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Archive of the Large Venue Category

Extron Now Shipping DisplayPort to HDMI Scaler with Audio De-Embedding

Extron DSC DP-HD A
Extron Electronics is pleased to announce the immediate availability of the DSC DP-HD A, a high performance, HDCP-compliant scaler that converts DisplayPort signals to HDMI. It accepts DisplayPort video at resolutions up to 3840×2160 @ 30 Hz with reduced blanking, and offers high performance scaling with multiple output rates up to 1920×1200, including HDTV 1080p/60 and 2K. The DSC DP-HD A features advanced Extron video signal processing with 1080i deinterlacing and Deep Color processing for optimal image quality. It includes many integrator-friendly features such as auto-memory presets, on-screen display, test patterns, EDID Minder, stereo audio de-embedding, and a DisplayPort input loop-through, while the compact enclosure simplifies installation. The DSC DP-HD A is ideal for interfacing high resolution DisplayPort signals into AV systems with an HDMI switching and distribution infrastructure.

“The DSC DP-HD A delivers an essential feature set for interfacing high resolution DisplayPort signals with HDMI-based AV systems,” says Casey Hall, Vice President of Sales and Marketing for Extron. “The input loop-through connection preserves the DisplayPort signal at its original resolution for local monitoring, while the powerful scaling engine and video processing capabilities ensure consistent, reliable signal conversion with high image quality.”

The DSC DP-HD A offers several features that enhance and simplify AV system integration. EDID Minder automatically manages EDID communication between the source and display to ensure reliable operation. The DSC DP-HD A includes a buffered DisplayPort input loop-through that provides an output signal for a local monitor. Additional audio capabilities include selectable audio muting and output volume control. The DSC DP-HD A includes a convenient analog two channel audio output for sending de-embedded audio to a sound system or other audio destination. This output can be set for stereo or dual mono.

To watch a product introduction video, please visit: www.extron.com/dscdphdansvideo

For more information on the DSC DP-HD A, please visit: www.extron.com/dscdphdanspr

Registration for the 21st HPA Tech Retreat Now Open

The Bellwether Entertainment Technology Event Returns to Indian Wells
HPA Tech Retreat

(Los Angeles, CA) Today at the SMPTE Symposium, produced by the Hollywood Post Alliance (HPA(r), registration for the 2015 HPA Tech Retreat officially opened. For the 21st consecutive year, a veritable who’s who of engineering, technology, creativity and strategic business leaders will gather in the desert to discuss the trends and technologies of the future, while tackling head-on the issues of the present. The HPA Tech Retreat takes place at the Hyatt Regency Indian Wells, near Palm Springs, CA, from February 9th to the 13th, 2015.

The HPA’s preeminent event enjoys a global reach, bringing together the thought leaders and senior practitioners driving the rapidly advancing entertainment technology landscape. The HPA Tech Retreat has consistently proven to be a crucial gathering where technological developments in production, post production and broadcast are unveiled, discussed and debated. During the Tech Retreat, attendees from the media and entertainment industries are uniquely able to share time and ideas with academics from around the world, scientists, and experts in technology from various disciplines. The environment is one of discovery and exploration.

Mark Schubin, who has led the programming for the HPA Tech Retreat for many years, notes, “Each year, we receive submissions from all over the world – about six times more than we can possibly use – and, based on what I’ve seen so far, it’s going to be hard to choose. So many new technologies have been introduced at the Retreat over the years that it’s tough to count them all.”

Over the course of its history, the HPA Tech Retreat has seen a number of breakthrough products and processes previewed in advance of their actual debuts. Surround headphones, full-color full-motion holograms, Sony’s HDCAM SR, SR Memory, targeted-ad production and distribution systems, Panasonic’s Varicam and stereoscopic cameras, Dolby’s high-dynamic-range video monitors, Pencil-beam microphones, and OLED monitors to name just a few of the many “firsts” to be unveiled at the Tech Retreat.

Leon Silverman, President of HPA, notes, “The Tech Retreat is the place you go to see history before it’s made, and to move and shake with the movers and shakers across the technology community. The subjects are always topical, but the real value of this event is the ability to share ideas and challenges, to understand from those who really know and get inspired. While I take away so much from this event each year in program content, an equally important take away comes from mingling with this amazing group – the teachers who teach the teachers. If you have not been to the Tech Retreat, you owe it to yourself to make a pilgrimage to the desert. If you have been, you know exactly what I’m talking about.”

