A virtual press conference from Sound & Video Contractor

Archive of the Displays and Mounts Category

Christie’s Moving-Yoke Projection Technology Adds To The Excitement At 5LINX Sales Meeting

Christie® technology was the clear choice when Atlanta-based PPi was asked to provide the projection technology for the 5LINX company sales meeting at the Las Vegas Convention Center recently. 5LINX is a direct marketing company providing electrical, power, cellular and satellite services to customers throughout America with its head office located in Rochester, New York.

PPi produces corporate events and for the 5LINX meeting, they used the best ideas from award and reality shows – especially American Idol – and combined them. The 64-feet wide by 40-feet deep multi-tiered stage was bathed in colors from numerous spotlights, a Christie YK100 moving yoke system, and several Christie projectors – creating a feast for the eyes.

Geoffrey Platt, event production designer at PPi, used one Christie YK100 yoke with a Christie WX10K-M projector and was impressed with the result.

“One of the main elements of the show was an opening segment with lighting and pyrotechnics shown behind a center screen measuring 23-feet across by 11-feet high that tracked eight feet up-and-down, from which presenters would emerge,” he said. “The Christie YK100 and projector were tracking to this center screen, which is why we used the yoke solution. The quality of the WX10K-M projector we used in the yoke was great.”

Designed for staging and event productions, the award-winning Christie YK100 supports the Christie M Series 3-chip DLP® platform as well as the Christie LX1500 LCD model, giving AV professionals a range of brightness levels from 5,700 to 15,000 ANSI lumens and a choice of resolutions to fit any event requirements. The flexible Christie YK100 moving yoke includes an interchangeable head system so technicians can swap out one Christie projector for another— on the same yoke. The Christie YK100 can be rigged or set up at floor level with both projector and yoke control from the same console using DMX512 protocol.

“There are some similar moving projection products on the market but they don’t even come close to the quality of the Christie YK100,” he said. “For what we were doing, I couldn’t conceive of a better fit. This was the first time I had used the Christie YK100 and the yoke performed beautifully.”

Christie HD10K-M and Christie HD18K Projectors Complete the Presentation

Platt said that 5LINX used Christie HD10K-M 3-chip DLP® projectors for both a secondary screen and the ‘halos,’ which were tension fabric cut in rings eight feet across that hung 20 feet above the stage. Projected onto the halos were graphic treatments above customized 5LINX logos.

PPi also used four Christie HD18K 3-chip DLP® projectors – one each for four separate, main screens – to display graphics, PowerPoint, video and IMAG.

Planning and executing such an elaborate show is a major undertaking but Platt knew Christie technology would perform as advertised.

“I have never had any problems with Christie projectors and they have always been rock solid,” he concluded. “We had no issues at all. I love the color, contrast and picture quality and everything worked flawlessly out of the box. Christie also has the moving yoke/projector system, which is a big plus and made the decision that much easier. Christie had everything we needed to ensure this event went smoothly.”

Christie Takes Visual Display Technology Into New Dimensions at SIGGRAPH 2012 With 3D HoloStation

Christie’s Presence Felt “Virtually Everywhere” Throughout Event With Wide Range of Display Solutions.

Christie® is “virtually everywhere” at SIGGRAPH 2012 and, as a Platinum Sponsor of the conference, is confirming its leadership in 3D projection technology with a wide range of products and visual display solutions that support dealers, content providers, and partners in visualization, post-production, exhibition, and immersive technologies throughout the show.

Christie innovations are in full-force at its booth #1123, where it is showcasing its latest solution, the Christie HoloStation, a personal visualization system that displays up to 15 Megapixels of data in a 3D stereoscopic and interactive tracked environment in a compact, 6 feet by 6 feet footprint. It is driven by an NVIDIA® Quadro® Plex scalable visualization solution, external graphics processing designed for large-scale 3D visualization. Easy to deploy, the Christie HoloStation is self-contained, affordable and easy to use. It is ideal for applications such as car and aircraft design development and architectural walk-throughs, as well as for use as a 3D virtual trainer.

