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DPA Appoints OKNO-AUDIO As Its Distribution Partner In Russia

DPA Microphones has appointed OKNO-AUDIO as its new distributor in Russia, with responsibility for its entire product range including the Award-winning d:facto™ Vocal Microphone, the recently introduced modular active booms from the d:dicate™ Recording microphone and d:fine™ 66 and 88 Miniature Headset Microphones.

Established in 2012, OKNO-AUDIO is a division of Russia’s premier broadcast systems integration company OKNO-TV, which itself has been in operation for more than 20 years. OKNO-AUDIO’s staff have a thorough knowledge of the Russian pro audio market and the company is already a distributor of a number of key pro audio brands including Behringer, Harman Professional, Lab Gruppen, Mogami and Tannoy.

Michael Trolle, DPA’s Area Sales Manager for EMEA, says: “The Russian market is growing rapidly and carries enormous potential for DPA. To maximise this, we need a strong distribution partner with an established presence in the live sound, broadcast and installation markets. OKNO-AUDIO fits this brief perfectly. The company understands the quality hallmark of the DPA brand and shares our proactive approach to developing the market for our products.”

Trolle adds that OKNO-AUDIO has links with other high quality pro audio brands and this brings additional benefits to the partnership.

“Many of these brands complement our product range and OKNO’s ability to offer a comprehensive equipment package gives them – and DPA – additional leverage in the market,” he says.

Renowned for their audio accuracy, reliability and superb engineering, DPA microphones are the first choice for numerous recording and touring artists and sound engineers. The company’s extensive product range also encompasses many other industry areas including broadcast, film, theatre, installation, conferencing and security.
Kirill Pavlov, General Director of OKNO-AUDIO, adds: “It was extremely important for us to become a distributor for such a well-known brand as DPA. The popularity of these microphones is constantly increasing, both among system integrators and in the retail network. OKNO-AUDIO not only possesses one of the biggest dealer networks in Russia, but is also developing its own contract branch of activities by cooperating with theatres, sports complexes and sound recording studios.

Vladislav Manaenkov, co-founder and Executive Director of OKNO-AUDIO, continues: “By being part of OKNO-TV, which is the greatest TV and broadcast integrator in the Russian Federation, we have no doubt that the use of DPA microphones in this field will be valuable and up-to-date. We are proud to be an integral part of the DPA international team and will do our utmost for the brand’s development in all spheres of the Russian professional market.”

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About DPA
DPA Microphones is the leading Danish Professional Audio manufacturer of high quality condenser microphone solutions for professional applications. DPA’s ultimate goal is to provide you – whether you’re in live sound, recording, theater or broadcast – with the absolute finest possible microphone solutions for your tasks. DPA takes no shortcuts in the design processes nor makes any compromises in manufacturing, which is all done at the DPA factory in Denmark. As a result, DPA’s products are globally praised for their exceptional clarity and transparency, unparalleled specifications, supreme reliability, and above all, pure, uncolored and undistorted sound.
For more information, please visit www.dpamicrophones.com

ASHLY MIXES IT UP WITH VINTAGE MOS-FET AND NEW AMPLIFIERS TO UPDATE MIDLAND NAZARENE CHURCH

MIDLAND, MICHIGAN – MARCH 2014: Though founded decades earlier, the Midland Nazarene Church in Midland, Michigan moved to its present, 450-seat church in 1970. Although much changed in the four decades that followed, the church’s sound system didn’t change until only very recently. It bore the burden of the church’s increasing use of reinforced music, and equipment slowly succumbed to time and wear. When finally the only things that were still functioning as they had when they went in were a pair of Ashly FTX-1501 MOS-FET amplifiers (circa early 1980s), Midland Nazarene put its renovation out to bid. Nearby A/V integrator Center Line Technologies won the bid, scrapped everything except the perfectly functioning “vintage” Ashly amps, and added new Ashly amplifiers and processing to bring the sound system up to modern standards.

