A virtual press conference from Sound & Video Contractor

Archive by Brad Gibson

Former Bedroom Hatches World Class Control Room at The Nest

— Producer/Engineer Ryan McFadden transforms an unused bedroom into a stunning personal mix facility with the help of Carl Tatz Design and The PhantomFocus™ System —

Nashville, TN: “What’s really crazy is that, in this little bedroom studio, I now have one of the best monitoring systems in the world – it’s nuts. I have trouble believing it myself until every time I sit down in front of it – it hits me all over again,” waxes The Nest studio owner Ryan McFadden about his new PhantomFocus™ System (PFS).

“It’s a funny thing,” explains studio designer, Carl Tatz, principal of Carl Tatz Design LLC (CTD), “and I think it has to do with the fact that our aural memory is our shortest, but the same thing happens to me and that is that every time I sit down and listen to one of my systems it’s like I have forgotten how incredible it is. I have a repetition of the wow experience. This is probably why it is so difficult to explain in words to someone about how amazing the PFS performs without it sounding like hyperbole – you just have to experience it for yourself.”

Tired of suffering with inaccurate mixes, wasted time and loss of bookings in his bedroom control room, Nashville engineer/producer Ryan McFadden called on personal studio designer guru Carl Tatz to orchestrate a dramatic transformation from a bedroom of acoustic squalor into a control room of acoustic nirvana with CTD’s proprietary acoustic modules and the acclaimed PhantomFocus System monitor tuning protocol.

McFadden had a tight budget to work with but knew that the PhantomFocus System had to be the centerpiece based on the expert advice of teachers and friends, articles he read and ultimately his own PFS demo experience. What really helped his cost was the fact that he was not concerned about isolating the control room from the rest of the house and only required some extra glass in one window to the outside. This way the budget could be used primarily for the CTD acoustic modules and some custom application treatments along with the PFS.

McFadden goes on to say that since completing his CTD mix room, mixes happen much more quickly and are far more enjoyable, and his bookings have greatly increased. He notes that it is the best professional decision he has made.

Video URL: http://youtu.be/9ReNCAEWc5s

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Genelec Is the Go-To Sound System for Danny McDonald and His New York City Bars and Restaurants

— Longtime Genelec user McDonald opens The Growler Bites and Brews, which again features Genelec Active Monitors as its sound system —

NATICK, MA, November 17, 2011 — Danny McDonald, owner and co-owner of numerous bars, pubs and restaurants in Lower Manhattan, has opened a new establishment, The Growler Bites and Brews, that features a sound system comprising Genelec 8030A Bi-Amplified Monitors. McDonald has relied on the Genelec brand since installing his first system in 2000, and he is currently planning another large installation of the monitor speakers at New York’s historic Pier A.

The Growler Bites and Brews bar and restaurant is located in the Financial District on Stone Street, which is often referred to as Lower Manhattan’s restaurant row and is the location of several of McDonald’s other establishments. The new eatery is named after the traditional half-gallon jugs used to transport beer and sports a decidedly doggy theme, even offering a corral for its four-legged patrons while their owners chow down on organic hotdogs, microbrews and other fare. The Genelec speakers for this newest install were purchased from Guitar Center.

McDonald initially installed Genelec 1030A speakers eleven years ago at Puck Fair, an Irish pub on Lafayette Street. “There are 36 1030A’s there,” he reports, noting that he installed additional Genelec speakers at his oldest bar, Swift, at around the same time. “Then I built Ulysses Folk House in 2003; there are probably 40 in that spot, including the subs and speakers that we’ve added since. Then we put them in Harry’s Café and Harry’s Steak at One Hanover Square. Those are effectively two restaurants; there are 48 Genelec speakers in there. Next we built Gold Street – which is now called Harry’s Italian – in the Two Gold Street building, and put 40-odd in there.” Additional Genelec monitors are installed at the Vintry Wine & Whiskey bar, also on Stone Street, and the Bathtub Gin Speakeasy at 18th Street and Ninth Avenue.

For smaller rooms, such as the Vintry bar, a smaller speaker may be appropriate, he comments. “You can change the scale of the Genelec speakers to fit the restaurant environment, of course, and the sound will still be consistent. But I generally go with the medium range, the 8030A or the older 1030A, which is what I have in a lot of the places. They have punch and volume, and tremendous headroom. I always try and make it so that a customer is never further than eight feet from a Genelec speaker.”

McDonald’s next project will be the 30,000-plus-square-foot Pier A complex, a multi-million-dollar renovation project that will house a mix of casual and fine dining restaurants. “We’ll be using Genelecs there, too,” he says.

At some of the locations, in addition to handling background music, the Genelec monitors supplement a PA system on the nights that live bands are featured, and are also used during poetry readings and book launches. “Talk about surround sound!” says McDonald. “When you have that many speakers, you immerse the audience.”

