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Archive of the ISE Newslink Category

Barix Supports Crestron Rava SIP Intercom and Phone Technology

Solution delivers first interface to enable peer-to-peer device communication between Rava-enabled touch screens and analog door stations

ZURICH, SWITZERLAND, January 21, 2013 — IP audio and control specialist Barix is pleased to announce support of Crestron Rava™ SIP intercom and phone technology. The Barix SIP firmware will simplify integration of Rava-enabled touch screens with analog devices, such as intercom panels, to enable peer-to-peer communication between devices without a central server. This simplifies Voice over IP (VoIP) integration in residential and commercial deployments.

Crestron Rava touch screens leverage SIP (Session Initiation Protocol) to permit voice intercom, telephone and paging (point-to-point and group) among other applications across the home, office or small business. The inclusion of Barix firmware uniquely establishes compatibility between Rava-enabled touch screens and analog door stations. This allows customers to continue to use existing analog installed devices when upgrading to Rava touch screens, providing seamless IP to analog integration.

Systems integrators, meanwhile, eliminate the time and labor associated with configuring servers to enable SIP compatibility between Rava touch screens and connected devices. Barix firmware allows these devices to discover each other on the network, becoming the first Crestron-approved solution to offer such seamless peer-to-peer device connectivity. The result is a reliable, SIP-compatible solution that effectively bridges analog and digital components within Rava environments.

“We’re thrilled to have Barix support our protocol because it bridges the gap between digital (SIP communication points) and analog door stations,” said Fred Bargetzi, Crestron VP of Technology. “We see many homes with independent door station/intercom systems separate from the home automation system or homes with integrated page-all intercom systems when discrete peer-to-peer operation is more desirable. With support of the Rava protocol, Barix now provides a retrofit solution that seamlessly communicates with the homeowner’s existing door station.”

The Barix solution can be deployed today by connecting a Barix Annuncicom IP two-way audio hardware device directly to a door station. Crestron is also working with companies such as eHolovision, which manufactures a series of intercom entry panels for door stations. Barix will soon add the same functionality to these and other third-party panels equipped with Barix IPAM Series modules. This enables peer-to-peer SIP and Rava compatibility without additional hardware.

Both options also provide digital inputs and outputs for control options, such as activating door strikes. The integration with Barix effectively turns a door station and a Crestron Home Control System into an integrated access control solution for the customer.

“Barix has previously worked with Crestron, developing an Annuncicom device version specifically for Crestron residential solutions. That solution offered an IP interface for point-to-point, full-duplex audio distribution and control between analog and digital devices,” said Johannes G. Rietschel, CEO and founder of Barix AG. “The new solution evolves the relationship, using Barix’s strong IP audio and control expertise to develop a unique solution that reduces infrastructure, simplifies installation and enhances communication across Rava environments.”

About Crestron
For more than 40 years Crestron has been the world’s leading manufacturer of advanced control and automation systems, innovating technology and reinventing the way people live and work. Providing integrated solutions to control audio, video, lighting, computer, IP and environmental systems, Crestron streamlines technology, improving the quality of life for people in corporate conference rooms, hotels, classrooms, auditoriums, and in their homes. Crestron’s leadership stems from its dedicated people who are committed to providing the best products, programs and services in the industry. In addition to its World Headquarters in Rockleigh, New Jersey, Crestron has sales and support offices throughout the U.S., Canada, Europe, Asia, Latin America and Australia. Discover the world of Crestron by visiting www.crestron.com.

About Barix AG (www.barix.com)
Barix AG, headquartered in Zurich Switzerland, specializes in the research and development of state-of-the-art IP based communication and control technology. The company is a long-term and reliable supplier of IP audio and control devices, with more than 150,000 devices shipped in its first decade of business. Barix products are stand-alone and able to remotely connect worldwide over standard networks/Internet, offering new and improved solutions to the commercial audio distribution, communication and automation industries. Barix products provide solutions in Audio over IP (audio distribution and monitoring, communication, security) and automation (remote controlling, monitoring and maintenance).

