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Archive of the Mobile Apps Category

Visual Unity And Visual Unity Mobile Selected As A 2012 Red Herring Top 100 Global Winner

Visual Unity and its mobile division Visual Unity Mobile is delighted to announce that it has been selected as a 2012 Red Herring Top 100 global award winner. The award recognizes the achievements of leading private companies from North America, Europe and Asia, and celebrates start-up innovations and technologies across their respective industries.

“Winning the Red Herring Top 100 award demonstrates that Visual Unity Mobile has invested in product innovation. Moreover, we are proud to be recognized amongst such a strong group of participants,” says Visual Unity CEO Tomas Petru. “The mobile market is taking off and Visual Unity Mobile is playing a key part in its success by enabling customers and partners to participate in this growth through its innovative platform. With the smart phone market nearly doubling in the past year, there is a very real need for businesses to include a mobile strategy. Visual Unity Mobile helps partners and SMB’s to deliver a cost efficient and fully integrated mobile services that generate revenue and deliver value.”

Red Herring’s Top 100 Global list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Global to the Top 100 Winners. We believe Visual Unity Mobile embodies the vision, drive and innovation that define a successful entrepreneurial venture. Visual Unity Mobile should be proud of its accomplishment, as the competition was the strongest it has ever been.”

Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of start-ups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.

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About Visual Unity Mobile
Visual Unity Mobile, previously UNITY Mobile, is a leading mobile-web solution provider delivering custom mobile-web solutions, mobile-web solutions for small and mid-sized business as well as a cloud-based platform for creating, publishing, managing and marketing mobile websites. The Visual Unity Mobile platform is licensed by the leading hosting providers globally, including Parallels and Hostopia making it available to over 1000 hosting providers and their customers worldwide. Visual Unity Mobile enables hosters, enterprise and brands to rapidly build on core digital media investments and processes and seamlessly develop for new mobile audiences. You can learn more at: www.unitymobile.com.

About Visual Unity
Visual Unity is an international Systems Integrator bridging the gap between linear broadcast, IT and IPTV to help clients reach and engage audiences on any screen. Since 1991, the team has been designing and delivering turnkey broadcast and complex multiscreen solutions worldwide – from HD Outside Broadcast vehicles and major playout facilities to live internet streaming and Video on Demand services.
Visual Unity’s award-winning vuMediaTM platform helps broadcasters and content owners control how their brand and assets are managed and monetized in the multiscreen environment. Highly scalable and flexible, vuMediaTM delivers a cutting-edge live viewing experience on the web or any mobile or connected device, comprehensive VoD services, social network integration and secure robust content distribution – all of which can be deployed into existing workflows and business processes.
Visual Unity group is based in Prague, London, Cologne, Moscow, Bratislava, Belgrade, Nairobi and Dubai. For further information, please visit www.visualunity.com

Visual Unity Continues To Provide Czech TV With Streaming Services For The Next Two Years

Leading broadcast and multiscreen systems integrator Visual Unity has signed a new, two year contract with Czech TV to supply the technical services needed to operate its on-line and mobile service, iVysilani.

Czech TV has won a number of awards for its internet and mobile activities, including the prestigious 2011 Kristalova Lupa Award.

“Online consumption of Czech TV content has grown enormously in past years. Ivysilani.cz is a unique platform with more than 2592 days of video,” Pavlina Kvapilova, Executive Director of Czech Television´s New Media Division. “Enhancing our streaming infrastructure towards the highest quality, stability and user comfort which is available is a key factor for us to be able to serve this interest and react on changing lifestyle habits of our public.”

The new contract, which was awarded through a public tender process, will run until December 2014. Visual Unity’s vuMedia™ integrated content management and delivery platform is already used by iVysilani for content delivery, live streaming and Video on Demand services. Under the terms of the new contract Visual Unity will deliver various enhancements to the platform and supply additional back-end encoding, streaming, transcoding and media management services.

“Visual Unity has extensive experience of designing, delivering and integrating turnkey TV systems, broadcast-IT convergent and multiscreen solutions,” says Tomas Petru, President of Visual Unity. “In recent years we have undertaken a variety of successful projects for Czech TV, including the design and build of an eight-camera High Definition Outside Broadcast vehicle and the enhancement of the broadcaster’s online and mobile services, enabling it to deliver unprecedented coverage of the recent Olympic Games in London.”

