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Archive by Brad Gibson

Genelec Research and Development Manager, Dr. Aki V. Mäkivirta, Appointed As a Fellow of the Audio Engineering Society

Genelec is pleased to announce that Dr. Aki V. Mäkivirta, Research and Development Manager at the company, has achieved the distinction of becoming a Fellow of the Audio Engineering Society (AES). The Society’s Fellowship Award is given to a member who has rendered conspicuous service or is recognized as having made a valuable contribution to the advancement in, or dissemination of, knowledge of audio engineering or in the promotion of its application in practice.

“It is a great honor to receive this award,” says Dr. Mäkivirta. “I have worked in audio research for many years, so it is gratifying to have that work recognized by my peers. Over the years we have produced some great products, and I am proud to have played a part in that success.”

Aki V. Mäkivirta was born in 1960 in Tyrvää, Finland. He received Master of Science, Licentiate of Science, and Doctor of Science degrees from Tampere University of Technology in 1985, 1989 and 1992, respectively, and a degree in pedagogy from Jyväskylä University of Applied Sciences in 2005.

Dr. Mäkivirta joined the Biomedical Engineering Laboratory at the Research Centre of Finland in 1986. In 1990 he joined Nokia Research Centre to develop advanced digital audio processing methods for television products. He came to Genelec in 1995 to develop the DSP monitoring loudspeaker system concept and products. This product family can be found at http://www.genelec.com/dsp-products/, and the newest additions to this family include 8260A Tri-Amplified DSP Monitoring System and 1238CF Tri-Amplified DSP Monitoring System. As a Technology Manager, he is now responsible for working to create innovative solutions to audio reproduction problems.

Dr. Mäkivirta has published numerous conference papers, journal articles, and book chapters. He holds several patents related to audio technology. He has been teaching graduate and undergraduate courses in technology, including courses in electroacoustics and digital signal processing.

Dr. Mäkivirta has been an AES member since 1994. He has contributed to the activities of the AES in conferences and conventions, and as a member of the Finnish AES Section. He is also an Associate Editor for the Journal of AES.

For more information, please visit www.genelecusa.com.

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Guitar Center Professional Has Strong Showing at AES 2011

— With new product launches and high-profile booth attendees, GC Pro was present in full force at this year’s convention —

Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, again had a strong showing at this year’s AES convention, which took place October 21-23, 2011, at the Javits Center in New York City. GC Pro has been celebrating its 10th anniversary throughout 2011 as the organization continues to grow, and AES was the perfect opportunity to highlight the new and exciting things that they have to offer.

At the booth, GC Pro showcased some of the products that they exclusively distribute in the U.S., such as the Neve Genesys Console, which sports new enhanced functionality and many new features; the new Ocean Way HR-3 High Resolution Reference Monitor System, which provides virtually unlimited dynamic range while maintaining absolutely matched uniform frequency response between channels; and the new Sterling Audio ST6050 Ocean Way Signature Series Microphone, a limited-edition Class-A FET studio mic.

GC Pro’s booth also served as a meeting place for some of the show’s most notable attendees, among them Germano Studios’ Troy Germano, Ocean Way Recording’s Allen Sides and legendary producer/engineer Alan Parsons.

Richard Ash, GC Pro Business Development Manager for the Eastern Region, noted, “As GC Pro has grown rapidly over the past few years, so have our relationships with the leading figures in our industry. We are proud that they choose GC Pro as their supplier partner, and we are thrilled to have such incredibly influential and discerning minds spend their time at our booth, interacting with each other and the GC Pro team. But aside from the more notable names, we had all manner of talented and rising producers, engineers, studio owners, artists, bloggers, students and gear addicts here at the booth. They are the future leaders in our industry, and as such they are incredibly important to its vitality and success. As GC pro continues to grow, part of our mission is to ensure that these young professionals have all the tools at their disposal to grow with us, and move our industry forward. I think I can speak for everyone here that the mix of people who passed through our booth was a truly special thing, and that the future certainly looks bright.”

