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Archive by Roberta Lewis

The OAC Group Set To Ramp Up Russound

Newmarket, NH (May 16, 2012) Russound, the leader in mulitroom audio and video systems announces its new agreement with marketing powerhouse The OAC Group, to take Russound to the next level in marketing strategy and product development.

With the sale of Colorado vNet accomplished, Russound is ramping up its focus on acceleration of marketing, product development, dealer and customer relations, and sales.

The OAC Group will apply its considerable marketing strategy muscle to strengthening the Russound brand and all of its essential components.

Charlie Porritt, CEO of Russound said, “We called on The OAC Group for its track record in high impact strategic consulting and business development. We know from working with them in multiple engagements over 20 years, that they collaborate well with our management, staff and vendors. At the same time, they put their team to work coming up with relevant concepts and designs for new product development, marketing, publicity and sales which they implement effectively.”

The OAC Group’s powerhouse team, led by Oscar Ciornei and his business partners, Joshua Cooper and Mark Donnigan, is comprised of seasoned and proven experts in technology, product design, marketing, public relations and business strategy.

Oscar Ciornei said, “Companies today, more than ever, need coaching at the executive level to help them navigate the competitive road ahead. Our team works hands-on with a number of high profiled CE companies at fast tracking their success. And with Russound, we intend to get back to basics and build upon their strong foundation of high performance, feature packed products that are easy to sell at attractive and profitable price points. It is exciting to be working with Maureen (Baldwin), Charlie (Porritt) and the Russound team once again.”For additional information on Russound, visit: www.russound.com. # # #

ABOUT THE OAC GROUP
The OAC Group is a high impact strategic consulting and business development firm focused on launching and enabling digital entertainment products and services, helping companies achieve fast start growth for maximum success. For over 30 years, The OAC Group has been responsible for generating over $1 Billion in increased CE sales with dozens of manufacturers. For more information, visit www.theoacgroup.com.

ABOUT RUSSOUND
Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company’s website at www.russound.com.

Russound Ships World’s First Residential and Commercial Installation Bluetooth Wireless Adapter

Russound Ships World’s First Residential and Commercial Installation Bluetooth Wireless Adapter

Cut the cord and set your sound free

Newmarket, NH (April 30, 2012) Russound announces the BSK-1 Bluetooth Source Kit, a high performance wireless audio kit for enabling all portable Bluetooth-equipped devices to stream content to any multiroom audio system regardless of brand.

Unlike other Bluetooth adapters, the BSK-1 is specifically designed for residential and commercial system integrators as well as discerning consumers who refuse to trade performance for price.

The BSK-1 features a unique two-piece design comprising of a Bluetooth transceiver and separate audio interface receiver with built-in active balanced line drivers for maximum signal clarity; this intuitive design enables the units to be placed up to 300 feet apart. With an in-room Bluetooth wireless range of up to 100 feet in line-of-sight applications, the BSK-1 readily meets all requirements for premium quality Bluetooth wireless connectivity and performance.

Consistent with its custom installation pedigree, the BSK-1 audio interface uses a single CAT-5 cable connection to the Bluetooth audio interface receiver for communication and power. A single cable connection provides installation flexibility, enabling it to be mounted on a table top or discretely hidden inside a standard electrical junction box. The BSK-1 integrates seamlessly with all multiroom audio system installations, offering maximum flexibility when paired with the best selling Russound C-Series line of multizone audio systems.

Key advantages:
• Enables high performance Bluetooth audio streaming to all multiroom audio installations regardless of brand
• Offers a unique 2-piece design with built-in active balanced line drivers eliminating the requirement for external audio balun transformers
• Audio receiver and Bluetooth transceiver may be separated by up to 300 feet using a single CAT-5 cable
• Bluetooth wireless range capable of receiving device signals up to 100 feet away when installed in line-of-sight applications
• Custom device naming and security pass code support with BSK-1 programming application and advanced programming cable
• 12-volt trigger input and output offers control of audio video equipment

For additional information, visit: www.russound.com.

