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Archive by Robin Hoffman

NATURAL HISTORY DP MARK SHELLEY USES FUJINON ZOOMS TO CAPTURE THE DRAMATIC RESCUE OF “OTTER 501”

Wayne, N.J. – The breathtaking Monterey Bay Coastline is the setting for a natural history film documenting the rescue of “Otter 501” – a sea otter pup found clinging to life on the beach after being separated from her mother.

Cameras follow Otter 501 as she’s taken to the Sea Otter Research and Conservation (SORAC) facility at the Monterey Bay Aquarium, where a specially trained team will introduce a surrogate sea otter mother to raise the pup until she’s ready to be released back into the wild. She was called Otter 501 because she was the 501st sea otter admitted to SORAC. Through Otter 501’s ordeal and survival, viewers gain a better understanding of the threats sea otters face in the wild, including, great white sharks, and a host of diseases and toxins coming from human actions.

One mission of this feature film is to raise awareness of the plight of the Southern sea otter, a threatened species protected by the Endangered Species Act. Because of these protections, the “Otter 501” boats could not get very close to the marine mammals, making the long zoom lenses a crucial production asset.

Natural history Director of Photography (DP) Mark Shelley and his production crew used FUJINON 2/3” format Premier Series zoom lenses to capture rare footage of sea otters in their natural habitat off the California coast. They were also used to document Otter 501’s experience at SORAC and her triumphant return to the sea.

“Our FUJINON lenses did a phenomenal job in extreme conditions,” said Shelley, who is president of his own production company, Sea Studios. “When you’re capturing wildlife footage, you don’t have the luxury of setting up the perfect shot. To capture this footage, we were continually framing, zooming, and focusing the shots, trying to predict how and where the sea otters would swim. Our FUJINON zooms captured extremely sharp, crisp images, with no aberrations or flaws – despite the salt water, sea spray, and other challenges.”

The story of Otter 501 is seen through the eyes of a young woman named Katie who embarks on an adventure after college that takes her to Monterey where she discovers the sea otter pup stranded on the beach. In a departure from conventional wildlife documentaries, Katie conveys the story by speaking into the webcam on her laptop as she blogs about her experience.

Picture quality was of critical concern to the production team, which included DP Mark Shelley, Producer Josh Rosen, Director Bob Talbot, Cameraman Ernie Kovacs, and Editor Shirley Gutierrez, because the film will be projected on large theatrical screens. However, the storyline required that the super sharp digital HD footage be interspersed with Katie’s prosumer and webcam footage—an effect that DP Shelley said worked extremely well.

According to “Otter 501” Project Manager Arlene Burns, “A variety of video vignettes and short films were also produced as part of an extensive social media campaign that will help promote the movie. Among the videos that we hope will go viral are: a short piece showing how Katie learned to roll a kayak in the surf, and a behind the scenes look at the making of ‘Otter 501.’”

FUJINON lenses were used on Panasonic Varicam and Sony CineAlta cameras. The Varicam and F900 employed a FUJINON HA13x4.5 super-wide lens for underwater and top-side production. An extended-range, yet portable HA25x16.5 ENG-Style zoom was used for top-side production. A Sony F950 with a HA42x9.7 FUJINON ENG-Style zoom lens was used in a Cineflex gyro-stabilized housing that was extended from the side of a boat using a jib-arm.

Shelley added, “The customer support we received from Fujinon’s Western Manager Chuck Lee was invaluable. He is a true supporter of natural history production.”

Production, which began in January 2011, involved 16-hour days, six days a week over many months in all types of weather and lighting conditions.

“Otter 501” was funded by the National Science Foundation, the David and Lucile Packard Foundation and investor Clint Jones. It is slated for release in first quarter 2012 to cinemas and aquariums nationwide.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

About Sea Studios Foundation

Sea Studios Foundation is a non-profit team of award-winning filmmakers, respected scientists and communication experts who work together to raise public involvement in solving the major threats to our planet’s health. We are dedicated to raising awareness of all the ways human life is entwined with the natural environment, and exposing the complex web of connections of Earth’s life support systems. We believe that lasting solutions demand an informed, engaged public as well as government and business leadership. In all our work we rely on cutting-edge social science research, extensive scientific and public opinion research, and we rigorously evaluate everything we do.
The Foundation received international acclaim for two recent projects produced for PBS in collaboration with the National Geographic Society: The Shape of Life, a primer for understanding the evolution of the animal kingdom and animal biodiversity, and Strange Days on Planet Earth, One and Two, hosted by Academy-award nominee Edward Norton. Both projects were praised for the quality of their science-based content, style, storytelling and pioneering techniques in underwater and deep-sea filmmaking.