GC Pro Vice President Rick Plushner stated, “What can I say? It’s AES – it’s always a highlight of our year, and this was a particularly great show for everyone. With the economy the way it is, early buzz was saying that this show was going to be relatively quiet. But that’s not what we saw – rather, we saw an industry excited about growing, changing and re-imagining itself. Attendance was far higher than expected, and I think we can be extremely optimistic about that. Passion always wins, and the passion for audio on display at this year’s show – not only at the vendors’ booths, but also on the faces of everyone in the Javits Center – was simply inspiring. And GC Pro is poised to be an outlet for that passion. If AES is the organization through which the audio industry learns and grows, we want GC Pro to be the place where it gets its tools. I am very excited as GC Pro moves into its second decade, and we look forward to next year’s AES to again celebrate the state of the industry.”

For more information, please visit www.gcpro.com.

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THE RECORDING ACADEMY® PRODUCERS & ENGINEERS WING® HOSTED FOURTH MANUFACTURER BREAKFAST AT AES 2011

The Recording Academy® Producers & Engineers Wing® Manufacturer Breakfast was held on Saturday, Oct. 22, 2011, during the 131st Audio Engineering Society Convention. This group of industry leaders — dedicated to the advancement of sound quality and to the overall growth of the professional audio industry — met to share ideas and discuss issues with the goal of raising awareness about the importance of high-quality audio and the professionals who create it. Members of this meeting included GRAMMY®-winning producers, engineers, audio professionals and top pro-audio manufacturers.

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Genelec Moves Forward with Two Major Appointments

— Siamäk Naghian appointed as new Managing Director, and Nick Zacharov rejoins Genelec as Director of Research and Development —

Genelec Oy is pleased to officially announce two recent appointments: Siamäk Naghian to the position of Managing Director, and Nick Zacharov to the position of Director of Research and Development. The announcement was made by Ilpo Martikainen, Chairman of the Board of Genelec Oy, and these appointments underscore Genelec’s ongoing growth and expansion.

Siamäk Naghian, Managing Director
Dr. (Tech.) Siamäk Naghian was appointed Managing Director of Genelec Oy in August 2011. Siamäk Naghian received his Master of Science in Technology, Licentiate in Technology and Doctor of Science in Technology degrees all form the Helsinki University of Technology, Electrical Engineering Department in Finland. He joined Nokia in the mid 90s, where he was involved in several research and development, management and leadership positions until mid-2005. Dr. Naghian joined Genelec in 2005 as head of Genelec R&D and a member of the Genelec management team. He was appointed Executive Vice President in 2010, before moving into his new position.

Ilpo Martikainen comments: “One of the most delighting aspects with Siamäk is sharing the same values in human life and corporate management. In addition to being systematic and goal-oriented, he is very inspiring and has a great sense of humor. We are sure the good cooperation with our partners will continue and find even new dimensions.”

“Genelec is a unique company whose image symbolizes quality and trust to customers,” says Siamäk Naghian. “It will be a great pleasure to take on this new role, and I’m looking forward to the challenge. My main goal is to continue to grow the happy Genelec customer base around the world. I am proud to know we are making a positive difference that matters to our customers.”

The outgoing Managing Director, M.Sc. Veikko Hyvönen, states that the change has not come as a surprise either to the company or to himself. “We agreed in writing to this five years ago, when I took on the role. In fact, the story goes back even further to some 25 years ago, before I joined Genelec. I had decided then that by the by the age of 55 I would have given my best contribution to the industry. I am now 55, and my thoughts have now turned to how I can support the next generation. This is why I did my studied education eight years ago and will now put them to good use by teaching.”

Nick Zacharov, Director of Research and Development
Additionally, Dr. (Tech.) Nick Zacharov has been appointed Director of Research and Development. He is rejoining Genelec following sixteen years working in various parts of the audio and telecommunications industry.

