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Archive of the NAB Newslink Category

Optical Devices Division of FUJIFILM to Introduce Long HD Field Lens with Attractive Price Point at NAB 2012

XA77x9.5 features OS-TECH image stabilization, FIND diagnostic system, 16-bit encoding, dust-proof and anti-fogging technology, macro shooting, and remote control

Wayne, N.J., April 11, 2012 – FUJIFILM North America Corporation, Optical Devices Division announced that it will introduce the XA77x9.5 HDTV field lens during the NAB 2012 convention, which runs from April 14th-19th in the Las Vegas Convention Center (Booth #C7525). The XA77x9.5 is well suited for use within mobile trucks, at stadiums, sporting events, arenas, larger houses of worship – anywhere a long lens would be beneficial in capturing detail and close up images from far distances.

“This is a lens that makes high-quality, long-distance shooting possible for a much wider range of customers,” said Thom Calabro, Director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. “And it comes standard with several key features that ensure rock solid performance.”

Among them, the XA77x9.5 features the company’s patented OS TECH image stabilization. OS-TECH contains sensors that detect the slightest movement caused by vibration. A correction signal is applied to the optical system, which helps to maintain a stable image when shooting from an unstable platform, or in windy conditions.

The lens’ advanced diagnostic FIND (Focused Intelligent Network Diagnosis) system aids in preventative maintenance and troubleshooting by evaluating lens electronic and mechanical parameters.

The XA77x9.5 also incorporates FUJINON’s dustproof and anti-fogging technology. All FUJINON field lenses have a fixed front element that reduces dust contamination and serves as a protection for the front focus group. A concealed compartment that contains a drying agent reduces fogging in internal lens components due to humidity. All of this helps in maintaining long-term reliability and performance.

And 16-bit optical encoding output provides high positioning accuracy in virtual environments. An advanced back focus system on the XA77x9.5 allows macro shooting from as close as 2.7m from the subject. With an optional controller, the advanced back focus provides enhanced production features. Of course, this HD field lens is compatible with all existing FUJINON EFP controllers, and full remote control via RS-232 is standard.

To view all press releases for NAB 2012 from the Optical Devices Division of FUJIFILM North America Corporation, please click on the link below:

www.FujifilmUSA.com/2012NAB

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com

Anton/Bauer Offers First-Of-Its-Kind Customer Support On-Site Maintenance Program

Furthers Commitment to Providing Top-Notch Customer Support

LAS VEGAS, APRIL 12, 2012—Anton/Bauer (NAB Booth C7032), part of Vitec Videocom, a Vitec Group company, and a premier global provider of batteries, chargers, lighting and other mobile power systems, is pleased to introduce its new Customer Support On-Site Maintenance Program at the 2012 NAB Show. While the company has been known for providing top-notch customer support, it now offers onsite inventory management services for customers.

“At Anton/Bauer, we pride ourselves on offering the industry’s best customer support team,” says Shin Minowa, vice president of marketing and business development, Anton/Bauer. “Now, we’ve expanded our role to help clients manage inventories and get the best performance from Anton/Bauer batteries, chargers and accessories conveniently at their own locations.”

As part of this new offering, Anton/Bauer will give customers the unique option of having a customer support representative visit production facilities to help manage inventories, while maximizing valuable production time. The Customer Support On-Site Maintenance Program offers the following on-site maintenance options at a nominal fee:

• Update charger software
• Conduct battery testing
• Remove old batteries for recycling
• Complete minor repairs
• Replace banana and communication pins
• Provide tools, spares and instructions for replacing a broken pin
• Clean units
• Review status of all Anton/Bauer accessories
• Have PCBs on-hand to complete major repairs

For more information on these new offerings, contact Customer Support at (800) 541-1667 or support@antonbauer.com.

About Anton/Bauer
Anton/Bauer is recognized as the world’s innovator and a premier provider of batteries, chargers, lighting and other key mobile power systems for the professional broadcast, video and film industries. Based in the United States in Shelton, CT with offices in Europe and Asia, Anton/Bauer was established in 1970 and has expanded its product offerings to include many signature lines such as its leading Gold Mount system, InterActive chargers and Logic Series batteries such as the HyTRON 50, 100 and 140, and DIONIC 90, 160, HC and HCX. Their products are compatible with every camera brand on the market today. Other Anton/Bauer high performance products include the Ultralight 2, ElipZ, CINE VCLX and the Tandem 150 Modular Charging System. Their superior-quality products have become an industry standard. For more information on Anton/Bauer, visit www.antonbauer.com.

