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NEW DANLEY SM-80 DELIVERS FIDELITY AND OUTPUT ON A STICK

danley_sm_80.JPGGAINESVILLE, GEORGIA – SEPTEMBER 2012: Danley introduces the SM-80, the latest in its SM-series of lightweight, cost-effective molded-horn loudspeakers. Tom Danley and the crack engineering team at Danley Sound Labs created the SM-80 for anyone who needs loud, and yet highly-articulate sound in a lightweight, portable package. Indeed, the SM-80 weighs in at a mere 65 lbs., a comfortable mass to perch atop more

ASHLY AMPLIFIERS PREFERRED IN THE MASKING SYSTEMS OF DYNASTY SOUND

HOUSTON, TEXAS – SEPTEMBER 2012: Leon Cortese is the owner of Dynasty Sound, a Houston, Texas-based company that specializes in providing sound masking solutions for buildings and offices both large and small. Cortese himself has been in the business for over forty years. Now his children and grandchildren work for Dynasty Sound, giving the company’s name a very literal spin. In recent years, Cortese has designed his masking systems using Ashly multi-channel amplification, often with integrated processing, citing its cost-effective pricing, bulletproof reliability, and flexible functionality, not to mention the affable Ashly staff.

“There are a few exceptions, but basically all we do is masking,” said Cortese. “Some people say that’s boring, but not to me. Every time someone says they need a masking system – which is common and becoming more common – my cash register rings!” Cortese has installed literally thousands of masking systems, and today, Dynasty Sound installs between 10,000 and 15,000 loudspeakers a year.

“In the old days, everybody had an office, which made masking much less critical than it is today,” explained Cortese. “Today, companies put people in cubicles, and all of their conversations float throughout that space. Masking serves two purposes. First, it alleviates the potential distractions caused by so many conversations, and second, it brings companies in line with privacy laws. It used to be that companies piped in music to create an ‘environment,’ but music is much more personal today than it was then. If you pipe music into an office of workers these days, you’re pretty much guaranteed to have a large fraction of them hating what you’re playing.” In contrast, employees won’t argue over whether you should play pink or brown noise.

When he started out in the business, the amps that Cortese worked with were all tube-based. He has thus witnessed the tremendous technological advances that led to the modern amplifier. “There are several reasons why we only install Ashly amplifiers,” said Cortese. “First and foremost, they make one of the few eight-channel, two-rack space amplifiers that deliver greater than 125 watts per channel. Using the Ashly ne8250.70pe allows me to install twice as many loudspeakers, and I can avoid buying and installing a separate DSP by using the ne8250.70pe’s optional onboard DSP. It is a tremendously cost-effective solution.” Cortese reports that his company has installed between 400 and 500 Ashly amplifiers and that only one of them didn’t work perfectly right out of the box. “The people at Ashly are wonderful,” he said. “They are very easy to work with and are always ready to lend assistance.”

Every job is different and comes with its own idiosyncrasies and nuances, but they also share many commonalities. For example, a well-distributed masking system requires a loudspeaker for approximately every 144 feet, and except for where architectural concerns prevent it, Cortese places the loudspeakers above the hung ceiling. “Instead of pointing downward like a normal speaker, they point up,” he said. “That way the noise fires up, hits structure, and rains down like a sprinkler.”

Dynasty Sound most recently completed masking systems in the new 28-story building of Hess Oil Company in Houston. Delivering masking to every office space required 28 eight-channel Ashly ne8250.70pe amps and 10 four-channel Ashly ne4250.70pe amplifiers. “For that job, we mostly used loudspeakers that were placed in the sheetrock,” Cortese said. “With Ashly’s optional DSP tools built right into the amps, it’s very quick to install them, give them a quick EQ curve, and rock and roll.”

Now well into his 60s, Cortese shows no signs of slowing his active lifestyle, and his enthusiasm for creating functional masking systems has never been greater.

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 37-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

SYMETRIX SOLUS 16 AUTOMIXES ST. ANTHONY CLARET CATHOLIC CHURCH

ANAHEIM, CALIFORNIA – SEPTEMBER 2012: The modest sanctuary of St. Anthony Claret Catholic Church in Anaheim, California is of an airy and lovely modernist design. It was at the height of architectural fashion when it was built in the late 1950s and has again come into vogue in the new century. However, its unintelligible sound reinforcement system was hardly state-of-the-art when installed decades ago, and unlike a fine wine, time did not make it sound any better. As the church’s musical ambitions and spoken word requirements grew through the years, Reverend Rudolph Preciado contacted Newport Beach-based 7K Solutions to remedy the antiquated audio. Paul Dexter, owner of 7K Solutions, used an open-architecture Symetrix SymNet Solus 16 processor to create a system with twelve open inputs that could automix itself.