“This was the kind of church that likes to do things for themselves,” said Tony Rogalski, vice president at Center Line Technologies. “As their on-stage needs grew, they added four mini floor monitors for the praise team, two monitors for the pulpit, and two monitors for the musicians. All told, they had eight floor monitors on stage and only two small loudspeakers to cover the congregation. And they were the original two loudspeakers!”

Rogalski replaced those two loudspeakers with a new JBL system comprised of multiple flown loudspeakers and monitors, plus subwoofers. The new system called for vastly more channels, and while he was happy to keep the Ashly FTX-1501 MOS-FET amplifiers in service for monitors, he added an Ashly KLR 5000 to power the left/right loudspeakers and an Ashly KLR 4000 to power the center loudspeaker and the flown monitors. A new Ashly ne24.24M processor with modular I/O now replaces the scant analog processing of the original system. He increased its I/O count to 8×8 to handle all the new equipment. New Shure wireless microphones and an Aviom system provide a robust input set, which the church now mixes with a new Allen & Heath GLD-80 digital console. Rogalski repurposed several of the floor monitors for use in the classrooms that serve as overflow.

“We started working with Ashly processing over fifteen years ago, and it became our go-to processor,” said Rogalski. “Ashly processors never failed, and my field techs consistently reported that they were the easiest to program and gave them the most consistent results. Why mess with that track record? Ashly amplifiers won me over when we started specifying their combined amplifier/processor units. At their price point, it’s like buying an amplifier and getting a processor for free. Ashly amplifiers have proven to be every bit as robust as the Ashly processors that I’m more familiar with.”

He continued, “Midland, Michigan supposedly has more PhDs than anywhere else, and selling them on a system was a bit of challenge because they were all rocket scientists. Because their original Ashly amplifiers had proven themselves, they had no problem with our choice of Ashly for the new amps and processing. They’re very happy with the way things turned out. There is a clarity and naturalness to the sound, and the coverage, which had previously been spotty, is now even and seamless.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A.
www.ashly.com

RF VENUE INTRODUCES RF OPTIX™

ASHLAND, MASSACHUSETTS – MARCH 2014: Wireless audio manufacturer RF Venue has released the RF Optix™ RF to fiber optic conversion system, a powerful new tool for mainstream wireless microphone users that expands the possibilities of antenna distribution and wireless audio design.

“RF Optix brings technology from the world of broadcast and IT into the reach of church, school, and theater wireless users,” says CEO Chris Regan. “Integrators, tour managers, and church technicians are now able to do things with fiber that would have been way out of budget, or downright impossible, with coaxial cable.”

The RF Optix system leverages the low cost, lossless characteristics of fiber optic cable over the expensive, fragile, lossy characteristics of coaxial cables. Fiber cable runs thousands of feet long are possible with negligible in-line attenuation, so antennas can be remoted in venues far away from racks or equipment rooms located elsewhere in the facility.

“One of the main constraints for distributed antenna systems for wireless audio is the cost and signal loss challenges of coax cables,” says Regan. “This is especially true for plenum installs, where plenum rated coax can exceed the cost of the entire audio system. With inexpensive plenum rated fiber cables, system designers can now rethink their equipment layouts without sacrificing the huge performance benefit of using a remote antenna system for their wireless system.”

The RF Optix system is offered as a single channel for connecting to one antenna or in a dual channel package for diversity antenna systems. The Install Package includes wall or rack mountable flanges and the Live Package includes a hard-shell carrying case. Both options include 10’ BNC to SMA adapter cables for connecting to antennas and wireless rack equipment; 9V screw-on power supplies are also provided. Available accessories include 100m single mode plenum fiber cables and 100m indoor/outdoor reinforced fiber cables. Custom fiber cable lengths are available.

ABOUT RF VENUE RF Venue is a new wireless audio company specializing in remote antennas, RF distribution equipment and RF signal management and monitoring systems for audio/video installations and live sound events.

http://www.rfvenue.com

Contact RF Venue at 800-795-0817 or email orders@RFvenue.com for further details.

