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APG Electric Builds State-of-the-Art Conference Room for New Engineering Division Using a Symetrix SymNet Radius AEC Processor

CLEARWATER, FLORIDA – MAY 2014: Based in Clearwater, Florida and founded in 1984, APG Electric has grown from its humble beginnings into one of the Sunshine State’s leading contractors, with 250+ employees and annual sales in excess of $40 million. As the industry has advanced, APG has added in-house expertise that it formerly subcontracted, including an Audio/Visual division that joined the firm two years ago. As part of that process, APG Electric recently added a new engineering department and a new 22-room extension to house it. Included within the new office space is a state-of-the-art conference room, which will serve as a showcase for clients who are considering their conference room options and as a means to discuss and approve changes between the office-based and the field-based staff. To ensure that audio performance and voice intelligibility is excellent, APG Electric put a Symetrix SymNet Radius AEC Dante networked audio processor at the heart of the new conference room.

“Our goal was to build in the latest and greatest technology,” said James Wagoner, technology programmer at APG Electric. “We wanted to include all of the features that our clients might like to include so that they can make intelligent choices about what they want. I’ve installed literally hundreds of Symetrix SymNet audio DSP, and they’ve always been reliable and easy to configure. The very few times where I ever had an issue, Symetrix was right on top of it. Based on that experience and relationship, I specified the SymNet Radius AEC on faith. I’m very pleased with its performance and it makes our teleconferencing audio transparent and effortlessly intelligible.”

“The conference room really has two purposes,” said Larry Stephen, technology account manager at APG Electric. “First, we want to make our clients aware of the technology solutions that are available to support their communication needs. Including high-quality Symetrix audio processing is part of that. Second, we want to close the loop between on-site decisions and the approval they require from office-based staff. Formerly, this required driving back to the office, holding a meeting, marking up documents, getting approvals, and then driving back to the client and/or the site. With the conferencing system, those decisions, mark-ups, and approvals can all be made in real-time, with the client present. We can transfer files, print in the field, and have everybody sign off on a decision as it’s made. The conferencing features of this room save hours and days. It simplifies logistics.”

The Symetrix SymNet Radius AEC includes eight AEC (acoustic echo cancellation) inputs, four auxiliary inputs, eight outputs, and an expansion slot for any SymNet I/O card. Critically, it includes sophisticated AEC and related processing algorithms that deliver crystal clear audio to both sides of a remote conversation. The SymNet Radius AEC is easily expandable and networkable using the Dante Network protocol over Ethernet. An AMX DVX system controls all of the conferencing room’s functionality, including calls, video, audio, and lighting. Two Teamboard 90-inch interactive whiteboard also serve as projection screens for Panasonic short-throw projectors. Video is handled by a LifeSize ICON system using its UVC platform. The conference table includes pop-up boxes for connectivity and a collection of Shure boundary microphones for clear capture of discussions in the room. ElectroVoice Evid in-ceiling speakers provide output.

ABOUT SYMETRIX Symetrix is dedicated to making life sound better. As a world leader in the development and manufacturing of digital audio signal processing (DSP) systems and accessories, Symetrix provides best in class audio management solutions to businesses, schools, non-profits and government organizations.

For more information on Symetrix products visit www.symetrix.co

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RELIABLE, SPACE-SAVING ASHLY AMPLIFIERS DELIVER AT LIBERTY HIGH SCHOOL

O’FALLON, MISSOURI – MAY 2014: Located forty miles west of St. Louis, St. Charles County is the fastest growing county in Missouri and ranks among the fastest growing counties in the nation. The Wentzville School District is responsible for public education in the area, and with space in its two high schools reaching maximum capacity, the district drafted plans to build a third high school. Now finished, Liberty High School has reliable technology in the classroom, sports facilities, and for extracurricular activities, including a comprehensive sound system that uses space-saving and dependable multi-channel Ashly amplifiers.

