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Archive by Robin Hoffman

Blue Hat Design Installs FUJINON HD Lenses at 12Stone Church in Atlanta

12Stone Church now bases video production at its four Atlanta campuses on FUJINON lenses

Wayne, N.J. – As one of the fastest growing churches in America, 12Stone Church recently opened a new Atlanta metro campus called Sugarloaf, which is equipped with a state-of-the-art HD video and audio production facility complete with Grass Valley LDX80 Premiere cameras and FUJINON HD lenses from the Optical Devices Division of FUJIFILM North America Corporation. The lens package includes: two FUJINON XA22X7 Studio Series box lenses on pedestal-mounted cameras, and two FUJINON ZA12X4.5 ENG lenses for handheld applications.

At these four locations, 12Stone—a Wesleyan evangelical Christian Church—offers 20 worship services weekly to over 30,000 attendees. The new 1,000-seat Sugarloaf worship center joins three other regional locations, including the Central campus (in Lawrenceville, GA) with its 2,600 seat-worship center, the Hamilton Mill campus with an 800-seat worship center and Flowery Branch with 500 seats. 12Stone also webcasts select services at its website.

“12Stone Church has been using FUJINON lenses for years at its Central campus, where the lenses have performed extremely well. The lenses produce exceptional picture quality, even in very low lighting conditions, and they’re backed by excellent customer service,” said David Roche, project manager for Technical Innovation’s Blue Hat Design, a systems integration firm specializing in audio/video installation and broadcast solutions for houses of worship (HOWs) headquartered in Norcross, GA. “So when it came time to choose HD lenses for the new Sugarloaf campus, we were very comfortable staying with FUJINON.”

In 2008, Blue Hat Design upgraded 12Stone Church’s Central campus with HD video production capabilities—including production control rooms, audio for video control rooms and edit suites—as part of a bigger facility renovation. The main campus also features a custom theatrical lighting grid, professional sound system, five Christie Digital HD20K projectors and large on-stage screens for image magnification.

In 2014, Blue Hat Design returned to install a fully equipped HD video production facility at the new Sugarloaf campus. In June 2014, Blue Hat Design won a 2014 Commercial Integrator BEST Award for Best House of Worship Project for its innovative design, which allows 12StoneChurch to share its HD video and audio production facility with the JohnC.MaxwellLeadershipCenter. The architecturally stunning Sugarloaf building—designed by Wakefield, Beasley & Associates—houses both 12Stone’s worship center as well as the MaxwellCenter, which provides training for pastors and motivational speakers.

Sugarloaf is unique in that it has a full television studio, equipped with its own lighting grid, LED lighting panels, 3G fiber camera interconnections, audio connections, three 16-foot tall cyc walls and seating for a 200-member audience. It also has two Grass Valley Karerra 2.5 ME switchers, several Yamaha audio mixing consoles with Dante networking, Christie projectors and top of the line video monitors and IMAG displays.

12Stone’s multi-campus design allows video production of the services—including musical performances, scriptures and sermons—to originate from any of the four locations. The video is then distributed via a dedicated video over fiber IP network matrix that connects all four locations, and stored on Grass Valley K2 Summit 3G or K2 Solo 3G Elite servers for local playback at each of the worship centers.

“Over the years, 12StoneChurch has had a very positive experience with FUJINON lenses and the outstanding service and support from our Fujifilm Sales Rep Susan Teuscher, who helped us greatly on this Sugarloaf project,” Roche said. “That’s why we like FUJINON lenses and plan to stay with this brand for our next 12StoneChurch renovation slated for 2015.”

This year marks FUJIFILM’s 80th anniversary, and 40 years for the Optical Devices Division, formerly known as FUJINON, in the U.S.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.7 billion, at an exchange rate of 103 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

About Blue Hat Design
Technical Innovation’s Blue Hat Design delivers customer-focused broadcast solutions to the worship market, from systems integration services and emerging media technology, to equipment provisioning and broadcast consulting services. When it’s time to build, their clients come back time and again to “experience the difference” of their exclusive Jet Stream Total Program Management® approach. Blue Hat Design has added value within influential houses of worship like 12Stone Church, Passion City Church, Cross Pointe Church and Bellevue Baptist Church. With Blue Hat Design’s recent win of the 2014 Commercial Integrator Award for Best House of Worship Project, they are proud to say that their projects are noticed for their excellence. TI Blue Hat Design is dedicated to bringing that same level of expertise to each of their projects.

