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Parsons Audio Expo 2013 To Take Place in November

BUENA PARK, Calif.—Parsons Audio (Wellesley Hills, Mass) will hold its 23rd annual EXPO on Thursday, November 14th from 10:00 a.m. – 7:00 p.m. at the Dedham Holiday Inn in Dedham, Mass.

Parsons Audio, a leader in offering professional audio products in the New England area, will begin the day at 10:00 am on Professional Development Workshops taught by industry leaders and focusing on industry trends. At 12:00 noon, the manufacturer exhibit floor opens with product representation from all top professional audio manufacturers represented by Parsons Audio.

This year, the Parsons Audio Expo will include the Yamaha Commercial Audio Systems Rolling Showroom with the new NUAGE system. Yamaha staff will be on hand for presentations and demonstrations. NUAGE, a joint collaboration between Yamaha and Steinberg, is a hardware and software system that adds the power of the Dante audio network to world-class recording, post production, live to tape broadcast, and house of worship recording for re-broadcast, NUAGE is a complete, flexible system that allows engineers to choose and combine components to perfectly match individual application and workflow requirements.

“We enjoy keeping our customers and potential customers up to date on what is new in the professional audio market,” states Roger Talkov, General Manager, Parsons Audio. The Professional Development seminars are extremely useful In providing the latest industry trends.”

For more information visit www.paudio.com/expo or email roger@paudio.com.

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AVnu Alliance Global Member Base Rises

New Alliance additions span the Automotive and Consumer market segments for AVB adoption

Beaverton, Ore. – August 29, 2013AVnu Alliance, the industry consortium that certifies Audio Video Bridging (AVB) products for interoperability has introduced three industry leaders from the consumer and automotive markets as new promoter members dedicated to creating a new ecosystem of interoperable AVB devices through certification: Ceton, the worldwide leader in digital cable tuner solutions for the PC and manufacturer of in-home digital entertainment and communication solutions; Freescale, a global leader in embedded processing solutions for the automotive, consumer, industrial and networking markets; and Ricoh, one of the leading providers of office equipment and a supplier of an embedded software platform with a new business line of unique sensors.

AVnu Alliance is seeing a growing momentum in the consumer and automotive spaces beyond the professional AV market, as seen with new member manufacturers and significant progress made in AVB compliance and interoperability specifications roadmap.

AVnu Alliance’s “Automotive Technical Workgroup” has been advancing the Alliance’s specifications for the certification requirements for an AVB system deployed within motor vehicles to give automotive manufacturers confidence that all parts of the complex automotive network will communicate seamlessly with each other. At the same time, the consumer and wireless workgroup are evolving through collaboration and requirements to extend time-synchronized streaming to new network topologies and market segments.

“Ceton is excited to join the AVnu Alliance and support our shared goals for the advancement of high-quality consumer audio and video networking,” said Gary Hammer, president and CEO, Ceton Corp.  “As a company focused on creating the next-generation of consumer entertainment technologies, we believe that low cost and simple to setup and maintain solutions like those enabled by the AVB standard are critical to realizing our vision for amazing new whole-home entertainment experiences.”

The Alliance has also seen advancement with two new adopter members, Luminex, a Belgium-based developer of lighting control, professional audio and video data distribution equipment for the entertainment industry and Renkus-Heinz, a designer and manufacturer of professional loudspeakers and audio electronics.

“We are enthusiastic to have these new members join the Alliance.  The variety of products and knowledge that comes with these new members is going to be instrumental in advancing a new ecosystem of interoperable AVB devices through certification in markets like automotive and consumer,” says Greg Schlechter, chair, AVnu Alliance board member, and initiative manager, Intel Corporation. “The addition of new members of this calibre proves the continued dedication and commitment that the AVnu Alliance has for Ethernet standards-based AV technology for our core markets of professional A/V, automotive, and consumer.”

The AVnu Alliance recently opened its certification testing for AVB-enabled networking bridges and professional audio endpoints, with products in bridge certification testing and endpoint products in the queue, now at its appointed testing house, the University of New Hampshire InterOperability Laboratory (UNH-IOL) and has several products in certification process. AVnu Certification is available to alliance member companies.

