A virtual press conference from Sound & Video Contractor

Archive of the 3D Presentation Category

For High-Profile Events Where Huge Screens, Image Quality, and Precision Are Top Priorities, WorldStage Relies on Stewart Filmscreen

WorldStage, the well-known rental and staging company, purchases two gigantic projection screens, adding to an ever-growing Stewart Filmscreen inventory and recommitting to Stewart as its projection screen supplier of choice

TORRANCE, CA, USA – October 27, 2014 – Stewart Filmscreen, world leader in built-to-order, high-performance, extra-large, projection screens for the commercial, rental, and residential markets, and WorldStage, a premiere technical rental and staging company in event and entertainment technology, stewart_logo_sfc08_webannounced today their ongoing mutual support, with WorldStage buying two gigantic new ‘Stewart Large’ category screens,adding to its extensive and ever-growing Stewart Filmscreen inventory.

“While Stewart screens can sometimes cost more than the alternatives and require special care when being used, they are unparalleled in terms of image quality,” says Richard Bevan, VP and General Manager at WorldStage-LA. “No matter where the viewer is seated, they will see the same image quality as those seated front-row center, no matter the projector configuration. With the very large shows we cater to, that is critical.” 

For more than thirty years, display technology engineers at WorldStage have relied on Stewart Filmscreen, going back to WorldStage CEO Gary Standard’s early days in the industry in the mid-1980s. As WorldStage evolved in to an AV staging company in the early 1990s, the company began to purchase Stewart screens for rental inventory. Now, the company uses large high-performance Stewart screens ranging in size anywhere from 10-feet x 17-feet to 24-feet x 91.5-feet, with a large number of Stewart AeroView 100 rear-projection surfaces, specialty screens including GrayHawk front-projection surfaces, UltraMatte 150 front-projection curved surfaces, and a variety of other screen surfaces in inventory.

WorldStage chooses Stewart Filmscreen projection screens for their unmatched color-accuracy and brightness uniformity, attributes that allow the screens to be used very successfully in applications where other screens would exhibit hot spots and color-shift. With the added advantage of being the only screen company that can create seamless projection screens up to 40-feet by 90-feet wide, Stewart Filmscreen offers the uninterrupted, larger-than-life images that live events in large venues require. The Stewart ‘Difference’ means WorldStage can offer the biggest and best seamless image, while providing the durability that the rental market requires. Stewart’s unrivaled build-to-order custom manufacturing capabilities also means WorldStage has the versatility necessary to service any live event, no matter how big, unique, or demanding.

We are honored to be the projection screen supplier of choice for WorldStage, one of the country’s most prestigious rental and staging companies,” says Stewart Filmscreen president and CEO, Grant Stewart. “WorldStage continually amazes us with its innovative and impressive use of Stewart Filmscreen products in some of the most creative events and venues we’ve witnessed.”

WorldStage uses Stewart screens in many different configurations on the majority of its projection shows. For instance, a 24-feet x 91.5-feet Stewart screen was used for the Cisco Partner Summit 2013 in Boston, while two 20-feet x 66-feet GrayHawk front-projection screens and one 20-feet x 35.5-feet rear-projection surface were showcased in the SALT Conference 2014 in Las Vegas.

Whether it’s a Fortune 500 product launch, a wildly inventive media art exhibit, or an extravagant benefit gala, WorldStage and Stewart Filmscreen are both dedicated to customer service, diverse and custom solutions, and impeccable image quality regardless of environment. To see Stewart screens in action at WorldStage events, go to www.worldstage.com/portfolio.

All trademarks and registered trademarks mentioned herein are the property of their respective owners. 

About Stewart Filmscreen
Headquartered in Torrance, Calif., with additional manufacturing and satellite sales facilities in Ohio, Singapore, and Denmark, Stewart Filmscreen has been the consistent choice of discerning clientele around the world for more than 65 years. An Academy Award-winning manufacturer of projection screens and specialty optical coatings, aesthetic-conscious architects, consultants, systems designers, and property owners rely on Stewart Filmscreen for the perfect combination of superior quality, flexible design, and dedicated support, and we consistently deliver. Providing the most immersive experience in the industry, Stewart can custom engineer a projection screen solution to meet nearly every need. Proprietary material science and innovative manufacturing methods allow Stewart to produce some of the most optically immaculate screens in the world, ultimately delivering an immersive experience that’s unrivaled in the marketplace. Simply put, if a screen can be imagined, Stewart Filmscreen can deliver it. www.stewartfilmscreen.com | @StewartFilm

About WorldStage
In 2007, Scharff Weisberg merged with Video Applications to form WorldStage, a diverse technical staging company in the live event and entertainment technology field. WorldStage provides Audio-Visual Design, Engineering and Implementation Services to the corporate, artistic, and theatrical communities, and has one of the most experienced and conscientious staffs in the business. The company also has a full-service lighting division that is a market leader in quality of service. And, finally, WorldStage’s design and research division specializes in designing the systems and configurations that are the most cost-effective and innovative around. For more information, visit www.worldstage.com.

