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Lightware USA and Solotech Team to Put the Toronto Maple Leafs on the Ice

IMG_5863Solotech, the premier North American end-to-end provider of entertainment technology services, has integrated a Lightware MX16x16DVI matrix switcher into the system that projects the Toronto Maple Leafs’ player intro video onto the home ice at MLSE’s Air Canada Centre. Lightware USA is the US distributor for Budapest-based Lightware Visual Engineering products.

Used in the past as a fan “extra” for NHL play off games, videos projected onto the ice itself have become a new way to generate fan excitement during regular season games. The Maple Leafs’ video, created by 4U2C, Solotech’s content design company, is a dynamic montage of still and moving images showcasing the players, on-ice action and graphic glimpses of the team logo, a rippling flag, even the stitches on the players’ jerseys. Teams face off, sticks clash, pucks fly, players crash and crowds roar in the lead up to the Maple Leafs’ line up hitting the ice.

“We’ve used Lightware in other applications for several years now. It’s always worked well even in a tough show business environment,” says Sebastien Lovse, video technical advisor at Solotech. “We try hard to find robust equipment to guarantee the security of the shows we do, and we have never experienced any failure with Lightware products.”

In MLSE’s Air Canada Centre, the Lightware matrix enables technicians to switch any input or output of the system to six double-stacked 20K projectors, which are mounted on the grid above the ice.

“We had only three weeks to set up the entire show, so receiving the MX16x16 router from Lightware really fast helped a lot. Since we’re accustomed to working in touring and staging fast turnarounds are nothing new to us. Lightware USA delivered the system quickly, and we made it happen!” Lovse reports.

The Lightware switcher is housed in a rack in the equipment control center at the venue. Solotech operators supported the video display system for the first ten games of the hockey season then MLSE technicians assumed control. 4U2C can update and create new content as needed by the team.

Solotech maintains a rental inventory of other Lightware gear, including HDBaseT and fiber optic transmitters and receivers and 17x and 32x frames. “We’re hoping to partner with Lightware to develop other products that fit our needs,” says Lovse. “We’ve (been) having ongoing discussions about how to customize Lightware solutions for our clients.”

About Lightware USA

Lightware USA is the US distributor of professional AV products manufactured by Lightware Visual Engineering in Budapest, Hungary. With the flexibility of the Lightware product line, the Lightware USA team is able to assist with the design for some of the highest performance systems in the world. Router sizes ranging from the robust UMX4x4-Pro up to the impressive 160×160 25G Hybrid give Lightware USA the edge over the competition when it comes to routing multiple video sources to the ever changing variety of displays in the industry. Their array of solutions for extending the highest resolution video formats including 4K and 3D over Cat or Fiber put Lightware USA on the forefront of cutting edge technology.

For more information on these products, visit www.LightwareUSA.com.

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Iowa HS Gym Gets Overhaul From J Sound Services With Yamaha CIS

Central HS Yamaha Speakers

Central High School in, Davenport, IA recently received a new audio system, installed by J Sound Services, Inc. (JSS) in Nashville for their Marshall Gymnasium. The 19,500 sq. ft. gym, seating approximately 2,200 in its bleacher area, needed to improve speech articulation and coverage while providing a permanently installed and easy to operate system. To accomplish this, JSS chose Yamaha Commercial Installation Solutions (CIS) products to satisfy the needs of the high school.

“A major complaint to be remedied was that attendees could not understand what was being said during functions in the gymnasium,” states Jason Spence, owner, J Sound Services.

The new system includes 16 Yamaha VXS8 speakers, one Yamaha MTX3 processor, one Yamaha XMV4280 4-channel amplifier, one Yamaha DCP1V-4S wall mount control panel, two Shure BLX4R/SM58 wireless microphones, and
Lowell racks and power.

