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MOOVed by video as well as voice – Dataton’s WATCHOUT powers vide for Andrea Bocelli in Poland.


The new DMX capabilities of WATCHOUT version 5.2 are put through their paces.

Through the Polish systems integration and live-events show specialist MOOV working forlocal events production company Prestige MJM, Dataton WATCHOUT was used to sync and drive multi-screen video content for a spectacular concert by the Italian tenor Andrea Bocelli.

Staged on 29 April at the impressive new Atlas Arena in the Polish city of Lodz, the Bocelli concert – part of the singer’s ‘Notte Illuminata’ world tour – featured a 160 square metre LED mesh screen as its backdrop, comprising twenty 8-metre strips of Barco’s Mitrix solid-state display wall product. Either side of the LED wall were two 16:9 projection screens measuring 7.45m wide by 4.31m high, each showing images from a Barco FLM series 20,000-lumen projector.

The projection screens were used mainly for showing live IMAG close-ups of Bocelli, the most popular singer in classical music history, and his co-performers – which included a full orchestra and choir. Meanwhile, the LED wall content varied between IMAG and pre-mixed movie clippings and other effects, ranging from archive news footage from before World War II to a vast stained-glass window.

Marek Kurzawa from Prestige MJM explains: “The Atlas Arena is one of the biggest indoor concert venues in Poland and, with more than 10,000 fans inside for the Bocelli event, it wasimportant for the show to contain large-screen visual elements that would keep those toward the rear of the venue on the edge of their seats.”

Piotr Majewski, MD at MOOV adds: “By using two computers installed with WATCHOUT – one for the LED wall and the other with two outputs for the two projectors – we were able to synchronise the pre-recorded video with the live camera feeds for the IMAG content. Thus the audience was treated to a constantly shifting, dynamic video experience to match the excitement and energy of the musical performance itself.”

Fredrik Svahnberg, Marketing Director, Dataton, adds: “For almost every genre of music, today’s concert-goers expect to see an impressive show, as well as hear one. WATCHOUT allows multiple video content channels to be combined together into a single timeline with complete reliability, regardless of the size of the screens involved or thetechnology they use.

“To complete the picture, as it were, we are also able to sync pre-recorded audio content via MIDI and lighting-control commands via DMX – effectively making WATCHOUT a ‘one-stop shop’ for show designers all over the world!”

www.dataton.com

Factor TC Revives Popular Tequila Club With HARMAN’s JBL VRX Constant Curvature Loudspeakers

The new Tequila Club at the Radisson Blu Hotel in Sofia, Bulgaria features JBL VRX Constant Curvature loudspeakers and Crown amplification.

NORTHRIDGE, California – The new Tequila Club at the Radisson Blu Hotel in Sofia has become one of the new flagship destination venues in the Bulgarian capital. Situated beneath ground level in two separate areas, the bar / nightclub has independent lounges, and is aimed at the city’s affluent and VIP clientele, serving a variety of drinks and cocktails.

Owners, T.Q. Partners Ltd. Investment Group, wanted the quality of the sound system to reflect the opulence of the environment, and HARMAN’s JBL was one of their preferred brands. Having worked previously with Factor TC, who have been distributing HARMAN Professional’s brand portfolio in the country for nearly two decades, they were quickly in contact.

After a series of meetings and live product demonstrations with the owners and architects, a JBL VRX Constant Curvature line array loudspeaker system was adopted. “The owners were already well aware of the advantages of VRX and we were also convinced that this was the best solution,” said Vesselin Todorov, president of Factor TC.

The integrators were also conscious that they needed to preserve the cachet of the new-look Tequila Club, since the original venue bearing that name—formerly situated two blocks away — was a huge favorite in the 1990s with local cutting-edge DJ’s and clubbers.

Factor TC specified 12 JBL VRX932LA and eight VRX918S subwoofers as the main PA, powered by five Crown XTi6002 amplifiers. Four Control® Contractor 24C ceiling speakers and four black Control 25 enclosures were deployed for the peripheral sound in the bar and ancillary areas, aided by a Crown 180MA mixer/amplifier. The dance system is under the control of a dbx DriveRack 260, which ensures that the performance is fully optimized.