DPA Microphones Allow Jure Tori To Move Freely On Stage

Slovenian accordionist Jure Tori is using DPA d:vote™ 4099 Instrument Microphones to bring extra energy and quality to the sound he is achieving on stage. The internationally acclaimed musician recently bought two d:vote microphones from DPA’s Slovenian distributor, Sonus, and is now using them for all of his live performances.

“When you’re playing an accordion, the whole body is involved,” Tori says. “Therefore I need microphones that enable me to move and express myself without limitations. With a DPA d:vote 4099 Instrument Microphone attached to my accordion, I am able to pick up the sound of the entire keyboard and really capture the sensitivity of my music.”

A unique and charismatic musician, Jure Tori has performed on stages all over the world, both as a solo artist and in collaboration with other musicians such as Austrian double bass player Ewald Oberleitner and guitarist Ariel Cubria. He also plays as part of the group Orlek and recently established the Tori Trio with Oberleitner and percussionist Ganesh Anandan. His reputation as an accordionist is now so well established that his songs are part of the curriculum programme for students of accordion and his compositions have been published by the Slovenian Music Information Center. His music has also been used to accompany animations by Dušan Kastelic (Bugbrain Institute), in movies by Metod Pevec and in various Slovenian and Austrian documentaries.

“My compositions express my personality, traumas and pleasures – sometimes in a funny way and sometimes in a sad way” he explains. “DPA microphones have brought real progress to my music, especially the work I am doing with the Tori Trio. With DPA, I have achieved more live musical energy, improved the quality of the sound and found it much easier to play my instrument.”

DPA’s d:vote 4099 Instrument Microphones are renowned for their audio quality and their versatility. Despite their tiny, discreet size and lightweight design, these clip mics are rugged, stable and perfectly suited to the rigors of touring and live performance. Intended for fast-paced settings, the mics can easily be unclipped and repositioned or moved to another instrument with only one hand. Additionally, the d:vote’s microphone mounting system is designed to be extremely gentle, never marring the finish of an instrument.

“On an accordion, the constant sound of the bass is very important and these microphones enable that sound to be properly picked up,” Tori adds. “They also make it much easier to record live concerts. I have managed to find a good solution for fixing and positioning the microphones on both sides of the instrument and as a result I am really enjoying the sound these microphones are delivering.”

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About DPA
DPA Microphones is the leading Danish Professional Audio manufacturer of high quality condenser microphone solutions for professional applications. DPA’s ultimate goal is to provide you – whether you’re in live sound, recording, theater or broadcast – with the absolute finest possible microphone solutions for your tasks. DPA takes no shortcuts in the design processes nor makes any compromises in manufacturing, which is all done at the DPA factory in Denmark. As a result, DPA’s products are globally praised for their exceptional clarity and transparency, unparalleled specifications, supreme reliability, and above all, pure, uncolored and undistorted sound.
For more information, please visit www.dpamicrophones.com

Yamaha Renowned Digital Console Legacy Continues With QL Series

BUENA PARK, Calif.—The Yamaha CL Series of digital consoles raised the bar in live digital mixing to an unprecedented level of refinement with evolved sound quality, operability, and functionality, while maintaining the traditional values that have made Yamaha digital mixers industry standards. Today, Yamaha Commercial Audio Systems, Inc. announces the worldwide launch of the QL Series inheriting CL features such as all-in-one mixing, processing, and routing capability for small to medium scale live tour sound, house of worship installations, corporate A/V, and speech applications.

As with the CL Series, the Yamaha QL Series includes circuitry and components that have been designed and selected with the utmost care, achieving outstanding audio purity from input to output. With a solid, sonic foundation it is possible to take full advantage of built-in premium internal processors such as legendary Yamaha VCM technology and the Portico 5033/5043 created in cooperation with Rupert Neve Designs to shape and create as required. For a wide range of speech applications, built-in Dan Dugan Sound Design automatic mixing provides optimum channel balance while allowing the mix engineer to concentrate fully on the overall sound.

