A virtual press conference from Sound & Video Contractor

Archive by Brad Gibson

GUITAR CENTER, THE NATION’S LARGEST INSTRUMENT RETAILER, OPENS NEW SUPERSTORE IN STEVENSON RANCH, CALIFORNIA

— Stevenson Ranch’s Guitar Center Studios features on-site lessons and guitar repair services—

— Company opens its fourth store in 2011 with special savings and events —

On April 28, 2011, Guitar Center opened a new retail location at 24961 Pico Canyon Road in Stevenson Ranch, Calif., 91381. The Stevenson Ranch location marks the fourth Guitar Center store to open this year, and Guitar Center’s 218th store in operation. The store features well-equipped showrooms with the latest products for the musician, from guitars, amplifiers, percussion instruments and keyboards to pro-audio and recording equipment. The store’s opening brought unprecedented product selection and opportunities to musicians in the area, along with the unparalleled knowledge and experience of its dedicated staff. The Stevenson Ranch location also features Guitar Center Studios, the retailer’s cutting-edge embedded lesson facility. The retailer kicked off its Grand Opening Thursday night and celebrated its newest location throughout the weekend, with deals that included guitar and drum essentials at up to 89% off list price, and by offering free events such as a workshop with Avid (the makers of popular recording software Pro Tools), all tailored to local musicians.

Guitar Center’s plans for the Stevenson Ranch location go well beyond offering the biggest selection at the best prices. Furthering the retailer’s mission to support and foster local musical talent, the location features Guitar Center Studios, an in-house, state-of-the-art lessons facility, which will create unrivalled opportunities for musicians of all ages and skill levels. Guitar Center Studios will provide music lessons from beginner to advanced featuring certified instructors teaching world-class curriculum, and will be the most modern and affordable lessons facility in the area.

The store also features GC Garage, offering on-site guitar repair services. Throughout opening weekend, musicians were able to test drive the Garage for free, with any guitar purchased at Guitar Center Stevenson Ranch Grand Opening night getting a free, 22-point personalized set-up (strings and parts not included).

Building on their ongoing initiatives designed to educate and inspire artists nationwide, Guitar Center in Stevenson Ranch will offer unique opportunities for musicians to craft their skills, maintain their instruments and experience many aspects of the music industry first hand.

In addition to special programs at the store, each year Guitar Center offers nationwide programs designed to spearhead creativity and highlight the nation’s most promising undiscovered talent. Stevenson Ranch residents will now be able to participate in these ongoing national events from their hometown:

Your Next Record gives artists a chance to record with some of the top recording artists in the country, including legendary guitarist Slash, country superstar Keith Urban, and rock icon Travis Barker.
Guitar Center On-Stage gives undiscovered bands the opportunity to compete against their peers for a chance to share a stage with their idols.
Guitar Center’s Drum-Off and King of the Blues are national competitions that highlight local talent from across the country, giving them widespread exposure and the chance to win incredible prize packages.

Guitar Center Stevenson Ranch is open seven days a week. Store hours are 11 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday, 10 a.m. to 7 p.m. Saturday, and noon to 6 p.m. Sunday.

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Waves Announces Increased Popularity of SoundGrid® On DiGiCo SD7 and SD10 Consoles in the U.S.

— DiGiCo’s U.S. distributor, Group One Limited, reports that virtually all SD7 and SD10
consoles sold in the U.S. are equipped with Waves SoundGrid® —

KNOXVILLE, TN, January 23, 2012 — Waves Audio, the industry-leading developer of professional audio digital signal processing technologies and the recipient of a Technical GRAMMY® Award, is proud to be in an ongoing strategic alliance with DiGiCo, whose SD Series consoles – SD7 and SD10 – are virtually all shipping with Waves SoundGrid® in the U.S. In fact, DiGiCo’s U.S. distributor, Group One Limited, notes that almost all DiGiCo SD Series consoles are specified with Waves SoundGrid. The SoundGrid platform gives DiGiCo users access to Waves’ award-winning reverbs, equalizers, compressors, limiters, delays and more, directly from their consoles. In 2010, Waves formed the strategic alliance with DiGiCo, the renowned U.K.-based manufacturer of some of the world’s most popular, successful and groundbreaking digital mixing consoles.