The new contract will see Visual Unity increasing Czech TV’s live streaming capacity from 60Gbps to 88Gbps in 2013 and 110Gbps in 2014, to support the broadcaster’s 12 live streaming channels. Czech TV has also asked the company to increase storage capacity for its Video on Demand archive – a service Visual Unity has been providing since 2005. The broadcaster currently has a capacity of more than 70TByte and this will be expanded to over 160TB by the end of 2014.

“To implement the terms of this new contract we have developed a number of new features for our vuMedia Content Delivery Platform that will, of course, be available to all our customers,” Tomas Petru adds.

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About Visual Unity

Visual Unity is an international Systems Integrator bridging the gap between linear broadcast, IT and IPTV to help clients reach and engage audiences on any screen. Since 1991, the team has been designing and delivering turnkey broadcast and complex multiscreen solutions worldwide – from HD Outside Broadcast vehicles and major playout facilities to live internet streaming and Video on Demand services.
Visual Unity’s award-winning vuMediaTM platform helps broadcasters and content owners control how their brand and assets are managed and monetized in the multiscreen environment. Highly scalable and flexible, vuMediaTM delivers a cutting-edge live viewing experience on the web or any mobile or connected device, comprehensive VoD services, social network integration and secure robust content distribution – all of which can be deployed into existing workflows and business processes.
Visual Unity is based in Prague, London, Cologne, Moscow, Bratislava, Belgrade, Nairobi and Dubai. For further information, please visit www.visualunity.com

ACCLAIMED HEAVY METAL PRODUCER, ENGINEER, AND MUSICIAN ANDY SNEAP “TOTALLY LOST” WITHOUT HIS METRIC HALO PLUG-INS

SAFETY HARBOR, FLORIDA: As a founding member of pioneering thrash act Sabbat, Andy Sneap secured his place within the canon of British heavy metal at a very young age. A devastating guitarist and a talented songwriter, Sneap also showed an interest and proclivity for the critical tasks that took place on “the other side of the glass.” Indeed, he produced two of Sabbat’s successful and highly-respected albums, which, combined with a network of industry friends and a reputation for good work and dependability, earned him a steady flow of production and engineering work for his early-1990s, ADAT-centered home studio. As his prestige grew, his circle of friends and clients grew to encompass the big players in the genre, and Sneap is now credited with over one-hundred works with acts such as Exodus, Machine Head, Napalm Death, and Kreator. He received Grammy nominations for his work with Killswitch Engage and Megadeth.

Sneap is as busy as ever these days. He recently completed producing, recording, mixing, and mastering Testament’s Dark Roots of Earth and Accept’s Stalingrad from his now vastly-updated digs, Backstage Studios. At the same time, he’s active in the 2006 reformation of Sabbat and the 2008 reformation of associated act Hell, both of which keep him busy during the summer festival season. When we spoke with him, Sneap was mixing Saxon’s forthcoming release (the band’s twentieth album!) between festival dates and gearing up to mix a new one for Killswitch Engage and to record Anonamar’s latest. Metric Halo’s ChannelStrip plug-in is one of the essential tools that Sneap has relied on to deliver the kind of mixes that put big, big smiles on the faces of musicians, label executives, and fans. He recently expanded his Metric Halo palette with the Production Bundle, a comprehensive collection of Metric Halo plug-ins.

“I was turned onto Metric Halo ChannelStrip way back in the late 1990s, when I first started using Pro Tools,” said Sneap. “A friend suggested that if I liked the SSL sound, I’d like Metric Halo ChannelStrip. He was right, and it has since become absolutely essential to the way I mix. Truly, every single mix that I have completed in the last fourteen years used Metric Halo ChannelStrip. There are no exceptions.” As part of the continual upgrade of Backstage Studios, Sneap recently added an analog outboard Solid State Logic processor. “It’s great,” he said, “but there’s no way it can replace Metric Halo ChannelStrip!”

Sneap is happiest and most satisfied when he can pilot a project from start to finish, filling the roles of producer, recording engineer, mix engineer, and even mastering engineer. And because he is an accomplished guitarist, his rapport with the musicians he works with makes his sessions uniquely productive, characterized by an easy exchange of ideas and suggestions that never come off as offensive. However, Sneap also recognizes that shrinking budgets have forced many bands and labels to shoulder the recording responsibilities all on their own. As a result, more of his work is shifting to mixing and mastering only.

