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Yamaha NUAGE Ignites Post Market in Spokane

BBB-Nuage 1

BUENA PARK, Calif.—Bing Bang Boom! In Spokane, WA specializes in integrated music and sound design for film, television, advertising, video games, and the Internet. Their award-winning work can be heard on projects for CBS, ABC, NBC, Spike TV, HBO, Warner Bros. Films, and many blockbuster theatrical trailers.

The company recently added a new Yamaha NUAGE Advanced Production DAW System to their production arsenal. CEO Bill Byrne said that up until the purchase of the NUAGE system, he had been recording and mixing using multiple Mackie consoles, until Mackie was no longer providing the unlock
codes for their software, making it impossible to work on them.

“I have been a long time Cubase user and wanted to upgrade for at least the past five years having so many legacy projects in Cubase for Bing Bang
Boom Music and Sound Design Libraries, states Byrne. Even though stereo is still the main delivery format for the libraries, I still get calls to customize tracks, and to switch to ProTools or any other system with thousand of tracks would not have been cost or time effective. There really wasn’t any other system available that was completely integrated like NUAGE, plus it sounds amazingly good!”

Byrne said he’s been doing more and more mixing “in the box” but with most projects having 100+ tracks, navigating with a mouse was becoming impractical. “I had been working with Ron Cheney from RSPE for at least three or four years trying to come up with a suitable system. Every year, we would meet up at NAB in Las Vegas and look at new systems along with trips I would take to the RSPE office every three or four months. While there are a lot of systems out there, I really needed total integration with Cubase, and no other system really offered that but NUAGE.” Last April, Byrne and Cheney met up again at NAB and were given at great run through on NUAGE, heading back to the Yamaha Commercial Audio booth over the course of the show with more questions for the NUAGE team who he said were quite helpful.
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“Ron Cheney was extremely patient and helpful; his goal was to make sure I had the right system for my needs and not to just sell me something, Byrne says. I am very impressed by how hard he worked to make this happen for me. At around the same time, I saw a NUAGE system on a magazine cover with Hans Zimmer and other film industry notables. They were discussing surround sound in headphone mixes, which was quite interesting. So RSPE arranged a private demo with the NUAGE team, and I was impressed to see their level of commitment, a good sign that they would be there to support the product.”

After a basic run through using the RSPE Mac and installing the tools for NUAGE on his Mac Book Pro and hook up the system, Byrne was able to run one of his projects off his laptop. “We spent several hours going through the system and the “what ifs” needed to integrate a large I/O system into the setup. We discussed the Yamaha NIO and RIO boxes and how they could be integrated. At the end of the demo, I knew the NUAGE system was perfect for me. I was also quite excited (for the first time in many years) about all the new creative and productive possibilities.”

One of Byrne’s biggest issues was the need to have at least 32 live inputs and multiple cue mixes for his tracking room as he still records with a lot of real instruments. “I needed something that wouldn’t tax the main CPU as I always have lots of virtual instruments playing in every project that hit the CPU hard. The NIO and RIO boxes totally solved that problem for me, and having remote control over the mic pre-amps through the RIO is fabulous! I’m able to work with a 128 buffer on the main CPU and that makes tracking live players while all my VSTi’s are running too a snap.”

Of course having total integration with Cubase made it a no brainer notes Byrne. “Having the knobs and buttons labeled and dedicated to Cubase/Nuendo functions meant I wouldn’t have to spend any time at all mapping functions like I would have had to do had I purchased a third party system. Getting around my projects is so fast now. When I was mixing “in the box” with a mouse and also my iPad remote, because of the time factor in navigating around or even just automating fader moves, I tended not to try and experiment with different mix options. Now, with the NUAGE and the touch sensitive faders, if I want to try something different, it’s so easy to do and I can instantly get back to where I was if I don’t like it. For Cubase, it’s brilliant!”

“For old school guys that have worked a lot on analog consoles like Tridents, APIs, and Neves,, the seamless integration of the live input NIO and RIO I/Os, channel control, master, and DAW functions really does make it feel like you are working on a console, adds Byrne. The way the knobs and buttons light up to give you hands-on access to the functions and being able to program lots of Quick Controls for the functions I use all the time is great too. The jog wheel
feels great and the transport functions make it a snap to navigate and edit very quickly.”