The Christie HoloStation at SIGGRAPH.

“The Christie HoloStation is an exciting visual solution that provides the functionalities of a Christie CAVE, but in a scaled down, innovative personal immersive environment. It’s high-fidelity visualization where you need it,” noted Zoran Veselic, vice president, Visual Environments, Christie. “Most important of all, it is easily deployed, so that it can be set up in nearly any cubicle in any facility. It is the perfect solution for bringing visualization to collaborative office spaces, the production floor in factories and in engineering department laboratories.”

The Christie booth will also display the innovative Christie Personal Immersive Environment (PIE) concept, composed of a three-panel arrangement of Christie FHD551-X LCD flat panels in portrait mode with a roughly 90-degree Field of View (FOV). With 3D content from WorldViz, an industry leader in interactive virtual reality solutions, the Christie PIE will use an intuitive 3Dconnexion controller that offers six degrees of freedom to allow users to virtually “fly” through a piazza. Flat panels can be added to the system to increase the FOV to as much as 320 degrees, maintaining an 8 by 8 maximum footprint, taking the gaming experience to a whole new level.

Christie will also be moderating the highly anticipated Production Sessions Panel, “High Frame Rate Cinema, Impacts on Art and Technology,” on August 8. The panel, moderated by Christie’s Dr. Paul Salvini, will feature 10 Hollywood visionaries such as Jon Landau, Douglas Trumbull and Dennis Muren, addressing the challenges to the post-production and exhibition communities. The Christie CP2230 DLP Cinema® projector used for the panel will show a variety of cinema content from leading studios and post-production houses, comparing 24, 48 and 60 frames per second.

The Christie CP2230, upgradable to 4K technology, is capable of lighting up screens up to 100 feet wide. Whether it is visual effects for TV and live-action film music videos, TV and web commercials, visualization and simulation content, or 3D feature films from Hollywood, Christie digital cinema projectors deliver accurate, razor-sharp, high-resolution images.

Platinum Sponsor Christie “Virtually Everywhere” At SIGGRAPH
SIGGRAPH attendees will find Christie display solutions throughout the main conference. From Christie’s DLP Cinema® projectors taking “center stage” in the Electronics Theater, where feature films will be shown in RealD 3D technology, to Christie’s 55-inch HD LCD flat panels to help attendees find their way around the show floor, to support for the conference production sessions with models such as the award-winning Christie HD10K-M 3-chip DLP® digital projector, with built-in warping, blending, color matching and portrait capabilities.

Among Christie partners at SIGGRAPH, the NVIDIA® booth will show content on a flexible, efficient Christie Mirage WU12K-M 3-chip DLP®, WUXGA projector with dual image processing capabilities and three modes of 3D presentation.

“Christie was the first licensee to market DLP Cinema® technology, and we have never looked back,” noted Dr. Paul Salvini, CTO, Christie. “We continue to help set the standards in 3D digital technology, in visualization and simulation, and we remain a pioneer of new technologies, such as 3D HFR, which is poised to revolutionize post-production and the exhibition industries.”

Visit Christie at Booth #1123.

Christie Partners with Crystal CG as Exclusive Corporate Partner of New Bureau Internationale Des Exposition (BIE) Center in Paris, France

Christie®, a world leader in visual technology displays, has entered into an exclusive partnership with Crystal CG, a leading digital media company, to supply innovative visual display solutions for the new Bureau International des Expositions (BIE) multimedia exhibition and information center in Paris, France. The Center, a collaboration between Crystal CG and BIE and 100 percent funded by Crystal CG, will be dedicated to the history of world expos. It will house a permanent exhibition highlighting BIE’s accomplishments, presented on the latest cutting-edge multimedia technologies from Christie. It will also feature meeting rooms to discuss Expositions, large-scale events and a comprehensive digital research library for delegates, scholars, students and future Expo organizers. The Center held its official grand opening July 27.

