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HPA Tech Retreat Celebrates 20 Years of Inquiry and Illumination

Industry Thought Leaders and Technology Mavens Head Back to Palm Springs for Thoughtful Exploration of an Industry in Transition

(Los Angeles, CA) For the past twenty years, the Hollywood Post Alliance(r) (HPA) Tech Retreat(r) has gathered a veritable who’s who in engineering, technology, creativity, and strategic business together for a structured yet informal meeting of the minds; where top industry leaders engaged in all aspects of production, distribution, post production, film, television, web and related endeavors, gather in an environment conducive to the exchange of knowledge and information. This year’s 20th Anniversary confab promises all of that and more from February 17-21, 2014 at the Hyatt Regency in Indian Wells near Palm Springs, CA.

The Tech Retreat offers attendees the chance to explore the opportunities and the complexities facing an industry in transition, and to investigate new solutions and technologies that impact its many constituents.

The HPA Tech Retreat offers lively conference sessions, networking events and technology demonstrations to an engaged audience of participants and panelists that hail from a pool of the top technical, creative, business and hands-on experts. Topics will take the Tech Retreat audience from the nitty gritty to the very precipice.

For a full schedule, visit http://bit.ly/1cwt7B2. On Monday, February 17th, the event opens for early registration and a pre-Retreat course titled Physics, Psychophysics, and Vision for Advanced Motion Imaging from Charles Poynton and John Watkinson. Tuesday launches the HPA Tech Retreat, with the HPA Supersession: The New Normal is Anything But, focusing on the impact of new distribution platforms in production and post. Wednesday through Friday mornings feature breakfast roundtables where any industry relevant topic goes. The HPA Demo Room opens on Tuesday with demos and cocktails and is a hotbed of new products and technologies that feature curated and expert-demos which illustrate the latest developments. Wednesday focuses on the consumer experience and impact, and Thursday production and post. The Tech Retreat concludes Friday morning, with highlights and an emphasis on engineering. The entire event features many opportunities for one-on-one discussion with industry innovators, technology experts, business executives and other top professionals.

Mark Schubin, Multiple-Emmy-award-winning SMPTE Fellow has been working in television since 1967, writing about it since 1972, and chairing the HPA Tech Retreat program since 1997, commented on the engaging presentations set for next month. “We are dealing with fundamental changes in the very nature of our industry, from changing methodologies – broadcast, cable, DVD, DVR, for example- to the previously unthinkable, such as giving fans in a stadium access to their own instant replays, letting social media shape programming, and all of those things that lay beyond. This is a challenging but expansive time. For example, at the Tech Retreat, we’ll feature a presentation that may appear to be purely tech-focused and narrow (i.e., new display connections) but it will show how the consumer technology is powerfully driving the professional world. As always, we’ll be digging into important topics that are thought provoking, but are also important in terms of our businesses and careers, including two of the most critical issues in our industry: the change from video-specific technology to commodity information technology, and the question of what comes next on the screen, and what delivers the biggest bang for the buck?” Schubin notes, “Maybe it’s something a lot simpler than “4K.” He concludes, “And, we’re spending a day with a provocative dive into one of the most important topics there is – color.”

Leon Silverman President of the HPA noted, “This year is a significant milestone for the HPA Tech Retreat as we look back over the incredible effect that technology has had on our industry over the past 20 years. As the world of film and television became increasingly impacted by computer and digital technologies, the HPA Tech Retreat served as an important common ground for our industry to experience and drive transformative change together. Now more than ever, the Tech Retreat serves as an important bridge between so many of the rapidly changing aspects of our industry. As I do every year, I look forward to spending time with the most interesting people I know, and ones I hope to know, at the HPA Tech Retreat.”

Early bird registration pricing will end on January 10 and the Tech Retreat demo room still has a few remaining spaces left. For full information and registration visit www.hpaonline.com or call the HPA office at (213) 614-0860 or email Eileen Kramer – ekramer@hpaonline.com.

