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The Recording Academy® Producers & Engineers Wing® Star-Studded GRAMMY® Week Event Salutes Music Producer, Executive and Entrepreneur Jimmy Iovine

An Advocate for Artistic and Sonic Integrity Is Feted by the Music Production Community

Audio Industry Leaders Support Fifth Annual GRAMMY® Week Celebration at The Village Studios in West Los Angeles

SANTA MONICA, Calif. (February 14, 2012) — In what has become a much-anticipated evening that kicks off music’s biggest week ahead of the annual GRAMMY Awards®, Wednesday, February 8, 2012, saw the fifth annual GRAMMY® Week event held by The Recording Academy®’s Producers & Engineers Wing®. The event, which took place at The Village Studios in West Los Angeles, brings to center stage the irreplaceable contributions made by the recording engineers and record producers whose technical expertise and brilliance warrant GRAMMY Awards of their own. Created specifically to honor individuals who, in the words of Recording Academy President Neil Portnow, have “championed creative freedom” throughout their career, the event has previously honored T-Bone Burnett, Island Records’ Chris Blackwell, and five individuals associated with Atlantic Records: Tom Dowd, Ahmet and Nesuhi Ertegun, Arif Mardin and Jerry Wexler. This year’s Producers & Engineers Wing event, which preceded the 54th Annual GRAMMY Awards on Sunday, Feb. 12, 2012, airing live on the CBS Television Network, singled out music producer and entrepreneur Jimmy Iovine, engineer and producer for artists including Bruce Springsteen, Patti Smith, U2, the Pretenders, Dire Straits, Stevie Nicks, Tom Petty & the Heartbreakers and many more. Portnow presented The Recording Academy President’s Merit Award to Iovine in front of a star-studded audience that included such individuals as Alex da Kid, Mary J. Blige, Colbie Caillat, Diddy, Simon Fuller, Brian Grazer, Dave Koz, Nigel Lithgow, Stevie Nicks, Robbie Robertson, and will.i.am and Taboo from the Black Eyed Peas.

After musical performances by singer/songwriter and “I Love The Way You Lie” co-writer Skylar Grey and singer/songwriter Lana Del Rey, Iovine arrived onstage to receive The Recording Academy President’s Merit Award from Portnow. By that time, the crowd was charged, applauding Iovine both for his contributions to record making and for his entrepreneurship. Iovine founded Interscope Records, one of the most successful labels in the world, and more recently he established Beats Electronics, his consumer headphone venture with colleague Dr. Dre, one of many GRAMMY Award winners in the audience that night.

Iovine singled out many people to honor with a personal note of thanks, including Stevie Nicks (whom he praised for her unique vocal style), Elliot Scheiner – the first producer Iovine ever worked with and whom he credits for giving him the studio bug (“He wore boots and a leather jacket with a matching leather bag, and at the end of the night he went home with a beautiful woman and I said, ‘That’s what I want!” Iovine recalled to the delight of the crowd) – as well as engineer Roy Cicala, label head and producer Doug Morris, the late studio owner Eddie Germano and artists such as Mary J. Blige and Tom Petty. Even as he celebrated his current role as chairman of Interscope Geffen A&M Records, a unit of Universal Music Group, and his 20 years as a label head, Iovine credited others for guiding him and for teaching him to give that back throughout his career. He noted, “People were constantly giving me opportunities I wasn’t really ready for,” but that prompted him to rise to meet those challenges and do the same for several generations of artists, producers and engineers over more than four decades.

Iovine also praised the pro audio manufacturing community for its contributions, and indeed The Village was filled with technology demonstrations from sponsors West L.A. Music and Westlake Professional Sales, as well as co-sponsors including Harman International brands AKG Acoustics, JBL, and Lexicon; Iron Mountain; Avid; Musician’s Institute; Music Marketing; Shure Incorporated; Beats Electronics; Ultimate Ears; Focusrite Novation; Prism Media Products; Apogee Electronics Corporation; Full Sail University; Guitar Center Professional (GC Pro); Lurssen Mastering; Sennheiser Electronic Corporation; SoundExchange. Eco-friendly cocktails were provided by VeeV.
Looking over the crowd of audio professionals gathered at The Village that evening, Maureen Droney, Senior Executive Director of the P&E Wing, observed, “Each year, we take a night to honor the people who work behind the scenes to make great-sounding recordings. You are the glue, the foundation that holds the music business together. Day after day, you are the problem solvers, and the creatives who help others to shine. This is your night to shine. It has been challenging in recent times to keep commercial studios in operation and to maintain a focus on the importance of creating music that sonically reflects the artist’s intention. Thanks to the dedication and outspokenness of Jimmy Iovine and others like him, that trend is starting to change. The public is beginning to realize that the sound of the music they are listening to is not as good as it can be and they are starting to demand better. Producers and engineers deserve recognition for being in the forefront of the quest for better sound.”