Crystal CG is a major Christie AV partner in China and the Official Digital Imaging Service Provider of the 2012 Olympic Games. As a corporate partner of the BIE Center, Christie will be providing a diverse array of advanced digital displays that include the award-winning Christie® MicroTiles® in the reception area, as well as projectors throughout the facility, including the exhibition area, meeting rooms and an immersive first-person experience area.

“As a result of the hugely successful collaboration between Crystal CG and Christie at the Qing Ming Festival at Shanghai Expo 2010, Christie was given the opportunity to partner with Crystal CG at the Center, and therefore work more closely with BIE,” said Kathryn Cress, vice president, Global and Corporate Marketing at Christie. “It is a great privilege for Christie to be the exclusive corporate sponsor and to play an important role in the developmental phase of many key international Expositions that will have an impact upon the world stage.”

Cress observed that Christie is well positioned to partner with Crystal CG and co-partner the Center, as Christie has been a major provider of displays and projectors for large-scale events such as Shanghai World Expo 2010 and Yeosu Expo 2012 most recently.

Pascal Deseure, Managing Director at Crystal CG’s BIE Center noted, “Both Christie and Crystal CG are visual solutions pioneers with extensive experience in the industry. As partners, we look forward to demonstrating the power of visual technology to deliver messages from event sponsors and host cities on a grand scale, and to play a key role in the continuing success of BIE, the intergovernmental organization in-charge of all Expositions in the world.”

“The BIE is very pleased with this innovative space provided by Crystal CG in the heart of Paris. This showcase is a great opportunity to present and inspire world-class ideas to candidates, organizers and participants, through Christie’s cutting edge visual solutions,” Vicente Gonzalez Loscertales, Secretary General, Bureau International des Expositions.

About Crystal CG
Crystal CG was established in Beijing in 1995 and has 3,000 employees in more 15 cities in China and around the world, including Beijing, Shanghai, Hong Kong, Los Angeles, London, Tokyo, Singapore and Paris. It is a leading global creative group of digital and visual services, supplying clients in a wide range of industries (real-estate, mega-events, advertisement, automotive, medical, cultural, gaming, motion pictures, etc…) with integrated solutions and services. Crystal CG is widely recognized for its expertise and technical capabilities to deliver the most comprehensive and richest visual experience on the biggest scale and limited only by the imagination. Its creative visual solutions have powered such notable events as the 2008 Beijing Olympics, the 2010 Shanghai World Expo, the 2011 Shenzhen Universiade and the Yeosu Expo 2012. In March 2009, Crystal CG was recognized as the official digital imaging service supplier for the 2012 London Olympics.

About BIE
The Bureau International des Expositions (BIE) (International Exhibitions Bureau) is the intergovernmental organization in charge of overseeing the calendar, the bidding, the selection, and the organization of World and International Expos. The BIE was created by an international convention signed in Paris, France in 1931, which established the rights and responsibilities of the Expo organizers and participants. The role of the BIE is to supervise and ensure the application of this Convention. As the international governing body of Expos, the BIE provides the regulatory framework for these prestigious global events, in which countries, international organizations, civil society groups, corporations, and citizens participate.

Christie’s Technology on the World Stage in London

Christie® today announced its partnership with Canada’s Department of Foreign Affairs and International Trade’s (DFAIT) “Invest in Canada.” Christie has provided two striking digital displays featuring Christie® MicroTiles® and Christie Entero LED rear projection cubes at Canada Olympic House in Trafalgar Square. Operating from July 27 through August 12, in addition to being the Canadian Olympic Committee’s space for athletes, their friends and their families, Canada Olympic House hosts business leaders and government dignitaries and showcase Canada’s leading industries and businesses. Christie is among the select technology companies invited to participate.