Stewart Filmscreen Media Contact
Katye (McGregor) Bennett | KMB Communications | (406) 446-1283 | Katye@KMBComm.com | @katyemcgregor

WorldStage Contacts
Josh Weisberg | President, WorldStage | (212) 582-2345

David Steinberg | Goliath Marketing | (646) 319-8255 | golmar@mac.com

Images for use in publication can be downloaded from the following links:

Cisco Event
Caption: “A 24-foot high by 92-foot wide rear projection screen using Stewart AeroView 100 material is flanked by two 18-foot wide by 24-foot high screens using Stewart AeroView 150 material.”

Dreamforce Event
Caption: “Multiple 92-foot, 60-foot & 24-foot wide Stewart front and rear projection screens support a Metallica appearance at Dreamforce 2011”

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Registration for the 21st HPA Tech Retreat Now Open

The Bellwether Entertainment Technology Event Returns to Indian Wells
HPA Tech Retreat

(Los Angeles, CA) Today at the SMPTE Symposium, produced by the Hollywood Post Alliance (HPA(r), registration for the 2015 HPA Tech Retreat officially opened. For the 21st consecutive year, a veritable who’s who of engineering, technology, creativity and strategic business leaders will gather in the desert to discuss the trends and technologies of the future, while tackling head-on the issues of the present. The HPA Tech Retreat takes place at the Hyatt Regency Indian Wells, near Palm Springs, CA, from February 9th to the 13th, 2015.

The HPA’s preeminent event enjoys a global reach, bringing together the thought leaders and senior practitioners driving the rapidly advancing entertainment technology landscape. The HPA Tech Retreat has consistently proven to be a crucial gathering where technological developments in production, post production and broadcast are unveiled, discussed and debated. During the Tech Retreat, attendees from the media and entertainment industries are uniquely able to share time and ideas with academics from around the world, scientists, and experts in technology from various disciplines. The environment is one of discovery and exploration.

Mark Schubin, who has led the programming for the HPA Tech Retreat for many years, notes, “Each year, we receive submissions from all over the world – about six times more than we can possibly use – and, based on what I’ve seen so far, it’s going to be hard to choose. So many new technologies have been introduced at the Retreat over the years that it’s tough to count them all.”

Over the course of its history, the HPA Tech Retreat has seen a number of breakthrough products and processes previewed in advance of their actual debuts. Surround headphones, full-color full-motion holograms, Sony’s HDCAM SR, SR Memory, targeted-ad production and distribution systems, Panasonic’s Varicam and stereoscopic cameras, Dolby’s high-dynamic-range video monitors, Pencil-beam microphones, and OLED monitors to name just a few of the many “firsts” to be unveiled at the Tech Retreat.

Leon Silverman, President of HPA, notes, “The Tech Retreat is the place you go to see history before it’s made, and to move and shake with the movers and shakers across the technology community. The subjects are always topical, but the real value of this event is the ability to share ideas and challenges, to understand from those who really know and get inspired. While I take away so much from this event each year in program content, an equally important take away comes from mingling with this amazing group – the teachers who teach the teachers. If you have not been to the Tech Retreat, you owe it to yourself to make a pilgrimage to the desert. If you have been, you know exactly what I’m talking about.”

Breakfast roundtables are also a popular part of every HPA Tech Retreat. Schubin comments, “Participants begin hashing out the future of media at the lively breakfast roundtables. Among the topics already confirmed for the 2015 event are net neutrality, content security, workflow complications, and a review of the legislative and regulatory environment.”

The HPA Tech Retreat is a not to be missed opportunity for industry professionals. The five day, multifaceted event includes dynamic conference sessions, a curated Demo Room with leading-edge technologies, networking events, and parties. The session schedule and programming information will be announced soon.

Earlier this year, SMPTE and HPA became official partners, moving forward with plans for full organizational consolidation by May 2015. Today’s Symposium is the first jointly produced HPA/ SMPTE event, an auspicious time to open registration for the HPA Tech Retreat.

The event has a history of selling out, and timely registration for the 2015 HPA Tech Retreat is recommended. Registration at Early Bird rates is now available, REGISTER. For more information on the event and sponsorship opportunities, visit www.hpaonline.com, call the HPA office at (213) 614-0860, or email Eileen Kramer at ekramer@hpaonline.com.

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About the HPA Tech Retreat
The HPA Tech Retreat(r) is an informal gathering, in the Palm Springs area, of the top industry engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The 2015 HPA Tech Retreat will take place February 9 to 13, in Indian Wells, California.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers(r) (SMPTE(r)), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at ww.hpaonline.com.