About the HPA Tech Retreat(r)
The HPA Tech Retreat(r) is an informal gathering, in the Palm Springs area, of the top industry engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital cinema, post-production, film, television, video, broadcast, and related technology areas, for the exchange of information.

The HPA Tech Retreat(r) will be presented with generous support from Foundation Members: Avid, Company 3, Deluxe, Dolby, EFILM, Encore; Gold Sponsor: Rohde & Schwarz and Brand Sponsor: Cloud Sigma.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

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Media Contact:
Chris Purse, 818.303.8088
ignite strategic communications
chris@ignite.bz or mimi@ignite.bz

Extron Introduces Compact, Economical Audio Amplifier with Exceptional Performance

Extron Electronics is pleased to announce the immediate availability of the MPA 152 Plus, a new quarter rack width, stereo integrated mini power amplifier that delivers 15 watts rms per channel, and provides several performance enhancements over the previous MPA 152. The MPA 152 Plus features a 90 dB signal-to-noise ratio with 0.1% THD+N, offering exceptional performance for speaker systems requiring compact, economical audio amplification. The MPA 152 Plus is an ENERGY STAR® qualified amplifier with an Extron exclusive, highly efficient, advanced Class D amplifier design. It also features patented CDRS™ – Class D Ripple Suppression technology that provides a smooth, clean audio waveform and an improvement in signal fidelity over conventional Class D amplifiers. The Extron exclusive high efficiency design generates very little heat and allows the amplifier to be fanless and operate in environments with little or no ventilation. more

Christie Digital Projectors Power Immersive MoMA Exhibition

Christie® projectors have been selected by The Museum of Modern Art (MoMA) for their presentation of the exhibition Isaac Julien: Ten Thousand Waves, a moving image installation by the renowned artist and filmmaker on view in the Donald B. and Catherine C. Marron Atrium from November 25, 2013 through February 17, 2014. Working with MoMA, Christie partner Michael Andrews Audio Visual Services (MAAVS) selected eight Christie WU14K-M WUXGA DLP® projectors and one Christie HD14K-M 1080 HD DLP® projector to meet the needs of the exhibition and realize the ambitious vision of the artist.

Ten Thousand Waves premiered at the 2010 Sydney Biennial, and has been exhibited internationally to wide acclaim. The original inspiration for the 50-minute presentation was the Morecambe Bay tragedy of 2004, in which 23 Chinese cockle pickers drowned on a flooded sandbank off the coast of northwest England. The Christie projectors will display the installation’s beautifully crafted visuals, which incorporate images of archival footage recorded by a police helicopter the night of the tragedy, accompanied by audio recordings of distress calls from the scene. With this tragedy at the center of the work, Julien poetically interweaves images of contemporary Chinese culture with its ancient myths.

Christie Delivers for MoMA and the Artist
The technology used to present Ten Thousand Waves is essential to its exhibition at MoMA. A total of nine Christie projectors will display the work onto nine doubled-sided screens ranging in sizes from 16 feet wide up to 23 feet wide, all hung at multiple levels and locations throughout the atrium. The exhibition is intended to be viewed not only from ground level, but also from the upper floors, which themselves are at various heights and angles to the display and look down on the space. These multiple perspectives encourage audiences to move through, and interact with, the sights and sounds of the installation from their personal points of view.

Eight Christie WU14K-M projectors light up eight screens of various sizes, while one Christie HD14K-M projector lights up the ninth, and largest, screen. The intricacy of these arrangements required the use of cutting-edge audio-visual display technology to deliver powerful and bright images, as well as crisp and clear sound, to create a large-scale immersive experience. The projectors also had to be exceptionally bright to overcome the challenges of the high ambient light environment.

According to Michael Wright, President of Michael Andrews Audio Visual Services, it was paramount that the state-of-the-art display technology chosen run smoothly and bring all aspects of the installation together to achieve its full visual impact. The Marron Atrium is an expansive, high ceilinged, public space where the museum has less control of ambient light and sound, requiring a technological solution that could overcome these challenges.

