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Archive of the Events Category

Prism Sound Assists With Gavin Harrison’s Drum Masterclass

Internationally acclaimed drummer Gavin Harrison who has worked with a wide range of artists including Iggy Pop, Sam Brown and King Crimson, recently held a drum workshop at Ananda Studios in Cambridge, during which he revealed the secrets of creating a great drum take.

Hailed as a unique and inspiring event by those who attended, the workshop focused on the demands of being a session player and how to deliver a great performance, even when under pressure.

After starting the session with some basic coordination exercises, Harrison, explained the drum part in a specific song and described the techniques he would employ to deliver and capture the sound. Afterward, those taking part were given the opportunity to play the drum part on his kit and have it recorded in Logic by Ananda Studio’s engineer Neil Cowlan so that they could review their performance with Harrison.

“The opportunity to play along with Gavin and then have him critique my performance was great,” said drummer Russ Tarly, one of the 24 people who attended. “This is the first time I’ve come across such a hands-on event and it worked really well. I knew I wanted to do it because it was so specialized. I’d love to see more events like this because I’m sure there are plenty of other drummers who would enjoy going through this experience.”

To ensure the highest possible audio quality throughout the recording chain, Ananda’s Neil Cowlan deployed two recently acquired Prism Sound Atlas audio interfaces, which were used to track 9 microphones from the drum kit into Logic.

As the latest addition to Prism Sound’s professional USB interface family, Atlas is aimed squarely at multitrack recording applications. Atlas benefits from Prism Sound’s 27 year history in digital audio processing and interface design and incorporates the company’s latest award-winning CleverClox dual hybrid clocking technology as well as eight of the company’s acclaimed microphone preamplifiers as standard. The Prism sound mic preamps are based on the very successful Orpheus preamps, but are upgraded with 20dB pads now available for all inputs. Atlas offers recording professionals ultimate quality analogue and digital I/O for Mac or Windows PC at sample rates up to 192kHz. In addition to the USB host interface, Atlas also features Prism Sound’s new MDIO interface expansion slot, which was first incorporated into Titan and announced at AES New York in October 2013. Using this miniature expansion slot users can, for example, directly connect to Pro Tools|HDX systems and can also run with Apple and Windows native applications over USB. Other expansion cards are slated for future expansion of computer interface options.

For Gavin Harrison’s workshop, Prism Sound also loaned Ananda Studios a Lyra audio interface for additional monitoring. The microphones used for this project included a Shure SM91 and AKG D12VR for the kick drum; a Shure SM57 (top) and a Beta 57 (bottom) on the snare, an AKG C451 on rack toms and a Shure SM57 on floor toms.

Cowlan says: “The Prism Sound Atlas interfaces performed flawlessly, both during the Gavin Harrison workshop and at a private seven hour session that took place the day before. They are truly amazing AD converters and mic-pre’s that sound fantastic. It is no surprise that Prism Sound units are found in some of the finest recording studios in the world and the fact that we can now offer them, too, gives people another great reason for coming to record here.”

Located in the Cambridgeshire village of Littlington, Ananda Studios is a purpose built facility housed in the old Neve factory. Originally designed by Andy Munro, the studio was once used for R&D purposes and to demonstrate Neve consoles. Today, it is popular with a variety of artists who appreciate the combination of tranquil surroundings, great room acoustics and an extensive equipment list.

“The live room is a fully acoustically designed space that sounds wonderful for anything you can imagine recording. Drums, string quartets, guitars, vocals, percussion – it all sounds great,” Neil Cowlan says. “We also have a large range of microphones, pre-amps, EQ’s and other equipment to cater for almost any project, along with a huge collection of guitar and bass amplifiers including Marshall, Fender, PRS, Orange and Matamp.”

Following on from the success of the drum workshop, Cowlan plans to host similar events at the studio and will be announcing these very soon.