Perfect for front-of-house, monitor, broadcast, and theater applications alike, SoundGrid gives users instant access to the industry’s leading audio processors, directly from the industry’s leading consoles. And to make things even simpler, Waves SoundGrid-compatible plugins come pre-loaded into DiGiCo consoles, eliminating the need to install.

Jack Kelly, Founder and President at Group One, DiGiCo’s U.S. distributor, stated, “The integration of Waves plugins into DiGiCo SD Series consoles gives live engineers the ability to really use their artistry – for example, to make changes on-the-fly without a break in the audio, shaping the sound for each and every act or different performance in the moment. We have also found that engineers who have been using the system love the 15-inch touch screen, which they can use for complete control of the Waves platform, versus using a keyboard and mouse. Waves SoundGrid opens a world of opportunity for live engineers working on DiGiCo SD Series consoles.”

“Waves is pleased that more and more live engineers are utilizing the SoundGrid platform on DiGiCo SD Series consoles,” said Mick Olesh, senior vice president of Waves Audio. “Now that most SD7 and SD10 consoles are shipping fully loaded with SoundGrid, it will be easier than ever to bring Waves studio-quality audio processing to the stage.”

For more information, please visit www.waveslive.com or www.waves.com.

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Genelec Winter NAMM 2012 Press Kit

The Genelec Winter NAMM 2012 Press Kit is now available. Please click the link below for press releases and high-res photos:

http://www.clynemedia.com/genelec/WNAMM12/index.html

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Audio-Technica Winter NAMM 2012 Press Kit

The Audio-Tehcnica Winter NAMM 2012 Press Kit is now avaible. Please click link below for press releases and high-res photo files:

http://clynemedia.com/audiotechnica/WNAMM12/index.html

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Guitar Center Professional Helps Pyramind with Both Sides of Their Unique Business Model

— Pyramind produces professional commercial audio for clients and also offers professional music production training, and GC Pro has been able to provide technology support for both sides of Pyramind’s services —

Pyramind occupies a special space in professional audio: As a commercial audio production and post production facility, it excels as a leading supplier of audio for the video game industry. As such, they are noted for their work with major studios such as Sega, 2K Games, LucasArts, Sony PlayStation and others, producing the scores, voice over and sound design for blockbuster games like Halo: Combat Evolved Anniversary, Kinect Disneyland Adventures, Infamous 2, Iron Man 2, Bioshock 2, the God of War trilogy and dozens more. Pyramind is also a leader in the growing field of pro audio education. Award-winning educators including YouTube Guru David Earl (sfLogicNinja), CSI composer and sound designer Brian Trifon (Trifonic), and G.A.N.G award-winning engineer Steve Heithecker teach Pyramind’s signature “Core” program (devised by Chief Academic Officer Matt Donner), emphasizing the three key disciplines for individual success in any creative field: creativity, technology, and business acumen. Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has been a vendor partner with Pyramind for over a decade, providing equipment, expertise and services that address Pyramind’s needs in all of their ventures. These include the sales of products such as Genelec Active Monitors, Avid ProTools systems, mic pre’s from Focusrite and Avalon and high-end microphones from over a dozen manufacturers, as well as being an educational partner, providing discounts for Pyramind students and staff and offering advice for students on an array of pro audio topics.

“We’ve been working with [GC Pro Account Manager] Vince Bedford for ten-plus years now, and the service has just been great,” exclaims CEO Greg Gordon. “We’ve had a longstanding relationship with Vince and GC Pro, and they have helped us across the board, from the biggest consoles to the smallest items. We really appreciate how responsive they’ve been in terms of helping out students, not only with educational discounts on equipment but also with advice and input on so many subjects. They treat everyone like a professional, and that means a lot to our students.”