“Reverend Preciado will be retiring soon, and he wanted to do something great for the church before he left,” said Dexter. “The old sound reinforcement system was not performing well. An early-1980s rack of analog processing and amplification that had become ever-more ‘Frankensteined’ through the years drove a ceiling full of eight-inch, full-range loudspeakers.”

When it was constructed, the church used a charming pipe organ as the sole musical source and had only modest spoken word requirements. Today, the pipe organ is joined by a choir and, for some services, by a band that mixes itself on stage. Three microphones cover the choir, and Dexter replaced the band’s old mixer with an Allen & Heath MixWizard. Instead of a boundary mic at the altar, St. Anthony Claret now uses three wireless headset microphones for the priests, one wireless handheld microphone, and four optional podium microphones.

The Symetrix SymNet Solus 16 is an open-architecture, stand-alone unit that provides sixteen mic/line inputs and eight outputs. The routing, logic, and signal processing that Dexter programmed was quite involved and reflected the specific uses and contexts of each input. For instance, the band’s input will not duck for any other input. In contrast, all of the microphones will duck in response to the headset microphones. Dexter used Symetrix’ time-tested auto-gain algorithm on all of the microphones to ensure that individuals with both quiet and loud speaking voices receive ideal reinforcement.

“I started using Symetrix processing several years ago,” said Dexter. “I’m not the sort of person who’s into taking classes and certifications, so I appreciate how really intuitive SymNet Designer is. But things always come up, and I can call the Symetrix support staff any time and speak with someone who is knowledgeable and interested. My question gets answered and I move on. The SymNet Solus 16 was the perfect solution at St. Anthony Claret because I knew sixteen inputs would be ample and eight outputs was all that were needed. The open-architecture programming would allow me to customize the system for the very particular needs of this church.”

In addition to some clever processing inside the SymNet Solus 16, Dexter corrected the intelligibility problem with a generous helping of acoustical treatment and a single, nearly-point source loudspeaker cluster. “The walls, ceiling, floor, and pews are all quite reflective,” he said. “It was originally meant to amplify the pipe organ.” Dexter placed absorptive panels on the ceiling, sidewalls, and back wall, taking care to match colors so that the aesthetic of the church wouldn’t be compromised. He placed several panels on the ceiling near the central loudspeaker cluster so as to minimize intelligibility-degrading early reflections. The loudspeakers are Fulcrum Acoustic DX1265s, powered by Powersoft amplifiers.

Just a single Symetrix ARC-2e wall panel remote provides all of the user control for the system. Dexter fixed the sanctuary’s output volume and then provided ten steps of volume control for wireless microphones (as a group), the podium microphones (as a group), the choir microphones (as a group), and the band’s on-stage mixer. Additional menu pages provide output volume for the choir monitor (which contains all content except the choir mics) and the cry room. Behind the scenes, the SymNet Solus 16 provides additional zone control for the foyer and each main loudspeaker. Zoning out the loudspeaker cluster allowed Dexter to shade and tune each element to deliver even coverage from the front seat to the back wall.

“Taken together, the system is very effective,” said Dexter. “It sounds great, and they don’t need an audio tech on hand. Reverend Preciado tested the system with us, and he walked all around the room, overjoyed by how clear everything sounded. And it’s so easy to use that we never had to provide a formal training session. The Reverend just pushed some buttons on the ARC-2e, and he understood exactly how it works.”

ABOUT SYMETRIX
Sound professionals rely upon the performance, value and reliability of audio mixing, routing and processing products from Symetrix. For more information on Symetrix professional audio products, please visit www.symetrix.co or call +1 (425) 778-7728.

WATCHOUT brings Renault Megane III to life

Omagica supplies Dataton WATCHOUT for car launches

Dataton WATCHOUT™ multi-image display and presentation software was provided by Dataton Premium Partner, Omagica to Bolivia-based projection specialists Vinilo Lab for use in Bogota and Medellin city launches of the new Renault Mégane III family car.