Prism Sound’s sales director Graham Boswell, who attended the workshop with Bernhard Nocker from the company’s sales and marketing team, adds: “We were delighted to be able to support this event by loaning the studio equipment and look forward to working with Neil again in the future.”

-ends-

About Prism Sound
Founded in 1987, Prism Sound manufacture high-quality professional digital audio equipment for the International broadcast, film, music production, manufacturing and telecommunications sectors. The company’s product range includes the Prism ADA-8XR precision 8-channel converter unit, which is regularly used for music and film soundtrack projects by clients such as EMI Abbey Road, BBC, Sony, Lucasfilm and Walt Disney. Prism Sound also manufactures a range of audio test and measurement products, including the de facto standard DSA-1 handheld digital audio generator/analyser and the dScope Series III audio analyser system.

For more information: www.prismsound.com

Hollywood Post Alliance(r) Opens Official Call For Entries for the 2014 HPA Awards

The Best in Post Production Spotlighted in 9th Annual Award Gala

(Hollywood, CA) The Call for Entries has been announced for the 2014 HPA(r) Awards by the Hollywood Post Alliance(r). The HPA Awards will take place on the evening of November 6, 2014 at the Skirball Cultural Center in Los Angeles, CA.

The HPA(r) Awards recognize the achievements of the individuals and companies that have contributed to creative excellence and groundbreaking technologies within the post production industry and are considered the standard bearer for excellence and innovation.

The HPA Awards invite entries in the following competitive categories:

* Outstanding Color Grading-Feature Film
* Outstanding Color Grading-Television
* Outstanding Color Grading-Commercial
* Outstanding Editing-Feature Film
* Outstanding Editing-Television
* Outstanding Editing-Commercial
* Outstanding Sound-Feature Film
* Outstanding Sound-Television
* Outstanding Sound-Commercial
* Outstanding Visual Effects-Feature Film
* Outstanding Visual Effects-Television
* Outstanding Visual Effects-Commercial
* Engineering Excellence Award
* HPA Judges Award for Creativity and Innovation in Post Production

The period of eligibility for the HPA Awards is September 4, 2013 through September 2, 2014. To be considered eligible, work must have debuted domestically and/or internationally during this period. Entrants need not be members of the Hollywood Post Alliance or working in the U.S. to submit work for consideration. Lists of previous years’ winners can be found by visiting www.hpaawards.net.

Complete rules, guidelines and entry information are available at: www.hpaawards.net.

Submissions for the creative categories will be accepted May 16, 2014 through July 11, 2014 and Early Bird Entries (reduced fee for the creative categories) will be accepted through June 6, 2014. Submissions for the Engineering Excellence Award and the Creativity and Innovation Award will be accepted May 16, 2014 through June 20, 2014. Entrants for the Engineering Excellence Award will be invited to present at a special HPA judging event in early August.

Contact Alicia Rock at 213.614.0860 or write to arock@hpaonline.com for information about sponsorship opportunities for the 2014 HPA Awards show. For more information about the HPA Awards, visit www.hpaawards.net or call 213.614.0860.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.

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Media Contact:
ignite strategic communications
p: 818.980.3473
Christine Purse, chris@ignite.bz or
Mimi Rossi, mimi@ignite.bz

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MerleFest 2014: The Tradition Continues with DiGiCo

Merle Haggard and his band performing on MerleFest 2014's Watson stage, which featured DiGiCo SD10 house and monitor desks (plus an SD11 for the adjacent Cabin stage)

SE Systems deploys numerous SD series consoles for 27th annual event

WILKESBORO, North Carolina — Country music superstars Alan Jackson and Merle Haggard, as well as bluegrass icons Dr. Ralph Stanley and Ricky Skaggs, were among the 130 acts over four days in late April whose tunes wafted pristinely from MerleFest 2014. As has been the case for the past 26 years, DiGiCo consoles processed much of the music emanating from the Wilkesboro, NC festival’s 13 stages, helping to cement MerleFest’s reputation as a highly celebrated perennial American music event.