Bedford says the feeling is mutual: “Pyramind is one of the finest music production schools in the country – every teacher there is an author or is a professional producer/engineer working in the field. We’re glad that a school of that caliber feels good enough about GC Pro to send all of their students to us. We are able to provide students with the right tools essential for their education, as well as high-quality information that reinforces their training at Pyramind. We’ve enjoyed supporting them in the past and look forward to continuing to do so in the future.”

Matt Donner, Pyramind’s Chief Academic Officer, says that GC Pro has been a long-time supplier to both of the company’s business lines. “On the training side, we recommend specific computers, keyboards and software – including Pro Tools, Reason, Live and Logic- and our students get great advice along with competitive pricing on all of that from GC Pro,” he says. “On the studio side, GC Pro has provided us with just about everything, including several last-minute needs that GC Pro solved immediately for a vocal session for the Halo soundtrack. Our relationship with them is very strong because they have what we need and they’re there when we need them. Most importantly for the students, they get solid advice, great pricing and solid customer service. In one purchase with GC Pro, they transition from being a hobbyist to becoming a professional. It’s worth its weight in gold.”

For more information, please visit www.gcpro.com.

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Waves Audio Announces Partnership with Nuvoton

— Waves Audio tools will be available on Nuvoton hardware —

The Consumer Electronics Division of Waves, the industry leader in professional audio digital signal processing technologies and recipient of a 2011 Technical GRAMMY® award, announces an ongoing partnership with Nuvoton Technology, a premier developer of consumer electronics and computer ICs. This partnership will enable customers to get acclaimed Waves audio enhancement algorithms on silicon, for a variety of applications including TVs, soundbars, speaker systems, and much more, all at competitive prices with full support worldwide. more

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Guitar Center Professional and 101 Event Productions Handle the Systems Upgrade for the Newly Renovated Valparaiso Memorial Opera House

— New systems and technology provided by GC Pro and designed/specified/installed by GC Pro Affiliate Program member 101 Event Productions will help make the landmark theater building more competitive as an entertainment venue, attracting music, theater and other artists —

WESTLAKE VILLAGE, CA, January 11, 2012 — The renovators of the landmark Memorial Opera House in Valparaiso, Indiana, made sure to preserve the integrity of the historic architectural design details during the recently completed restoration. Inside, however, the 364-seat theater has cutting-edge technology, provided by Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. This upgrade will allow the theater to attract music, theater and other artists that will culturally enrich the entire region. The new systems were designed, specified and installed by 101 Event Productions of Dyer, Indiana, one of the approved vendors in GC Pro’s acclaimed Affiliates Program, which allows GC Pro to offer complete turnkey service nationally, including technology and product advice, design services and installation/integration. more

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Xantech 2012 CES Press Kit

The Xantech 2012 CES Press Kit is now available online. Please use the link below to access press releases and high-resolution photo files:

http://www.clynemedia.com/Xantech/CEDIA_9_11/index.html

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Wharfedale 2012 CES Press Kit

The Wharfedale 2012 CES Press Kit is now available online. Please use the link below to access press releases and high-resolution photo files:

http://www.clynemedia.com/wharfedale/CES_2012/index.html

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Waves Introduces MaxxAudio4 Sound Enhancement Technology at CES 2012

— Next-generation audio enhancement technology enhances the sound of laptops, tablets and smartphones for music, movies, games and streaming video —

At CES 2012, the Consumer Electronics Division of Waves (Hilton 1430), the industry leader in professional audio digital signal processing technologies and recipient of a 2011 Technical GRAMMY® award, is announcing the introduction of its MaxxAudio4 sound-enhancement technology. MaxxAudio4 incorporates a host of proprietary signal-processing technologies to deliver richer, more immersive sound from laptops, portable devices and smartphones, with better definition, deeper bass and a more enveloping soundfield. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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