A virtual press conference from Sound & Video Contractor

Archive by Brad Gibson

Guitar Center Professional Helps Pyramind with Both Sides of Their Unique Business Model

— Pyramind produces professional commercial audio for clients and also offers professional music production training, and GC Pro has been able to provide technology support for both sides of Pyramind’s services —

Pyramind occupies a special space in professional audio: As a commercial audio production and post production facility, it excels as a leading supplier of audio for the video game industry. As such, they are noted for their work with major studios such as Sega, 2K Games, LucasArts, Sony PlayStation and others, producing the scores, voice over and sound design for blockbuster games like Halo: Combat Evolved Anniversary, Kinect Disneyland Adventures, Infamous 2, Iron Man 2, Bioshock 2, the God of War trilogy and dozens more. Pyramind is also a leader in the growing field of pro audio education. Award-winning educators including YouTube Guru David Earl (sfLogicNinja), CSI composer and sound designer Brian Trifon (Trifonic), and G.A.N.G award-winning engineer Steve Heithecker teach Pyramind’s signature “Core” program (devised by Chief Academic Officer Matt Donner), emphasizing the three key disciplines for individual success in any creative field: creativity, technology, and business acumen. Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has been a vendor partner with Pyramind for over a decade, providing equipment, expertise and services that address Pyramind’s needs in all of their ventures. These include the sales of products such as Genelec Active Monitors, Avid ProTools systems, mic pre’s from Focusrite and Avalon and high-end microphones from over a dozen manufacturers, as well as being an educational partner, providing discounts for Pyramind students and staff and offering advice for students on an array of pro audio topics.

“We’ve been working with [GC Pro Account Manager] Vince Bedford for ten-plus years now, and the service has just been great,” exclaims CEO Greg Gordon. “We’ve had a longstanding relationship with Vince and GC Pro, and they have helped us across the board, from the biggest consoles to the smallest items. We really appreciate how responsive they’ve been in terms of helping out students, not only with educational discounts on equipment but also with advice and input on so many subjects. They treat everyone like a professional, and that means a lot to our students.”

Bedford says the feeling is mutual: “Pyramind is one of the finest music production schools in the country – every teacher there is an author or is a professional producer/engineer working in the field. We’re glad that a school of that caliber feels good enough about GC Pro to send all of their students to us. We are able to provide students with the right tools essential for their education, as well as high-quality information that reinforces their training at Pyramind. We’ve enjoyed supporting them in the past and look forward to continuing to do so in the future.”

Matt Donner, Pyramind’s Chief Academic Officer, says that GC Pro has been a long-time supplier to both of the company’s business lines. “On the training side, we recommend specific computers, keyboards and software – including Pro Tools, Reason, Live and Logic- and our students get great advice along with competitive pricing on all of that from GC Pro,” he says. “On the studio side, GC Pro has provided us with just about everything, including several last-minute needs that GC Pro solved immediately for a vocal session for the Halo soundtrack. Our relationship with them is very strong because they have what we need and they’re there when we need them. Most importantly for the students, they get solid advice, great pricing and solid customer service. In one purchase with GC Pro, they transition from being a hobbyist to becoming a professional. It’s worth its weight in gold.”

For more information, please visit www.gcpro.com.

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Waves Audio Announces Partnership with Nuvoton

— Waves Audio tools will be available on Nuvoton hardware —

The Consumer Electronics Division of Waves, the industry leader in professional audio digital signal processing technologies and recipient of a 2011 Technical GRAMMY® award, announces an ongoing partnership with Nuvoton Technology, a premier developer of consumer electronics and computer ICs. This partnership will enable customers to get acclaimed Waves audio enhancement algorithms on silicon, for a variety of applications including TVs, soundbars, speaker systems, and much more, all at competitive prices with full support worldwide. more

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Guitar Center Professional and 101 Event Productions Handle the Systems Upgrade for the Newly Renovated Valparaiso Memorial Opera House

— New systems and technology provided by GC Pro and designed/specified/installed by GC Pro Affiliate Program member 101 Event Productions will help make the landmark theater building more competitive as an entertainment venue, attracting music, theater and other artists —