Breakfast roundtables are also a popular part of every HPA Tech Retreat. Schubin comments, “Participants begin hashing out the future of media at the lively breakfast roundtables. Among the topics already confirmed for the 2015 event are net neutrality, content security, workflow complications, and a review of the legislative and regulatory environment.”

The HPA Tech Retreat is a not to be missed opportunity for industry professionals. The five day, multifaceted event includes dynamic conference sessions, a curated Demo Room with leading-edge technologies, networking events, and parties. The session schedule and programming information will be announced soon.

Earlier this year, SMPTE and HPA became official partners, moving forward with plans for full organizational consolidation by May 2015. Today’s Symposium is the first jointly produced HPA/ SMPTE event, an auspicious time to open registration for the HPA Tech Retreat.

The event has a history of selling out, and timely registration for the 2015 HPA Tech Retreat is recommended. Registration at Early Bird rates is now available, REGISTER. For more information on the event and sponsorship opportunities, visit www.hpaonline.com, call the HPA office at (213) 614-0860, or email Eileen Kramer at ekramer@hpaonline.com.

# # #

About the HPA Tech Retreat
The HPA Tech Retreat(r) is an informal gathering, in the Palm Springs area, of the top industry engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information. The 2015 HPA Tech Retreat will take place February 9 to 13, in Indian Wells, California.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers(r) (SMPTE(r)), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at ww.hpaonline.com.

Media Contact:
ignite strategic communications
p: 818.980.3473
Christine Purse, chris@ignite.bz or
Mimi Rossi, mimi@ignite.bz

DIGGERLAND USA: FIRST CONSTRUCTION-THEMED ADVENTURE PARK BUILT UPON ASHLY

Diggerland_USAHAMMONTON, NEW JERSEY – OCTOBER 2014: Diggerland USA is the country’s first construction-themed adventure park, allowing children and their families to operate real construction equipment in a safe environment. The 14-acre park is located adjacent to its sister attraction, Sahara Sam’s Oasis, in New Jersey in the suburbs southeast of Philadelphia. Spellcaster Productions of nearby Hammonton, New Jersey designed and installed the system on a very tight timeframe; from land clearing to opening took just six months. An Ashly Audio ne24.24M modular Protea™ matrix processor outfitted with twelve inputs and twelve outputs provides all of the equalization, delay, ducking and routing for Diggerland USA, and seven Ashly KLR-3200 amplifiers power the park’s seventy-plus Community loudspeakers. Ashly’s networked neWR-5 wall-mount user control allows staff members to adjust input and volume within a given zone, and Ashly’s iPad app gives management complete control of the park’s audio from anywhere via Wi-Fi.

“While I was working on this project, our Ashly rep stopped by,” said Mike Shafer, project manager of Spellcaster Productions. “I showed him what we were up to, and he suggested the ne24.24M processor and the KLR-3200 amplifier. I did my homework and realized that moving to Ashly would save the client some money and would give us all the functionality and power we needed. We also designed and installed the sound system at Sahara Sam’s Oasis, and the client wanted to be assured Ashly would meet the same standard. I assured him that Ashly has been making quality equipment for over thirty years and that they are well known for their reliability. Ashly’s five-year warranty and my positive experiences assured him.”

The sound system permits Diggerland USA to play background music and advertisements, either of which will duck for pages made from a Shure wireless microphone or from the park’s phone system. All of the input sources feed the Ashly ne24.24M processor, which in turn feeds a rack of seven Ashly KLR-3200 two-channel amplifiers. The KLR-3200 is rated at 1600W into a 2 Ohm load, 1100W at 4 Ohms or 800 Watts per channel into a 70V line. This versatility makes it a perfect choice to power the Community Sound-centric loudspeaker system. Community D4LP loudspeakers cover indoor areas with low ceiling height, Community DP8 pendant loudspeakers cover a food pavilion and an arcade, and Community R.15 and R.35 loudspeakers throw from light poles to cover the vast outdoor spaces.