As a world leader of visual display technologies and solutions, with manufacturing in Canada, Christie’s partnership with DFAIT at Canada Olympic House in London includes a large lobby display of up to 37 Christie MicroTiles and four 72” diagonal Entero cubes, the world’s first LED-based ultra-high resolution projection display system, for the Business Club, site of numerous networking events throughout the month. Both displays show a video and graphical montage highlighting Canada’s leading sectors and landscapes. Float4 Interactive is providing the interactivity kit to allow multiple users to interact with the displays.

Business leaders, government dignitaries, world-class athletes and executives from all over the world are expected to attend the various events to be presented at the facility. This includes a special Information Communications Technology (ICT) day on August 6, put on by Invest in Canada in association with the Financial Times, as well as a technology showcase organized by Invest Ottawa on behalf of the Consider Canada Alliance.

“From award-winning games and visual effects, to digital cinema and e-commerce, to wireless and mobile applications, Canada is an important player in the global economy,” noted Kathryn Cress, vice president of Global and Corporate Marketing at Christie. “As a major contributor to Canada’s technology revolution with manufacturing facilities in the Waterloo Region, Christie is proud to bring its expertise to Canada Olympic House to help further the country’s strategic expansion upon the world’s digital stage.”

According to the government of Canada, Canada’s digital industries are a robust and rapidly advancing sector, with 32,700 companies, more than half a million employees, annual revenues in excess of $162 billion and annual exports of $26 billion in 2010. Profiling these activities is part of the government’s economic strategy to create conditions for businesses in Canada to succeed on a global scale. At Canada Olympic House, senior policy-makers and global business leaders will inform potential investors about Canada’s ICT sector, its key areas of growth, as well as the challenges and emerging investment opportunities.

“As a leader in the ICT sector, Canada long ago recognized the importance of fostering innovation and creating the right business environment to attract world-class companies to our shores,” said International Trade Minister Ed Fast. “With our low taxes, strong and stable economy, significant research and development incentives, and highly-educated workforce, Canada continues to be a premier destination of choice for foreign investors. Christie’s revolutionary digital cinema technology and powerful visual displays highlight how Canada’s competitive strengths and economic vision benefit a global audience and drive economic growth here at home.”

Christie Selected Again for Dallas Police Department’s Fusion Center Next Generation Control Room Solutions

Christie MicroTiles Provide Brilliant Video Wall Display and Lowers Cost of Operations.

Christie, a global leader in visual display solutions, recently gave new life to the Dallas Police Department’s 24/7 Fusion Center, with a 6 units high by 12 units wide digital video wall. The 72-unit Christie MicroTiles display is part of the Center’s comprehensive technology upgrade to fight crime in the City of Dallas and to gather and share intelligence information with state-level and Federal Homeland Security.

In 2010, the Dallas Police Department, with major funding from Homeland Security, upgraded its training and special event operations room into a new state-of-the-art Fusion Center, merging information from separate 911 Center, city wide surveillance cameras, tracking systems and investigative analytical databases to improve functionality and response times within the new intelligence operations center. Equipped with new consoles, a SMART Board®, intelligent switching capability, and visualizing data from more than 25 sources, the Dallas Police Department, through AV solutions provider, Whitlock, turned to Christie for its visual technology. “We recommended Christie MicroTiles for their exceptional image quality in brightness, contrast and color reproduction,” explained Scott Creevy, senior account executive with Whitlock. “The MicroTiles also offer a low cost of operation and a long track record of reliability, which made them the perfect choice for the Fusion Center.”

Dallas Police Dept. selects Christie MicroTiles for Intelligence Ops Center

Dallas Police Dept. selects Christie MicroTiles for Intelligence Ops Center

As a result of the technology integration, up to 27 Fusion analysis detectives per day work more effectively with the added ability to monitor a comprehensive common operating picture displayed on the MicroTiles wall in real-time. “The facility operates 24/7 so we needed a video wall that was high resolution, durable and low maintenance,” said Paul Schuster, senior corporal and special projects coordinator of the Dallas Police Department.