The architects from design studio Idea of Sofia, in particular expressed their delight with the 100-degree horizontal x 15-degree vertical coverage achieved by placing the VRX enclosures above the bar areas.

“Given a choice of several leading brands, it was the long-term relationship we have with the client, their goodwill towards HARMAN products and the quality of JBL sound they experienced at the live demo that proved conclusive,” Todorov explained.

“We are very happy to be working with Factor TC again,” responded Boris Stefanov, manager of Tequila Club. “They always offer us the best possible products, and for our luxury club I personally chose JBL VRX as the best sounding compact system. Although we have installed industry standard DJ equipment, there are no separate reference monitors for the DJ because with the VRX system he doesn’t need it.”

With the club open seven nights a week the new sound system will certainly be put through its paces in the coming months.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

Eight HARMAN Soundcraft Vi6(tm) Consoles on Duty at Eurovision Song Contest

(Back Row, Left to Right): Ralf Wolters, Antonius Kern, Achim Huber, Guido Preuß, Matthias Reusch, Michael Neumahr, Lambert Kreimer; (Front Row, Left to Right): Tim Dahlem-Jockenhöfer, Pit Lenz, Christian Kreinberg

Baku, AZERBAIJAN – This year’s Eurovision Song Contest in Azerbaijan saw no fewer than eight Soundcraft Vi6 digital audio consoles, provided by Cologne-based rental company Toneheads, mixing the sound for the 42 contestants who took part.

The 57th edition of the Contest, held in the capital city of Baku, ran entirely with sound equipment provided from Germany-and Soundcraft digital mixing desks were used exclusively. Cologne-based Brainpool was responsible for the production and sub-contractor Toneheads executed the audio element of the show.

Toneheads already had a large inventory of Soundcraft Vi digital desks, and having provided successful solutions for shows like Schlag den Raab, TV-Total, and more recently Unser Star für Baku (the event seeking the German song entry for this year’s ESC) the decision was made to invest in several more Vi6s. This was based on the sound quality, reliability, user interface and flexible MADI routing capabilities of the Vi6, and enabled Toneheads to present a uniform line-up of the consoles at the newly-developed, 23,000 capacity Crystal Hall.

Rehearsals began at the beginning of May, culminating in two semi-finals followed by the Grand Final at the venue on May 26, which was won by Sweden’s Loreen Talhaoui. The show was estimated to have been seen by around 100 million TV viewers across Europe.

A top team of sound engineers was kept busy working on five of the Vi6s (with the other three on standby). Piloting the FOH mix for the main contest were Toni Kern and Guido Preuss, while the opening and interval acts (along with the moderation) were mixed on a separate desk operated by Matthias Reusch, Pit Lenz and Michael Neumahr.

Down in Monitor World three Vi6 consoles were in constant use. The contestants’ reference sound (and opening and interval acts) were assigned to separate Vi6s, with a further desk used in the In Ear Rehearsal Room. These were respectively under the command of Achim Lanzendorf, Lars Studer and Harald Jäger.

With so many acts taking part the sound crew had needed a superb sounding, resilient and – equally important – quick and easy to operate console. Having had so much experience with Soundcraft platforms in German TV shows, all responsible sound engineers were pleased to report that, once again, the Vi6′s delivered in Baku.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG(r), Harman Kardon(r), Infinity(r), JBL(r), Lexicon(r) and Mark Levinson(r). The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

New Smart Light Sports Training Systems Project Images Onto Practice Surfaces Using Hitachi CP-X10000 3LCD Projectors

CHULA VISTA, California, May 29, 2012 — Youth athletes and their coaches are looking at training in a new light—literally, thanks to Joe Dellanno, president of Smart Light Sports of Arlington, MA and inventor of Ice Light, Court Light, Lane Light and Turf Light systems for hockey, basketball, volleyball, marching bands, bowling and turf sports. The new patent-pending systems use Hitachi CP-X10000 3LCD projectors to display animated graphics and images onto the playing surface where the athletes can practice in an entirely new and engaging way.

“Coaches are always looking to increase players’ skills and get the most out of their practice time,” noted Dellanno. “However, there’s always been a disconnect between the coaches and the display technology they use to get their points across to the players. How do you convey the feel of moving around on a 17,000-square-foot playing surface using an 8-foot projection screen?”