Diggerland_USA_ArcadeThe Ashly Remote App for the Apple® iPad or iPad Mini is used to provide the theme park management team with a customized wireless remote control. “I arranged it so that the app’s home page lists each zone with a radio button to select the input source,” said Shafer. “That, together with a volume slider for each zone, allows them to do everything they need to do. Because we gave them Wi-Fi throughout the park, they can make adjustments right there in the park – no walking back and forth to an equipment closet.” For staff within the arcade, the picnic area, and the concession stand, Shafer installed Ashly neWR-5 wall-mount remotes, which allow input selection and volume selection.

“The installation was smooth and straightforward,” said Shafer. “Programming the ne24.24M was easy – just a matter of connecting the right nodes and then tuning the system. Even some of the less common requests were easy, like a real-time page from a security monitoring company for afterhours if the park’s security system detects movement. The page warns intruders that the police have been called. Since the opening in June, we’ve been back to adjust things as they’ve determined how exactly they want things to function.”

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 40-year old company is headquartered in Webster, New York U.S.A.

www.ashly.com

‘Reliable, Rugged and Feature-Rich’ Symetrix DSPs Revamp Grand Casino Audio

Grand Casino Mille Lacs in Minnesota, USA, has been equipped with multiple Symetrix processors as part of an extensive audio upgrade.

MINNESOTA, USA: Digital signal processing solutions from Symetrix helped design and integration firm Excel AV Group to achieve its largest DSP installation to date at Grand Casino Mille Lacs recently. The system at the Minnesota, USA, entertainment complex features no fewer than 36 inputs and 28 outputs.

As company president Kevin Crow recalls, the venue operators “began looking at upgrading the sound for the main ballroom and smaller adjoining meeting rooms in February 2014. The main challenges were that they did not have a very good main PA, their control system was difficult to use, and patching was difficult.”

Flexible and easy-to-use processing was a priority, and Excel AV’s research quickly led them to investigate the possibility of deploying two Symetrix SymNet Radius open architecture Dante-scalable DSPs. “The Radius units are so powerful and with Dante capability the networking is just amazing. Also, we had already deployed them successfully on a number of projects,” says Crow.

The final Symetrix installation – comprising two Radius 12×8 DSPs along with one Axiomtek GOT-5152T-830-J touch panel controller, one xIn 12 input expander and two xOut 12 output expanders – allows staff to effortlessly combine and un-combine ballroom sound. Eight wireless mic channels can be patched to any room or zone via a wireless tablet loaded with Symetrix SymVue control software. Crow notes: “It’s now super-easy for a user to control volume for individual mics or to change room configurations and/or patching.”

For Excel AV Group, the Grand Casino installation is only the latest in a long sequence of projects for which Symetrix DSPs have proven to be ideally suited. “We love the pro-audio EQ offerings that Symetrix has in its software, and we use Symetrix for our pro-audio rigs all the time without hesitation,” says Crow.

Shure wireless microphones, Danley Sound Labs mains loudspeakers and JBL distributed speakers were also selected during an installation that has met with a wholly positive reaction from casino personnel. “They have encountered no issues running the system, which sounds fantastic for all types of entertainment, from regional acts to comedians and much more besides,” says Crow. “Reliable, rugged and feature-rich, the Symetrix products are integral to the installation and we could not be more pleased with their performance.”

www.symetrix.co

Extron Announces New Fiber Optic USB Extender that Supports a Wide Range of Devices

Extron FOX USB Extender PlusExtron Electronics is pleased to introduce the FOX USB Extender Plus, which extends signals from USB peripheral devices extreme distances over fiber optic cabling. The extender supports USB 3.0, 2.0, 1.1, and 1.0 devices with data rates up to 480 Mbps. Used in conjunction with an Extron FOX Series DisplayPort, HDMI, DVI, or VGA extender, the FOX USB Extender Plus is capable of transmitting Keyboard-Video-Mouse – KVM signals very long distances over a fiber optic infrastructure. Direct connection of USB peripherals to a remote host eliminates the need for additional IP network drops, equipment, software, or drivers. For streamlined integration, the transmitter includes USB peripheral emulation that supports trouble-free booting of the host. Also, the receiver features an integrated four port hub with 5 Volts, 500 mA available on each port to power attached devices. The capabilities and low profile design of the FOX USB Extender Plus ensure simplified device integration in a wide variety of professional environments. more

Leading Saudi Arabia University Goes All Renkus-Heinz

 Riyadh, Saudi Arabia – October 2014… Founded in 1953, Imam Muhammad ibn Saud Islamic University today enrolls over 35,000 students in a campus network that spans across Saudi Arabia’s capital city. Islamic tradition specifies that men and women attend school separately, so the University has a campus for each.