MerleFest was founded in 1988 in memory of Eddy Merle Watson, son of bluegrass legend Doc Watson, as a fundraiser for Wilkes Community College and to celebrate “traditional plus” music, a term coined by Doc Watson to describe the wide variety of musical genres and styles celebrated at MerleFest.

Since the festival’s beginnings, Greensboro-based SE Systems has been handling sound for MerleFest. SE Systems CEO and Founder Cliff Miller was working with Doc Watson at the time and helped put the audio production in place for the first MerleFest, which was quaintly mounted on the back of a flatbed.

Ricky Skaggs & Kentucky Thunder mixed via a pair of DiGiCo SD10 desks on the Watson stage of MerleFest 2014

Sound quality is SE Systems’ primary consideration in anointing DiGiCo as its console supplier of choice. “The SD10s have been our workhorse for the last few years; they just sound great,” says Miller, a pro sound pro, as well as a first-rate musician himself; after Merle died in a tractor accident, Miller started filling in on guitar at many of Doc’s gigs.

DiGiCo consoles, according to SE Systems Media Relations Director Bryan Smith, are ideally suited for country music and bluegrass. “Acoustic instruments come across in a very natural way,” he says. “When you put acoustic instruments in front of a mic, you don’t want the preamps, effects or processing to change the sound. Cliff carried the DiGiCo SD10s on tour with Alison Krauss and we currently have two out with her now. When you’re mixing the number one female Grammy Award winner, it better sound good. The DiGiCos have proved that night after night.”

He goes on to explain that the DiGiCo boards are “very transparent and sound like the old analog desks.” When comparing digital consoles, DiGiCo’s 96KHz performance was “what also helped us decide on the SD10s. All of the plug-ins and effects work perfectly and it’s a fairly easy console for guest engineers to mix on in a festival situation. We also see DiGiCo on many of the artist’s riders.” This detail was underscored by the fact that headliner Alan Jackson brought in a DiGiCo SD8 for his Thursday night set.

On the main Doc & Merle Watson Theatre stage this year, two DiGiCo SD10-36 consoles were used for mains and monitors. The adjacent Cabin stage, which was used for smaller acts while the primary stage was reset, featured a compact SD11 to mix mains and monitors and was positioned next to the primary stage SD10 FOH desk. Smith describes the SD11 as “a great small rack mount mixer with all of the ‘big boy’ features.”

Scythian and a DiGiCo SD9 monitor console in action at the MerleFest 2014 Dance stage (photo credit: Todd Dupree)

The Creekside stage used two SD10-24s for mains and monitors, while the Dance stage used two SD9s for mains and monitors. “This was the first year we used the SD9 at this stage,” Smith notes. “It worked fantastic; all the guest engineers loved it.”

An additional DiGiCo SD9 was used in the recording trailer. With every DiGiCo console deployed using either a D-Rack or SD Rack, all stages had fiber runs and SE recorded everything to a Live Tracker for archival purposes.

That DiGiCo still figures prominently in the MerleFest gear complement is hardly a surprise. Three years ago Miller bought two SD10s – SE Systems’ first DiGiCos, not to mention the first SD10 desks in the US – sight unseen. “I have been in the industry for a very long time and this was the first time that I ever purchased two new consoles without even putting my fingers on the faders! The sound quality is the best I’ve ever heard in a digital console, surpassing most analog consoles. The SD10 can be configured to operate like any old favorite console, but with hundreds more features,” he says.