Media Contact:
ignite strategic communications
p: 818.980.3473
Christine Purse, chris@ignite.bz or
Mimi Rossi, mimi@ignite.bz

wysiwyg Lighting Design Video Challenge 2014

video-challenge2

Make sure you register your vote at the People’s Choice Awards

The Challenge is not yet over.

Entries judged by the panel now flow to the second part of the wysiwyg Lighting Design Video Challenge 2014. So to register your vote for BEST Lighting Design, go to CAST Software’s Blog — http://tinyurl.com/o7bn2nw — and vote by noon Wednesday, 8 October 2014 (EST – Toronto, Canada).

www.cast-soft.com

InfoComm International ® Announces Roundtable London Event

Audiovisual technology professionals are invited to mark 25 September 2014 in their diaries. The London Roundtable event hosted by InfoComm International® is sponsored by Cisco Systems, Inc. The event takes place from 14:00 to 19:00 at the Royal Institution of Great Britain, London, UK.

Chris Lavelle, Regional Director, UK and Ireland at InfoComm International said: “For those who want to keep up to date on trends, activities and news, we’ll be providing just that in an exciting programme of InfoComm’s activities including key findings from the 2014 Market Definition and Strategy Study.

“In addition, the Rountable event enables AV professionals to share ideas and network with peers.”

Register early by contacting Sarah Carless, scarless@infocomm.org.

About InfoComm International
Now in our 75th year, InfoComm International® is the international trade association representing the professional audiovisual and information communications industries. InfoComm has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV standards, market research and news. Its training, certification and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Asia, Europe, Latin America and the Middle East. Additional information is available at infocomm.org.

You Say You Want More Resolution – Renault’s CAVE Raises the Bar for Virtual Reality Design

Paris, France – August 2014…Virtual Reality (VR) technology first appeared on the virtual horizon several decades ago, but it’s safe to say that the past few years have seen a quantum leap in its evolution. With ever-increasing processing power and ultra-high resolution display technologies, the cartoon-ish, low bitrate virtual worlds of yesterday have given way to stunningly realistic environments shockingly close to the real thing. And VR technology has become an integral aspect of so many of our most prolific industries, from military and pilot training, architecture, and medical research, to aerospace and automobile design.

French automobile manufacturer Renault has long been ahead of the curve in embracing new technologies. Most recently, the company has implemented a new CAVE (Cave Automatic Virtual Environment) facility at the Paris headquarters. While other auto manufacturers have also implemented CAVE technology, Renault’s facility boasts the highest resolution ever realized in a VR environment, with five sides of Sony-based imaging that can deliver up to 16k resolution.

Renault partnered with Mechdyne, a leader in VR and visual technologies, to design and implement the new CAVE facility. “Renault approached us to bid on the project, because we had already built a six-sided CAVE of that resolution, and we understood the challenges,” explains Mechdyne’s Richard Cashmore. “They had a very clear concept of what they wanted to do.”

“We wanted to work with a company who could provide us with a holistic, integrated system, including structure, projection, and computers,” explains Andras Kemeny, founder and head of Renault’s Virtual Reality and Immersive Simulation Technologies Group. “While many of the leading manufacturers have provided exceptionally good support and advice, we found that Mechdyne was not bound to a specific technology. They were able to look at the entire technological landscape, and consider combinations of different brands and products. Their approach was very focused on our specific goals, rather than on whatever technology they favored.”

The system includes five sides of Sony SXRD 4k projectors at 5.5k lumens, scalable to 16k — the first 16k VR environment anywhere in the world. “While there were some other options using newer DLP projection, ultimately, the Sony system delivered the fastest performance and the highest resolution, both of which were critical factors,” observes Cashmore.

Kemeny adds, “In this case, the Sony projector Mechdyne specified was originally designed for cinema-based solutions. Calibrating multiple projectors was not something Sony had addressed. Sony provided us some data, and then our engineers at Renault and Mechdyne collaborated for several months to design a calibration protocol. We’ve been quite happy with the results.”

Indeed, the collaboration between Renault and Mechdyne created a powerful synergy. “Originally, the relationship was that of client and provider, but over time it really evolved to where we were all really part of the same team,” says Kemeny.

“I think that’s one thing that’s unique about our approach,” observes Cashmore. “We really try and look at the project through the eyes of the end user. We’re not trying to sell whatever technology we’ve got in stock. We can recommend what we feel is best for them, given their goals and the technologies available.”

Though Renault’s CAVE was initially created for interior ergonomic design, Kemeny reports that the technology has become popular with other departments within the organization.

“One thing that was very exciting for us was the fact that the CAVE was being embraced by various departments within Renault,” he says. “Ultimately, this is enabling us to build a better vehicle.”