“With Ice Light, we wanted to show players what they could never see before, such as making shooting angles visible, watching plays develop on the ice, following animations that show how the puck travels, and displaying movement cues and explanations that show players where to skate,” Dellanno added.

“In my architectural business I use projectors for presentations all the time,” Dellanno continued. “Once my children started playing sports and I started coaching, it gave me the idea: why couldn’t I turn the projector 90 degrees and do the same thing on a playing surface?”

However, to make the system work for hockey, Dellanno needed a projector that was bright enough to project images onto a variety of playing surfaces.

John Bonyman of North Billerica, MA-based systems integrator Total Audio Video worked hand in hand with Dellanno in developing the system and recommended the Hitachi CP-X10000. Total Audio Video is the exclusive integrator for Ice Light.

“I knew the Hitachi projector would be a good fit for this unique application because of its brightness and its ability to achieve a big enough image size,” said Bonyman. Currently, Smart Light systems are in place in rinks in Woburn, MA and Exeter, NH, and a system is being installed at Iona Preparatory School in New Rochelle, NY in its new rink and turf facility.

“Giving the players the ability to look at visual cues right on the surface is amazingly effective,” Bonyman continued. “Usually, hockey practices are 50 minutes and during that time you get about 30 minutes of skating time, and the rest of the time the players are doing something else – but you’re still paying for the down time over the course of maybe 60 practices in a season.”

“With Ice Light, the players are spending a lot more time skating. But more importantly, they’re more focused and engaged,” Dellanno pointed out. “It’s pretty amazing–you can run through a drill and after just one time the players get it and are doing it themselves. Also, we can project multiple images, which allow all the players to participate in drills, not just some of them.”

“Ice Light enables better, faster and more effective skill development, and Hitachi is an essential part of the system,” Dellanno concluded.

The CP-X10000 projector offers XGA resolution, with a brightness of 7,500 ANSI lumens and a 2500:1 contrast ratio. It features inorganic LCD panels for longer projector life and dust-resistant cooling systems, allowing the filter to operate for 10,000 maintenance-free hours. The CP-X10000 also features a 3,000-hour lamp life and blackboard/whiteboard mode and daytime mode. Security features include a PIN lock, Kensington slot and transition detector.

To learn more about Smart Light Sports please visit www.smartlightsports.com

For more information about Total Audio Video go to www.totalavinc.com

For more information on Hitachi visit www.hitachi-america.us/digitalmedia

Follow Hitachi on Facebook at http://www.facebook.com/pages/Hitachi-Projectors/131067323636829

Follow Hitachi on Twitter at http://twitter.com/#!/HALProjectors

About Hitachi, Ltd.
Hitachi, Ltd., (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

Lou Mannarino “Overwhelmingly Satisfied” with KIVA

Live audio engineer for the NY Philharmonic applauds L-ACOUSTICS system

NEW YORK CITY — Lou Mannarino, live audio engineer for the New York Philharmonic and CEO of L&M Sound & Light, recently expanded his company’s inventory with the addition of an L-ACOUSTICS KIVA system, which has already been deployed on a number of high-profile events throughout the Big Apple. more

HARMAN’s Studer Hosts Product Seminar in Jakarta

JARKARTA, Indonesia – Indonesian distributor for HARMAN’s Studer, PT. Kinarya Swarna Indonesia, recently organized a Studer product seminar for the radio broadcast industry. Held in the Sari Pan Pacific Hotel Jakarta on April 25, 2012 the seminar was attended by over 70 Indonesian broadcast professionals.

The Seminar showcased the Studer OnAir console range with a focus on the new Studer OnAir 1500 mixing console. The Studer OnAir 2500 mixing console was also displayed.

Studer Regional Sales Director, Keith Prestidge and Sales Engineer, Yee Tat Nam presented a technical overview of all Studer products. Digital radio system design was also covered with discussions covering audio networking and studio workflow and control connectivity.

“Modern radio control surfaces [mixing consoles] need to be highly ergonomic in design,” said Yee Tat Nam. “They also need the control connectivity to talk to other equipment in a way that ultimately makes it easier for the on air talent to perform without errors. Control surfaces, however, still must have access to all the sophisticated features should they be required. Studer has invested a lot of effort into the surface design to get both these aspects right.”

