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Archive by Roberta Lewis

Soundcast Systems Recruits Sean Mitchell, Alan Poe and Nick Berry – Phase One Of Its Growth Strategy

San Diego, CA (May 2, 2013) – Soundcast Systems, developer and manufacturer of high-performance wireless music systems, adds three new members to its leadership team; Sean Mitchell as VP of Finance, Allan Poe as Customer Service Manager and Nick Berry as Director of Sales. The new positions and staff additions follow the company’s recent announcement of securing expanded capital for its accelerated growth strategy now in full swing.

Sean Mitchell is appointed VP of Finance and will be involved heavily in all aspects of our new growth strategy. Sean is committed to streamlining and strengthening our overall operations as we grow. He will be responsible for expanding and enhancing our finance department, including our growth capital planning, financial infrastructure, operations systems, and financial controls. Sean graduated from California State University, Chico with a BA in Journalism with minors in Business Administration and Marketing. He joins us from Bank of America Merrill Lynch where he is well recognized as a champion for entrepreneurs and innovators. Sean is relocating from Thousand Oaks, CA with his wife and three children.

Alan Poe is announced to a new position as Customer Service Manager. Alan will be at the helm for Soundcast creating systems to establish a world-class customer experience through a commitment to service, support and product quality control. He will help establish new channel partner and consumer support programs, service standards, marketing lead systems and outreach campaigns. Alan is an industry veteran and is renowned by peers and insiders as a dedicated customer advocate committed to doing whatever it takes for his customers. Alan previously worked for SpeakerCraft in multiple roles including sales, logistics and management during his thirteen-year tenure. He will relocate from Riverside, CA with his family.

As previously noted, Nick Berry officially joins Soundcast as Director of Sales. Nick will enthusiastically lead our overall sales efforts including enterprise sales, strategic relationship development, territory management, new market programs and all retail sales activities. He brings a wealth of consumer electronic retail experience with him as the former Director of Sales and Marketing (2009-13) at SpeakerCraft. Nick recently completed his MBA and holds a BSBA in Entrepreneurship from UNLV. He and his family relocated from Las Vegas, NV in early April.

“It’s a unique opportunity and advantage to add three great talents at one time to our company. We are delighted to add Sean, Alan and Nick to our San Diego headquarters leadership team. Each brings a unique expertise and talent to the table that is certain to elevate our way of thinking, enhance our focus on service, develop world-class products and to further cultivate our brand loyalty with dealers, distributors and most importantly connecting with our end-user clientele.” says Mike Weaver, president of Soundcast Systems.

The staff expansion is phase one of the company’s aggressive business plan underway that also includes new products-to-market in 2013, future product development, multi-market expansion and the infrastructure enhancements and support necessary to grow.

The company will unveil two new products this month and continue its accelerated development of new wireless products that best fit the needs of the modern connected world, with many new innovative models slated for 2013 and 2014.

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ABOUT SOUNDCAST SYSTEMS – www.soundcastsystems.com
Located in San Diego, California, Soundcast is a market innovator and leader in high-performance wireless audio systems sold globally through multiple markets. Soundcast has one of the most comprehensive patent and intellectual property portfolios of its wireless audio, digital amplification and proprietary high-performance battery technologies in the world.

Soundcast speaker systems feature robust weather-resistant enclosures, hours and hours of play on a single charge and unmatched sound performance that make them the ultimate take everywhere speaker system. Use it anywhere you want to enjoy great music – outdoors, indoors, pool, patio, barbeque, tailgating, RV, boating, beach, or park! With Soundcast Systems, don’t let the music stop where the wires end.

Soundcast Contact: Mike Weaver • 1 (619) 671-0110 ext. 3038 • mweaver@soundcastsystems.com
Press Contact: Roberta Lewis • Tel: 1 (713) 665-8758 • email: roberta@robertalewis.com

All rights reserved. All brands and trade names are the property of their respective owners.