Born in London, Nick obtained a bachelor’s degree in electro-acoustics from Salford University in the U.K. in 1992. He subsequently received Master’s and Doctor of Science in Technology degrees from Helsinki University of Technology in 1997 and 2002, in the fields of acoustics and audio signal processing, respectively.

Initially joining Genelec in 1990 as a trainee, and after progressing to the level of acoustic engineer, he then moved to the Nokia Corporation in Tampere, Finland, in 1995, where he worked on audio quality assessment. In 2000 he was a Foreign Research Fellow at the University of Aizu in Japan. He continued working with Nokia until 2007, by which time he had become widely recognized as one of the world’s leading authorities in the specialist field of audio quality assessment. Thereafter, he joined DELTA in Denmark for three years to establish and develop DELTA SenseLab, designed to provide world class listening tests and sensory evaluation services to both the audio and telecommunications community.

A Member of the Institute of Acoustics, the Acoustical Society of America, Nick is also a Fellow of the Audio Engineering Society and a chartered engineer. He has been an active member of the Audio Engineering Society, serving as chairperson, co-chairman of conferences and AES governor. He has also held numerous other professional posts. He holds several audio patents and has more than 60 major publications to his name. Nick is also co-author of Perceptual Audio Evaluation – theory, method and application, which is the acknowledged textbook in this field.

For more information, please visit www.genelecusa.com.

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Veteran Studio Operator Troy Germano and Owner Jose Carlos Reyes Look to Guitar Center Professional to Help Outfit Their Soon-to-Be-Opened RG Germano™ Studios in Tampico, Mexico

— Located at a geographical crossroads, the studio is being developed by Germano and Reyes
to serve as a state-of-the-art facility for artists from around the globe —

RG Germano™ Studios Tampico is a new state-of-the-art recording facility set to open on March 1, 2012, in Tampico, Mexico. Over the last 14 months, owner Jose Carlos Reyes has worked closely with veteran studio operator Troy Germano to make this dream come to fruition. Germano’s resume is as impressive as his pedigree – from his early years learning from his father, the beloved Ed Germano of The Hit Factory, to his current venture, New York City’s Germano Studios, Troy Germano represents intense expertise and great studios. In the process of developing the new RG Germano Studios Tampico, Germano and Reyes have relied heavily on Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, for products, service and support.

Germano’s relationship with the GC Pro organization goes back a long way, and it’s only gotten stronger in recent years, as he has taken a role as a member of the GC Pro Affiliate program. “Working with GC Pro makes a lot of sense,” he stated. “I have a 25-year relationship with [GC Pro Vice President] Rick Plushner, from long before he was even involved with Guitar Center. And GC Pro’s breadth of product and customer service/support are second-to-none. GC Pro gets it – we’re all on the same page in so many ways. I deal primarily with Rick, Richard Ash [GC Pro Business Development Manager for the Eastern Region] and Niyi Adelekan [NY-based GC Pro Account Manager], and I trust those three individuals implicitly. I like to know that I am working with a company that watches my back, and that’s what GC Pro does. It’s more than just a gear supplier – it’s a professional and personal relationship. We know we can rely on them, and they can rely on us.”

Reyes has big plans for the studio: “This is going to be an important place for music!” he enthuses. “Not only for Mexico, but for North America, South America, the Caribbean and Europe – all around the globe, really. It’s a very accessible destination, and there are few more beautiful places than the Mexican gulf coast. From the beginning, Troy and I have been planning this with great detail – every aspect from top to bottom, to really make it a top state-of-the-art facility with everything that’s needed to be able to service all types of music clients, in addition to film audio and pretty much anything that involves audio work. And it is going to have a friendly environment that is going to make people want to work here again and again.”