Studer, in conjunction with PT. Kinarya, has successfully supplied both standalone mixing consoles and integrated Studio–MCR systems in to several Indonesian radio stations including the RRI network, Woman Radio, Elshinta Radio and others. “We are very excited by the future prospects in Indonesia and look forward to designing innovate solutions for the Indonesian market,” Prestidge commented.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

Jünger Audio Adds A Third Prism Sound dScope Series III To Its Equipment Arsenal

After 30 years’ experience of an extensive range of audio Test and Measurement equipment, Jünger Audio’s Technical Support engineer Bernd Fuhrmann has voted Prism Sound’s dScope Series III as the instrument he likes best.

“It is definitely the one for me,” he says. “Over the years I’ve used many other brands and I am very familiar with all their pros and cons. However, I was curious about the dScope Series III and had the opportunity to test it before buying. It took only a few minutes to make the first measurements and was extremely accurate and easy to use.”

Prism Sound’s dScope Series III includes precision analogue and highly-optimised digital outputs and inputs. Precise and automatic gain-ranging allows high resolution measurements over a massive range, from a few micro-volts to more than 150 volts RMS, and from less than 1 Hz to over 90kHz. Its interface processor uses dedicated DSP to provide a wide range of real time measurements, while its software uses the host PC for almost unlimited number crunching and analysis options such as Fast Fourier Transforms, unique ‘FFT Detectors’, swept sine and multi-tone testing. Designed to be highly programmable, the dScope Series III can be automated from a wide range of third-party software using Active X controls, or internally using VBScript.

Jünger Audio manufactures high quality audio loudness and dynamics equipment and already has two Prism Sound dScope Series III instruments – one in the R&D department and one in the quality control test lab. Although compatibility with these units was a factor, Bernd Fuhrmann was free to choose whatever brand he liked for the Technical Support department.

“Positive recommendations from my colleagues were important but in the end my choice was made on the features dScope Series III offered,” he says. “The price/performance ratio in comparison to other test equipment was a major reason for choosing it, plus I really like the automatic logging functions and the fact that it integrated seamlessly into my test environment.”

Fuhrmann is using his dScope Series III to check audio quality with sweeps, long term min/max tests, THD+N and long term bit tests.

“I have found this instrument very easy to install and I’m happy with its performance,” he adds. “I also like its small footprint and the fact that it is totally PC controlled.”

-ends-

About Prism Sound
Founded in 1987 in Cambridge, UK, Prism Sound manufactures a range of high quality professional test equipment for audio applications. The company is organized in three divisions and in addition to audio test equipment, Prism Sound also manufactures equipment for high-quality recording and production for music and sound applications and for voice-logging recorders used in law enforcement, legislative and business applications. Prism Sound audio test equipment is used by many major consumer electronics brands in automotive, home entertainment, personal mobile, communications and other market sectors as well as most of the world’s leading broadcasters including the BBC. Prism Sound’s music recording products are widely used by leading professionals in music and film sound such as the legendary Abbey Road Studios in London.

For more information: www.prismsound.com

Elite Sound and Lighting Expands With HARMAN’s Soundcraft

Darren Russell, managing director of Elite Sound and Lighting

CANBERRA, Australia – Elite Sound and Lighting of Canberra and the Australian capital’s premier audiovisual production and installation supplier, has a wide variety of clients from dry-hire to rock’n’roll to corporate and conferencing. Consequently whenever the company purchases new equipment, the key element is versatility.

“We always spend a lot of time researching products, which is exactly what we did when we recently decided to invest in some compact digital audio consoles,” commented Darren Russell, Elite’s managing director. “We looked at what all the manufacturers in the market had to offer but in terms of versatility and features, we felt that HARMAN’s Soundcraft consoles had the edge over the competition.”

For Russell, one of the main selling points with the Soundcraft consoles is their ability to either take analogue inputs and outputs on the back of the console or use a CAT5 digital multicore system, or a combination of the two.