# # #

ABOUT RUSSOUND
Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company’s website at www.russound.com.

Sales Inquiries: • Tel: 1 (866) 888-7466 toll-free • email: sales@russound.com
Press Contact: Roberta Lewis, The OAC Group
• Tel: 713/665-8758 • email: roberta@theoacgroup.com

All rights reserved. All brands and trade names are the property of their respective owners.

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Russound Announces the Sale of Colorado vNet Corp. As Part of a Larger Strategic Initiative

Newmarket, NH (April 25, 2012) As part of a new strategic business plan, Russound announces the sale of Colorado vNet Corp. to a new company created by its former Vice President of Sales and Marketing and industry veteran, Mike Anderson.

Russound’s 2012 plan focuses on getting back on track with its core business delivering high value electronics, speakers and accessories to the residential and commercial systems integration channels. Its proven competency coupled with a renewed commitment of strengthening its products, brand image, dealer relations and profits is certain to accelerate demand and maintain Russound as the consumer electronics and custom integration brand powerhouse it is.

To help lead this effort the company is seeking to hire a high profiled and proven Vice President of Sales to replace Anderson. In addition, plans are in place to announce a strategic and tactical alliance with a renowned business development company who has been retained to accelerate Russound’s marketing, product development and sales strategy.

The announcement was made today by Charlie Porritt, CEO of Russound. “As we unveil our plans over the next few weeks and months, dealers will see first hand that we are making long-term improvements to benefit all our valued customers,” said Porritt. “The entire Russound team has high enthusiasm and renewed energy for the strategic plan in place. I feel very good about Russound’s future growth and long-term success and it’s all pretty exciting!”

As for immediate plans for Colorado vNet, Anderson is relocating the company’s headquarters to Florida in June 2012. The transition for Colorado vNet dealers, distributors and sales firms will be seamless as the Russound / Colorado vNet team is committed to maintaining all business operations. Colorado vNet will continue as normal with order processing, sales, marketing and technical support from the current Colorado vNet headquarters.

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ABOUT RUSSOUND

Since 1967, innovation, quality and reliability have been the pillars of the Russound® product tradition. Located in Newmarket, N.H., USA, Russound offers the products and expertise customers need to enjoy multiroom audio and video systems in the home. With more than 40 years experience, Russound continues to cater to installation professionals and their customers by pairing powerful systems using the latest technologies with intuitive controls to give customers high-performance, easy-to-use solutions. For more information, visit the company’s website at www.russound.com.

Sales Inquiries: • Tel: 1 (866) 888-7466 toll-free, • email: sales@russound.com

Russound Press Contact: Roberta Lewis, The OAC Group • Tel: 713/665-8758 • email: roberta@theoacgroup.com

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Soundcast Systems USA Announces New President

CES, Las Vegas, NV (January 08, 2012) – Soundcast Systems, developer of high-performance wireless audio systems and products since 2004, announces Mike Weaver as the company’s new President effective February 1, 2012.

During the past eight years Weaver has served as President and co-founder of Qsonix, a CE manufacturer of high-performance luxury music management and storage systems. Having resigned the leadership position at Qsonix, Weaver is relocating to the San Diego, California area where Soundcast Systems is based.

This appointment follows the hiring of the well-regarded CE consulting firm, The OAC Group in 2010. Over its history, OAC has assisted the fast-tracking and success of over 100 companies in the CE, Custom Integration and music industry channels.

Oscar Ciornei, Senior Partner of The OAC Group said, ””We are excited to move forward to our next plateau of dominance in the wireless audio market under the leadership and guidance of Mike Weaver. His entrepreneurial-spirited, hands-on management approach will escalate Soundcast Systems commitment to be the ‘go to’ brand name for high tech, cutting-edge, robust wireless products which meet and exceed the customers’ demands.”

