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EDEN HIGH SCHOOL PUMPS UP HOME GAMES WITH ASHLY GEAR

EDEN, NEW YORK – JUNE 2014: Eden High School graduated its first class in 1899, when the small town of Eden was not a suburb of Buffalo, New York, eighteen miles to the north. Since then, the high school has been consistently recognized for its academic achievement and for the tenacity of the Eden Raiders sports teams. Indeed, the girls’ volleyball team is vying for its fifth straight state championship! In addition to volleyball, the school’s 1,300+ seat gymnasium hosts home basketball games and wrestling tournaments, but until recently, its sound reinforcement system was underpowered and frequently unintelligible. Harvey Electric and Sound of nearby Hamburg, New York designed and installed an abundantly powered and highly-intelligible sound reinforcement system using an Ashly nX-Series amplifier and a ne-Series processor.

“The previous system wasn’t particularly old, it just didn’t meet the needs of the space,” explained Greg Harvey, owner of Harvey Electric and Sound. “The Eden All Sports Boosters raised the funds for a replacement because it was so obvious to everyone that a vast improvement was needed. The system couldn’t overcome a cheering crowd, and even when everyone was quiet, it was still difficult to understand what was being said.”

The inputs to the system are simple and a mere update from the previous system: a new Shure wireless microphone, a new Shure announcer microphone, and an auxiliary input. It’s what happens after that point that makes all the difference. The inputs feed an Ashly ne4400 4-in x 4-out Protea™ DSP System Processor. “The old system was a simple mixer-amp, and the Ashly ne4400 is a vast improvement,” said Harvey. “It gave us the ability to shape the sound with compression, limiting, equalization, and filtering. We also gave them feedback suppression modules on the microphone inputs.”

Outputs from the ne4400 feed a four-channel Ashly nX 1.54 amplifier, which packs four channels of 1500W output into just two rack spaces. “This is our first experience with Ashly’s nX-Series amplifiers, and we chose the nX 1.54 for its tremendous output capacity,” said Harvey. “It sounds great and delivers as promised.” Right now, only two of the amplifier channels are in use. They power two EAW VFR159i loudspeakers, which will be doubled for the other side of the room once the funds become available. The remaining two channels on the Ashly nX 1.54 will power them.

An Ashly WR-5 wall-mounted remote control gives users simple control over input gains and overall volume. Once the system expands to four cabinets, Harvey will reprogram the WR-5 to allow preset selection for different types of events as well. “We went with Ashly for a couple of reasons,” he said. “Ashly’s rep firm in the area, Eaton Sales, does a great job. We’ve worked with them for twenty years. Ashly’s pricing is very competitive, but they don’t make a cheap product. The processors and amplifiers sound great and are very functional and rugged. This is the second installation of Ashly Audio products at Eden High School and we are confident that they will have great sound systems for a long, long time.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 40-year old company is headquartered in Webster, New York U.S.A.

www.ashly.com

Symetrix Radius 12×8 Dante™ Network DSPs Help Revitalize St. Peter Catholic Church

OMAHA, NEBRASKA – JUNE 2014: The Diocese of Omaha erected St. Peter Catholic Church in Omaha, Nebraska in 1926, and the church enjoyed many decades at the heart of Omaha’s Catholic community. However, times changed, demographics shifted, and the church didn’t have the funds to keep up with needed maintenance. It fell into disrepair. However, a recent resurgence in attendance inspired by the leadership of Fr. Damien Cook motivated the diocese to fund a major external and internal renovation at St. Peter Catholic Church. Now complete, the renovation, designed and coordinated by Conrad Schmitt Studios of Milwaukee, Wisconsin has won awards and features a new sound reinforcement system anchored by a Symetrix Radius 12×8 Dante network audio DSP system with Symetrix ARC wall panel remote.

“It was a complete overhaul, from the roof to the floors, from the walls to the ceiling, everything is renovated and revitalized,” said Tim Burkhart, senior systems designer with Omaha-based Midwest Sound & Lighting, the firm that installed St. Peter’s new sound reinforcement system. “It’s really stunning. In the process, they knew they would radically alter the room’s acoustics. They wanted to ensure that the new sound system would give them musical impact and intelligibility.”