BASSNATION AUDIO HIRES U.S. SALES FIRMS AND ALIGNS WITH L.A. BASED GUITARIST, MUSIC RECORDING ARTIST & PRODUCER DEVIN BRONSON AS SPOKESPERSON

San Diego, CA, February 19, 2013 – BassNation Audio readies its brand and new product, The BlackBox, for retail U.S. sales and marketing as it seeks to interview / hire consumer electronics sales representation firms in N. America.

BassNation started its brand and product awareness building process of their newly announced BlackBox audio system at the grass roots level with key music artist and icons that reviewed and endorsed the performance of their BlackBox audio system. The likes of Aly and AJ, Periphery, Evan Taubenfeld, David Cook, Devin Bronson, Guns N’Roses – Duff McKagen and others tweeted and raved words of high acclaim.

Devin Bronson, LA based rock-and-roll lead guitarist, songwriter and music producer who performs with award-winning recording artists as Avril Lavinge, Kelly Osborne, P!NK, Demi Lovato, American Idol® winner David Cook and others loved the BlackBox so much that he is now appointed the music industry spokesperson for BassNation® Audio.

Devin, an avid music lover and highly successful musician and artist will speak on behalf of BassNation Audio to promote its new BlackBox Speaker System to value-conscience music loving enthusiast tapped into today’s hip music scene and industry.

Devin Bronson commented, “I believe in the essence of Rock-n-Roll and the quality that should go along with it! I am thrilled to work with BassNation Audio as I really like their new BlackBox system, it’s tight and the price, hard to believe. I am excited to work closely with the BassNation team to help expose and grow the BNA brand.”

The BassNation BlackBox speaker system is handcrafted from quality wood wrapped in vinyl and includes metal controls similar to pro-style audio speakers. Comparable to the Marshall Hanwell® loudspeaker priced much higher, the BlackBox sells for only $295.00 U.S., making it an eye opener value – and an ear pleasing choice as a premium performance speaker system.

BassNation Audio is currently seeking to interview and hire U.S. sales and marketing firms to support the sales and servicing for its brick-and-mortar and authorized Internet dealers. Please contact Steffen Meeks if interested in learning more at 888-779-9990.

About BassNations Audio – California based BassNation Audio, Inc., is a group of music enthusiast with a passion for designing and engineering high-quality audio products that accurately recreate live sound and deliver high-performance audio. BassNation’s founder, Steffen “Steff” Meeks, is an industry professional with 28 years of audio experience with top audio brands JBL, Yamaha, Polk Audio, and Acoustic Research and others. For more information, please call Steffen Meeks at 888-779-9990 or www.bassnationaudio.com.

Company Contact: Steffen Meeks, BassNation Audio at Tel: 888-779-9990 or steffen@bassnations.com

Press inquiries: Roberta Lewis, Roberta Lewis & Associates at Tel: 713-665-8758 or roberta@robertalewis.com
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SOUNDCAST SELECTS SKINIT FOR ITS SPEAKERS – Make your OutCast stand-out, or blend-in with an exterior wrap

Chula Vista, CA (July 31, 2012) – Soundcast Systems, developer of high-performance wireless audio speaker systems, transmitters and receivers, announced today that they have partnered with Skinit, Inc., the industry leader in on-demand personalization for electronics to provide skin adhesive wraps for its OutCast and OutCast Jr. portable wireless speaker systems.

Featuring an easy-on application as well as a “residual-free removal,” Skinit allows you to personalize the exterior of any OutCast speaker by browsing and selecting a skin design from their vast online library of colors, patterns, photography, art, professional sports leagues, colleges, universities and even an customized option for creating your own unique design – from bold, to nearly invisible, the choices are extensive.