St. Louis-based McClure Engineering designed Liberty High School’s sound and A/V systems, and local A/V integrator TSI Global installed it. The system includes a paging service for the common areas of the school, along with more muscular systems for music playback in the gym and on the football field. Modest Biamp DSP and Crestron control systems provide minimal processing and intuitive user control. The real challenge at Liberty High School was ensuring that the system would operate uninterrupted, day-in and day-out. Because space was at a premium, Dave Bick, McClure’s acoustical and systems engineer specified Ashly ne-Series multi-channel amplifiers to power Renkus-Heinz loudspeakers.

In just twelve total rack spaces, the Liberty High School sound system fits thirty amplifier channels: three 8-channel Ashly ne8250s and three 2-channel Ashly ne2400s. “Ashly is always my go-to amp,” said Bick. “Ashly amps are quiet and dependable. Out-of-box failures are extremely limited. The power delivery and options are also very flexible, with 8-ohm and 70-volt variants available in a range of channel counts and power outputs. Despite that, they’re very cost competitive, and the service I get from Ashly is excellent. Due to the fast pace at which products can change or be updated in the A/V industry, I often like to verify things before I commit to them in a design, for which I need a quick, company confirmation. Unlike a lot of other manufacturers, it’s easy to get a knowledgeable human on the line at Ashly in just moments.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A.

www.ashly.com

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Triad Speakers, Inc. adds Cost-Effective Models to Invisible DesignerSeries Line

DesignerSeries is a comprehensive line of high-performing, vibrating-panel sound systems that mount behind-the-wall, making them invisible to the eye. The company has added 3 new entry-level models that range from $500 to $700 MSRP each.

Portland, OR – May 13, 2014 – Triad Speakers, Inc. has added 3 new entry-level models to its DesignerSeries line of behind-the-wall loudspeakers: the DSi-1 ($500 MSRP each), the DSi-2dc dual-channel stereo version ($700 MSRP each) and the higher-performing DSi-3 ($700 MSRP each). The addition of the new models brings the DesignerSeries to 11 models in total. Prior to the DSi-1, MSRP for entry-level was $650.

The DesignerSeries are passive speaker panels comprised of a powder-coated aluminum frame, a rigid aluminum honeycomb core (with paper skin covering) and transducers. All the components — along with the use of a required high-pass cross-over filter (sold separately) — work in concert to create a vibrating element that produces sound waves. The result is a full, warm sound.

All DesignerSeries panels easily mount in between walls studs in typical home construction. The panel’s paper skin provides a high-bond surface for adhesion to plaster, drywall compound, mud skims and veneer. Once covered and painted the panels are invisible to the eye.

According to Triad Speakers’ Marketing Director Paul Teixeira, the 3 new DSi models boast a small footprint (measure 15.75-inches H x 11.8-inches W x 1.6-inches D), thus allowing for even greater installation flexibility.

“Our ability to hit lower price-points on such sophisticated technology gives the Triad dealer more options to place music throughout the house,” says Teixeira.

The DSi-1, DSi-2dc and DSi-3 speakers all carry a 10-year limited warranty. The speakers are shipping now. For more information visit www.triadspeakers.com or call Triad Speakers toll-free at 1.800.666.6316.

For all Triad press inquiries please email paul@mutocomm.com or call 631.849.4301.

About Triad Speakers
Established in 1982 by President Larry Pexton (a founding member and Chairman of CEDIA), Triad Speakers, Inc. is a steadily growing provider of complete loudspeaker solutions for multi-room residential and home theater system applications. A top choice by many custom integrators nationwide, Triad has made significant advancements in the arena of front-channel speakers, surrounds, subwoofers, distributed audio speakers via enclosed in-wall, in-ceiling, on-wall and freestanding designs. Over 80% of Triad’s products are manufactured daily in Portland Oregon, in a pure build to order operation with no work in progress and no finished goods inventory of the US built products. In the 2006 – 2010 Inside Track Supplier Loyalty Tests, Triad ranked #1 in the category of Custom Installation Company. Visit us on the web at: www.triadspeakers.com and www.facebook.com/triadspeakersfans

THE BOX MIXES IN NORWEGIAN HOME STUDIOS THROUGH KAN LYD

SKIEN, NORWAY: Operating out of the home of sound engineer Kjetil Arvesen Nesheim, Kan Lyd is a growing professional project studio for mixing and overdubs. While recording and mixing full productions, Kjetil often travels with his studio gear to record throughout multiple locations. To create the sounds of a big studio through smaller recording spaces, Kan Lyd has commissioned API’s THE BOX console to accommodate the needs of recording artist clients with worldwide audiences.