About DiGiCo
DiGiCo is a UK-based manufacturer of some of the world’s most popular, successful and ground-breaking digital mixing consoles for the live, theatre, broadcast and post production industries and is exclusively distributed in the U.S. by Group One Ltd. of Farmingdale, New York. For more information, go to: www.DiGiCo.biz

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Revolabs Revs Up for Business Breakthrough Event

Company Showcase Brings Forward-Thinking Unified Communication Innovations to Enterprise Settings

SUDBURY, Mass. — May 15, 2014 — Revolabs today announced that it will be showcasing its next-generation Executive Elite wireless microphone system and audio-enhancing FLX UC 500 USB conference phone at the Business Breakthrough Event 2014 on May 29. Held at The Brewery, a historic eighteenth-century venue in the heart of London, the Business Breakthrough Event 2014 brings together industry leaders to explore how conferencing and collaboration products and services are changing the future of the enterprise workplace. more

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PESA Recognized for International Sales with NAITA’s 2014 Global Trade Award

Huntsville, Alabama – PESA, a leading designer and manufacturer of professional audio and video distribution solutions, today announced it has received the prestigious 2014 Global Trade Award from the North Alabama International Trade Association (NAITA). The award was presented on April 29 during NAITA’s 31st annual World Trade Day Luncheon in Huntsville.

PESA, which celebrated its 40th anniversary in 2013, has been involved in international sales for more than 35 years, and sells its routing and processing equipment in more than 20 countries. While Europe has historically been PESA’s largest international market, the company is positioned for increased sales in Southeast Asia, South America and the Middle East in 2014.

For years, PESA has promoted its products internationally through an extensive dealer network led by an international sales manager. PESA maintains an office in Canada and recently established an office in China to promote sales and business development. The company will also exhibit at three international trade shows this year, including IBC2014 in Amsterdam in September.

The NAITA Global Trade Award honors local businesses and organizations for pursuing and penetrating global markets. By recognizing these efforts, NAITA hopes to encourage other companies to explore or expand their international business efforts, as well as strengthen the network of businesses involved in international trade. PESA is a corporate NAITA member and actively participates in NAITA programs.

In March, PESA was also a recipient of the 8th annual Governor’s Trade Excellence Award, which was presented by the Alabama Department of Commerce and the Export Alabama Trade Alliance. The award acknowledges Alabama-based companies that excel in overseas sales and service.

“It is very gratifying to be recognized for our international sales efforts, and NATIA’s Global Trade Award is a huge honor for us,” said Chuck Tillett, PESA president and COO. “At PESA, we are developing new products and expanding our current product lines, and international sales remain an important part of growing our business.”

About NAITA

The North Alabama International Trade Association (NAITA) is a business-driven organization committed to increasing knowledge, interest, and activity in international trade in North Alabama. NAITA’s mission is to promote economic growth through international trade education, training, and networking. Further information on NAITA is available at www.naita.org.

About PESA

As a leading provider of audio/video (A/V) Baseband and IP connectivity products, PESA offers a wide selection of multi-path streaming products, routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, medical, broadcast, and mobile truck applications. From large to small-scale A/V routing and extender products to multiple IP streaming appliances, PESA offers a diverse suite of AV products, all of which are supported by 24/7 technical support. PESA is located in Huntsville, Ala., with regional sales offices throughout North America and China. Our cost effective solutions are available around the world through our industry leading team of Channel Partners offering local support and installation. All products mentioned herein are trademarked property. Learn more about us at www.pesa.com and www.pesaxstream.com. Follow us on Twitter: @PESA_ONLINE.

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Moody Gardens Chooses D3D Cinema and Christie for 4K 3D Giant Screen 6P Laser Projection System

Christie® and D3D Cinema are pleased to announce that the world’s first museum-based 4K 3D giant screen 6P laser projection system will be installed and premiering at Moody Gardens MG3D Cinema in Q4 2014. The system design and configuration will further distinguish the Moody Gardens MG3D Theater as one of the world’s most premier cinema venues.