Milwaukee-based DSH Audio Visions designed the sound system and partnered with Scott Riedel Associates of Milwaukee for acoustic design. David Hosbach, DSH president and principal design consultant concurred with Burkhart, and added, “Father Cook and Music Director Zachary Turner understand that while the music portion of Mass is really important, if worshipers can’t hear the Word clearly the rest of it – the majestic music, the ornate worship space – really doesn’t matter. I take my hat off to them and the St. Peter congregation for allowing the sound design, the room acoustics and the architectural beauty to work together in harmony, so to speak.”

Two Symetrix Radius 12×8 DSPs form the heart of the system. One unit is located at the front of the room, the second unit is located at the back of the room, and they connect via the Dante network. That way, each unit is near to a collection of inputs and appropriate outputs, and because the system integrates completely via Dante, any of those inputs can be sent to any of those outputs. Redundant Dante connections provide a failsafe in case one of the networks goes down – the other network will pick up seamlessly. The Radius units provide sophisticated processing for Crown amplifiers and a Tannoy QFlex 64 steerable line array.

The Radius units are located in a wall rack at the back of the loft and at the main equipment rack in the sacristy at the front of the room. Two remote sets provide user control, with one mounted in the main rack, and the other in the loft in a custom portable box at the organ console. All told, two Symetrix ARC-K1e, five Symetrix ARC-EX4e, and three Symetrix ARC-SW4e wall panel remote control units provide comprehensive, yet intuitive, control of the system. They primarily select active inputs and allow volume adjustment and configuration preset changes. “We use a lot of Symetrix equipment, and we love the hardware, the software, and its bullet-proof reliability,” said Burkhart. “The sound quality is always top-notch, and the Symetrix open-architecture processing is capable of anything we ask of it. Considering how frequently we use Symetrix products, the failure rate is remarkably low. And if something does go wrong, Symetrix makes it right immediately.”

Hosbach commented, “I like the Symetrix SymNet DSPs for the same reasons as Tim. And I’ll add that they are really easy to program, the site files are fast and convenient to move around in and modify on the fly during setup, and the tuning filters are extremely accurate.”

Burkhart concluded, “St. Peter Catholic Church is very happy with the new sound reinforcement system. They are delighted with its sound quality and with its ease of operation.”

ABOUT SYMETRIX Symetrix is dedicated to making life sound better. As a world leader in the development and manufacturing of digital audio signal processing (DSP) systems and accessories, Symetrix provides best in class audio management solutions to businesses, schools, non-profits and government organizations.

For more information on Symetrix products visit www.symetrix.co

BE SURE TO STOP BY AND SEE US AT INFOCOMM BOOTH #C9416

WorxAudio Technologies Joins the PreSonus Family

 Baton Rouge, Louisiana, June 2014… PreSonus is pleased to announce the acquisition of loudspeaker manufacturer WorxAudio Technologies, Inc., of Greensboro, North Carolina, founded in 1979 by CEO and Director of Engineering Hugh Sarvis.

WorxAudio designs and manufactures a broad range of line array, point-source, sub-bass, stage monitor, and related loudspeaker systems and accessories. WorxAudio has established itself as a leading provider of loudspeaker systems in the mid to large church market, professional touring, and corporate AV channels.

With this acquisition, WorxAudio will significantly augment core elements of PreSonus’ professional loudspeaker development efforts, especially drivers, system and mechanical design, system tuning, and rigging system design. In addition, WorxAudio’s knowledge of the commercial sound and portable/touring markets will help PreSonus develop the infrastructure required to support the specific requirements of those customers. With PreSonus’s technical, software, distribution, and financial resources and WorxAudio’s technical, domain, and production expertise, the resulting collaboration—led by Hugh Sarvis—creates a very formidable competitor in the live-sound loudspeaker market.