Photo File 1: Jam_Portnow_Iovine_Droney.JPG
Photo Caption 1: Shown L-R: Producer Jimmy Jam; President/CEO of The Recording Academy®, Neil Portnow; honoree Jimmy Iovine; and Producers & Engineers Wing® Senior Executive Director Maureen Droney, at the P&E Wing Event at The Village Recording Studios on February 8, 2012, in Los Angeles, California. Photo courtesy of The Recording Academy/WireImage.com/Michael Kovac. Photographed by Michael Kovac. © 2012.

Photo File 2: Portnow_Iovine.JPG
Photo Caption 2: Shown L-R: President/CEO of The Recording Academy® Neil Portnow and honoree Jimmy Iovine, posing onstage during The 54th Annual GRAMMY® Awards P&E Wing Event at The Village Recording Studios on February 8, 2012, in Los Angeles, California. Photo courtesy of The Recording Academy/WireImage.com/Lester Cohen. Photographed by Lester Cohen. © 2012.

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GRAMMY® Awards Show Uses Audio-Technica Microphones for 15th Straight Year

— Audio-Technica provided over 250 mics for the live broadcast of the GRAMMY® Awards, as A-T maintains its definitive presence at high-profile awards shows—

STOW, OH, February 13, 2012 — For the 15th year in a row, Audio-Technica microphones appeared on GRAMMY® Awards Show, known throughout the industry as Music’s Biggest Night®. This year, the 54th Annual GRAMMYs, held February 12, 2012, at the Staples Center in Los Angeles, featured a wide selection of artists from various genres of music. For the live show and broadcast, Audio-Technica supplied over 250 of its acclaimed microphones, including an impressive array of hard-wired mics and Artist Elite® 5000 Series UHF Wireless Systems.

The GRAMMY Awards ceremony itself has garnered widespread notice throughout the years as it continually raises the standard for broadcast entertainment. The EMMY®-winning production was the first major awards show to venture into HDTV and 5.1 surround sound, and it was outfitted with the most advanced tools to ensure the highest fidelity for the evening’s performances. Audio professionals continually select Audio-Technica microphones to achieve exceptional quality amidst the ever-increasing sonic demands of the show’s musical portions. The team working on this year’s GRAMMYs featured many top-tier contributors who returned to ensure the success of this landmark event.

The sound system was provided by ATK AudioTek with FOH (front-of-house) Engineers Ron Reaves and Mikael Stewart, with the house audio supervised by Leslie Ann Jones, a prominent member of the Producers & Engineers Wing® of The Recording Academy®. New Jersey/California-based remote facilities company M3 (Music Mix Mobile) were onsite with their Eclipse and Horizon trucks to create the music mix, facilitated by Broadcast Music Mixers John Harris and Eric Schilling, while Tom Holmes was responsible for the overall broadcast mix. The broadcast audio was supervised by Phil Ramone and Hank Neuberger, also leading members of The Recording Academy® Producers and Engineers Wing®. Michael Abbott returned as Audio Coordinator, and M3’s Joel Singer served as Engineer-in-Charge for the Eclipse broadcast mix truck, while M3’s Mark Linett served as Engineer-in-Charge in the offline Horizon remix truck.

For the home audience, CBS once again delivered the most advanced form of HDTV, with 1,080 lines of picture resolution and 5.1-channel surround sound. To meet the sonic demands of this format, the audio engineers and music mixers employed a wide range of Audio-Technica microphones for the GRAMMY Awards.

Artists who performed throughout the evening using Audio-Technica’s Artist Elite 5000 Series UHF Wireless System included Audio-Technica endorser Jason Aldean and The Beach Boys. Aldean performed using wireless AEW-T6100 Hypercardioid Dynamic Handheld Transmitters for his lead vocals, and The Beach Boys used a combination of AEW-T5400 Cardioid Condenser Microphone/Transmitters and AEW-T6100 units for their vocals.