Most of the university’s multiple lecture halls and auditoriums on both the men’s and women’s campuses have long struggled with intelligibility and reverberation issues, and university officials recently embarked on a massive, multi-year retrofit of the school’s sound reinforcement systems. After a thorough review of the various facilities, Madrid, Spain-based engineering and architectural firm TYPSA recommended systems based around Renkus-Heinz ICONYX digitally steerable line array loudspeaker systems. Local Riyadh contractor/integrator Baud Telecom Company was selected as the installing contractor.

“Renkus-Heinz ICONYX was the clear choice for a project of this magnitude,” observes TYPSA design supervisor Sergio Onrubia Alvarez. “Steered-beam technology was the obvious solution for these challenging spaces, and Renkus-Heinz is the recognized leader in digital beam steering. We wanted consistency in sound quality throughout the campus, and we were confident that Renkus-Heinz systems were versatile enough to deliver the performance and coverage requirements of these many different spaces.”

 The scope of the women’s campus installation included 40 lecture halls, each with 112 seats, and two 200-seat auditoriums used for small conferences, presentations and special lessons. A pair of ICONYX IC16-R-II columns was installed in each of the 40 lecture halls. The two auditoriums are outfitted with a pair of IC16-R-II arrays, augmented by three SG61-R compact 6.5-inch two-way Complex Conic loudspeakers for front fill coverage. A CF15S 15-inch high-performance subwoofer handles LF reinforcement.

“Prior to installation, we measured the total reverberation time in the halls at 1.2 seconds, with resonances on the mid and low frequencies,” states TYPSA technical supervisor Victor Fernández Garrido. “As we expected, the ICONYX systems improved intelligibility significantly.”

The men’s campus is divided into dedicated buildings for the various colleges (engineering, medicine, language, etc), each with two 400-seat auditoriums. For these halls, TYPSA specified left and right arrays of five PN102LAR RHAON-empowered point source arrays. Each array includes IC212S-R dual 12-inch subwoofers, and three SG61-R boxes are installed on the stage lip for front fills.

The main conference building on the men’s campus includes two larger halls used for conferences and presentations. A major concern in both halls was an older acoustic drop ceiling that magnified room resonance and audible vibrations. A pair of ICONYX IC Live ICL-FR-DUAL columns is installed in each of the rooms.

 By employing IC LIVE systems in these two halls, we were able to achieve consistent coverage while addressing the vibration and resonance issues, as well as improving intelligibility by reducing room reverberation,” said Alvaro Guiterrez Moreno, TYPSA architectural support.

For two smaller 60-seat and 100-seat auditoriums in the administration building, TYPSA recommended left-right IC8-R-II and IC16-R-II systems, respectively, with the larger venue also receiving three SG61-R boxes for front fills.

“This was a very large and multi-faceted installation,” concludes Victor Fernández Garrido. “We needed to be able to address intelligibility problems in the halls and auditoriums, as well as deliver consistent coverage and high performance in all the rooms across the campus. We were confident that Renkus-Heinz was the only company that could meet all of the University’s strict criteria, and officials are very happy with the results.”

 ###

About Renkus-Heinz - Headquartered in Foothill Ranch, California, Renkus-Heinz, Inc. is the worldwide leader in the design and manufacture of audio operations networks, digitally steerable arrays, powered and non-powered loudspeakers, system specific electronics and fully integrated Reference Point Array systems.

Event Safety Alliance To Host Industry’s First Ever Safety Summit in December

Take1

Event Safety Summit 2014 will take place from December 2-4, 2014 in Lititz, Pennsylvania. Registration is open at www.eventsafety.org.


Underscoring its commitment to make safety the number one priority of every live event producer, the Event Safety Alliance today announced that it will host the industry’s first Event Safety Summit from December 2-4, 2014 at the Tait Towers’ campus in Lititz, Pennsylvania.  The three-day symposium and hands-on workshop, which is funded in part by Fireman’s Fund and its managing agent Take1 Insurance, is designed to increase awareness of the many event safety risks present at live events and teach event producers to address those risks more effectively.  It will also focus on the importance of making sure that every live event has the right insurance coverage supporting it.