“This is a logical move for us,” observes PreSonus CEO Jim Mack. “Our StudioLive™ AI series loudspeakers are great for small to medium-sized venues, but the advanced DSP platform utilized in the AI speaker line, including the optional Dante networking capability, is extremely valuable for systems designed for much larger venues and environments. The acquisition of WorxAudio significantly extends our product line to provide advanced networked loudspeaker systems to a much larger audience. Further, this acquisition brings us extremely valuable engineering system design expertise and technology, as well as loudspeaker manufacturing expertise.”

WorxAudio has gained considerable notoriety by placing near the top in several loudspeaker array shootouts, and they were the first company to implement AFMG’s advanced FIRMaker technology.

Says AFMG’s Managing Director Stefan Feistel, “WorxAudio is a premium example of a long-lasting, very positive business relationship for AFMG. WorxAudio is the first FIRmaker licensee to actually deliver two very impressive installs employing this revolutionary technology. Congratulations!”

One of the fastest growing companies in the pro audio industry, PreSonus has a well-established worldwide sales channel and, in recent years, has significantly expanded its operations, marketing and branding, testing facilities, and technical/customer support. The combined companies are expected to develop a broad range of loudspeakers for studio and stage, from low-cost, high-value products for musicians to advanced systems for mid-sized rental touring companies and systems integrators.

“Like WorxAudio, PreSonus is engineering-driven,” comments Sarvis. “We’re excited about combining our engineering know-how with PreSonus’ networking, software, and signal-processing technology to develop groundbreaking and highly competitive new professional audio products.”

For more information about WorxAudio Technologies, visit www.worxaudio.com. For more about PreSonus, visit www.presonus.com.

###

About PreSonus Audio Electronics, Inc. – Founded in 1995, PreSonus Audio Electronics, Inc., is a leading designer and manufacturer of audio-recording and live-sound software, hardware, and related accessories. PreSonus’s software, microphone preamps, signal processors, digital audio interfaces, digital mixers, control surfaces, loudspeakers, and other products are used worldwide for recording, sound reinforcement, broadcast, sound design, and Internet audio.

MS2800H/L Digital Signage Appliances Deliver Up to 8K Content to 16 Displays at 1080p per Display

MS2800H/L Digital Signage Appliances Deliver Up to 8K Content to 16 Displays at 1080p per Display

Play and Manage 4K and 8K Content at Native Resolution on Ultra HD Video Ribbons and Walls

InfoComm, Las Vegas, NV & San Jose, CA, – June 18, 2014 – DT Research™, Inc., an industry leader in the development of information appliances for vertical markets, today announced the MS2800H and MS2800L Digital Signage Multi Screen Appliances, the latest in the WebDT Signage System line, capable of powering content on up to 16 screens. The MS2800H/L Multi Screen Appliances enable up to 4K or 8K powerful content seamlessly played across multiple displays (up to 16 from a single appliance), and offer content blending, or tiling, across screens. The MS2800H/L provide a fully integrated system for Ultra High Definition Video playback on up to 16 screens and multi-zone management via WebDT Content Manager 6.1 Pro, the included web-based Content Management System.

Featuring two ultra-powerful Intel® Xeon® v2 processors (E5-2630 for MS2800L and E5-2643 for MS2800H with higher frame rate supported), the MS2800H/L support up to 16 outputs for ultra high resolution video arrays. Each screen displays 1920 x 1080 (Full-HD) resolution and multiple screens can be configured into one canvas or can deliver content to individual screens in different areas of a building. This flexibility simplifies installation in large venues.

The MS2800H/L are complemented by the web-based WebDT Content Manager 6.1 Pro software for intuitive remote management of content and device functions. Bundled with all WebDT signage/multi screen appliances, WebDT Content Manager offers an easy-to-use interface for organizing, scheduling, and distributing content, and supports numerous media formats (e.g., images, videos, Flash, remote URL’s, RSS, executable applications, ZIP, and Microsoft PowerPoint). Flexible screen layout options with multiple zones and layers enable a multi-screen video wall to be divided into multiple areas with different content in each zone to mix images, text, and real-time video through an RTSP or MMS stream, or through an optional video capture card. This management software allows quick updates over a network connection for real-time or scheduled content playback and automatic content download recovery to prevent downtime. The newly released WCM 6.1 Pro now supports a powerful HTML 5 Widget Editor (available for download online), enhanced player management interface, extended browser support, and fully frame-synchronized multi-screen video playback with frame-synchronized audio/video.

