WAYNE, NJ – JVC Professional Products Company, a division of JVC Americas Corp., today announced the availability of its new VN-H57 Series of IP-based security cameras. The new cameras feature True Day/Night performance and Super LoLux HD™ technology for superior color reproduction, even in low light. Plus, embedded Clear Logic Video Intelligence (C.L.V.I.) image processing provides superior wide dynamic performance, back light compensation, edge enhancement, and anti-fog capabilities.

There are four models in the series: the VN-H57U box camera, VN-H257U vandal-resistant indoor mini dome camera, VN-H157WPU outdoor (IP66) bullet camera, and VN-H257VPU outdoor (IP66) vandal-proof dome camera. Considered the Advanced Line of Super LoLux HD cameras, the new models feature built-in intelligent audio detection as well as motion detection, active tampering alarm, auto focus, and bi-directional audio.

“Our new line of high-end Super LoLux cameras delivers the superior image quality that JVC is known for with True Day/Night performance, and offers a variety of form factors to suit any surveillance application,� said Ian Scott, vice president, JVC Security Group. “Plus, with H.264 High Profile, our customers get the bandwidth and storage efficiencies that other manufacturers can’t deliver with H.264 Baseline or Main Profile compression schemes.�

All Super LoLux HD cameras offer multi-codec support, including M-JPEG, MPEG-4, and H.264 High Profile, and can output a dual stream of M-JPEG and H.264 simultaneously. JVC’s H.264 High Profile DSP maintains precise image quality and offers up to 50 percent better compression efficiency than H.264 Baseline Profile or H.264 Main Profile.

Each camera in the VN-H57 Series includes a 1/3-inch Super LoLux CMOS imager that delivers 1080p full HD 2.2MP at up to 30fps – and can produce rich color images in light as low as 0.15 lux. The VN-H57U, which does not include an integrated lens, offers remote and auto back focus, while the other models offer remote and auto focus, as well as JVC’s exclusive fine focus adjustment technology.

Other features include SD card recording, privacy mask, 3D noise reduction, alarm in/out, and a choice of power over Ethernet (PoE) or AC24V. The cameras also support ONVIF and PSIA standards for network cameras, as well as a wide variety of leading video management software (VMS) platforms, including Milestone Xprotect.

All VN-H57 Series cameras include a three-year warranty. Suggested list prices are: VN-H57U, $850 (less lens); VN-H257U, $899; VN-H157WPU, $1,299; and VN-H257VPU, $1,299.

ABOUT JVC PROFESSIONAL PRODUCTS

JVC Professional Products Company, located in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation, and a leading supplier of IP network and analog security cameras, network video recorders, monitors, and management systems to the video security industry. Its V.Networks product line of has earned a solid reputation for quality and reliability, and provides superior picture quality for thousands of installations worldwide. For more information about this, or any other JVC professional product, contact JVC at (800) 582-5825 or visit JVC’s Web site at http://pro.jvc.com.

PowerAux and Multiple Panels Drive Three ‘Program’ Outputs

Billerica, Massachusetts – Broadcast Pix™ will introduce new multi-screen support for its 1 M/E Granite™ and Mica™ Video Control Centers™ at InfoComm 2012, which runs June 13-15 in Las Vegas, Nev. (Booth C7345). Now, three “programs� can be generated using the system’s program output and two enhanced PowerAux outputs, and each can be controlled by a separate panel or Soft Panel.

The new multi-screen technology is ideal for driving three image magnification (I-MAG) screens, as each enjoys patented technology to maintain one frame of constant delay for continual lip sync throughout a presentation. In contrast, other systems have variable delay that changes depending on format/aspect conversion, effects, picture-in-picture (PiP), and other actions, plus many start with high delay as well. With PowerAux, additional outputs from the system stay in sync, even when different content is being displayed.

PowerAux can also be used to produce any combination of I-MAG screens, Internet feeds, and live television productions. Each new PowerAux output can switch between any camera, clip, graphic, or even program, and then add up to six keys on top. For example, while the program out provides I-MAG on one screen, one PowerAux can provide different programming to another screen while the second PowerAux can be used to feed different content to a streaming appliance for online distribution. All outputs can be controlled through the system control panel – for richer productions, each PowerAux output can be individually controlled through a Soft Panel, iPad app, or another physical control panel.