Strange Days on Planet Earth is the recipient of fourteen international awards, including Wildscreen, the environmental equivalent of the Academy Awards®. Building upon the Strange Days Two episode Dirty Secrets, Sea Studios spearheaded the Think Beyond Plastics Social Activation Campaign, which won Best 360 Campaign at the 2009 Jackson Hole Film Festival. The Sea Studios film Once Upon a Tide won Best Children’s Film at Jackson Hole.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: http://www.fujifilmusa.com/products/optical_devices/index.html.

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Rock Church Produces Live Video Streaming with Broadcast Pix Granite 5000

Billerica, Massachusetts – Broadcast Pix™ today announced that the Rock Church and World Outreach Center, based in San Bernadino, Calif., is using its new Granite™ 5000 integrated live video production system to distribute live video of its religious services for a growing Web-based audience, while simultaneously producing an image magnification (I-MAG) video presentation in its sanctuary.

Rock Church upgraded to Granite in May 2011, replacing a Slate™ system that was installed in 2010. According to Luke Cobrae, Rock Church’s video director and young adult pastor, the 2 M/E capability of the Granite 5000 was a primary reason for the upgrade. Both Broadcast Pix systems were installed by VMI, Inc., a systems integrator with offices in California and Washington. The Slate replaced an aging Video Toaster, which had been used since the church relocated to its current campus in 2003.

Established in 1988 in one of the most impoverished big cities in the United States, the non-denominational Rock Church has more than 20,000 members and regularly draws up to 7,000 each week for services Wednesday night, Friday night, Saturday morning, Sunday morning, and Sunday evening. “Video has always been a want, but budget is always a challenge,” said Cobrae. “Broadcast Pix completely opened the door for video production at the church. Our quality instantly skyrocketed.”

The church conducts 10 weekly services; two are streamed live and three others can be accessed at www.rockchurch.com, while a separate I-MAG presentation is produced for the congregation in the sanctuary and distributed across the 25-acre campus, which includes a school, café, and bookstore. The move to Granite also allows Rock Church to send a native HD signal directly to its two Christie LW600 projectors for I-MAG in the church, which significantly cut delay.

“Broadcast Pix went out of their way to make sure we were satisfied and the switcher suited our needs,” Cobrae added. “There’s a big difference between a studio-in-a-box and a Broadcast Pix system.”

Rock Church typically has a six-camera production for its services, including two center cameras, a dedicated camera for the singers and musicians, and a mounted pan/tilt/zoom camera for reaction shots from the congregation. It uses three Sony widescreen digital SD cameras and a combination of other cameras, including Panasonic AG-DVX100 and Sony PMW-EX1 handheld HD cameras. With its integrated frame synchronizers and multi-definition I/O, Granite seamlessly switches between the various sources.

Rock Church also takes advantage of Granite’s built-in Fluent™ workflow tools, including Fluent-View, which is used in conjunction with an Avitech Rainier multi-viewer. Cobrae has replaced the control room’s black-and-white CRT monitors with LCDs that use Fluent-View to display color images and much more information.

During services, Rock Church uses the integrated Fluent Clip Store extensively to provide sermon illustrations and video announcements – and Fluent Watch-Folders provide an easy way to import announcements or last-minute graphic changes. Plus, Granite’s external keyer is used to display lyrics and other graphics from ProPresenter. Cobrae said the production crew is a combination of volunteers and a small team of full-time and part-time staff.

Eventually, Rock Church plans to replace its analog and digital SD cameras with HD studio cameras. Cobrae also wants to explore video distribution to the other four Rock Church satellite campuses in 2012.