The backline mic complement of A-T wired microphones included additional AE5400s for backing vocals, horns and rotary speaker cabinets (high and low); ATM350 Cardioid Condenser Clip-On Microphone for strings; AE5100 Cardioid Condenser Instrument Microphone for hi hat and ride; AT4050 Multi-Pattern Condenser Microphone for overheads; and AT4081 Phantom-powered Bidirectional Ribbon Microphones and additional AT4050’s for guitar cabinets.

For more information, please visit www.audio-technica.com.

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Guitar Center Professional Helps Outfit the Islamic Center of Hernando County, Florida, with New Sound System and Acoustical Treatment

— Bose Panaray® MA12EX system and supporting technologies, as well as an acoustical treatment that cut the reverb time in the mosque in half and restored speech intelligibility during worship, show how GC Pro is the single best resource for any HOW AV need —

— Project was completed through GC Pro’s Affiliate program, with the help of program member Christian Sound Installations of Valrico, Florida —

WESTLAKE VILLAGE, CA, February 8, 2012 — Like many houses of worship, the Islamic Center of Hernando County, in Spring Hill, Florida, had some specific audio issues: the main hall of the mosque had a reverb time measured at six seconds, enough to reduce speech intelligibility to near zero, and a second prayer room reserved for women had no separate sound system at all and had to rely solely on reflected sound from the men’s prayer hall for prayer leadership. A visit to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, solved all of the space’s audio problems, thanks to GC Pro’s breadth of technology solutions and the depth of its Affiliate program, which lets GC Pro find exactly the right fit for system installation.

Last August, Christian Sound Installations of Valrico, Florida, one of the certified Affiliates in the highly successful national GC Pro Affiliate Program, installed a Bose Panaray® MA12EX full-range modular line array with four speakers in the men’s prayer hall, controlled via a Bose Control Space ESP-88 processor and powered by a Crown XTi 4002 amplifier. In addition, the women’s prayer hall now has its own sound system consisting of Bose FreeSpace® DS 100SE loudspeakers powered by a Crown XTi 1002 amplifier. A TASCAM CD-200i CD player with integrated Apple iPod® dock serves as the music source for both systems. When praying, the Imam’s lavaliere microphone was often muffled when his head bowed to the floor; a Countryman E6 wireless headset supplied by GC Pro solved that issue. And the main hall’s reverberation problem was eliminated with the application of acoustical absorption materials to the walls, cutting the six-second reverb time down to three seconds.

Mick Hall, Account Manager at the Tampa Bay-area GC Pro location, says that what they were able to accomplish cost-effectively at the Islamic Center of Hernando County is an example of how keenly GC Pro can help houses of worship solve their AV concerns. The solutions for any AV problem are within GC Pro’s extensive inventory, and ways to implement those solutions are at the ready through the Affiliates program, which allows customers to access the talents and skills of certified acoustical designers, acoustical architects, systems integration companies and other technical services organizations nationwide.

“We have all of the resources necessary to handle any situation, large or small, from renovation to ground up construction,” says Hall. “We have the product and systems solutions and we have the talent, in the form of people like Paul Garner, Owner of Christian Sound Installations, who can integrate those solutions in the best ways possible. That’s what GC Pro has to offer.”

Hall elaborated on how the system was put together: “Traditional mosques are very beautiful and also very live acoustic spaces,” he stated. “The client wanted a system that was small and unobtrusive to the room décor but powerful enough to be an effective upgrade of the existing ceiling speaker system. The main request of the sound system was that it be capable of substantially amplifying the sound in the space while still remaining open and natural enough to give the impression of no PA. It was also a requirement that the system be capable of extremely wide horizontal and controlled vertical dispersion to minimize reflections and artifacts caused by excessive spill on architectural details. Finally, the complete control for the system needed to be as compact and user friendly as possible. The system with Bose MA12EX Panaray speakers in the main room and DS100SE speakers in the anteroom along with the ESP-88 processor and CC-64 remote was an eloquent and high quality solution to solve all of the integration and performance criteria.”

For more information, please visit www.gcpro.com.

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Audio-Technica Presents “Get Your Own Mic”

Grunge is more than just a genre. As any singer knows, grunge (along with dirt, grime, and sludge) is what happens to a vocal microphone, especially when it’s shared among different performers. With their latest video, Audio-Technica humorously illustrates this phenomenon and urges singers to “Get Your Own Mic” – it should be a basic right for singers.