“Switchers don’t have to limit you to creating for one screen. Now, thanks to our multiple panels and our new dual PowerAux, you can create compelling video on three screens at once,� said Ken Swanton, CEO. “With our exceptional low constant delay, it’s great for the booming I-MAG market, plus Internet and television audiences, too. Producers can optimize their compositions for all audiences on any size screen.�

PowerAux is a free download available in Beta now, and will be available for all Granite and Mica customers with the release of Video Control Center 3.1 software in July.

About Broadcast Pix Broadcast Pix is the leader in live video production systems. Its Video Control Centersâ„¢ empower operators with patented techniques that combine cameras, clips and graphics to create compelling live video. The integration of a multi-format switcher, clip store, graphics system with a Harris or Chyron CG, and device controls provides the lowest cost of ownership at a fraction of the cost of a conventional control room to buy, staff and operate. Systems range from compact systems controlled by a touch-screen or voice-automation to sophisticated 2 M/E control panels. Customers include leading broadcast, corporate, education, religious, government, webcast, entertainment and mobile studios in more than 100 countries. Learn more at www.broadcastpix.com.

Broadcast Pix, Granite, Mica, PowerAux, Fluent, and Video Control Centers are trademarks of Broadcast Pix, Inc. Patented.

SEATAC, WA — Professional video and audio systems integration firm Advanced Broadcast Solutions (ABS) today announced it recently completed a master control upgrade for Pierce County TV (PCTV), which operates two government channels and one educational channel from its facilities at Clover Park Technical College in Lakewood, Wash.

Overseen by the Rainier Communications Commission (RCC), a cooperative of Pierce County and cities and towns within the county, PCTV creates and manages government access programming for the area. It maintains a busy production schedule, including Pierce County News, a weekly news program produced in its studio, andRainier Country, an Emmy-nominated newsmagazine. PCTV also provides coverage of government meetings for Pierce County and six local cities. Programming is available via cable television and at www.piercecountytv.org.

The previous master control supported two-channel SD composite video output for PCTV and University Place TV (UPTV), a channel dedicated to the city of University Place. However, the new master control also needed to support Clover Park Technical College Television (CPTC Television), an educational channel with its playback equipment located in a separate room in the same building.

Another important requirement of the new master control was that it could eventually transition to full HD-SDI. “We saw on the horizon the opportunity to move to HD,� noted Ben Ramsey, PCTV cable operations specialist. Currently, studio and field footage is shot in 1080i using Panasonic AG-HPX300 P2 HD cameras, then downconverted for cablecast. However, PCTV recently received confirmation from Comcast that PCTV will be distributed in HD starting next year.

ABS arranged for meetings with equipment manufacturers at the 2011 NAB Show last spring so PCTV personnel could research their options. PCTV then designed the system and put it out to open bid. After winning the bid, ABS worked with PCTV to refine the system and made suggestions for improved operation. Installation of the new master control began in October 2011. After several weeks of testing, the three stations were switched to the new system in February 2012.

Based around PlayBox Technology automation, the new master control includes three AirBox playout servers and Capture Box capturing . Other new equipment includes Tektronix test and measurement tools, a Blackmagic Design router to handle the new SDI signals, and Blackmagic OpenGear A/D and D/A converters. “We still have a lot of legacy equipment,� Ramsey noted.

The upgraded space is “a lot more productive,� according to Ramsey. It includes a separate control station; previously, all work was performed at the equipment racks. A Harris Predator multi-display controller feeds two 42-inch Panasonic LCDs at the control station. PCTV also plans to install walls around the new equipment racks to reduce fan noise.

PCTV has maintained a long relationship with ABS, and Ramsey said the entire upgrade process went very well. “As a government entity, all equipment projects go out on open bid, but ABS is very helpful when we’re looking for new equipment, whether they win the bid or not,� he said. “They are experts in this field and we enjoy working with them.�

About ABS:

Based in SeaTac, WA, ABS (Advanced Broadcast Solutions) delivers customized, technologically superior solutions for broadcast, corporate, house of worship, entertainment, government, and educational facilities – from design and integration to installation and support services. Since 1982, its experienced technical staff has installed more than 700 systems for clients including Fisher Communications, Cowles California Media, Real Networks, Cisco Systems, and Microsoft Studios. For more information, call 206-870-0244 or visit www.advancedbroadcastsolutions.com.