Kjetil had dreamed of owning a high-end console for years, and was inspired to make an API purchase after listening to vintage American vinyl recordings. He specifically cited Fleetwood Mac’s album Rumors, which was recorded through an API console in 1977. Kjetil contacted API’s Norwegian distributor Prolyd to find a system that would integrate seamlessly with the rest of his gear, and fit the needs of Kan Lyd.

“As soon as I saw the ad for THE BOX, I knew it was the right console for me,” recalls Kjetil. “After I started using it, my mixing became faster and easier, and made my mixes sound more three-dimensional. All instruments blend together perfectly. It sounds bigger, wider, and clearer all at the same time.” Kjetil also appreciates the versatility of THE BOX, and it’s optimization for the digital era. “The idea of having twenty channels of summing in mix-down, built-in preamps, EQs and compressors was very intriguing.”

For mixing purposes, Kjetil had two additional 550B EQs installed. “The first four channels of THE BOX are dedicated to drums: a 550A for kick and snare, and a 550B for toms. I’ve got the compressor strapped to the mix bus at all times. Doing it this way gives me the best of two worlds. It sounds more expensive now.”

On top of working on a voiceover project for a digital guide, the latest album for Christian rock musician Arvid Pettersen is being mixed at Kan Lyd. Kjetil comments that THE BOX has improved his work flow in comparison to his past recording projects. “This is my first experience with API gear, and I love it.”

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

ASHLY GEAR SCORES AT FINLAND HOCKEY ARENA

HEINOLA, FINLAND: Although the hockey arena in Heinola, Finland seats 1,600, attendance commonly swells to nearly 3,000 as hockey fans crowd through its doors. Until recently, however, fans strained to hear announcements and cringed at the sound of anemic music coming from the arena’s aged ceiling speakers. That all changed when Finnish A/V integration firm Noretron Communication Ltd. replaced the system with full-fidelity FBT loudspeakers and Ashly Audio processing, amplification, and user control. Shortly after the overhaul, Heinola hosted the Women’s Hockey World Championship to rave reviews.

“The previous system was very old and functioning poorly,” said Timo Kunnas, owner of Noretron Communication Ltd. “Using an Ashly back-end and FBT Shadow loudspeakers, we composed a plan that would give them the control and performance they desperately needed. Part of the challenge was meeting their budget and yet still providing excellent coverage in an acoustically-poor environment.” Noretron, a distributor for both Ashly and FBT in Finland, designed the system, installed the rack, and performed the system tuning at commissioning. Local electrical installation firm Electrowise Ltd. handled all of the cabling and the loudspeaker installation.

“Ashly builds reliable and great-sounding gear and sells it at a price that is very competitive,” said Kunnas. “The Ashly ne24.24M modular processor, Ashly KLR-Series amplifiers, and RD-8C remote fader control would give the arena everything they needed. And for us, it’s all very easy to set up and program.”

Because it has a modular I/O count, Kunnas was able to order an Ashly ne24.24M with twelve inputs and eight outputs to accommodate four microphones, two stereo RCA input jacks, a radio output, and a CD player output. The eight outputs feed four dual-channel Ashly KLR-3200 amplifiers, which in turn power nine FBT Shadow loudspeakers, four for the central cluster and five for delays. User control consists of three redundant Ashly RD-8C remote fader panels that provide individual volume control of each input, plus overall volume control. The three redundant locations allow user control from anywhere that staff may need to make adjustments.

“The client is very happy with the sound quality, speech intelligibility, and ease of use, all thanks to Ashly,” concluded Kunnas.