Please take a look at this clever, irreverent clip, and feel free to post to your website, share on facebook, add to newsletters, tweet or pass along to friends.

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Legendary Engineer/Producer Ken Scott Enveloped by the PhantomFocus™ System

— Engineer for The Beatles and producer/engineer for Jeff Beck, David Bowie and Supertramp has monitoring epiphany with Carl Tatz Design’s PhantomFocus™ System tuning protocol —

Nashville, TN: “For the longest time I would espouse the use of the 7-foot-tall, half-ton behemoths, known as Cadac speakers. I had doubts whether I would ever again hear the clarity and power from those speakers that I used to mix albums like Supertramp’s Crime of the Century or Stanley Clarke’s Journey to Love et al. Those doubts have finally been erased after hearing the near field PhantomFocus™ System (PFS) from Carl Tatz Design. At last, something new that compares to the best of the past,” comments engineer/producer Ken Scott about the new-generation PFS.

Engineer and prolific author Bobby Owsinski , who was also on hand and who is co-writing the soon-to-be-released book Abbey Road to Ziggy Stardust with Scott, explains, “This is high praise indeed. Ken is not impressed with ANY speaker system. He always uses the main soffit monitors in any room he works in and NEVER uses near fields. To have him so satisfied with the PFS is significant.”

“The PhantomFocus System is a new genre in monitoring where near fields become mains. In other words, you have the intimacy of your choice of near fields but the frequency response of mains – the best of both worlds,” says Carl Tatz, principal of Carl Tatz Design LLC and creator of the PhantomFocus System. “It was a real thrill for me to throw up the Beatles’ ‘Blackbird,’ which Ken had mixed and I had downloaded for the occasion, and be able to listen to it microscopically with him on the PhantomFocus System – hard to explain what that was like.”

Both Ken And Bobby had lots of questions about the system that longtime PFS user and iconic Nashville engineer Bob Bullock , who was also in attendance, was happy to answer. “Carl’s work is clearly beyond what anyone else has done or is doing. I’ve been spoiled for a long time, and I’m looking forward to upgrading to the latest PFS technology in my home mix room soon.”

Owsinski sums up his experience by admitting, “After hearing so much about the PFS from people whose ears I trust, I was eager to hear the system for myself. Sure enough, the PFS was so far beyond my expectations that it’s difficult to express. It has unparalleled pinpoint stereo imagery and a depth of field that has to be heard to be believed in both the near field and mid field PFSs. Finally, it’s now possible to really hear all those sonic layers that you take so much time building.”

In related news, Ken Scott has recently released EpiK DrumS EDU, a double DVD set of instructional videos and world-class drum samples from some of the world’s top rock and jazz drummers.

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The Recording Academy® Producers & Engineers Wing® Announces Sponsors for Fifth Annual GRAMMY® Week Event This Year Honoring Music Producer and Executive Jimmy Iovine

Audio Industry Leaders Support Fifth Annual GRAMMY® Week Celebration at The Village Studios in West Los Angeles

P&E Wing’s Annual Gathering Recognizes the Music Industry Production Community’s Achievements and Contributions

SANTA MONICA, Calif. (January 31, 2012) — The Producers & Engineers Wing® of The Recording Academy® will celebrate its fifth annual GRAMMY® Week event, this year honoring legendary music producer and entrepreneur Jimmy Iovine for his commitment to excellence and ongoing support for the art and craft of recorded music. The event will be held on Wednesday, Feb. 8, 2012, at The Village Studios in West Los Angeles, with Bono and Dr. Dre serving as honorary event co-chairs. GRAMMY Week culminates with the 54th Annual GRAMMY Awards® on Sunday, Feb. 12, 2012, airing live on the CBS Television Network, at 8 p.m. ET/PT. (www.grammy.com)