Spence said that the Yamaha MTX3 processor is managing all of the audio systems’ I/O. It acts as the systems mixer, providing input channel routing and processing such as gain, high-pass filters, EQ, compression, and automatic gain control, as well as output channel/speaker processing for delay, EQ, and limiting. Two channels of wireless microphones and a stereo input from the schools media player feed four of the 8 mic/line inputs of the MTX3. “We are utilizing YDIF digital audio out of the MTX3 to feed the input of the XMV4280 amplifier, Spence says. By doing so, we’ve streamlined our signal path to the amplifier and kept the audio digital, as opposed to using the processor or amplifiers analog I/O.”

“Installing a system that is simple to operate is always an important feature when designing a system that will be operated by non-technical staff, students, and/or volunteers, adds Spence. We provided that simplicity with a Yamaha DCP1V-4S wall mount control panel, so with a touch of a button, the system is on and ready to use. By selecting the appropriate microphone on the wall controller, the microphone’s level is controlled with the volume knob on the wall controller.” MTX processors have three wall mount control panel configurations that provide simple, remote operation of the system, and may also be controlled via free apps available for Android and Apple devices and a WAP.

“Yamaha VXS and VXC speakers have become like our Swiss Army knife of speakers; they are a great sounding, competitively priced speaker, and appropriate for numerous applications, Spence notes. We have installed them with great success in Houses of Worship, golf courses, Universities, High Schools, and currently spec’d to be installed in nightclubs and restaurants this year. It was an obvious choice for Marshall Gymnasium once I determined a distributed system was the right approach for their situation.”

Yamaha’s CIS line of speakers, processors, and amplifiers allowed JSS to design and install a system that solved their client’s sound. “The system exceeded their expectations with an audio system that is simple, reliable, efficient, and flexible for any future additions they may have.”

“The new Yamaha speakers have provided us with the opportunity to hold just about any athletic type of program we want, states Brian Ehlinger, Athletic Director. Before the install, we would hold college signings, awards banquets, and season kickoff nights in the Marshall Gym and no one could understand what was being said. It got to the point where we moved those events to our auditorium instead of our historic gym. Now, with our new system, we can again bring our athletic functions back to the gym. This system allows us a level of intelligibility for speech that is phenomenal. We have already held a function in Marshall with our new system, and our stakeholders are very impressed.

For more information on J Sound Services, Inc. visit www.jss.net.

For more information on Yamaha CIS products, visit www.yamahaca.com.

-END-

About Yamaha Commercial Audio Systems, Inc.:
Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of professional audio products offering complete systems solutions for the sound reinforcement, touring, broadcast, commercial recording, and post-production markets with a complete line of digital mixers, amplifiers, speakers, processors, networking capabilities, and NUAGE Advanced Production DAW System. YCAS is also the official North American distributor for NEXO speaker products. With the new CIS Series that includes ceiling and surface mount speakers, mixer and power amplifiers, and matrix processors, the Company furthers is commitment to their commercial installation solutions customers. All market sectors receive comprehensive in-house/field product training, a dedicated dealer network, and 24/7 technical support.

Hack of U.S. Central Command Social Media Emphasizes Importance of PESA’s JITC Approved Video Distribution System

Huntsville, Alabama – On Jan. 12, the Twitter and YouTube accounts of U.S. military’s Central Command were hacked, apparently by a group of Islamic State supporters called CyberCaliphate. PESA, a leading designer and manufacturer of streaming solutions as well as professional audio and video distribution products, today announced its U.S. Department of Defense approved Video Distribution System (VDS) is a closed system that avoids issues associated with hacking, intrusion, denial of service, malware, and network-based attacks.

According to a military statement, CENTCOM viewed the CyberCaliphate event as JITCcybervandalism. While a closed system is not designed to stop a cyberattack, the PESA VDS, when used in an approved JITCarchitecture, provides a level of physical separation that is not available in Web-based, cloud-based, or network distributed video.

“The hack was contained quickly, but the hacker was still able to post messages, videos, and military documents before the social media accounts were suspended. And while no sensitive information appears to have been compromised, the CENTCOM hack should serve as a wake-up call for government agencies,” explained Col. John T. Wright (U.S. Army, Retired), PESA senior vice president, sales and business development. “PESA provides mission critical routing for numerous military and intelligence operations, and a closed video distribution system ensures critical video feeds are uninterrupted during cyberattacks.”