“With OutCast’s wireless portability and flexibility to fit and play anywhere, anytime, the need for varied exterior finish options is a no-brainer. And, to meet this need and make the product more fun, aesthetically pleasing and personal, we are thrilled to announce a new exterior skin wrap option by Skinit, that allows clients to pick, choose and order their own unique “flavor and style” preference for their speaker,” said Mike Weaver, president of Soundcast Systems, Inc.

And with Skinit, Inc., the automated online design and order system effortlessly guides you step-by-step through the browsing, choosing, personalizing, and order approval process. Soundcast Systems dealers and clients can view Skinit options, pricing, and order information at http://www.soundcastsystems.com/skinit.

In addition, to support its dealers with retail storefronts Soundcast will offer point-of-sale retail wraps for both OutCast models that illustrate the features and applications of each model.

Visit Soundcast Systems at Booth #3324 at CEDIA Expo, Indianapolis, IN – September 6-8, 2012 – New Skinit exterior speaker wraps will be on display in a variety of colors, themes and patterns.

Soundcast OutCast Speaker Systems with Skinit personalized wraps

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ABOUT SKINIT, INC. – www.skinit.com
Skinit, Inc. is the industry leader in On-Demand Personalization Technology including the manufacture and distribution of customized products for electronic devices. Skinit’s online ordering and customization tools allow consumers to create branded, designed, and personalized electronic device covers, or skins, using strong durable vinyl products. Skinit also offers B2B On-Demand Personalization Platforms as complete turn-key or stand-alone hosted software and service solutions which drive manufacturing technologies such as laser etching, paint on-demand, digital print, film conversion and others. Located in San Diego, CA USA.

ABOUT SOUNDCAST SYSTEMS – www.soundcastsystems.com
Located in Chula Vista, California, Soundcast is a market innovator and leader in wireless audio systems for residential and commercial development applications. Soundcast uses the renowned high-tech frequency hopping spread spectrum (FHSS) bulletproof technology that continually searches for open channels and connects instantly to avoid interference from other products. Soundcast wireless products perfectly deliver a far-reaching broadcast range of pure, clean and crisp audio transmission through walls, doors, floors, ceilings and even outdoors. With Soundcast Systems, don’t let the music stop where the wires end.

For information about Soundcast and its innovative products, please visit www.soundcastsystems.com

Soundcast Contact: Mike Weaver • 1 (619) 671-0110 ext. 3034 • mweaver@soundcastsystems.com
Soundcast Press Contact: Roberta Lewis, The OAC Group • Tel: 713/665-8758 • email: roberta@theoacgroup.com
Skinit, Inc. Press Contact: Kim Puckett • Orange Public Relations • Tel. 317/284-1607 • kim@orangepublicrelations.com

All rights reserved. All brands and trade names are the property of their respective owners.

Russound’s New SLK – Single Line In-wall Keypad Ships, Single-Gang Decora® Styling Makes It A Discrete Keypad Solution

Newmarket, NH (May 29, 2012) Russound, the leader in multiroom audio and video systems introduces its new SLK, Single Line Keypad designed for individual zone control of the C-Series MCA-C3 and MCA-C5 multiroom audio systems.

This stylish single-gang keypad designed for basic zone control contains many powerful features hidden beneath its sleek Decora exterior finish, and with 5 colors options available the SLK is at home in any setting (conversion kit required).

The SLK’s white backlit LCD panel is easy-to-navigate and control. The 5 character display lists current source, volume level and system status information.

For added convenience, users can power the room’s system on/off with a single soft-touch button and even turn off all-zones by simply holding down the power button for 4 seconds. Source selection promptly changes when scrolling through the systems source list with the simple touch of a button.

Additionally, the SLK works seamlessly with “My Russound” application on supported hand-held devices and features an IR receiver for direct control and IR repeating.

For additional information on Russound, visit: www.russound.com.
Russound Single Line Keypad # # #
ABOUT RUSSOUND
Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company’s website at www.russound.com.

