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Archive of the 3D Presentation Category

Dataton’s seamless solution helps BP convey a sustainable image

WATCHOUT at the heart of immersive London 2012 cyclorama

The use of cutting-edge multimedia technology to entertain consumers while reinforcing brand values is gaining momentum globally, and a shining example using Dataton WATCHOUT™ multi-image display and presentation software platform was to be found at BP’s ‘Fuelling The Future’ showcase during the London 2012 Olympics.

In a 360-degree environment designed by KBW Design, systems integrator DJ Willrich (DJW) designed and installed the AV system according to guidelines laid down by LOCOG, the London Organising Committee of the Olympic and Paralympic Games. DJW used eight Panasonic projectors to create a cyclorama with seamless edge-blending courtesy of Dataton WATCHOUT. WATCHOUT was supplied by Dataton Premium Partner, Mirage Associates.

With a timeline synchronised to a Medialon show-control system, the audience was surrounded by a shifting audio-visual landscape that brought to life BP’s key brand messaging as an Olympic sponsor – that the company is discovering and recovering energy efficiently, responsibly and safely from some of the world’s most hostile environments.

David Willrich at DJW comments: “We have used WATCHOUT many times and had no hesitation in specifying it for this project. The system’s ability to blend, warp and geometrically correct multiple video images, synchronise them to a multimedia show, and put the whole thing inside a package that can be controlled on-site by non-technical staff, is second to none.”

For Dataton, Marketing Director Fredrik Svahnberg adds: “It is always a thrill to contribute core technologies to an event of global significance such as the Olympic Games, and we were delighted to be part of ‘Fuelling The Future’.

“Our systems performed faultlessly in front of almost 50,000 people during London 2012 and, now that the Games are over, they can be completely re-purposed – complying with the wishes not just of LOCOG but of our end-customer as well.”

ENDS

Note to editors: Images © KWB Design & courtesy of DJ Willrich.

Calibre UK appoints new distributor for sub-Saharan Africa

Johannesburg-based Prosound adds HQView and FoveaHD ranges of image-processors to impressive brand roster

Calibre UK has extended its global reach still further with the appointment of Prosound as its new distribution partner for sub-Saharan Africa. Based in South Africa, Prosound is a hugely experienced distributor and rental company with several decades of expertise in supplying professional sound and lighting equipment under its belt.

With more and more of its customers also requiring hardware solutions for multi-screen shows and installations, the link with Calibre UK was a natural progression, according to Prosound’s Technical Director, Mark Malherbe:

“Our reputation has been built on using only market-leading products in both our sales and hire departments, so when the opportunity arose to add Calibre to our roster, we jumped at the chance.

“We supply a number of high-end production companies not just in South Africa but in East and West African countries as well. Whether they are putting on a small conference or a 10-screen, multi-input show, we believe we will have a Calibre UK image-processing solution that meets their needs, and which they can trust to be seamless and stable.”

Pauline Brooksbank, Managing Director, Calibre UK, adds: “The market for high-quality image processing in sub-Saharan Africa is growing very fast, and we believe Prosound is perfectly positioned to offer our entire range to this market including the HQView and FoveaHD ranges.

“The synergy between video production, sound and light is growing not just in the rental arena but in fixed installations as well, and we look forward to seeing more of our products being sold into all these sectors through the good auspices of the team at Prosound.”

www.calibreuk.com

WorldStage uses WATCHOUT with new Broadway Musical “Bare” iPhone app

Entertainment technology providers, WorldStage has provided a customized iPhone software app for the new Broadway Musical, “BARE”. WorldStage also provided three videomapped Christie WX10K 10K projectors and integrated Dataton WATCHOUT™ multi-image display and presentation software package featuring display computer, production computers and a Dynamic Image Server that supports live video streaming. WATCHOUT and the servers to run it were supplied to WorldStage by Show Sage, Dataton Premium Partner for North America.

“We selected WATCHOUT because it could be deployed for the visual projections as well as integrated with an iPhone app,” says WorldStage account executive, Lars Pedersen.