About Broadcast Pix Broadcast Pix is the leader in integrated live video production systems. Its systems provide the best control surface for combining cameras, clips and graphics to create compelling live video. These surfaces enable total control of the built-in multi-format switcher, clip store, graphics system with a Harris or Chyron CG, and device controls. Its Fluent™ workflow enables files and data to be easily incorporated from other parts of the studio. Broadcast Pix systems are a fraction of the cost of a conventional control room to buy, staff and operate. System range from small systems controlled by a touch-screen or voice automation to sophisticated 2 M/E control panels. Customers include leading broadcast, corporate, education, religious, government, webcast, entertainment and mobile studios in more than 90 countries. Learn more at www.broadcastpix.com.

Broadcast Pix, Fluent, Granite, and Slate are trademarks of Broadcast Pix, Inc. Patented.

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Vizrt Ltd. Enters into Contract with Central European Production Company for Graphics Solution

Bergen, Norway, Vizrt Ltd. (Oslo Main List: VIZ)

Vizrt Ltd., a leading supplier of production tools to the digital media industry, announced today that the Company has signed an agreement with a Central European Production Company worth approximately USD 280,000.

The contract with Vizrt will allow the production company to produce a weather show, driven by Vizrt graphics software. Viz Engine will be used to produce real time HD content. Dynamic 3D content will be designed using Viz Artist. Viz Content Pilot will drive live, pre and post-production as a Character Generator (CG).

About Vizrt:
Vizrt offers a new vision for content creation and delivery with an end-to-end solution from ingest to visualization. Our solution combines Vizrt’s true 2D/3D graphics tools with Curious Software’s World Maps and Ardendo’s Asset Management. Running on non proprietary software, the combination of these unique cutting edge products ensures a seamless workflow from conception to multi-format distribution. The latest addition to the Vizrt product suite is Viz|3G for hand held devices.

Vizrt’s product suite is used by the world’s leading broadcasters including: CNN, CBS, Fox, BBC, Sky, ITN, ZDF, Star TV, TV Today, CCTV and NHK. Also, many world-class production houses and corporate institutions, including both the New York and London Stock Exchanges, utilize Vizrt solutions.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com

Press contacts:
Martin Burkhalter
CEO
+41 22 365 75 01
mbu@vizrt.com

Ofra Brown
CFO
+47 5351 8040
ofra@vizrt.com

SCHWARZ Financial Communication
Frank Schwarz
+49 611 1745 398 11
schwarz@schwarzfinancial.com

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Broadcast Pix Strengthens Management to Exploit New Leadership Products

Former President Ken Swanton Named CEO, Rob Flory Becomes Board Chairman, Ron Gruner Added as Board Member

Billerica, Massachusetts – Following several new innovations that enhance its leadership product line of integrated video production systems, Broadcast Pix™ today announced a series of personnel changes to strengthen the management of the company. Broadcast Pix President Ken Swanton has been promoted to CEO, financier Robert H. Flory, Jr. is now Chairman of the Board of Directors, and entrepreneur Ron Gruner is now a member of the Board of Directors.

Broadcast Pix recently introduced and began shipping: Mica systems – powerful integrated HD production system from $16,900; Granite 6000 systems – the largest integrated production systems; and VOX – innovative voice-automated production systems. These products are now being used by leading customers in broadcast, internet, radio and projection applications.

“Rob Flory and Ron Gruner bring tremendous expertise in managing rapidly growing businesses,” said Swanton. “Broadcast Pix has grown every year, and now with our new HD product family that’s used by leading customers worldwide, Rob and Ron will help raise Broadcast Pix to the next level.”

Swanton’s career in the video and computer industries has helped him combine the two in today’s Broadcast Pix live production systems. He has led Broadcast Pix since co-founding it in 2002, and previously served as president of Echolab for five years. For the sixteen years before that he was at Digital Equipment Corporation, which was the world’s second largest computer company, where he served as vice president.

Flory has been president of Flory Investments, Inc., a privately owned investment company, since 1995. Since 2004, he has also been chairman of portfolio company, Chemogen, Inc., which created a patented antigen-specific test for the diagnosis of tuberculosis in HIV patients. In addition to playing an active role at Chemogen and now Broadcast Pix, he also oversees some of the sales and marketing activities of Eberle Winery, a portfolio company since 1996.