PESA, the first company to achieve listing on the Department of Defense Unified Capabilities (UC) Approved Products List (APL) as a VDS, remains the industry leader for large-scale VDS solutions. The products received Interoperability Certification (IOC) and Information Assurance (IA) accreditation from DISA’s Joint Interoperability Test Command (JITC), which certifies joint and combined interoperability of all DoD information technology and national security systems. Already deployed by branches of the U.S. military and NASA, PESA’s VDS includes several products in its Cheetah large-scale digital router product line, media conversion and extender modules, and remote control panels.

About PESA
As a leading provider of audio/video (A/V) Baseband and IP connectivity products, PESA offers a wide selection of multi-path streaming products, routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, medical, broadcast, and mobile truck applications. From large to small-scale A/V routing and extender products to multiple IP streaming appliances, PESA offers a diverse suite of AV products, all of which are supported by 24/7 technical support. PESA is located in Huntsville, Ala., with regional sales offices throughout North America and China. Our cost effective solutions are available around the world through our industry leading team of Channel Partners offering local support and installation. All products mentioned herein are trademarked property. Learn more about us at www.pesa.com. Follow us on Twitter: @PESA_ONLINE.

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Forbidden Retools Sales Model in U.S., Maintains Customer Focus Through Partners and Resellers

LONDON — Jan. 14, 2015 — Forbidden Technologies plc (AIM: FBT), the AIM-quoted owner and developer of the market-leading cloud video platform Forscene, announced today that it is restructuring its North American business to move from a direct to an indirect sales and support model. Forbidden will close its Burbank, California, office and instead support clients either from the U.K. or via its local partners and resellers. Jason Cowan, Forbidden’s commercial manager for Forscene, will now oversee customer relationships in North America. more

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Sonnet Technologies 2015 NAMM Show Product Preview

Co-exhibiting With Corning Cable Systems in Hall A, Booth 6798

Sonnet Technologies at the 2015 NAMM Show: more

iZ RADAR STUDIO: RADAR and Pro Tools in One Box

Track and mix with a single, integrated, best-in-class audio appliance

New Westminster, BC – iZ Technology Corporation announces RADAR studio (patent pending), the culmination of 25 years of audio engineering excellence. In addition to its best-in-class sonics, unparalleled build quality, and brilliant simplicity, RADAR studio now runs DAW software, natively. Shipping with Pro Tools* and Harrison Mixbus, RADAR studio creates an entirely new category of digital audio recording technology: the integrated audio appliance.

“Recording is a daunting task. Music producers must research and choose computers, software, audio and sync interfaces, hard drives, and unwieldy digital interface cabling and integrate them all into their studio,” says Barry Henderson, President of iZ Technology Corporation. “RADAR studio is a turnkey solution that makes recording as easy as turning on the power and hitting the record button. The best hardware and your favorite software now seamlessly work together in one box to deliver the highest sound quality. Easy.”

RADAR systems are the premier choice for multi-track recording and playback in some of the finest recording studios, scoring stages, theatres, and post-production houses around the world. Legendary musicians and producers record on RADAR because of its cutting-edge technology, rock-solid reliability, customization capability and, of course, the sound quality it delivers. Now, music producers can run their favorite DAW software and plug-ins inside RADAR studio for the best of both worlds.

