Daddy’s Junkie Music storefront at 165 Massachusetts Avenue (between Haviland St & S. Germain St), Boston, MA 02115, right across the street from the prestigious Berklee College of Music. This 6,300-square-foot retail environment will be designed to cater to the challenging academic needs of today’s music student, while providing new services to the Boston music community. It will carry a wide assortment of musical accessories and specialized instruments that will enable students and consumers to quickly purchase those “high demand” items at a friendly price point.

“We are excited to move into the heart of the Berklee College of Music campus and near other fine institutions such as New England Conservatory and Boston Conservatory. We look forward to serving such a world class music community,” says Gene Joly, Executive VP of Guitar Center stores. “As a Berklee College of Music alum and former member of the Board of Trustees, I have a feel for the specialized needs of modern music students and faculty. We are committed to tailoring our product and service offerings at our Mass. Ave. location to the needs of this community.”

Guitar Center Massachusetts Avenue will be the ultimate accessories store, with saxophone reeds to upright bass rosin, boutique guitar pedals to hand hammered cymbals, while offering instruments never before carried at neighborhood Guitar Center locations. This storefront will not only have a full time guitar technician as part of GC Garage – Guitar Center’s on-site guitar/stringed instrument repair facility – to better serve stringed clients, but it will also house a full-line rental department, catering to the various rental needs of local musicians, live music venues, houses of worship, hotels and the theater district. Since the new store will only be five blocks away from the already successful Guitar Center location on Boylston Street, the new store is meant to complement and augment the existing GC, providing a richer and more complete shopping experience.

To spearhead this large endeavor, Guitar Center is also proud to announce Berklee College of Music alum Hirsh Gardner as the project manager. Hirsh is charged with developing this new Guitar Center concept, and, ultimately, to be its store manager. This is a homecoming for Hirsh, as he was the Daddy’s Junky Music store General Manager of this same location for the last ten years of his successful thirty-year plus career in the music instrument industry. Perhaps no one is better suited for this task than Hirsh, who spent many years developing caring and proven relationships with the Berklee College of Music faculty and staff. “I have always felt that being an educator is the key to being successful in our hi-tech music retail environment,” says Gardner. “We served the community on Mass Ave. by educating musicians, students and pros alike, in our fields of expertise. This allowed them to make choices in their purchases that helped further their careers – simply put, we helped people make music. I am thrilled to be here with the great folks at Guitar Center and look forward to contributing again to the musical needs of the Boston music community.”

Berklee College of Music students will also be able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include Boston inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a variety of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new store, Guitar Center offers nationwide programs designed to highlight the nation’s most promising undiscovered talent, support the global music community and provide musicians with opportunities to get their music heard. Guitar Center’s commitment to unsigned artists runs deep with a full calendar year of diverse programs aimed to enable musicians by providing the opportunity and exposure they need to be successful. Berklee College of Music residents will now be able to participate in these ongoing national events from their hometown:

• Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crue, KISS and Jane’s Addiction.

• Guitar Center Singer-Songwriter is an artist discovery program which aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.

• Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.

• Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

For more information, please visit www.guitarcenter.com.

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Neon Trees Endorse Audio-Technica

STOW, OH, July 25, 2012 — Audio-Technica is pleased to welcome alternative rock act Neon Trees to its stable of artist endorsers. The announcement was made by Roxanne Ricks, Audio-Technica Artist Relations Manager, and reflects the ongoing expansion of A-T’s artist roster in all music genres. With two acclaimed albums (2010’s Habits and this year’s Picture Show) and irresistible hit singles like “Animal,” Neon Trees are rising stars in the music world with an energetic, highly danceable sound and must-see live show. On tour, the band (Tyler Glenn, Elaine Bradley, Branden Campbell and Chris Allen) and their trusted production manager Mike Bangs have come to rely on Audio-Technica microphones for their sound quality, durability and versatility.