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A.

www.ashly.com

JOHNSON AUDIO WORKS SUCCESS IS BASED ON QUALITY: DANLEY SOUND LABS SPEAKERS AND SUBS HELP MAKE IT HAPPEN

COMER, GEORGIA: Bill Johnson knows live sound. Before assuming the roles of full-time technical director and chief audio engineer for the massive touring Kenneth Copeland Ministries, where he served for fourteen years, Johnson cut his teeth mixing for acts such as Concrete Blonde, the Dave Matthews Band, Ice T, and Widespread Panic. In 2000, Johnson started his own company, Johnson Audio Works, to marshal that extensive experience for the benefit of clients with small- to mid-sized live events. Recently, Johnson upgraded his rig to Danley Sound Labs, his newfound favorite loudspeakers and subwoofers. Now, Johnson graces clients with improved fidelity and impact delivered by a pair of lightweight but hugely efficient Danley SM-80 full-range loudspeakers and a pair of powerful Danley TH-118 subwoofers.

Most of Johnson’s clients are ministries, government, and community organizations, with a few upscale weddings thrown in for good measure; and three-quarters of the content he is responsible for is spoken word. His audience sizes typically range between 300 and 700 people. After recently relocating from Texas to Georgia, Johnson has developed a closer relationship with the engineers at Georgia-based Danley Sound Labs. “Of course, I was aware of Danley Sound Labs and its reputation – the pro audio industry isn’t so big,” he said. “But the first time I actually heard Danley products, I was hooked.” Part of Johnson’s success is his commitment not just to sound quality, but to the system’s overall appearance and its fine scale details. “I aim for installation quality for temporary events,” he said.

The Northside Jam is an annual event put on by Rick Nunez Ministries in Fort Worth, Texas and serves as an excellent example of the power of Johnson’s new portable Danley system. Last year, Howard Scott, former band leader of the 1970s act, War, headlined and drew 1,500 people to Marine Park. “The guy I hired to run FOH couldn’t believe I was seriously going to cover the event with just two Danley SM-80s for full-range,” Johnson said. “He could understand the two Danley BC-415 subwoofers, which I had on loan from Ivan [Beaver, Danley’s chief engineer]. But I walked in with the two SM-80s, one on each arm. They just don’t look capable of delivering the necessary SPLs. He expressed his concern but totally changed his tune after sound check. Not only were the SM-80s plenty loud enough, the sound quality was outstanding. He said it felt like mixing on studio monitors! That was at 110 feet from the stage, outdoors! I walked back 350 feet and the sound was still natural and balanced. Danley’s high-end output is notable and makes the SM-80 pleasant and effective for both near- and far-field applications.”

He continued, “In my world, it’s hard to find a one-box-fits-all solution, but the SM-80 is it. Not only is the sound quality excellent, the size greatly simplifies my set up time. That’s critical, because the margin on live events is small. I’m able to charge the competition’s rates, but where they have a four or five hour bump in, I’m able to get the job done in just two. Moreover, the Danley system tunes up with almost no adjustment, so I’m able to quickly move on to making things look nice and tending to the client’s requests. I think part of Danley’s success is the fact that everyone in the company has lived and breathed in the live and installed sound industries before. It’s more than just the sound.”

ABOUT DANLEY SOUND LABS Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology.

www.danleysoundlabs.com

(PHOTO CAPTION: IFCM Branson Service in 2013.)

SYMETRIX LAUNCHES SYMNET COMPOSER SOFTWARE VERSION 2.0

SEATTLE, WASHINGTON: Symetrix announces a new release of its SymNet Composer open architecture design software for Edge and Radius DanteTM network audio DSPs. In addition to a host of time-saving workflow enhancements, Composer 2.0 natively integrates select Dante third-party hardware supporting the discovery, signal routing, and other aspects of AtteroTech unDIO2x2 and unDX2IO and Stewart Audio AV25-2 and NetAV 2×2 devices. Composer 2.0 is the only programming environment needed to build a Dante networked system from start to finish, simplifying and speeding initial design, revisions, and troubleshooting.

Trent Wagner, senior product manager at Symetrix, noted, “I’m very excited to launch this version of SymNet Composer. To my knowledge, Composer 2.0 is the first full integration of third-party Dante devices in our industry. Contractors can now manage an entire Dante-based system from end-to-end (remote wall box I/O, to DSP, to power amps) using only SymNet Composer 2.0 with select products from AtteroTech, Stewart Audio, and Symetrix.”