For more information about TI’s Blue Hat Design, visit: www.bluehatonline.com

Zylight F8 LED Fresnel Delivers Reliable Performance, ROI for Lightworks.TV

LOS ANGELES – Through his London-based company, Lightworks.TV Ltd., lighting cameraman Scott Munro shoots and edits a variety of projects, from U.S. network news packages to corporate videos and documentaries. While he does not own a professional HD camcorder, he has invested in an extensive collection of production accessories and lighting instruments, including the Zylight F8 LED Fresnel.

“It’s hard to keep up with camera technology,” he explained, “but you can own lights these days and make them work for all sorts of projects. If you buy good products, like the Zylight F8, you’re going to get a good return on your investment. Good lighting never goes out of fashion.”

Munro appreciates that battery-powered LED lights allow cameramen to bring lights to locations where HMI lights are not an option. That said, he has not converted his entire lighting arsenal to LED, because most instruments he has tested only deliver soft light. The Zylight F8 LED Fresnel was a notable exception, which is why he purchased one in late 2013 and has used it for a variety of projects this year.

“There is a need for hard lighting sometimes,” Munro said. “LED is an evolving market. There have been improvements, and I think Zylight is one of those big improvements.”

Through its eight-inch SCHOTT glass lens, the F8 maintains single shadow traditional beam shaping, while its patented focusing system allows spot and flood operations. The fully dimmable F8 has a high CRI (color rendering index) and offers an adjustable beam spread (16-70 degrees). Its LED engine with quantum dot technology draws only 100 watts, but delivers close to the light output of a traditional 1000-watt Fresnel.

With such varied shooting assignments, the daylight (5600K) balanced F8 was the “obvious choice” instead of tungsten (3200K) for Munro, because he needed the higher output for outdoor shots. Inside or out, he uses barn doors with a soft box and honeycomb grid to shape the F8’s output. “You can always make a big light smaller,” he noted, “but you can’t make a small light bigger.”

Munro praised the F8’s build quality and compact storage, both important factors for shooting on location. The F8 proved its worth during a recent shoot at the Farnborough International Airshow outside of London in July. Munro only had a short window of time, and external power for HMI lights was not an option. He powered his Zylight with an IDX battery and got the shots his client needed.
“Working quickly and efficiently is a great way to please a client – and bring them back,” Munro said. “I feel the Zylight is an efficient light. It’s just great. It’s focusable, controllable, affordable and incredibly reliable.”

ABOUT ZYLIGHT LLC
Founded in 2003, Zylight LLC is the leading manufacturer of intelligent LED lighting instruments for the film and video production industry. Every model in its easy-to-use lighting system produces fully calibrated bright white light, while some also provide a spectrum of adjustable colors without gels. Full wireless control and DMX integration are included, and AC or DC power options are available. The Zylight state-of-the-art LED system is truly the most unique and flexible lighting system on the market today. With more than 50 dealers worldwide, Zylight continues to develop innovative LED lighting solutions to help make your job easier. More Than Bright – Zylight. Find out more at www.zylight.com.

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Canada’s Woodbine Entertainment Uses FOR-A 4K Camera for Racing Coverage of The Queen’s Plate

Toronto, ON – Kicking off the 2014 season of Canada’s Triple Crown of Thoroughbred Racing, Toronto’s Woodbine Racetrack hosted The Queen’s Plate Stakes last month. The event is the longest continuously run stakes race in North America, and this year marked its 155th anniversary. To ensure not a moment of horseracing action was missed, production of the event included use of FOR-A’s FT-ONE 4K variable frame rate camera, used in conjunction with FOR-A’s ZE-ONE 4K extraction system.

“We used the FT-ONE to give us a slow-motion replay of the finish for our biggest race of the year, and the camera gave us exactly what we were looking for,” said Andrew Barnhardt, Broadcast Technical Supervisor of the Woodbine Entertainment Group. “With the FOR-A’s 4K extraction system, we could select the desired HD framing from the 4K raster to get exactly the shot we wanted.”