Huntsville, Alabama – PESA, a leading U.S.-based custom design and build manufacturing company for professional audio and video signal distribution, will showcase its new easyPORT series of “throw down� multi-format converter boxes at InfoComm 2012 (Booth N1327), which runs June 13-15 in Las Vegas, Nev.

At the heart of the easyPORT concept is PESA’s compact four-port utility switch, which incorporates standard SFP-type pluggable module card cages. The easyPORT card cages can be populated to fit practically any combination of input and output signals, including HDMI/DVI, 3G-SDI, ASI, NTSC/PAL, and IP-to-ASI conversion. An internal switch fabric allow users to select which input goes to which output. The module can also be set as a distribution module, allowing any single input to be transmitted to up to four outputs.

All video formats are transcoded or converted internally, and signals can be distributed over several possible transmission paths, including coax, fiber, and CATx for IP. easyPORT is currently available in 22 different configurations to handle a wide range of video conversion and distribution needs, but “blank� boxes can be customized for specific I/O applications. For example, HDMI can be converted to 3G-SDI, NTSC/PAL can be encoded to SDI, ASI can be converted to an IP transport stream, and coaxial cable runs can be converted to fiber optic transports. With a 3G-SDI backbone, signal quality up to 1080p60 can be supported.

With built-in Ethernet and USB connectivity, easyPORT modules can be controlled over a network or locally. Each module includes PESA’s user-friendly CATTRAX software, which provides a simple interface for diagnostics, setup, and switching. Both USB and network connections can be displayed simultaneously, and multiple easyPORTs on the same network can be controlled and managed from a single software session. Changes for networked modules can be done anywhere on the network, but if a local check is required, the module can be simultaneously connected to a PC via USB.

The compact easyPORT can be mounted under a table, on the wall, or in an optional 1 RU power distribution frame. Up to four modules can be installed in a frame for shared power, reducing the need for multiple AC power plugs.

About PESA

As a leading provider of audio/video connectivity, PESA offers a wide selection of routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, broadcast and mobile truck applications. PESA offers one of the widest ranges of AV products – from large scale fiber optic routing to single-point CAT-5 DVI extenders – each with the integrity and innovative high performance technology expected from PESA. Our products are available around the world from a leading team of channel partners offering local support and installation; and all of our products are supported by 24/7 technical support. To learn more about our technologies and services visit www.pesa.com. PESA is located in Huntsville, Alabama with regional offices throughout the United States.

All products mentioned herein are trademarked property of their respective owners.

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division, has announced that Jackson Hole, Wyoming-based Brain Farm Digital Cinema selected several FUJINON lenses for the company’s aerial cinematography and extreme sport shooting. The feature film, The Art of Flight, is Brain Farm’s latest feature film release using the FUJINON lenses. The death-defying film follows a team of professional snowboarders through remote backcountry terrain from Alaska to Jackson Hole to Patagonia as they conquer uncharted snowboarding territory.

Click here to see a trailer for the film:

http://www.youtube.com/watch?v=t4CUNVYxxZM&feature=relmfu

Links to stills from the making of the film can be found here:

http://artofflightmovie.com/

FUJINON lenses used for the film include the extreme telephoto HA42x9.7B zoom and the HA14x4.5B wide-angle ENG/EFP lens, incorporated into Brain Farm’s Cineflex stabilized HD aerial camera system. Brain Farm deploys this system primarily in helicopters for aerial cinematography, but also with land and boat based vehicle mounts in other productions.

“What stood out to me the first time I saw footage shot with the FUJINON lenses was the accurate color they produced and the sharpness of the lens,� saidChad Jackson, Executive Producer at Brain Farm. “We often film a subject from a very far distance, usually a mountain away. With the FUJINON lenses we captured extremely smooth, sharp images.�

In addition, other FUJINON lenses used in production of The Art of Flight included the HA25x16.5BERD, HA23x7.6BERM and HA14x4.5BERD zooms used on Panasonic VariCam 3700 camcorders. The FUJINON TS-P58A image stabilizer was used with their HA14x, HA25x and HA23x lenses on VariCams whenever they needed to stabilize ground-based images.