Sales Inquiries: Tel: 1 (866) 888-7466 toll-free • email: sales@russound.com
Press Contact: Roberta Lewis, The OAC Group • Tel: 713/665-8758 • email: roberta@theoacgroup.com

All rights reserved. All brands and trade names are the property of their respective owners.

The OAC Group Set To Ramp Up Russound

Newmarket, NH (May 16, 2012) Russound, the leader in mulitroom audio and video systems announces its new agreement with marketing powerhouse The OAC Group, to take Russound to the next level in marketing strategy and product development.

With the sale of Colorado vNet accomplished, Russound is ramping up its focus on acceleration of marketing, product development, dealer and customer relations, and sales.

The OAC Group will apply its considerable marketing strategy muscle to strengthening the Russound brand and all of its essential components.

Charlie Porritt, CEO of Russound said, “We called on The OAC Group for its track record in high impact strategic consulting and business development. We know from working with them in multiple engagements over 20 years, that they collaborate well with our management, staff and vendors. At the same time, they put their team to work coming up with relevant concepts and designs for new product development, marketing, publicity and sales which they implement effectively.”

The OAC Group’s powerhouse team, led by Oscar Ciornei and his business partners, Joshua Cooper and Mark Donnigan, is comprised of seasoned and proven experts in technology, product design, marketing, public relations and business strategy.

Oscar Ciornei said, “Companies today, more than ever, need coaching at the executive level to help them navigate the competitive road ahead. Our team works hands-on with a number of high profiled CE companies at fast tracking their success. And with Russound, we intend to get back to basics and build upon their strong foundation of high performance, feature packed products that are easy to sell at attractive and profitable price points. It is exciting to be working with Maureen (Baldwin), Charlie (Porritt) and the Russound team once again.”For additional information on Russound, visit: www.russound.com. # # #

ABOUT THE OAC GROUP
The OAC Group is a high impact strategic consulting and business development firm focused on launching and enabling digital entertainment products and services, helping companies achieve fast start growth for maximum success. For over 30 years, The OAC Group has been responsible for generating over $1 Billion in increased CE sales with dozens of manufacturers. For more information, visit www.theoacgroup.com.

ABOUT RUSSOUND
Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company’s website at www.russound.com.

Russound Ships World’s First Residential and Commercial Installation Bluetooth Wireless Adapter

Russound Ships World’s First Residential and Commercial Installation Bluetooth Wireless Adapter

Cut the cord and set your sound free

Newmarket, NH (April 30, 2012) Russound announces the BSK-1 Bluetooth Source Kit, a high performance wireless audio kit for enabling all portable Bluetooth-equipped devices to stream content to any multiroom audio system regardless of brand.

Unlike other Bluetooth adapters, the BSK-1 is specifically designed for residential and commercial system integrators as well as discerning consumers who refuse to trade performance for price.

The BSK-1 features a unique two-piece design comprising of a Bluetooth transceiver and separate audio interface receiver with built-in active balanced line drivers for maximum signal clarity; this intuitive design enables the units to be placed up to 300 feet apart. With an in-room Bluetooth wireless range of up to 100 feet in line-of-sight applications, the BSK-1 readily meets all requirements for premium quality Bluetooth wireless connectivity and performance.

Consistent with its custom installation pedigree, the BSK-1 audio interface uses a single CAT-5 cable connection to the Bluetooth audio interface receiver for communication and power. A single cable connection provides installation flexibility, enabling it to be mounted on a table top or discretely hidden inside a standard electrical junction box. The BSK-1 integrates seamlessly with all multiroom audio system installations, offering maximum flexibility when paired with the best selling Russound C-Series line of multizone audio systems.