WESTLAKE VILLAGE, CA, January 11, 2012 — The renovators of the landmark Memorial Opera House in Valparaiso, Indiana, made sure to preserve the integrity of the historic architectural design details during the recently completed restoration. Inside, however, the 364-seat theater has cutting-edge technology, provided by Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. This upgrade will allow the theater to attract music, theater and other artists that will culturally enrich the entire region. The new systems were designed, specified and installed by 101 Event Productions of Dyer, Indiana, one of the approved vendors in GC Pro’s acclaimed Affiliates Program, which allows GC Pro to offer complete turnkey service nationally, including technology and product advice, design services and installation/integration. more

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Xantech 2012 CES Press Kit

The Xantech 2012 CES Press Kit is now available online. Please use the link below to access press releases and high-resolution photo files:

http://www.clynemedia.com/Xantech/CEDIA_9_11/index.html

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Wharfedale 2012 CES Press Kit

The Wharfedale 2012 CES Press Kit is now available online. Please use the link below to access press releases and high-resolution photo files:

http://www.clynemedia.com/wharfedale/CES_2012/index.html

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Waves Introduces MaxxAudio4 Sound Enhancement Technology at CES 2012

— Next-generation audio enhancement technology enhances the sound of laptops, tablets and smartphones for music, movies, games and streaming video —

At CES 2012, the Consumer Electronics Division of Waves (Hilton 1430), the industry leader in professional audio digital signal processing technologies and recipient of a 2011 Technical GRAMMY® award, is announcing the introduction of its MaxxAudio4 sound-enhancement technology. MaxxAudio4 incorporates a host of proprietary signal-processing technologies to deliver richer, more immersive sound from laptops, portable devices and smartphones, with better definition, deeper bass and a more enveloping soundfield. more

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Guitar Center Professional Provides AV Solutions for the Perry Hall Family Worship Center’s New Home

The Perry Hall Family Worship Center has finally found a home of its own. After years of saving up contributions as they worshiped from the basement of Pastor Dominic Correlli, Sr., they were able in 2010 to begin construction on their new facility in the suburban Baltimore area. And thanks to the ability of their technology partner in the project, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, the Perry Hall Family Worship Center was able to realize all of their audio, video and lighting hopes on budget and on schedule.

The church’s new sound system consists of eight QSC WL2082-i dual ILA speaker cabinets and a pair of QSC WL118-sw subwoofers, controlled through a QSC SC28 2X8 System Controller. Other key pieces of equipment include QSC PLX3602 and PLX3102 power amplifiers, an Aviom A-16 input module, lighting systems from American DJ including PAR 64 fixtures and Elation DMX 4-channel dimmer rack, BenQ DLP projector and DaLite 108 X 144-inch projection screen. All of the systems were designed and sourced by GC Pro, and the installation and systems integration was accomplished by KoKo Brothers, one of the certified members in GC Pro’s highly successful national Affiliates program.

The Perry Hall Family Worship Center celebrated its tenth anniversary as a congregation in 2011. The church is a part of the Dove Christian Fellowship International network, which has over 80 churches internationally. Mitchell Shaivitz, the GC Pro Account Manager who serves the Mid-Atlantic region’s professional audio and video needs from GC Pro’s Baltimore location, says the project needed GC Pro’s expertise and guidance. “The design called for a very high ceiling, so we’d need a PA system that had good throw characteristics as well as good dispersion, and that could provide that kind of performance at a reasonable cost,” he says. “The QSC ILA system was a great choice for that. And the church leaders said that they wanted the church to be able to keep up with its growth, so we made sure to design in the ability to expand the systems as needed, such as the choice of the Aviom A16 input module, which we can add additional I/Os to as necessary in the future. The entire design was intended to meet the church’s budget while giving them the best possible technology for their money and the ability to let the systems also meet any future requirements as they grew.”

John Correlli, Pastor Dominic Correlli’s son and the church’s Director of Multimedia, says that the experience of working with GC Pro was exceptional. “We gave them a budget and they worked closely with us,” Correlli recalls, noting that when the original proposal called for several lighting fixtures that would push the costs over budget, GC Pro was able to find substitute products that lowered the costs substantially yet offered similar performance. “They were able to save us as much as $17,000 just in lighting,” he estimates. Correlli is equally impressed with the performance of GC Pro’s Affiliate Program partner. “They often worked in the evenings, after the construction crews had finished, and one particular night, because it was the last time they would have access to the lift, they worked straight through from 8 p.m. to 5 a.m.,” he remembers. “Everyone we worked with at GC Pro showed that kind of dedication to us as customers. I’d recommend them to everyone. And in fact, I already have.”