Associated with that shift is a greater need to “fix” aspects of the recording that don’t arrive in good condition to meld with his mixing style. Here, he is beginning to explore the world of processing possibilities embodied by the Metric Halo Production Bundle, which includes ChannelStrip 3, Character (an analog circuit modeler), HaloVerb, Multiband Dynamics, Precision DeEsser, TransientControl, and Multiband Expander. “The TransientControl has been especially useful for highlighting the ‘ring’ in Saxon’s snare sound,” he said. “And I’ve been using the Multiband Dynamics to zone in on the vocals, where some awkward and nasty stuff was happening around 2kHz.”

Although Sneap bemoans a certain lack of songwriting polish in modern metal that has strayed from the genre’s origins in the late 1970s, he’s quick to assert that modern metal’s sound is nearly ideal. “It’s true that things are becoming a bit too corrected… a bit too cut and paste,” he said. “I prefer a more raw recording, one that conveys the energy and emotion of the actual performance. But at the same time, I think that if I was turning in mixes that sounded like late 1970s albums – though a lovely retro thing to do – people would be disappointed. The power of a modern metal record stands far above those old recordings.”

And Sneap cannot fully convey that power without Metric Halo ChannelStrip. “I’ve tried every plug-in, every channel strip, and nothing can give me the smack, the front-end pop, and the warmth of Metric Halo’s classic,” he said. “I simply cannot complete a mix at a remote location without it. I would be totally lost. With the release of ChannelStrip 3, that is not a concern. The Production Bundle and all its plug-ins are authorized via iLok so I can take the software wherever I go. I’m grateful that Metric Halo continues to update ChannelStrip.”

ABOUT METRIC HALO Now based in the sunny city of Safety Harbor, Florida, Metric Halo provides the world with high-resolution metering, analysis, recording and processing solutions with award-winning software and future-proof hardware. www.mhlabs.com

Haivision’s InStream(TM) Mobile Media Player Delivers Lowest Latency HD Video to Apple(R) iOS and Google Android(TM) Devices

InStream(TM) Mobile, Haivision’s Free Video Player Technology, Enables iPhone(R), iPad(R), and Android(TM) Devices With Revolutionary HD Streaming Performance

MONTREAL and CHICAGO — Oct. 31, 2012 — Haivision, a global leader in advanced video networking and IP video distribution solutions, today announced the availability of InStream(TM) Mobile — a low latency HD media player for iOS and Android(TM) devices. Available as a free application in the Apple(R) App Store(SM) and soon from the Google Play(TM) Store, InStream Mobile is a highly advanced and easy-to-use player for HD video delivery for applications that require the lowest end-to-end delay from source to viewer. InStream Mobile receives, scales, and decodes up to 1080p60 full frame rate H.264 video. more

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Live from Daryl’s House to Yours with StudioLive

New York State, October 2012…  It’s not easy scoring a hit in today’s busy media landscape. But that’s exactly what singer-songwriter Daryl Hall has done with Live from Daryl’s House, the Webcast-turned-syndicated-TV-show on the Palladia Channel. The show, which Hall started back in 2007, has drawn critical acclaim for its eclectic mix of musical guests and genres; its unscripted, real-life moments; and its powerful, raw musical performances.

Taped at Hall’s house in rural upstate New York, the show has become a favorite among musicians and fans. There’s plenty of shop talk, working out riffs, and even a dinner break as guests hang out in the converted barn that hosts the sessions.

As Hall’s long-time engineer Peter Moshay explains, the show’s authenticity is part of the appeal – there’s nothing contrived about it. “This is really Daryl’shome,” he explains. “We come in and build the set for every show and tear it down afterward.”

Moshay mixes the show live on a PreSonus StudioLive™ 24.4.2 digital console. “Most of what I’m doing during the taping is dealing with monitor mixes,” he says. “Since the StudioLive gives me ten monitor sends, everybody gets their own monitor mix.”

As Moshay observes, the space is pretty cozy. “The room looks a lot bigger on TV than it really is,” he says. “It’s actually pretty cramped. There’s nowhere to really sit down, and once the room is filled with musicians and production people, there’s barely room to walk.”

The StudioLive is set up in an adjacent room but Moshay spends most of his time away from the desk. “I use StudioLive Remote for iPad® to get in position to hear everyone’s wedges.” Each musician also uses QMix™, enabling them to control their own mix. “It took about five minutes for the guys to figure out how to use it, and then everyone was like, ‘don’t ever change this!’ Once we started using the wireless control, there was just no way to ever go back.”