About Vitec Videocom
Vitec Videocom brings together some of the most respected, most innovative and most sought-after brands in the industry: Anton/Bauer, Autoscript, Litepanels, OConnor, Petrol Bags, Sachtler, Vinten and Vinten Radamec. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.

Vitec Videocom is an operating division within the Vitec Group, an international business serving customers in the broadcast, photographic and military aerospace and government markets. Vitec is based on strong, well known, premium brands on which its customers rely on worldwide.

Vitec Videocom – innovative products around the camera.

COUNTRYMAN ASSOCIATES INTRODUCES H6 HEADSET MICROPHONE

**** Photo: Countryman H6 Headset Microphone ****

Menlo Park, CA – April 2012… Countryman Associates, Inc., the leading innovator of high-quality, miniature microphones, is pleased to introduce the H6 Headset Microphone. Delivering exceptional audio quality, superior moisture resistance, and a secure, comfortable fit, this ultra-low profile microphone makes an outstanding choice for a variety of applications, including theater, broadcast, live music performance, and more. more

Integrated Microwave Technologies, LLC (IMT) RF Central microLite HD Elite System Packs Powerful Punch at the 2012 NAB Show

Complete Video RF Link in a Performance Optimizing Portable Package Designed for the Next Generation of Compact Cameras Featuring Full HD/SDI Capabilities

LAS VEGAS, APRIL 11, 2012 – Integrated Microwave Technologies, LLC (IMT), a Business Unit within the Vitec Group’s Videocom Division, and a leader in advanced digital microwave systems serving the Broadcast, Sports & Entertainment and MAG (Military, Aerospace & Government) markets, features its RF Central microLite HD Elite system at the 2012 NAB Show (Booth C6432 and OE1569).

The RF Central microLite HD Elite system is a complete video RF link in a portable package, with all required accessories specifically chosen to optimize total system performance. Featuring IMT’s award-winning microLite HD Transmitter and microLite HD Receiver, this complete setup includes hand selected antennas that are optimized for high gain, durability and low weight, providing exceptional range without compromising microLite HD’s signature portability. The receiver and transmitter are available in both the 5.8-GHz unlicensed or 2-GHz licensed bands.

“We are delighted at the success our portable RF Central microLite HD Elite system has had since its introduction,” says Integrated Microwave Technologies Divisional Chief Executive Stephen Shpock. “The microLite system provides a complete video RF link in a performance optimizing portable package that allows the user to set up an RF video solution with confidence.”

The microLite HD ultra-compact MPEG-4 COFDM digital transmitter can deliver up to 200mW from a package of less than 12 cubic inches. The latency is less than four frames in low latency setting. It also features superb H.264 HD and SD encoding capabilities while operating in the standard 2k DVB-T COFDM mode. The H.264 video encoder supports the main profile of the H.264 standard, providing a 30-percent bit rate reduction or video quality improvement compared to encoders, which only support the H.264 baseline profile.

Another hallmark feature of the microLite HD Elite system is its ergonomic mounting. The adjustable magic arm mount, from sister company Manfrotto, allows users to confidently set up the system and be sure that it is safe and secure at all times. This allows users to place the receiver in demanding locations and know that it will stay in place and achieve optimal reception.
The transmitter mounting is lightweight and has simplicity at its core. To keep the microLite truly “light,” a camera shoe bracket attaches to a Litepanels Micro light, providing just the right support with minimal added weight to the handheld camera.

In addition, a configurable DC power cabling system and AC power supply allows many options when connecting the system in the field. The adapters and cables can be mixed and matched between the receiver and transmitter for total flexibility, ensuring the user won’t get caught with mismatched power cables ever again.

The entire microLite HD Elite system is packaged in a waterproof pelican case that can go anywhere. The case is custom fitted for all the accessories and has extra space for cables and adapters.