Brain Farm has used its FUJINON lenses in almost every project, including a current Visa Blackcard commercial, a series of World of Red Bull commercials, National Geographic’s critically acclaimed documentary program Great Migrations, and Nat Geo Wild’s adventure series Expedition Wild. “The FUJINON 42×9.7 we use in our Cineflex gimbal is very fast, with minimal fall off, and it has an incredible zoom range,� said Jackson. “We’ve never before been able to shoot so far away and keep the image so sharp.�

Curt Morgan, CEO/President/Owner of Brain Farm Digital Cinema, is the primary DP of the footage they shoot all over the world. “We’re thrilled to be involved with the breathtaking images that Curt and his team produce,� said Chuck Lee, technology manager, FUJIFILM North America Corporation, Optical Devices Division. “They really know how maximize the full visual potential of our lenses, and given the extreme weather and challenging conditions they are used in, Brain Farm’s work is a testament to the true durability and reliability of FUJINON lenses.�

The Art of Flight is now available on Blu-ray, DVD and iTunes. The film follows Travis Rice, John Jackson, and other extreme snowboarding daredevils as they dream up new global adventures and elevate the sport to unimaginable levels. For this film, Brain Farm gathered an arsenal of the most advanced and progressive filmmaking technology to capture a snowboarding adventure of epic proportions.

Click here to view Brain Farm’s promotional reel:

http://www.brainfarmcinema.com/video/video_1.aspx

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

Los Angeles, CA – SIM Digital announced today that it has acquired the finishing division of Master Key, a Los Angeles-based post-production house. The acquisition comes on the heel of last week’s announcement of the company’s name change from Sim Video to SIM Digital.

Known primarily as a camera rental house, the company made headlines when it acquired Bling Digital in 2009 to bolster its off-line editorial business and add file-based digital dailies to its range of services. Explained SIM Chief Strategy Officer, James Martin, “With both the Master Key and Bling Digital acquisitions, SIM places itself in a position where we can offer our clients a complete package of services, from the camera all the way to a color-corrected master for broadcast.�

As part of the deal, Master Key co-owner, Elan Dassani, will join SIM Digital as its new Vice-President of Bling Finishing Services. Also joining the SIM Digital team will be renowned colorist, Chris Jacobson as the company’s new Vice President of Creative Services.

“We looked hard at the existing post business models out there, and merging with a progressive company like SIM Digital made complete sense to us,� said Dassani. “Our clients can now work with a company that can handle all of its production and post production needs, resulting in greater cost incentives.�

That sentiment is echoed by John DeBoer, COO of SIM Digital: “With SIM Digital and our Bling Digital division, we currently supply camera, on-set data management, digital dailies [with a high-speed data-pipeline to remote editorial staff], Avid and FCP system rentals and now, with the acquisition of Master Key, conform and color-correction services – one company handling all the data from beginning to end,�

SIM Digital CEO, Rob Sim noted, “This is a very exciting time for our company. In August, our CTO, Chris Parker will move to our Los Angeles office to oversee and manage our post services division with Elan. I’m very proud of our company as it continues to re-invent itself to create better workflow models for our clients in a constantly changing digital environment.�

The new finishing division will be located at the company’s Los Angeles facility in Hollywood. SIM Digital will promote this recent acquisition at Cine Gear. SIM Digital will host an after-show party during Cine Gear, on June 2nd, at their Hollywood location.

About SIM Digital:

With offices across Canada, the USA and China, SIM Digital is a world class rental facility specializing in digital production equipment and workflow services. SIM offers one of the largest and most diverse inventories of the latest digital cinematography tools from top manufacturers including ARRI, Sony, RED, Panasonic, Canon, Fujinon, Angenieux, Zeiss, Cooke. The company’s services continue to grow through its highly innovative Bling Digital division which offers expert workflow solutions including on-set data management, video assist, digital dailies, LTO tape archiving and post-production equipment for digitally acquired productions.

About Master Key:

Master Key Post is a boutique facility offering expert post and finishing services. The company boasts a specialized staff, high-end editorial rooms and a state-of-the-art coloring bay to provide services including conform, color, titling, and mastering.