# # #
Barix AG, Seefeldstrasse 303, 8008 Zurich, Switzerland
Phone: +41 43 43322 11, Fax: +41 44 2742849
Barix Technology Inc, St. Paul, MN – (866) 815-0866

http://www.barix.com

http://www.ip-audio.info

Verrex Appoints Freifeld as New Enterprise Account Executive

AV systems integrator Verrex welcomes Perry Freifeld to its Sales group. Perry, who joins with broad expertise relevant to Enterprise needs, is based at the company’s corporate headquarters.

MOUNTAINSIDE, NEW JERSEY USA / 16 January 2013 / — Verrex, a global design-build integrator and managed services provider of conferencing, collaboration and presentation technologies, today announced that Perry Freifeld has joined as Account Executive for the metropolitan New York, New Jersey and Philadelphia areas. Mr. Freifeld will deliver Verrex’s full range of AV systems solutions to the corporate market as well as manage and develop several of Verrex’s largest clients and projects. He reports directly to Verrex Vice President of Sales, Bill Chamberlin.

“The crux of what Verrex offers are solutions that empower our clients,” said Mr. Chamberlin. “We never forget that it’s not just about the technology – it’s about the people and how that technology can improve, strengthen and help propel their entire organization. Perry understands this fully, which is reflected in how widely our clients respect and enjoy working with him. Taken with his AV technical expertise and workplace insights, Perry will no doubt bring considerable value to our enterprise team.”

Mr. Freifeld has focused his career on delivering complex audiovisual solutions to the corporate market. Most recently Perry was Account Executive of Haverford Systems in Downingtown PA where he was responsible for managing and growing the Philadelphia territory. As lead salesperson, he managed large corporate clients such as Hershey and other Fortune 500s. Perry earned his Bachelor of Arts with Honors in Business Management, along with a minor in Italian, from Moravian College in Bethlehem, PA. He also holds the LEED Green Associate certification, demonstrating his understanding and support of environmentally conscious building design, construction and operations.

“Innovation is an increasingly important mandate for organizations today,” added Mr. Freifeld. “Coupled with Verrex’s compelling value proposition, I have the opportunity to help a significant number of organizations to recognize the full potential of conferencing and collaboration technologies. I look forward to further developing our relationship with clients across the globe and bringing Verrex’s exceptional performance and capabilities to new ones.”

Mr. Freifeld is based out of Verrex’s Corporate & Global headquarters in Mountainside, New Jersey and can be reached at pfreifeld@verrex.com.

About Verrex
Founded in 1947, Verrex designs, integrates, services and supports conferencing and collaboration systems globally that allow companies to communicate and collaborate through video conferencing and other audio visual technologies. Verrex’s approach is driven by a proprietary quality-management process and focus on documentation to deliver consistency and best-in-class standards across an entire enterprise. Led by full-service offices in key corporate hubs, Verrex has built an allied network across 40 countries to share its vision of exceptional integration and support services worldwide. For information, visit verrex.com.

Verrex, the Verrex Logo and GMS are registered trademarks of Verrex Corporation and/or its affiliates in the U.S. and other countries.
# # #

Media Contact:
Theresa Hahn, Director of Marketing & Business Development
Verrex
Phone: +1 908 664 8391
Email: thahn@verrex.com

Kraftwerk relies on WATCHOUT for Stereoscopic 3D and Live interactivity

German electro pop pioneers, Kraftwerk will use the dynamic interactive and 3D features of Dataton WATCHOUT™ multi-image and presentation software, for all on-stage digital scenography at their hotly anticipated tours and concerts’ programme throughout 2013.

Formed in 1970, Kraftwerk began using Stereoscopic 3D for the MoMA concerts and ”Way out West” Swedish Rock Festival in Spring 2012.

WATCHOUT manages projected 3D content on a large stage backdrop creating a powerful abstract presence in front of audiences wearing polarized 3D glasses. Two more WATCHOUT channels feed the flanking LED screens. To create the lighting effects on the four oversized illuminated keyboards, a Pixel-gate LED video controller uses an additional DVI output from the main screen using the WATCHOUT “Tier” feature. The main timeline in WATCHOUT is chasing timecode from Kraftwerk synthesizers (MTC converted into SMPTE). The Kraftwerk synthesizers are also used for live visual interaction controlled via MIDI commands.