The band’s arsenal includes the Audio-Technica Artist Elite® 5000 Series UHF Wireless System with AEW-T6100a transmitter, used for lead vocals, as well as the following hardwired models: AE6100 Hypercardioid Dynamic Handheld Microphone, ATM250 Hypercardioid Dynamic Instrument Microphone, AE4100 Cardioid Dynamic Handheld Microphone, ATM450 Cardioid Condenser Instrument Microphone, ATM650 Hypercardioid Dynamic Instrument Microphone, AT4040Cardioid Condenser Microphone and AT4033/CL Cardioid Condenser Microphone.

Bangs is impressed by the mics’ sound and power: “The AE4100 and AE6100 give high output that rivals many condensers, without becoming a roaming overhead. When Tyler [Glenn, lead vocals/keyboards] is running all over the venue, the 6100 really shines – the longer front pattern lets him really work the mic, and it survives ‘cupping’ issues better than most other mics. And then we use the 4100s on the background vocals, because it doesn’t have the same rear lobe as the 6100 and sounds more natural off-axis.”

Bangs singles out a few more mics and applications: “The ATM450 is one of my favorite mics. The capsule is comparable to or better than most pencil condensers, but the side-address gives me placement options I can’t get from any other mic. I use it under snare and under hi-hat – I love going under the hat, and with the 450 I can get it right under Elaine’s [Bradley, drums/percussion] contact point, and the snare is in the null. Then, on guitar cabinets, we use the AT4040. I love the AT4050 too, but I chose the AT4040 since I don’t need the adjustable pattern. We’ve also just started using the AT4033/CL on overheads – I am loving the ‘openness’ and natural feel of the high frequencies. They remind me of a much more expensive condenser.”

The stability of A-T mics puts the band at ease on the road. Notes Bangs, “I carry my mics and console everywhere we go. It gives the band a familiar feeling, no matter where we are. We use layering of inputs on almost every instrument. The A-T mics allow us to build a huge sound with relatively little backline. They are also incredibly durable – our lead vocal 6100 has taken serious punishment with little cosmetic damage and no change in audio quality.”

Neon Trees’ current tour began in Philadelphia on July 9 and will run through August 22. For more information, please visit www.audio-technica.com.

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GUITAR CENTER OPENS NEW SAN MATEO, CALIFORNIA STORE

— 231st Guitar Center location features on-site lessons and repair services, along with GC’s vast inventory selection —

Westlake Village, CA (July 25, 2012) – On the evening of Thursday, July 12, 2012, Guitar Center held the grand opening of its new location in San Mateo, California, located at 53A W. Hillsdale Blvd., San Mateo, CA 94403. Guitar Center San Mateo is Guitar Center’s 231st retail location.

Guitar Center San Mateo’s grand opening introduced customers to a vast selection of products and a dedicated staff with unparalleled musical knowledge and experience. To celebrate the store opening, Guitar Center hosted a Grand Opening Weekend celebration featuring exclusive savings, gear giveaways and free events catered to local musicians. The grand opening events also included a free performance, in addition to ongoing workshops throughout the next two months.

Guitar Center’s newest San Mateo location features showrooms equipped with the latest products for musicians – from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. The new store features Guitar Center Studios, an in-house, state-of-the-art lesson facility, which is creating unrivalled opportunities for San Mateo musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum as well as one-on-one courses on Pro Tools, Logic Pro and GarageBand. Guitar Center Studios is now the most modern and affordable lessons facility in the area. Guitar Center San Mateo also features GC Garage, Guitar Center’s on-site guitar repair service.

As part of Guitar Center’s initiatives designed to educate and inspire artists nationwide, Guitar Center San Mateo is offering unique opportunities for musicians to craft their skills, maintain their instruments and experience many other aspects of the music industry first-hand. Musicians interested in learning about the industry will be able to come to the store to interact with and pick the brains of several industry leaders.

San Mateo shoppers are also able to enjoy Guitar Center’s new multi-channel “endless aisle,” which includes multiple combinations of product options to conveniently choose from. Not only does the “endless aisle” include San Mateo inventory, but it also provides easy access to $400 million in new and used inventory located in hundreds of stores and warehouses across the nation. Customers have the ability to combine a myriad of in-store, online and phone options to purchase music equipment from anywhere they may be, allowing for a personalized and convenient shopping experience.