The event is being held with the support of leading companies within the Professional Audio and Musical Instrument market sectors. Presenting sponsors are The Village Studios, West L.A. Music and Westlake Professional Sales. Co-sponsors include such leading professional audio manufacturers/institutions and other corporate support as Harman International brands AKG Acoustics, JBL, and Lexicon; Iron Mountain; Avid; Musician’s Institute; Music Marketing; Shure Incorporated; Beats Electronics; Ultimate Ears; Focusrite Novation; Prism Media Products; Apogee Electronics Corporation; Full Sail University; Guitar Center Professional (GC Pro); Lurssen Mastering; Sennheiser Electronic Corporation; SoundExchange. Eco-friendly cocktails will be provided by VeeV. Additional sponsors will be announced soon.
“There is no way we could present an event of this magnitude without the support of our loyal sponsors.” states Maureen Droney, Senior Executive Director of the P&E Wing. “Our sponsors make this evening possible. This year’s honoree, Jimmy Iovine, has a career that spans the breadth of the music industry, from his roles as an engineer, producer, and co-founder of Interscope Records, to his current position as chairman of Interscope Geffen A&M Records and his founding of Beats Electronics with Dr. Dre. Throughout all of these endeavors he has continued to be an outspoken evangelist for high quality audio. He shares common goals with the P&E Wing in supporting the art and craft of recorded music, and we are thrilled to be honoring him at this year’s P&E Wing GRAMMY Week Celebration.”

Jimmy Iovine began his career in the ’70s as a recording engineer for artists including John Lennon and Bruce Springsteen. He then made the transition to producer, working on classic albums with artists including Dire Straits, Stevie Nicks, Tom Petty & The Heartbreakers, Patti Smith and U2. In 1990, Iovine co-founded Interscope Records with partner Ted Field. He is now chairman of Interscope Geffen A&M Records, a unit of Universal Music Group, and recently celebrated 20 years commitment as a label head to diverse and gifted artists including the Black Eyed Peas, Mary J. Blige, Dr. Dre, Eminem, Nelly Furtado, Lady Gaga, No Doubt and U2. Furthering his interest in and commitment to sound quality, in 2008 Iovine co-founded the high-performance headphone and sound transmission company Beats Electronics with GRAMMY-winning artist Dr. Dre, and he continues to passionately advocate for reversal of the degradation of sound quality in music that has resulted from the recording industry’s transition to digital distribution.

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Audio-Technica Kicks Off “50 Years of Passionate Listening” Anniversary Celebration with Special Gala Event at NAMM Show

STOW, OH, January 27, 2012 — Audio-Technica, a leading innovator in transducer technology, is this year marking “50 Years of Passionate Listening” with its yearlong 50th Anniversary Celebration. The anniversary year officially kicked off in the U.S. with a special gala event during the 2012 Winter NAMM Show in Anaheim, California. The party took place at Disney California Adventure Park on the evening of Thursday, January 19, 2012. A-T’s 700-plus special guests included musicians (including several Audio-Technica endorsers), recording arts professionals, dealers, distributors, customers and members of the press. Key personnel from Audio-Technica Japan (the parent company of A-T U.S. and the other A-T companies worldwide) were also in attendance, including Audio-Technica Corporation President Kazuo Matsushita.

The evening kicked off with a cocktail hour, followed by a Japanese Taiko drum performance and welcoming comments by Kazuo Matsushita. Audio-Technica U.S. President and CEO Philip Cajka then led a traditional sake barrel-breaking ceremony and toast. Sharing in the toast were onstage guests Ed Cherney (producer/engineer), Alan Parsons (artist/producer/engineer), and personnel from two of A-T’s first professional products dealers Skip Maggiora (Founder, Skip’s Music), and Jonathan and Susan Lipp (Owners, Full Compass Systems). The event then featured an all-star music revue produced by legendary GRAMMY® Award-winning engineer/producer Phil Ramone. The concert was hosted by emcee Dave Koz with the Gregg Field Big Band and featured guest performers Nikki Yanofsky, Mindi Abair, Siedah Garrett, Monica Mancini, Arturo Sandoval, Jim Brickman, BeBe Winans and Patti Austin. The night’s performances were a roaring success, with those in attendance applauding the show’s finale with a standing ovation while confetti filled the room to cap the celebration.

“This event is the kick-off of a year-long celebration of Audio-Technica’s ‘50 years of passionate listening,’ said Phil Cajka. “A-T’s ongoing commitment to the pursuit of worldwide audio excellence and innovation has changed the course of music history. We are so honored to be able to share this evening with A-T staff, artists, journalists and business associates – the extended A-T family, who has contributed so much to Audio-Technica’s success over the past 50 years.”

For more information, please visit www.audio-technica.com.