Byrne said he’s owned a lot of Yamaha products over the years that are still in use, “The fact that they are providing the hardware and also own Steinberg gave me great confidence that the product would continue to develop and be supported. I had been waiting a long time for the NUAGE system and Yamaha/Steinberg have delivered way beyond my expectations!

Bing Bang Boom! recent projects using NUAGE include a music track for the home video release of How To Train Your Dragon 2 and a new BBB trailer sound design library called Arsenal of Awesome.

For more information on Bing Bang Boom! visit www.bingbangboom.net.

For more information on the Yamaha NUAGE Advanced Production System, visit www.yamahaca.com.

-END-

About Yamaha Commercial Audio Systems, Inc.:
Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of professional audio products offering complete systems solutions for the sound reinforcement, touring, broadcast, commercial recording, and post-production markets with a complete line of digital mixers, amplifiers, speakers, processors, networking capabilities, and NUAGE Advanced Production DAW System. YCAS is also the official North American distributor for NEXO speaker products. With the new CIS Series that includes ceiling and surface mount speakers, mixer and power amplifiers, and matrix processors, the Company furthers is commitment to their commercial installation solutions customers. All market sectors receive comprehensive in-house/field product training, a dedicated dealer network, and 24/7 technical support.

Leading Saudi Arabia University Goes All Renkus-Heinz

 Riyadh, Saudi Arabia – October 2014… Founded in 1953, Imam Muhammad ibn Saud Islamic University today enrolls over 35,000 students in a campus network that spans across Saudi Arabia’s capital city. Islamic tradition specifies that men and women attend school separately, so the University has a campus for each.

Most of the university’s multiple lecture halls and auditoriums on both the men’s and women’s campuses have long struggled with intelligibility and reverberation issues, and university officials recently embarked on a massive, multi-year retrofit of the school’s sound reinforcement systems. After a thorough review of the various facilities, Madrid, Spain-based engineering and architectural firm TYPSA recommended systems based around Renkus-Heinz ICONYX digitally steerable line array loudspeaker systems. Local Riyadh contractor/integrator Baud Telecom Company was selected as the installing contractor.

“Renkus-Heinz ICONYX was the clear choice for a project of this magnitude,” observes TYPSA design supervisor Sergio Onrubia Alvarez. “Steered-beam technology was the obvious solution for these challenging spaces, and Renkus-Heinz is the recognized leader in digital beam steering. We wanted consistency in sound quality throughout the campus, and we were confident that Renkus-Heinz systems were versatile enough to deliver the performance and coverage requirements of these many different spaces.”

 The scope of the women’s campus installation included 40 lecture halls, each with 112 seats, and two 200-seat auditoriums used for small conferences, presentations and special lessons. A pair of ICONYX IC16-R-II columns was installed in each of the 40 lecture halls. The two auditoriums are outfitted with a pair of IC16-R-II arrays, augmented by three SG61-R compact 6.5-inch two-way Complex Conic loudspeakers for front fill coverage. A CF15S 15-inch high-performance subwoofer handles LF reinforcement.

“Prior to installation, we measured the total reverberation time in the halls at 1.2 seconds, with resonances on the mid and low frequencies,” states TYPSA technical supervisor Victor Fernández Garrido. “As we expected, the ICONYX systems improved intelligibility significantly.”

The men’s campus is divided into dedicated buildings for the various colleges (engineering, medicine, language, etc), each with two 400-seat auditoriums. For these halls, TYPSA specified left and right arrays of five PN102LAR RHAON-empowered point source arrays. Each array includes IC212S-R dual 12-inch subwoofers, and three SG61-R boxes are installed on the stage lip for front fills.

The main conference building on the men’s campus includes two larger halls used for conferences and presentations. A major concern in both halls was an older acoustic drop ceiling that magnified room resonance and audible vibrations. A pair of ICONYX IC Live ICL-FR-DUAL columns is installed in each of the rooms.

 By employing IC LIVE systems in these two halls, we were able to achieve consistent coverage while addressing the vibration and resonance issues, as well as improving intelligibility by reducing room reverberation,” said Alvaro Guiterrez Moreno, TYPSA architectural support.