“When Yamaha learned about my process, they thought it would be good for us to get together, states Dan Dugan. We collaborated on making a plug-in card that would go into Yamaha mixing boards, and it has been very successful. Then we decided to go one step further and build Dugan automatic mixing right into the new Yamaha QL. I am very excited about giving more Yamaha customers the opportunity to use my auto mixing.”

Significant features include port to port routing via built-in R Series input/outputs that can patch any input port to any output port so the QL console can function as a remote I/O device for any other QL or CL, touch and turn knob operation, and direct file compatibility between the new QL and CL Series Digital Consoles (no need for Console File Converter to exchange files). Yamaha QL consoles feature large touch-panel displays that make up a remarkably smooth, efficient control interface. In addition to ample analog input and output capacity, the QL Series features the same onboard Dante audio networking protocol that provides broad connectivity in CL consoles.

“The new QL Series brings the powerful features and quality of the CL Series to smaller applications along with additional enhancements not typically found in digital mixers in this price range,” states Marc Lopez, marketing manager, Yamaha Commercial Audio Systems, Inc. “These new enhancements will enable the engineer to use a sophisticated system that improves the overall operating experience.”

Remote control via an iPad with Yamaha StageMix as well as online/offline QL Editor Software for MAC and PC computers adds even more refinement to an already state-of-the-art operating environment. Yamaha QL 1 and QL5 consoles feature 16/32 built-in Mic/Line Analog Inputs, 18/34 faders, 8/16 built-in Analog Outputs, 32/64 + 8 Stereo input mixing channels capability, and 16 Mix + 8 Matrix (or 24 mix total) + Stereo + Mono Outputs. The built-in Dante interface (Daisy-chain or Redundant modes) provides a 64×64 matrix for the QL5 and 32×32 for the QL1. All consoles feature two MY Card Slots, 8-space Premium Rack, 8-space GEQ Rack, 8-space Effects Rack, and one license of Dante Virtual Soundcard is included.

Yamaha QL consoles are compatible with Nuendo Live (sold separately) and feature Nuendo Live Control, MIDI/GPI Control Ports, and two-track direct to USB and multi-track recording playback capabilities. The QL1 is also rack mountable (RK1 rack mount kit sold separately).

The Yamaha QL Series will be available in early April 2014 at an MSRP of $8,499 for the QL1 and $16,499 for the QL5.

For more information on the Yamaha QL Series, visit www.yamahaca.com.
To witness the new QL in action, visit Yamaha Commercial Audio Systems, Inc. at NAB 2014 in Las Vegas at booth #C2143.

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About Yamaha Commercial Audio Systems, Inc.:
Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of integrated professional audio products offering complete systems solutions for the broadcast, sound reinforcement/installed sound, touring, commercial recording, and post production markets. With the addition of NEXO to the product line, the company remains the official U.S. and Canadian distributor for all NEXO speaker models. YCAS offers comprehensive in-house and field product training for its customers, a dedicated dealer network, and 24/7 technical support.

Yamaha CL V2.0 Available in May

BUENA PARK, Calif.—Yamaha Commercial Audio Systems, Inc. has announced Version 2.0 of the Yamaha CL Series of digital audio consoles being introduced today at PL+S in Frankfurt. This major update includes enhancements for sound reinforcement applications as well as mix-minus capabilities for the broadcast market, broadening the range of applications where CL Series performance can be advantageous. Another significant enhancement in V2.0 is discovery and head amp control for the compact QL Series consoles, also launched today, that inherits CL Series features and performance. A QL console can function as both monitor mixer and I/O rack, for example, while a front-of-house CL console can remotely control the head amp gain of the QL console’s I/O.