Added Schuster: “Our detectives monitor close to 100 cameras all around the city, including officer locations, calls and national live events, so the Dallas Police Department needed a video wall that could help us maintain our 24-hour operation. Christie MicroTiles do just that, while lowering the cost of operations.”

Dallas Police Chief David O. Brown credits the Fusion Center, its technology and other new initiatives for reducing crime in Dallas for the eighth consecutive year. States Chief Brown, “It’s about policing smarter, using the information and technology that is available to outsmart the criminal element.”

Creevy adds that “Christie MicroTiles self-calibrate and are designed for maximum image quality in high ambient light environments, such as the Dallas Fusion Center.”

Commented Fusion Center Commander Lt. Thomasson, “With the Fusion Center’s advanced technology, we are fighting crime more intelligently in the City of Dallas. Our detectives have quicker access to information that can be shared responsibly with one another, with other departments and with the patrol officers working the streets.”

“Today’s control rooms go beyond traditional displaying and monitoring. Integrated technology allows information to be shared anywhere; quickly, accurately, and effortlessly,” said John Stark, senior director, Collaborative Visual Solutions at Christie. “The Dallas Police Department had the foresight to see the benefit of using Christie MicroTiles as the visual element of their newly integrated environment, advancing the efficiency and accuracy of their intelligence operations.”

Christie MicroTiles have built-in sensors monitoring each LED’s performance, automatically adjusting brightness and color continuously for the life of the display. Built with reliable solid-state components, including LEDs rated at 65,000 hours to half brightness, no lamps or consumables need to be replaced for more than seven years. Using the strengths of both DLP® projection and LED technology, Christie MicroTiles offer substantially brighter images and a much wider color palette than conventional flat panel LCD and plasma displays. With no practical limit to the number of tiles in a display, Christie MicroTiles produce a virtually seamless canvas with an unlimited number of super-fine pixels.

Credenza Racks Line Expanded with Deeper Options and New Mounts

Fairfield, NJ–– Middle Atlantic Products is expanding its offering of C5 Series Credenza Racks to include a variety of new sizes and monitor mounting options. Providing more flexibility to meet the needs of a wider variety of applications, the line expansion includes the addition of deeper models, extender kits and single and dual monitor mounts.

Deeper version Credenza racks provide an additional 4” of useable depth to accommodate deeper components including Middle Atlantic UPS systems with expansion batteries. A different option for accommodating deeper equipment is available for standard size Credenza Racks: new Depth Extender Kits are field-installable and add nearly 3” to the frame’s useable depth while staying within the overall depth of the wood surface.

Enhancing its usability for conference room applications, new Single and Dual Monitor Mounts are now available for attaching one or two larger monitors directly to the Credenza Rack. This useful alternative to wall mounting monitors can be further equipped with new camera shelves for videoconferencing systems.

Credenza Racks are designed with a steel frame that ships quickly from stock and a separate outer covering that can be tailored to the customer’s specifications. They are integrated with quiet, energy-saving thermostatically controlled fans that automatically run when needed.

For more information about Credenza Racks and Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Christie MicroTiles Stop Audiences in Their Tracks at Cinemas Guzzo

Two Christie® MicroTiles® displays are stopping moviegoers in their tracks when they walk into the Cinemas Guzzo IMAX® theater lobby at the Mega Plex Marché Central 18 in Montreal. Les Cinémas Guzzo (“Guzzo”), one of Canada’s leading independent chains and the largest privately owned cinema chain in Quebec, has more than 151 screens in 12 theater complexes.