RADAR studio Key Features:

Breathtaking Sound – near-zero jitter, pristine signal path and the latest converter technology
Runs Pro Tools – track, mix and automate, using all plug-ins and features of native DAW software
Simplicity – just arm tracks and hit record. Focus on the music
Workflow – integrate iZ Session Controller and MeterBridge for a traditional studio feel
Customizable – configurable I/O, drive bays, external media, DSP cards, and peripherals
Reliability – rock-solid, time tested performance; avoid endless techno-tweaking and mid-session reboots
World-renowned Support – comes with 10 years of free customer support.

iZ Technology Corporation will debut RADAR studio at the annual NAMM Show in Anaheim, California on January 22 in HALL A, booth 6890 and host appearances and Q&A with the following:

Alex Krispin (Engineer for Daniel Lanois) – Thursday, 1/22 at 11am & 2pm.
Nick Peck (Head Editor for Disney Worldwide Publishing) – Friday, 1/23 at 11am & 2pm.
Tony Shepperd (Recording Engineer/Mixer/Producer) – Saturday, 1/24 at 11am & 2pm.

Pricing & Availability:
RADAR studio is available now at an introductory price of $4,995 for a limited time. Pro Tools HD 11 is pre-installed (*user provides license key). Visit www.izcorp.com for product and ordering information.

About iZ Technology Corporation:
iZ Technology Corporation, a Canadian owned and operated company, has been developing visionary music and audio products for 25 years. Their renowned RADAR line of multi-track audio recorders and the unparalleled ADA A/D & D/A audio converters have helped thousands of customers realize their goals by delivering excellence and innovation in recording products of the highest quality. iZ is known for their uncompromising commitment to sound quality, rock solid reliability, extreme ease of use, and outstanding technical support.

Symetrix Future-Proofs Projects with New SymNet Radius 12×8 EX DSP

Symetrix EX DSPLatest version of established DSP model includes an expansion card slot to increase the total audio input/output count to 24 in the same 1U format.

SEATTLE, WA —JANUARY 16, 2015: The SymNet Radius 12×8 DSP featuring support for Audinate’s Dante™media networking technology is already one of the most established and popular items in the Symetrix product family. Now it is set to appeal to even more integrators and end-users with the incorporation of an I/O expansion slot in its latest incarnation, SymNet Radius 12×8 EX.

This new ‘EX’addition makes it possible for the scope of an existing installation to be expanded quickly and easily as requirements change. Building upon the 12-input, 8-output format of the Radius 12×8, SymNet Radius 12×8 EX makes it possible to take the total audio input/output count to 24 –all within the same, compact 1U format.

The I/O expansion slot supports all standard optional SymNet audio I/O cards, including analog, digital, AEC, VoIP and telephone. This flexibility paves the way for multiple system configurations: for example, a SymNet 4 Channel Analog Input card yields a 16-in, 8-out processor, whilst a SymNet 4 Channel Analog Output card facilitates a 12-in, 12-out set-up.

Trent Wagner, senior product manager at Symetrix, comments: “SymNet Radius 12×8 EX builds upon the foundation established by the hugely acclaimed Radius 12×8. By accepting any of the standard SymNet I/O cards available, this expansion slot allows the integrator a new level of customisation and future expansion to meet the precise needs of the application at hand. The I/O formats of 16×8 and 12×12 –which are rapidly gaining in popularity across install applications –can both be accommodated by SymNet Radius 12×8 EX.”

Like the Radius 12×8 unit it directly replaces, SymNet Radius 12×8 EX delivers a feature-intensive specification that includes a 64×64 channel Dante network audio bus and built-in GPIO, RS-232 and ARC wall panel support offerings for control, alongside free access to Symetrix’ARC-WEB browser-based user-interface.

For existing users wishing to benefit from an upgrade to the new version, a dedicated Migration Tool enables those with previous designs or work-in-progress using the Radius 12×8 hardware to easily convert their files to deploy SymNet Radius 12×8 EX hardware without any further modifications or extra work.

“As demonstrated this month by the launch of SymNet Composer 3.0 and the SymNet 2 Line VoIP Card, the focus here at Symetrix is on ensuring great return on DSP investment and easing the day-to-day lives of integrators. It’s evident that SymNet Radius 12×8 EX represents another step forward on this path,”says Wagner.

www.symetrix.co

###

FURTHER IMAGES: Please click on an image’s caption for a hi-resolution copy.