Germano does not take his involvement with this new facility lightly. “It has my name on the door,” he notes, “and I think people associate the Germano name with quality studios! I know that’s why Jose sought out my involvement. He figured that I would make this project culminate in everything that I think a studio should be. I already know that Jose is going to do a great job operating this place, and after we open up, I look forward to giving him bits of guidance on the way, like my father taught me. Everything to do and everything not to do!”

Reyes continues, noting his high regard for GC Pro: “Through it all, GC Pro has been incredibly helpful. Even though GC Pro is in the United States, it is very easy for me to get my stuff across the border to get serviced if necessary, and they send it back to me very quickly and efficiently. It’s nice to be dealing with a small number of suppliers, GC Pro being the primary one. A lot of places only sell boutique gear, for instance, but GC Pro has all that plus Guitar Center’s entire product line – instruments and all – so we can go through them for pretty much everything for our control and our live room. It’s a very wide-ranging palette, and that’s what we need.”

For more information, please visit www.gcpro.com.

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Audio-Technica SpectraPulse® Ultra Wideband Wireless Microphone System Chosen for Boardroom at Minneapolis Headquarters of Fairview Health Services

Fairview Health Services, a network of hospitals and clinics located throughout Minnesota, recently upgraded to an Audio-Technica SpectraPulse® Ultra Wideband (UWB) Wireless Microphone System in the Heritage Room boardroom at its downtown Minneapolis headquarters. Edina, Minnesota-based systems integrator Alpha Video installed the system, which was selected for SpectraPulse’s immunity to RF spectrum congestion and, because of the personal and sensitive nature of the medical information being discussed, the high level of security that it also offers.

Alpha Video installed a system comprising 14 Audio-Technica mtu101 boundary microphone/transmitters together with a drm141 wireless digital receiver and two cei007 microphone charging stations as part of a teleconferencing set-up in the boardroom. The wireless SpectraPulse system also met the client’s requirements: to be quickly and easily reconfigured whenever the boardroom furniture is rearranged; to not interfere with the historic character of the room, which is in an early 20th century building; and to offer future upgrade potential.

SpectraPulse avoids densely congested RF spectrum by operating outside the traditional UHF frequencies occupied by wireless professional audio equipment and consumer white space devices, as well as television, medical telemetry and emergency services. SpectraPulse instead transmits in the 6-10 GHz band, which is less heavily populated, using ultra-wideband (UWB) technology, which, as a pulse-based, short range, low power level transmission method, is better able to share its spectrum without interference.

“Fairview Health Services has high standards for the systems we installed in their boardroom,” says Brian Mathison, Alpha Video Integration Specialist. “After we installed the SpectraPluse wireless microphones, we did extensive testing to make sure that the microphones would function to the customer’s expectation. They performed like a champ, passing every test. The signals got to the receivers reliably even when we were walking around, and security was not an issue.”

SpectraPulse technology offers exceptional immunity to eavesdropping, and is additionally available with optional 128-bit AES encryption, which has been approved by the National Security Agency to protect classified information. Further, the system transmits using exceedingly short, low power pulses that are very difficult to intercept.

Added Mathison, “Fairview has been extremely satisfied with the SpectraPulse microphones in the boardroom. RF interference from other sources has not been a problem, and because the transmitter is synced to the receiver, the audio comes through in a continuous, uninterrupted feed.”

Audio-Technica’s SpectraPulse UWB Wireless Microphone System, together with a wireless microphone feed from the podium, is integrated with a CobraNet-enabled Biamp AudiaFlex CM processor to form the audio core of the teleconferencing system in the boardroom, which is approximately 40 feet by 25 feet. The installed AV system also includes a Stewart Audio amplifier and eight Tannoy ceiling speakers, together with a Hitachi projector and Draper projection screen. The entire set-up is managed by a Crestron control system using a variety of Wi-Fi and touch panel interfaces.

For more information, please visit www.audio-technica.com.