The musicians’ ability to control their monitors is great for the creative flow as well, Moshay explains. “They’re usually working out the arrangements on the fly, and being able to hear each other and communicate is huge. There’s no more shouting across the room.”

Audio is recorded live to multitrack, taking the output of the StudioLive into Alesis HD24XR hard-disk recorders. “It’s old technology but it’s what we started with five years ago,” Moshay explains. “There wasn’t room to set up a computer, and there still isn’t, so I export the tracks to a computer for editing.”

With no acoustic treatment to speak of, and a peaked ceiling that ranges from 15 to 21 feet high, there’s very little in the way of separation. “Everything in the room is wide open, and there’s no way to really duck any of the mics, because it changes the sound,” he explains. “So when I go to mix the recordings, there’s plenty of leakage across the tracks.”

And that, says Moshay, is a big part of the show’s appeal. “It’s kind of a musician’s show. A lot of musicians are familiar with the show’s sound. It sounds real, like you’re live in the room, and that’s what people like. So I do everything I can to tame the levels, but I keep all that leakage in the mix. I want people to feel like they are there in the room with us.”

The StudioLive’s Class A XMAX™ preamps are a solid part of that sound. “Because we have such a wide range of guests, every show is different,” says Moshay. “Some shows they’ll come out rocking pretty hard, other shows we’ll have lower dynamics and more ballads. The StudioLive’s sound is clean and uncolored. It can go from one extreme to the other, and it sounds great no matter what we’re doing with it.”

Watch this video by Peter Moshay about how he uses the StudioLive 24.4.2 for Live from Daryl’s House.

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Founded in 1995, PreSonus Audio Electronics, Inc., is a leading designer and manufacturer of audio-recording software, hardware, and related accessories. PreSonus software, microphone preamps, signal processors, digital audio interfaces, mixers, control surfaces and other products are used worldwide for recording, sound reinforcement, broadcast, sound design, and Internet audio.

Yamaha CL Series on Display at TC Furlong Digital Console Showcase

BUENA PARK, Calif.—On Tuesday, November 27, TC Furlong will host a Digital Console Showcase at the Moody Church, 1635 N. LaSalle Drive in Chicago from 3:00 – 8:00 pm CST in Rooms 107/108. The Showcase will include the new Yamaha CL Digital Console Series including the CL1, CL3 and CL5, and Yamaha Commercial Audio Systems staff will be on hand for demos and to answer questions. The TC Furlong event is free and open to the public but space is limited so RSVP early at 847-367-9588.

For more information visit www.tcfurlong.com.

For directions to the Moody Church, visit http://www.moodychurch.org.

For more information on the Yamaha CL Digital Console Series, visit www.yamahaca.com.

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About Yamaha Commercial Audio Systems, Inc.:
Celebrating 125 years of Passion and Performance, and 25 years in the manufacturer of high quality digital audio consoles, Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of integrated professional audio products offering complete systems solutions for the broadcast, sound reinforcement/installed sound, touring, commercial recording, and post production markets. With the addition of NEXO to the product line, the company remains the official U.S. and Canadian distributor for all NEXO speaker models. YCAS offers comprehensive in-house and field product training for its customers, a dedicated dealer network, and 24/7 technical support.

Dante-MY16-AUD Updated for Remote Head Amp Control

—Rio3224-D/Rio1608-D Head Amp Control from the M7CL, LS9, PM5D, DM1000, and DM2000—

BUENA PARK, Calif.—The Audinate Dante-MY16-AUD Mini-YGDAI interface card marketed by Yamaha Commercial Audio Systems, Inc., has been updated to allow remote head amp control. The updated version allows the head amps in the new Rio3224-D and Rio1608-D I/O rack units, developed for the new Yamaha CL console line, to be remotely controlled from an M7CL, LS9, PM5D, DM2000, and DM1000 digital mixing console.

The Dante network audio protocol developed by the Australia-based manufacturer Audinate, offers outstanding basic performance with low jitter and latency, while also allowing flexible system scaling to accommodate a wide range of applications and capacities. These capabilities have made Dante a mainstream choice for installations and live sound applications.

The collaboration with Audinate began in 2009 with the development of the Dante-MY16-AUD interface card, and this year’s release of the Yamaha CL Series Digital Mixing Consoles realized the world’s first implementation of Dante as the standard built-in protocol. The new update will enable the Rio3224-D and Rio1608-D I/O rack units, that could previously only be used with the CL series, to now be used with digital mixing consoles such as the M7CL and LS9 that do not feature built-in Dante communication capability.