For two smaller 60-seat and 100-seat auditoriums in the administration building, TYPSA recommended left-right IC8-R-II and IC16-R-II systems, respectively, with the larger venue also receiving three SG61-R boxes for front fills.

“This was a very large and multi-faceted installation,” concludes Victor Fernández Garrido. “We needed to be able to address intelligibility problems in the halls and auditoriums, as well as deliver consistent coverage and high performance in all the rooms across the campus. We were confident that Renkus-Heinz was the only company that could meet all of the University’s strict criteria, and officials are very happy with the results.”

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About Renkus-Heinz - Headquartered in Foothill Ranch, California, Renkus-Heinz, Inc. is the worldwide leader in the design and manufacture of audio operations networks, digitally steerable arrays, powered and non-powered loudspeakers, system specific electronics and fully integrated Reference Point Array systems.

Due to high demand, InfoComm International®, the leading trade association representing the audiovisual and information communications industries worldwide, announces a further Networking for the AV Industry Programme event in London, UK between 9-11 December 2014. AMX® by HARMAN®, is the key sponsor of the three–day intensive course.

“Since the demand for these type of events have been hugely popular, to meet the current demand from audiovisual professionals, we’ve added an additional London class in December,” said Chris Lavelle, Regional Director, UK & Ireland at InfoComm International.

Key topics tackled in this course are remote monitoring and management, security as well as maximising quality and bandwidth.

“As more audiovisual applications operate within enterprise based networks, the course aims to address all networking challenges and to keep skills sets of audiovisual professionals up to date,” added Lavelle.

AMX will continue to support the InfoComm Networking for the AV Industry Programme in 2015. Course locations along with dates for the UK and Continental Europe will be announced later in the year.

Don’t’ miss out. Sign up now by visiting: http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/21946.htm?type=&track=Networked+AV+Professional&topic=&language=&audience=&location=Europe.

About InfoComm International
Now in our 75th year, InfoComm International® is the international trade association representing the professional audiovisual and information communications industries. InfoComm has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV standards, market research and news. Its training, certification and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Asia, Europe, Latin America and the Middle East. Additional information is available at infocomm.org.
dreamstime_m_40173951

Atlanta-Based Composer/Sound Designer Feels ‘At Home’ With Yamaha NUAGE

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BUENA PARK, Calif.—John Penn is an independent film/music composer, 3D sound designer, producer, media-tech entrepreneur, and owner of Undercurrent Labs, the company he founded in 2011. Part of the Atlanta tech community, the company is focused on virtual and augmented reality and content development for web and mobile applications. Working with several innovative companies that are pushing the boundaries on immersive surround, a networked infrastructure is key to the Company’s development. A software and content development company, it is focused on enterprise mobile apps for the MedTech and streaming video markets, and also currently developing augmented reality and location aware technology for mobile devices to help medical device manufacturers and hospitals reduce the risk of accidents, complications, and costs of operating complex medical equipment.

“I believe music is an important form of medicine and I’ve been researching the application of 3D sound and music as a more natural application to improve medical conditions that affect the brain, nervous system, and chronic pain conditions. Harnessing song, sound frequencies, and rhythm as another tool in treating physical ailments is an emerging field, states Penn. Fundamentally, our biological existence is closely tied to vibrational energy, and tapping into 3D space and other dimensions that is hard for us to consciously perceive, but our core being understands, can ultimately render medically beneficial outcomes previously not thought possible. There is a connection between dimensional sound vibration, m-theory physics, and medicine that we have barely scratched the surface on.”

Penn says the company’s strategy to provide full-service and on-time delivery is built on the best network infrastructure available for audio and video that helps to scale dynamically to each project with post-production talent, workflow, and equipment. For that reason, Undercurrent Labs purchased the new Yamaha NUAGE Advanced Production DAW System. “I was sharing my studio upgrade plans with my brother Mark, also a Nuendo user, and had just seen the Yamaha announcement for NUAGE. “For years, we waited for the right control surface for Nuendo, so when we saw the pictures and specs for NUAGE, we knew the wait was over.”