For more information, please visit www.gcpro.com.

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Audio-Technica Offers Limited Edition AT4050URUSHI Multi-Pattern Condenser Microphone

— Special version of Audio-Technica’s coveted AT4050 marks Audio-Technica’s 50th Anniversary and features a stunning traditional Japanese urushi lacquer finish —

Throughout 2012, Audio-Technica, a leading innovator in transducer technology, is celebrating its 50th anniversary, and the company is introducing special limited edition products to help commemorate the occasion. Of particular interest is the AT4050URUSHI, a visually striking version of Audio-Technica’s acclaimed AT4050 Multi-pattern Condenser Microphone. The AT4050URUSHI sports a stunning traditional urushi lacquer finish with hand-painted Japanese maple leaves, as well as an etched-on serial number. The microphone also comes with a beautifully crafted wooden carrying case. With its highly collectable design and renowned AT4050 functionality, the new AT4050URUSHI is an inspired commemorative piece, a wonderful example of Audio-Technica’s meticulous engineering and artful design during the past 50 years.

With three switchable polar patterns, the large-diaphragm Audio-Technica AT4050URUSHI and its standard AT4050 counterpart exhibit a remarkable combination of qualities: high-SPL capability with transparent and airy uppers/mids complemented by rich low-end qualities. The microphone’s dual large diaphragms are gold-vaporized and aged for consistent, outstanding performance. A precision-machined, nickel-plated brass acoustic element baffle provides rock-solid element stability and exceptional sensitivity. The AT4050 is ideal for studio use and live sound productions with vocals, piano, strings, drum overheads, guitar amps and more.

The AT4050URUSHI limited-edition Multi-pattern Condenser Microphone is now available with a U.S. MSRP of $2,495.00.

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Audio-Technica Introduces Limited Edition Products Celebrating Its 50th Anniversary

— Landmark occasion commemorated with special limited-edition anniversary products that pay tribute to “50 Years of Passionate Listening” —

Audio-Technica, a leading innovator in transducer technology currently celebrating “50 Years of Passionate Listening,” is introducing a number of limited edition products, all featuring a distinct Audio-Technica 50th Anniversary design and color scheme. The products include ATH-M50s/LE Professional Studio Monitor Headphones, ATM25/LE Hypercardioid Dynamic Instrument Microphone, AE4100/LE Cardioid Dynamic Handheld Microphone, AE5400/LE Cardioid Condenser Handheld Microphone, AE6100/LE Hypercardioid Dynamic Handheld Microphone, AT4050/LE Multi-pattern Condenser Microphone and AT4050URUSHI Multi-pattern Condenser Microphone. Representing just some of Audio-Technica’s offerings in their product line, these products are limited-edition versions of A-T’s ATH-M50s, AE4100, AE5400, AE6100, AT4050 and the legacy product ATM25.

The LE/Anniversary limited editions, feature A-T’s classic silver-colored metallic finish with blue accents, and the AT4050URUSHI sports a stunning traditional urushi lacquer finish with hand-painted Japanese maple leaves. The AE4100/LE, AE5400/LE, AE6100/LE, AT4050/LE, AT4050URUSHI and ATM25/LE all feature a unique anniversary serial number etched on the surface of each model. The AE5400/LE, AT4050/LE and AT4050URUSHI come with a specially designed, beautifully hand-crafted wooden carrying case.

Of special note is the ATM25/LE, a re-emergence of the classic ATM25 Hypercardioid Dynamic Instrument Microphone. Based on direct input from end-users and dealers, Audio-Technica chose its 50th anniversary to bring back a special edition of the classic ATM25. The new ATM25/LE is ideal for kick drum, toms and other highly dynamic instruments; handles very high SPL at close range; provides big, warm low-frequency response with excellent presence; offers very full sound on close-up vocals and dialogue; and features a multi-level grille and rugged construction.
The Audio-Technica Anniversary Models are now available with U.S. MRSP’s as follows:
ATH-M50s/LE $209.00
AE4100/LE $329.00
AE5400/LE $629.00
AE6100/LE $329.00
AT4050/LE $995.00
AT4050URUSHI $2,495.00
ATM25/LE $489.00

For more information, please visit www.audio-technica.com.