 

About AVnu Alliance

The AVnu Alliance is dedicated to the advancement of streaming audio video by promoting the adoption of IEEE 802.1 Audio Video Bridging (AVB) standards over the network infrastructure. The organization strives to create an open path to AVB standards, define AVB compliance test procedures, and an AVnu certification program that ensures AVB interoperability of networked A/V devices to provide the highest quality streaming experience in professional A/V, automotive, and consumer applications to deliver a compelling end user experience.

 

Press Contact

Caster Communications, Inc. 401-792-7080

Kimberly Lancaster klancaster@castercomm.com cell: 401-829-0111

Alex Crabb alex@castercomm.com

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Yamaha Training Sessions to Be Held in Chicago and Dallas

BUENA PARK, Calif.—Yamaha Commercial Audio Training Seminars (YCATS) will hold training sessions in Chicago on September 10 and 13 at the Hyatt Regency O’Hare in Rosemont, Illinois and in Dallas on September 17 and 20 at the Sheraton Downtown.

Chicago sessions include CL Series Operational Training on September 10, and M7CL for Beginners and M7CL for Experience Engineers on September 13.

Dallas sessions include CL Operational Training on September 17 and Digital Audio Networks for Engineers on September 20.

For more information, course description, seminar location, and registration visit: http://yamahacommercialaudiosystems.com/training.php?catID=11001.

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API 1608 FEATURED IN FIRST EVER HIGH SCHOOL RECORDING STUDIO

NASHVILLE, TENNESSEE – AUGUST 2013: The Grand Opening of the new recording facility at Nashville’s Pearl-Cohn Entertainment Magnet School on May 8th featured the first API 1608 console in a high school setting. Many important names in the recording industry rallied to show their support of the “Music Makes Us” initiative by welcoming the new API-equipped studio, which will serve almost nine hundred students this year alone.

Built in 1986, the Pearl-Cohn Entertainment Magnet High School is located in north Nashville and is the sole entertainment magnet school in the country, offering courses in everything from audio engineering to television broadcasting. With the hard work of The Recording Academy® Producers & Engineers Wing® members and a partnership with the Warner Music Nashville label, this world-class facility is the home of the first ever student-run record label. The API console will serve as a major part of the school’s Academy of Entertainment Management and Academy of Entertainment Communication divisions. Students will learn audio production from song creation to production and on to distribution.

The school’s motto, “Together as One” rang true as a wide variety of important pro audio individuals contributed to and celebrated the opening of the studio. The Recording Academy® P&E Wing® as well as Nashville Mayor Karl Dean, Senior Vice President of A&R for Warner Music-Nashville Scott Hendricks, and API President Larry Droppa were among some of the attendees at the ribbon cutting ceremony for the expert-designed $1.2 million multi-room facility and control room.

“What a tremendous opportunity it is to have such a facility in a high school,” commented Larry Droppa at the introduction. “API is honored to have placed a 1608 as the centerpiece for audio education in the Pearl-Cohn school. Our ongoing commitment to support young and upcoming students in audio engineering is well represented by this, the first high school anywhere to have a 1608.”

ABOUT API (AUTOMATED PROCESSES, INC.)Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

(PHOTO CAPTION) (From left to right) Terry Palmer, (Terry Palmer Services); Ben Fowler, (Producer/Engineer and P&E Wing Committee Member); Steve Durr, (Owner, Steven Durr Designs and P&E Wing Committee member); Vickie Perdue, (Acoustics In A Box/Perdue Acoustics); Jay Perdue, (Acoustics In A Box/Perdue Acoustics); Larry Droppa, (API President/Owner); Jon Randall Stewart, (Singer/Songwriter/Producer and The Recording Academy Nashville Chapter President); Jeff Balding, (Producer/Engineer and P&E Wing Sub-Committee Chair); Julian King, (Producer/Engineer and P&E Wing Committee Member); Chuck Ainlay, (Producer/Engineer and P&E Wing Committee Chair).
(PHOTO CREDIT) Courtesy of The Recording Academy®/WireImage.com © 2013. Photo by Frederick Breedon.

ICE Cable’s “Big Mouth Payout” Bulk Cable Box Saves Integrators Time and Money

Proprietary cable-wind, massive pay-out hole and heavily reinforced box eliminates headaches caused by common “fall-apart” boxes and tangled cable messes

Los Angeles, CA – August 21, 2013 – ICE Cable Systems (2013 CEDIA Expo booth #1552) — which serves integrators both directly and via more than 50 distributors in North America and internationally – is now shipping its new Big Mouth Payout (BMP) bulk wire & cable box. BMP incorporates four distinct design advantages that help the integrator run more efficiently on the jobsite.