NUAGE dealer RSPE recommended a demo, and so Penn reached out to Yamaha’s Chris Hinson for that purpose. “You don’t have a real appreciation of the presence and feel of NUAGE just by looking at pictures until you see it in person, touching the surface and realizing the freedom of not being confined to a box of semiconductors. Sitting at the NUAGE console and looking at the new Nuendo 6, I actually felt at home again, in a musical sense. The design is that good!”

The collaboration of Yamaha and Steinberg to harmonize the workflow of an established DAW like Cubase/Nuendo and Yamaha’s deep portfolio of digital mixers and their combined design and engineering philosophy helped Penn to affirm NUAGE as a great result, since he was already comfortable with Nuendo since Version 2 and the Yamaha 01V and 01V96 mixers. “It is kind of like mixing peanut butter and chocolate, for most folks, you’re going to get something great.”

Penn said he put NUAGE to the challenge on its maiden voyage in his surround mix room where he served as supervising sound mixer for Hollywood veteran actor and director, Tommy Ford (Martin on Fox; New York Undercover, UPN; The Parkers), editor Kevin Christopher, producer Shannon Nash and executive producer Bryant Scott of Tyscot Films, for a new film being released this year entitled “Switching Lanes”, starring Michael Lerner (GLEE), Marla Maples (Executive Decision), Terri J Vaughn (Steve Harvey Show), Victoria Staley (Raising Izzy), Doc Shaw (House of Payne, Pair of Kings), LisaRaye McCoy (All of Us, Single Ladies), and Fred Hammond, talented gospel artist, musician and friend of Penn’s from the Detroit music scene.

“Nuendo’s ADR mode enables me to accomplish more in vocal and Foley sessions by allowing multiple takes in one batch for scenes, providing more freedom for greater spontaneity in performance by the artist and guidelines from the director or producer, says Penn. “I’m currently test driving Yamaha’s Rio 32-channel I/O box to remotely control the head amplifiers from either the NUAGE Master and Fader control surfaces, by-passing my analog patch bay and cable snakes.”

“Touch is everything to me when I’m in a creative vibe, a real break from flat glass. I love the natural texture of the hand rest, stainless steel jog wheel and the frame accurate precision it provides as I nudge video or audio tracks. Designing in 3D space in real-time on a Sci-Fi Q-Bik Muz soundtrack “PsychoPlasmic” was nearly impossible without JL Cooper’s Surround Panner, enabling three axis of control and automation manipulating audio objects around 9 monitors. The integration of NUAGE to manage 3D audio for real-time 3D motion graphics for live video production, animation, and content branding, using virtual sets, and augmented reality, brings a level of creative collaboration to Georgia usually exclusive to LA and UK studios,” adds Penn.

“One of my film dialog editors, Elliot Glenn, a Pro Tools user said he never thought he’d be able to learn a new DAW using a control surface specifically created for that DAW. The integrated approach Yamaha has perfected not only sped up the learning curve but revealed many features of Nuendo sometimes hidden in software. Believe me when I say that the NUAGE integration with Nuendo is truly seamless.”

Penn is currently working on several projects including music scoring, sound design and technical consulting for his daughter, Maya Penn whose animation series has captivated a vast audience of tweens and adults alike. He is also producing an EP for an indie rock band The Endangered Species, producing and composing the first Q-Bik Muz sci-fi film and music release entitled “Anti-Gravity Machine.” “It’ll be a lot of fun as I’m approaching this music project from the POV of a film director and sound designer focusing on next generation audio that includes both surround, layered height channels, and 3D space including Soundfield, Auro 3D, Dolby Atmos and 3D Link.”

For more information on Undercurrent Labs, visit www.undercurrentlabs.com.

For more information on NUAGE, visit www.yamahaca.com.

-END-

About Yamaha Commercial Audio Systems, Inc.:
Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of professional audio products offering complete systems solutions for the sound reinforcement, touring, broadcast, commercial recording, and post-production markets with a complete line of digital mixers, amplifiers, speakers, processors, networking capabilities, and NUAGE Advanced Production DAW System. YCAS is also the official North American distributor for NEXO speaker products. With the new CIS Series that includes ceiling and surface mount speakers, mixer and power amplifiers, and matrix processors, the Company furthers is commitment to their commercial installation solutions customers. All market sectors receive comprehensive in-house/field product training, a dedicated dealer network, and 24/7 technical support.