The new features of WATCHOUT version 5 enable live manipulation of content. Media objects can be positioned, rotated and moved in 3D in real-time from external control systems, musical instruments, lighting consoles, mobile devices and sensors to control on-screen elements such as images, video, Stereoscopic 3D movies and live feeds as required.

Fredrik Svahnberg, Marketing Director at Dataton says: “Kraftwerk are known for their use of bold graphics and colours. They are using our technology in a very easy to use, yet powerful way to engage audiences around the world. We’re looking forward to seeing Kraftwerk use the new 3D, interactive and dynamic media streaming features of WATCHOUT in 2013 and beyond.”

Kraftwerk at upcoming Dusseldorf and London concerts

Several upcoming Kraftwerk concerts will incorporate Stereoscopic 3D effects as well as 3D sound.

Kraftwerk’s first performance in Düsseldorf, Germany since 1991, performances called 1 2 3 4 5 6 7 8 are taking place at the Kunstsammlung Nordrhein-Westfalen Museum, first from January 11 – 13, then 16 – 20. Like the MoMA shows, Kraftwerk will play one album per date and will be accompanied by 3D visuals, which actually involve audiences. Running alongside the performance programme, a photo exhibition, Kraftwerk, runs from January 11 at the Forum Nordrhein-Westfalen Museum.

In London, Kraftwerk will perform at Tate Modern’s cavernous Turbine Hall for eight nights, first from February 6-9, then 11-14, and are their first live London performances since 2004. The band will perform one studio album in full on each night and combine it with visual backdrops, including interactive 3D projections and animation.

The Kraftwerk concert line-up can be found here: http://www.kraftwerk.com/concerts/index-concerts.html.

Photography credit: © Kraftwerk

SANECORE AND CUK AUDIO NAMED SYMETRIX DISTRIBUTORS OF THE YEAR

SEATTLE, WASHINGTON: Symetrix announces Sanecore and CUK Audio as Distributors of the Year. Sanecore, who distributes Symetrix in China and Hong Kong, has won the award for the Asia-Pacific region. In the Europe/Middle East/Africa region the award is presented to CUK Audio, Symetrix’ distributor serving the United Kingdom.

“Since coming on board in 2005, Sanecore has become a perennial all-star distributor for Symetrix,” said Mark Ullrich, international sales manager with Symetrix. “This is evidenced by the staff’s unwavering commitment to the brand, the incredible sales growth they have achieved in China, Hong Kong and Macau, their high level of technical expertise, and the overall ease and pleasure of doing business with them. We’re lucky to have such a strong partnership with the professionals at Sanecore and very much respect their continued commitment to the brand.”

About CUK Audio, Ullrich commented, “As a relatively new distributor, CUK quickly established itself as a tour de force for Symetrix in the UK. It is a next-generation distributor, and with a highly capable sales and technical support team CUK goes beyond the usual distribution model by adding value to each job and staying closely connected to customers and installations. With the recent release of Symetrix’ new teleconferencing and Dante-equipped Edge and Radius DSPs, CUK is exceptionally poised for continued growth and success with Symetrix products.”

ABOUT SYMETRIX Symetrix engineers high-end professional audio solutions, specializing in DSP hardware and software. Symetrix products are distributed worldwide, and designed and manufactured in the U.S. at the Seattle area headquarters. Since 1976, customers have enjoyed the benefits of Symetrix’ independent ownership and management. For more information on Symetrix professional audio products, please visit www.symetrix.co or call +1 (425) 778-7728.

SYMETRIX JUPTER AND ARC-WEB DELIVER SMARTPHONE CONTROL TO CHANGE A RESTAURANT INTO A BAR!