In explaining how the app works, projection designer, William Cusick says: “One character is asked by another to take his picture with his iPhone. So he aims the phone and slowly the live camera feed from the phone comes up on the concrete wall behind them. Then the character snaps the picture, and we see the frozen video image. That same picture is shown two more times in the show: as a saved screen capture and in a memorial scene after the character dies. So there’s a through-line with the image.”

“Bare” is a contemporary rock musical playing at New World Stages in the heart of the Manhattan theater district, New York City and will make its debut in Switzerland in 2013. It is an emotionally charged tale of a group of teens coming to grips with issues of identity, sexuality and religion at a co-ed Catholic boarding school. It was first staged in Los Angeles over a decade ago and has had over 100 productions worldwide.

Jim Testa, President, Show Sage says: “All WorldStage projects are backed up by local technical service, hardware and software support from Show Sage.”

Fredrik Svahnberg, Marketing Director at Dataton ends: “WorldStage have always pushed the boundaries of our product in the market. It’s terrific to see WATCHOUT creatively integrated as a storytelling medium to delight and engage theatrical audiences.”

www.dataton.com
www.showsage.com

Christie Launches Superior Performance Xenolite Lamp Series

CinemaCon demo to highlight improved brightness, power levels

Christie®, a global leader in cinema projection, today launched a set of four new Superior Performance Xenolite® lamps for its Series 2 Christie Solaria® projectors, ranging from 2kW to 6kW, at CinemaCon 2013.

The new Christie Superior Performance Xenolite lamps are designed specifically for the Christie Solaria® CP2220, CP2230 and the Christie 4K DLP Cinema® projectors. Designed to maximize the brightness and reliability of today’s digital cinema projection solutions, the Christie® Superior Performance Xenolite® lamp series uses the latest Xenon lamp technology to provide increased brightness, improved stability and a longer life span.

This increased brightness offers more captivating 2D and 3D experiences, with no reduction to overall lamp performance. In fact, Christie’s Superior Performance Xenolite lamps are not only brighter than previous models, they last 30 percent longer than comparable Xenon lamps while still offering the same extraordinary 99.999 percent in-theater uptime.

“Exhibitors want to use their lamps for longer periods of time while getting outstanding performance with the lowest possible operating costs,” said Jim Dukes, senior product manager for Christie’s Entertainment Solutions group. “With these new lamps Christie is offering better power and longer-lasting brightness with the cost-effectiveness that exhibitors demand, as befits the leader in cinema projection.”

More lumens for less money

Christie Superior Performance Xenolite lamps leverage the latest in Xenon lamp technology. The new series includes four new lamps: The CDXL-20SP (2kW) and CDXL-30SP (3kW) have an estimated average expected life of 3,500 hours and 2,000 hours and are designed for the Christie CP2220, CP2230, CP4220 and CP4230, with a maximum lumen output from 9,000 to 19,000 lumens. The CDXL-45SP (4.5kW) and CDXL-60SP (6kW) are expected to last for 1,500 hours and 1,100 hours respectively, and are designed to achieve light outputs of 24,000 to 34,000 lumens.

Lasting up to 30 percent longer than existing Xenon lamps, the new Superior Performance Xenolite lamp series offers 99.999 percent in-theatre uptime reliability, while maintaining brightness for longer periods than current lamps, resulting in a lower total cost of ownership. With warranties of up to 3,200 hours, exhibitors can increase their theatre’s overall profitability by postponing lamp replacements, benefiting from reduced lamp costs and fewer maintenance interruptions.

Christie Xenolite lamps deliver true representation of color in any cinema environment. They offer stable color temperature, a wide range of power levels, excellent color rendition and a long-lasting performance consistency, with excellent resistance to flicker, ignition difficulty and explosion. All Christie Xenolite lamps are covered under the Christie Xenolite Lamp Champion Warranty.

Christie Signs Patrick Artiaga to Lead New Business Initiatives

20-year veteran of audio / visual / cinema worlds brings a wealth of expertise

Christie®, a world leader in visual technology displays, today announced that Patrick Artiaga has joined Christie Digital Systems USA, Inc. in the new position of director, Business Development, Entertainment Solutions, reporting to Craig Sholder, vice president, Entertainment Solutions, Christie.