VALLEY INTERNATIONAL CHRISTIAN CENTER SELECTS D.A.S. AUDIO

**** Photo: Simon Estrada Jr. ****

**** Photo: Simon Estrada Jr. ****

San Benito, TX – October 2014… Just a short drive from the Mexican border and southeast of the city of McAllen, Valley International Christian Center (VICC) recently opened a new, almost 70,000 square foot sanctuary. This state-of-the-art church is the largest house of worship in the Rio Grande Valley and, in 2013, was recognized as one of the fastest growing churches in America by Outreach Magazine. Music plays a vital role in VICC’s worship services and, to ensure a high level of speech intelligibility and excellent music reproduction characteristics, church officials recently gave the green light to the deployment of a new sound reinforcement system drawn from the catalog of Valencia, Spain-based D.A.S. Audio. more

LECTROSONICS ASPEN SERIES PROCESSOR PROVES INTEGRAL TO TRINITY-BY-THE-COVE EPISCOPAL CHURCH RENOVATION

**** Photo: Trinity-by-the-Cove Episcopal Church ****

**** Photo: Trinity-by-the-Cove Episcopal Church ****

Naples, FL – October, 2014… With a history dating back to 1949—when worship services were held on the porch of the original Naples Beach Hotel— Trinity-by-the-Cove Episcopal Church is a small, beautifully maintained and picturesque house of worship originally designed by Palm Beach architect Howard Major. The church recently completed a significant renovation that includes a substantial upgrade of the sound reinforcement system in the sanctuary. And at the heart of that new system is Aspen Series signal processing drawn from the catalog of Rio Rancho, NM-based Lectrosonics. more

VARIA Helps Millsaps College Solve a Sonic Challenge

 Jackson, MS – October 2014… Founded by members of the Methodist Church in 1890, Millsaps College is a privately supported national liberal arts school located on a sprawling, leafy 103 acre campus near downtown Jackson, MS. Like many small colleges, the school’s main auditorium acts as a multi-purpose venue, used for a wide range of events that includes lectures, city council meetings, panel discussions, recitals, music performances, and movie showings.

As Philip Boyd of Ridgeland, MS-based Academic Technologies explains, the college had long struggled to achieve consistent sound coverage across the venue, particularly with regard to vocal intelligibility. “It’s mostly a recital hall, a very live room, with brick walls and a big pipe organ in it,” says Boyd. “The previous two box center-cluster solution was underpowered and covered only a portion of the room – mostly a hot spot in the center about eight rows back. They wanted the ability to have a true versatile dynamic – to go from spoken word to musical programs. Achieving clarity in a board meeting or a panel discussion in that room with no treatment was difficult.”

The hall’s layout and design was another major contributor to poor intelligibility. “The room is about 85 feet deep by 50 feet wide, with steeply raked seating,” Boyd continues. “So the ceiling is 25 feet at the stage, but only 8 feet at the back of the room, which makes uniform coverage even more of a challenge. It also created line-of-sight issues – the screen was partially obscured at the back of the room by the old center cluster.”

After thorough assessment of the room, Boyd recommended the school replace the current system with a Renkus-Heinz VARIA Modular Point Source Line Array system. “The VARIA system was the best option to achieve the versatility we needed,” Boyd observes. “VARIA’s modular design gave us a lot of flexibility in terms of system placement and configuration. And VARIA’s range of vertical and horizontal dispersion angles, together with its transitional waveguides, enabled us to custom configure a system that easily addressed the multiple challenges we had to deal with in the hall.”

Academic Technologies replaced the old center cluster with left and right VARIA arrays. “We used two 7.5×60 degree VARIA systems on top, and then a 7.5×60/90 degree and a 22.5×90/120 degree, and complementing subs for each array,” says Boyd. “The subs were flown beside the main array to minimize the vertical and visual component of the system, both to avoid interference with the large center video screen as well as the visual of the pipe organ when the screen is not in use. The VARIA arrays are 35 feet apart over the front of the stage, and we’re still able to get coverage for the first two rows.”