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EAW® Names Scott Pizzo North American Sales Manager, East

Pizzo Returns to the Company and Will Help EAW Focus on Sales and Continued Growth

Whitinsville, MA, USA, January 24, 2012 – EAW®, a world leader in audio system technology for over 30 years, announces the appointment of Scott Pizzo to the position of North American Sales Manager, Eastern Region. Pizzo was previously part of the EAW team from 2003 through 2008, serving as U.S. Sales Director among other positions. The announcement was made by Jeff Rocha, EAW President, and reflects EAW’s ongoing emphasis on strengthening its sales channels and enhancing its customer relations.

Rocha states, “Re-hiring Scott is a critical step in strategically growing our internal capabilities. He brings tremendous experience and strong connections to dealers and end users. Plus, he’s intimately familiar with the EAW product line, so he can hit the ground running. Having Scott here in the home office will help us keep the sales perspective front-and-center.”

In his new capacity, Pizzo will focus on sales in the eastern half of North America, allowing Kurt Metzler, EAW’s existing North American Sales Manager to focus on the West. As EAW has positioned each sales resource closer to the customers they serve so they can deliver faster, more direct service, Pizzo and Metzler will manage the total North American territory cooperatively.

“Our business is complex to the point that an installation might be specified in one territory, awarded to a contractor in another and installed in a third,” Rocha said. “It just makes sense for Scott and Kurt to collaborate in driving our North American growth in 2012 and beyond.”

Before rejoining EAW, Pizzo served as Eastern U.S. Regional Sales Manager at Renkus-Heinz from 2008 through 2011. Prior to joining EAW for the first time in 2003, he worked as Product Specialist / Technical Sales at Lexicon Professional. He graduated with a Bachelor of Music in music performance with an emphasis in recording and production technology from University of Lowell (now UMass Lowell). His experience spans both the studio world and event production, and in his free time, he does freelance event production for local-area organizations and businesses.

Pizzo states, “EAW is like home to me. I was an EAW owner before I was an employee, having purchased an FR253HR in 1996 or so. I am looking forward to reconnecting with customers and building EAW to the greatness it deserves, because EAW is the best. It’s good to be home.”

For more information, please visit www.eaw.com.

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Guitar Center, the Nation’s Largest Instrument Retailer, Opens Its 221st Store with New Location in Round Rock, Texas

— Company opens its seventh store in 2011 with special savings and events —

— Store features on-site lessons and guitar repair services —

On September 29, 2011, Guitar Center opened its newest retail location in Round Rock, Texas, located at 2200 South IH-35, Suite B4. The store’s opening delivered vast product selection, along with the unparalleled knowledge and experience of GC’s dedicated staff. Guitar Center Round Rock also features Guitar Center Studios, an embedded lesson and rehearsal facility, and is the only Austin-area Guitar Center with a Guitar Center Studios. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians.

GC Round Rock features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend with deals that included guitar and drum essentials.

Gene Joly, Guitar Center Executive VP of Stores, stated, “The Austin area is one of the key music centers in the country, and adding another store helps us to better serve the musicians and engineers in this burgeoning market. As with our other new stores opened in 2011, the Round Rock location reflects a number of new design and merchandising principles. For instance, GC Round Rock features Guitar Center Studios lessons/rehearsal spaces, GC Garage repairs facility and an open layout that yields a streamlined traffic flow and more room for customers to test drive products in a comfortable environment.”

Guitar Center’s plans for the Round Rock location go well beyond offering the biggest selection at the best prices. The store includes Guitar Center Studios, an in-house, state-of-the-art lesson and rehearsal facility, which will create unrivaled opportunities for Round Rock musicians of all ages and skill levels. Guitar Center Studios provides music lessons from beginner to advanced featuring certified instructors providing world-class curriculum, as well as one-on-one Pro Tools, Logic Pro and GarageBand courses. Rehearsal spaces are fully equipped with the latest backline gear, and musicians will have access to a digital recording of their rehearsal sessions. Guitar Center Studios is by all accounts the most modern and affordable lessons and rehearsals facility in the city.

The store also features GC Garage, offering on-site guitar repair services. Staffed with a certified repair technician, GC Garage can handle any repair from restring and basic instrument maintenance to headstock and structural repair.