New features in CL V2.0 include DCA Roll-Out: Channels assigned to DCA groups can be instantly called up to the console faders for enhanced operational flexibility; output DCA enables the Stereo/Mono bus masters, Mix bus masters, and Matrix bus masters to be assigned to DCA groups. Mix Minus, an important feature in broadcast applications is now provided; with one simple operation the signal from a particular channel can be removed from a specified bus.

“CL V2.0 not only adds features that are also included in new the QL Series launched today, but provides additional support for our core sound reinforcement customers with features that were only previously available on PM digital mixers,” states Marc Lopez, marketing manager, Yamaha Commercial Audio Systems, Inc. “Future plans include built-in Dugan automatic mixing similar to the new QL Series and additional support for broadcast applications in the CL Series. We will continue to keep a close eye on the market in order to provide features and performance that will maximize our customers’ investment in CL.”

With Read Only Scene Memory, it is now possible to create read-only scene memories. A new Daisy Chain Insert feature allows two devices to be inserted into one channel or bus for enhanced processing freedom. A GR Meter (dynamics meter) Option within the Channel Name Display will show the Dynamics 1 and Dynamics 2 gain reduction meters in the channel name display.

The CL V2.0 update will be available for download from the Yamaha Commercial Audio Systems web site in May and is free of charge. For more information on the Yamaha V2.0, visit www.yamahaca.com or stop by Yamaha Commercial Audio Systems at NAB 2014 in Las Vegas, booth #C2143.

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About Yamaha Commercial Audio Systems, Inc.:
Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of integrated professional audio products offering complete systems solutions for the broadcast, sound reinforcement/installed sound, touring, commercial recording, and post production markets. With the addition of NEXO to the product line, the company remains the official U.S. and Canadian distributor for all NEXO speaker models. YCAS offers comprehensive in-house and field product training for its customers, a dedicated dealer network, and 24/7 technical support.

ASHLY AUDIO APPOINTS NETHERLANDS-BASED MIKE VAN DER LOGT AS NEW SALES MANAGER FOR EUROPE, THE MIDDLE EAST, AND AFRICA

WEBSTER, NEW YORK – MARCH 2014: Spurred by growing demand in foreign markets that has prompted a complete sales reorganization, Ashly Audio has appointed industry veteran Mike van der Logt of 4M4You, to serve as its sales manager for Europe, the Middle East, and Africa (EMEA). Van der Logt has over 25 years of experience in the industry providing product and relationship advice to pro audio manufacturers. Based in the Netherlands, he is well-suited to serve EMEA customers. On behalf of Ashly, van der Logt will travel the region to strengthen and expand business with existing distributors and develop new relationships to sustain and build sales momentum.

“Mike has extensive product knowledge, creative ideas for product applications, and a solid history of sales success,” said Mark Wentling CEO at Ashly. “He has a proven ability to develop sales in both new and existing markets, strong analytical and planning skills, and excellent rapport with people and cultures across EMEA. Mike develops meaningful relationships with clients and turns them into solid partners.”

“Ashly Audio would also like to thank Peter Malech of PM Distribution Germany, for his many years of exemplary representation of Ashly in the EMEA. While Peter is stepping down from his Ashly duties, and assisting in this transition, PM Distribution will also continue on with EMEA representation for other manufacturers.”

“Ashly has been in business for forty years and has a serious legacy in the industry,” said van der Logt. “Ashly’s track record and famous reliability has earned them a lot of loyalty, and I’m excited to build on that kind of success. There is a lot to talk about in Ashly’s extensive product line, from the established workhorses – like the modular ne24.24M processor – to exciting new advances – like the nX-Series amplifiers, which pack tremendous power, higher channel counts, plus Ethernet control, Network Audio, and DSP into just a 2-rack space footprint.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

(PHOTO CAPTION) (from left) Jon Paul Boucher – Ashly Audio COO; Mike van der Logt – Ashly Audio EMEA Sales Manager; Mark Wentling – Ashly Audio CEO.