The ZE-ONE allows FT-ONE operators to frame and extract any 4K image area of any scene for HD replays. The solution provides operators with an intuitive touch-screen interface, allows users to smoothly zoom in or out, and includes an embedded audio delay processor.

Capable of recording up to 900 frames per second (fps), the FT-ONE was used with a FUJINON 85-300mm Cabrio lens (ZK3.5×85), and positioned near the finish line of the race to catch all of the action of the last run in super slow motion replay. Coverage of the horse race was shown on The Sports Network (TSN), and footage from the FT-ONE at 420 fps was broadcasted within a minute of the finish of the race on July 6th.

“We cropped the race shot fairly wide, then used the ZE-ONE extraction system to provide a 200 to 300 percent zoom with full HD quality for playback,” said Andrew Alexander, Vice President of FOR-A Canada, who helped with set-up and operation of the FT-ONE at the event. “We were also able to track zoomed shots on playback to create specific pan effects.”

“I was confident that FOR-A would deliver for us on the day of the Plate, and fortunately that proved very true,” explained Barnhardt. “We’ve used FOR-A gear in our live production facilities for years, and their reliability is unmatched.”

About FOR-A
FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 714-894-3311 or visit our web site at www.for-a.com.

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JVC ‘F.A.S.T. Track Tour’ to Showcase Live HD Streaming Technologies

Multi-City Road Show Launches in Boston on Aug. 26

WAYNE, NJ – JVC Professional Products Company, a division of JVC Americas Corp., today announced its “F.A.S.T. Track Tour,” a series of presentations to promote the live HD streaming capabilities built into its camcorders and related products, as well as to provide information about streaming technology for video professionals. The multi-city tour launches in Boston on Aug. 26, 2014, at the Boston Marriott Newton, and continues to Fort Lauderdale, Fla., on Sept. 23. The free seminars run from 10 a.m. to 3 p.m. and include lunch.

Short for “Fluent Adaptive Streaming Technology,” F.A.S.T. represents streaming technology built into JVC’s GY-HM650, GY-HM850 and GY-HM890 cameras that includes content-aware error correction to ensure reliable HD transmission over a variety of Internet connections. During the presentation, JVC will showcase the cameras as well as its new BR-800 ProHD Broadcaster server, BR-EN800 encoder and BR-DE800 decoder. The program will also include guest speakers and interactive demonstrations.

“JVC has already revolutionized live reporting for several broadcast news stations across the country. Now we want to show the professional non-broadcast marketplace – from corporations and churches to PEG channels and event videographers – how to provide cost effective live HD transmissions for their audiences,” said Dave Walton, assistant vice president, marketing communications. “We have recruited industry experts to share valuable information and help our attendees get on the ‘F.A.S.T. Track’ for live HD video streaming.”

The program includes an introduction to streaming technology, including details on bandwidth, data rates, encoding and protocols. Streaming production workflows, from network connectivity to delivery, will also be discussed. The seminars will be presented by industry consultant Jan Ozer, who has written more than 20 books about video technology and currently writes for Streaming Media Magazine and Streaming Media Producer.

“Many producers shy away from live streaming because they think it’s too hard, too expensive and that the quality is inferior,” said Ozer. “With its in-camera HD streaming capabilities, JVC has created a simple, high-quality and affordable streaming solution that can improve communications within an organization or potentially create a new revenue stream.”

Additional F.A.S.T. Track Tour dates are being confirmed for other major markets, including Atlanta, Chicago, Dallas, Los Angeles, New York, San Francisco, Seattle and Washington D.C. Registration is free, but seating is limited. For registration and more information, please visit pro.jvc.com/fast.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
Headquartered in Wayne, New Jersey, with West Coast operations in Long Beach, California, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment, D-ILA front projection systems, and Super LoLux HD video security products. For further product information, visit JVC’s Web site at http://pro.jvc.com or call (800) 582-5825.

