Are you Techorating?
What is “Techorating??
Today at the E4 AV Tour at Chicago’s Congress Plaza hotel Jonathan Brawn of Brawn Consulting answered that question. In the process he pushed integrators, consultants, resellers, and end users to expand their thinking about the role of AV—and the applicable budgets that can be drawn on to fund it. The class will be repeated at the E4 AV Tour in NYC on Oct. 27th.
“This is a new way of thinking about the use of AV as art and decoration as well as–or even instead of–information and communication,? Brawn says.
Primo example: the Cosmopolitan Hotel in Las Vegas, where AV in an integral part of the décor and style of the space. “In some cases, it has no purpose other than art,? Brawn explains in a detailed case study of how this came to be possible, both technically and in terms more