Key advantages:
• Enables high performance Bluetooth audio streaming to all multiroom audio installations regardless of brand
• Offers a unique 2-piece design with built-in active balanced line drivers eliminating the requirement for external audio balun transformers
• Audio receiver and Bluetooth transceiver may be separated by up to 300 feet using a single CAT-5 cable
• Bluetooth wireless range capable of receiving device signals up to 100 feet away when installed in line-of-sight applications
• Custom device naming and security pass code support with BSK-1 programming application and advanced programming cable
• 12-volt trigger input and output offers control of audio video equipment

For additional information, visit: www.russound.com.

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ABOUT RUSSOUND
Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company’s website at www.russound.com.

Sales Inquiries: • Tel: 1 (866) 888-7466 toll-free • email: sales@russound.com
Press Contact: Roberta Lewis, The OAC Group
• Tel: 713/665-8758 • email: roberta@theoacgroup.com

All rights reserved. All brands and trade names are the property of their respective owners.

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Russound Announces the Sale of Colorado vNet Corp. As Part of a Larger Strategic Initiative

Newmarket, NH (April 25, 2012) As part of a new strategic business plan, Russound announces the sale of Colorado vNet Corp. to a new company created by its former Vice President of Sales and Marketing and industry veteran, Mike Anderson.

Russound’s 2012 plan focuses on getting back on track with its core business delivering high value electronics, speakers and accessories to the residential and commercial systems integration channels. Its proven competency coupled with a renewed commitment of strengthening its products, brand image, dealer relations and profits is certain to accelerate demand and maintain Russound as the consumer electronics and custom integration brand powerhouse it is.

To help lead this effort the company is seeking to hire a high profiled and proven Vice President of Sales to replace Anderson. In addition, plans are in place to announce a strategic and tactical alliance with a renowned business development company who has been retained to accelerate Russound’s marketing, product development and sales strategy.

The announcement was made today by Charlie Porritt, CEO of Russound. “As we unveil our plans over the next few weeks and months, dealers will see first hand that we are making long-term improvements to benefit all our valued customers,” said Porritt. “The entire Russound team has high enthusiasm and renewed energy for the strategic plan in place. I feel very good about Russound’s future growth and long-term success and it’s all pretty exciting!”

As for immediate plans for Colorado vNet, Anderson is relocating the company’s headquarters to Florida in June 2012. The transition for Colorado vNet dealers, distributors and sales firms will be seamless as the Russound / Colorado vNet team is committed to maintaining all business operations. Colorado vNet will continue as normal with order processing, sales, marketing and technical support from the current Colorado vNet headquarters.

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ABOUT RUSSOUND

Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company’s website at www.russound.com.

Sales Inquiries: • Tel: 1 (866) 888-7466 toll-free, • email: sales@russound.com

Russound Press Contact: Roberta Lewis, The OAC Group • Tel: 713/665-8758 • email: roberta@theoacgroup.com

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Soundcast Systems USA Announces New President

CES, Las Vegas, NV (January 08, 2012) – Soundcast Systems, developer of high-performance wireless audio systems and products since 2004, announces Mike Weaver as the company’s new President effective February 1, 2012.

During the past eight years Weaver has served as President and co-founder of Qsonix, a CE manufacturer of high-performance luxury music management and storage systems. Having resigned the leadership position at Qsonix, Weaver is relocating to the San Diego, California area where Soundcast Systems is based.

This appointment follows the hiring of the well-regarded CE consulting firm, The OAC Group in 2010. Over its history, OAC has assisted the fast-tracking and success of over 100 companies in the CE, Custom Integration and music industry channels.

Oscar Ciornei, Senior Partner of The OAC Group said, ””We are excited to move forward to our next plateau of dominance in the wireless audio market under the leadership and guidance of Mike Weaver. His entrepreneurial-spirited, hands-on management approach will escalate Soundcast Systems commitment to be the ‘go to’ brand name for high tech, cutting-edge, robust wireless products which meet and exceed the customers’ demands.”

Weaver succeeds Mal Hollombe, who is stepping down after five years to pursue other interests and will be fondly remembered at Soundcast for his ability to lead with enthusiasm, his dedication, and his numerous contributions and successes. Hollombe will remain an expert resource throughout the transition and a friend of the company.