Gruner is chairman and co-founder of Sky Analytics. Previously he founded Shareholder.com (originally Direct Report Corporation) in 1991 and served as its president until 2006, when it was purchased by NASDAQ. Before that, he co-founded and was president of Alliant Computer Systems which became a public company. Gruner holds 24 patents from his extensive work in the computer industry.

About Broadcast Pix Broadcast Pix is the leader in integrated live video production systems. Its systems provide the best control surface for combining cameras, clips and graphics to create compelling live video. These surfaces enable total control of the built-in multi-format switcher, clip store, graphics system with a Harris or Chyron CG, and device controls. Its Fluent™ workflow enables files and data to be easily incorporated from other parts of the studio. Broadcast Pix systems are a fraction of the cost of a conventional control room to buy, staff and operate. System range from small systems controlled by a touch-screen or voice-automation to sophisticated 2 M/E control panels. Customers include leading broadcast, corporate, education, religious, government, webcast, entertainment and mobile studios in more than 90 countries. Learn more at www.broadcastpix.com.

Broadcast Pix and Fluent are trademarks of Broadcast Pix, Inc. Patented.

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Rai Way Italy relies on T-VIPS to ensure uninterrupted Digital TV Services

Oslo, Norway – T-VIPS, a global leader in professional video contribution and distribution solutions, today announced that its TNS541 Seamless TS Monitoring Switch has been chosen by Rai Way, the operator of Italy’s DTT network. The project is a continuation of the existing cooperation between T-VIPS and Rai Way which began in 2009 when Rai Way deployed T-VIPS’ solutions for its DVB-T digital terrestrial service. The TNS541s are currently being installed by T-VIPS’ business partner Communication Video Engineering (CVE). The project is scheduled to be fully live by the end of 2011.

“We are delighted to continue our partnership with T-VIPS, helping to bring its cutting edge technology to the Italian broadcast industry so that terrestrial customers can enjoy an uninterrupted service,” said Luca Catalano, CEO, CVE. “T-VIPS has demonstrated its ability to provide solutions of unrivalled reliability including its TNS541 solution which is the only seamless switch to have been deployed for SFN network operation.”

The TNS541s are to be situated at all the transmitter sites which are being fed by MPEG Transport Streams over both satellite and by an Ethernet connection. The TNS541 seamless switch monitors both incoming MPEG-2 transport streams for status and based upon customer configurable criteria, switches over automatically if required. The solution enables seamless switching in an SFN region and can handle both DVB-T and DVB-T2 services.

“The choice by RAI of the TNS541 further cements T-VIPS’ reputation for leadership in DTT, building upon our experience of major Digital Switchover project deployments in the UK, Norway, Sweden and other countries across Europe,” said Johnny Dolvik, CEO, T-VIPS. “I believe that our TNS541 will continue to be highly successful as rolling-out 1+1 redundancy greatly enhances the reliability of a DTT network. As well as protecting against poor performance in the distribution network, the seamless switch protects the modulators at the transmitter sites from major outages due to sync loss. I look forward to the TNS541 ensuring that Italian viewers get uninterrupted DTT services for many years to come.”

TNS541 Seamless TS Monitoring Switch
The TNS541 is part of the nSure line of monitoring and switching products. The TNS541 safeguards the delivery of high-quality video content, by providing 24/7 monitoring, advanced analysis and intelligent 1+1 redundancy switch-over between two MPEG-2 transport streams. This seamless switch solution continuously monitors both incoming MPEG-2 transport streams for status and switches over automatically if required, based upon customer configurable criteria.

Key features include:

-Intelligent seamless switch-over between two input signals
-Transport Stream monitoring and error detection
-Enabled for seamless SFN and DVB-T2 redundancy switching
-Dual power supply
-Compact and cost-effective solution
-User-friendly configuration and control.
For further information: David Bramley, Platform PR, Tel: +44 (0)20 7486 4900, Email: david@platformpr.com

About T-VIPS AS
T-VIPS, a global leader in professional video transport solutions for contribution, distribution and Digital Terrestrial Television (DTT), offers a comprehensive portfolio of powerful, efficient and intelligent solutions for processing and transporting high-quality video. T-VIPS’ close involvement in video standards bodies, leadership in JPEG2000, expertise in IP and transport stream multiplexing, processing and monitoring results in state-of-the-art technology that makes complex TV network operations simpler and preserves the integrity of high-end video streams.