“Now, Yamaha digital consoles equipped with Audinate’s Dante-MY16-AUD will gain the ability use the head amp control feature and integrate with the new the Rio I/O racks,” says Lee Ellison, Audinate’s CEO. “This enhancement further extends the complete Dante network ecosystem for Yamaha products.”

For more information on the updated Dante-MY16-AUD interface card, visit www.yamahaca.com.

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About Yamaha Commercial Audio Systems, Inc.:
Celebrating 125 years of Passion and Performance, and 25 years in the manufacturer of high quality digital audio consoles, Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of integrated professional audio products offering complete systems solutions for the broadcast, sound reinforcement/installed sound, touring, commercial recording, and post production markets. With the addition of NEXO to the product line, the company remains the official U.S. and Canadian distributor for all NEXO speaker models. YCAS offers comprehensive in-house and field product training for its customers, a dedicated dealer network, and 24/7 technical support.

Peavey® Celebrates Hollywood Showroom Opening With Live Performances & Celebrity Signings

Stars open rock & roll’s new home on Sunset Boulevard

Peavey Electronics celebrated the grand opening of the Peavey Hollywood showroom on Sunset Boulevard at the heart of Guitar Row on Sept. 1-5. The weeklong event featured appearances from company founder Hartley Peavey as well as world-renowned musicians, celebrities and live performances.

Musicians and music fans packed into the new showroom—lined with the amplifiers, guitars and sound reinforcement gear that have made Peavey an icon in music and audio—for a meet-and-greet with Hartley Peavey, one of the industry’s longest-serving founders and CEOs. The opening also featured live performances from Alex Skolnick and Monte Montgomery, an appearance by Black Veil Brides, and a signing with comics legend Stan Lee, who autographed Peavey Marvel guitars.

Located at 7422 Sunset Boulevard, Peavey Hollywood gives musicians and music fans a new home in the heart of rock & roll, with a green-room vibe, high-end gear from the Peavey family of brands to play, and regular performances from world-class artists. Peavey brings its 47-year legacy of making the amps for music’s biggest stars and stages to Hollywood with a new showroom, artist relations headquarters and multimedia dealer education center.

“Giving the Peavey experience a home in Hollywood after nearly five decades is very meaningful for us,” said Hartley Peavey, who earned his star on the Hollywood Rock Walk of Fame in 1990. “We’re excited to have a place where our longtime L.A. friends, as well as new artists and dealers, can hear and play an extensive range of gear in a comfortable space that caters to them. Peavey Hollywood is the place where it all comes together—the gear, the musicians, the dealers and the inspiration that drive Peavey Electronics are alive right here.” more

Visual Unity Helps Czech TV Viewers Enjoy An Unprecedented Multimedia Sporting Experience

Leading broadcast and multiscreen systems integrator Visual Unity helped Czech public service broadcaster Czech TV to deliver premium coverage of the recent Games in London, with enhanced online and mobile services.

Visual Unity was able to handle this prestigious project on the basis of its extensive experience of designing, delivering and integrating turnkey TV systems, broadcast-IT convergent and multiscreen solutions.

Since 1999, Visual Unity has undertaken a variety of successful projects for Czech Television including the recent design and build of an eight-camera High Definition Outside Broadcast vehicle and powering the broadcaster’s award-winning on-line and mobile service iVysilani with its vuMediaTM multiscreen platform.

Anticipating huge demand for this year’s largest sports event across the full range of mobile devices, Czech TV enhanced iVysilani by providing a dedicated website (www.loh.cz) that offered two HD sports TV channels and 8 further on-line only channels showing live streaming and highlights. All of these channels were available on PCs and smartphones via dedicated apps for iPhone/iPad (iOS) and Android.

“Preparing for the Games was a new challenge for us,” says Pavlina Kvapilova, Executive Director of Czech Television´s New Media Division. “We were very careful to ensure maximum on-line coverage because, in today’s media landscape, it is crucial that traditional TV broadcasting is complemented by streamed coverage that viewers can access from their desktop computers and mobile devices. In cooperation with Visual Unity as our systems integration partner, we are pleased to say that we achieved our goals and made the Games a multiplatform experience for our viewers.”