In fact, the Renault CAVE has led to discussions with Daimler (parent company of Mercedes Benz) on a new collaborative project. “There has long been a strong working relationship between Renault and Daimler,” says Kemeny.

“The collaboration with Mechdyne has given us the most state-of-the-art facility in the automotive industry,” Kemeny concludes. “It’s a system we can be very proud of.”

###

About Mechdyne 
Mechdyne is one of the world’s leading providers of innovative visual information technologies.  We bend technology to our will in ways that transform complex data into insights and ideas.  To ensure our customers succeed, we provide comprehensive, customized solutions that include consulting, software, technical services, and hardware integration.
With offices around the world, Mechdyne serves a global customer base.  Our customers include: leading government laboratories, energy companies, universities, manufacturing and design firms, U.S. armed forces, and other users of visual information technologies.

Siggraph 2014 Platinum Sponsor Christie Powers Up Screens and Award-Winning Visual Displays

Christie®, the global leader in visual displays and audio technologies, will be powering the screens that are showing some of the visuals effects of several of the year’s biggest blockbuster films and advances in computer graphics at Vancouver’s 41st International Conference and Exhibition on Computer Graphics and Interactive Techniques, SIGGRAPH 2014, August 10 – 14. Christie will also lead a discussion on the latest projection mapping techniques at the NVIDIA Visual Computing Theater. Titled, “Virtual Automotive: Projection Mapped Graphics for Automotive Design,” Christie will display its latest digital “sandbox,” a fully three dimensional visual pipeline designed to automatically calibrate and maintain a customized projection mapped display, such a Corvette or other template model of any size.

“Christie CP4230 Digital Cinema® projectors are essentially powering the amazing Computer Animation Festival (CAF), enabling the leading VFX and film studios to exhibit their best work in two large presentation halls, including AMPAS’ award-winning content in film and animation,” said Jeevan Vivegananthan, senior director of engineering, Christie. “The CP4230 projectors will also showcase cutting-edge, real-time interactive technologies and techniques in the CAF’s Production Sessions as well as three sold-out evening shows of the incredibly popular Electronic Theater which features the finest work in computer graphics from the past year. And our 4K projectors will display a special screening of DreamWorks Animation’s ‘How to Train Your Dragon 2’.”

Christie's 3D projection mapping Corvette

The auditoriums for the CAF and the Production Sessions will each feature two auxiliary screens, flanking the main screen, which will show close-ups of event speakers to the audience. These will be powered by Christie Roadster HD20K-J and Christie Roadster HD14K-M projectors, respectively.

Christie will also illuminate the SIGGRAPH Studio and SIGGRAPH Art Gallery, each of which will feature two Christie G Series projectors and the Art Gallery, which will include a 65-inch LCD touch panel display.

AV Stumpfl gives Norwegian rock ‘Wings’ for Pink Floyd tribute concerts

YouTube video: watch?v=BeOmGmiHa-s&feature=youtu.be © Blank

Unique projection mapping, blending and warping in spectacular setting

Everyone is familiar with the idea of a rock concert, but few events take the word ‘rock’ as literally as the recent series of outdoor gigs staged in Norway by the Pink Floyd tribute band Puls. Against the dramatic backdrop of the Kilden-Fjæreheia quarry in Grimstad, the band played six sold-out nights to audiences who were wowed not just by the music but by the spectacular projection-mapped backdrop that was created courtesy of AV Stumpfl’s Wings AV multi-image control technology.

Event design and production for the Puls concerts was the responsibility of Norwegian company Blank. Tomas Håvik, CEO of AV Stumpfl’s Scandinavian distributor Preqbi AB, recalls the project’s technical origins:

“Blank were searching for a solution that could deliver edge-blending and warping of multiple projected images, automated according to a timeline and with built-in media serving capability. We advised them that Wings AV could deliver exactly what they needed, and once the decision had been taken, we helped them with education and support.”

Kent Bakke, General Manager at Blank, explains: “Our challenge was that we wanted to map the actual face of the quarry that provides a backdrop to the band’s stage set. The face of this ‘mountain’ measures about 55 metres wide by 20 metres high, and our render size for the project was 3120 x 1200 pixels, with a 256 pixel overlap between the two halves of the image.

“The Vioso module of Wings split the image into a multi-display, blending and warping the output of six high-output HD projectors with ease. We also used Vioso to create and edit the video content, building up an exact replica of the ‘mountain’ in 3D.

“The content was stored and played back using the Wings Engine media server, with the Wings Avio control protocol allowing secure and perfectly synchronised connection via MIDI to the show’s lighting-control desk. This meant that the video timeline was perfectly sync’d to the music and associated lighting cues, every step of the way.”