Please stop by Ashly’s Prolight + Sound Booth 8.0D01 to meet Mike van der Logt and learn about Ashly’s ever growing product line.

ACCLAIMED MASTERING ENGINEER MATT COLTON RELIES ON ATC SCM150ASL PRO THREE-WAY ACTIVE REFERENCE MONITORS

WEST LONDON, U.K. – MARCH 2014: Matt Colton has been mastering albums for fifteen years. He continues to build on his growing reputation, mastering for the likes of Coldplay, James Blake, Gary Numan, and Metronomy, and his work recently earned him the title of “Mastering Engineer of the Year” from the Music Producers Guild. He has worked at several of London’s most esteemed mastering houses, including Porky’s Mastering, Optimum Mastering, AIR Studios, and Alchemy Mastering, the last of which he recently re-launched with original owners Barry Grint and Phil Kinrade. To maintain his edge, Colton installed a pair of ATC SCM150ASL PRO 3-way active loudspeakers in his critical listening room at the new Alchemy Mastering in West London.

For Colton, there’s more to mastering than simply having access to the latest and greatest ear-bending analog and digital signal processing technologies. “The things that are really important are the acoustics, speakers, amps, convertors, and power supplies, along with the wiring that connects them all together – everything that affects the sound in the room,” he said. “You cannot get around that. So I would rather have a great-sounding room and a workstation with a couple of plug-ins than every piece of hardware ever made and a poor-sounding room, because, no matter how much you say you understand the room, we all react to what’s coming out of the speakers and make our judgments based on how it sounds in the room. If the room is too bassy then the recording is going to be bass light, even if we know the room is too bassy.”

Fundamental to Colton’s current way of working is a pair of ATC SCM150ASL PRO 3-way active loudspeakers. “Having worked at AIR on a really lovely pair of hi-fi speakers, I felt I wanted to go back to studio monitoring and have something that maybe sounded a bit less polished in terms of the actual sound that’s coming out of the speaker,” he said. “So I’m working on a pair of SCM150ASL PROs. I’d previously worked on a pair of SCM200s many years ago, which I loved.”

An unconventional demonstration convinced Colton that the SCM150ASL PRO patently met his critical listening criteria: “I did a lecture at Westminster University in Harrow to over one-hundred people in a really big lecture hall with a massive ceiling height of fifty feet or so. Ben Lilly of ATC brought along a pair of SCM150s and I played some James Blake records with really low sub-bass – down at around 35Hz – and they just sounded glorious. It was a wonderful experience to hear those records played in that room only on a pair of speakers. So, on that basis, I’ve got the 150s in my mastering room – sadly, not quite as big as that lecture hall!”

With well-honed listening skills, Colton is perfectly positioned to provide honest insight into the SCM150ASL PRO in action at Alchemy Mastering. “They’re a direct and honest pair of speakers,” he said. “If the mix sounds good, then it sounds good here; if it doesn’t, then it doesn’t. There’s no flattery on the part of the speakers, though they’re wonderful to listen to when you get it right. I’ve really enjoying working on them.”

ABOUT TRANSAUDIO GROUP TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm. www.transaudiogroup.com

DANLEY SOUND LABS SEEKS INTERNATIONAL DEALERS AND DISTRIBUTORS AT PRO LIGHT AND SOUND

GAINESVILLE, GEORGIA – MARCH 2014: Danley Sound Labs, manufacturer of innovative loudspeakers and subwoofers, will be at booth 8.0N60 (Hall 8.0, Booth N60) at Pro Light & Sound in Frankfurt, Germany March 12 –15, 2014. As Danley approaches its tenth year in business, its solid foundation in the house of worship and theater markets has expanded exponentially into the arena and stadium markets with the introduction of the Danley Genesis and Jericho horns, which deliver line array coverage from point-source designs. To support and sustain that growth, Danley is seeking international dealers and distributors in several key locations to join its team. Interested parties should either contact Jonathan “J.P.” Parker, Director of Sales, and Chad Edwardson, Applications Engineer, or meet them at Pro Light & Sound.