“We choose Christie high performance projectors because they offer the most reliability and flexibility, and always deliver the excellence our customers demand in their visual displays,” said Wright. “The installation required full design flexibility, so that they could be arranged to fit the artist’s needs within the atrium space. Since the moving images are projected from challenging angles, the projectors also needed to match the images and colors flawlessly, making the Christie M Series a perfect fit for this project. Working on such a large scale and with so many projectors, the museum used the new Christie InControl™ App to individually control and calibrate every aspect of each projector wirelessly.”

“At Christie, we help our customers create and share the world’s best visual experiences, and we proudly support the works of innovative artists such as Isaac Julien, who are experimenting with unique ways to tell their stories to the world,” said Mike Garrido, senior product manager, Business Products, Christie. “Ten Thousand Waves is a great example of how advanced visual display technology can help facilitate an artist’s creative vision, and we are thrilled to provide Christie projectors for this exciting project at MoMA.”

Part of the Christie M-Series 3-chip DLP® projector platform, the Christie WU14K-M and Christie HD14K-M offer high resolution (1920 x 1200 WUXGA and 1920 x 1080 HD respectively), and feature embedded warping, blending, and color matching capabilities for ultimate design flexibility. Drawing a maximum power of 1500W with two lamps instead of four, they are also highly efficient, with low operating costs.

on Introduces New SoundField Wide Coverage Two-Way Ceiling Speakers

Extron Electronics is pleased to announce the immediate availability of the SoundField SF 26X, a two-way ceiling speaker featuring an open back and coaxial dual driver design for use in non-plenum airspace environments. The driver complement includes a 6.5″ (16.5 cm) woofer coupled to a 3/4″ (1.9 cm) ferrofluid-cooled dome tweeter. The SF 26X provides a frequency range of 50 Hz to 20 kHz for accurate voice and detailed music reproduction. This speaker offers a nominal impedance of 8 ohms, and is engineered with a wide, uniform 110° conical coverage and uncolored off-axis response. The SF 26X features a thin-edged bezel for a refined appearance on the ceiling, and a magnetically attached grille. more

It’s a first: TDC wraps Sydney Opera House and Sydney Harbour Bridge Pylons in projection for Australian Naval Spectacular

Watch the video at: http://bit.ly/19dRyyn

Achieving the very first projection onto both sides of the epic proportions of Australia’s iconic Sydney Opera House as well as onto the pylons of Sydney Harbour Bridge was by no means a small challenge for any technology company.

Australia was celebrating the first entry of the national Australian fleet into Sydney Harbour one hundred years ago and re-telling the story for The Royal Australian Navy’s International Fleet Review. Imagination Australia was the Creative team and Producer of the event, who engaged Technical Direction Company (TDC) as their video technology partner.

An evening spectacular involved video projection that was combined with stunning fireworks launched from seven warships. There was lighting from 28 land and ship locations plus live action on board ships culminating in an aerial fly past from the Royal Australian Air Force that was enjoyed by the millions lining the foreshore.

“The spectacular was created in seven acts, from introducing Australia’s original fleet, through 100 proud years of service to Australia, current capabilities, a moment of reflection for the fallen and a finale to rival Sydney’s New Year’s Eve,” said Heath Campanaro, Project Director at Imagination Australia. “The show was a once in a lifetime project and will go down in history as one of the most inspiring, moving pieces of creativity at this kind of scale.”

We make it happen

Digital video projection onto both sides of the Sydney Opera House and Sydney Harbour Bridge pylons was a first. To create such a visual spectacular, TDC worked for months of planning and testing with Imagination Australia to design and realise the brightest projection ever delivered.

TDC deployed a total of 56 Barco projectors including models FLM-HD20, HDF-W26 and HDQ-2K40 that were positioned at great distances and angles, including projection towers located up to 700 metres away from across Sydney Harbour. It was vital to that the projection was visible from all sides of the Harbour – which had not been done before.