According to Event Safety Alliance Executive Director Jim Digby, “Everyone has a role to play in putting on a safe event. However, the ultimate responsibility for ensuring that both workers and guests make it home at the end of the night lies squarely on the shoulders of an event’s leadership, both legally and dutifully. Despite this awesome obligation, the event industry has, until now, lacked a comprehensive safety awareness program tailored to the specific needs of those working in leadership positions.”

Digby stressed that the three-day seminar is designed for anyone with significant authority for making reasonable safety decisions at live events, and those who could be held responsible if something goes wrong, including production managers, tour managers, stage managers, event producers, and vendor crew chiefs. “In creating the Event Safety Summit, we hope to bring together a wide array of thought leaders who are dedicated to driving cultural change in the live event industry.”

Classroom instruction will be led by subject matter experts who will engage participants in discussions tailored specifically to the live event industry. Topics will include: planning for severe weather events, creating a unified incident command system, the elements of an event safety plan and procedure, event safety access training, legal issues and the “standard of care,” partnering with public safety officials, and working effectively with your insurer.

“The importance of insurance cannot be overstressed,” Digby emphasized today, “And I am proud to say that we will have the full involvement of Fireman’s Fund, our Insurance Sponsor, and their managing agent, Take1 Entertainment Insurance, in the Summit’s program.  Insurance has become a critically important and complex component in preparing a comprehensive event safety plan for live events.  Fireman’s Fund and Take1’s expertise is going to be a very important part of the Summit’s agenda.”

Digby said it was going to be very interesting to hear these insurance experts address how insurance underwriting has changed with more focus on safety at live events and how that connection between insurance and the Event Safety Alliance’s mission is linked together.

Training and hands-on application will take place at Tait Towers’ campus in Lititz, Pennsylvania. Instruction will run from Tuesday, December 2, 2014 through Thursday, December 4, 2014. Registration cost per participant will be $1,750.00, which includes instruction, materials, food, entertainment and local transportation. Participants will be responsible for lodging and airport transportation costs. ESA will provide registrants with preferred hotel and transportation options.  A complete Event Summit 2014 schedule can be found at www.eventsafetyalliance.org.

- See more at: http://www.twice.com/thewire/event-safety-alliance-host-industrys-first-ever-safety-summit-december/54380#sthash.xiqPD0aD.dpuf

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Extron Now Shipping Single-Gang DTP Wallplate Transmitters for HDMI

Extron DTP T HWP 331 DExtron Electronics is pleased to announce the immediate availability of the DTP T HWP 231 D and DTP T HWP 331 D, single-gang Decora®-style transmitters for sending HDMI, audio, and bidirectional RS-232 and IR signals over a shielded CATx cable to Extron DTP-enabled products. The DTP T HWP 231 D extends signals up to 230 feet (70 meters), while the DTP T HWP 331 D extends signals up to 330 feet (100 meters). The one-gang form factor provides maximum space efficiency in wall mount, floor box, and furniture mount applications. The transmitters support computer video up to 2560×1600, HDTV 1080p/60 Deep Color, and 4K resolutions. Both models also accept analog stereo audio signals for simultaneous transmission over the same shielded twisted pair cable. They feature remote power capability, plus bidirectional RS-232 and IR pass-through for remote AV device control. The single-gang wall-mountable design of the DTP T HWP 231 D and DTP T HWP 331 D provides the convenience of placing input connections precisely where they are needed. more

Studio Gear of Milwaukee Keeps On Growing With HARMAN’s JBL VTX Line Arrays and Crown I-Tech HD Amplifiers

HARMAN_StudioGearMILWAUKEE, Wisconsin — Founded in 1989, Milwaukee’s Studio Gear has provided audio, video and lighting equipment rentals, sales and installations to a growing clientele of Fortune 500 companies, houses of worship, universities, small businesses and other customers throughout the Midwest. In fact, for its 25th anniversary Studio Gear is experiencing a growth spurt: “In the past few years we have experienced a huge increase in business, especially for large-scale events,” noted Studio Gear project manager Collin Donohue. As a result, the firm has been steadily expanding its inventory, most recently with the addition of HARMAN Professional’s JBL VTX Series line array loudspeakers and Crown I-Tech HD Series amplifiers.