4-inch payout hole and proprietary winding pattern
The BMP box combines a 4-inch payout hole with a proprietary cable-winding pattern. According to ICE president Brian Rizzo, the payout is more than twenty times larger than what’s currently available on the market today. “Our payout and wind pattern help eliminate everyday pull-problems like kinking, knotting, recoil and tangling. Removing these obstacles makes a one-man wire pull — for example from atop a ladder — significantly easier,” says Rizzo.

Ascending and descending foot-markers
Incorporated on the cable jackets are ascending and descending foot-markers which make it effortless for the integrator to identify how much cable has been used and how much remains. The result is optimal usage of the entire wind and the elimination of scrap; it also solves the common problem of tracking usage which according to Rizzo can often be difficult when more than one technician pulls from the same box.

Ultra-durable, weather resistant cardboard box with reinforced handles
To withstand abuse on the jobsite, the BMP box is comprised of an extremely durable water resistant cardboard along with dual-layer reinforced handles. According to Rizzo the cardboard is burst-tested to withstand 21 kilograms of force which far surpasses what is currently available in the channel today.

”BMP is a great example of ICE Cable’s understanding of what’s important to the integrator,” says Wally Whinna, principal of Allnet Distributing and board member of the Catalyst AV network, which distributes ICE Cable nationally. “Advantages like this make it easier for integrators to finish their pre-wire jobs faster and with less hassle.”

All box cables (category, speaker, coax, alarm, control, etc.) by ICE ship in a BMP box, many of which are available in runs as long as 1,000 feet.

For all ICE Cable Systems media inquiries please contact Paul Muto at 631.849.4301 or

ICE Cable's Big Mouth Payout box combines a 4-inch payout and special wind pattern

paul@mutocomm.com.

About ICE Cable Systems
Founded in 2004 by president Brian Rizzo, ICE Cable Systems is a leading manufacturer of premium low-voltage wire and cable products serving the Audio Video, Alarm and Security, Commercial, Electrical Contracting and Data Center channels. The company’s products are available to integrators both directly and through more than 50 distributors in North America and internationally. ICE Cable’s success is driven by ingenuity and its desire to make superior products that offer more value to installers. www.icecable.com

ACIR Professional Buys Building, Expands Space

Mays Landing, N.J.—Summer continues to be busy for the staff at ACIR Professional with shows in Cape May, the Count Basie Theatre, Ocean Grove, New York City, along with support of audio and backline for Atlantic City and surrounding areas, all as the company’s installation business continues to grow.

Perhaps the biggest news for ACIR this is summer is that they recently purchased a building in Mays Landing, New Jersey, a stones-throw away from the old location in Egg Harbor Township. Realizing their dream of expansion and growth, the company outgrew their lease space and made the move to purchase a building with additional room to grow.

In a joint statement, the three owners Ed DiBona, John Grasso, and Tom Young said, “Our new space enables us to further our customer service and support as we continue to purchase the gear needed to fulfill our clients’ requirements.”

ACIR’s new address is 1421 Cantillon Boulevard, Mays Landing, NJ 08330. The company phone number remains the same: (609) 677-5500).

For more information, visit www.ACIRpro.com.

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PHOTO CREDIT: Digital Warmth

ASHLY GETS INTO THE PUNCH BOWL!

PORTLAND, OREGON – AUGUST 2013: Punch Bowl Social is a unique entertainment concept that got its start in Denver, Colorado and is steadily making its way to a city near you. The second and most recent Punch Bowl Social occupies 32,000 square-feet on the top floor of Pioneer Place Mall in downtown Portland. Within that space, patrons can bowl, sing karaoke, shoot pool, throw darts, play ping-pong, shoot marbles, play board games, rock ‘80s video games, and more. Of course, Punch Bowl Social patrons can also grab a drink (often literally from a punchbowl) or dine on delicious, creative fare. The idea, of course, is that in the age of big screen TVs, the human animal still craves connection, and games and music have provided the context of that connection for millennia. To keep the music engaging, Denver-based A/V integration firm PRIME used Ashly Audio processing at both locations.