In addition to special programs at the new San Mateo store, Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. San Mateo residents will now be able to participate in these ongoing national events from their hometown:

Guitar Center On-Stage is an annual competition that provides unsigned artists the chance to open for established artists such as Motley Crüe, KISS and Jane’s Addiction.
Guitar Center Singer-Songwriter is an artist discovery program that aims to find the nation’s best unsigned singer-songwriter. The winner receives a career-altering prize package including recording 3 songs with accomplished GRAMMY® Award-winning Producer John Shanks, recording time at Converse Rubber Tracks studio and $10,000 cash.
Guitar Center’s Battle of the Blues is a nationwide amateur guitar skills competition with the goal of finding the next great undiscovered blues guitar player. This year’s winner, Jonathon “Boogie” Long, performed alongside GRAMMY-winning guitarist Warren Haynes at the Grand Finals in LA, and won an incredible prize package valued at over $50,000.
Guitar Center’s Drum-Off, entering its 24th year, is the nationwide search for the next great undiscovered drummer. Drummers from across the nation compete in the world’s largest drum competition, vying for thousands of dollars in prizes and the coveted title of Guitar Center’s Drum-Off Champion. The grand prize package is valued at nearly $50,000.

Guitar Center San Mateo is open seven days a week. Store hours are 10:00 a.m. – 9:00 p.m. Monday-Friday; 10:00 a.m. – 8:00 p.m. Saturday; and 11:00 a.m. – 6:00 p.m. Sunday.

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Waves Live Product Specialist Fabrizio Piazzini Makes Waves Throughout Europe

— Piazzini acts as a resource for fellow live engineers, demonstrating Waves plugins and
converting the unconverted —

TEL AVIV, ISRAEL, July 24, 2012 — Spain-based live engineer Fabrizio Piazzini, a veteran of concert tours and venues throughout Europe, has recently been appointed as a Live Product Specialist for Waves Audio, the industry-leading developer of professional audio digital signal processing technologies. Piazzini’s credits include such acts as Patrick Wolf, Tindersticks, Delorentos, Kula Shaker, Amy MacDonald and many others. In his new capacity, Piazzini will communicate with other live sound engineers across the continent, demonstrating Waves plugins and typical workflows. “They become engrossed. Once they see how they can integrate plugins in their live workflow, they are hooked. It’s a simple job, really!” he notes.

Piazzini is currently finishing off a stint of promotional gigs with Amy MacDonald, where he has been using a Waves MultiRack Native setup, as most of the gigs are on analog consoles. He executes all vocal processing on his laptop, using the following Waves plugins: C6 Multiband Compressor, SSL G-Channel, Doubler and IR1 Parametric Convolution Reverb.

As Piazzini notes, the biggest challenge in spreading the word to live engineers is breaking them of old perceptions. “It can be hard to get rid of the stigma that plugins are only for the studio. The paradigm is shifting, and consistency can be achieved with different platforms – you can take presets across different sessions and different desks very easily. Once I can communicate these concepts to engineers, they are on board, and once they see what we can do with Waves plugins in a live setting, they can’t wait to get out there and do it themselves. I am proud to be an ambassador for Waves, and I look forward to continuing in my new capacity as Waves Live Product Specialist.”

“Waves is delighted to have Fabrizio Piazzini onboard as a Live Product Specialist,” said Mick Olesh, Waves Senior Vice President. “His vast experience and expertise are true assets to the company, and we look forward to his spreading the word and educating the live sound community about our technologies.”

Visit www.waves.com and www.waveslive.com for more information.

