Companies considering deploying digital signage often have a list of questions they plan to ask prospective vendors. But what questions should a vendor ask of its prospective customers? Following is a list developed by Rise Vision, Inc. that will help companies be prepared for information they will need to provide in order to make their digital signage installation a success.
1. What is your ultimate goal for your digital signage installation: Do you want to grab attention? Communicate brand messages? Be able to provide instructions and emergency alerts? Offer customers a pleasurable distraction during wait times? All of the above? Let‘s start with the big picture so that we can make the details work. more