Based at Christie Digital Systems USA, Inc.’s headquarters in Cypress, California, Artiaga is joining Christie in a senior capacity, to drive several new product and business initiatives. “Christie’s culture of innovation, dedication to customer service and market leadership, convinced me to join this world leader in the cinema, Pro AV, visualization and simulation markets, and I look forward to contributing to the excellent team that makes up this visionary organization,” said Patrick Artiaga, director, Business Development, Christie.

“Patrick’s global expertise developing and managing comprehensive services and solutions for entertainment companies makes him ideally suited to lead several new developments consistent with Christie’s 80-year history of product innovation and customer excellence,” said Sholder. “His depth of experience working closely with exhibition, distribution, and postproduction will accelerate the introduction of new Christie solutions for these sectors.”

Artiaga joins Christie from ACS Enterprises, Inc. where for seven years as vice president, Sales and Marketing he led business units dedicated to engineering, consulting, and facilities maintenance for the motion picture industry. Prior to ACS Enterprises, Inc., Artiaga spent eight years with Dolby Laboratories, Inc., first as director of Film Marketing and later director, Automotive Marketing. He launched his career with Lucasfilm Ltd., in 1993 where he was manager, Customer Relations for four years.

Shipments of High-Value Christie Solaria One Projectors to Global Exhibitors Accelerate in 2013

Customers Provide Testimonials of Their Experience with the Christie Solaria One

Shipments of the Christie Solaria One projector, a DCI-compliant solution based on Texas Instruments’ (TI) (NASDAQ: TXN) S2K DLP Cinema® chipset, have accelerated since first units rolled off Christie’s manufacturing plant floors in November 2012. Small-screen theaters in China, Russia, India, Brazil and across Europe and North America are seizing the opportunity to purchase these complete, economical projectors.

“Smaller cinemas the world over are strong contributors to their local economies but they must make the switch to digital format. That said, their loss would also leave a cultural vacuum that is irreplaceable. It is something we simply cannot allow to happen. Our Solaria One projector, our global network of first-rate installation partners and our participation in industry programs to help them finance the change are just some of the ways we’re helping complete the conversion to digital cinema projection,” said Dr. Don Shaw, senior director, product management, Christie Entertainment Solutions.

Christie’s Solaria One has a lot to offer, including being the brightest DCI compliant projector in its class, able to project 8000 lumens in the DCI color space and 9000 for alternative content. And a variation, the Christie Solaria One+, projects 9000 for DCI content and 10,000 with alternative content. As well, it has a customized Xenon lamp, the CDXL-21S1, which ensures ultimate performance, efficiency, and reliability. The projector, which ships “3D ready,” complete with built-in IMB, is easily upgraded to play high frame rate (HFR) movies.

Here, in their own words, are some customers’ experiences. While they serve different regions and cater to varied cinematic tastes, they have all found that the Christie Solaria One is the cost-effective, reliable way for independent exhibitors to transition to digital.

### ###

Testimonials:

“We are very happy to partner with Christie in the roll out of their Solaria One series of projectors in India. This will enable us to take Hollywood content to the far corners of India and expand the market for Hollywood content in India exponentially. This new projector will push the envelope further in providing quality entertainment at affordable prices. The new offering has received a very positive response from the Indian Exhibition Industry, both in regards to quality and pricing.”

Mr. Sanjay Gaikwad, Founder and Managing Director – UFO MOVIEZ INDIA LIMITED.

UFO directly and through its subsidiary Scrabble Entertainment Limited has deployed digital cinema solutions in more than 4400 screens in India.

“When we heard about the new ‘all-in-one’ Christie Solaria One, we realized at once that this was what we needed. On offer was a reliable, all-round projection solution from a proven manufacturer, and it became apparent that it was the most economically attractive option in terms of cost and quality. We installed the Christie Solaria One in each of our three screens, including our 42-seat VIP screen, replacing the old film projector. The first audiences to experience the technology on 24 March 2012 went home impressed with the high picture quality. For us, this is a chance to offer a wider selection of films and give cinemagoers more choice, since studios are increasingly switching from film to digital.”

Alexandr Ryabkin, manager of the KinoFox cinema in Kamensk-Uralsky, Russia – the first three-screen cinema in this city of 170,000.

“Customers love the picture and sound improvements from film to digital and were relieved that we had made the switch to digital and will remain in business in their area, using Christie’s Solaria One.”