About Integrated Microwave Technologies, LLC
Integrated Microwave Technologies, LLC (IMT) is a Business Unit within the Vitec Group’s Videocom Division. The company comprises the leading microwave brands Nucomm, RF Central and Microwave Service Company (MSC), offering broadcasters worldwide complete broadcast solutions. Nucomm is a premium brand of digital microwave video systems (including COFDM and VSB) for portable and fixed link applications. RF Central is an innovative brand of compact microwave video equipment for licensed and license free broadcast applications. MSC is a premier provider of engineering, integration, technical support, installation and commissioning services. IMT is an ISO 9001:2008 certified QMS organization and recipient of multiple industry awards for design and innovations.

More information can be found at www.imt-broadcast.com.

A Snapshot of The Vitec Group
Vitec is an international Group principally serving customers in the broadcast, photographic and military, aerospace and government (MAG) markets. Listed on the London Stock Exchange with 2011 revenue of £351 million, Vitec is based on strong, well known, premium brands on which its customers worldwide rely. Vitec is organised in three divisions: Imaging & Staging, Videocom and Services.

Imaging & Staging designs, manufactures and distributes equipment and accessories for photography, video and events.

Videocom designs and distributes systems and products used in broadcasting and live entertainment, film and video production and MAG.

Services provides equipment rental, workflow design and technical support for camera, video, audio, fibre optic and wireless technology used by TV production teams and film crews.

More information can be found at www.vitecgroup.com.

Renton School District Selects IMT and Meraki for Wi-Fi Network

Nation’s First Campus-Wide 3-stream 802.11n Network

Pictured is Stosh Morency, Renton School District IT Director.

Renton School District in Washington state’s King County selected Integrated Media Technologies, Inc. (IMT) to implement Meraki’s MR24 cloud-controlled wireless access points to provide enterprise-class WiFi to all of Renton’s 16,000 students, faculty and staff.  Now equipped with the nation’s first campus-wide 3-stream 802.11n network, Renton School District has it installed at 29 sites, including elementary, middle, and high schools in and around the city of Renton.

“We want to put new technology in the hands of the students,” explained Stosh Morency, Renton’s IT Director.  “It’s a ‘bring your own device concept’ and by having the wireless network across all of our buildings, it opens the door for projects that were never an option before.  For us as a school district, we want to provide access to all of the students, regardless of where they are in the buildings.”

“This was one of our biggest projects,” remarked Garth Gilmour, IMT’s VP Professional Services. “The deployment makes Renton the first school district to adopt the latest generation of WiFi, featuring 3-stream, 900 Mbps performance.”  The award-winning Meraki Enterprise Cloud Controller centrally manages a total of 437 of Meraki’s high performance MR24 access points.

“New technology projects always have challenges,” added Morency, “but IMT and Meraki made it much easier to deal with.  The Meraki tools made it easier to troubleshoot problems and the IMT team was totally committed to the success of the project.”

“Through IMT’s thorough research and exacting implementation, Meraki allows me to manage the network across the entire district, and I’m a team of one,” said Todd Baker, Network Administrator for Renton School District. “The capabilities of Meraki’s Cloud Controller are considerable. There’s one dashboard for everything, from provisioning APs to troubleshooting client issues.”

The Meraki MR24, an ultra high-performing 3-stream 802.11n access point, is ideal for dense classroom environments and high-bandwidth applications.  Renton is deploying 437 access points, providing campus-wide coverage for its Computer on Wheels (COW) program, which provides classrooms with “COW carts” to stream video, data and other media.

With IMT’s help, Renton leveraged Meraki’s contract with the Washington Learning Source (WLS), which facilitates deployments for Washington state school districts. Prior to selecting Meraki, Stosh Morency and Todd Baker carefully evaluated a number of networking vendors, testing WiFi range, throughput, signal strength, and interference.

The ease of use and reliability of Meraki’s cloud controller impressed Baker. “I’ve had a controller go bad on me in the past.  With Meraki’s cloud controller, I’ll never have to deal with that again,” Baker said.  IT Director Stosh Morency added, “And the lifetime warranty of the products was a key factor in our decision making process.”