TDC ensured that the content created by Imagination Australia was managed using Dataton WATCHOUT™ multi-image and display software and 26 computer servers. The entire proceedings were synchronised by timecode and transmitted across Sydney Harbour using Reidel MediorNet fibre optic media signal distribution and processing.

“The project took months of planning and days of painstaking projector alignment and positioning to get every pixel lined up and just right across various projectors,” enthused Olin Winton, Technical Manager at TDC.

“Rarely does a project of this epic scale take place in Australia. Our team of projection experts did a great job and we’re very proud of what we’ve delivered,” said Michael Hassett, MD at TDC.

The TDC project team for this event were:

Project Manager: Kain Jones
Technical Manager: Olin Winton
Head Technician: Steve Cain
Projectionists: Drew Ferors, Matt Teale, Anthony Pellizzari, Isaac McKenzie
Projectionist Assist: Max Rowen, Gareth Marsh

The biggest event to happen at Sydney Harbour for years, The Royal Australian Navy’s International Fleet Review was held from 3-11 October 2013.

Watch the video at: http://bit.ly/19dRyyn

Images provided with this story should be credited to: © Technical Direction Company.

Extron Now Shipping PlenumVault Systems That Offer Secure Mounting in a Suspended Ceiling

Extron Electronics is pleased to announce the immediate availability of PlenumVault Systems, a family of complete, centralized AV switching and control systems designed for classrooms with a suspended ceiling. These easy-to-use, easy-to-install, economical classroom AV systems use twisted pair technology for transmitting signals and include network connectivity for Web-based asset management, monitoring, and control. PlenumVault Systems take their name from the unique PlenumVault Mounting Kit that securely mounts and conceals system components in the plenum space above a suspended ceiling. more

Turkish Radio Television Goes On The Air With Shotoku Camera Support Systems

Big Win for Shotoku Includes Range of High Performance Tripod Systems, Paired With Pan & Tilt Heads

Staines, UK – Shotoku Broadcast Systems, a leading international manufacturer of advanced camera support products, has been awarded a tender from Turkish Radio Television (TRT) for a significant complement of manual camera support gear. Working through Istanbul-based Basari, TRT placed an order comprised of the Company’s professional tripods systems paired with heavy duty pan & tilt heads – all technically qualified and approved by TRT. Shotoku Sales Manager David Shepherd announced this important company sale from its European headquarters in Staines, UK.

“Naturally we are very pleased to see Shotoku’s continued growth in key regions such as Turkey,” says Shepherd. “We are confident that our professional systems will offer Turkish Radio Television the superior level of quality, support and reliability for which Shotoku is known. We view such a substantial sale of Shotoku support gear systems to TRT as another positive step in our continued efforts to make serious inroads in this important territory and better serve our customers in these particular areas of the world.”

TRT opted for various Shotoku tripod systems including the SP compact model, and numerous units from the Company’s heavy-duty TT/TD camera support range. The tripods offer excellent price/performance features and accommodate applications ranging from production to broadcast, studio, OB and EFP camera support. The tender also includes SH100 pan & tilt heads, Shotoku’s premier ENG/EFP unit, and the recently launched state-of-the-art SX300 fluid head, ideally suited for a variety of applications and the latest portable camera systems.

About Shotoku Broadcast Systems
Shotoku Broadcast Systems is an international leader in the manufacture and marketing of a full range of camera support products with emphasis on manual and robotic pedestals and pan/tilt heads for the television broadcast industry. The Company also provides robotic camera systems capable of interfacing with third-party equipment. Established as an engineering design firm specializing in advanced mechanics and electronic control systems, Shotoku maintains headquarters in Japan with offices in Staines, UK and Torrance, CA. The Company’s robotic camera systems are designed, developed and manufactured in Staines, UK. For further information: www.Shotoku.co.uk

Shotoku contact: James Eddershaw
+44 (0) 1784 224650 / mailto:info@shotoku.co.uk

Press contact: Desert Moon Communications / Harriet Diener
+1-845-512-8283 / mailto:Harriet@DesertMoon.tv