T-VIPS solutions are utilized in many demanding applications, including 1080/60p, 3DTV, alternative content for digital cinema, live HD sports and news back-haul, and the transport of HDTV programming over IP networks. T-VIPS is leading the IP-based video network revolution by empowering high-profile network operators, broadcasters and post-production customers in over 50 countries with innovative solutions that deliver significant operational and financial benefits. The privately-held company is headquartered in Oslo, Norway, with Americas’ headquarters in New Jersey. For further information, visit: www.t-vips.com

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ADVANCED SYSTEMS GROUP TO ANALYZE LARGE RASTER ACQUISITON WORKFLOW CHALLENGES AT ANNUAL WORKSHOP

EMERYVILLE, CALIF.– Advanced Systems Group (ASG), a leading West Coast video and film integration firm, will examine large raster acquisition workflow challenges during its annual workshop on Dec. 13 at the SF Film Society | New People Cinema at the New People building in San Francisco. The daylong event starts at 10 a.m. and will include five presentations. The workshop is free and lunch will be served, but attendees are encouraged to register at www.asgllc.com/events/topic-raster-acquisition-workflows-december-13.

“As 4K continues to emerge as a viable acquisition and distribution format, video professionals are still trying to find ways to produce the best images and handle all that data,” said Dave Van Hoy, president of ASG. “This year, our annual conference will detail 4K options at every point in the production process, and explore the best way to manage these file-based workflows.”

The workshop begins with “Let’s Talk 4K,” an overview that explains the technical specifications of the format and explores current choices in 4K acquisition and delivery. There is a noted lack of consensus on several aspects of 4K, which will also be addressed. The session will be led by veteran director of photography and industry consultant Suny Behar, who is currently teaching a Master Class at the UCLA Graduate School of Film and Television in Los Angeles.

“DIT, Data Management, and On-Set Color Workflows” will cover a broad range of filmmaking topics. It will define the differences between DIT and DAM, explain the subtleties of file-based workflows for RED, ALEXA, and other high-resolution camera systems, and examine popular on-set color, dailies, and transcoding workflows. Presenter Jordan Livingston is an independent filmmaker and digital imaging technician who serves the Hollywood and Bay Area markets through his company, DIGILOID, which specializes in digital imaging and workflow for motion pictures, commercials, and corporate productions.

Eric Hanson of Spy Post, a FotoKem post-production company, will discuss the 4K post-production process for commercial film and corporate productions. Additional presentations will address 4K color correction and color management, as well as delivery and projection of large raster content.

About ASG:
Advanced Systems Group LLC of Emeryville, Calif., with offices in Southern California, has provided engineering, systems, integration, support and training to the broadcast, film, creative, and corporate video markets since 1997. With unmatched experience in Apple-based newsroom systems, shared storage, archiving, editing, finishing, and VFX systems, ASG has become one of largest installers of post production and shared storage systems on the West Coast. The ASG team is highly focused on customer success, and has installed and supported more than 175 SANs, production, and post production systems over the last five years. For more information, visit www.asgllc.com or call 510-654-8300.

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Central European Production Company Signs Major Deal with Vizrt for Software and Hardware Upgrades

Bergen, Norway,Vizrt Ltd. (Oslo Main List: VIZ)

Vizrt Ltd., a leading supplier of production tools to the digital media industry, announced today that a major central European production company has entered into a 600.000€ contract with Vizrt.

The deal includes upgrades, both hardware and software, which will allow the client’s production facility to produce real-time HD content using Viz Engine 3.5. Viz Content Pilot will allow producers to create content throughout the facility. Viz Trio will be used as a character generator (CG) for live events in the studio and in OB vans.

About Vizrt:
Vizrt offers a new vision for content creation and delivery with an end-to-end solution from ingest to visualization. Our solution combines Vizrt’s true 2D/3D graphics tools with Curious Software’s World Maps and Ardendo’s Asset Management. Running on non proprietary software, the combination of these unique cutting edge products ensures a seamless workflow from conception to multi-format distribution. The latest addition to the Vizrt product suite is Viz|3G for hand held devices.