“That was a large part of the equation for us,” Russell said. “Plus we’ve had some larger, older Soundcraft consoles in our hire department for many years and they’ve always sounded great and their reliability is always good. The fact that the digital consoles have that HARMAN pedigree in them is assuring; the effects are Lexicon and the processing is BSS or dbx models. It’s all industry standard gear that sounds great.”

The result of Elite’s research led the company to purchase a Soundcraft Si Compact 16 console, a Soundcraft Si Compact 32 console and two Soundcraft Compact Stagebox digital multicore systems.

“For what they are and at the price point they are at, the Soundcraft Si Compact consoles sound amazing,” Russell stated. “Versatility and features for their price were the main reason for their purchase. Soundcraft added a heap of new functionality in their most recent software upgrade, which was great. We had ordered them based on a demo of the previous version so we were delighted to have all these new features.”

Russell remarked that his staff often comments that the Soundcraft consoles are obviously designed by people who have actually done live audio and mixed live sound.

“We have found that digital audio consoles come from either one of two places,” he said. “They are either designed by a propeller-head, computer-programming boffin who has never mixed a band or show in their life or, as is evident with the Soundcraft consoles, they come from someone who actually has done live sound. It’s nice to get a live sound console out of the box to find it’s immediately evident that it has been designed by a sound guy!”

This was proven when Soundcraft’s Australian distributor Jands sent Elite a Soundcraft Si Compact to demo and Darren and his crew had it up and running passing audio without even opening the manual.

“To be honest, since getting our Soundcraft Compact Si consoles we’ve probably only had to look at the manual twice to find out how to do some complex routing,” added Russell. “Anyone who has mixed live sound before could get one of these consoles out of its box in its factory state and do a gig on it. That’s how intuitive and user-friendly it is. We have operators with a vast level of experience and they can all use the Compact Si consoles straightaway. In fact I reckon my two and a half year old daughter could almost use one!”

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG(r), Harman Kardon(r), Infinity(r), JBL(r), Lexicon(r) and Mark Levinson(r). The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

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HARMAN Installed Venue Systems and Portable Rental Systems Dovetail For Optimal Audio Performance At Season’s Major Events

NORTHRIDGE, California – In two compelling examples of how HARMAN professional audio systems installed at leading venues can play excellent host to temporary gear from HARMAN-equipped rental system owners, the Halftime Show of Super Bowl XLVI and the 54th Annual GRAMMY(r) Awards both relied upon event sound designs that integrated HARMAN house systems at Lucas Oil Stadium and STAPLES Center respectively, with concert-quality systems supplied by ATK Audiotek of Valencia, CA.

“The high-profile, televised events that we serve place an increasing amount of pressure on the facilities that host them,” observed Mike Stahl, President of ATK Audiotek. “Our engineers must often do extensive quality testing and even reconfiguration of installed house systems when we elect to interface with them. However, when we come across venues with HARMAN equipment installed, we are assured of a certain level of quality and performance that we can work with and rely upon.”

ATK Audiotek provided the main PA system at the GRAMMY Awards, featuring four main arrays each containing 12 JBL VERTEC(r) VT4889 fullsize line array elements, plus two arrays of six VT4880A fullsize arrayable subwoofers each. Additionally, 12 VRX932 Constant Curvature loudspeakers were used for front fill. The newly-installed permanent audio system at the STAPLES Center, based on acoustical design support from Chips Davis Designs and a customized installation by I.P.R. Services, features multiple arrays each containing between 11 and 13 JBL VT4889DP-DA powered line array elements. Two fill clusters each containing four VT4889DP-DA elements, specially positioned to cover the end seating areas were also installed. To extend low frequency performance, the system also features four subwoofer arrays, each containing six VT4880A fullsize arrayable subwoofers.

For Super Bowl XLVI, ATK Audiotek deployed its custom-designed cart system, which allows for easy setup between events, and quick transport of the VERTEC loudspeakers on and off the field. The half-time entertainment featured performances by Madonna, LMFAO, Nicky Minaj and M.I.A. Each of the 18 carts included four JBL VERTEC VT4889 fullsize line array elements and two VT4880A fullsize arrayable subwoofers. The cart system was seamlessly integrated by ATK with the JBL VERTEC and VLA line arrays that comprise the house PA system at Lucas Oil Stadium. ESCO Communications installed the venue’s powerful, full-bandwidth system, which was designed by WJHW, for Lucas Oil Stadium’s opening in 2008.