Rhonda Fitzsimmons, Fun Time Cinema, Kendig, Pennsylvania

The Fun Time has three locations in Pennsylvania ranging from four to six screens each. It specializes in youth and family movies at economy prices, and also offers private screenings and parties. The installation was done by Integrity Entertainment Systems, LLC.

“The main selling feature for us was that the Christie Solaria® One could project both alternative content from Blu-Ray players as well as digital cinema files, including our pre-show ads. Also, the integrated media block (IMB) came with the projector, as opposed to other vendors with their external servers. That was a great combination, and we like having the newest and the best. The Christie Solaria One suits a small theater like the Princess very well. Audiences really notice the difference in color saturation, clarity and sound.”

Carleigh Pope of Princess Cinema with Solaria One

John Tutt, Princess Cinema, Waterloo, Ontario

The Princess Cinema is a 180-seat theater specializing in documentaries, foreign-language films, avant-garde festival-type films and emerging Canadian cinema content. It is located on the second floor of an historic 19th century brewery building. Christie’s technicians assisted Princess staff in quickly setting up the unit and training them on it.

“The Christie Solaria One has worked out perfectly for me, and it was obtained at a much more favorable price than the estimates I was getting on the Internet. In addition to the superior visual and sound quality, the Solaria One freed up a great deal of space in the balcony.”

Barry Flood, Tryon Theatre, Tryon, North Carolina

The Tryon is a single-screen exhibitor in Tryon, North Carolina. It was built in 1932 and re-opened after a fire in 1938 with an added balcony. The feature film changes often, with runs of two or three days being the norm, and the theater is also used for presentations of a local film society. The Solaria install was done by Sonic Equipment Company.

Christie Positions Customers for Decades of Growth with Wide Range of Innovative Products, Services and Financing Options at CinemaCon

Christie®, a global visual technology company, will showcase a wide range of innovative cinema projection solutions, backed by its monitoring and support services, at Caesars Palace in Las Vegas, April 15 – 18. Christie is the world’s largest manufacturer, installer and servicer of DLP Cinema® projectors and once again has the show’s largest CinemaCon exhibit area to confirm its position as the “Exhibitor’s Choice” for attendees of this pre-eminent gathering of movie theater owners from around the world.

“Our customers view Christie and its business partners as the suppliers-of-choice for the technology infrastructure and ongoing service expertise needed to deliver exciting and immersive movie experiences,” said Kathryn Cress, vice president, Global and Corporate Marketing, Christie. “At the same time, Christie knows that its customers have an eye on the future, as does Christie, and the company is actively involved in securing this future by developing innovative solutions, such as laser projection, boothless projection systems and solutions for exhibitors who have yet to make the move to digital.”

Cress also noted that Christie’s offerings span the needs of independent exhibitors, which encompass drive-ins, film festivals and post-production in-house studios, as well as global cinema chains, to leverage cinema and alternative content across all sizes of cinema auditoriums, in 2K, 4K and in 3D, on standard and large-format, ‘premium’ screens.’

In addition to comprehensive solutions on display in Christie booth #2103A and in the Milano Room, Christie is a sponsor of the International Day activities, including its Awards Luncheon on April 15, which Jack Kline, president and chief operating officer, Christie Digital Systems USA, Inc. will address. As well, Craig Sholder, vice president, Entertainment Solutions, Christie will kick off the opening night dinner and reception, which Christie is also sponsoring.

The Seven Zones in Christie’s Booth Showcase Choices for Exhibitors
“Visitors to the Christie booth will have the opportunity to experience our entire digital cinema offering, whose scope encompasses financing the move to digital cinema, establishing an affordable and flexible upgrade path towards new formats and technologies, and turnkey service and support for their operations,” said Cress. “These seven zones will amply demonstrate Christie’s commitment to be a trusted, one-stop shop for all exhibitor needs.”

Zone 1 – Through the Christie innovation theater, Christie will demonstrate the projection technology required for the current state and long-term future of the industry. Proof points will include footage from James Cameron that delivers an immersive and detailed HFR experience. And see first-hand how Christie is projecting 3D movies at brightness levels of 14 foot-lamberts (ft-L).