Building on their ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center in Round Rock will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many aspects of the music industry first hand. Musicians interested in learning the many facets of home recording were invited to participate in a free workshop with Avid, the makers of popular recording software Pro Tools, held on Saturday, October 1, at 1 pm. They were also able to interact with and hear firsthand from accomplished drummer Jeff Friedl (A Perfect Circle / Ashes Divide / Puscifer / Devo) and respected heavy metal and Guitar Hero lead guitarist Marcus Henderson as they shared their experiences and insights during special Guitar Center Sessions events (Friedl on Friday, September 30, at 7 pm and Henderson on Sunday, October 2, at 5 pm). On grand opening night, hard rock band Lyman and Elvis impersonator Terry Buchwald both performed.

Round Rock shoppers are able to enjoy Guitar Center’s new multi-channel “endless aisle,” with multiple combinations of shopping options to conveniently choose from – not only the Round Rock inventory, but also the over $400 million in gear Guitar Center has to offer nationwide. Consumers can combine a myriad number of in-store, online and phone options to purchase music equipment from anywhere, allowing for a completely personalized and endlessly convenient shopping experience for every customer.

In addition to special programs at the store, each year Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Round Rock area residents will now be able to participate in these ongoing national events from their hometown:

• Your Next Record gives artists a chance to record with some of the top recording artists in the country, including legendary guitarist Slash, country superstar Keith Urban, and rock icon Travis Barker.

• Guitar Center On-Stage gives undiscovered bands the opportunity to compete against their peers for a chance to share a stage with their idols. The most recent On-Stage competition features Jane’s Addiction. For more information, please visit http://gc.guitarcenter.com/onstage/.

• Guitar Center’s Drum-Off and King of the Blues are national competitions that highlight local talent from across the country, giving them widespread exposure and the chance to win incredible prize packages.

Guitar Center Round Rock is open seven days a week. Store hours are 11 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday, 10 a.m. to 7 p.m. Saturday, and noon to 6 p.m. Sunday.

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GUITAR CENTER, THE NATION’S LARGEST INSTRUMENT RETAILER, OPENS NEW SUPERSTORE IN WILMINGTON, DELAWARE

— Company opens its fifth store in 2011 with special savings and events —

On June 16, 2011, Guitar Center opened its latest retail location in Wilmington, Delaware. The store’s opening delivers vast product selection to the region, along with the unparalleled knowledge and experience of its dedicated staff. To celebrate the opening, Guitar Center hosted a Grand Opening Weekend featuring exclusive savings, gear giveaways and free events tailored to local musicians. The opening of the Wilmington, Delaware store marks Guitar Center’s fifth store opening in 2011 and further underscores Guitar Center’s ongoing expansion nationwide.

Located at 5141 Brandywine Parkway, Wilmington, Delaware 19803 (a no sales tax zone), the retailer’s newest location features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to live sound, DJ, lighting and recording equipment. In addition to special Grand Opening Weekend programming, early shoppers also enjoyed exclusive savings throughout opening weekend, with deals that included guitar and drum essentials at up to 88% off list price.

The store also features GC Garage, offering on-site guitar repair services. Throughout opening weekend, musicians were able to test drive the Garage for free, with any guitar purchased at Guitar Center Wilmington Grand Opening night getting a free, 22-point personalized set-up.

Building on their ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center in Wilmington offers unique opportunities for musicians to craft their skills, maintain their instruments and experience many aspects of the music industry first-hand. Musicians interested in learning the many facets of home recording were invited to participate in a free workshop with Avid, the makers of popular recording software Pro Tools, on Saturday, June 18, at 1:00 p.m. They were also able to interact with and pick the brain of metal gods Derek Roddy and Marcus Henderson as they shared their experiences and insights during special Guitar Center Sessions events. Opening night also featured a performance from IKE.

In addition to special programs at the store, each year Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Wilmington area residents will now be able to participate in these ongoing national events from their hometown:

• Your Next Record gives artists a chance to record with some of the top recording artists in the country, including legendary guitarist Slash, country superstar Keith Urban, and rock icon Travis Barker.

• Guitar Center On-Stage gives undiscovered bands the opportunity to compete against their peers for a chance to share a stage with their idols. The most recent On-Stage competition features Jane’s Addiction, for more info go to http://gc.guitarcenter.com/onstage/.

• Guitar Center’s Drum-Off and King of the Blues are national competitions that highlight local talent from across the country, giving them widespread exposure and the chance to win incredible prize packages.

Guitar Center Wilmington is open seven days a week. Store hours are 11 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday, 10 a.m. to 7 p.m. Saturday, and noon to 6 p.m. Sunday.

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