Weaver succeeds Mal Hollombe, who is stepping down after five years to pursue other interests and will be fondly remembered at Soundcast for his ability to lead with enthusiasm, his dedication, and his numerous contributions and successes. Hollombe will remain an expert resource throughout the transition and a friend of the company.

Weaver said, “I am honored and delighted to be chosen as the new President of Soundcast Systems. This wonderful and innovative company is positioned perfectly to be a very significant electronics player in the connected-world marketplace that is becoming more wireless than ever.”

Visit Soundcast Systems at International CES at the Las Vegas Hotel, formerly the Las Vegas Hilton in Suite 2310 and meet Mike Weaver and the Soundcast Systems team.

# # #

ABOUT SOUNDCAST SYSTEMS
Located in Chula Vista, California, Soundcast is a market innovator and leader in wireless audio systems for consumer residential and commercial development applications. Soundcast uses the renowned high-tech frequency hopping spread spectrum (FHSS) bulletproof technology that continually searches for open channels and connects instantly to avoid interference from other products. Soundcast wireless products perfectly deliver a far-reaching broadcast range of pure, clean and crisp audio transmission through walls, doors, floors, ceilings and even outdoors. With Soundcast Systems, don’t let the music stop where the wires end.

For additional information about Soundcast and its innovative products, please visit www.soundcastsystems.com

Soundcast Contact: Mike Weaver • 1 (619) 671-0110 ext. 3034 • mweaver@soundcastsystems.com
Press Contact: Roberta Lewis & Assoc. Public Relations
Tel. 713/665-8758 • rlewis@robertalewis.com

SOUNDCAST’S NEW DEALER CENTRIC WEBSITE GOES LIVE

Chula Vista, CA (December 14, 2011) – Soundcast Systems, developer of high-performance wireless audio systems and products since 2004, announces its new website is live at www.soundcastsystems.com.

Featuring rich graphics, lifestyle photography, persuasive video product demonstrations and a zip-code dealer locator, the dynamic, new site delivers a higher level of functionality and ease of navigation to all visitors.

Website style, colors and design correspond with Soundcast’s new single-sheet product literature, strengthening brand identification.
Moreover, the site entails a dealer back-end created with immediate expansion in mind—valuable elements will include training videos, price sheets and marketing materials.

The new website underscores the company’s February 2011 strategy shift in U.S. distribution toward Custom Integration, A/V and Specialty Retail dealers, which provides a higher-level of sales expertise and support.
To further support these dealers, Soundcast’s dealer-centric locator now uses a zip code search to quickly direct interested buyers to the nearest authorized dealer. If no dealer exists within a 50-mile radius, a shopping cart option will appear, providing the geographically-challenged customer a choice to purchase online.

Also, a Community social media page has been developed which posts recent activity from Soundcast’s web forums, YouTube® and Facebook® – and it’s a blockbuster!

To experience the new website, visit www.soundcastsystems.com.
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SOUNDCAST’S FIRST MULTI-ROOM WIRELESS SPEAKER SYSTEM Audio ‘In’ Crowd to Demand the OutCast 3.4

Soundcast OutCast 3.4 Wireless Multi-Room Speaker System

Soundcast OutCast 3.4 Wireless Multi-Room Speaker System

Chula Vista, CA (June 10, 2011) – Wait till the music lovers hear this. Soundcast Systems, developer of high performance wireless audio systems and products, announces its new OutCast 3.4 multi-room, multi-source wireless speaker system with subwoofer just in time for summertime home and outdoor entertaining. Your music affordably enjoyed wherever you are—with no wires!

Wireless is in. Affordable is in. Portable is in. iPod/iPhone access and control is in. So Outcast 3.4 is in! The new system is destined to be the most utilized speaker you’ll ever own, and Soundcast is happy to shout its hefty claim.

OutCast 3.4’s technology lets you easily access and enjoy up to 3-sources of your favorite music in up to 4 separate areas of your home or business. Heck yes, listen both in and outdoors!