Billerica, Massachusetts – Today Broadcast Pix™ has made available for download the release version of its new Fluent Rapid CG™ 2 software option for its Granite™ and Mica™ Video Control Centers™. The second-generation software can be integrated with Daktronics scoreboards controllers so as scores, clock, and other data change on a scoreboard, Fluent Rapid CG 2 automatically updates graphics created within Broadcast Pix’s built-in Harris Inscriber CG. Broadcast Pix will demonstrate the new functionality at InfoComm 2012, which runs June 13-15 in Las Vegas, Nev. (Booth C7345).

“From international soccer matches to high school football, sports is a dominant presence in live production,� said Ken Swanton, CEO, Broadcast Pix. “With support for scoreboards for multiple sports, Fluent Rapid CG 2 makes it easier than ever for Broadcast Pix Video Control Centers to deliver data-intensive CG graphics during live game coverage for Internet, television, and in-stadium audiences.�

The new Fluent-Rapid CG 2 software operates with Daktronics All Sport 3000, 5000, or 5500 series scoreboard control consoles. Supported scoreboards include baseball, basketball, football, hockey, lacrosse, soccer, and volleyball. All information on the scoreboard can be attached to on-air CG templates. Plus, Fluent-Rapid CG 2 can use a second channel to supply player statistics and graphics from a database.

A free upgrade for current Rapid CG customers, it also provides faster updates, clocks by-the-second, and dual-channel capabilities to update two different on-air graphics at once. It also automatically integrates RSS feeds and custom action buttons. Beyond live sports, Fluent Rapid CG 2 is ideal for all data intensive graphic applications, including election results, and it provides integration with EZNews for easy news automation applications.

About Broadcast Pix Broadcast Pix is the leader in live video production systems. Its Video Control Centersâ„¢ empower operators with patented techniques that combine cameras, clips and graphics to create compelling live video. The integration of a multi-format switcher, clip store, graphics system with a Harris or Chyron CG, and device controls provides the lowest cost of ownership at a fraction of the cost of a conventional control room to buy, staff and operate. Systems range from compact systems controlled by a touch-screen or voice-automation to sophisticated 2 M/E control panels. Customers include leading broadcast, corporate, education, religious, government, webcast, entertainment and mobile studios in more than 100 countries. Learn more at www.broadcastpix.com.

Broadcast Pix, Granite, Mica, Fluent Rapid CG, and Video Control Centers are trademarks of Broadcast Pix, Inc. Patented.

Huntsville, Alabama – PESA, a leading U.S.-based custom design and build manufacturing company for professional audio and video signal distribution, will demonstrate its new Cattrax Web™ browser-based router control software at InfoComm 2012 (Booth N1327), which runs June 13-15 in Las Vegas, Nev. Expanding on the capabilities of PESA’s local network-based Cattrax software, Cattrax Web uses most common Web browsers as the client interface to monitor and control routers in locations around the world.

“The ability to manage routing switchers over a networked system has become critical for many video distribution operations facing personnel budget cuts,� explained Chuck Tillett, PESA president and COO. “Cattrax Web combines basic Internet components with PESA’s outstanding routing system control to deliver an elegant, intuitive solution.�

Ideal for monitoring, post production, or any networked remote location, Cattrax Web is compatible with the full line of PESA routers and can control matrix sizes from 16×16 to 1024×1024. It operates over Ethernet via TCP/IP and communicates directly with the PESA PERC2000 router control system. Cattrax Web pulls its configuration from the PERC2000 control card inside the routing matrix or an external 1 RU chassis assembly. Once configured, Cattrax Web can be used like any remote control panel linked to the system.

The basic Cattrax Web system supports up to 10 simultaneous clients, each with a unique password protected user profile to provide access to all or only part of the matrix. As the need for additional users grows, Cattrax Web can be expanded in blocks of 10, 25, 50, and 100 users.

Based on the Microsoft Windows platform, Cattrax Web is compatible with Windows Server 2003, 2008, or Windows 7 operating systems. It resides on a customer provided network server and supports Microsoft IIS (Internet Information Services) or Apache HTTP Server. The software offers customized features such as salvos, hot takes, and individual lock/unlock of sources or destinations. Plus, single or multiple destination blocks can be switched simultaneously.