[1] Trent Wagner, Senior Product Manager, Symetrix (click for hi-res)

[2] SymNet Radius 12×8 EX, front (click for hi-res)

[3] SymNet Radius 12×8 EX, front and rear (click for hi-res)

[4] SymNet Radius 12×8 EX, rear with call-outs (click for hi-res)

ABOUT SYMETRIX: Dedicated to making life sound better for almost 40 years.

 

For hi-res media files on the Symetrix product portfolio, please click here.

The following are either trademarks or registered trademarks of Symetrix, Inc.: Symetrix, SymNet, SymNet Composer, SymNet Designer, SymVue, Edge, Radius 12×8, Radius AEC, Jupiter, Integrator Series, Solus, xIn 12, xOut 12, xControl, ARC, SymLink, CobraLink, AirTools, Lucid. Windows is a registered trademark of Microsoft, Inc. Audinate®is a registered trademark and DanteTM is a trademark of Audinate Pty Ltd. Other product names mentioned herein may be trademarks and/or registered trademarks of other companies and are property of their respective owners.

 

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DPA Microphones Help Niels Lan Doky Bring Superlative Sound To Tokyo’s Blue Note Club

The Blue Note Japan -credit Yuka Yamaji 1

Tokyo’s famous Blue Note club recently played host to Danish Jazz legend, producer and internationally acclaimed pianist Niels Lan Doky, who performed a series of concerts with Swedish singer and actress Edda Magnason. Also on stage were the other two thirds of Niels’ Jazz trio – drummer Niclas Bardeleben and bass player Ira Coleman, who has also played with Herbie Hancock and Sting.

Key to the success of these concerts was the extensive use of DPA microphones – a brand that Lan Doky insists on using, both on the road and back home in Copenhagen where his own club, The Standard (thestandardcph.dk), is fully equipped with DPA.

“It has been two years since I was last in Japan and these concerts, which were an homage to the Swedish actress and jazz singer Monica Zetterlund, were much anticipated and sold out in advance,” Lan Doky says. “For this reason it was particularly important that I delivered the best show possible. To achieve this aim I knew that DPA microphones would have to be part of the mix. I have been using DPA microphones on piano since 1993 and since October 2013 I have used them exclusively on all instruments at all of the concerts at The Standard. In my own club we are dedicated to an uncompromised top quality sound and we only use DPA there because they are by far the most detailed, precise and ‘true’ microphones on the market. I cannot imagine a concert without them, and this is why we used them on piano, acoustic bass, drums and Edda’s vocals at the Blue Note. These mics are so good that it would be a huge compromise to not have them on recording as well as live.”

Niels Lan Doky took his own DPA d:facto™ Vocal Microphone to Japan, along with his DPA 3521 Cardiod Compact stereo kit to mic the Blue Note’s grand piano. The kit, which has now been superseded by the d:dicate™ 3511ES stereo kit, consists of two d:dicate 4011ES Cardiod Compact microphones in stereo left/right set up.

Lan Doky says: “I also use a DPA d:vote™ 4099P Instrument Microphone stereo kit for piano, close to the piano’s soundboard in one of the holes in the sound metal frame. This allows me to blend a direct close mic signal with a warm feel and different touch into the mix.”

DPA’s Japanese distributor Hibino Intersound supplied the required d:vote 4099P Instrument Microphone for the Tokyo concerts and also supplied an additional d:facto Vocal Microphone, a d:vote 4099B Instrument Microphone for the upright bass and mics for the drums including a d:dicate 2011C Twin Diaphragm Cardiod Compact mic for the bass drum, a d:dicate 4006A Omnidirectional mic that was placed inside the drum kit and a matched pair of d:dicate 4011A Cardiod microphones on overheads.

Ken Kimura, DPA’s General Manager for the APAC region says: “It was very important to Niels that the stage configuration was the same as it is at The Standard. Hibino Intersound were very happy to supply the additional microphones he needed and to offer on-site support throughout the concerts.”

Lan Doky adds that while he loves all of his DPA microphones, the one model he simply can’t live without is the d:facto Vocal Microphone.