The eye-catching displays – one in a 6 high by 11 wide archway, and the other centered just past the archway in a 3 wide by 6 high array – draw audiences into the theater itself with captivating content produced by Arsenal Media, who specialize in digital content creation and concept development with Christie MicroTiles. Once customers walk under the arch, the interior Christie MicroTiles wall greets them with a large movie poster with movie trailers playing inside the poster.

Everyone Loves the Christie MicroTiles Display
Vincenzo Guzzo, executive vice president, Cinemas Guzzo, was immediately impressed with Christie MicroTiles.

“I saw them for the first time at CinemaCon 2011 and I had never seen something so bright, crisp and sharp – and those are the most important things for me,” he said. “Arsenal Media produced some very interesting and complex content that runs on the MicroTiles. Everyone loves it and, in particular, the younger crowd who has said it’s really cool. The MicroTiles makes a lot of people just stop and take a minute to look at the whole display. Once they walk through the arch, they stop and stare again at the movie trailers playing inside the movie poster.

“The Christie MicroTiles, out of all comparable products, are probably the best because not only are they so bright and crisp, they can they be built into irregular shapes and are practically seamless.”

For visually appealing displays, Christie lobby advertising solutions – including Christie MicroTiles – offer high brightness, high-resolution technology that captivates audiences with lifelike, vibrant colors. Combining the strengths of both DLP® and LED technology, Christie MicroTiles can reproduce 115 percent of the NTSC color gamut and exceed standard LCD flat panel color output by more than 50 percent. Christie MicroTiles automatically self-calibrate for color and brightness with built-in sensors monitoring each LED’s performance. Throughout the life of the display, each tile detects its neighbor and adjusts its image to optimize the overall presentation.

Integrator and Content Provider Contribute to Success of Project
“Our company did the consultation for the construction and electrical work necessary, plus the actual installation and calibration of the MicroTiles,” said J.P. Berardini, branch manager, Genesis Integration, Inc. “Guzzo wanted an archway because they want moviegoers to feel like they are walking into ‘an experience,’ not just a movie theater. Genesis helped create a 3D-like experience with both the archway and the interior array and it works because of the MicroTiles.”

“This installation is a perfect fit from both a shape and strategic perspective,” said Angela Tanzi, vice president of operations, Arsenal Media. “We supported the configuration concept by leveraging shape and creating content that generated a very impactful point of focus for the arch. When customers enter the GUZZO-IMAX theater, they recognize right away that they’re up for an enhanced visual and cinematic experience.”

In November 2011, Les Cinémas Guzzo (“Guzzo”) announced that all its screens, support and services were converting to digital with Christie. The contract includes the Christie CP2000ZX, Christie CP2000-SB, Christie CP2210, Christie CP2220, and Christie CP2230 projectors. The agreement also includes the upgrading of 27 screens to the Christie CP4220 and Christie CP4230 4K projectors. The conversion will be completed in the spring of 2012.

Christie MicroTiles and Christie Spyder X20 Reach the Summit at History Colorado Center

The breathtaking majesty of the Rocky Mountains is featured at the History Colorado Center (HCC) in Denver on a 134-unit Christie® MicroTiles® array designed to emulate the jagged peaks of the famous mountain range, complete with spectacular video footage. The HCC, which celebrated its grand opening recently, wanted a large, expressive statement characterizing the history of the picturesque state while redefining the museum with relevant and engaging content.

“The HCC wanted a dazzling display in their atrium,” said Howard Steele, director, Technology Plus, the project’s consultant. “The atrium is very bright and only a 30K lumen projector would even begin to display images in that strong light, but that created issues with where to place the projector and exhaust.”

Ed Nichols, president and CEO, Colorado History Museum, agreed. “We had a wall in our atrium begging for a major media treatment because there was a visitor orientation problem. We thought of projectors but the architect introduced the museum to the Christie MicroTiles. As our staff contemplated the possibilities with a MicroTiles wall, we were intrigued with the idea of letting the wall tell the museum’s story to its visitors.