The WebDT Signage System offers highly-integrated digital signage hardware with intuitive web-based content management software enabling effective targeted communications. With a range of high-powered appliances for single and multiple screens, the WebDT Signage System delivers dynamic visual messages to optimize customer experience with minimal total cost of ownership and maintenance effort.

To view a full video demonstration, please visit: http://www.signage.dtri.com/products/multi_screen_appliance/ms_video.html
The MS2800H and MS2800L are available now.

About DT Research
DT Research™ develops and manufactures web-enabled information appliances for vertical applications. The WebDT family of products is based on thin computing platforms for secure, reliable, and cost-effective computing. WebDT products include digital signage solutions, wireless tablets, point-of-service handhelds, compact modular systems, and display-integrated information systems. These systems emphasize mobility, wireless connectivity and touch displays WebDT systems offer durability and ease of integration, by delivering solutions that can be remotely managed with the comprehensive WebDT Device Manager software.
For more information, visit http://signage.dtri.com.

DT Research and WebDT are trademarks of DT Research, Inc. All other brands and product names may be trademarks and/or registered trademarks of their respective owners.
###

ASHLY AMPLIFIERS AND SIGNAL PROCESSORS NOW SHIPPING WITH DANTE™

WEBSTER, NEW YORK: Ashly Audio, maker of powerful, high-performance, cost-effective power amplifiers and signal processors, is now shipping Dante digital media networking solution with all their nXe, nXp, Pema and NE Series networkable amplifiers. NE Series rack-mount system processors (4400, 4800, 8800) are also available for purchase with Dante. With low latency, robust synchronization, I/O scalability, and simplicity of installation via standard IT technology, Dante will significantly enhance the power and value of Ashly’s networkable amplifiers line and select signal processors.

“We’re now ready to supply our market with this incredible audio networking technology in our nXe and nXp amplifiers” says Anthony Errigo, director of communications at Ashly. “Dante currently brings the best in flexible, yet robust, digital audio transport and we’re poised to build on its success by delivering this connectivity in our most premier amplifiers and processors. Our customers will benefit greatly by this advancement.”

Audinate revolutionizes the way that A/V systems are connected by transporting high-quality media over standard IT networks. Dante is a robust proven solution which is widely deployed in hotels, transportation centers, shopping centers, public address systems, live sound reinforcement, theaters, concert halls, stadiums, athletic venues, corporate boardrooms, universities, broadcast facilities, recording facilities, houses of worship, government facilities, and courtrooms.

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 40-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

ABOUT AUDINATE Audinate’s patented Dante media networking solution has been adopted by eighty OEM manufacturers in the professional audio/visual industry and is a Promoter Member of the AVnu Alliance™. Audinate offices are located in US, United Kingdom and Australia. Visit www.audinate.com for the latest news and information on the company. Dante is Digital Media Networking Perfected.

Dante is a trademark of Audinate Pty Ltd. Audinate is a registered trademark of Audinate Pty Ltd.

STOP BY AND SEE ASHLY AT INFOCOMM BOOTH #C11308

ASHLY AUDIO CELEBRATES 40 YEARS OF BUILDING GREAT-SOUNDING, COST-EFFECTIVE, AND RELIABLE PRO AUDIO SOLUTIONS

WEBSTER, NEW YORK: Founded by Billy Thompson in 1974 on the wings of a successful live sound company, Ashly Audio has been pioneering innovative products for the pro audio industry for forty years. Although much has changed, such as Ashly’s steady pivot from analog solutions for live sound to digital solutions for installed sound, much has also not changed, and it is this constancy that underlies Ashly success and longevity. Ashly has always delivered great-sounding gear that is highly reliable, easy-to-use, and fairly priced, which is a combination that never goes out of style. Moreover, Ashly has always resolutely stood behind its products and offered its full support to its customers. Ashly continues in this tradition as it builds the next generation of networkable amplifiers, DSPs, and user interfaces.