SALT LAKE CITY, UTAH: Zest Kitchen and Bar would be near the top of the heap in both the “hip” and “forward-thinking” categories were it located in, say, New York City. But on the high desert of Salt Lake City, Zest’s commitment to local organic produce and liquor, its haut vegetarian menu, and its nightly changeover from conscientious eatery to thumping dance club put it in a category all its own. When veteran restaurateur Casey Staker conceived of Zest, he knew it had to have a great sound system – and he also knew that he had to have ultimate control over the performance and volume of that sound system. Local A/V integration firm Performance Audio obliged, using a Symetrix Jupiter 8 processor to dial in Zest’s fidelity and a Symetrix ARC-WEB to provide custom control of all relevant parameters directly from Staker’s smartphone.

“Staker has been in the restaurant and bar business for a long time,” said Jake Peery, system design & installation expert with Performance Audio and the individual responsible for Zest’s custom sound system. “More than once, he’s seen a good time ruined by overzealous DJs, who effectively chase patrons out the door with sheer volume. Since he plans on a regular rotation of local DJs along with not-infrequent shows by national DJs on tour, he wanted some personal insurance that no such thing would happen at Zest. I recognized that the Symetrix ARC-WEB was the answer. It would give him all the control he wanted on his smartphone.”

The Symetrix Jupiter 8 processor fills most of its eight inputs from an iPod dock, a microphone, a computer and a balanced stereo pair located at a modest FOH position. Repurposed QSC RMX-series loudspeakers and JBL Control 25s join a collection of new JBL AM7212s, AC28s, and ASB6118s to provide the system with serious output. A repurposed Crown CTS4200 powers the loudspeakers in less critical locations, while new Ashly KLR 4000 and KLR 5000 amplifiers power the most prominent loudspeakers and subwoofers. “The Ashly KLR series gives me the best bang for the buck,” said Peery. “Nothing else touches them on price, and the output is loud and clean.”

Of course, Staker wouldn’t be at Zest all the time, and his staff would need to control the system in his absence, so Peery installed a Symetrix ARC-2e wall panel remote in the manager’s office. The ARC-2e allows the staff to recall presets for different modes of operation. However, Staker’s ARC-WEB control digs deeper and allows him alone to override zone volumes. “In addition to being a great sounding and inexpensive device, the Symetrix Jupiter’s support of ARC-WEB was a deciding factor in this installation,” said Peery. “ARC-WEB is easy to set-up and use, and is compatible with many popular web browsers, operating systems and devices, including iPhone/iPad and Android. Casey’s on an Android device right now, but that might change. If and when it does, ARC-WEB will still work just the same.”

“Controlling the system from my phone is very cool,” admitted Staker. “Every DJ hears something different. With the system Jake designed, I can control the volume from anywhere in the restaurant, and I can make individual adjustments to the dining room, the bar, or the dance floor. I can pin it to what I want, not what the DJ wants.”

ABOUT SYMETRIX Symetrix engineers high-end professional audio solutions, specializing in DSP hardware and software. Symetrix products are distributed worldwide, and designed and manufactured in the U.S. at the Seattle area headquarters. Since 1976, customers have enjoyed the benefits of Symetrix’ independent ownership and management. For more information on Symetrix professional audio products, please visit www.symetrix.co or call +1 (425) 778-7728.

SYMETRIX SYMNET RADIUS 12X8 DSP PLAYS BALL AT PHILADELPHIA’S WELLS FARGO ARENA

PHILADELPHIA, PENNSYLVANIA: FM 97.5 is better known to Philadelphia sports fans as The Fanatic, and recent agreements with the Philadelphia 76ers and the Philadelphia Flyers gave its listeners a new reason to cheer. As of this season, the station will broadcast all 76ers and Flyers games in full FM stereo and full FM bandwidth, a substantial improvement over the previous station’s AM broadcasts. Both teams play in The Wells Fargo Center, and Greater Media, the owner of FM 97.5, recognized that a substantial upgrade in its broadcast audio infrastructure would be required to deliver reliable, high-fidelity game day sound. In what is perhaps the one of the nation’s first Dante radio broadcast digital backbone system in a professional sports arena. Greater Media installed three Symetrix SymNet Radius 12×8 processors with built-in Dante digital audio networking. The SymNet Radius 12x8s gather inputs from three strategic locations in the Wells Fargo Center and deliver them with full fidelity and near-zero latency to the station’s codec.