The Christie Solaria One

Zone 2 – The Christie Solaria One and Solaria One+ will showcase their completeness and “brightest in small projection class” attributes. The Solaria One is perfect for screens up to 35 feet, projecting 8000 lumens in the DCI color space. For theaters with side masking or post production houses, Christie Solaria One+ offers a motorized lens mount, superior optical performance specifications enabling higher contrast, and is capable of attaining an additional 1000 lumens within the DCI color space.

The Christie Duo


Zone 3 – As an alternative to current “name brand” big-screen projection at a very economical price, the Christie Duo will be featured. A premium cinema experience for everyone is delivered by the Christie Duo, which achieves the world’s most brilliant, big-screen, 2D and 3D premium theater experiences. Our dual-projection solution is cost effective with low upfront costs and no ongoing revenue sharing to worry about. Yet one need not sacrifice brightness, sharpness and superior 3D images with this economical choice.

Zone 4 – Christie’s Superior Performance (SP) Xenolite® lamps feature 30 percent longer lamp life, to with their unsurpassed reliability. Christie’s Xenolite lamps have always delivered, reaching an extraordinary 99.999 percent increase in theatre uptime. The new SP Xenolite lamp provides the same unmatched brightness and reliability along with a 30 percent longer life than traditional Xenon lamps, which maximize an exhibitor’s investment in them.

Zone 5 – A mini Network Operations Center will highlight Christie’s state-of-the-art Network Operations Center (NOC), operated by Christie’s Managed Services group. Their NOC facilities worldwide safeguard our customers’ digital projectors and in-lobby displays to keep them running 24/7/365. The NOC features remote monitoring and reporting, phone support, preventive servicing, onsite emergency response and critical spares replenishment programs for digital cinema projection and digital signage displays.

Zone 6 – Christie is one of the few vendors offering custom Boothless Projection, which in turns frees up additional theater seating. Christie’s Managed Services team will showcase their customized boothless projection system as part of a complete customized solution. This turnkey boothless solution provides a special lift system that enables projectors to be positioned out of the way during normal operation and lowered for maintenance, freeing up space for seating that would normally have been taken up by the projection booths.

Zone 7 – Revenue opportunities from In-lobby digital signage, designed, built, deployed and supported by Christie Managed Services along with its partner network will be highlighted. Experience what a theater lobby could be with eye-catching digital signage such as digital box office, digital posters, digital menu boards and custom kiosks.

Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker’s vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com.

Christie Continues Setting the Bar Higher at National Association of Broadcasters Show 2013

Christie® is showcasing its newest offerings at the National Association of Broadcasters (NAB) show April 8-11 including the world premiere of 3-chip DLP® technology displaying 4K resolution at 60 Hz with the introduction of the new Christie D4K2560 and Christie D4K3560 projectors.

These new 4K resolution products are the first to include the new Christie TruLife® Electronics platform – a quantum leap in video-image processing and a breakthrough in high frame rate/high resolution video projection for the ultimate in hyper-realistic images.

The Christie D4K2560 is displaying full 4K resolution at 60 Hz and, along with the Christie D4K3560, the Christie D4K2560 provides precision image detail and video with smoother motion and transitions for a more vibrant and appealing visual experience. Featuring flexible 4K inputs, both projectors are ideal for applications requiring high brightness and 4K resolution with immaculate video and image quality.

Innovation Theatre provides Sneak-Peek at the Future of 3D Cinema
The spacious and inviting Christie booth also features the Entertainment Solutions Innovation Theatre presenting a groundbreaking comparison between 3 F.L. and 14 F.L. while emphasizing the benefits of higher brightness 3D.

Christie Broadcast Set Highlights Latest Trends
The Christie booth also features the ultramodern Christie broadcast set with a concave backdrop of 138 Christie® MicroTiles®. The 48 center tiles feature Christie Interactivity Kit and Christie Jumpstart while two portrait-mounted 55-inch Christie FHD551-X flat panels with damage-resistant, optically bonded Corning® Gorilla® Glass frame the sides of the fully integrated exhibit. All display technology is mounted using rp Visuals custom-mounted display solutions with two Christie Spyder X20 video processors managing the content.