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ABS Returns to Seattle and Portland for Media Technology Expo 2014

SEATAC, WA — Video professionals in the Pacific Northwest are gearing up for the 3rd Annual Media Technology Expo, which begins Sept. 30 at Fremont Studios in Seattle and concludes at Left Bank Annex in Portland, Ore., on Oct. 2. Presented by professional video and audio systems integration firm Advanced Broadcast Solutions (ABS), both venues will feature a full schedule of educational seminars, plus an exhibit hall showcasing the industry’s latest technologies and services from almost 40 exhibitors. Registration is free and includes lunch.

“Based on the response we’ve received over the past two years, it’s clear that the Pacific Northwest professional video marketplace needs a show like MTE,” said Mark Siegel, president of ABS. “Larger shows like NAB are great and attract people from across the country, but many smaller operations and even some broadcasters can’t afford to attend. MTE provides our regional production community access to new equipment demos and one-on-one time with company reps, so they can research the gear they need to drive their business.”

“MTE helps our company connect with video professionals from two of the largest television markets in the U.S.,” added Sarah Madio, marketing communications manager for Broadcast Pix, which will demo its integrated production switchers at the show. “This is a great opportunity for us to showcase our product line to schools, government channels and broadcast stations. We’ve been a part of MTE since the beginning and it keeps getting better.”

The conference program will include sessions on audio, lighting techniques, intercoms, virtual sets and 4K production. It will also feature a “Broadcast Roundtable” with local news professionals who will speak about changing business models and emerging technologies. MTE 2014 is being sponsored by the Washington Association of Telecommunications Officers and Advisors (WATOA).

MTE 2014 is open 11 a.m. to 7 p.m. in both locations and offers free valet parking for all attendees. Registration includes free food and beverages during the show, but space is limited. For registration, vendor information, and full seminar schedule, visit www.mediatechexpo.com.

About ABS:
Based in SeaTac, WA, ABS (Advanced Broadcast Solutions) delivers customized, technologically superior solutions for broadcast, corporate, house of worship, entertainment, government, and educational facilities – from design and integration to installation and support services. Since 1982, its experienced technical staff has installed more than 700 systems for clients including GOCOM Media, Cowles California Media, Cisco Systems, Meredith, and Time Warner Communications. For more information, call 206-870-0244 or visit www.advancedbroadcastsolutions.com.

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Worcester State University Upgrades to HD with FOR-A Video Switcher

Cypress, CA – When Worcester State University began its most recent studio upgrade, the school was looking for video equipment to take them into the world of high definition. In the market for a cost-efficient yet feature-rich switcher to train students, the university found what it was looking for in FOR-A’s HVS-390HS video switcher.

“We’d been using a switcher that limited our production capabilities. FOR-A’s HVS-390HS allows for more creativity and functionality, so we’re able to add an extra dimension into our teachings,” explained Tom White, Assistant Director of Multimedia Services at Worcester State University. “While our FOR-A switcher is HD, we had the option to keep our remaining equipment SD if we had to for budgetary reasons. This gave us some breathing room.”

Worcester State University’s video production studio went completely high definition in November 2013. The school primarily uses the HVS-390HS switcher for educational training purposes, but it also puts the switcher to work for in-house productions, such as student television shows, and announcement and marketing productions for the university.

The university has found the ease of use and design of the HVS-390HS switcher as two considerable benefits. Some of the students who operate the switcher have never done any type of video production before, but they quickly learn the basic functions of the unit. Durability and reliability are big factors of the HVS-390HS for the university, since around 80 students work with the switcher in a given week.

“We’ve been very impressed with the high cost performance of the switcher,” White said. “We’ve also noticed that there’s a great synergy with FOR-A’s HVS-390HS in the way it fits in our studio and works with our other equipment. It took almost no effort to integrate the switcher into our system. It’s just a beautiful unit that has been a great match for our school.”

About FOR-A
FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 714-894-3311 or visit our web site at www.for-a.com.

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Broadcast Pix Introduces ‘PixPlay’ Slo-Mo Replay Option for Blackmagic Design HyperDeck, AJA Ki Pro

Billerica, Massachusetts – Broadcast Pix™ today announced PixPlay, a new software option that will allow any Broadcast Pix integrated production switcher to provide slow motion control to a Blackmagic Design HyperDeck or AJA Video Systems Ki Pro disk recorder.