Talking about this exciting project, Eduardo Ortega, Media Director, Vinilo Lab explains, “Our client wanted the look and feel of an action-packed and high drama film. To create the drama, we put WATCHOUT version 5.2 through its paces and took full advantage of the new corner pinning feature which allowed us to manipulate the corners of the desired projected image around curved surfaces such as the cars’ wheels. Here an extra projection layer was added to make the motion effect even more realistic and fast-paced. As the car was suspended and lowered into the stage area during the show, the result was perfectly synchronised.”

The event was attended by a packed audience of brand management, television and media as well as regional Renault dealers.

Adela Kriland, owner of Omagica adds, “Omagica are a trusted partner of Dataton and have worked with them for many years on projects with partners such as Vinilo Lab who are roadtesting the new features WATCHOUT on projects as exciting as the Renault Megane launch. Our technical support staff were on hand to offer valuable local advice during the setup of this project.”

“Dataton is no stranger to vehicle launches,” says Fredrik Svahnberg, Marketing Director at Dataton. “Having a system that is reliable, easy to use and as robust as WATCHOUT is testament to its succcess. We look forward to seeing more installations as impressive as the Renault Megane launch using new and enhanced features of WATCHOUT in the future.”

A movie of the event can be found here: http://vimeo.com/42644640.

www.dataton.com

API APPOINTS SOURCE DISTRIBUTION NEW UK DISTRIBUTOR

Pictured from left to right: Dan Zimbelman, API Director of Sales; Steve Angel, Source/HHB Director of Sales; Ian Jones, Source/HHB Managing Director; and Gordon Smart, API Managing Director posing behind the vintage API Legacy console at British Grove Studios, owned by Mark Knopfler.

JESSUP, MARYLAND – AUGUST 2012: API, manufacturer of professional analog recording consoles and outboard processors, has appointed London-based powerhouse Source Distribution as exclusive distributor for its full range of products throughout the United Kingdom. Source, a division of HHB Communications, brings over 35 years of industry experience to the partnership, as well as a client list that includes the BBC, Sky, CNN, and Abbey Road, among others. The company is well known for serving its clients not only with great products and equipment, but also with comprehensive educational and technical support. The addition of API signal processing modules and consoles significantly extends the breadth and depth of high-end analog processing available to Source and HHB clientele.

“We’re very pleased to be working with the great people at Source/HHB,” said Dan Zimbelman, director of sales at API. “HHB Communications has been in this business for almost as long as API has, and the staff’s consistent professionalism and unfailing habit of exceeding expectations has earned HHB a large and loyal client base throughout the UK. It’s a great time for API to broaden our reach throughout the UK market.

“API is a legend in the world of professional recording, and we’re proud to sell its punchy, ‘American’ analog sound on our side of the pond,” said Ian Jones, owner and managing director at HHB Communications. “From its modular lunchbox series to its dedicated rack mount gear, and from its small-frame 1608 to its large-frame Legacy and Vision consoles, API occupies a unique niche in the industry. After all, every audio professional knows what is meant by the phrase, ‘the API sound.’ Is there any other company with this type of name recognition or reputation in this industry? Just watch us run with API.”

ABOUT API (AUTOMATED PROCESSES, INC.)
Established more than 40 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series and 1608 recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

SYMETRIX PROMOTES BROOKE MACOMBER TO DIRECTOR OF MARKETING

SEATTLE, WASHINGTON – AUGUST 2012: Symetrix announces that its former Director of Business Development, Brooke Macomber, is now Director of Marketing. In her new role, Macomber will manage the planning and execution of Symetrix’ worldwide promotional efforts so as to support the company’s continued growth. Macomber possesses nearly a decade of experience in the professional audio industry, familiarity with Symetrix’ operations, and both an MBA and a Global Business Certificate from the University of Washington, which together put her in an excellent position to increase Symetrix’ market share in the United States and abroad.

“Brooke came to Symetrix in 2006 to serve as our Sales and Marketing Manager,” said Paul Roberts, who recently vacated the Vice President of Sales and Marketing position to assume the responsibility of CEO for Symetrix. “After that, she rose to become Director of Business Development, and I’m very pleased that she will now serve as our Director of Marketing. Brooke’s personality and expertise will undoubtedly guide Symetrix to ever greater success.” Macomber will report directly to Roberts. Her expanded department is will be responsible for all areas of marketing, advertising, PR, communications, and business development.