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Guitar Center Professional Debuts New Ocean Way HR-3 High Resolution Reference Monitor System at AES

Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, and the exclusive U.S. distributor of the famed Ocean Way Monitoring Systems, is pleased to announce the introduction of the HR-3 High Resolution Reference Monitor System. Intended as a high-definition reference point to sonically judge and discern intricate musical balances for final mixes, the Ocean Way HR-3 monitors will satisfy the most discriminating audiophile, yet still be capable of meeting the most demanding dynamic range and accuracy required by studio professionals. What separates the HR-3 from other high-end audiophile loudspeakers, apart from its use by professionals, is its capacity to provide virtually unlimited dynamic range while maintaining absolutely matched uniform frequency response between channels.

Designed by Allen Sides, the GRAMMY® Award-winning engineer, producer and mixer who founded Ocean Way Recording, the new HR-3 monitor system is the culmination of almost 40 years of his experience designing high resolution studio speaker systems for his many studios and a wide variety of commercial installations, including George Lucas’ Skywalker Ranch scoring stage; Trevor Horn’s Sarm Studios in London; and Walt Disney’s Hollywood Records, as well as private installations for musical artists like Gwen Stefani, Dave Grohl and Beck.

The two sides from 1k to 20k typically fall within 1dB of each other, creating absolute symmetry in regards to stereo imaging. The HR-3’s uniform dispersion, coupled with very smooth off-axis response from its 15-inch mid bass driver, allows for a very wide listening window, helping to eliminate the narrow “sweet spot” effect. The HR-3’s twin 12-inch subwoofers also produce extended and detailed low end to 20Hz. The unit’s power handling is an impressive 800 Watts continuous for the twin sub bass woofers, 400 Watts continuous for the mid bass woofers and 100 Watts continuous (650 Hz and up) for the high frequency driver. The HR-3 is capable of producing a maximum SPL of over 110 db at six (6) feet, 20 to 20kHz.

The Ocean Way HR-3 (in addition to the HR-2) was deigned to bridge the gap between superb audiophile speakers and accurate professional studio monitors. There is nothing currently manufactured anywhere in the world at any price that looks, sounds or performs like the Allen Sides Signature Series monitors. The monitors integrate brilliant horn designs, never fully realized from the late 1950s, with exceptional wide bandwidth, low distortion drivers and a tri-amplified / equalized electronic package second to none.

Like all Ocean Way monitors, the HR-3 is specially engineered to reveal things in users’ best recordings and mixes they may have never heard and provide dynamics they may have not thought possible. Every nuance is clearly and starkly evident. From a recording engineer’s standpoint, these are invaluable assets, allowing for the best recording and mixes possible, and from the audiophile’s standpoint, their best recordings will sound simply exceptional.

The Ocean Way HR-3 specifications are impressive:
- Frequency response +/- 2dB, 20Hz – 20kHz
- Symmetry between channels +/- 0.5 dB, 1k to 20kHz
- Maximum SPL – Over 110 dB at 6 feet, 20Hz to 20kHz
- Maximum Power Handling Capacity:
- High Frequency Driver Max 100 Watts continuous, 650 Hz and up
(Note: 1 watt in at 1k measured at 3 feet produces 108 dB)
- Mid Bass Woofer max 400 Watts continuous
- Twin Sub Bass Woofers max 800 Watts continuous
- High Frequency horn with a 90-degree by 40-degree dispersion has a 500Hz cutoff
- Crossover points: 650Hz and 80Hz, 18 dB per octave

Component description:
- High Frequency driver has a 19,000 gauss magnetic structure and titanium diaphragm with aluminum voice coil, two-inch throat
- Mid Bass woofer is 15-inch and has an 11,000 gauss magnetic structure with an aluminum voice coil
- Sub Bass woofers are twin 12-inch and have 11,000 gauss magnetic structures

Weights and size:
305 lb, 28″ width x 29″ max depth x 46″ height, each cabinet

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Korg Announces New Music App: iKaossilator for iPhone®