“It was apparent that a lot of The Wells Fargo Center’s broadcast audio infrastructure might have been appropriate for the fidelity of an AM broadcast but that it wouldn’t work for an FM broadcast,” said Rodney Byrd, engineer with Greater Media. “AM is forgiving; FM is not.” And because bringing the fidelity up to FM standards would require a complete overhaul, it was an excellent time to build an infrastructure that would be flexible, easy to use, and amenable to future changes. “The Fanatic has the contract for multiple years, and the expectation is that they will renew,” explained Pat Conneen, an audio engineer who contracts with Greater Media, was an A/V integrator, and a is also a Symetrix rep. “So, they wanted to get it right from the start.”

Several issues presented themselves, but foremost was the disparate locations used by the players, the 76ers announcers, and the Flyers announcers. The players, of course, use the locker rooms and the main floor. The 76ers’ announcers use an area on the balcony, and the Flyers’ announcers use a space adjacent to the press box. The previous radio station physically moved its equipment several hundred feet depending on which team was playing. “It was clear to us that that was not what we wanted to do,” laughed Byrd. A better plan was to place a SymNet Radius 12×8 at each of the three locations and rely on its Dante network backbone to deliver audio to the Telos Zephyr Xstream codec via the SymNet Radius 12×8 located near the press box.

“Of course, cabling all of that up with copper would have been a tremendous and costly undertaking,” said Byrd. “In contrast, the Dante bus requires only CAT6 cabling, and it allows us to push signals from anywhere to anywhere within the network.” Conneen added, “We were originally considering using another manufacturer’s system with a proprietary digital network, but then Symetrix announced the SymNet Edge system [to which the Radius 12x8 is related]. The features, benefits, and industry acceptance of Dante made it the clear choice. Personally, both Rodney and I have history in the live sound industry, and there Dante is being used to send huge numbers of channels between inputs, and outputs of consoles. If it was working for that application, I was confident it would be robust for our needs.”

He continued, “I also knew that Symetrix has a longstanding reputation within the broadcast industry for delivering clear, high-fidelity audio. Its analog components are excellent, and its processing algorithms are transparent.”

The other major component of the installation is a pair of digital mixing consoles, a Soundcraft unit for the Flyers and a PreSonus unit for the 76ers. Signal processing duties are shared between the consoles and the SymNet Radius 12x8s. “The SymNet units are flexible enough to bring in either line inputs or mic-level inputs, so we have a lot of flexibility in terms of which inputs go where,” said Byrd. “We’re still working out exactly how we want to control them on a day to day basis, but the most likely solution will be to create custom SymVue panels for a PC interface.” Because the Radius 12x8s are easily IP addressable, the station can make changes to the system either at the arena or remotely from its broadcast studios.

Because the Dante network accepts 128 channels of audio, it will be easy for Greater Media to expand the system with the addition of another SymNet Radius 12×8 or a SymNet Edge processor. No additional wiring will be necessary to bring new signals to the station’s codec.

ABOUT SYMETRIX Symetrix engineers high-end professional audio solutions, specializing in DSP hardware and software. Symetrix products are distributed worldwide, and designed and manufactured in the U.S. at the Seattle area headquarters. Since 1976, customers have enjoyed the benefits of Symetrix’ independent ownership and management.  For more information on Symetrix professional audio products, please visit www.symetrix.co or call +1 (425) 778-7728.

KanexPro Releases HDBaseT Scaler for Presentation Systems

Introducing the next-generation in ultimate presentation scaling and switching, KanexPro announced today the HDSC12D scaler to its pro-line of high-resolution scalers.
This 12-input high resolution scaler boasts a twisted pair output based on HDBaseT® technology that will compensate for long runs up to 230 feet (70m) while switching and scaling up to 12-inputs. It includes an independent receiver, which extends the HDMI output. Fully HDCP and EDID compliant, this professional scaler can be used anywhere from lecture halls, conference rooms to health care facilities and control centers.