“Punch Bowl Social proved to be a far greater success in Denver than the owners had dared hope for,” said Robert Higdon, owner of PRIME. “The Denver location is expansive, but still considerably smaller than the new Portland location. In Denver, we used a single Ashly ne24.24M to do all system routing and conditioning for the Flexsys F8, F12, and F15s over the lanes. The owners were so pleased with Higdon’s solution that they hired PRIME to design and install the system at the new Portland location.

One of the new features at Portland is a pair of karaoke rooms that groups can rent for private parties. A single Ashly ne24.24M outfitted with sixteen inputs and eight outputs raises their sound quality far beyond the standalone karaoke systems that bars typically employ. Four wireless microphones per room allow group performances in combination with a cloud-based karaoke server. A Lexicon dual effects processor provides the professional polish that takes ace karaoke stars to the next level – and softens the rough edges of newbies. Powered loudspeakers from dB Technologies provide robust output, and users can dial in appropriate volumes for the music, their voices, and the effects from an Ashly FR-8 wall-mounted remote control. Because the FR-8 provides a simple slider for each function, users can operate it successfully with zero training.

The main sound reinforcement system at Portland’s Punch Bowl Social uses a separate Ashly ne24.24M. Inputs include five cable boxes, a Blu-ray player, two DJ inputs (one per each side of the building), a jukebox, a paging server, and an Apple Airport Express that can stream Spotify, Pandora, and the like. dB Technologies Flexsys F8 loudspeakers and Sub 15D subwoofers populate twelve output zones logically divided by amusement type. Three separate sets of four bowling lanes get a pair of F12s and a Sub 15D hung by chains from the ceiling. A Crestron control system paired with an Apple iPad mobile pro app provides input selection and volume control. The control features a schematic of Punch Bowl Social from above. Users tap the section they want to control and make the necessary adjustments.

“For every project I’m involved in, I try to give the end user the best sound quality possible,” said Higdon. “I always use Ashly processing, and I carefully tune each zone at commissioning. Sound quality is evident to me because I work with sound for a living, but sound quality is just as important for patrons who aren’t audio professionals. For them, it’s a subconscious thing. If the sound quality is lacking or, worse, annoying, they’ll want to leave. That, of course, is the last thing the owners want. But a well-tuned system is fantastic. My favorite thing to do when a job is finished and open is to go back and watch people enjoying it. I see them singing along, bopping their heads. That’s almost payment enough for me.” Higdon will be accompanying the Punch Bowl Social enterprise as it heads to Austin in a few months.

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

MIX ENGINEER ARIEL BORUJOW EXPANDS HIS METRIC HALO PALETTE TO INCLUDE THE PRODUCTION BUNDLE

NEW YORK, NEW YORK – AUGUST 2013: Ariel Borujow is chief engineer at New York City’s Stadiumred studios (www.stadiumred.com) and a multi-platinum, Grammy-nominated mix engineer who has worked with artist and producers such as Kanye West, Madonna, The Black Eyed Peas, P Diddy, J-Lo, Chiddy Bang, Just Blaze, and others. His success stems from his passion for audio, which makes his typical ten-hour day (clocked seven days a week) the key ingredient in a life well lived. Indeed, when we caught up with him, Borujow was happy to be getting back into that groove after being sick for a few weeks. “I didn’t know what to do with myself,” he laughed. “I was just stuck there, roaming around in my apartment, which is usually just a place to sleep at the end of a long day. I guess the upside is that I got to know my apartment better?” Now back in the studio, Borujow is finishing up projects with Modern Machines, Charlie Red, and Low Country Kingdom using the Metric Halo Production Bundle, which includes ChannelStrip 3, TransientControl, Multiband Expansion, Multiband Dynamics, Character, Precision DeEsser, and HaloVerb plug-ins.

Modern Machines (www.facebook.com/ModernMachines) is a pair of New York City producers who are making some of the most engaging and danceable electronic dance music on the planet, and Borujow recently mixed their single, “We Are the Night.” “They come from an engineering background, so the tracks sounded good coming in,” he said. “Nevertheless, they gave it some grit on purpose, and the challenge was to keep that feel while making sure the music would still translate effectively at a dance club.”