“This is the game-changing milestone that the museum giant screen industry has longed to achieve for many years,” said Don Kempf, president and founder of D3D Cinema. “Moody Gardens’ audiences will be the first in the world to have a 6P giant screen laser experience, unarguably the future of cinema presentation. The DCI and DIGSS-compliant Christie laser solution, coupled with 6P glasses technology, will be unparalleled in terms of image quality. D3D has always been committed to designing first-rate giant screen solutions that are built on a more economically viable business model. It’s a great thrill to be able to achieve this goal AND be first to market with such a premium solution.”

John Zendt, CEO of Moody Gardens agrees. “D3D Cinema has proven time and again that they can deliver the goods first, better and more efficiently. We thoroughly researched all known laser options and the D3D/Christie solution beats the competition across the board – including, significantly, the price. We’ll own this laser system outright, which is important to us, saving significant operating dollars over the life of the laser modules. We’re really proud to have our theater represented as a pioneer in digital cinema and invite all museum executives to visit for a demonstration.”

Christie 4K 6PLaser Digital Projection System

The upgrade will replace Moody Gardens’ existing 4K xenon system with a state-of-the-art pair of Christie 4K laser projection heads, a 6P modular laser light farm with fiber optic delivery, Christie 4K 3D high-bitrate server, new giant screen 6P laser glasses, and a new premium white screen. “Our 6P laser design is a huge step forward for the industry,” said Don Shaw, senior director, Entertainment Solutions, Christie. “This particular system is designed to achieve up to 14-foot lamberts onscreen in 3D, far exceeding any ‘ultra-bright’ industry standards. Our non-flashing 6P architecture is by far the most light-efficient 3D technology on the market, providing incredible brightness, enhanced color gamut and a remarkable contrast ratio. On a speckle-free premium white screen, Moody Gardens will deliver a peerless cinematic presentation to their audience. It’s a real feather in our cap to have Moody Gardens as a flagship theater.”

This latest collaboration between D3D and Moody Gardens builds on a longstanding partnership. In January 2011, D3D and Moody co-hosted the first annual Digital Cinema Symposium, showcasing 4K projection technology on a giant screen for the first time, including the first 4K vs. 70mm split screen shootout. The following year, at the 2012 Digital Cinema Symposium, D3D showcased the first 4K 3D demonstration, 11.1 3D audio, high frame rate 3D as well as a prototype laser on a giant screen, all industry firsts. The 2012 event was a milestone, marking the first time that industry professionals overwhelmingly acknowledged a digital presentation exceeded the quality of a 70mm film in a side-by-side comparison. A case study was recently published by D3D & Moody Gardens illustrating the financial benefits and qualitative success of digital presentation and rebranding.

Moody Gardens’ marks the first giant screen laser deal of many for D3D and Christie. “Lasers raise the bar,” adds Kempf. “After Moody Gardens, our first laser dome system is around the corner, which will save our dome clients hundreds of thousands in operating costs per year. The giant screen industry is about to look quite a bit brighter!”

Tekserve to Host Gathering of the Gear Event at Retail Store

Audio Technology Fair Gives Customers Unique Access to Top Audio Vendors on Thursday, May 22, 2014

NEW YORK CITY, MAY 12, 2014 – Tekserve, a leading provider of technology solutions for creative professionals is hosting its Gathering of the Gear event, an audio fair on Thursday, May 22, 2014, from 3 p.m. to 8 p.m. The event, with support by media partner WBGO, will take place at the Tekserve retail store, located at 119 West 23rd Street in New York City.

Gathering of the Gear will kick-off at 3 p.m., when audio producers, musicians and consumers will have the opportunity to test the latest gadgets, gear and technology from a variety of top audio manufacturers and speak with the experts behind it all. Confirmed vendors include: Avid (featuring Pro Tools), Apogee, Ableton, Magma, LaCie, G-Tech, iZotope, Universal Audio and Genelec.

Tekserve will also be providing wireless speaker and headphone testing stations for audiophiles looking to upgrade their headphones, home studio or home audio systems. Additionally, WBGO will stream a live radio feed of the station’s programming through the headphone and speaker demo stations, so that fans of WBGO can listen to content while testing out a pair of the headphones.