Originally developed as a cost effective solution so game officials could review footage for high school and college sports, PixPlay can also be used during production for almost any sports application, including football, basketball, baseball, soccer and even extreme sports like auto racing. Regularly priced at $495, PixPlay will be offered free to customers purchasing a new Flint™, Granite™ or Mica™ integrated production switcher until Sept. 30.

An operator can replay footage manually using controls on the front panel of the HyperDeck Studio or Ki Pro. With PixPlay, however, VTR control is ported to the production switcher along with six preset replay speeds. Users can also “scrub” or single step through a scene for better control and functionality.

PixPlay also includes an unlimited number of “in” points as part of a playback EDL, which instantly cues the proper scenes. All scoring plays during a football game, for example, can be selected and cued for instant playback at one of PixPlay’s preset replay speeds.

“Broadcast Pix systems already work well with AJA and Blackmagic file-based recorders via our PixPad interface, but our new PixPlay adds a new level of integration and functionality,” said Steve Ellis, CEO of Broadcast Pix. “The workflow is remarkably easy and delivers great slo-mo imagery at a fantastic price.”

About Broadcast Pix Founded in 2002, Broadcast Pix is the leader in integrated production switchers, with customers in more than 110 countries. Available in several configurations, from compact systems with end-to-end integration to large-scale systems for high-end live productions, Broadcast Pix switchers include CG, dual clip stores, file-based macros, external control software, and customizable multi-view and virtual sets with patented control options. Broadcast Pix also offers ReVue next generation slow motion systems, fX3D real-time 3D graphics, Rapid CG dynamic graphic playout software, and VOX voice-automated live video production, each designed to enhance our highly integrated live production switchers. Customers include leading broadcast, corporate, education, government, religious, sports, streaming, and visual radio studios. Learn more at www.broadcastpix.com.

Broadcast Pix, Flint, Granite and Mica are trademarks of Broadcast Pix, Inc. Patented. Made in USA.

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FOR-A Latin American Sales Awards, Miami Meeting

On June 11th, video and audio manufacturer FOR-A Corporation of America held a meeting at its office in Miami to focus on business in Latin America. Attendees of the event included FOR-A equipment dealers from nine countries, including Cricon, Excelencia, Videocam, SVC, Arze and Videomedia LTDA. FOR-A Corporation President, Mr. Katsu Kiyohara, traveled from Tokyo to attend the meeting as well.

FOR-A presented several awards to meeting attendees, including: Tecnovideo’s Arthur Oguri for greatest number of sales in 2013; SVC’s Domingo Simonetta for selling the highest number of HVS-390HS video switchers; and the recognition of Arrow Media as the newest addition to FOR-A’s South American dealers. As pictured, FOR-A America’s Latin American Sales Manager Mario Rodriguez (left) and FOR-A America’s President Hiro Tanoue (right) and present Arrow Media’s Juan Carlos Merria with the award.

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SET Expo 2014: FOR-A to Showcase Range of Video Solutions

Cypress, CA – FOR-A Corporation of America announces it participation at the upcoming SET Expo 2014, taking place at the Expo Center Norte in São Paulo, Brazil from August 25-27. FOR-A will exhibit a variety of its popular solutions in booth E17, including its full 4K variable frame rate camera, video switchers, signal processors and multi viewers.

Among the highlights of FOR-A’s booth will be the highly regarded FT-ONE 4K super slow motion camera. Capable of recording up to 900 frames per second, the FT-ONE will be demonstrated alongside FOR-A’s ZE-ONE 4K extraction system. The ZE-ONE allows FT-ONE operators to zoom in on and extract specified HD scenes at any size from 4K sources.

FOR-A will also showcase a number of its popular video switchers, including the HVS-XT portable switcher series. Both the HVS-XT100, which comes with a separate main unit and control panel, and the HVS-XT110, which features a compact, integrated design, will be on display. FOR-A’s HVS-390HS video production switcher will also be shown. Offering unique capabilities that allow operators to deploy any aux bus transition with cuts, mixes, or wipes, and display a keyer complete with DVE functions, the cost-efficient switcher is widely used by broadcasters, houses of worship, education facilities and corporate video producers.

