Studio 108 Collaborates With Burford Advertising On An Innovative Cross-Platform Campaign For Childsavers
The Four Spots Integrate a Seamless Bridge From A Tradition Broadcast Commercial
To A Web Spot That Delivers A Long-Form Documentary-Style Story
Recentlyh Studio 108, the full-service production, editorial, and audio company, joined forces with Burford Advertising to create an inventive series of two-part, cross-platform spots for Childsavers, a non-profit dedicated to helping children with developmental and emotional issues.
The idea was very innovative,‚Ä? notes Studio 108 director, Jack Hartmann. ‚ÄúThe first component is a TV spot that sets up a story about a child facing a specific challenge – such as dealing with the loss of a parent, abuse, etc. Then, at the end of the TV spot the viewer is prompted to go to childsavers.org to see the rest of the story. The long-form website spot opens with the TV commercial, and then continues ‚Äď in the same documentary style – following the child‚Äôs more