As McDonald observes, the aggressive mid-range of many PA-type speakers forces people to talk louder, which can lead to the staff raising the music levels, and a vicious circle can set in. “I grew up bartending in the city of New York and I was perplexed by why places were using PA systems that were designed to overcome conversation. In a friendly bar or restaurant the last thing you want to feel is that aggression, and these Genelec studio monitors completely overcome that. It makes for a much more peaceful spot. So I was looking for systems that almost promoted conversation. I came up with a term ten years ago – I call it ‘choreographed conversation.’ These Genelecs have been able to promote that.”

Indeed, because Genelec monitors are self-powered, McDonald can quickly and easily tailor the environment in each establishment. “I had an elderly couple in the other day for a lobster dinner. They thought they were in a busy environment that they thought was too loud. I just turned off the Genelec at their table, and they decided to hang out. When you’re managing a room that’s a great thing to be able to do.”

As for maintenance, he continues, “It’s very, very easy when you can just Allen-key a speaker down off an omni-mount, unplug the XLR and, if you have speakers on standby, which I always do, correct a problem – which happens very rarely. I’ve got many speakers that are still operating ten years later, and that’s ten years of having never been turned off. It just amazes me.”

As it turns out, McDonald’s pioneering use of Genelec speakers in Manhattan’s eating and drinking establishments started something of a trend. “I sing Genelec’s praises all over the place. In fact, I know that there have been an awful lot of Genelecs sold on account of the fact that they’re in my places – they’re in half the other Irish pubs as well!”

For more information, please visit www.genelecusa.com.

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Lowell Manufacturing Appoints Clyne Media to Lead Marketing and Public Relations Initiatives

— Missouri-based pro AV manufacturer looks to increase awareness by teaming with Nashville/New York-based Clyne Media, Inc. —

PACIFIC, MO, November 16, 2011 — Lowell Manufacturing Company, a Pacific, Missouri-based manufacturer of professional AV Products, announces the appointment of Nashville- and New York-based Clyne Media, Inc. to handle its marketing and public relations initiatives. The announcement was made by John J. Lowell, Lowell Manufacturing President, and marks the launch of a new dedicated marketing program further expanding Lowell’s profile in the industry.

Lowell engineers and produces a wide range of rack, power and audio products that provide exceptional performance in professional systems integration.

“We are thrilled to be working with Clyne Media as our PR team,” stated John J. Lowell. “Robert Clyne has rightly earned his reputation as one of the most knowledgeable figures in AV marketing and press relations. He and his team have the experience and expertise to spearhead our media efforts and new initiatives. Clyne Media will be helping us increase brand awareness and market share as we move into our 65th anniversary year and beyond.”

Clyne Media is one of the nation’s premier specialized marketing communications/media relations agencies, serving the needs of leaders in the high-technology electronics and entertainment market sector and related industries. The company will pursue new editorial opportunities on behalf of Lowell and help focus public relations efforts with industry editors and independent journalists worldwide.

Agency President/CEO Robert Clyne will handle the account management, while dedicated company staff will cover media relations, technical writing, editing and other initiatives.

“We are very excited to be working with Lowell Manufacturing,” Robert Clyne commented. “Their vast product line and six-and-a-half decades of history speak for themselves, and their principals are focused on the development of market-driven products to serve the AV industry. They are the type of client with whom we are proud to do business, and an excellent addition to our current client roster.”

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THE RECORDING ACADEMY® PRODUCERS & ENGINEERS WING® ANNOUNCES PARTNERSHIP WITH IRON MOUNTAIN

Iron Mountain’s Entertainment Services Will Provide Expertise on Issues Related to Preserving Music and Protecting Musical Intellectual Property for the Recording Industry

SANTA MONICA, CA, November 15, 2011 — The Recording Academy® Producers & Engineers Wing® has entered into a partnership with Iron Mountain Incorporated (NYSE: IRM) Entertainment Services, it was recently announced. As an official P&E Wing partner, Iron Mountain will provide title sponsorship of regional Recording Academy Chapter professional development events and will serve as a sustaining member of the P&E Wing Manufacturer’s Council, a diverse array of audio-related companies that function as a creative think-tank to address industry issues, including technical best practices, new technology development, preservation of recording assets and creative rights.
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VOX Amplification Presents “VOX Tone Test” Events

— Free VOX limited-edition T-shirt for testing VOX amps at weekend events —

MELVILLE, NY, November 14, 2011 — VOX Amplification is holding a series of “VOX Tone Test” events at participating dealers in November. Customers who come to an event and try a VOX amp will receive a free VOX limited-edition T-shirt – while supplies last! No purchase is required.
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Audio-Technica Provides Microphone Solutions for 2011 CMA Awards

— Leading music mixers and award-winning performers again pick A-T for sound quality and reliability —