The OutCast 3.4 has a powerful wireless broadcast range of up to more

FREE REMOTE PRO FOR iPAD® APP DELIVERS QSONIX WIRELESS CONTROL – A PERFECT DIGITAL MUSIC MANAGEMENT AND WIFI MARRIAGE

Qsonix iPAD GUI View

Qsonix iPAD GUI View

Newbury Park, CA (March 21, 2011) – Qsonix, the leading digital music server developer announces their new Remote Pro for iPad free app download available immediately in the iTunes® store that fulfills the demand for a one-touch iPad interface to wirelessly control any Qsonix products. As marriages go, users will experience this one as love at first sight.

With the launch of its Remote Pro app, Qsonix delivers a new high for performance, convenience and freedom in any Wi-Fi environment.

The company’s award-winning touchscreen graphic user interface (GUI), regarded as the most intuitive on the market, now seamlessly blends with Apple’s style gestures, flicks, scrolls and pop-ups to provide a powerful, fun music management experience. The robust browsing and playback control capabilities replicate the company’s acclaimed touchscreen user experience.

Already the gateway to the best high-fidelity music management system in the world, Qsonix’s touchscreen Remote Pro more

SOUNDCAST’S SWEET DEALS FOR U.S. DEALERS – Company Readies for Growth in 2011

Chula Vista, CA (February 07, 2011) – Soundcast Systems, developer of high performance wireless audio systems and products since 2004, announces lucrative opportunities for U.S. dealers and custom integrators. The news stems from recent improvements to the company’s sales and marketing strategy.

Soundcast Systems

Soundcast Systems

New plans include:
• Establishment of custom integrator (CI) and AV retail dealer network
• Just-in-time inventory support for dealer network
• Increased dealer margins and profits for direct dealer network
• Strategic alliance with The OAC Group and Roberta Lewis & Associates for business, sales and marketing, public relations and brand development
• New Multi-Source / Multi-Zone products for custom integration channel

Soundcast Systems is currently adding top Custom Integration and A/V specialty retail businesses as authorized dealers. New partners will receive above industry-standard margins more

Pro Audio Technology Broadens Presence In CI Market With Affordable Options For Distributed Audio And Media Rooms

Huntington Beach, CA (January 28, 2011) – Building on the success of its initial high-output in-wall loudspeakers, Pro Audio Technology (PRO) has expanded its offering of designer-friendly products to include new in-wall, in-ceiling and subwoofer models. Featuring professional components and DSP optimization, the new models bring PRO’s unique high-output performance to a lower price point than previously available.

The SCRS-5iw in-wall loudspeaker joins a ¾-inch compression driver to a PRO-designed elliptical horn for broad dispersion of high frequency energy. Its 5-inch woofer employs a powerful ferrite magnet with an oversized voice-coil, resulting in a high-sensitivity design capable of output levels of 110dB and a dynamic range typically associated with larger floor standing loudspeakers. Measuring only 3 7/8-inch deep, the SCRS-5iw installs easily in a standard 2 x 4 stud bay.

The SCRS-25iw ceiling loudspeaker integrates the drivers of the SCRS-5iw in a dual woofer configuration providing more

PHC to Unveil DSP Programmable Amp at CEDIA

PHC New PMA DSP Programmable Amplifier

Huntington Beach, CA (September 08, 2010) – Professional Home Cinema (PHC) will unveil the production models of its new PMA-Series Programmable Modular Amplifiers at CEDIA EXPO, redefining the roll of the power amplifier in high performance audio systems.

Each PMA amplifier utilizes a four-channel mainframe driven by a proprietary dealer programmable DSP engine. The DSP front end includes digital crossover filters for all PHC loudspeaker models and easy to use system set-up and calibration abilities. Energy efficient Class-D amplification is provided via ICEpower®, supplying up to 4000 watts in a single 2-RU chassis weighing a mere 20 pounds. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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