Utilizing thin and lightweight Gorilla Glass, Christie is the only brand to offer a bonded solution that retains the LCD flat panel’s sleek, narrow-bezel design without increasing the image-to-image gap between panels.

Christie Business Products Zone
Located in the Business Products zone is the new Christie LW720 3LCD projector. Building on the successful Christie LW650, the Christie LW720 is a compact and affordable LCD projector with 7200 ANSI lumens and 2500:1 contrast ratio for high brightness and deep, rich blacks. The single-lamp LW720 has one of the largest lens shift ranges*, giving customers the ability to place the projector in a variety of locations in museums, houses of worship, large conference rooms and rental/staging applications.

Also at NAB for the first time is the Christie FHD551-W outdoor flat panel. Introduced earlier this year, the rugged 55-inch Christie FHD551-W with optically-bonded glass is a professional grade full HD (1920 x 1080 resolution) solution for a wide range of applications including outdoor sporting events and venues, architectural applications, entertainment parks, the hospitality and resort industry, transportation, and other outdoor environments not usually applicable with standard LCD panels.

Following on the heels of a successful launch late last year, Christie is pleased to showcase the Christie DHD775-E and Christie DHD550-G 1-chip DLP® projectors. Fast becoming go-to solutions for displays in board rooms, classrooms and meeting spaces in government facilities, both the E Series and G Series comes with native HD resolution models and easily connect to today’s computers either wired or via wireless connectivity option. The Christie DWU775-E features an optional dual processor warp module for blending and warping images, color matching and an optional stacking system – making it ideal for applications requiring geometric adjustments and/or multi-projector setups and rental and staging applications. For fixed applications, the Christie DHD550-G provides exceptional image quality boasting 5000 lumens from a single mercury-lamp design. With high brightness and better price/performance than other projectors in its class, the Christie G Series is an excellent choice for myriad display applications where value and image quality are deciding factors.

The Business Products Zone also includes two Christie Roadster HD20K-J 3-chip DLP® projectors demonstrating their ability to flawlessly blend and warp images.

Christie Products at Five Additional Locations
A 3-unit tall by 2-unit wide array of 72-inch WU cubes will be displayed at the Vizrt booth while the Quantel booth features a Christie CP4230 DLP Cinema® projector using a Christie Spyder X20.

At the Autodesk booth, two Christie Roadster HD14K-J 3-chip DLP® projectors and a Christie Spyder X20 will be displayed while, at the Alcorn McBride booth, 24 Christie MicroTiles will be showcased. Creator of the Pandoras Box media player, coolux Media Systems is featuring the Christie YK50 dual-arm projector yoke supporting the Christie LX700 projector, 12 Christie MicroTiles and four Christie HD10K-M 3-chip DLP® projectors.

Finally, The Ryerson School of Media will have dozens of students traveling the show floor in their phosphorescent orange shirts, encouraging visitors to stop at the Christie booth.

*Varies on lens

Markertek Expands Its Fiber Optic Facility

Markertek.comSAUGERTIES, NY – March 27, 2013Markertek, a global supplier of specialized products and solutions for broadcasting, pro-audio and pro-AV, today announced its expanded in-house fiber optic production facility to better serve its worldwide customer base. Markertek will be showcasing its fiber optic solutions April 8 – 11th at NAB 2013 booth # C5443 in Las Vegas. There will also be a live fiber optic cleaning demo in the booth.

Markertek’s new fiber optic lab manufactures the most specialized collection of highend fiber solutions & custom fiber services for Broadcast, Pro-Audio and Pro-AV. Our in-house shop is fully Lemo trained and ready to build your Hybrid SMPTE 311M compliant camera cables, SMPTE hybrid breakouts, 2 to12 channel tactical fiber snakes as well as custom length ST, SC, LC and MPO cables for studio, outside broadcast or fixed installation.

We also perform full diagnostic and repair services, regardless of manufacturer, with the broadcast industry’s fastest turnaround times. Add in our vast selection of fiber optic rack solutions, adapters, connectors, receivers, transmitters, reels, test gear and cleaners, and it’s no wonder why the industry has made Markertek the #1 Go-to Source for everything fiber.