Weaver said, “I am honored and delighted to be chosen as the new President of Soundcast Systems. This wonderful and innovative company is positioned perfectly to be a very significant electronics player in the connected-world marketplace that is becoming more wireless than ever.”

Visit Soundcast Systems at International CES at the Las Vegas Hotel, formerly the Las Vegas Hilton in Suite 2310 and meet Mike Weaver and the Soundcast Systems team.

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ABOUT SOUNDCAST SYSTEMS
Located in Chula Vista, California, Soundcast is a market innovator and leader in wireless audio systems for consumer residential and commercial development applications. Soundcast uses the renowned high-tech frequency hopping spread spectrum (FHSS) bulletproof technology that continually searches for open channels and connects instantly to avoid interference from other products. Soundcast wireless products perfectly deliver a far-reaching broadcast range of pure, clean and crisp audio transmission through walls, doors, floors, ceilings and even outdoors. With Soundcast Systems, don’t let the music stop where the wires end.

For additional information about Soundcast and its innovative products, please visit www.soundcastsystems.com

Soundcast Contact: Mike Weaver • 1 (619) 671-0110 ext. 3034 • mweaver@soundcastsystems.com
Press Contact: Roberta Lewis & Assoc. Public Relations
Tel. 713/665-8758 • rlewis@robertalewis.com

SOUNDCAST’S NEW DEALER CENTRIC WEBSITE GOES LIVE

Chula Vista, CA (December 14, 2011) – Soundcast Systems, developer of high-performance wireless audio systems and products since 2004, announces its new website is live at www.soundcastsystems.com.

Featuring rich graphics, lifestyle photography, persuasive video product demonstrations and a zip-code dealer locator, the dynamic, new site delivers a higher level of functionality and ease of navigation to all visitors.

Website style, colors and design correspond with Soundcast’s new single-sheet product literature, strengthening brand identification.
Moreover, the site entails a dealer back-end created with immediate expansion in mind—valuable elements will include training videos, price sheets and marketing materials.

The new website underscores the company’s February 2011 strategy shift in U.S. distribution toward Custom Integration, A/V and Specialty Retail dealers, which provides a higher-level of sales expertise and support.
To further support these dealers, Soundcast’s dealer-centric locator now uses a zip code search to quickly direct interested buyers to the nearest authorized dealer. If no dealer exists within a 50-mile radius, a shopping cart option will appear, providing the geographically-challenged customer a choice to purchase online.

Also, a Community social media page has been developed which posts recent activity from Soundcast’s web forums, YouTube® and Facebook® – and it’s a blockbuster!

To experience the new website, visit www.soundcastsystems.com.
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SOUNDCAST’S FIRST MULTI-ROOM WIRELESS SPEAKER SYSTEM Audio ‘In’ Crowd to Demand the OutCast 3.4

Soundcast OutCast 3.4 Wireless Multi-Room Speaker System

Soundcast OutCast 3.4 Wireless Multi-Room Speaker System

Chula Vista, CA (June 10, 2011) – Wait till the music lovers hear this. Soundcast Systems, developer of high performance wireless audio systems and products, announces its new OutCast 3.4 multi-room, multi-source wireless speaker system with subwoofer just in time for summertime home and outdoor entertaining. Your music affordably enjoyed wherever you are—with no wires!

Wireless is in. Affordable is in. Portable is in. iPod/iPhone access and control is in. So Outcast 3.4 is in! The new system is destined to be the most utilized speaker you’ll ever own, and Soundcast is happy to shout its hefty claim.

OutCast 3.4’s technology lets you easily access and enjoy up to 3-sources of your favorite music in up to 4 separate areas of your home or business. Heck yes, listen both in and outdoors!

The OutCast 3.4 has a powerful wireless broadcast range of up to more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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