Boyd reports Millsaps college officials are exceptionally pleased with the new system. “The VARIA arrays enabled us to address both coverage and line-of-sight issues, and to achieve excellent intelligibility without changing the sound qualities of the room. Everybody has been very happy with the results.”

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About Renkus-Heinz - Headquartered in Foothill Ranch, California, Renkus-Heinz, Inc. is the worldwide leader in the design and manufacture of audio operations networks, digitally steerable arrays, powered and non-powered loudspeakers, system specific electronics and fully integrated Reference Point Array systems.

METRIC HALO ANNOUNCES 2014 FALL SALE!

MetricHalo_2014_FallSaleSAFETY HARBOR, FLORIDA – OCTOBER 2014: Metric Halo announced the start of the 2014 Fall Sale with the best deals ever offered on Metric Halo gear. Save up to 58% off list prices on all products including hardware and software. With this sale, customers will save up to $1,100 off Metric Halo’s award-winning hardware products, and up to $400 off Metric Halo’s award-winning software products.

The Fall Sale celebrates the launch of Production Bundle v.2 which brings VST and Windows support to the Metric Halo Production Bundle, and also introduces a new plug-in – MH Dirty Delay.

Metric Halo products are available from dealers or directly from the Metric Halo website: http://mhlabs.com

The Metric Halo 2014 Fall Sale runs until 10/31/2014.

ABOUT METRIC HALO Based on the Gulf Coast of Florida, Metric Halo provides the world with award-winning software and hardware recording, processing, metering and analysis solutions.

www.mhlabs.com

ATC ANNOUNCES NEW LINE OF POWER AMPLIFIERS – THE P1 PRO AND P2 PRO

ATC_P1_PROLAS VEGAS, NEVADA – OCTOBER 2014: The TransAudio Group is proud to announce the release of two new MOSFET Class A/B design dual mono power amplifiers from ATC – the P1 Pro and P2 Pro. At 150W/ch into 8 Ohms and 300W/ch into 8 Ohms respectively, these fan-less, rack-mountable power amplifiers offer the perfect solution for any studio wishing to get the best out of their passive monitors, including the all-new ATC SCM20PSL Pro.

Both models feature a 19-inch rack-mount chassis with front panel mounted standby button and L/R clip indication. The amplifiers incorporate the same gain reduction and loudspeaker protection circuits that are used in the ATC active monitors. These circuits ensure that the amplifier will not clip, even when working at very high volumes, which protects the loudspeakers from damage and improves the subjective performance of the entire system. Importantly, neither amplifier uses a fan, so they can be placed anywhere, including the control room.

The P1 Pro and P2 Pro are of a ‘true’ dual mono design: the power supplies, signal, and return paths are totally separated from each other. This approach maximizes signal separation and minimizes crosstalk. Further, intermodulation between channels via the power supplies is reduced to an absolute minimum at all frequencies, and the power demand from one channel cannot affect the specified power available to the other channel.

Brad Lunde, president of the TransAudio Group, ATC’s U.S. distributor stated, “ATC is famous for building active studio reference monitors that give engineers a consistent, honest reflection of their work. Although ATC’s revolutionary drivers and chasses get most of the credit for the brand’s legendary transparency, ATC’s superbly-designed amplifiers deserve equal credit. Just as the new passive ATC SCM20PSL Pro gives engineers access to ATC’s loudspeaker without the amplification, the new ATC P1 Pro and P2 Pro give engineers access to ATC’s zero-compromise amplification without the loudspeaker itself. Any reference monitor will benefit from the clean power of an ATC P1 Pro or P2 Pro.”

ABOUT TRANSAUDIO GROUP TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.

www.transaudiogroup.com

STOP BY AND SEE US AT AES 2014 – PLEASE NOTE OUR NEW BOOTH #1014

Comprehensive Cable and Connectivity Celebrates 40 Year Anniversary

 

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This September marks the 40th year anniversary for Comprehensive Cable and Connectivity Company.

In 1974, the professional audio visual market was just emerging and the new small businesses across the country known then as “audio visual dealers” had a problem:  Whom do they go to get the connectivity, accessories and supplies they need for the equipment they are selling to local media, schools and businesses? Lucky for the AV industry, Comprehensive had the solution.