Markertek VP of Engineering Chris Fisher stated, “It is our goal to be the #1 supplier of custom fiber optic solutions to the broadcasting industry. I believe this newly expanded in-house facility gives Markertek the technical edge to meet and exceed SMPTE 304M/311M standards for custom assemblies.”

To receive a free copy of the Markertek Fiber Edition Catalog visit www.markertek.com, email sales@markertek.com or call 800-522-2025. Customers can also contact their existing Markertek sales contacts for a quick quote or further details.

# # #

About Markertek
Markertek is a highly specialized broadcast and pro-audio supply house serving the technical side of the media industry with over 60,000 unique solutions at reasonable prices – supported with dependable advice from actual pro-audio and broadcast video professionals. The Markertek catalog has achieved cult-like status among digital media professionals as the ultimate design tool for creating the electronic infrastructure required to produce the majority of primetime television shows, feature films, commercials and chart-topping music hits, as well as all other areas in the audio and video industry.

Markertek is the #1 “Go-To” source in the industry for everything fiber optic including SMPTE Hybrid camera cables, 2-12 channel tactical fiber snakes, fiber rack mount solutions, fiber reels, fiber consumables and specialized tooling.

Visit www.markertek.com for more information.

Laser Projection Demonstration Lights Up G.I. Joe: Retaliation at AMC Theatres®’ Burbank 16, Using Christie Technology

Christie®, a global leader in cinema projection, is pleased to present Paramount Pictures’ highly anticipated G.I. JOE: RETALIATION on March 28 at AMC Theatres’ (AMC) Burbank 16’s ETX theatre. Christie is joining forces with AMC using laser projection technology to project the 3D movie at brightness levels of 14 foot lamberts (ft-L) – a “first” in the world of commercial cinema projection – on a 65-foot wide screen. This technology test will last for a two-week period and will be the first time that the average moviegoer will be able to enjoy compelling, immersive 3D images delivered at 2D light levels.

Paramount, Metro-Goldwyn-Mayer Pictures (MGM) and Skydance Productions, in association with Hasbro®, will release G.I. JOE: RETALIATION in digital 3D theaters across the U.S. and Canada beginning March 28.

“As a leader in innovation in the movie exhibition industry, AMC Theatres continues to push the envelope, looking for new ways to improve the movie-going experience for our guests,” said Dan Huerta, vice president, Digital Systems, AMC. “We are delighted to enlist a technology leader like Christie to provide a sneak peek at a major advance in movie-illumination levels that is on the horizon.”

Mark Christiansen, EVP of World Wide Operations for Paramount Pictures said, “We fully support the advancement of cutting edge technologies to further enhance the theatrical presentation for moviegoers. Laser projection provides incredible brightness, making each film look all the greater, but its impact on 3D is startling.”

Noted Dr. Don Shaw, senior director, Product Management, Christie Entertainment Solutions, “Audiences will be impressed with 3D shown at 14 foot-lamberts, which is much brighter than current technology produces on most screens. This test of our laser technology will demonstrate how spectacularly a moviemaker’s vision can be realized when shown at light levels normally only possible for 2D movies. Audiences who attend the AMC Burbank 16 during the laser demonstration will see a 50 percent increase in the typical contrast ratio for 3D on a crystal-clear 4K projector and we’re confident that the average moviegoer will relish this new level of immersive experience.”

Christie Laser-Projection Juggernaut Gaining Speed, Building on Previous Successes
Commenting on the laser projector test, Dr. Shaw said, “This is not the first time that Christie has employed laser technology to stretch the boundaries of digital cinema projection. Last year, Christie also showed select exhibitors in Asia how 72,000 Lumens could be achieved, in a demonstration of our prototype laser projector in Beijing.

“And at IBC 2012 Amsterdam this past September, I was pleased to preface the showing of Hugo 3D – the first CPG (Cameron Pace Group) certified movie – along with noted stereographers, Demetri Portelli and Corey Turner (‘Transformers: Dark of the Moon’), which was then projected using Christie’s laser-light projector prototype.”

Christie hosted its first laser projector demo for cinema industry luminaries including Douglas Trumbull, Gordon E. Sawyer Academy Award winner, at its High Frame Rate Summit held in its manufacturing and engineering headquarters in Kitchener, Ontario in April 2012.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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