In addition to third-party Dante device integration, Composer 2.0 offers a number of workflow enhancements. Remote control protocol can be accessed via TCP/IP and TCP/IP string output modules, simplifying integration with control devices and increasing the number of compatible control systems (e.g. projectors). Module input and output names can be automatically propagated to downstream modules, speeding and standardizing the labeling process, and presets can now be created and edited without going off-line. In addition to the 600+ DSP modules already within the Edge and Radius system, a new Transient Suppressor DSP module reduces random transient noise (e.g. pen tapping, silverware clanking) for clearer conference audio. Furthermore, a new “Trace Signal Path Forward” feature now traces through all Dante transmitters and receivers that significantly reduces the time required to understand, follow, and troubleshoot signal flows within large systems.

Added Symetrix Founder and CEO, Dane Butcher, “SymNet Composer 2.0 is yet another milepost in our ongoing mission to provide software and hardware tools that help our integrators achieve the greatest possible levels of technical excellence while at the same time expending the least time and effort.”

SymNet Composer 2.0 is available for free download at www.symetrix.co

ABOUT SYMETRIX Symetrix is dedicated to making life sound better. As a world leader in the development and manufacturing of digital audio signal processing (DSP) systems and accessories, Symetrix provides best in class audio management solutions to businesses, schools, non-profits and government organizations.

For more information on Symetrix products visit www.symetrix.co

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FORT WORTH BUILDS ITS STUDIO PROFILE WITH AN API 1608 CONSOLE

FORT WORTH, TEXAS: Over a span of 25 years and growing out of two previous studios, producer/engineer/studio owner Bart Rose has made his presence known in the Texas music scene through what is now called Fort Worth Sound. The studio works with both bands and singer/songwriters ranging from rock, country, blues and jazz. A new 1608 console by API completes the transformation of Fort Worth Sound’s Studio A, which has been a project in the making since 2008.

It took years to complete the construction of Fort Worth’s Studio A. “I wanted a console with amazing analog character, a small-ish footprint, and great reputation in the production world,” shares Bart. “There had been times when a prospective client looked at my control surface and asked ‘where’s the console?’ We think you will agree that Fort Worth Sound is one of the finest recording studios in the North Texas area.”

Studio A, which houses the 1608 console, accommodates the majority of the album recording and mixing projects. Since purchasing the console, Bart has used the console for several recording sessions. “I love the sound of the preamps. Just having amazing preamps with a high-pass filter yields great results on tracks that don’t need EQ.” Bart takes the sound coming from the studio into great consideration. The main recording room for Studio A has twelve-foot ceilings, independent climate control for each room, and floating floors to avoid low-frequency rumble from city traffic.

Since 2008, Fort Worth Sound has worked with major artists including The Toadies, Los Lobos, and Pat Green. Soon after the 1608 commissioning, the studio hosted a very successful two-night open house, where past and perspective clients were shown the new capabilities of Studio A. Bart has confidence that the purchase of the 1608 will diversify his studio profile. “I have a feeling this console will attract clients who wouldn’t have recorded with me before I had an analog console on the front end.”

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

(PHOTO CAPTIONS) (TOP) Bart Rose with the API 1608 console in Fort Worth Sound’s Studio A. (BOTTOM) FortWorthSound_StudioA.JPG: Studio A at Fort Worth Sound.

D-Tools Adds Planar and Runco to Manufacturer Vantage Point (MVP) Program, Providing Integrators with Detailed Product Specifications for Lauded Commercial and Residential Video Solutions

D-Tools Global System Integrator™ software users now have the entire catalog of Planar and Runco products at their fingertips, giving them the tools they need to specify and integrate some of the most sought-after video products available.

 
CONCORD, CA, USA – APRIL 30, 2014 D-Tools Inc., the worldwide leader in system integration software, today announced that Planar and Runco, maker of high-end, high-quality video solutions for both the commercial and residential markets, has joined its D-Tools Manufacturer Vantage Point (MVP) program. Planar and Runco join the ranks of 150+ other MVP program vendors, in what is now one of the largest and most complete software-based product databases available for the electronics system integrator.