About PESA

As a leading provider of audio/video connectivity, PESA offers a wide selection of routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, broadcast and mobile truck applications. PESA offers one of the widest ranges of AV products – from large scale fiber optic routing to single-point CAT-5 DVI extenders – each with the integrity and innovative high performance technology expected from PESA. Our products are available around the world from a leading team of channel partners offering local support and installation; and all of our products are supported by 24/7 technical support. To learn more about our technologies and services visit www.pesa.com. PESA is located in Huntsville, Alabama with regional offices throughout the United States.

All products mentioned herein are trademarked property of their respective owners.

Press Contact

Mark J. Pescatore

Pipeline Communications

561-531-3106

mark@pipecomm.com

Company Contact

Dan Holland
VP, Product Marketing
256-726-9200
dholland@pesa.com

Wayne, N.J. – On a given shoot they may be capturing the grueling tension of a 24-hour car race or the adrenaline excitement of a 400-foot motorcycle jump. But veteran extreme action sports cinematographers Mike “Mack Dawg� McEntire of Mack Dawg Productions and Jay Schweitzer of Powerband Films know one constant: the rock solid performance of lenses from the Optical Devices Division of FUJIFILM North America Corporation.

McEntire and Schweitzer recently put FUJINON’s Premier PL mount zoom lenses, the 75–400mm/T2.8 – T3.8 (HK5.3×75) and the FUJINON 24-180 mm/T2.6 (HK7.5×24) to an extreme test, shooting “Red Bull: New Year. No Limits� jump event for their independent feature documentary on daredevil distance jumps. Both lenses were mounted to Red Epic cameras in this extremely challenging environment. The shoot occurred at night with dense fog. For the event, a snowmobile and a dirt bike jumped in tandem over a section of the San Diego Bay. The snowmobile jumped over 400 feet, and the dirt bike soared just shy of 400 feet. In order to capture the jumps in their entirety, the two cinematographers needed lenses that were sharp, wide open with a long range on the zoom. They found the ideal fit with the Fujinon Premiere PL glass.

McEntire is the owner of Mack Dawg Productions, a company known globally as one of the top action sports film companies. Mack Dawg has been producing extreme sports films since 1988. McEntire and fellow extreme sports cinematographer Jay Schweitzer started Powerband Films to collaborate on the “On the Pipe� series of freestyle motorcycle films 10 years ago. The “On the Pipe� films have been the definitive films on dirt biking since their collaboration began.

McEntire relied on the versatile 75-400mm again on a RED Epic camera to shoot the Rolex 24 GRAND-AM car race in Daytona Beach for Continental Tires. McEntire explained, “Both events required varied focal lengths. I found the 75 to 400mm range to be incredibly useful. It’s the longest range PL mount zoom lens available and with unbelievable 4K performance. Even shooting at a wide open T2.8 aperture for the Red Bull event, staged at night with serious fog to contend with, images were razor sharp edge to edge. It provided great-looking, slow motion footage that we like to use a lot.�

For the Rolex race, Continental wanted artsy footage for a one-hour television feature. “I was able to shoot all night in marginal light and produce amazing results,� McEntire described. “In the daytime, I captured high-speed action employing ND filtration to shoot wide open without any flare problems. My goal was to capture beautiful shallow depth of field material that you don’t normally see in a car race. I would’ve had a very hard time trying to do this with any other lens. Having a long zoom that performs like the FUJINON 75-400 in all types of light was a dream come true. This lens made a real difference in my images – at both events.�

Many of the events that McEntire and Schweitzer shoot are daredevil jumps, stunts and professional sports where the athlete has just one attempt to get it right. They have to nail a perfect shot every time. McEntire said, “The FUJINON 75-400 mm is absolutely the best lens I’ve ever come across for this type of work. The build quality is fantastic, with buttery smooth gearing that makes pulling focus a treat. It delivers a punchy, crisp image with black blacks and colors that pop. After such a great experience on these very demanding shoots, I’m looking forward to trying out the other two zoom lenses in the Premier series with upcoming productions.�

To view footage cinematographer Jay Schweitzer shot for the “Red Bull:New Year. No Limits.� event with the 24-180 mm Premier Series PL Mount lens, please click on the link above.