ABOUT RENTON SCHOOL DISTRICT
Renton School District educates students enrolled in elementary, middle and high schools in King County, Washington. The award-winning school district is at the frontier of technology implementation in accordance with its technology plan to promote and facilitate learning with emerging networking technologies.

ABOUT MERAKI
Meraki is the leader in Cloud Networking. 100% cloud-based from day one, Meraki’s architecture delivers out-of-the-box security, scalability, and management to enterprise networks. Meraki has been deployed in over 18,000 customer networks worldwide, including Stanford University, British Telecom, Burger King, Starbucks, and M.I.T. Meraki was named a visionary in Gartner’s Magic Quadrant for Wireless LAN, and won Techworld’s Wireless and Mobility Product of the Year. Meraki is located in San Francisco, California, and is funded in part by Sequoia Capital and Google. For more information, visit http://www.meraki.com

ABOUT INTEGRATED MEDIA TECHNOLOGIES, INC. (IMT)
IMT is a consulting, design, construction, and systems integration company providing scalable technology systems for business operations.  IMT addresses the following major market sectors: Media & Entertainment, Information Technologies (IT), Education, Telecommunications, and Healthcare. Through an active engagement process, IMT consultants and engineers collect, interpret, refine, design, build and maintain technology systems that deliver optimum results for clients.
Learn more at: http://www.imtglobalinc.com    tel:  877.761.9770

VITEC GROUP ACQUIRES CAMERA CORPS AND EXPANDS REMOTE, SPECIALTY CAMERA SOLUTIONS FOR VITEC SERVICES DIVISION

BURBANK, CA, APRIL 11, 2012—Vitec Group Services Division, the leader in providing the highest quality broadcast equipment and engineering support for the most demanding broadcast and media productions, is pleased to announce the addition of U.K.-based Camera Corps Ltd. to its roster of broadcast solutions providers as part of the Vitec Group’s recent acquisition of the company. more

Clear-Com Unveils V-Series Rotary Panels and E-MADI Card for Eclipse at the 2012 NAB Show

Provides Greater Flexibility and Control, Improving Production Workflow

LAS VEGAS, APRIL 10, 2012 ─ Clear-Com, a global leader in critical voice communication systems, will unveil at the 2012 NAB Show (Booth C8008) two additions to its Eclipse digital matrix intercom family, including a new line of V-Series rotary panels and the Eclipse MADI (E-MADI) card. The new V-Series rotary panels provide users with optimal control over audio level adjustments while the E-MADI card supplies 64 MADI channels per card from the Eclipse-Median or Omega digital matrix frames to achieve higher levels of connectivity during production.

V-Series Rotary Panels
The addition of the V-Series rotary panels to the existing V-Series pushbutton and lever key panels presents broadcasters with the widest range of user control key panel options. When using the new V-Series rotary panels, site technicians and more importantly, the production team can quickly and independently adjust system audio levels from one or more audio sources, including external lines, partylines and intercom from other local and remote control panels. They also support faster and easier audio mixing for IFB assignments, enabling a more efficient production workflow in the fast-paced broadcast environment.

Available in 1RU, 2RU, desktop and extension panel variants, the V-Series rotary panels feature push-listen with mix control knob and a separate push-talk button for easy-to-use, intuitive talk-and-listen monitoring. Colored LEDs show keys that are active, who is calling and what the talk key is programmed to do. V-Series rotary panels have a dual use as intercom and/or assignment panels for IFBs, partylines and groups, even when using expansion panels.

E-MADI Card
Designed in a 6RU form like the other frame cards for the Eclipse-Omega and Eclipse-Median, the E-MADI provides connection with standard MADI devices. The new E-MADI card offers full user set-up and can be configured through the Eclipse Configuration Software (ECS) to supply up to 64 full channels of digital four-wire connectivity per card. E-MADI cards are used to route talent and other incoming feeds across the intercom system for monitoring and the insertion of IFB.

Other key features include sample frequency choices of 44.1, 48 and 96 kHz, a selectable channel/port quantity of 32, 48, 56 and 64, VOX on all 64 inputs, a fiber (MM) SFP duplex LC removable transceiver module and BNC MADI in and BNC out. Users can derive channel labels from a third-party device and can use the MADI channels for high-capacity trunking or audio distribution. The E-MADI card can use AES word clock, SD NTSC/PAL video or Tri-level HD.