“The Museum also liked MicroTiles’ flexibility: they are high resolution, high visibility in bright light at different angles and distances. We wanted rear projection and a product that would be financially sustainable. The tiles have a long lifespan, which means a low cost of ownership.”

Christie MicroTiles are perfect for color matching and self-calibration according to Craig Shonka, project manager for AVI-SPL, project integrator. The first plan for using the MicroTiles was installing three simple, yet attractive ribbons running down the wall.

“It was Randy Pagnan of RP Visuals who made the mounting support brackets for the design we went with– which really made it all come together and align properly,” added Steele.

“The atrium is very big and full of daylight pouring in – especially from the south facing glass wall and the skylights,” said Stephanie Stewart, project manager, Richard Lewis Media Group. “When the museum saw the color saturation of the Christie MicroTiles, they went crazy; they loved how beautifully bright and crisp the images are – and so do we. The MicroTiles fit perfectly with what the museum is trying to say.”

Driving the content is the Christie Spyder X20 video processor. A versatile, hardware-based video processor combined with the flexibility of a universal routing switcher, the Christie Spyder X20’s integrated source monitoring allows for simultaneous, real-time, full-frame-rate monitoring of all inputs.

“We also have the option of reconfiguring the wall if we want to change things up or even growing the wall, and, in the end, we have great products (Christie MicroTiles and Spyder) that are running consistently,” continued Stewart. “This project was huge and both an artistic and technical challenge, but that made it exciting. The team that Kevin Barlow (Senior Director, Control Rooms, Christie) put together did a fantastic job. Ken Hartling (Western Regional Sales Manager, Control Rooms, Christie) was so helpful and it was terrific to work with Christie. The entire Christie team kept the project going smoothly; they were always solid and got us what we needed when we needed it.”

Dan Waltens, director of operations, AVI-SPL, said the project went smoothly. “Having worked with Christie in the past, we had that level of comfort when working on a project of this scope. Christie knew every detail, was involved in the project meetings so they understood what the HCC was trying to accomplish, and gave appropriate advice – that was key. The beauty of Christie MicroTiles is that you can access the power supply from the front as well as the back.”

Hartling said the Christie MicroTiles and Christie Spyder installation is “… one of the most extraordinarily complex projects I’ve ever been a part of and one of the most impressive installations I’ve seen. It’s eye-catching, creative and mind-blowing.”

“What we have is so different because a high-tech array in the atrium is an immediate signal to visitors that this is not a typical state history museum,” concluded Nichols. “The Christie MicroTiles array captures the magnificence of the Colorado landscape and furthers our mission in a financially sustainable manner.”

Middle Atlantic Establishes New Category with Reference Series Furniture Rack

Fairfield, NJ–– Middle Atlantic Products is introducing the Reference Series, a furniture rack that embodies the company’s continued commitment to innovation in rack design and functionality. The first in a new category of equipment mounting products, this sleek furniture rack is optimized for efficient, reliable integration and convenient mobility of presentation and communications equipment.

Designed expressly for use in high-visibility areas in corporate, municipal and higher education environments, the Reference Series incorporates architecturally-focused aesthetics, including three standard finishes not previously available to the industry. It is engineered with internal steel gussets for structural rigidity and bolt-thru easy-gliding casters for dependable transport. An integrated cable entry and spool system offers a convenient method to wrap cables inside the rack when not in use, enabling easier travel between rooms.

The furniture rack includes many features designed for reliability including attractive front ventilation optimized for passive airflow with an optional specialized blower when active cooling is needed. Its generous 23” interior width provides additional space for cables and device mounting, which can be aided by an optional LeverLock™ tool-free cable management kit.

The Reference Series furniture rack accommodates most screens up to 32” with an optional mount, offers 23” of useable depth and is available in 16, 20 and 24 rackspaces.

For more information about the Reference Series and Middle Atlantic Products, please click to www.middleatlantic.com or call 1.800.266.7225.