About MackDawg Productions

MackDawg Productions was formed in 1988 and has been at the forefront producing action sports content since that day. To date, Mack Dawg Productions has released over 40 films encompassing skateboarding, snowboarding, surfing, dirtbiking, as well working on motion pictures, national commercial spots and TV programs. Today MDP is alive and well, focused on several documentary projects as well as continued work on high-end commercial, viral marketing and TV programming. http://www.mikemcentire.com/

About Powerband Films
With more than 30 years experience capturing the full-throttle excitement of athletic competition, Powerband Films boasts a crew of some of the top action sports cinematographers in the world. Whether shooting landscape scenics, time-lapses, or high-speed competition. On the water, in the mountains or off the road, Powerband strives to deliver a masterpiece of art and wonder using motion picture images.. Visit http://powerbandfilms.com/

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

Follows Work of Long-Time FUJINON Shooter Bob Poole at Gorongosa National Park

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division has announced that “War Elephants,� a nature documentary featuring the cinematography and conservation efforts of DP Bob Poole was shot using FUJINON lenses. The documentary first aired on April 22, 2012 at 8pm ET/PT on Nat Geo WILD.

“War Elephants� also won the best documentary prize at the prestigious Sun Valley Film Festival in March. A link to the beginning of the film can be found here: http://www.poolefilms.com/index.html

NGTV’s in-house Director of Photography Eric Cochren for “War Elephants� turned the cameras on Poole, whose award-winning cinematography sheds light on the dangers facing the majestic but threatened animals of the African plains. “War Elephants� prominently features the elephants that roam Mozambique’s Gorongosa National Park. Starting in 1977, a 16-year-long civil war ravaged the country, leaving more than one million people dead and wiping out nearly 95 percent of the park’s wildlife. Elephants, poached for their ivory, were among the hardest hit — their population was reduced from more than 2,000 to just over 100. Today, peace has been restored to Mozambique, but the surviving elephants still carry the emotional scars of war.

Featured with Poole in “War Elephants� is his sister, Dr. Joyce Poole, a world-renowned zoologist specializing in the health and welfare of elephants, including their unique means of communication. About their plight, Dr. Poole describes, “We’re talking about animals that are intelligent, highly social, and probably capable of revenge. This kind of [war] experience has left a deep scar. We’re not here to make them forget. We’re here to teach them that they are safe. Gorongosa today may be the best place in Africa to be an elephant.�

Bob Poole’s lifework— including his efforts to document the life and death struggles of elephants against natural and manmade threats—is the central theme of “War Elephants.� Cochren employed an extreme telephoto HA25x16.5BERD HD Premier Series zoom lens to document Bob’s work. Throughout the film, Poole is seen shooting with his FUJINON HA25x16.5BERD and HA13x4.5BERDHD super wide-angle zoom lens. Poole also utilized his FUJINON TS-P58A external stabilizer for shots requiring image stabilization on either lens. For both Poole and Cochren, FUJINON lenses have proven to be durable and rugged in inclement weather conditions—such as the powerful winds, extreme heat, and massive sandstorms common to the African plains.

To see footage of Bob Poole on camera in “War Elephants,� please click on the following link:

http://www.poolefilms.com/bob_on_camera.html

Today, the remaining elephants are traumatized by violence, and as a result, quite hostile and aggressive towards humans. Nevertheless, DP Poole repeatedly risks his personal safety to capture breathtaking images of the elephants in their natural habitat.

“Since the elephants are wary of humans and have an uncanny sense of smell and earth vibrations, Joyce and I must observe them from considerable distance,� said Poole. “They can charge at you from a half-kilometer away and attack if they believe they are in danger.

“Filming the elephants at great distances requires highly stable, high-performance optics and camera equipment,� Poole continued. “My FUJINON 13x wide angle zoom establishes scenic and beauty shots, and my 25x telephoto zoom helps locate subjects and then zero in. If I’m properly set-up, balanced, and leveled, I don’t miss any priceless moments of animal behavior anymore.�

In Bob Poole’s two most recent NGTV wildlife documentaries, “Great Migrations� (November 2010) and “Africa’s Lost Eden� (March 2010), he focused on the plight of elephants at Gorongosa National Park in Mozambique. Besides producing over 30 nature documentaries for NGTV, Poole is also a member of the board of Gorongosa National Park, which is entrusted with its restoration and preservation.

Bob Poole is also employing his FUJINON lenses in the production of a digital textbook available on the iPad regarding the plight of Gorongosa National Park, and he plans to produce a digital field guide for the park.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

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FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com