With an audience of around 950 people per night seated in a U-shaped amphitheatre exactly opposite the quarry wall, each show culminated in a spectacular climax that echoed the finale of Pink Floyd’s ‘The Wall’, with pieces of rock from the quarry appearing to break up and fall towards the stage and theatre.

Tobias Stumpfl, Commercial Director, AV Stumpfl, concludes: “From video editing to large-scale projection, interactivity and show control, our Wings platform does it all. With the support of local partners such as Preqbi AB and the superb creativity of customers like Blank, our technologies are delivering spectacular results that wow audiences all over the world.

“We congratulate everyone involved with the Puls concerts in Norway and look forward to many more exciting applications of Wings to come!”

Some useful links:

Facebook:
@AV.Stumpfl.Pro
@blank.no
@Preqbi-AB

More information about Preqbi AB can be found at www.preqbi.se.

About AV Stumpfl
AV Stumpfl is an award-winning Austrian company that designs, manufactures and markets a range of high-performance mobile and installation projection screens and multi-display and show control systems for professional and business applications. As a family business, its founders started the company out of a passion for the advancement of presentation and installation technologies. The product range is warranted for 24/7 usage. AV Stumpfl is located in Wallern, Austria, and is supported by a global network of distribution and service partners.
www.avstumpfl.com

Screen Innovations Creates New In-wall Screen Category

Austin, TX—June 2014—Screen Innovations (SI), the fastest growing technology-based screen manufacturer in the USA—and the undisputed world leader in ambient-light-rejection screen technology—has developed an exciting new in-wall installation option for its FlexGlass™ rear projection screen material.

FlexGlass™ In-wall is a revolutionary new option that integrates a screen into a wall for a flush fit and finish.

FlexGlass™ is the world’s first rollable glass projection screen with curve and custom capabilities ideal for commercial and retail installations. With FlexGlass™ In-wall, the screen is material inserted into a rigid frame at the job site, then mounted in a pre-cut opening. SI provides integrators with a template and step-by-step instructions to cut a precise opening in the wall.

FlexGlass™ Rear-Pro projection screen material is the most innovative breakthrough in rear projection screens in decades. For the first time, a screen has broken the physical barriers that limit all other rear projection screens. It does so by delivering unmatched edge-blend capability, zero hotspotting, almost infinitely variable viewing angle, and dark contrast because of its ability to reject ambient light.

FlexGlass™ is made from the same material as bulletproof glass, and is available in screens up to 9’ high and 99’ wide, allowing the best in flexibility, strength, and performance. It offers the benefits of the best rigid optical glass and panels, and, because it’s semi-rigid, FlexGlass™ can be used in curved configurations ideal for retail, in-window displays, exhibits, houses of worship, board rooms, corporate lobbies, and more. It can also be rolled in long, seamless sheets on 24” diameter cores, eliminating the logistical problems associated with moving rigid glass or Plexiglas sheets into and through buildings, elevators, and small doorways.

Manufacturers Suggested Retail Pricing: starting at $6,278.00 USD
Availability: June 1, 2014

Screen Innovations makes it easy to choose the right screen for each application, based on lighting, room size, seating distance, and more. Visit www.screeninnovations.com to check out the Screen Calculator, Screen Wizard, and Projector Wizard online tools.

About Screen Innovations
Based in Austin, Texas, Screen Innovations is a leading manufacturer of projection screens and associated technologies for residential and commercial applications. Best known for Black Diamond™, the world’s first and only multi-directional, ambient-light-rejection projection screen technology, SI has effectively revolutionized the two-piece projection category by pioneering and producing screens that deliver an unparalleled video image in light or dark environments. Sold at affordable price points and designed to blend flawlessly with surrounding décor, SI projection screens deliver stunning images and a fully immersive entertainment experience that rivals or surpasses traditional displays. Operating under the principle of “No matter the budget,” Screen Innovations has the best available screen solution to suit your needs.” SI produces a comprehensive assortment of screens and accessories for nearly any budget or application.

Visit www.screeninnovations.com or call 512-832-6939. Follow us on Facebook @screeninnovations and on Twitter @SIScreens.

wysiwyg makes light of Macao’s ‘Rhythm of Life’ celebration

The ability of CAST Software’s wysiwyg pre-visualization solution to enable unique creative event ideas – while saving time and money – has been perfectly showcased by The Rhythm Of Life, a majestically colourful multimedia show held in Macao’s ancient city centre.

Commissioned by the Macao Cultural Institute and under the artistic direction of Lebigre & Roger, ‘The Rhythm of Life’ celebrated the Latin heritage of Macao – today a separately administered part of China, but until 1999 a colony of Portugal. Featuring dozens of performers wearing traditional painted faces, the parade was inspired by the great carnival of Viareggio in Tuscany.