With the addition of Planar and Runco to D-Tools’ MVP program, integrators, installers, sales professionals, and retailers who use D-Tools Global System Integrator™ for electronic system design, proposal, and estimation will have immediate access to detailed information on Planar and Runco’s entire product offering. This includes dozens of projectors, displays, video processors, players, video walls, large-format displays, and monitors. Now, integrators and systems designers can access and specify the most current available specification information on some of the most venerable video products on the market.

“For both the commercial and residential markets, Planar and Runco are among the most respected names in video,” says Adam Stone, President and CEO of D-Tools. “By adding them to our ever-growing roster of MVP vendor partners, we dramatically boost the number of available video product options that our community of users can access with a simple keystroke.”

Whether it is a sophisticated commercial video wall with all the associated video processing, or a high-performance home theater, Planar and Runco rounds out the D-Tools MVP program’s already robust video product offerings and gives integrators the tools they need to specify cutting-edge systems with ease.

The D-Tools Manufacturer Vantage Point (MVP) program provides systems designers, specifiers, integrators, and installers the most up-to-date and detailed partner product information available, in a format that can be utilized in a cross-functional capacity for maximum workflow efficiency. In fact, more than 4,500 MVP users are now streamlining the design process by using the D-Tools Global System Integrator platform. Users of Global System Integrator receive all MVP product data free, along with current data from MVP partners on the latest product updates and special offers. This gives integrators updated current pricing and product info in real time, as it happens.

In turn, the MVP program gives manufacturer partners a direct connection with the D-Tools user database, building customer loyalty by ensuring that existing dealers have the important information they need to recommend, specify, and install their products. It is also makes it clear to any MVP program members’ dealers that they are committed to the very best in customer service.

D-Tools will soon launch its first native iOS application—Mobile Quote–– which will enable integrators and sales people to specify Planar and Runco products (and any other D-Tools MVP partner for that matter) from any jobsite in the world. The D-Tools Mobile Quote iPad app will be made available for download from the Apple App Store and will carry a monthly subscription fee per user/device. Once launched, customers already on D-Tools’ Software Assurance plan will receive a discounted monthly subscription rate of $12.00 per user/device.

About D-Tools, Inc.
D-Tools, founded in 1998 and based in Concord, California, is a worldwide leader in accessible, highly accurate system design and documentation software platform. The company’s flagship product, System Integrator™ (SI), is a robust solution that utilizes Autodesk® AutoCAD and Microsoft® Visio to facilitate comprehensive system design, documentation and project management. D-Tools enables residential and commercial integrators to streamline business processes and increase revenues while reducing the time and cost associated with the installation and integration of low-voltage electronic systems. More than 4,500 leading companies currently use the award-winning D-Tools platform to reduce time, costs and to streamline the system integration process. Product updates and related information can be obtained by following D-Tools on Twitter and on Facebook.
Learn more about the D-Tools MVP Program, D-Tools System Integrator, or the undeniable benefits of using a streamlined system design, proposal, and estimation software platform at www.d-tools.com, by calling (866) 386-6571, ext. 1, or e-mailing info@d-tools.com or mvp@d-tools.com.

About Planar and Runco
Founded in 1983, Planar and Runco represents the very best in both commercial and residential video products. Planar is the global leader in display and digital signage technology, providing premier solutions for the world’s most demanding environments. Retailers, educational institutions, government agencies, businesses, utilities and energy firms, and home theater enthusiasts all depend on Planar to provide superior performance when image experience is of the highest performance. Runco, which Planar acquired in 2007, has been the leader in the custom home theater industry that is committed to research and development in cultivating the finest products and services in home theater video displays. For more information, visit planar.com and runco.com.
Press Contacts: 
Tim Bigoness, D-Tools, Inc., +1 (925) 270-4102, timb@d-tools.com, www.d-tools.com

 Katye (McGregor) Bennett, KMB Communications, +1 (425) 328-8640, katye@kmbcomm.com

Accompanying Images:

Planar and Runco logos

 