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Audio-Technica Honors Online Marketing with President’s Award

STOW, OH, July 24, 2012 — Audio-Technica is pleased to announce that Wadsworth, Ohio-based Online Marketing has been presented with A-T’s prestigious President’s Award, for their work representing Audio-Technica in Indiana and Kentucky. Additionally, the firm sells Audio-Technica professional products to retailers and sound contractors in Ohio, Michigan, Western Pennsylvania and West Virginia. Online Marketing Sales Associate Steve Grigdesby accepted the award, which recognizes a leading manufacturer’s representative for outstanding commitment and dedication during the Audio-Technica 2011/2012 fiscal year. The award was presented by Philip Cajka, Audio-Technica U.S. President and C.E.O., and Michael Edwards, A-T V.P. Professional Products. Also in attendance were Brian Strong, A-T Territory Manager, Professional Products; David Marsh, A-T Director of Sales & Marketing, Installed Sound & Broadcast; along with Online Marketing personnel Mike Wuellner, Principal; and Jon Johnson, Sales. The A-T President’s Award was presented at a ceremony during the 2012 InfoComm Expo on June 13th in Las Vegas, Nevada.

Michael Edwards commented, “Online Marketing has been presented with this honor for their strong dedication to sales performance, customer care and the marketing of the A-T brand. The Online Marketing team has a vast base of knowledge and experience, in addition to their fierce work ethic. We are proud to give them this honor, and extremely grateful for their continued service.”

For more information, please visit www.audio-technica.com.

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The Aphex® Xciter Pedal Helps McKendree Church Praise Team Acoustic Guitarist Andrew Groover Cut Through

— Aphex® Xciter Pedal takes the legendary processing power of Aphex’s Aural Exciter® and Big Bottom® technologies and uses them to bring out natural tones and define the sound so it never gets lost in the live mix —

BURBANK, CA, July 24, 2012 — With the use of full rock-band instrumentation in contemporary worship becoming the norm, so has the seemingly never-ending struggle for acoustic instruments to keep up with the rest of the band when it comes to volume. Andrew Groover, lead singer and acoustic guitarist for the McKendree United Methodist Church’s Praise Team in Lawrenceville, Georgia, knows that feeling: “It was always hard to get the acoustic guitar to sit right in the mix, either because it wasn’t loud enough or because you begin to lose some of its tone as you push it up in the mix, and the volunteers who run the mix often don’t know how best to present an acoustic guitar in the PA system,” he explains. Those days are over since eight months ago, when Groover began using the Aphex® Xciter Pedal, which brings the power of Aphex’s legendary Aural Exciter® and Big Bottom® technologies to the stage.

Noting that the McKendree Church’s PA system and FOH console are adequate but older and not state-of-the-art, the Acoustic Guitar Xciter setting on the Aphex Xciter Pedal essentially lets him easily enhance the system for his instrument without adding noise or additional gain to the PA: “The Xciter Pedal lets me dial in what I need to pull the natural tone of my guitars out and get them into the PA,” he says, referring to the two Taylor acoustics – 414 and T5 – that he plays at Sunday services. “It brings out the color and the richness of the guitars’ own sound and lets me get it intact through the PA. It allows it to stand out in the overall mix.”

Groover says a friend turned him onto the Aphex Xciter Pedal, and ever since it’s been an integral part of his guitar setup on stage. “I’m pretty neurotic about how my guitar sounds – I used to spend half of the rehearsal time trying to get it just right,” he says. “The Acoustic Xciter setting gives me the ability to find the sound I want quickly. It’s a great plug-and-play box. I’m not competing with the rest of the band anymore. I’m right where I need to be.”

About the Aphex Xciter
Aphex Xciter pedals are designed to deliver the sonic enhancement the Aural Exciter has been justifiably famous for, taking it out of the studio and onto the stage.
• The Acoustic Guitar Xciter setting is designed for any acoustic instrument with active or passive pickups. Voicing is clean and open, articulation is clear and crisp, and musicality is dramatically improved.
• The Bass Guitar Xciter setting is ideal for any electric or acoustic/electric bass with piezo or magnetic pickups, whether active or passive. Deep tones ring truer, tone is more sustained, slaps and pops cut through without overpowering.
•The Electric Guitar Xciter setting is designed with electric guitar in mind, and works with any axe outfitted with magnetic coil pickups. It increases tonal range and expression, whether running clean or overdriven, adding power and attack without increasing output level.
Legendary musicians such as Paul McCartney, Bruce Springsteen and Led Zeppelin have relied on the Aphex technology behind the Xciter pedal for years and used to rent Aphex products for thousands of dollars for audio mastering.

For more information, please visit www.aphex.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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