Zurich’s “50 digital bars? | Digital Signage Case Study
The enthusiastic team at Switzerland’s screenIMAGE had a vision and a corresponding business plan: a wide-area digital display network across 50 select, upscale bars that would generate sales and increase profits for all parties using Point of Sales (POS) advertising.
screenIMAGE therefore needed to come up with a pricing model that wouldn’t cost the bars any cash outlay. The company decided to fund the installation of the screens, to generate income by selling advertising, and to share profits from the advertisers with the bars. Today this is a very common pricing model for digital signage applications but again, at the time, it was as revolutionary as the idea of the application itself. more