Later, at 5 p.m., Tekserve will begin serving refreshments to accompany musical performances by Brooklyn-based electronic musician Erin Barra and The People’s Republic of Sound Presents Thomas Piper Jr. In addition, there will be a Pro Audio Gear sale set up in the lower level of the store, featuring up to 75 percent off of last season’s stock.

“The pro audio community is thriving,” says Ben Casey, Professional Audio Retail Manager, Tekserve. “There are so many exciting new technologies this year that marry the high tech with the best classics of yesteryear. We are proud to connect our customers with leading vendors in the industry. Whether you’re a production pro seeking workflow support, an experienced consumer or a newbie just starting to build your home studio or audio system, our Gathering of the Gear event is sure to have just what you’re looking for and more.”

Attendees are welcome to visit tekserve.com/werock to register and for more information. Those attending are encouraged to share their live experiences via social media. Attendees and even audio fans not in attendance, can use #TekAudio when referencing the event on: Facebook (www.facebook.com/Tekserve), Twitter (@Tekserve), Instagram (@Tekserve) YouTube (www.youtube.com/tekserve) and LinkedIn (www.linkedin.com/company/tekserve).

Following the event, Tekserve will be hosting educational seminars in late May and early June for creatives working in the audio production industry. Each seminar session will be an intimate educational opportunity to interact with Tekserve’s Audio Specialists, a variety of audio vendors and professionals using the products represented, in their workflows.

As educational seminars and guests are finalized, Tekserve will update registration details here: events/tekserve.com.

About Tekserve
Tekserve delivers a broad range of enterprise services, solutions and products to support the technology needs of businesses in fields ranging from finance and retail to media and entertainment. Employing best in class products from a wide range of technology manufacturers, Tekserve helps clients by identifying, engineering, deploying and supporting the best possible solutions for their technology challenges.

From its famous New York City retail location in Chelsea, Tekserve, stocks a wide variety of Apple products, accessories, storage solutions and display devices. Tekserve also provides system rentals, workshops and certified training, as well as the finest repair and support services. Since its inception in 1987, Tekserve has been dedicated to the service of its customers and the surrounding community. For more information, visit www.tekserve.com.

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Christie Mirage 4K Projector Screens Trumbull’s ‘UFOTOG’ in 3D 4K at 120 FPS

Filmmaker and Visual Effects legend Douglas Trumbull is partnering with Christie® on May 11 to premiere UFOTOG, a dramatic 10-minute experimental sci-fi story about a lone man attempting to photograph UFOs. Directed by Trumbull and created in 4K 3D at 120 frames per second (fps), the short film will be screened on a Christie® Mirage 4K35, the world’s first and only 4K DLP® resolution projector running at a true 120Hz, at the Seattle Cinerama Theater’s 2nd Annual Sci-Fi Film Festival.

“By using the latest technological advances in a smaller, less expensive space I can create and shoot live action content in a virtual environment at an actual 120Hz at full 4K resolution,” said Douglas Trumbull. “This ensures that the film will have the intended impact of an immersive, action 3D experience that can only be achieved on a Christie Mirage 4K at a true 4K 120Hz playback rate for a special venue or advanced immersive theatrical environment.”

Filmmaker Douglas Trumbull screening UFOTOG

With UFOTOG, Trumbull will demonstrate his ground-breaking MAGI process, which explores a new cinematic language that invites the audience to experience a powerful sense of immersion and impact that is not possible using conventional 24 fps or 3D standards.

“With Trumbull’s vision and process, he is taking the audience experience to an entirely new immersive story-telling level, beyond anything ever seen in the cinema world,” said Larry Paul, senior director, technology and visualization solutions, at Christie. “In fact, the use of the Christie Mirage 4K35 DLP® projector is the first screening of its kind showing in true 120Hz.”