Features:
• Switch & Scale 12-inputs to 2-high-resolution displays
• 4 HDMI + 4 VGA Inputs with 3.5mm Audio
• 1 YPbPr + 1 Composite / S-Video Input with L/R Stereo Audio
• 1 Microphone Input
• 1 HDMI +1 VGA Output with L/R Stereo Audio (For non-HDCP encrypted content)
• 1 HDMI HDBaseT CAT6 STP receiver included
• Extender supports distance up to 230ft [70m]
• Supports scaling input up to 1080p
• 2 x 10 Watt Amplifier
• IR remote control included
• RS-232 & TCP/IP control with third party control systems
• Backed by KanexPro 3 -Year Parts & Labor Warranty

For more information, please visit: http://www.kanexpro.com/item/?id=HDSC12D

Ultimate in Presentation Switching Environments

FSR Announces Plans to Return to ISE 2013

ISE Stand #7-T175

Woodland Park, NJ– FSR, manufacturer of audio and video switching, control products, and connectivity boxes, has affirmed plans to exhibit at ISE 2013, Europe’s largest tradeshow for the professional AV and electronic systems industry held from January 29-31 in Amsterdam. The Company will highlight its new T-6 Flex Control System, and accessories for the popular iPad® tablet including a secure wall holder and a PoE to USB charger.

T6-FLEX
The T6-FLEX merges FSR’s powerful, easy-to-program room control system with its popular T6 table box for easy access to a full-range of AV equipment from an elegant table box. Ideal for classrooms, boardrooms, training facilities and municipal meeting spaces, users can remotely change the volume, turn lights on and off, raise or lower the shades or screen from a touch screen integrated in the cover of a conveniently installed table box.

iPad Accessories – iPad Holder and PoE to USB Charger
FSR will also highlight recently launched and extremely practical iPad® accessories. Engineered for strength, but designed for elegance, the iPad holder provides a graceful housing for digital signage applications. The holder, compatible with the iPad 2 and the new iPad, mounts to a standard 2-gang wall box and provides an attractive, safe and secure method to mount the tablet to a wall in either landscape or portrait mode. It is available with or without access to the home button and camera to fit any application requirements. The tasteful housing features curved edges with no visible hardware, and is available in white, silver and black.

Another useful innovation, the new PoE to USB module, will be at show to offer a sensible tool for charging the iPad. The module meets the Apple iPad charging standards and can be used stand alone, with a table box, or with the iPad holder. It can easily fit inside the 2-gang box behind the iPad mount for a clean installation.

FSR will also show AV table enclosures developed specifically for the European market as well as a sampling of wall, floor and ceiling AV enclosures in Stand # 7-T175 in the RAI. Further information regarding all FSR products can be found at: www.fsrinc.com. Please contact harriet@desertmooncomm.com to schedule a visit at ISE!

About FSR
FSR, established in 1981, manufactures a wide variety of products for the audio / video, education, hospitality, government, and religious markets, including AV floor, wall, table, and ceiling connectivity boxes, as well as a full line of interfaces, distribution amplifiers, matrix switchers, seamless switchers and CAT-5 solutions.

The company is an Energy Star Partner and complies with the American Recovery and Reinvestment Act of 2009 to demonstrate its deep commitment to preserving the planet.
FSR offers live 24/7 technical and sales support throughout the country from expertly trained technicians and sales representatives. For more information: www.fsrinc.com.

FSR Contact: Jan Sandri
973-785-4347 • sales@fsrinc.com

Press Contact: Desert Moon Communications
Harriet Diener
845-512-8283 • harriet@desertmooncomm.com

Dataton to usher in a new era of innovation at ISE 2013

New headquarters, 40th-anniversary celebrations and much, much more!

Dataton, the world-renowned manufacturer and developer of presentation and show-control products, ushers in a new era of innovation and creativity at the 2013 edition of Integrated Systems Europe. The company’s latest products, marketed as additions to the WATCHOUT suite of multi-display production and presentation software, will be showcased on Dataton’s biggest ISE stand so far.