“For vocals I swear by this microphone,” he says. “It combines crispness, warmth and precision – all at the same time. Vocalist Edda Magnason who played with my trio has a lot of detail in the frequency spectrum of her voice. For her I can’t imagine using any other microphone. We also took it with us for an appearance on a J-Wave radio show. It is just an amazing vocal microphone.”

Niels Lan Doky and his precious DPA microphones are now safely back in Copenhagen and are being put to good use at The Standard. But he is still extolling the hospitality of his Japanese hosts at the Blue Note Club, the support he received from Hibino Intersound and the sheer fun of performing in a city as vibrant as Tokyo.

“It all sounded so good,” he says. “We had a fantastic time and want to extend our thanks to Hibino Intersound and DPA for helping us materialize the best possible sounding show at The Blue Note Tokyo.”

-ends-

About DPA
DPA Microphones is the leading Danish Professional Audio manufacturer of high quality condenser microphone solutions for professional applications. DPA’s ultimate goal is to provide you – whether you’re in live sound, recording, theater or broadcast – with the absolute finest possible microphone solutions for your tasks. DPA takes no shortcuts in the design processes nor makes any compromises in manufacturing, which is all done at the DPA factory in Denmark. As a result, DPA’s products are globally praised for their exceptional clarity and transparency, unparalleled specifications, supreme reliability, and above all, pure, uncolored and undistorted sound.
For more information, please visit www.dpamicrophones.com

Point Source Audio’s Radically New CM-i3 Intercom Headset Debuts at a Limited-Time Introductory Price

Boasting a patent-pending lightweight and modular design, the groundbreaking headset is now shipping at an extraordinary $289 price through March 31, 2015

CM-i3-xx

Petaluma, CA — January 14, 2015 — As part of their ongoing commitment to provide audio professionals with the ultimate in technology engineering and functional ease, industry pioneer Point Source Audio (PSA) is proud to announce the official unveiling of the CM-i3 Intercom Headset—strategically designed to deliver an unparalleled combination of noise isolation, lightweight comfort and earphone modularity.

Regularly priced at $400 MSRP, the CM-i3 is being offered at a limited-time introductory price of $289 through March 31, 2015 at select retailers. This revolutionary intercom headset is available with varying male/female XLR connectors, and even a 3.5mm option to support intercom apps for iPhones and iPads. All CM-i3 packages include Point Source Audio’s pro-quality EM-3 in-earphones installed, microphone assembly, three sets of eartips, windscreen, and a custom storage case.

“The design advancements of the CM-i3 address what customers are looking for in a professional quality noise-isolation com headset,” said James Lamb, President of Point Source Audio. “Most users wear their com headsets for long hours so we engineered the CM-i3 to provide the necessary performance without all the bulk and weight. And our introductory price is just one more incentive for consumers to experience the CM-i3’s long-wearing comfort for themselves.”

The CM-i3’s binaural functionality solves the challenges of high-noise environments by reducing noise and increasing audio intelligibility better than monaural headsets. It is equally well-suited for camera operators, stage and screen technicians and control room engineers in all types of professional trade applications such as front of house, live entertainment, or media production.

At a weight of just two ounces, the CM-i3’s patent-pending design is a slim-line, elegant alternative over traditional head clamp-style headsets that can weigh almost 10 times as much. Consumers will notice the immediate difference in wearing comfort, especially after eight to nine hours a day or longer of sustained wearing. Due to its tremendous reduction in mass and weight, the company advises there may even be a period for users to become accustomed to the remarkable difference in this lighter weight com headset.

The CM-i3 earphones are lightweight but also functional for switching between three listening modes—left, right, or left and right — to create the desired audio mix, and without having to remove or adjust the entire headset. Three sizes of eartips are supplied with each CM-i3 intercom headset so users can design a personal fit. The earphones are modular allowing for on-site service replacement, or swapping out with other limited varieties of in-earphones.