“Ashly has always had a relatively slow but steady growth trajectory,” explained Mark Wentling, president of Ashly Audio. “Many similar companies started out around the same time as Ashly Audio but have since closed their doors or been absorbed into other companies to become just another ‘brand.’ People have moved on and factories have been shuttered or moved overseas. Our approach has always been to remain steady, dependable, and maybe a little conservative, and that contributed to the forty strong years that we’re now celebrating. Indeed, the Ashly philosophy reflects back on our employees… many of the people still on the payroll in engineering, administration, and manufacturing were there when the company was just starting up!”

Those were the days when Billy Thompson was still playing the role of mad scientist at a lab bench overrun with oscilloscopes, custom-made real-time analyzers, and voltmeters. The smell of solder hung thick in the air. Among many other gems, Thompson used that charismatic setup to design Ashly’s 1970s-era SC-Series of rack-mounted processors, which included classic compressors, equalizers, crossovers, line mixers, mic preamps, and all of the other goodies that today reside inside Ashly’s Protea™ Digital Signal Processing platform. The live sound industry flocked to these and other Ashly products because, for a fair price, they effectively solved real problems and were well-known to reliably endure the stresses of life on the road.

In the 1980s, Thompson pioneered Ashly’s now-legendary MOS-FET amplifiers, which revolutionized the amplifier market by dramatically increasing amplifier power and reliability while minimizing size and cost. Ashly’s MOS-FET amplifiers were among the first to be certified for meeting Lucas-films’ stringent THX movie theater sound systems. Today, Ashly continues in that tradition by delivering high-power, high-fidelity amplifiers in small-footprint, multi-channel configurations that maintain Ashly’s hallmark reliability and value.

“Our relatively small size allows us to be quite nimble and responsive to our customers, whom we deeply value,” said Wentling. “Ashly Audio still operates a full factory in Webster, New York, just outside of Rochester, where we design and manufacture all of our networkable products, including high-power Class-D amplifiers, DSP Matrix processors, and some legacy handmade analog mixers, like the MX-508. In addition, we have responded to market forces by opening Asia-based manufacturing for our KLR-Series amplifiers and some legacy analog products. However, this is just a component of our U.S.-based operations. Indeed, we expanded our U.S. manufacturing plant last year and grew the R&D team. We continue to add to our product line-up in the area of high-performance Class-D amplification, as well as DSP matrix & system processors.”

A development Thompson couldn’t have anticipated without Steve Jobs-like prescience is how quickly the pro audio industry has adopted network technology from the IT industry. Ashly’s nimble in-house engineering team has ensured that the company stays at the leading edge of this development, giving A/V integrators cost-effective options for building Ashly systems and tying them elegantly into the larger lighting and video infrastructures. Ashly’s network-ready amplifiers and processors play nicely on a TCP/IP network right out of the box, and integrators can network digital audio via CobraNet or Dante® (“and AVB when the time is right,” promises Wentling). In addition to networkable hardware user controllers, Ashly offers a popular Ashly Remote iPad app for custom control of its products and will look towards the eventual release of iPhone and Android variants as well. Beyond simply offering these technologies, Ashly’s dedication to customer support ensures that Ashly users are a phone call away from answers and solutions to the myriad questions and challenges that can crop up in complicated networked systems.

“There is an incredible history here,” says Anthony Errigo, director of marketing communications. “People at Ashly are dedicated and have great stories to share. Our employees are proud of this company and brand that they have built together.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 40-year old company is headquartered in Webster, New York U.S.A. www.ashly.com

And to take an historical look at Ashly, visit: www.ashly.com/40

BE SURE TO STOP BY AND SEE US AT INFOCOMM BOOTH #C11308

PHOTO CAPTION: Billy’s bench, circa 1979, with his RTA (Real-Time Analyzer).