Vizrt’s product suite is used by the world’s leading broadcasters including: CNN, CBS, Fox, BBC, Sky, ITN, ZDF, Star TV, TV Today, CCTV and NHK. Also, many world-class production houses and corporate institutions, including both the New York and London Stock Exchanges, utilize Vizrt solutions.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com

Press contacts:
Martin Burkhalter
CEO
+41 22 365 75 01
mbu@vizrt.com

Ofra Brown
CFO
+47 5351 8040
ofra@vizrt.com

SCHWARZ Financial Communication
Frank Schwarz
+49 611 1745 398 11
schwarz@schwarzfinancial.com

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WHTM-TV Completes Upgrade to Local HD News with JVC ProHD

WAYNE, NJ – JVC Professional Products Company, a division of JVC Americas Corp., today announced that WHTM-TV, the ABC affiliate that serves Harrisburg-Lancaster-Lebanon-York, Penn. (DMA #41), has purchased 15 GY-HM790U and six GY-HM750U ProHD cameras for its transition to local HD news production.

WHTM-TV director of photojournalism Doug Watson shows off one of the station’s new JVC ProHD camcorders, which have been used in the field since June.


Allbritton Communications Company, which is based in Arlington, Va., recently standardized on JVC ProHD cameras for studio and ENG work at WHTM-TV and five of its affiliated stations. The new cameras are part of an overall transition to local HD news production for all stations in the group.

In May, WHTM-TV began using its new JVC cameras in the studio in SD mode, but transitioned to HD in October. The studio’s three GY-HM790Us are connected via fiber optic cable, which eliminates the need for triax and additional cable bundles.

Each camera is equipped with a CopperHead ProHD KA-F790 fiber optic transceiver, a custom module built by Telecast Fiber Systems that provides a direct connection to the camcorder (no external cables). “The fiber package is compact and well integrated,” said Keith Blaisdell, WHTM-TV director of technology. “Telecast has worked very hard to deliver a robust and reliable fiber solution with the CopperHead.”

Photojournalists began using ProHD camcorders in the field in June, then transitioned from SD to HD in September. “The cameras are simply amazing in their video reproduction. The colors are rich and the resolution is really superb,” Blaisdell said. “Most of all, the total package is both operator and engineer friendly.”

Blaisell said JVC’s native file recording on non-proprietary SDHC cards has been a “perfect match” for the station’s Adobe Premiere NLE workflow. “We made the transition from legacy Digital Betacam tape to nonlinear workflow all at once,” he added. “JVC’s native file recording has worked seamlessly with Adobe Premiere to deliver stunning HD pictures.”

WHTM-TV photojournalist Eric Heisler displays one of the station’s new JVC ProHD camcorders.


The GY-HM750U delivers outstanding 1920×1080 images in a lightweight, shoulder-mount form factor. It records at selectable data rates up to 35 Mbps and can record HD footage in 720p, 1080p, and 1080i, as well as SD footage (480i). Building on the modular approach of the flagship GY-HM790U, it includes a 68-pin chassis connector that creates a clean, direct interface with various modules – no external cables needed. Plus, a new feature allows simultaneous recording to both SDHC cards for instant backup or client copy.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
Headquartered in Wayne, New Jersey, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment. For further product information, visit JVC’s Web site at http://pro.jvc.com or call (800)582-5825.

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CANADIAN DPS RENT FUJINON PL MOUNT ZOOMS FROM SIM VIDEO TO SHOOT TV SERIES FOR THE SCI FI CHANNEL

Wayne, N.J.– Seeking exceptional optical quality for fast-paced episodic television productions, three Canadian Directors of Photography (DPs) recently rented a complement of FUJINON Premier PL Mount zoom lenses from Sim Video—a leading Toronto-based broadcast and film equipment rental company.

The three notable Canadian DPs—Mike McMurray, David Perrault, and Rudy Blahacek—chose FUJINON Premier PL zoom lenses to shoot sci-fi television series for broadcast on NBC/Universal’s SCI FI Channel, CTV, and Lifetime. In choosing equipment for these productions, they selected from the Sim Video PL lens inventory which includes: Premier PL 18-85 T2.0 zooms, Premier PL 24-180 T2.6 lenses; and Premier PL 75-400 T2.8-3.8’s. Designed for high-end 35mm film and digital cinematography, the FUJINON PL Mount product family offers focal lengths ranging from 14.5mm to 400mm.

