A virtual press conference from Sound & Video Contractor

Archive by SJ Golden Associates, Inc.

Charged Studios Taps Into The Psyche Of An Egg To Create An Animated Short For The Ad Council 57th Annual Award Dinner Co-Hosted by Jimmy Fallon + Brian Williams

New York: Which came first: the idea or the egg? The question isn’t as mind-bending as its chicken vs. egg predecessor, but Charged Studios’ skewed artistic sensibilities, appreciation of the absurd and ability to create a visual story with style and wit is. The award-winning animation, VFX and live-action company’s director Adam Pierce and his team recently produced “Vertigo Egg,” one of the animated intros for the Ad Council’s 57th Annual Public Service Award Dinner. The Brooklyn-based firm took the project from concept through design, animation, stop-motion production, editing, compositing original music and sound design, with a collaborative, one-stop approach guided by Pierce’s creative vision.

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In this instance, it was the egg – starting as an innovative idea from McCann Erickson. The global agency approached Charged with a story about an egg falling off a wall and being saved more

Studio 108 Collaborates With Burford Advertising On An Innovative Cross-Platform Campaign For Childsavers

The Four Spots Integrate a Seamless Bridge From A Tradition Broadcast Commercial
To A Web Spot That Delivers A Long-Form Documentary-Style Story

Recentlyh Studio 108, the full-service production, editorial, and audio company, joined forces with Burford Advertising to create an inventive series of two-part, cross-platform spots for Childsavers, a non-profit dedicated to helping children with developmental and emotional issues.

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The idea was very innovative,? notes Studio 108 director, Jack Hartmann. “The first component is a TV spot that sets up a story about a child facing a specific challenge – such as dealing with the loss of a parent, abuse, etc. Then, at the end of the TV spot the viewer is prompted to go to childsavers.org to see the rest of the story. The long-form website spot opens with the TV commercial, and then continues – in the same documentary style – following the child’s more

Artistic Image Creates A Magnetic Concept That Grants The Power To Transform For ‘BEN 10 10 10,’ An FX-Driven Package For Cartoon Network Latin America

There isn’t a kid alive -or adult for that matter – who doesn’t

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wish for the power to transform. Even if it’s a wish granted only once, the pull toward changing into something other than yourself, even for a short while, is powerful.

Artistic Image (AI) captured that fantasy, transforming it into a magnetic concept for a graphic-driven package of openings, teasers, and bumpers about a boy with the ability to morph into alien creatures. The package was created to promote Cartoon Network Latin America’s broadcast special event, showcasing several episodes of their animated series, ‘Ben 10.’

The hybrid production, design and post company’s concept for the package takes the show’s essence – the transformative power of the central character – and applies it to the logo, thereby zoning in on what viewers already love about the concept and creating a natural link between it and the universe Artistic Image created. more

Dancing Diablo, NY’s One-Stop Animation, Design, CGI, Live Action & Post House, Doubles Its Space, Expands Its Services & Signs Zinndependent For East Coast & Midwest Commercial Representation

NY: Feb. 3rd, 2010 – Commercial creative studio, Dancing Diablo (www.DancingDiablo.com) has responded to the advertising industry’s growing demand for its full-services approach to production, animation, stop-motion, visual effects, live action, editorial and finishing services with a move to new digs that double the firm’s space, allowing it to integrate expanded services into its corporate infra-structure. more

DANCING DIABLO’S ANIMATION, VFX AND LIVE ACTION TALENT BRINGS THE CURRENT COST OF THE GIFTS FOR THE TWELVE DAYS OF CHRISTMAS TO LIFE IN A CAPTIVATING WEB VIDEO FOR PNC WEALTH MANAGEMENT

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Christmas gets more expensive every year, so Deutsch Inc.team to help communicate that reality through an innovative and light-hearted holiday-driven web video for PNC Wealth Management. The company presented this year’s Christmas Price Index in an animation/live action video that relays the cost of the gifts listed in the holiday song, ‘The Twelve Days of Christmas’ in a whimsical and upbeat way. The three-and-a-half minute video, entitled “Winter Numberland,? was created for PNC’s dedicated website, www.pncchristmaspriceindex.com, and is currently enjoying a flood of hits. more

CRASH+SUES HELPS TRAVELERS LEARN HOW TO “TAKE HOME A FREE NIGHT? IN A PLAYFUL ANIMATED CAMPAIGN FOR CHOICE HOTELS FROM hfa

CRASH+SUES Used a hybrid of 2D and 3D elements to create this campaign for Choice Hotels

MINNEAPOLIS –CRASH+SUES helps travelers discover how to “Take Home a Free Night? at any member of the Choice Hotels chain in a playful animated spot from hfa (Hitchcock, Fleming & Associates) in Akron, Ohio.

CRASH+SUES Used a hybrid of 2D and 3D elements to create this campaign for Choice Hotel

As the vehicle moves across the screen, it’s revealed to be towing a smiling crescent moon looped in a lasso. The moon brings its own cluster of twinkling stars along as it follows the SUV on its journey. The scene dissolves to animated typography, topped by the crescent moon elements, as the hotel logos are displayed. more

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DANCING DIABLO’S ANIMATION/LIVE ACTION TEAM BRINGS THE CURRENT COST OF THE GIFTS FOR THE TWELVE DAYS OF CHRISTMAS TO LIFE IN A CAPTIVATING WEB VIDEO FOR DEUTSCH INC. AND PNC WEALTH MANAGEMENT

Dancing Diablo designed the animation and set, as well as directing and  producing the live action for this seamlessly integrated video

NEW YORK: Christmas gets more expensive every year, so Deutsch Inc. called upon Dancing Diablo’s team to help communicate that reality through an innovative and light-hearted holiday-driven web video for PNC Wealth Management. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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