The Christie Mirage 4K series (4K24 and 4K35)
The Mirage product line offers significant benefits to the global business and visualization markets, including theme parks, special events and custom theaters that rely on both 3D and single or multiple channel immersive displays, but it can also be used in filmmaking and post production for reviewing 4K shots from 24 to 120 fps at a full 4K resolution. The Christie Mirage 4K projectors provide outstanding flexibility in brightness from 10,000 to 35,000 lumens, a variety of input options including DisplayPort, HDMI and DVI and built-in Christie Twist™ for curved screens and blended array visualization applications.

Christie Powers World Premiere of ‘X-Men’ at the Jacob Javits Convention Center

Christie® has been selected by preferred partner Digital Media Systems (DMS) to provide the 3D digital cinema projection technology for the world premiere of 20th Century Fox’s film X-Men: Days of Future Past on Saturday, May 10. DMS will transform the River Pavilion at the Jacob Javits Convention Center into a state-of-the-art, fully equipped theater to screen the highly anticipated X-Men sequel, with two Christie Solaria® Series digital cinema projectors lighting up a 26-foot by 62-foot screen with bright, vivid images and 4K resolution.

Directed by Bryan Singer, X-Men: Days of Future Past is the seventh motion picture in the X-Men series and boasts an impressive cast, including Hugh Jackman, Jennifer Lawrence, Halle Berry, and Matthew Vaughn. The world premiere will be a star-studded extravaganza with the red carpet and audience featuring some of the film’s stars, other A-list celebrities, and nearly 1,500 additional viewers.

X-Men: Days of Future Past

20th Century Fox chose Digital Media Systems, its primary East Coast projection and sound team, to provide the technical support, integration, and installation for the film’s debut. A preferred Christie partner, Digital Media System’s long-standing relationship with Christie gave it complete confidence in installing Christie Solaria Series projectors to bring X-Men to life on the big screen with stunning 3D visuals.

“The River Pavilion presents a challenging layout for the event, as all of the equipment, including seats, projection, drapes, and sound systems, needed to be brought in to create as close to a theater auditorium experience as possible. In selecting the projection system, we knew we could count on Christie’s powerful technology to come through for us,” said Gregg Paliotta, president and owner of Digital Media Systems. “With the projection booth over 140 feet away from the screen, Christie Solaria projectors will light up the screen flawlessly with sharp, vivid 3D images to capture every action-packed minute.”

“We are pleased that Digital Media Systems trusted Christie to fully immerse the audience in the 3D world of the X-men,” said Kathryn Cress, vice president, global & corporate marketing, Christie. “Movie premieres are a great opportunity for Christie to showcase its superior digital cinema technology, and we are confident that our projectors will provide the reliability and flawless visual quality that is needed at such a high profile event.”

In order to provide the high brightness, high resolution, and rich saturated colors needed for the premiere, Digital Media Systems will converge the light from two 4K Christie Solaria Series CP4230 projectors to produce seamless 3D images on the giant screen. This superior 4K projection solution features the Christie 4K+4 advantage, which includes maximum performance for 3D and Christie Pixel Track™ technology for optimum image quality.

Christie Projectors Used to Reach Out to Voters During India’s General Elections

Christie® visual technology has been selected to help maximize the reach to potential voters across India in the current massive “digital” electoral campaign rolled out during the country’s ongoing general elections, which takes place from April 7 to May 12, 2014.

Extensively “driven by visual technology,” the general elections will see more than 814 million Indian voters casting their ballots to elect a new parliament. Close to 200 Christie Roadster HD14K-M and Roadster HD20K-J 3-chip DLP® projectors have been used by the Bharatiya Janata Party (BJP) at more than 400 locations nationwide with the plan of having close to 2,000 events in total. The projectors are used to display holographic images of BJP candidate Shri Narendra Modi at election rallies, where he addresses multiple audiences at scheduled locations simultaneously across India. This is the largest deployment of Christie projectors for a single event in India to date.