Adaptive Video Walls and Displays Creates Massive Flown LCD Video Wall for New Surf The Musical Production

Potentially Record-Setting Display Submitted to Guinness World Book of Records

LAS VEGAS, JUNE 14, 2012 — Adaptive Video Walls and Displays (InfoComm Booth C9547), a division of Adaptive Technologies Group and the premier provider of innovative wall mountable, floor standing, interlocking and flyable video wall frames for multiple LCD, LED and plasma monitors, has teamed up with Sharp Electronics and WorldStage to create what may be the world’s largest flown LCD video wall display. The companies built the display for Surf the Musical, a new musical production in Las Vegas featuring the 1960s Songs of the Beach Boys, and it has been submitted to the Guinness Book of World Records.

For Surf the Musical, the rigged visuals will take up the entire stage backdrop of the show. Crew members will hoist and lower them with powerful winches up to 41 times over the course of the nearly two-hour show. Adaptive Video Walls and Displays engineered an incredibly precise and load-rated flyable frame for the Sharp PN-V601 60-inch monitors, which make up the massive display.

The Adaptive Video wall LCD frame interlocks into eight-deep columns, in the landscape orientation. Overhead rigging beams accommodate one huge five-wide by eight-deep video wall comprised of 60-inch monitors that are flanked by two (four)-wide by eight-deep video walls, which are surrounded in turn by an additional two (two)–wide by eight-deep video walls, for a total of 136 pcs. monitors. The visual experience is extraordinary and the combined crisp and clear displays, along with the use of some external elements, bring the audience onto the stage and into the show, perhaps more than ever before.

In addition to the frames designed for use in this production, Adaptive Video Walls and Displays provides interlocking load-rated frames for many other LCD and plasma models that are employed in many permanent and rental and stage applications around the world, including narrow bezel models produced by NEC, Orion, Samsung and ViewSonic.

“We’re thrilled to provide the backdrop for such an exciting and innovative musical production as Surf the Musical,” says Paul Allen, president, Adaptive Technologies Group. “It goes to show how our years of engineering expertise in audio and video-wall frame technology can be leveraged for some of the most stunning visual events and productions in the world. We also want to acknowledge Sharp Electronics and WorldStage for working with us to make this record breaking display a reality. We hope that people will see it and realize just how far the technology has come, and how they can use it to truly add dazzle to their events.”

Surf the Musical premieres on June 19, 2012 at the Planet Hollywood Hotel and Casino in Las Vegas. InfoComm attendees can view components of the Surf the Musical video display at the Adaptive Technologies Group booth (C9547).

About Adaptive Technologies Group
Adaptive Technologies Group combines the talents and disciplines of Allen Products, ATM Fly-ware and Adaptive Video Walls and Displays, and offers state-of-the-art rigging and mounting solutions for a wide range of audio and video applications. Adaptive’s combined divisions are a major resource worldwide by way of the design, development and manufacturing of professionally installed AV mounting and rigging equipment. Each brand offers its own standard and unique time-saving solutions, plus unlimited custom products for any venue or application.

In addition to providing a wide selection of popular mounting and rigging solutions, Adaptive is a major resource for hundreds of commonly used and often hard to find rigging hardware and fastener items, including metric sizes. Based in Signal Hill, California, all overhead products and parts are made and assembled in the USA.

ATM Fly-Ware is the world’s leading designer of certified, pre-engineered professional loudspeaker rigging systems for permanent installations and live performances. Allen Products is a leading designer and supplier of universal fit standard, custom and OEM loudspeaker mounts, mounting loudspeakers to walls, ceilings, under balconies, to poles and vertical columns. Adaptive Video Walls and Displays is the premier provider of innovative interlocking wall, ceiling and floor mounted video wall frames and flyable video wall assemblies for multiple narrow bezel LCD, LED and plasma monitors.

For more information, visit http://adapttechgroup.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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