— Enhanced iPhone® re-creation of the palm-sized Korg Kaossilator instrument gives users Korg’s acclaimed Kaoss X-Y touchpad on the go —

Korg has added the iKaossilator for iPhone® to its lineup of music apps. The app is an enhanced version of Korg’s hardware Kaossilator instrument, and uses the iPhone’s sophisticated touchscreen to mimic the functions of the Kaoss X-Y touchpad on the original. The iKaossilator app can also run on iPad® and iPod Touch® (third generation and higher). The iKaossilator for iPhone joins Korg’s existing iPad Apps – the iElectribe Series and the iMS-20. Korg’s WIST (Wireless Sync Start Technology) feature provides new versatility.

The iKaossilator is an expressive music synthesizer offering 150 diverse sounds, combined with a five-part loop sequencer for creating multi-part tracks. As with all Korg Kaoss products, the iKaossilator is controlled by touching, tapping or stroking its X-Y touchpad with the user’s finger. This intuitive form of control is instantly rewarding, and allows users to quickly create music regardless of their instrumental training.

Generally speaking, moving the finger across the iKaossilator horizontally will control the pitch, while vertical movements will control various synthesis and sound parameters. The ability to choose one of 35 musical scales and select a musical “Key” or “Root” lets users easily play musical phrases with no wrong notes. The scales range from traditional major, minor and blues scales to more ornate Ryukyu, Spanish and Indian Raga scales.

The 150 ready-to-play sounds produce a broad range of dance music styles including hip-hop, house, techno, dubstep, new disco and electro. Sounds are divided into popular categories – the synth Leads and synth Bass sounds one would expect from a synthesizer, as well as Acoustic sounds, sounds that simulate piano or guitar Chords and even the popular Sound Effects used by DJs. The Drum sounds provide complete patterns that can be played and manipulated through finger movements on the touchscreen.

The loop sequencer allows the recording and layering of up to five musical parts to create a “track.” The user would simply assign a loop such as synth, bass, chords, sound effects, or drums to each part. Fifty loops created by professional musicians are included in the iKaossilator to get things started quickly. The loop sequencer is also a great feature for using the iKaossilator in a live performance. The Mix Play feature makes it easy to enjoy live remixing; switching seamlessly to another loop or extracting a specific part from another loop as the playback continues.

WIST (Wireless Sync-Start Technology) allows wireless synchronized performances using WIST-enabled apps on two different iPhones or iPads. Korg’s WIST-enabled apps include the “Korg iElectribe for iPad” Series and “Korg iMS-20 for iPad,” or the hardware Monotribe when using the “SyncKontrol for Monotribe” app. Korg has recently made this WIST technology available to other developers for use in their apps such as Propellerhead’s ReBirth and Retronyms’ Tabletop for iPad.

iKaossilator for iPhone is now available for download from the iTunes App store at an introductory price of USD $9.99 (special pricing is in effect through November 30th, 2011). Click here to go directly to the app page.

System Requirements
iOS 4.1or later
iPhone 5 / iPhone 4 / iPhone 3GS / iPod touch after third generation / iPad.

*All trademarks are the property of their respective owners.

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Guitar Center Professional Announces New Features and Functionality for Neve Genesys Mixing Console

— Based on direct feedback from leading engineers/producers, Neve continues to expand its Genesys Console with enhanced functionality and many new features —

Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is pleased to announce new features and functionality for the Neve Genesys, a custom-crafted, expandable analog recording console that incorporates digital workstation control. Exclusively distributed in the U.S. by GC Pro, the Genesys was designed to address the new realities of the modern professional audio industry for music, postproduction and gaming, while building on Neve’s 40 years of accumulated technical heritage.