Borujow was a longtime user of Metric Halo’s ChannelStrip 2, and he’s pleased that ChannelStrip 3 retains the same “out-of-the-box sound” while adding features that make it even more functional and flexible. “The size is great and the interface is even more intuitive, but the most exciting improvement is the incorporation of a spectrum analyzer,” he said. “It’s a big deal and it’s on almost all of the Production Bundle plug-ins.” As with all of his mixes, Modern Machines benefitted from plenty of ChannelStrip 3. For the all-important kick drum, he used ChannelStrip 3 to dial in the right timbre and dynamics and then used TransientControl to punch it up. “I’ve used other manufacturers’ transient plug-ins,” Borujow said, “but Metric Halo has given TransientControl something that is noticeably better, but in a subtle and interesting way. I can’t exactly put my finger on it, but there’s no doubt that it really improves the dynamics without over-processing them.”

Borujow is using a slightly different part of his brain to mix Charlie Red [www.wearecharliered.com], a duo that fuses hip-hop, blues, and rock to come up with a very unique style. The music is all live instruments and the band recorded the tracks at home. “These guys are real artists and they go by feel,” Borujow said. “All of the tracks are masterfully performed, but some of the technical stuff needed polishing.” Again, he used TransientControl to add shape and dynamics to the drums, and ChannelStrip 3 found use everywhere. The tracks were also noisy at times and Borujow used the Multiband Expander to carve out the noise. The very accurate spectrum analysis feature allowed him to zero in and position the bands for maximum effect.

Because Charlie Red’s recordings weren’t made in a purpose-built live room there was a certain “boxiness” to the recordings. Rather than EQ out the room mode frequencies, Borujow used Multiband Dynamics to carve them out dynamically. “Again, the spectrum analyzer was a tremendous help,” he said. “To lessen that boxy sound, Multiband Dynamics is preferable to EQ because EQ tends to lose something. Multiband Dynamics leaves the life in the recording. It’s a much more pleasing solution. Metric Halo’s version sounds great and is quick and easy to work with.”

With another “this meets that” description, Borujow finds Low Country Kingdom (www.lowcountrykingdom.com) at the intersection of Gorillaz meets the Beastie Boys. “These guys are just super musical! They produced all the music in Logic and sent me the stems,” he said. “To give it more of a ‘sound,’ I used Character. I especially like the ‘American Solid State’ algorithm. It’s subtle and not overboard, and it doesn’t sound digital. It sounds authentic. It’s been a go-to plug-in and setting for me lately. It’s all over the Low Country Kingdom album.” He also used the Precision DeEsser quite a lot. “I use it a lot of the time for vocals, sure, but I use it for a lot of other instruments as well,” he explained. “For example, the Low Country Kingdom snare sound was a little too bright at times. Rather than EQ it out, which kills those frequencies even when they’re not annoying, the Precision DeEsser allows me to keep them down only when they’re too much. I put the TransientControl behind it, and the snare sounded awesome.”

All three projects benefitted in roughly equal degrees by Borujow’s newfound access to HaloVerb. “I’m a huge fan of the ‘Sizzly Plate’ preset,” he said. “I find that as I get older, I use reverb as much as I used to, but I want to hear it at the front of the mix less and less. It’s more effective as a subconscious thing – an element that puts instruments in a common space. I don’t want to hear it, I want to feel it.” He used HaloVerb for Modern Machines’ synths, Charlie Red’s guitars and drums, and Low Country Kingdom’s vocals.

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware.

www.mhlabs.com

Danish Rockers D-A-D Get Down and Dirty With DPA

Rune Slot, live sound engineer for Danish rock band D-A-D, has turned to DPA Microphones to deliver the loud, punchy sound for which the band is famous.

“I experimented with a number of different condenser microphones before settling for DPA,” Rune Slot says. “They are fantastic – awesome – and it’s really great to have high end microphones supplying the inputs to the desk.”

Slot has been on tour with D-A-D for most of this year, taking in countries such as China and the US as well as plenty of places in Europe.

He says: “D-A-D is incredibly loud so for this tour I wanted to use high end microphones that could really capture the band’s noise and energy. The DPA microphones we have chosen are great and do the job perfectly.”

Originally known as Disneyland After Dark, D-A-D formed in the early 1980s and, apart from one change when Laust Sonne replaced former drummer Peter Lundholm Jensen, it has retained its original line-up. Its international breakthrough came in 1989 when it signed to Warner Bros in the USA. At that point the band was forced to change its name to D-A-D to avoid an impending lawsuit from the Walt Disney Company.