“Both of these projects posed unique challenges,” Brad Ricks, Application Engineer at JBL noted on the deployment of both HARMAN tour-class sound systems used in concert with HARMAN house systems. Both systems feature many of the same BSS, Crown and JBL product families. “The obstacles were dealt with by some of the most exceptional system design and production professionals, working with the most advanced audio components available. Both projects met their key goal, to comprehensively deliver great sound with rock-solid reliability.”

According to Michael MacDonald, HARMAN Professional Executive Vice President of Marketing and Sales, the deployment and integration of HARMAN fixed and tour systems for these major entertainment events underscores the firm’s unmatched capacity to provide quality sound all around. This is shown through uniform voicing in its JBL loudspeaker products, clean and flexible digital signal processing from BSS, consistent power amplification with its Crown products, optimal system configuration and control via its HiQnet(tm) networking protocol and software, and a single point of accountability and support for advanced, professional-grade audio systems.

“The Super Bowl halftime show and the GRAMMY Awards have consistently represented the pinnacle of live-event production sophistication and artistic achievement,” MacDonald noted. “This year was no exception. With so many viewers watching and listening onsite and at home, such talented artists performing at both shows and so much production time and resources at stake to ensure flawless execution, it’s fitting that HARMAN systems should provide the best possible sound reinforcement support.”

Information about ATK Audiotek can be obtained at http://www.atkcorp.com/

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG(r), Harman Kardon(r), Infinity(r), JBL(r), Lexicon(r) and Mark Levinson(r). The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

Networking Switches and 10GbE Cards from Small Tree are “Sexy and They Know It” for Moment Factory

From creating the imagery for Celine Dion’s three-year residency show at Caesars Palace to developing an enhanced, immersive visual environment around Madonna’s 12-minute, five song performance at Super Bowl XLVI, Moment Factory is a new media and entertainment studio specializing in the conception and production of multimedia environments combining video, lighting, architecture, sound and special effects to create remarkable experiences. As the studio’s business continues to grow causing more pressing demands for the production team’s time, Moment Factory installed two Gigabit Ethernet switches and 10GbE cards from Small Tree to improve workflow.

“We originally installed a Small Tree switch for the Celine Dion project,” said Nicolas Syriannis, IT director at Moment Factory. “We needed something over the network that would be able to deliver and stream the content fast and efficiently to the animators working on the project. We also required a solution that we could use onsite when making adjustments to any of the projections. For that, we put one of the two switches from Small Tree in a road case with a Mac server so the team is able connect to a mobile SAN solution in order to make the necessary corrections immediately.”

When looking for a solution to its workflow issues, Moment Factory didn’t want to revamp its entire infrastructure. What it wanted, according to Syriannis, was technology that would fit its current workflow and deliver content fast enough to an expanding team of editors. The studio worked with HumanIT to implement the Small Tree technology into its existing infrastructure.
HumanIT is a 20 year old multi-platform systems integrator that builds bridges between heterogeneous information technology and mobile platforms and technologies to accelerate enterprise-wide business execution and collaboration, securely.

“Before expanding we had three people maximum on a project, so bandwidth wasn’t much of an issue,” Syriannis continued. “But for the Dion and Madonna projects we had up to eight people hitting the server simultaneously, so it was imperative to have technology that would help us meet our needs. The switches and 10GbE cards helped us cut down on the time needed for the animators to sync or stream content from the server.”

At the Super Bowl, Moment Factory utilized an integrated system of 3D animation and editing programs, linked through a “Hippotizer” playback system, 32 HD projectors hung directly over the field combined to create a seamless interaction between the company’s signature visual projections, the dynamic LED stage, a 140-by-80 feet projection surface and the pre-existing stadium ribbon boards.

Since its opening in 2001, Moment Factory has created multimedia experiences for spectators at more than 300 events across the world, including Jay-Z, Cirque du Soleil, Disney, Microsoft and Nine Inch Nails among others.

For more information on Small Tree switches, 10GbE cards and shared storage solutions, visit www.small-tree.com.

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