“In total this was a three-hour show with around 2,500 cues, all of them controlled by SMPTE, and 1,300 lighting fixtures,” says Alessio de Simone, Lighting and Show Designer at Italy’s Trussdesign.it, which was contracted by Lebigre & Roger to produce the lighting and staging concept for ‘The Rhythm of Life’.

“We used wysiwyg in all phases of the project,” continues de Simone. “We began with the CAD function for our own internal brain-storming, then used the Design function to develop renderings that could be presented to our customers.

“Once the main structure had been approved, we created a Lighting Plot, and finally, once we had received the soundtrack of the show and the choreography, we literally locked ourselves in the blue room in our office where, for about six weeks, we pre-programmed the whole event scene-by-scene.”

De Simone says that wysiwyg’s ability to create moving ‘points of view’ from virtual cameras was invaluable in assessing the detail of light-fixture positioning and programming, as well as the effectiveness of the design as a whole. The final setup, complete with four spectacular automated ‘marionettes’ dancing and soaring up to 9m into the air, was realised in remarkably short order once the Trussdesign.it team had arrived in Macao.

“We placed all the projectors as called-for in our wysiwyg documentation, turned on all the moving heads – and every scene position was exactly as it had been in our pre-visualization. With small adjustments for pan and tilt, gobos and beams were perfect – just like they had appeared in our designs, 10,000km away.”

‘The Rhythm of Life’ was performed in front of 20,000 people and shown on three different Chinese TV channels, to ecstatic ratings and reviews. Yet without wysiwyg, the show might not have gone ahead at all, as monsoon rain swept through Macao in the days prior to the production, effectively halting all on-site programming.

“The rain stopped the job completely,” recalls de Simone. “As every lighting designer knows, when you have outside fixtures you can’t program during the day – only at night. And the rain just didn’t stop. Fortunately, thanks to our pre-visualization with wysiwyg, we had already fixed everything in our control panel.

“On the night of the performance, the sound manager pressed ‘Play’ on his Mac, we watched the SMPTE on our Hogs, sat back, relaxed…and enjoyed the show!”

Bruce Freeman, Chairman, CAST Group, concludes: “wysiwyg users are independent professionals. Whether you design for live theatre, special events, TV/film or Macao, you compete and you must deliver globally. Previz that does not cheat is vital – you must have confidence. This story is a great example of how pros used wysiwyg and the significance of previz as well as the rich graphics that make renderings really virtually real. Another reason wysiwyg’s previz often plays such a big role in special events is that it is “green” – it can save up to 60% of electricity costs because you don’t need to take over the space and run the lighting for the design phase.”

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All images should be credited to: Images courtesy of Trussdesign Italy.

Follow Trussdesign.it on Facebook: https://www.facebook.com/LIGHTING.DESIGN.STUDIO

Some useful links:

Twitter & Facebook: CASTsoftware

Video: Entire previsualization using wyswiyg: https://www.youtube.com/watch?v=HTwg0dYmhA8&list=UUuJgUv67JRWDLN06MBEwAGA

Previsualization video in 3-parts:
Part 1: https://www.youtube.com/watch?v=d8SuDg9_s-E
Part II: https://www.youtube.com/watch?v=ROF1M3BqCPc
Part III: https://www.youtube.com/watch?v=4AfW4KcGZFo

About CAST Software
Established in 1994, Toronto Canadian-based software and hardware developer, CAST Software celebrates its 20th year in business in 2014. CAST Software serves its core markets in entertainment production, special events and meetings. Its award winning flagship software products are wysiwyg design and previsualization suite, and Vivien — Virtual Event Designer. All products are designed and created in-house and supported by an established global distribution and reseller network.
www.cast-soft.com

TDC provides core video expertise for largest-ever light festival Vivid Sydney

Aquatique Show International, Vivid Aquatique, Darling Harbour, Photography by Rodney Campbell.

TDC – The Technical Direction Company is proud to be deploying the full range of its professional and technical expertise in providing core technology and services to Destination NSW for the sixth annual Vivid Sydney festival running from 23 May to 9 June.

Anthony Bastic, Vivid Light Festival Director said: “Vivid Sydney is a unique celebration of light, music and ideas that will see the centre of New South Wales’ vibrant capital transformed by a series of state-of-the-art visual and creative art installations. There are two components to Vivid Light. The first is the Light Walk, which is the public interface of Vivid Sydney. This includes numerous light installations by artists. Secondly, also forming part of the Light Walk, are projections onto some of Sydney’s most iconic buildings including the Museum of Contemporary Art and Customs House. We are thrilled to work with TDC in bringing the artists’ vision to light.”

“This is our third year of working with Destination NSW on Vivid Sydney, providing a huge range of technologies including 3D media servers, 3D mapping, video projection equipment, projection tower infrastructure and sound installations, not to mention our highly skilled crews to manage the technology,” comments Kain Jones, Special Projects Manager at TDC. “We have used our experience of working on Vivid Sydney for the last three years to apply the insights with have learned to how to adapt and continue to make sure that the elements TDC is involved in are amazing.