To mic Laust Sonne’s snare drum, Slot is using a combination of a DPA d:dicate™ 2011C Twin Diaphragm Cardioid microphones and DPA d:vote™ 4099 Instrument Microphones, with the former positioned above the snare and the latter below it. d:vote 4099 Instrument Microphones are also used to mike the toms, high hat and cymbals, with reinforcement provided by a DPA d:dicate 4011 Compact Cardioid Microphone positioned underneath the cymbals.

“It’s not jazz – it’s very Rock and Roll,” Slot says. “I’ve also used DPA 2011C microphones to pick up Jacob Binzer’s lead guitar. He has two cabinets that give a great combination of clean and dirty sound so I’ve positioned 2011C mics about 12cm from each of the speakers where they work brilliantly.”

Vocals are another area where DPA has come up trumps. Lead singer Jesper Binzer is using a Wisycom wireless system and Slot has equipped this with a DPA d:facto™ Vocal Microphone capsule.

“The mic helps me to stay in control without having to go primal,” Jesper Binzer says, while Slot adds: “It is a really great sounding capsule that truly grasps all the spit and energy of Jesper’s performance. Even when he sings from the side, it grabs the sound and pulls it into the mix.”


Slot adds that with a loud band like D-A-D, lead vocals need to be clearly heard in the mix and initially he thought this might not be feasible with a condenser microphone capsule.

“I didn’t need to worry because the DPA d:facto Vocal Microphone capsule is of such good quality that it is more than capable of giving me the sound I want,” he says. “I was really surprised when I tried it for the first time because, usually with condenser microphones, you get feedback issues, especially in the high frequency range. However with the d:facto this just wasn’t a problem. It does what it is supposed to do and there is very little of bleed from the rest of the band, even though the band plays insanely loud.”

Slot is also using d:facto Vocal Microphones for backing vocals, with Jacob Binzer, Stig Pedersen and Laust Sonne all singing into wired versions of the d:facto.

“These microphones are really good at isolating the vocals and they are also happy to take plenty of punishment,” he adds. “The guys do like to ‘eat’ their mics, but the d:facto Vocal Microphones cope with that brilliantly and still deliver a very punchy sound.”

See the interview with Rune Slot and clips from a D-A-D concert at www.dpamicrophones.com/livedad

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About DPA
DPA Microphones is the leading Danish Professional Audio manufacturer of high quality condenser microphone solutions for professional applications. DPA’s ultimate goal is to provide you – whether you’re in live sound, recording, theater or broadcast – with the absolute finest possible microphone solutions for your tasks. DPA takes no shortcuts in the design processes nor makes any compromises in manufacturing, which is all done at the DPA factory in Denmark. As a result, DPA’s products are globally praised for their exceptional clarity and transparency, unparalleled specifications, supreme reliability, and above all, pure, uncolored and undistorted sound.

For more information on DPA Microphones, please visit www.dpamicrophones.com

API IN BRAZIL – VISOM DIGITAL AUTHORIZED AS 1608 DEALER

RIO DE JANEIRO, BRAZIL – AUGUST 2013: Brazil’s Visom Digital has become the latest of authorized API 1608 dealers. Joining the ranks of other API distributors in South America, Visom began carrying the API product line back in 2012. “After their obvious success with API module products, it was logical that Visom now take on representation of the 1608,” said Gordon Smart, API’s managing director.

Located in Rio de Janeiro, Visom Digital is a working studio, audio technology development center, and audio equipment dealer specializing in high-quality, high-profile sound recording. “We only sell what we use and this makes all the difference in credibility for our people,” said owner, Carlos de Andrade.

With a wide range of clients, Visom Digital caters to everything from independent and major recording studios to TV and radio stations. “As an engineer I have always used API, as a salesman I believe in the product, and as a businessman it’s just a good seller,” said de Andrade of the API product line. Visom stands behind the products they represent, while aiming to understand the needs of their customers and partners in order to offer appropriate solutions. They also offer after-sales services, such as warranty, installation and training.

“For most distributors a line like API is a gem to be catered to with great consideration of its tradition,” said de Andrade. “For Visom, API is not a brand. It is a passion and a bit of our history. We will not just sell API. We will evangelize and educate our clients on the ownership of an important part of professional audio.”

ABOUT API (AUTOMATED PROCESSES, INC.)
Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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