Audio-Technica, a leading innovator in transducer technology for over 45 years, is celebrating its 18th year of supporting the Country Music Association (CMA) Awards by providing an extensive selection of vocal and instrument microphones for its annual awards show. The 45th Annual CMA Awards aired live in 5.1-channel surround sound Wednesday, November 9, on the ABC Television Network from the Bridgestone Arena in Nashville, and featured over 200 Audio-Technica microphones, including an impressive array of hard-wired mics and Artist Elite® 5000 Series UHF Wireless Systems. Audio-Technica microphones were chosen for their ability to provide clear and consistent audio quality for this star-studded live broadcast, for performers ranging from some of country music’s biggest stars to pop and rock acts on show-stopping collaborations.
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Guitar Center, The Nation’s Largest Instrument Retailer, Opens Its 222nd Store with New Location In the Houston Area

— Company opens its eighth store in 2011 with special savings and events —

— Guitar Center Sugar Land features on-site lessons and guitar repair services —

On October 27, 2011, Guitar Center opened its newest retail location, at 12790 Fountain Lake Circle, Stafford, Texas (near the city of Sugar Land), in the Houston metro area. The store’s opening delivered vast product selection, along with the unparalleled knowledge and experience of its dedicated staff. Guitar Center Sugar Land also features Guitar Center Studios, an embedded lesson and rehearsal facility. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians.
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Audio-Technica Offers 3000 Series Wireless Holiday Bundles

— A-T brings special savings for the holidays on their go-to wireless system —

Audio-Technica, a leading innovator in transducer technology for over 45 years, announces special holiday savings for its 3000 Series wireless systems. These bundles feature a 3000 Series system paired with one of two low-profile A-T Omnidirectional Condenser Headworn Microphones. The Holiday Bundle features A-T’s popular PRO 92cW Omnidirectional Condenser Headworn Microphone, and the Ultimate Holiday Bundle features A-T’s renowned BP892cW MicroSet® Subminiature Omnidirectional Condenser Headworn Microphone. In addition to a condenser headworn microphone, each bundle also includes the 3000 Series receiver and UniPak® transmitter, along with a bonus sleek carrying case and the AT831cW Cardioid Condenser Lavalier Microphone. All of these bundles will be available through December 31, 2011, from authorized Audio-Technica dealers in the U.S. With these bundles, A-T offers users everything they need to get their show on the road for the holiday season.
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EAW® Loudspeakers Chosen for Diesel Hall Venues in Tirana, Albania

Prosound Shpk, EAW®’s Albanian distributor, celebrates the life of Moray McMillin, who was instrumental in helping make this installation a reality

Loudspeakers from EAW®, a world leader in audio system technology for over 30 years, have been chosen for three venues that together make up the new 13,000-square-foot Diesel Hall complex in Tirana, Albania. Prosound Shpk, EAW’s Albanian distributor, was approached to recommend sound system solutions for the facility’s Botanik restaurant, Champagne Bar and Lounge Bar. As a result of the EAW products’ ability to deliver high-quality audio at a reasonable price point, Diesel Hall owner Ermal Gashi decided to go with Prosound’s recommendations, which included EAW loudspeakers and subwoofers from their SMS and VR series, among others. The system was designed by Jeff Pratt.
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Korg Offers $500.00 Rebate on Popular SV-1 Stage Piano

— Mail-in rebate available for both 73-key and 88-key SV-1 models —

Korg USA is offering a $500.00 mail-in rebate on both the 73-key and 88-key models of their SV-1 (Stage Vintage) Piano. The mail-in rebate period runs from November 1, 2011, through January 15, 2012, and applies to new Korg SV-1s purchased by US residents from an authorized Korg dealer in the USA. Full details and a downloadable rebate coupon can be found at www.korg.com/promo.

With piano as its primary focus, the SV-1 is available with either 73 or 88 piano-style keys, using Korg’s top-of-the-line RH3 Graded Hammer Action. The SV-1 also features the sound of a Japanese grand piano in addition to the traditional grand piano of German manufacture. Beyond piano, the SV-1 contains highly authentic electric pianos sounds; transistor, tube, and tonewheel organ sounds; plus a variety of equally authentic vintage keyboard sounds that remain popular in today’s music. In total, the SV-1 contains 36 sounds, with additional Sound Packs available for download at www.korg.com/sv1.

In addition, the SV-1 features five powerful onboard effects sections to provide the same authentic vintage feel as the sounds themselves. Chief among these is the amplifier modeling section, which employs a vacuum tube to recreate both the amplifiers and speaker cabinets used in conjunction with the original instruments. The SV-1 carries the Stage Vintage theme in its look and feel, as well as its sound. The front panel features only single-function knobs, a power switch, and eight car radio-style “Favorites” buttons.
Focused on creating a realistic piano performance in a live environment, the SV-1 features stereo balanced XLR outputs for direct connection to a sound system, traditional quarter-inch outputs for a stage amplifier, and connections for a damper pedal, an assignable pedal (commonly used for expression or wah), and an assignable footswitch (commonly used to control rotary speaker simulation speed). An optional matching stand and rolling soft case are available.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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