A virtual press conference from Sound & Video Contractor

Archive of the News Category

ASHLY AUDIO MULTI-CHANNEL 25-VOLT AMPLIFIERS PROVIDE A COST-EFFECTIVE ALTERNATIVE TO A 70-VOLT SYSTEM WITH CONDUIT AT DENISON HIGH SCHOOL

Denison_High_SchoolDENISON, TEXAS: Denison High School in Denison, Texas recently completed a new 300,000 square-foot building to accommodate its 1,250-plus students. Although packed with the latest in academic technology and the sort of architectural features that both provide comfort and encourage learning, the new building faced cost overruns and a budgeting challenge that required creative thinking on the part of its subcontractors. Among them was a plan put forward by local A/V integrator Batts Audio, Video & Lighting to jettison a 70-volt announcement/bell system (and all the expensive conduit it would require!) for a distributed amplifier system running a 25-volt announcement/bell system. Based around eight 8-channel Ashly Audio ne8250.25pe Network Amplifiers with built-in Protea™ DSP processing, Batts AV&L gave Denison a reliable, high-quality system for a fraction of the cost of the proposed 70-volt system.

“The issue was that the new school was coming in way over budget,” explained Jeremy Pilcher, vice president of operations at Batts AVL. “It was recommended to them by the construction manager at risk, as well as by a third-party construction manager, that many items be brought back under the umbrella of the district’s responsibility, such as classroom projectors, cafeteria/gym/video room projectors, auditorium technology, and the announcement system. We have an established relationship with the district, and we became responsible for all of it.”

The most vexing problem was the announcement/bell system, which called for a 70-volt system run through conduit throughout the building. “We ran the costs/benefits on using 25-volt amps distributed throughout the building that could power loudspeakers without necessitating conduit,” Pilcher said. “Sure, we needed more amps, but even after accounting for that, the cost savings was substantial. Ashly Audio is the industry leader in multi-channel 25-volt amplifiers. They are extremely cost-effective, especially with optional on-board processing, and are well-known for their reliability.”

The system begins with a dedicated paging system with analog outputs to trigger different zones. Those triggers and the voice signal travel to the eight Ashly ne8250.25pe amplifiers, which are placed strategically throughout the school. Each amplifier’s eight channels powers delivers 250 watts output to multiple zones of 25-volt Quam-Nichols loudspeakers, and each separate channel can constitute a separate selectable paging zone. The Ashly ne8250.25pe amplifiers also provide modest equalization, delay and limiting using the optional on-board Ashly Protea processing. “All together, using Ashly’s 25-volt amplifiers provided a functionally and cost-effective solution,” said Pilcher.

ABOUT ASHLY AUDIO Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 40-year old company is headquartered in Webster, New York U.S.A.

www.ashly.com

GRAMMY AWARD-WINNING PASTOR OPTS FOR DANLEY AT VICTORY CATHEDRAL WORSHIP CENTER

Victory_Cathedral_Worship_Center_1BOLINGBROOK, ILLINOIS: Pastor Smokie Norful founded Victory Cathedral Worship Center in Bolingbrook, Illinois in 2005, the same year he won a Grammy Award for Contemporary Soul Gospel Album of the Year for Nothing Without You. He is one of the country’s top gospel artists, and his credits include several gold and platinum albums, dozens of awards and nominations, and numerous high-profile performances, including a performance at the White House in celebration of Black Music Month. When Victory raised funds for its first permanent sound system, Norful scrutinized the options, using his unique perspective to articulate exacting requirements. The Chicago branch of Advanced Systems & Technologies (AST) designed and installed the new system, which centers on Danley Sound Labs loudspeakers and subwoofers for the main house system, the delay system, and on-stage monitoring.

“Victory Cathedral Worship Center seats 1,500, and Pastor Norful fills it to capacity for two services every Sunday,” said Terry McCarthy, systems specialist with AST. “Due to cost overruns with the building’s original construction, the church had to put a new sound system on hold. They leased for many years, and when they were ready to install a permanent sound system, they wanted to do it right. Pastor Norful was very particular and we made it a priority to team up with his staff to insure that every detail was covered. We took the staff around to various installations in the Chicago area. They hadn’t recognized the name Danley Sound Labs at the outset, but when they heard it, they knew that Danley was their obvious favorite. “The first thing our customers notice when they hear Danley is great sound, plain and simple. And then, as they walk the room, they experience great coverage to every seat.”