Studio Gear started its JBL inventory with a few VRX900 Series cabinets some years ago, soon increasing its VRX complement more than four-fold. Liking what they heard, the company then purchased a 12-per-side JBL VERTEC® VT4886-based system for larger events. Even so, over the course of the past two years, the need for an even more capable system became apparent—coinciding with the availability of JBL’s current top-of-the-line VTX Series.

“The VTX Series’ V20 line array loudspeaker was the perfect fit.” Donohue said. “It sounds spectacular, it can handle a lot of power, delivers exceptionally wide and smooth coverage and its smaller size and weight make it a very good choice for us, especially in situations where height and weight restrictions become an issue. In the corporate production world, that’s a pretty common occurrence.” Studio Gear has purchased 18 V20 loudspeakers to date and also expanded its inventory of VERTEC VT4880A arrayable subwoofers.

To drive the V20 arrays, Studio Gear acquired Crown I-Tech 4x3500HD four-channel amplifiers, along with I-Tech 12000HD amps to power the VT4880 subs. “Our first large-scale PA that we ever bought was powered by Crown Macro-Tech amps and as far as big projects go, it’s been all Crown all the time for us,” said Donohue. Donohue and his team are relying more and more on JBL HiQnet Performance Manager™ system setup and calibration software to squeeze every drop of sonic capability from the I-Tech HD Series’ built-in preset tunings and extensive DSP functionality.

He also notes that more often than not, he’s not working with professional performers. “In a corporate setting you’re lucky to get people to put a microphone within six inches of their face.” As a result, Donohue has to set up a system with an entirely different approach to how it’s going to be used and think about how things will need to be tweaked during an event. “The tight pattern control and high output on the V20 gives us a huge advantage for those tricky situations.”

“The JBL line arrays and Crown amps give us better tools than ever before to deliver a better audio experience to our clients. It’s a tremendous advantage,” Donohue concluded.

For more information on Studio Gear, please visit www.studiogear.net

HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $5.3 billion for the twelve months ended June 30, 2014.

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Technotrix Acquires Martin Audio MLA For Improved Coverage

Technotrix

Chicago, IL––Specialists in Audio, Lighting, Staging and Rigging, Technotrix Inc. recently became a valued member of the growing worldwide MLA Network with the purchase of an MLA System 24.

The System 24, which consists of 14 MLA and 2 MLD (downfill) enclosures and 8 MLX subwoofers, was acquired prior to the summer festival season on July 1st and immediately pressed into service for the Taste of Chicago food and music festival, Summer Set Music & Camping Festival, Riot Fest in Chicago and a concert with The Replacements headlining in Minnesota.

Asked about the impact of the new system, Technotrix Senior Account Executive Kevin Kiefer responds, “The MLA technology is really exceptional. The system coverage is much better than anything we’ve ever used. For The Replacements concert, the last show at Midway Stadium in Minneapolis, we used a larger System 36 and the most noticeable thing was the phase coherence and stereo imaging. We were between 400 and 500 feet away from the PA and it sounded like listening to the concert in your living room.

The Replacements

The Replacements

“Apart from all of the control that you have over the volume and level of sound throughout the listening area,” Kevin adds, “is the area beyond that. With MLA, you can be sitting on a hillside beyond the audience area and the experience is much better than any other system we’ve ever heard.

“I have to say that the MLA system has performed exceptionally well in these outdoor environments so far. It met with a universally positive response this summer, especially at some of these other festivals where we’ve been able to hear the other large format systems that are out there. It’s very apparent with MLA, especially over large distances, how the coverage remains consistent throughout the entire listening area from front to back. This is something we noticed right away when evaluating the rig. MLA doesn’t act like a typical loudspeaker system.

“What I tell everybody is that the cellular drive in the design of the MLA is the technology destined to replace current line arrays as we know them. The system looks and rigs like a line array, but much the same way line arrays replaced conventional PA systems for over 95% of the large shows these days, cellular drive will eventually replace line arrays. Once you do festivals with MLA, other systems just don’t sound right.

“We’re trying to educate our clients as to all the stuff we can do with this system that no one else can do,” Kevin concludes, “and it takes time to have people understand these capabilities are even available to them because they’re so advanced.”

Technotrix team photo caption:
From the left: Brian Levy, Andy Kuhlmann, Rosie, Matt McQuaid, Kevin Kiefer, Michael Schroeder, Brent Bernhardt, Beau and Chris Bonifas

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®
Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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