While the exact nature of the products to be showcased at ISE remains a closely guarded secret until the show opens its doors on January 29, Fredrik Svahnberg, Dataton’s marketing director, comments: “We have continued to update WATCHOUT this year with new features such as 3D stereoscopic playback, live video streaming, interactivity, and multiple languages. What we are going to show at ISE marks the start of a major move forward.”

On the first day of ISE 2013, Dataton will host a booth party at 17:00 on stand 7-K175 to celebrate its 40th year in business and the Swedish-based company is promising plenty of Scandinavian hospitality.

Maintaining its support for education programmes in the pro-AV space, Dataton will also present an InfoComm University™ session in ISE’s Education Zone. Titled ‘Multi-Image Projection Techniques’, the session will be delivered by Svahnberg and will be held at 10:00am on Wednesday, 30 January. Like all InfoComm University content, thesession will be vendor-neutral and free of sales pitches.

Finally, ISE 2013 will be the first major AV tradeshow that Dataton has planned from its new corporate headquarters at Mjärdevi Science Park in Linköping, Sweden. Construction of the purpose-built HQ, designed by award-winning architect Petra Gipp, commenced in the summer of 2012.

Dataton will exhibit on Stand 7-K175 at Integrated Systems Europe at the Amsterdam RAI from 29-31 January 2013.

www.dataton.com

New Renkus-Heinz Distributor for France Announced

Bernay-Vilbert, France – December 2012… Renkus-Heinz is delighted to announce the appointment of a new distributor for France, signing an agreement with leading French distribution company SoundCo to handle the distribution of Renkus-Heinz products for the French market. They will also cover the North Africa countries Algeria, Morocco and Tunisia, on a non-exclusive basis.

With offices in the Paris suburb and a sales agent team, SoundCo offers its customers support throughout the country.

The company works in all of the entertainment technology sectors including the live sound / PA rental market, the MI market (including both online and retail outlets), installation and system integration companies and the broadcast industry, and more besides.

Another string to the company’s bow is the direct import and distribution of pro audio products. SoundCo is the exclusive distributor for France for Lewitt Microphones GmbH, ESI Audio GmbH, M Pro Audio, Violet Audio and DVK Technologies.

Its customers include rental and service providers in the performing arts, corporate and events sectors; integrators and installers; recording studios; broadcast; distributors (direct sales stores and online) and specifiers and end users including engineers and sound technicians, set designers and stage managers.

SoundCo’s key people are Martin Broucqsault, who holds a postgraduate degree in Marketing Management from top business school ESDES Lyon, and a former sales agent for SCV Audio (Harman Pro French distributor) and EVI Audio, dealing with Electro-Voice, Dynacord, Midas and Klark-Teknik. He has strong experience with PA and rental companies and his combined skills provide marketing and sales strategies for the different markets of the pro audio business.

Jérôme Hardy holds a graduate degree in Electronics Applications. A former sales agent for CINECO, the French distributor for Shure, APEX, Symetrix, Celestion and QSC, and SCV Audio, French distributor for the Harman Pro Group with brands JBL, Crown, Soundcraft, AKG, BSS, DBX and Native Instruments, Merging, NTI and more, and was product manager for Audio-Technica.

Håkan Sjöö, Renkus-Heinz European Sales Manager, commented: “We are really delighted to have secured the services of SoundCo. We believe their deep knowledge of the French market, their enthusiasm and their broad customer base will strengthen the Renkus-Heinz brand in the country and enable us to grow into new markets.”

(Photo: Jérôme Hardy and Martin Broucqsault of SoundCo (left) with Ralph Heinz and Håkan Sjoo of Renkus-Heinz) – click for hi-res image

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Headquartered in Foothill Ranch, California, Renkus-Heinz, Inc. is the worldwide leader in the design and manufacture of audio operations networks, digitally steerable arrays, powered and non-powered loudspeakers, system specific electronics and fully integrated Reference Point Array systems.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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