Price and Availability

The CM-i3 intercom headsets are now shipping and can be purchased at select resellers and distributors worldwide. The following models—available in varying terminations compatible for Clear-Com, Telex, RTS, and other popular intercom systems—are priced at a limited-time $289 introductory price (a $111 savings off the $400 MSRP) through March 31, 2015:

CM-i3-4F – equipped with 4-pin female XLR
CM-i3-4M – equipped with 4-pin male XLR
CM-i3-5F – equipped with 5-pin female XLR
CM-i3-5Mm – equipped with 5-pin male XLR mono
CM-i3-5Ms – equipped with 5-pin male XLR stereo
CM-i3-PH – equipped with 3.5 mm plug for iPhone and iPad intercom apps

Custom terminations may be requested through Point Source Audio. More information about the CM-i3 and Point Source Audio’s other industry-leading audio solutions can be found by visiting www.point-sourceaudio.com.

About Point Source Audio
Point Source Audio (@PSA_audio) manufactures and distributes worldwide their SERIES8 miniature microphones—a unique line of headset and earworn microphones known for their robust bendable boom and waterproof features, and a winner of the 2014 Best Microphone award. As the Digigram Distributor for the Americas, the world renowned brand of Digigram sound cards, and IP audio and video networking technology are also available from Point Source Audio. Founded in 2004, Point Source Audio is headquartered in Petaluma, Calif. For more information call (415) 226-1122 or visit www.point-sourceaudio.com.

Follow the company on Twitter at www.twitter.com/PSA_audio

Production and Rental Firm Media Visions Takes New FOR-A HVS-390HS Video Switcher on Rock Band Tour

Cypress, CA – When event production company and rental house Media Visions was looking for a versatile video switcher earlier this year, the company turned to FOR-A’s HVS-390HS unit. Since adding the FOR-A switcher to its rental inventory last April, the HVS-390HS has proven to be a popular choice for Media Visions’ customers, including the rock band Avenged Sevenfold.

Last May, a Media Visions crew took its new HVS-390HS on tour with Avenged Sevenfold, who began using the switcher for U.S. shows. The band then used the FOR-A switcher for performances at England’s HVS-390HS_Image02Download Festival in June, brought it back to the U.S. for Rockstar Mayhem Festival tour dates throughout the summer, and put the switcher to work during Japan’s Summer Sonic concert in August.

“The band liked the switcher so much, they took it with them everywhere,” said Ken Sorrell, Media Visions’ Nashville-based production and accounts manager. “Since getting the switcher back from Avenged Sevenfold in August, we haven’t been able to keep the unit in stock because everyone wants to rent it.”

Major selling points of the FOR-A 2.5 M/E switcher included its advanced AUX technology and ability to utilize four keyers on each M/E. This allowed the band to switch between three LED screens and graphics to make the LED walls look like doors opening up on stage.
“The color correction function on every output of the switcher sealed the deal for us in choosing the HVS-390HS,” Sorrell explained.

“Because we were able to take advantage of that color correction feature with Avenged Sevenfold’s productions, there were no visual differences between the LED screens and house projection. That was a big perk.”

The HVS-390HS offers a Web browser interface, allowing users to use a PC, Mac or tablet to remotely make switcher adjustments. Media Visions takes advantage of this software control feature, using iPads to easily make adjustments.

“Another great thing about the FOR-A HVS-390HS is that it’s such an easy switcher to learn how to use. I’ve brought the unit to universities to teach students how to operate a switcher because there’s such an easy learning curve,” adds Sorrell.

Mike Cruce, the president and owner of Media Visions, explains the long history that his company has had with FOR-A, saying, “We purchased so many FOR-A switchers in the late 1990’s and early 2000’s, we ended up hiring one of their employees to help us handle the demand. In the early millennium, the industry and economy took many turns, but FOR-A continued their commitment to high-quality technology and great customer service and support. FOR-A equipment is at the top of our list for both rentals and installations, and we look forward to the new technology that the company brings to the
market.”

About FOR-A
FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, call 714-894-3311 or visit our web site at www.for-a.com.

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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