ATC TWEAKS ITS ENTRY-LEVEL PASSIVE NEAR-FIELD MONITOR AND RAISES IT TO A NEW STANDARD OF PERFECTION

LAS VEGAS, NEVADA – JUNE 2014: TransAudio Group, U.S. distributors for ATC UK, introduces the ATC SCM20PSL MkII near-field reference monitor. The passive ATC SCM20PSL MkII improves upon the previous ATC six-inch two-way passive and is ATC’s smallest and least expensive monitor in the ATC Professional line up. Built to the same exacting standards as its active Pro Range siblings, the SCM20PSL MkII is ideal for those already using passives but seeking a new level of resolution in a compact passive package. They are ideally suited for critical near-field applications or smaller rooms.

“ATC is well-known for designing and building studio monitors that are unflinchingly truthful and that help engineers deliver mixes that translate everywhere,” said Brad Lunde, president of TransAudio Group. “ATC founder, Billy Woodman, and his team of R&D engineers never tire in the pursuit of perfection, and our request for a smaller monitor has led them to develop the SCM20PSL Pro MkII.”

The ATC SCM20PSL MkII is based around the ATC 6.5-inch “Super Linear” LF driver with integrated midrange, utilizing the same ATC developed SL technology used in our larger nine-, twelve- and fifteen-inch based monitors. The SCM20PSL MkII is the first professional product to incorporate ATC’s brand new in-house built ATC Dual Suspension 25mm tweeter. Five years in development, the new ATC Tweeter offers lower distortion, higher output and greater reliability. A newly ATC designed/built passive Crossover has been incorporated combining second and third order features to offer improved imaging and precision, comparing favorably to our active designs. Exceptionally neutral output extends across the audible spectrum and within an all-new cabinet design, minimizing size and weight. “Given the excellence of previous designs, these advantages lead to a substantive improvement in passive speaker technology,” concluded Lunde.

ABOUT TRANSAUDIO GROUP TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm.

www.transaudiogroup.com

NEW JERSEY STUDIO ADDS THE BOX

MIDDLETOWN, NEW JERSEY – JUNE 2014: Studio owner and musician Greg Padrusch, better known as LEK, has just commissioned THE BOX by API for his northern New Jersey studio. This becomes the latest sale from Calistro Music, API’s distributor in the tri-state area.

Since purchasing THE BOX, LEK has kept busy reconstructing his studio. Throughout that process, he has still managed to immerse himself in some of THE BOX’s recording features. Soon, his studio will feature state-of-the-art acoustics in its new building, creating the ideal surroundings for mixing.

Early this summer, LEK is also planning on releasing new original singles.

ABOUT API (AUTOMATED PROCESSES, INC.)
Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

THE FREQ ZONE ADDS API’s THE BOX

JACKSONVILLE, FLORIDA – JUNE 2014: The final steps are being taken in constructing a brand new recording studio in Jacksonville –The Freq Zone. Studio owner Nathan Hamiel lives a double life as a sound engineer and computer security analyst. To fit the needs of his new recording and mixing space, Hamiel has commissioned THE BOX to provide the rich, classic sound it achieves in an all-inclusive small-format package.

“I love THE BOX. It provides the sonic character of a large format console in a smaller footprint,” shares Hamiel, who was guided through the decision process by Craig Calistro of Calistro Music. “The sound is everything you’d expect from API – big and punchy. I also like the fact I can have it be the centerpiece and augment it with outboard gear of my choice, creating my own personal sound.”

The studio is undergoing its final preparations, including a new mix/master/production room, as well as a custom desk, which will be completed in June.

ABOUT API (AUTOMATED PROCESSES, INC.) Established more than 45 years ago, Automated Processes, Inc. is the leader in analog recording gear with the Vision, Legacy Series, 1608 and THE BOX recording consoles, as well as its classic line of modular signal processing equipment.

www.apiaudio.com

wysiwyg makes light of Macao’s ‘Rhythm of Life’ celebration

The ability of CAST Software’s wysiwyg pre-visualization solution to enable unique creative event ideas – while saving time and money – has been perfectly showcased by The Rhythm Of Life, a majestically colourful multimedia show held in Macao’s ancient city centre.