Clearwing Productions Chooses Technomad for Phoenix Zoo Audio Improvements

Technomad loudspeakers enliven “water lagoon experience” for visitors while giving zoo long-term outdoor audio solution

BOSTON, October 16, 2013 – The systems design and integration experts at Clearwing Productions last year overhauled the Phoenix Zoo’s annual seasonal spectacular “ZooLights,” transforming a linear roadside display into an immersive, 360-degree audio and lighting experience that encircled the zoo’s central water lagoon. The advanced audio system from Technomad performed so well that zoo officials opted to use the system year round, delivering multi-zone background and event music to visitors across the lagoon area.

The Phoenix Zoo initially hired Clearwing Productions to increase the production value of the annual lighting show, though the two teams quickly determined that the audio system was underperforming ¬– not to mention falling apart.

“The Phoenix area is inundated with sun and UV rays, which is very tough on outdoor products,” said Nick Pitman, service and systems engineer, Clearwing Productions. “The previous speakers were dry rotted or full of water, and most had cracks from UV rays. They wanted something that would produce great audio and last more than a year. That’s when we looked at Technomad.”

Technomad delivered an advanced outdoor audio solution comprising 24 loudspeakers, 12 subwoofers and multiple wired power amplifiers, all fully weatherproof to protect against UV rays and other outdoor elements. The Clearwing design included 12 speaker poles surrounding the lagoon, each with two Paris weatherproof loudspeakers pointing in opposite directions from a height of 16 feet. One Technomad Chicago subwoofer and two PowerChiton amplifiers were added to the base of the pole.

The PowerChiton amplifier modules simplified the installation for the Clearwing team and ultimately reduced project costs for the Phoenix Zoo, eliminating lengthy complex underwater wiring jobs to connect traditional indoor amplifiers to outdoor loudspeakers.

“We knew that we wanted an outdoor amplifier that was simple in design but offered longevity,” said Pitman. “This solution gives us 120 volts and a speaker line output in a compact, outdoor-rated package. One PowerChiton feeds the Paris loudspeakers and another feeds the subwoofer on each pole. Most importantly, the PowerChiton design has no fans, eliminating any heat-related performance problems. They just keep working.”

The end-to-end distributed audio architecture includes Harman or BSS equipment to route, zone and delay signals for everyday use or special events as required. Network protocol signals are converted back to balanced audio en route to the PowerChitons. From there, the Paris loudspeakers deliver full-range musical reproduction with broad dispersion across the entire lagoon, with the Chicago subwoofers filling in the low end with additional bass output.

“The zoo had previously used rock speakers, and after the lighting upgrade they made it clear they wanted to add real audio,” said Pitman. “The Paris loudspeakers cover the area thoroughly, while the subs emphasize specific points in the music or dramatic show scenes without pushing the bass to nightclub levels. Everyone involved agrees that this was the most effective outdoor audio solution for the job.”

ABOUT TECHNOMAD
Technomad LLC, founded in 1995, designs and manufactures loudspeaker systems for the professional audio and security/military technology industries. The company invented the first reliable full-range weatherproof loudspeaker and now offers nine models ranging in power from 60-watt loudspeakers to 1250-watt subwoofers — most available in Turnkey PA System packages featuring amplifiers, mixers and other signal processing equipment in pre-wired racks. The company also manufactures a variety of audio infrastructure and communications equipment including playback and recording systems, weatherproof power amplifiers and turnkey remote audio systems. Contact Technomad at 617-275-8898 or visit www.technomad.com for more information.

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FSR’s DR-SOCK Provides Easy Cure for Pulling Cables

A “must have” for fast and simple cable installation

Woodland Park, NJ – FSR’s new DR-SOCK is a handy and affordable cable-pulling tool designed to simplify and accelerate every installation requiring cables and connectors.