DP McMurray, CSC, has been using the Premier PL lenses to shoot “Warehouse 13,” an American fantasy/drama series for the SCI FI Channel. “In shooting ‘Warehouse 13,’ equipment reliability is crucial. FUJINON lenses are workhorses in the film industry, especially for TV series work, because they produce crisp, clean images and color-match extraordinarily well with each other,” he explained. “The FUJINON Premier PL 18-85 T2.0 is an excellent wide to mid-range lens, while the Premier PL 75-400 T2.8-3.8 takes care of all my long lens needs. But my favorites are the two Premier PL 24-180 T2.6’s that I use with my A and B cameras because, with their wide focal lengths, lens changes are minimal.”

DP Perrault, CSC, has also been using Sim Video’s FUJINON PL zoom lenses to shoot “Alphas,” a new action thriller series for the SCI FI Channel featuring five ordinary people who acquire super human physical and mental capabilities.

“I’ve been using the FUJINON Premier PL 75-400 T2.8-T3.8 and Premier PL 18-85 T2.0 to shoot season one of ‘Alphas,’ and they’re both beautiful lenses,” Perrault said. “These compact lenses offer broad focal ranges, great coatings, and flare rejection qualities, nice markings for focus, and in particular, gorgeous ‘bokehs’ on the 18-85.” Considered the mark of an exceptional lens, a bokeh is the blur in the out-of-focus areas of an image. While some lenses produce bokehs that are unpleasant and distracting, FUJINON PL Mount lenses have the distinction of rendering very aesthetically pleasing blurs.

Regarding the FUJINON Premier PL 18-85 T2.0 lens, DP Blahacek said, “I will always carry this lens in my package. The resolution is amazing, and the lack of aberrations coupled with the fast T-stop put this lens in a class of its own.” Blahacek has been using this lens for almost two years to shoot several projects including: “Score: A Hockey Musical,” a film featured at the 2011 Toronto International Film Festival; “Salem Falls,” a TV mini-series to air on Lifetime in 2012; and “The Listener,” a sci-fi TV series now in its second season on CTV, Canada’s leading broadcast network.

These three DPs, all with a long list of American and Canadian television credits, have long relied upon Sim Video for equipment rentals as well as responsive technical and customer support. In its more than 30 years in business, Sim Video has expanded from its Toronto headquarters, adding locations in Los Angeles, Vancouver, Atlanta, Halifax, and Beijing to better serve its customers. Sim Video’s FUJINON Premier PL mount zoom lenses, as well as its FUJINON “E” Series Zooms and HD ENG zooms are ideal companions to its high-end camera inventory, which includes the Arri Alexa, Red Epic, Phantom HD, Sony F35 and F800.

“FUJINON Premier PL zoom lenses are unique in that they provide cinematic and television productions with the same caliber of quality expected from the highest performing prime lens. Having the flexibility of a zoom means fewer lens changes on set which speeds up the overall space of production,” said Rob Sim, president of Sim Video. “Our investment in FUJINON Premier PL lenses was an easy decision given this lens maker’s legacy of providing superior product development and service to our industry.”

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: http://www.fujifilmusa.com/products/optical_devices/index.html.

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Fort Lee, N.J. – FOR-A Corporation of America, a leading manufacturer of video and audio systems for the broadcast and professional video industries, announces its collaboration with sales rep firm ProVideo Solutions. Headquartered in Austin, TX, ProVideo Solutions will provide sales and technical support for FOR-A’s product range to the manufacturer’s customers and dealers throughout Texas, Oklahoma, Arkansas and Louisiana.

ProVideo Solutions will serve as a local contact with FOR-A dealers and customers in the region, providing product demonstrations and training, offering technical support, and increasing overall awareness of FOR-A’s technology. The sales firm plans to boost FOR-A’s presence in its core broadcast, video production and corporate communications markets, as well as expanding its base into the sports production and oil and gas industries.
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