Commissioned by the Macao Cultural Institute and under the artistic direction of Lebigre & Roger, ‘The Rhythm of Life’ celebrated the Latin heritage of Macao – today a separately administered part of China, but until 1999 a colony of Portugal. Featuring dozens of performers wearing traditional painted faces, the parade was inspired by the great carnival of Viareggio in Tuscany.

“In total this was a three-hour show with around 2,500 cues, all of them controlled by SMPTE, and 1,300 lighting fixtures,” says Alessio de Simone, Lighting and Show Designer at Italy’s Trussdesign.it, which was contracted by Lebigre & Roger to produce the lighting and staging concept for ‘The Rhythm of Life’.

“We used wysiwyg in all phases of the project,” continues de Simone. “We began with the CAD function for our own internal brain-storming, then used the Design function to develop renderings that could be presented to our customers.

“Once the main structure had been approved, we created a Lighting Plot, and finally, once we had received the soundtrack of the show and the choreography, we literally locked ourselves in the blue room in our office where, for about six weeks, we pre-programmed the whole event scene-by-scene.”

De Simone says that wysiwyg’s ability to create moving ‘points of view’ from virtual cameras was invaluable in assessing the detail of light-fixture positioning and programming, as well as the effectiveness of the design as a whole. The final setup, complete with four spectacular automated ‘marionettes’ dancing and soaring up to 9m into the air, was realised in remarkably short order once the Trussdesign.it team had arrived in Macao.

“We placed all the projectors as called-for in our wysiwyg documentation, turned on all the moving heads – and every scene position was exactly as it had been in our pre-visualization. With small adjustments for pan and tilt, gobos and beams were perfect – just like they had appeared in our designs, 10,000km away.”

‘The Rhythm of Life’ was performed in front of 20,000 people and shown on three different Chinese TV channels, to ecstatic ratings and reviews. Yet without wysiwyg, the show might not have gone ahead at all, as monsoon rain swept through Macao in the days prior to the production, effectively halting all on-site programming.

“The rain stopped the job completely,” recalls de Simone. “As every lighting designer knows, when you have outside fixtures you can’t program during the day – only at night. And the rain just didn’t stop. Fortunately, thanks to our pre-visualization with wysiwyg, we had already fixed everything in our control panel.

“On the night of the performance, the sound manager pressed ‘Play’ on his Mac, we watched the SMPTE on our Hogs, sat back, relaxed…and enjoyed the show!”

Bruce Freeman, Chairman, CAST Group, concludes: “wysiwyg users are independent professionals. Whether you design for live theatre, special events, TV/film or Macao, you compete and you must deliver globally. Previz that does not cheat is vital – you must have confidence. This story is a great example of how pros used wysiwyg and the significance of previz as well as the rich graphics that make renderings really virtually real. Another reason wysiwyg’s previz often plays such a big role in special events is that it is “green” – it can save up to 60% of electricity costs because you don’t need to take over the space and run the lighting for the design phase.”

### ENDS ###

All images should be credited to: Images courtesy of Trussdesign Italy.

Follow Trussdesign.it on Facebook: https://www.facebook.com/LIGHTING.DESIGN.STUDIO

Some useful links:

Twitter & Facebook: CASTsoftware

Video: Entire previsualization using wyswiyg: https://www.youtube.com/watch?v=HTwg0dYmhA8&list=UUuJgUv67JRWDLN06MBEwAGA

Previsualization video in 3-parts:
Part 1: https://www.youtube.com/watch?v=d8SuDg9_s-E
Part II: https://www.youtube.com/watch?v=ROF1M3BqCPc
Part III: https://www.youtube.com/watch?v=4AfW4KcGZFo

About CAST Software
Established in 1994, Toronto Canadian-based software and hardware developer, CAST Software celebrates its 20th year in business in 2014. CAST Software serves its core markets in entertainment production, special events and meetings. Its award winning flagship software products are wysiwyg design and previsualization suite, and Vivien — Virtual Event Designer. All products are designed and created in-house and supported by an established global distribution and reseller network.
www.cast-soft.com

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