A must-have for every installer’s toolbox, DR-SOCK is pre-assembled, easily accessible in frustration-proof packaging, and re-useable. It protects cables and connectors from being damaged by taking the stress off the connection points while pulling through a conduit. The design opens up to 1.25 inches, and features brightly colored sleeve tips to enable easy identification, and a steel ring to allow quick and positive attachment of a pull snake. DR-SOCK can be used to safely pull FSR’s new Digital Ribbon Cables as well as others with connector shells.

“DR-SOCK joins so many of our products that are designed to shorten installation time without compromising the integrity or quality of the project,” said Jan Sandri, FSR president. “This simple device pulls cables and connectors without damaging them, and will soon be a staple in every toolbox.”

DR-SOCK, like all FSR products, is made of durable materials in the USA.

About FSR
FSR, established in 1981, manufactures a wide variety of products for the audio / video, education, hospitality, government, and religious markets, including AV floor, wall, table, and ceiling connectivity boxes, as well as a full line of interfaces, distribution amplifiers, matrix switchers, seamless switchers and CAT-5 solutions.

The company is an Energy Star Partner and complies with the American Recovery and Reinvestment Act of 2009 to demonstrate its deep commitment to preserving the planet. FSR offers live 24/7 technical and sales support throughout the country from expertly trained technicians and sales representatives. For more information: www.fsrinc.com.

FSR Contact: Jan Sandri
973-785-4347 • sales@fsrinc.com

Press Contact: Desert Moon Communications
Harriet Diener
845-512-8283 • mailto:harriet@desertmoon.tv

FSR’s Jon Melchin to Present at Smart Building Conference in London

Woodland Park, NJ – Jon Melchin, FSR Inc.’s Director of Architectural Development, will share his in-depth expertise on Building Information Modeling (BIM) with delegates at the second Smart Building Conference. The event, which debuted in January in Amsterdam, will be held at Dexter House in London on 15 October. The Conference calls upon experts from different industries to unite behind the common cause of thinking, working and building smarter to drive the future of Smart Buildings forward.

The Smart Building Conference comprises an audience of building systems professionals including architects, facilities managers, consultants, developers and other groups who gather to enhance their knowledge and skill in integration, room and building control systems, fire and security, CCTV, networking, energy management, lighting and more.

Melchin’s presentation – Building Information Modeling: Designing better, faster and smarter with BIM – will explore BIM – a 3D design, modeling and simulation technology that has changed the way architecture is practiced. Melchin will discuss how BIM is becoming increasingly instrumental in smart building initiatives and highlight its ability to draw various parties together to share information about a building, its components and the energy efficiency performance assessment of the intelligent environment. The session is scheduled for Tuesday, 15 October at 2:30 PM.

“Being asked to present at this prestigious event is a significant honour,” said Melchin. “The Smart Building Conference brings together professionals from various but complimentary fields to provide an incomparable resource pool for those responsible for the future of Smart Buildings. I’m more than delighted to be able to make a contribution.”

Melchin, an accomplished speaker and a Passport Provider with the American Institute of Architects Continuing Education System (AIA-CES), works nationally with the architectural and design community to facilitate the specification of FSR products. Melchin has authored numerous articles that have been published in international trade publications targeting the construction and audiovisual industries, and has over 12 years of experience in the AV business.

Further information regarding all FSR products can be found at: www.fsrinc.com.

About FSR
FSR, established in 1981, manufactures a wide variety of products for the audio / video, education, hospitality, government, and religious markets, including AV floor, wall, table, and ceiling connectivity boxes, as well as a full line of interfaces, distribution amplifiers, matrix switchers, seamless switchers and CAT-5 solutions.

The company is an Energy Star Partner and complies with the American Recovery and Reinvestment Act of 2009 to demonstrate its deep commitment to preserving the planet. FSR offers live 24/7 technical and sales support throughout the country from expertly trained technicians and sales representatives. For more information: www.fsrinc.com.

FSR Contact: Jan Sandri
973-785-4347 • sales@fsrinc.com

Press Contact: Desert Moon Communications
Harriet Diener • 845-512-8283 • harriet@desertmoon.tv

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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