For the duration of the event in London, Czech TV employed Visual Unity’s own Content Delivery Network with a dedicated 80Gbps capacity (HD 720p/3.5Mbit or SD up to 2Mbit) so that viewers could keep up with the sporting action, the results and highlights, on a 24 hour basis. Eight additional encoders were installed by Visual Unity to maintain the live streaming services and to support Czech Television’s existing capacity.

Visual Unity also designed and delivered two HD channels, linking Czech Television’s Prague centre to the Czech dedicated Games studio in London. The technology, which is based on low latency Teracue encoder/decoder products, enabled smoother communication between the two studios and allowed for the internal distribution of eight traditional broadcast and streaming signals within the Czech TV complex in Prague. RIEDEL MediorNet technology was also deployed to reduce the amount of cables needed to ensure all signals reached all locations during this important broadcasting period.

Tomas Petru, President and MD Visual Unity, says: “We are delighted to have helped Czech Television to deliver the first truly multiscreen Games. By combining our broadcast and multiscreen expertise with cutting-edge technology, we were able to offer a solution that allowed audiences to enjoy this prestigious event on any screen.”

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About Visual Unity

Visual Unity is an international Systems Integrator bridging the gap between linear broadcast, IT and IPTV to help clients reach and engage audiences on any screen. Since 1991, the team has been designing and delivering turnkey broadcast and complex multiscreen solutions worldwide – from HD Outside Broadcast vehicles and major playout facilities to live internet streaming and Video on Demand services.
Visual Unity’s award-winning vuMediaTM platform helps broadcasters and content owners control how their brand and assets are managed and monetized in the multiscreen environment. Highly scalable and flexible, vuMediaTM delivers a cutting-edge live viewing experience on the web or any mobile or connected device, comprehensive VoD services, social network integration and secure robust content distribution – all of which can be deployed into existing workflows and business processes.

Visual Unity is based in Prague, London, Cologne, Moscow, Bratislava, Belgrade, Nairobi and Dubai. For further information, please visit www.visualunity.com

Gradient Interactive Tapped for Hollywood Post Alliance 2012 Creativity & Innovation Award

“Sandbox” Takes The Prize

(Los Angeles, CA) The HPA announced today that the organization’s distinguished HPA Judges Award for Creativity and Innovation in Post Production will be awarded to Gradient Interactive for their pre-visualization product, Sandbox.

The Creativity and Innovation Award recognizes companies and individuals who have demonstrated excellence in post production, whether in creative storytelling and/or technical innovation. Gradient was chosen from a large and varied field of entrants who provided presentations to a blue ribbon judging panel and will be on hand to accept the award during the HPA Awards gala on November 1, 2012 at the Skirball Cultural Center in Los Angeles, CA.

Leon Silverman, President of the HPA noted, “The Innovation and Creativity Award was created to honor those people or organizations that are pushing the envelope in post production forward. It was terrific to see the number of entrants and the response to this Award. I applaud the Blue Ribbon panel’s decision to recognize Gradient’s continued outstanding and innovative contributions.”

Gradient Interactive developed the software application Sandbox to offer near real time translation of on-set data into understandable ‘production’ data, ultimately creating a democratized workflow tool that allows users to Pre-visualize sequences. Gradient Interactive’s Sandbox is a mobile, real-time previs system, which enables users to scout virtual locations, record camera moves and render simple animations from an iPad or Android tablet. Offering a great advantage to most of the key departments in production, Sandbox supports the project from start to finish. A director can plan many of his shots without ever seeing location, while the Camera department can plan placement, lenses, lighting, and practice moves. The Production Design/Art Department can create story boards, place props and plan set extensions, while the Visual Effects team can start creating those set extensions. For the Special Effects department, Sandbox can help plan stunts and manage safety parameters.

Gradient Interactive’s Olcun Tan stated, “We are so proud to be recognized by our peers, the organization and by the Committee. The HPA, and in particular the C&I award is extremely meaningful to us, it represents what we strive for in all of our work and in particular the last three years of development of Sandbox. Thank you so much for this Honor.”

The HPA Awards will take place on November 1, 2012 at the Skirball Cultural Center in Los Angeles, CA. For further information, please visit www.hpaawards.net or call the HPA at 213.614.0860 or write info@hpaawards.net.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

About the HPA(r) Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.

The HPA Awards will be presented with generous support from Premier Sponsor, NAB Show and Bronze Sponsor, RED Digital Cinema.

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Media Contact:
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p: 818.303.8088
Christine Purse, chris@ignite.bz or Mimi Rossi, mimi@ignite.bz

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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