“As Vivid Sydney grows, new buildings and locations are added, so initially we spend considerable time analysing which technology is best-aligned to meet the artists’ vision. We get involved from the outset in installation design, mapping the buildings to enable the designers to create content specific to the outline of those buildings. We then work on optimal locations for projector placement, media server selection, lens selection and the number of projectors required to meet specific brightness (lux) output for each installation.”

“Vivid Sydney is a great challenge for our company, the scale of this event is enormous in regard to projection technology required to bring it all together,” comments Michael Hassett, TDC’s Managing Director. “This year over 50 Barco projectors will be deployed in total, ranging from the brightest projector in the world, the HDQ-2K40 (40,000 lumens brightness) along with Barco HDF-W26 (22,000 lumens brightness) and FLM-R22+ (22,000 lumens brightness) projectors. This is a projection technology feat and not something that any company globally could pull together easily. We’re proud to be working with the great team at that Destination NSW again this year, and we look forward to the continued success of Vivid Sydney.”

• Over 50 Barco projectors will be deployed in total, ranging from the brightest projector in the world, the HDQ-2K40 (40,000 lumens brightness) along with Barco HDF-W26 (22,000 lumens brightness) and FLM-R22+ (22,000 lumens brightness) projectors. Photography Rodney Campbell.

The TDC team preparing for Vivid Sydney. Photography by Rodney Campbell.

TDC getting ready for Vivid Sydney. Photography by Rodney Campbell.

And the last word goes to Olin Winton, Technical Manager at TDC who says: “It’s always a joy to work on large format projection projects and Vivid Sydney is no exception. The opportunity to display images on iconic buildings takes months of planning and long nights of alignment. This year we have added several new projects to our list, which we are extremely pleased with. Seeing it all come together, working with world class technicians and seeing the end result of people interacting with the buildings is extremely rewarding.”

World firsts from TDC

This year’s Vivid Sydney programme includes a number of significant technological and creative firsts.

Dichroic Dimensions

Digital Shamans, Dichroic Dimensions, Museum of Contemporary Art Australia (Mordant Wing). Photography by Rodney Campbell.

Kain Jones points to one aspect of a unique interactive installation at the new building of the Museum of Contemporary Art Australia (MCA), where artist-in-residence Ross Manning has collaborated with multidisciplinary artistic collective, The Digital Shamans to give visitors the chance to projection-map the façade of the building using only their voice.

“There’ll be two microphones on a slightly raised platform. As the audience uses their voice to interact with the installation, various hidden layers of visuals and soundscapes will be revealed based on pitch,” explains Michael K Chin at The Digital Shamans. “TDC are an amazing company with the technical know how and equipment to cope with the subtleties in our work. Especially with the HD video taken of dichroic filters producing subtle gradients in tones and colour shifts, strong contrast and vivid colour. It’s been a pleasure working with TDC for the first time. They are very professional and their experience with past Vivid Sydney festivals has been invaluable.”

Gamma World

Jess Johnson & Spinifex, Gamma World, Original Façade, Museum of Contemporary Art Australia. Photography by Rodney Campbell.

Bringing together the worlds of live performance, interaction and visual art onto the original façade of the Museum of Contemporary Art, ‘Gamma World’ combines isometric designs, old school gaming, pop up 3D books and forced perspective using 3D and animation tricks that powerfully takes the viewers on a journey through changing worlds.

Stella Carmody, Producer at Spinifex Group Sydney says: “What makes this projection so special this year is that we were able to combine our love of story-telling with the wonderfully inspiring artwork of Jess Johnson to create an abstract, engaging and playful piece of moving art on this iconic building. Hardware and projection mapping was undertaken by our good friends, large-scale projection experts, TDC.”

Urban Tree Project

Urban Tree Project, Ample Projects – MLC Centre, Martin Place. Photography by Rodney Campbell.

If you ever find yourself wondering what grew in the CBD before monuments of glass and steel, Urban Tree Project in Vivid Sydney 2014 will show you. The CTA building in Martin Place will grow out of the ground to become a magnificent living tree within the surrounding urban environment to celebrate and reflect on Sydney’s original green landscape. Design and animation company, Ample Projects turned to TDC to provide the projection solution.

“This project had unique technical challenges, so the natural choice for us was TDC. Ample designed a complex 3D mapping solution in collaboration with the TDC team. They were highly professional, providing projection design solutions for a cylindrical architecture screen with extreme focal planes. We look forward to working with them again soon,” says Ample Creative Director, Nicholas Tory.

“The shape of the structure was great to work on. We decided that the best solution was to map the projection to the curves of the building using Coolux Pandoras Box Media Servers,” comments Pete Lynn, TDC’s Media Server Specialist. “We’re very happy with the results.”