“I am eager to take on the Director of Marketing role,” said Macomber. “Symetrix’ strength is founded on an unwavering commitment to empower customers with robust, affordable, forward-thinking professional audio DSP hardware and software. We listen to what audio professionals want, we deliver brilliant products that answer those calls, and we stand behind our work. The coming year will undoubtedly be one of our biggest. Our R&D calendar is packed with amazing new product releases, and with the recent introductions of SymNet Edge and SymNet Radius, there is a lot for me and my team to promote. I look forward to working with the extremely talented individuals in the Symetrix sales and marketing department, and I look forward to supporting our customers and end users in every way possible through honest and engaging marketing and communications.”

ABOUT SYMETRIX Sound professionals rely upon the performance, value and reliability of audio mixing, routing and processing products from Symetrix. For more information on Symetrix professional audio products, please visit www.symetrix.co or call +1 (425) 778-7728.

SYMETRIX EXPANDS SYMNET AUDIO DSP WITH RADIUS 12×8

SEATTLE, WASHINGTON – AUGUST 2012: Symetrix announces the Radius 12×8, a Dante™-networkable, fixed I/O, open-architecture digital signal processor expanding the innovative SymNet platform.

Radius may be installed as a standalone processor or used in conjunction with SymNet Edge or third party Dante(tm) network-enabled devices to achieve the scalability and flexibility needed to meet the specifications of the simplest to the most complex installations.

“The Radius 12×8 is an extremely powerful installed sound DSP making use of one of the industry’s most popular input/output form factors – 12×8,” said Paul Roberts, CEO. “In response to integrator feedback, the SymNet Radius 12×8 includes ARC-WEB, our simple, yet powerful, browser-based user-control technology, compatible with Apple and Android smartphones and tablets.”

Audinate’s award-winning Dante technology is leading the way networks are connected by transporting high-quality media over standard IT networks. Dante delivers a no-hassle, self-configuring, true plug-and-play digital audio network that uses standard Internet Protocols.

Lee Ellison, Audinate’s CEO remarks “Symetrix has done their research and is seizing the opportunity with the launch of the Radius 12×8, their second Dante-enabled product to hit the market this year. ” Ellison adds, “With the new Radius, customers will be able to easily connect to the many other Dante-enabled products now available which in turn offers a broader networked solution for everyone.”

KEY PRODUCT BENEFITS AND FEATURES
• Plug-and-play networking enables multiple Radius and Edge units to function as building blocks in a scalable system design, from one DSP to many.
• Easy transition to Radius 12×8 with advanced training available online 24/7 and Symetrix technical support staff available for design assistance.
• Twelve mic/line inputs, eight line outputs.
• Configure with SymNet Composer software with over 600 DSP modules.
• Internal gigabit and 10/100 switches eliminate the need for third-party switches in most systems.
• Network audio expansion using Dante protocol over standard IT networks. 64 transmit and 64 receive channels. Ultra low latency.
• User control: Symetrix ARC wall panels, ARC-WEB web app, SymNet SymVue, third-party touch screens.

ABOUT SYMETRIX Sound professionals rely upon the performance, value and reliability of audio mixing, routing and processing products from Symetrix. For more information on Symetrix professional audio products, please visit www.symetrix.co or call +1 (425) 778-7728.

WEST PALM BEACH CHURCH RE-ENERGIZED WITH ASHLY NE AMPS AND PROCESSORS

holynamejesus_church.JPGWEST PALM BEACH, FLORIDA – AUGUST 2012: Holy Name of Jesus Catholic Church in West Palm Beach, Florida has seen tremendous growth in its fifty-eight year history. In the military surplus warehouse that served as its first sanctuary, early sermons competed with wildlife, rain, and muffled announcements from the dog track across the street. HNJCC grew into – and out of – a more

BUOYED BY SYMETRIX JUPITER AND ARC-WEB TECHNOLOGY DEGANGE SOUND SOLUTIONS FINDS ITS NICHE IN THE INSTALLATION MARKET

john_degange.JPGBELMONT, NEW HAMPSHIRE – AUGUST 2012: Last fall, Daddy’s Junky Music Store, a New England retailer of thirty-nine years, closed all twelve of its locations. One employee, John DeGange, who had risen to the position of installed sound manager, walked away and started all over again. With a client list, established industry contacts, and a working more

ASHLY GEAR HELPS BRING LARKIN SQUARE TO LIFE

larkin_square.JPGBUFFALO, NEW YORK – AUGUST 2012: In a Buffalo, New York urban district that was, just a few short years ago, an uninviting industrial area, the Larkin Development Group has revitalized and repurposed old buildings and converted the area between them into a forward-thinking public space. With a footprint the size of a city block, “Larkin Square” boasts whimsical sculpture, functional green space, more

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