 # # #ENDS

METRIC HALO ULN-8’s FRONT IMMERSIVE IDEAL – A RECORDING SESSION ON DISPLAY AT D.C. AREA MUSEUM

ARLINGTON, VIRGINIA – APRIL 2014: Beauty Pill is the musical brainchild of veteran producer and engineer Chad Clark, who founded the band in 2001 shortly after the dissolution of Smart Went Crazy. Both bands have received heaps of critical praise from outlets local to Washington D.C. and from the national press. Solid songwriting has turned Beauty Pill’s on-again/off-again status into something that promotes, rather than detracts, from its cult following. Beauty Pill recently teamed up with the Arlington, Virginia-based Artisphere museum to take on a unique artistic, musical, and sociological experiment. The band set up in a large room inside the museum with a windowed overlook and spent two weeks on display recording an album. Although they went in with racks of borrowed A-list studio gear, their initial recordings fell flat. It was only after Clark stripped everything down to just his Metric Halo ULN-8 interfaces that the recordings came alive, a testament to the ULN-8’s fantastic sound.

“Artisphere initially approached me to ask if I could do something ‘musical’ in the museum’s beautiful space,” explained Clark. “I was touring around, trying to come up with some ideas, when they showed me a large room with a window that overlooked it. It reminded me of Abbey Road Studio 2, where the Beatles made a lot of famous recordings. That put the idea in my head to do a recording there. It would be live in the sense that people would be watching us, but my plan was to record exactly as we would in a normal studio… including all of the discussions, overdubs, and the like. I thought it would interesting for the public to see that process – I have some non-musician friends who seem to think an album is made in almost the time it takes to listen to it!”

A musician first, Clark happily fell into engineering and production when other bands in the D.C.-area approached him because they liked the sound of Smart Went Crazy. He quit his day job in 1998 and spent nearly a decade between now and then as a mastering engineer at Silver Sonya. These days, he works mainly as a mix engineer, where he finds his passion for music is best nurtured. “It was working with Beauty Pill that first got me interested in the Metric Halo ULN-8,” Clark said. “It seemed to fit what I needed and what the band needed. Although I have nothing against low-fi recordings, I have no romance for them. I like sound that is vivid and the descriptions of the ULN-8 conveyed that idea. It’s turned out to be completely true – the ULN-8 is a miracle device! It’s incredibly flexible, and everything I record with it sounds amazing.”

Nevertheless, when someone goes to do a big studio recording – especially one that will be on display – there are certain preamps with legacies deep in the recordings of the late 1960s that engineers naturally assume will be the best choice for a rock record. With the help of friends at local studios, Clark amassed a rack of the choicest analog preamps and processors available. “We mic’d everything up with the best mics for each application and ran them to the textbook pro preamps that engineers have been using for decades,” he said. “The initial recordings were okay, but they weren’t fantastic. We all agreed that they fell kind of flat. So we simplified the mic’ing and pulled out all those great preamps, relying entirely on the Metric Halo ULN-8s for preamps and conversion to 24-bit/88.2kHz.”

He continued, “It was a revelation. The sound came alive. It was vivid and tactile. The ULN-8 preamps are just stellar. That was a convincing test, and now I never wonder about using anything but the ULN-8s now. I think it’s worth pointing out that although Metric Halo’s use of the term ‘archival quality’ is totally appropriate, it shouldn’t give anyone the idea that the ULN-8 is only for purists or documentary recording styles. Beauty Pill’s Artisphere recording is far from documentary. We use all kinds of overdubs and textures and found sounds. The quality of the ULN-8 simply makes that mode of recording more vivid and involving.”

Some of the band’s friends advised them against the experiment, citing YouTube’s “comment culture” as an example of how mean people can be when a band is vulnerable. “I suspect that if we had streamed the installation or posted video, things might have gotten ugly,” said Clark. “But the people who came to the exhibit were completely supportive. Sure, there were some uncomfortable moments when we were arguing amongst ourselves, but I mainly felt empathy from the window. They were wishing us well. It was an encouraging experiment!”

Ultimately, Immersive Ideal ran as an interactive multimedia photography and music exhibit with pictures from the recording sessions paired with a surround-sound mix of the final versions. Beauty Pill anticipates releasing it as a conventional stereo recording in the fall.

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware.

www.mhlabs.com

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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