Engineered specifically to produce unbelievably bright images with stunning detail and depth of color, the Christie Roadster Series delivers pure power with purpose-built features. Designed with built-in handles, an improved airflow system and multiple rigging points, these powerhouse projectors stack up against the rigors and stress of rental/staging, making them the ideal choice for deployment during this staggering electoral campaign.

These compact projectors feature HD resolution and a variable contrast ratio of 1600–2500:1 for brilliantly crisp, detailed images. Equipped with DLP® technology, high-quality optics and 10-bit image processing, the Christie Roadster Series delivers crisp, clean images with perfect color saturation and spectacular video. Coupled with other benefits such as low cost of operation and ease of use, the Christie Roadster Series is undoubtedly the de-facto standard for rental/staging. The reliability and durability of these projectors make them ideal for delivering consistent, repeatable performance with no down time for the most demanding users to create fully immersive visual experiences.

“We’re honored to be part of the excitement during the Indian general elections period where so many of our projectors are deployed at such a grand scale for the first time in India by one of the major political parties for its enormous electoral campaign,” said Ken Wheatley, director of sales, Christie Asia Pacific. “The Christie Roadster Series projectors are known for their unparalleled performance and reliability, and we’re pleased that they are actively and innovatively used in these massive events that effectively showcase how the power of advanced visual technologies can bring people together to create and share experiences.”

UK-based Musion Das Hologram is responsible for consulting, designing and managing these holographic election addresses made by the veteran politician. The 3D holographic projection has been made possible by Musion’s advanced hologram technology using its proprietary Eyeliner™ system. Speeches are filmed and broadcast live via a satellite uplink to the fixed or mobile stages (30-feet by 30-feet) at each day’s events. The 3D lifelike holographic-type displays of the politician are projected at each location using a Christie projector mounted high above the stage to stream visuals to the bounce screen, which reflects the image on the stage. The stage holds the Eyeliner screen which is made of a unique and patented film that delivers the 3D illusion.

The team from BJP’s headquarters is able to view exactly what is being broadcast at any given time, as images are beamed back to the HQ from the various venues and simultaneously displayed on a massive screen. In addition, the vehicles housing the mobile stages, as well as fixed stages are designed and built by Musion. It also trained over 200 installation crews in setting up and using all the equipment deployed at all locations.

“We chose to partner with Christie on Shri Narendra Modi’s 2014 election project due to their market-leading levels of performance, service and reliability. With 200 event teams clocking up tens of thousands of miles throughout the 45-day election, Christie’s Roadster HD14K and HD20K projectors are the perfect choice offering excellent performance with the robust reliability needed,” said Giovanni Palma, director, Musion Das Hologram Ltd. “The combination of Musion Das Hologram products for holographic systems and Christie’s projectors delivers a stunning level of clarity that is amazing millions of people each night of the campaign.”

The results are breathtaking, highly realistic visuals that have since become a hit with supporters in various parts of India throughout the voting period. Spectators at various rallies have described the visual experience as “ecstatic” because the 40-foot by 40-foot by 35-foot holographic projections of Shri Modi are so real that it makes them feel he is standing in front of them.

Shri Modi had successfully worked with both Musion and Christie’s visual solutions for the first time during his 2012 Gujarat assembly election campaigns. This innovative move through which Shri Modi’s speech was broadcast simultaneously at 53 locations across 26 cities in Gujarat has earned a place in the Guinness Book of World Records. Now, with a planned outreach of close to 2,000 events in total, Shri Modi is all set to break his own record.

“The Christie brand has been firmly established in India over the years following several successful projects such as the recent Lusofonia Games and Gujarat assembly election campaigns in 2012,” said Lin Yu, vice president, Christie Asia Pacific. “We’re happy and proud that Christie’s visual solutions have been once again selected for India’s general elections and I’m confident that our solutions will meet the needs of everyone who use them.”

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