“The Eclipse is the most comprehensive digital matrix platform in its class with a broad range of system frames and technologically advanced features,” says Simon Browne, Director of Product Management, Clear-Com. “The addition of the V-Series rotary panels and the new E-MADI card to the Eclipse family of products helps broadcasters achieve high productivity more easily”.

About Clear-Com
Clear-Com, an HME company, is a global provider in professional voice communications systems since 1968. We develop and market proven intercom technologies such as Analog & Digital Partyline, Digital Matrix, Wireless and Intercom-over-IP systems for critical communication applications in broadcast, performance venues, military, government and enterprise markets. Recognized for our legacy of intercom innovations, production teams around the world have come to depend on Clear-Com for clear, reliable and scalable communications solutions. For more information, please visit www.clearcom.com.

About HME
HM Electronics, Inc. is a diverse group of companies providing solutions that enhance productivity and customer service in markets including restaurants, sports and professional audio. Founded in 1971, we sell, service and support products in 89 countries worldwide, via company-owned offices in the U.S., Canada, Europe, and China, and an extensive network of HME-authorized distributors, dealers and service agents. Every day quick service restaurants take over 24 million orders using HME systems. With the recent acquisition of Clear-Com, HME is the world’s leading provider of professional intercom systems. To learn more, visit www.hme.com.

FOR-A Introduces Compact HD/SD Frame Rate Converter

Fort Lee, New Jersey – FOR-A Company Limited, a leading manufacturer of video and audio systems for the broadcast and professional video industries, today announced the FRC-30 HD/SD frame rate converter, which will be showcased at the 2012 NAB Show in Las Vegas, April 16-19 (Booth C5219). Packaged in a compact form factor (1 RU high, 1/2 RU wide), the new FRC-30 can be switched between motion compensation and linear conversions to deliver optimal results for various source material.

In motion compensation mode, the FRC-30 detects the motion vector amount of a moving object and generates its motion in frames. In linear conversion mode, frame conversion is based on previous and next frames. Built-in up/down/cross converters deliver SD to HD, HD to SD, and 1080i to 720p conversions as well. The FRC-30 supports several video formats – 1080/59.94i, 1080/50i, 1080/23.98PsF, 720/59.94p, 720/50p, 525/60, and 625/50 – and includes HD/SD-SDI and analog composite I/O.

“The FRC-30 may be compact, but it’s packed with functionality,” said Pedro Silvestre, sales director for FOR-A Corporation of America. “With a choice of conversion modes, it provides outstanding frame rate conversion regardless of content, and offers down, and cross conversion of SD and HD content.”

FOR-A will also show its modular UFM-30FRC frame rate converter, introduced at NAB last year. Designed for installation in FOR-A’s UFM series of universal frames, it also provides a choice of motion compensation or linear conversions, as well as up/down/cross conversion of HD/SD-SDI and analog composite sources at various resolutions and frame rates.

About FOR-A

FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 201-944-1120 or visit our web site at www.for-a.com.

Seaside Church Revamps Audio System

EGG HARBOR TOWNSHIP, New Jersey—St. Thomas The Apostle Church is located in the shore community of Brigantine, New Jersey. During the summer months, the church congregation swells to about 3,000 from approximately 1,000 attendees in the off-season, due to residents that flock to the ocean community from May through September. “The existing church space could not accommodate the increase in congregation, so they decided to expand services by constructing an overflow event center,” states Bobby Harper, V.P. of Sales, ACIR Professional. “ACIR Professional was hired to expand the church audio requirements in order to tie the event center to the main sanctuary through a video and audio feed, as well as to renovate the main sanctuary to accommodate more of the congregation.”

Phase One of the enhancement to St. Thomas The Apostle Church included the installation of a 5.1 audio system for playback of media for non-service affairs, as well as a portable audio and video system to handle church services for overflow, and other events such as weddings, meetings, etc. ACIR accomplished this with the installation of a Yamaha MG series mixer, Eiki Projector, JBL ceiling and wall speakers, JBL portable PRX12M and PRX18 speakers, and Sennheiser wireless microphones. “The church budget was influential in the requirement criteria,” says Harper. “The combination of equipment used fulfilled the budget requirements as well as the quality and portability requirements.”