Originally known as Comprehensive Video Supply, Comprehensive began as a single source of accessories and supplies for the then up-and-coming “professional audio-visual” market. Sold exclusively through resellers, Comprehensive products, which included their now world-famous cables and connectivity products, were a must-have for every audio-visual and computer reseller. The same was true for the Comprehensive 200-page product catalog. Dealers could use the Comprehensive catalog as an invaluable resource, and have it custom imprinted with their business name and contact information for distribution to customers. (Keep in mind – popular use of the internet was still more than 20 years away, and it would be another 33 years before the first iPhone was introduced. Even the VCR had yet to be released).

Scott Schaefer, Comprehensive’s current President, commented, “Comprehensive was there at the beginning of both AV and IT. It is Comprehensive’s experience, commitment to reliability, value and service that has kept B2B customers around the world coming back year after year. We are so grateful for the decades of support that our industries, resellers, customers and employees – past and present – have shown Comprehensive. Without them, we would not be here today, and we never forget that. We thank each and every one.”

Over the years, Comprehensive built the business with a strong reputation for “putting its money where its mouth is” service by stepping up and standing behind its resellers and products from the very beginning. One of many enduring legacies that Comprehensive has given the industry is the ‘Lifetime Warranty’ on cable assemblies, connectors and adapters. While a marketing commodity in today’s internet age, Comprehensive takes those words very seriously.

“Comprehensive customers need reliability and service above all else. Customers come to Comprehensive because they know they can count on us; every product, every order, every time. ” said General Sales Manager, Martin Fensterstock.

Today, Comprehensive has grown into one of the leading connectivity brands in the U.S. and around the world and their reliability and service have become legendary in the industry. Over the decades, Comprehensive has truly become the “go to” company for B2B audio-visual and I.T. professionals in every industry.

In fact, looking at a partial client list of Comprehensive customers reads like a “who’s who” of technology, business, media, entertainment and government. Clients include: Sony, Panasonic, Disney, Microsoft, Apple, Crestron, NASA, U.S. Army, Columbia University, NBC, ABC, CNN   just to name a few. A list of resellers and distributors reads much the same – Ingram Micro, Anixter, AVI-SPL, The Whitlock Group, HB Communications, B&H Photo, New Egg.com, and the list goes on.

Originally located in Northvale NJ, Comprehensive was purchased by VCOM International Media Corporation in 1995 and has continued to expand even during the recent recession. With continuous, growing demand for their cable and connectivity products and services, Comprehensive recently moved into new, larger headquarters in Fairfield NJ. They are also hiring with many positions available.

Listening to customer needs, something Comprehensive has done since the very beginning, has led to many new and innovative products. The most recent being the extremely successful Pro AV/IT Series HDMI Cable family, which are the onlyHDMI cables specifically designed for systems integrators, corporate, government, medical and other demanding B2B environments. Exclusive features such as ProGrip® Connector Technology, SureLength® Indicators with cable lengths easily visible on all connector heads, as well as color Identification and 4K X 2K support are just a few innovations that customers can expect from Comprehensive products.

 In its first 40 years, Comprehensive became synonymous for reliable and innovative connectivity products that the audio-visual and I.T. professional could count on and that at least, is not something Mr. Schaefer thinks will change much over the next 40 years. “We are so excited about where Comprehensive and the market are going – 4K, HDBaseT, collaboration and the cloud, mobile, the opportunities are endless. Technology continues to evolve and advance and so does Comprehensive. We are doubling down on everything our customers have demanded from us in the past and building on it for tomorrow and beyond. The best is yet to come and like all things Comprehensive, you can count on that.”

For more information about Comprehensive or any Comprehensive products, including the Pro AV/IT Series High Speed HDMI Cables, please visit us at www.comprehensivecable.com, call toll free at 800-526-0242 or e-mail sales@comprehensivecable.com

 

About Comprehensive Cable
For 40 years, Comprehensive Cable has been the Pro A/V industry standard for professional connectivity performance, reliability and value. That’s why millions of Comprehensive cables and connectivity products are in use at stadiums, in broadcast and recording studios, stages, boardrooms, classrooms, government installations and now living rooms around the world. Comprehensive Cable and Connectivity Company is a division of New Jersey based VCOM International Multimedia Corporation.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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