A variety of FOR-A’s signal processors will also be on display, including the award-winning FA-1010, which includes 10 video inputs and outputs and offers multi-channel routing between sources and effective video and audio signal processing for line, relay, reporting, production, editing and delivery applications. The FA-9520 and FA-9500 multi purpose signal processors will also be demoed at the show.

Other equipment to be shown by FOR-A includes the new MV-1620HSA multi viewer, a compact (1RU) but full-featured unit that includes the option to cascade it with other units to display up to 64 sources simultaneously.

“This region is so important to FOR-A, and the SET Expo 2014 is a premier Latin American industry event,” said Mario Rodriguez, FOR-A’s Latin American Sales Manager. “We look forward to exhibiting at this year’s show and displaying some of our newest and most in-demand solutions. A product I’m particularly looking forward to showcasing is our award-winning FA-1010 signal processor, which has proven itself to be a highly popular solution in the region.”

About FOR-A
FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 714-894-3311 or visit our web site at www.for-a.com.

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ABS Lighting Grid Upgrade Improves Studio Versatility, Reduces Energy Costs for TV Tacoma

SEATAC, WA – The production studio for TV Tacoma, a government access channel serving the City of Tacoma and Pierce County, Wash., is a lot brighter and more versatile since professional video and audio systems integration firm Advanced Broadcast Solutions (ABS) upgraded the facility’s lighting grid. ABS removed all incandescent lights and replaced them with almost 70 Brightline daylight balanced (5600K) fluorescent and LED LIGHTING instruments.

According to Mark Siegel, president of ABS, the redesigned lighting grid has twice the lights but has reduced energy consumption (including HVAC usage) by more than 75 percent. The four-day project was completed in February and also included a new ETC Element lighting console, which allows operators to dim all instruments and save lighting designs for easy recall.

Under the direction of supervisor John Miller, TV Tacoma has six FULL-TIME producers and a full schedule of original series and special programming, which is available locally on Click! and Comcast cable systems. Programming is also streamed live on www.cityoftacoma.org and archived through Granicus for on-demand viewing. The City of Tacoma also operates a regional bulletin board channel and a regional master control center that serves six channels from its facility.

The primary goals of the project were to drastically improve the overall studio lighting to coincide with the arrival of new sets, as well as reduce heat and energy consumption generated by the existing incandescent (quartz) lights. The 25×40 studio space once housed three sets, but now has enough lighting to support six sets, including a new green screen wall for chromakey productions.

Joe Cervone, a sales manager for Brightline who assisted with the project, said the company’s fluorescent SeriesONE fixtures were used to light large areas of the sets. “From there, we used our Lupolux LED Fresnels to sculpt, highlight, and add depth and texture,” he explained. “By mixing broad and point sources, we were able to produce excellent results with a more realistic return on investment, more so than if we just used LEDs.”

Jeff Lueders, cable communications and franchise services manager, City of Tacoma, said the new lighting was part of their overall improvement plan to enhance productions and the viewer experience. “It definitely makes our studio space more versatile, allowing PROGRAMS to include a performance area in addition to the traditional interview area,” he said. “The new lighting scheme also helps prepare our facility for the transition to HD production, which should be completed within the next nine months.”

“The before-and-after differences are stunning,” Cervone added. “In the ‘pre-light’ shows, the interview set almost looks grey and black, while it’s actually several shades of red, violet and gold. Also, utilizing daylight-balanced sources, we were able to relieve some of the challenges to the broadcast chain while they’re rapidly switching from studio to exterior location shots.”

“TV Tacoma might not have the biggest studio, but their investment in new lighting instruments has made their space significantly more flexible,” said Siegel. “The investment in Brightline fixtures is already paying off in lower energy costs and improved lighting quality. Plus, the new ETC lighting board makes it easy to recall lighting schemes for regular series, which saves a lot of time and effort.”

About ABS:
Based in SeaTac, WA, ABS (Advanced Broadcast Solutions) delivers customized, technologically superior solutions for broadcast, corporate, house of worship, entertainment, government, and educational facilities – from design and integration to INSTALLATION and support services. Since 1982, its experienced technical staff has installed more than 700 systems for clients including GOCOM Media, Cowles California Media, Cisco Systems, Meredith, and Time Warner Communications. For more information, call 206-870-0244 or visit www.advancedbroadcastsolutions.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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