The projections for the Urban Tree Project are synchronised with a stunning laser lighting show as is the case with TDC’s projections for the Vivid Aquatique Water Theatre installation.

Spirit of Patyegarang

•	Patyegarang, Bangarra Dance Theatre Company – Vivid Light Walk Tour, Harbour Bridge Southern Pylon. Photography Greg Barrett.

Bangarra Dance Theatre is Australia’s leading Indigenous performing arts organisation celebrating its 25th anniversary this year. To mark this milestone the company presents its new production at the Sydney Opera House Patyegarang until 5 July and participates for the first time in Vivid Sydney with The spirit of Patyegarang. Projected onto the southern pylon of the Sydney Harbour Bridge, The spirit of Patyegarang is a video installation marking the first Indigenous contribution to the Vivid Light Walk.

Bangarra’s Executive Director, Philipe Magid, said: “TDC is providing equipment and video expertise enabling our company to project a stunning work of art on to a section of the iconic Sydney Harbour Bridge. Through a fusion of dance movements and music soundscape and thanks to video projections supported by TDC, the important story of Patyegarang will awake and inspire with the sensations and emotions of ‘first contact’”.

Play Me

Play Me, Customs House, Photography by Rodney Campbell.

In a poetic explosion of colour, light and sound, ‘Play Me’ will transform the façade of Customs House into a series of massive ‘musical sculptures’ that are individually selected and manipulated by the audience.

“Each of these ‘sculptures’ depicts a family of musical instruments which the audience can ‘play’ in real-time using a touch screen located on a platform in front of Customs House bringing it to life in glorious torrents of ever-changing colour, light form and sound,” says Sergio Carrubba, director and projection designer at Danny Rose, the design team for this project. “We’ve worked with TDC before on the ‘Move Your Building’ exhibit at Vivid Sydney 2013. In all cases, TDC offers exceptional support during planning phases, onsite technical support and the very best in projection equipment to assist with our designs which will all be brought to life at Vivid Sydney.”

Ignatius Jones, Creative Director, Vivid Sydney, comments: “Vivid Sydney is a strange beast: on the one hand it is a major government initiative designed to drive visitation and tourist expenditure during the year’s lowest season, and on the other a celebration of the fusion of Art and Technology that is changing our world forever and for the better. As Creative Director I must split my focus between the exacting contractual and economic demands of government, and the necessity to provide cutting-edge technical solutions to all the issues of larges-scale – or should I say vast-scale – public entertainment.

“TDC has an instinctive and comprehensive understanding of these issues. They are the perfect collaborators: calm, creative and totally competent. I would have no qualms in recommending them to anyone in the tough world of live mass entertainment, and hope to be working with them for a long time to come.”


TDC staff working on this project:

Kain Jones – Special Project Manager
Olin Winton – Technical Manager
Steve Cain – Head Technician/Media Server Specialist
Pete Lynn – 3D Media Server Specialist
Drew Ferors – Projectionist
Gareth Marsh – Projectionist
Katrina Harding – Projectionist
Isaac McKenzie – Projectionist
Adam Fiddler – Technician

TDC are working with following designers for Vivid Sydney:
• Urban Tree Project, Ample Projects – MLC Centre, Martin Place http://www.vividsydney.com/events/urban-tree-project
• Aquatique Show International – Vivid Aquatique, Darling Harbour, http://www.vividsydney.com/events/vivid-aquatique
• Patyegarang, Bangarra Dance Theatre Company – Vivid Light Walk Tour, Harbour Bridge Southern Pylon, http://www.vividsydney.com/events/the-spirit-of-patyegarang
• Starry Night, Brad Miller – Pier 8, Walsh Bay Wharf, http://www.vividsydney.com/events/starrynight
• Digital Shamans – Dichroic Dimensions, Museum of Contemporary Art Australia (Mordant Wing), http://www.vividsydney.com/events/dichroic-dimensions
• Danny Rose – Play Me, Customs House, http://www.vividsydney.com/events/play-me
• Heinz Kasper – Mystery of Creation (Fragments of The Seasons), Cadman’s College, http://www.vividsydney.com/events/mystery-of-creation-fragments-of-the-seasons
• Jess Johnson & Spinifex – Gamma World, Original Façade, Museum of Contemporary Art Australia, http://www.vividsydney.com/events/gamma-world-mca-original-facade

TDC equipment supplied:

• Over 50 Barco projectors will be deployed in total, ranging from the brightest projector in the world, the HDQ-2K40 (40,000 lumens brightness) along with Barco HDF-W26 (22,000 lumens brightness) and FLM-R22+ (22,000 lumens brightness) projectors.
• Coolux Pandoras Box Media Servers
• Dataton WATCHOUT™ multi-image display and presentation software

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