NEC’s VUKUNET and DOmedia announce strategic partnership
NEC’S VUKUNET AND DOMEDIA ANNOUNCE STRATEGIC PARTNERSHIP
Partnership Aims to Create End-to-End Solution to Propel Digital Out-of-Home Industry Growth
CHICAGO and COLUMBUS, Ohio – April 7, 2011 – NEC Display Solutions and DOmedia announced today the formation of a strategic partnership that creates an end-to-end solution for the challenges related to the buying and selling of digital out-of-home (DOOH) advertising.
DOmediaTM Powered by VUKUNET allows for the efficient planning, buying, management and measurement of large DOOH advertising campaigns across many different DOOH networks. This new ability to scale and measure effectiveness of DOOH advertising during the life of a campaign addresses two of the last remaining obstacles to the widespread adoption of DOOH advertising.
According to PQ Media, the digital out-of-home ad medium is one of the fastest growing media in North America, with 18.1 percent compounded annual growth projected more
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