New features being unveiled at AES include:

New and updated Routing Implementation (L-C-R/Stereo)
Pro Tools track arm/disarm control from the console surface
Apple Logic Pro Integration:
Control of up to 6 Banks of 8 faders each (48 Channels)
Extensive control of Pans/Sends
DAW Metering
Ability to ‘Flip’ Pans/Sends onto Faders
Channels Encoder in DAW simulates V-Pot
EQ/Dynamics processing can be placed in any order in the audio path using the keyboard/mouse with a graphical representation of the audio chain
EQ/Dynamics Link/Copy/Paste feature
Digital Line Enable on Channels with AES/FireWire
Ability to Lock Monitor Level
Improvements for Gangs/Trims, MTC operation, FireWire clock sync

About the Neve Genesys
With its unmistakable Neve qualities of exquisite design, peerless craftsmanship and legendary Neve sound, the Genesys is a comprehensive, cost-effective solution to the challenges of audio in the digital age. The base configuration offers 16 channels of mic/line preamps, 16-channel DAW monitoring, 32-channel analog summing at mixdown, DAW control for Pro Tools, Logic, Nuendo and more, 8 auxiliary buses, 8 group buses, 2 main outputs, 4 effects returns, comprehensive metering, 5.1 monitoring, 2 cue mixes, talkback services and an internal power supply. What sets the Genesys apart is its remarkable combination of features and affordability — an affordable Neve analog console with Neve’s legendary sound and digital control at a cost of less than $50,000 enables the widest possible range of professionals to make a genuine Neve console the heart of their studios. Furthermore, the Genesys has the ability to upgrade as studio owners’ requirements change — it can be expanded to over 60 channels in a straight or articulated frame, with options including motorized fader automation, recall, mastering-grade A/D and D/A converters, digitally controlled EQ and dynamics, remote mic amp control and much more.

For more information, please visit www.gcpro.com.

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Location Audio Specialists ToneMesa Rely on HK Audio Elements for Sound Reinforcement on Popular Television Shows

ToneMesa, Inc. is a location/post audio service and rental company based in Los Angeles. Their high-profile clientele includes Nickelodeon, several major consumer brands and top-rated television shows such as The X Factor. Company partners Daniel McCoy and Stanley Gonzales were recently on location for an outdoor video shoot during filming for upcoming episodes of the popular TV show The X Factor. They needed a portable, modular and inconspicuous sound reinforcement solution, so John Karr at Rat Sound Systems, Inc., a local touring sound, sales, rentals and installation company, set them up with an HK Audio Elements system as an ultra-compact playback system.

As John Karr recounts, “I recommended HK Elements, as it’s the best sounding, most cost-effective solution for a portable line array within the allotted budget. The HKs sound much cleaner and more professional than the equivalent from other well-known lines, hands down. So, recommending Elements was a no brainer. It’s small and lightweight, with a professional sound that’s excellent for playback and small acoustic acts – a definite winner in our book for these types of applications.”

McCoy and Gonzales chose a “Band Two” configuration (four mid-high units, two amps, two subs, two active subs and mounting hardware) to provide the sound and power they needed in a discreet footprint that was also easy to set up and transport.

Partner Stanley Gonzales explains how it solved some of their critical requirements: “My partner Daniel is the audio supervisor for The X Factor. As with most clients, he was asked to ensure that the gear wasn’t visible, so we needed something low-profile and easy to hide, or if it was seen, it was something very sleek. The Elements system proved an easy solution for that challenge. They could put a small tree in front of it and it would disappear! The other challenge was that while the speakers needed to be unobtrusive, they still had to be close to the talent, and we found that feedback was never an issue, despite the high SPL. And of course, we needed something that sounded great. In fact, many of the top artists on the set took notice, were wondering what it was, and were amazed and impressed with the sound. HK really delivered for us, on all levels!”

ToneMesa is also using their HK Elements system for current Nickelodeon TV shows and other applications that require the gear to “disappear, yet deliver.”

For more information about HK Audio, visit: http://www.hkaudio.com/us; for Rat Sound Systems, please visit: www.ratsound.com; for ToneMesa, please visit www.tonemesa.com .

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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