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Audio-Technica Marks “50 Years of Passionate Listening”

— A historical look back – with a view toward the future – at one of the leading innovators in transducer technology —

Audio-Technica, a leading innovator in transducer technology, is marking “50 Years of Passionate Listening” with its yearlong 50th Anniversary Celebration in 2012, including several limited edition commemorative products, special events and promotions for customers. From its early beginnings as a manufacturer of phonograph cartridges, Audio-Technica has expanded over the years to become a leading innovator in the design of microphones, wireless microphone systems, headphones, turntables, phono cartridges and more. A-T continues to advance the art and technology of electro-acoustic design with the manufacture of products for the professional recording, M.I., live sound, broadcast, fixed installation and consumer audio markets. On this historic occasion, Audio-Technica is taking the opportunity to look back, with a view toward the future.

Audio-Technica was founded in 1962 by Hideo Matsushita, who introduced the company’s first phono cartridge that year. A-T soon gained a reputation for producing a range of high-quality, award-winning phono cartridges for some of Japan’s leading electronics companies, and expanded its facilities in 1963 and again in 1965 to its current address in Naruse, Machida, Tokyo. In 1969, Audio-Technica began distributing an expanded range of products internationally, and in 1972, Audio-Technica U.S., Inc. was established in Akron, Ohio, moving to its current location in Stow, Ohio, in 1980.

In the 1970s and 1980s, Audio-Technica broadened its lineup to include products such as its groundbreaking VM Series dual-magnet phono cartridges; its ATH Series high-fidelity headphones; its first professional microphones, the 800 Series; and other innovations. Of particular note was the launch of A-T’s compact UniPoint microphones, which changed the landscape of business presentations and other installed communications with their sleek profiles and high-fidelity audio. Audio-Technica also established divisions in Europe and Asia during this period.

In the 1990s, Audio-Technica continued to refine and diversify its product range, and its wireless microphone systems, microphones and consumer and professional headphones became industry standards for their exceptional performance, reliability and value. A-T introduced the renowned 40 Series microphones, making the pristine sound of studio microphones affordable for the first time ever. Today, the 40 Series represents a benchmark in studio microphones for leading producers and engineers, as well as high-profile artists in all genres of music, both in the studio and onstage. Additionally, in 1993, Hideo Matsushita took the position of Chairman, and Kazuo Matsushita became President of Audio-Technica Corporation, a position he still holds today.

Since the dawning of the new millennium, Audio-Technica has continued to introduce breakthrough products and systems. In 2008, the company’s noise-canceling in-ear and over-ear headphones set new standards in environmental noise reduction and sound quality. A-T also revolutionized the audio industry with the introduction of its digital SpectraPulse® ultra wideband wireless microphone system. The SpectraPulse products are part of A-T’s Engineered Sound® line of contractor-exclusive offerings, another successful area of focus for the company. Other popular A-T products include the Artist Elite series of performance microphones, its 2000 and 3000 Series Wireless Systems, and its Artist Elite Wireless Systems, the 4000 and 5000 Series.

Today, Audio-Technica is the first choice for a variety of major artists including Kenny Chesney, Gwen Stefani, Jason Aldean, Justin Timberlake, Metallica, Linkin Park, Evanescence, Newsboys, Selena Gomez and many more. Audio-Technica products are used worldwide in numerous consumer and professional applications including live concert tours, broadcast and recording studios, corporate, government and house-of-worship venues, and in high-profile events such as the presidential debates, the GRAMMY® Awards, CMA Awards and the Summer and Winter Games, to name a few.

“We are extremely proud to mark Audio-Technica’s 50th anniversary,” said Phil Cajka, Audio-Technica U.S. President and CEO. “Throughout our history, A-T’s growth has been fueled by our customer-focused philosophy. The bottom line is, we are committed to being in tune with our customers and providing them with innovative, compelling products and outstanding customer service. At Audio-Technica, ‘always listening’ is much more than just a slogan. It’s how we do business.”

For more information, please visit www.audio-technica.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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