“Although we have many areas of the world covered, there are still numerous holes in Danley’s global dealer and distribution network that need to be filled,” said Parker. “We’re looking forward to meeting with candidates at Pro Light & Sound.” In addition to a collection of its established models, Danley will have its new OS 80 weatherproof loudspeaker and its new SBH-10 Skinny Big Horn at the show. Danley designs have made a big splash in the American and European sports arena market, with Genesis Horn and Jericho horn installations at football stadiums (Lambeau Field and Ralph Wilson Stadium), college American football stadiums (Louisiana State University, Arizona University, Brigham Young University, Michigan State University, and Northwestern University, among many others), and as well as indoor sports arenas.

To set up an appointment contact: J.P. Parker (jp@danleysoundlabs.com) or Chad Edwardson (chad@danleysoundlabs.com)

ABOUT DANLEY SOUND LABS Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology.

www.danleysoundlabs.com

48-CHANNEL ANALOG API VISION CONSOLE PLAYS A PART IN FILM

MEMPHIS, TENNESSEE: A 48-channel API Vision console has had a large impact on the fortunes of Ward Archer and his enterprise, Music+Arts Studio. Twenty-five years ago, Archer closed a chapter of his life at the helm of an ad agency to found Archer Records. Six years later, he opened the David Cherry/George Augspurger-designed studio to cater to the label’s artists and has not looked back since.

Music+Arts Studio launched with a 48-channel, discrete, all-analog, surround-sound API Vision console, and prominent members of Memphis’ indie film scene became regular clients over the following years. Like a locomotive building momentum, Music+Arts Studio is currently attracting more and more film work from an expanding geographical base. The ratio of film-related to pure music projects is creeping up on 50:50 thanks, in part, to the API Vision.

“These days, I’m comfortable saying that we have a lot of experience with sound for picture, but that’s owing to some clients that rolled the dice with us in the beginning,” said Archer. “One of our earliest and greatest successes was The Gospel According to Jazz Chapter III, which was recorded live at Reid Temple in Maryland. We took those tracks – which sounded amazing from the moment we pulled them up on the API Vision – and mixed them for stereo and 5.1 [which the Vision is designed to do simultaneously]. The Vision has a transparency and an airiness on the top end that just sounds gorgeous.” The track “It’s What I Do” won a Grammy for Best Gospel Song.

In addition to the API Vision and a killer live room, Music+Arts Studio has catered to its client base by adding an eight-foot Stewart Filmscreen and high-definition projector for film mixing. “It’s a nice, cinematic experience for the director or music supervisor,” said Archer. “We’ll even crank up the [5.1 PMC] monitoring system a bit for the full effect.” The scope of Music+Arts Studio’s film work ranges tremendously, from ADR to scoring to mixing. For example, all of the score recording for the Matthew McConaughey-led drama, Mud, were recorded using the warm analog sound that the API Vision’s circuitry provided. Other projects include the indie film, Cigarette Girl, and mini-series, Headshop.

Despite the film industry windfall, Music+Arts Studio still enjoys tackling strictly-music projects for artists on the Archer Records roster. Recently, Amy LaVere completed Stranger Me, her fourth studio album on Archer Records. Studio manager and engineer Daniel Lynn assisted the project’s producer and engineer Craig Silvey, who had just finished mixing Arcade Fire’s Grammy-winning release, The Suburbs. “Silvey loved the Vision,” said Lynn. “I remember that there was one point during the mixing where we wanted to do some complicated bussing, and it wasn’t immediately apparent how to do it. I called API and got someone on the phone right away. Craig was impressed that we had that kind of rapport!”

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

(PHOTO CAPTION) Music+Arts Studio Manager/Engineer Daniel Lynn (right) pictured with Colin Hay (Men at Work) during a recent session.

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