Phase Two was to renovate the existing sanctuary. The interior of the church was modified slightly with the addition of Naves on Altar L+R. The entire floor was converted from carpet to marble, so an affordable, yet highly intelligible distributed speaker system from Community Professional was used. This system is also driven by a Yamaha MG series mixer (for a total of three Yamaha mixers throughout the premises), and includes a Community DSpec processor, all powered by Yamaha P series amplifiers (four in total). “Sennheiser wireless microphones were chosen for their clarity,” adds Harper, “and Shure MX series boundary mics are utilized on the altar, pulpit, and choir area.”

While Phase Two was taking place, the sanctuary was moved to the overflow event center. Because audio I/O panels were placed throughout the room, the church was able to setup a portable sanctuary and perform services as needed, while waiting for the renovation of the main sanctuary to take place. Once the main sanctuary was complete, the services were moved back to the church, with feeds continually sent to the overflow event center.

“The sound system is awesome in the church and the hall,” states Mary Jane Morey, Director of Liturgy and Music. ACIR was exceptional to work with and unbelievably knowledgeable. I was able to contact them with concerns during the installation process and initial use of the system 24/7.”

For more information on ACIR Professional, visit www.acirpro.com.

-END

SIM2 Partners with goHDR for world first in television technology at NAB 2012

Miramar, Florida—April 2012—Innovative television technology that’s as clever as the human eye is to be showcased by University of Warwick spinout company goHDR at the NAB Show® in Las Vegas, later this month. SIM2’s first High Dynamic Range Display, the HDR47E monitor, will be used in the demonstration showing the HDR content produced by goHDR.

goHDR will provide the world with its first glimpse of High Dynamic Range (HDR) video, screened on the SIM2 HDR display, enabling viewers to see images with exceptional lighting detail. goHDR is developing compression technology that will enable the huge data streams produced by HDR video cameras to be displayed on a TV screen.

“We are proud to be part of goHDR’s new video technology showcase in Las Vegas. Our HDR47E monitor is a technological tour-de-force developed by SIM2 engineers to make full use of the real-life dynamic range of HDR images,” says Alberto Fabiano EVP SIM2 USA Inc. “The goHDR presentation will be, yet again, another opportunity to show the world SIM2′s technology leadership: an experience that streams down to our entire line of precision products hand-made in Italy.”

Alan Chalmers, Professor of Visualization at WMG, University of Warwick and Innovation Director at goHDR, explains: “High Dynamic Range video is the next big step in TV imaging – similar to the change from black and white to color TV. For the first time, viewers will be able to see scenes on TV just as they would in real life, without losing detail in the glare of bright sunlight or in deep shadow.”

“The data stream produced by HDR cameras is huge – equivalent to a CD worth of data per second. To address this issue, goHDR has produced two products: an Encoder which compresses the data to allow it to be transferred to a display, and a Media Player, which reverses the process and allows the pictures to be viewed with all the glorious lighting detail preserved,” says Professor Chalmers.

“We are very excited to be working with SIM2 to display HDR content on the world’s first commercial HDR display,” says Professor Chalmers. “TV viewers will get an exclusive glimpse at the significant difference that this technology will make to their viewing experience. HDR is coming. At NAB you will be able to see what the future will be like.”

Over the past two years goHDR has had exclusive access to the world’s first true HDR video camera, built by German company SpheronVR, and has produced a number of short films to showcase the technology. This will be the first time the company has been able to demonstrate its work, using SIM2’s HDR47E monitor, to a wide audience, outside the laboratory.

The film clips produced by goHDR are also available on the company’s website (www.gohdr.com) where they have been specially treated, using a technique called tonemapping, to give an idea of what they would look like on an HDR display.

Note to Editors:
goHDR is a software business, whose niche is to provide advanced data compression algorithms to all those who are developing High Dynamic Range (HDR) technology. Its aim is to be the leader in the software that enables HDR video. For more information, go to www.gohdr.com

About

SIM2 High Dynamic Range (HDR) HDR47E monitor to be used in goHDR demo at NAB 2012

and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer’s need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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