The main system is comprised of two clusters of three Danley SH-46 full-range loudspeakers per side for true stereo coverage. Two massive coupled Danley DBH-218 subwoofers hang from the ceiling just in front of the stage. Three Danley SH-69 full-range loudspeakers provide LCR delays, two-thirds back from the stage, which give excellent representation at the mix position. Finally, four molded-horn Danley SM-80s provide incredible stage monitoring and two, flown, molded-horn Danley SM-96s cover the choir.

“AST started working with Danley Sound Labs based on Danley’s excellent sound quality, deep bass, minimal necessary processing, and unparalleled pattern control,” said McCarthy. “Taking clients on tours of our Danley installations is the best way to demonstrate the quality that we can deliver.” Moreover, Danley offers excellent service and product support – including design assistance – which is essential. As we focus on a broader class of technologies these days – sound, video, lighting and acoustics – our clients greatly benefit from this high level partnership.”

The system includes 64 channels of digital audio distribution, with Allen & Heath and Dante, including consoles at front-of-house, a complete audio suite, and a customized personal monitor mixing system. Powersoft K Series amplifiers provide power and processing for the mains. QSC PLX Series amplifiers and a Danley DSLP48 System Processor power and distribute to the stage monitors and delay fills. In addition, AST designed and installed full HD-SDI video production and presentation systems. The system includes three large video screens, six camera locations, independent IMAG control at FOH and a complete video suite and control room.

Pastor Norful and the rest of Victory’s staff and congregation are very pleased with the new system. “Smokie said it was a ‘home run’ and that it met and exceeded their every expectation,” said McCarthy.” The greatest feeling in the world when you finish a project is in the knowledge that you’ve delivered an outstanding product and that your research and hard work has paid off. They’re very happy and we are extremely proud to have served them in this capacity.” AST also provided extensive training for the staff and volunteers and the church is currently planning a new children and youth center that will utilize Danley Sound Labs loudspeakers and subwoofers as well.

ABOUT DANLEY SOUND LABS Danley Sound Labs is the exclusive home of Tom Danley, one of the most innovative loudspeaker designers in the industry today and recognized worldwide as a pioneer for “outside the box” thinking in professional audio technology.

www.danleysoundlabs.com

Advanced Systems and Technologies, AST • www.soundvideolighting.com
Dallas/Ed Butler: ed@soundvideolighting.com • Chicago/Terry McCarthy: terry@soundvideolighting.com

FOR-A to Feature Variety of 4K Products & New Technology at 50TH Annual Inter BEE Show

Tokyo, Japan – FOR-A Company Limited will exhibit a range of its 4K compatible solutions at this week’s Inter BEE 2014 show, including: camera, frame rate converter, video switcher, multi viewer and signal processing equipment. The company will also display video archiving, virtual system, camera and file-based technology at Japan’s largest broadcast equipment exhibition. Held at Makuhari Messe in Chiba from November 19-21, this year marks the 50th annual exhibition of Inter BEE. FOR-A will be located in Hall 4, Booth #4208.

One highlight of FOR-A’s booth will be the newest version of the company’s 4K variable frame rate FRC-9000_image_140815camera, the FT-ONE-S. Making its world FT-ONE-S_Pers_141113debut, this latest version of the FT-ONE is smaller and lighter, allowing for more mobility. The camera links operators optically and via an intercom system, enabling users to shoot from the field with up to one km distance between the unit and base station. The FT-ONE-S also features enhanced resistance to dust and water and the ability to color correct video output live using its 12-axis system. FOR-A’s ZE-ONE 4K extraction system, which gives users the ability to frame and extract desired 4K image areas for HD replays, will also be introduced in Inter BEE.

Another new camera at the FOR-A’s booth is the FLOVEL HBC-2000 ultra-high sensitivity HbCMOS HBC-2000HDTV unit. FOR-A will also display FLOVEL’s new HBC-3600 ultra-high sensitivity camera, which is capable of near-infrared recording. Both units enable operators to record brilliant colored video in darkness with noise reduction.

One of several products being shown for the first time in Japan is the FRC-9000 4K/HD/SD frame rate converter. Ideal for live transmission use, the unit features FOR-A’s enhanced FRC-9000_image_140815motion compensation frame rate conversion technology. First introduced at IBC 2014, the FRC-9000 is capable of simultaneously converting two channels of video.

Another Japanese introduction is the HVS-2000 HANABI video switcher. The 4K compatible switcher features unique functionality that makes video switching more versatile than ever, including its expanded M/E capabilities, full operator transition control, key customization, and a new easy-to-use panel menu system. The HVS-100/110 video switchers will also be displayed. Also capable of 4K production, the portable video switcher is offered in two models: the HVS-100, which comes with a FT-ONE-S_Pers_141113separate main unit and control panel, and the HVS-110, which features a compact, integrated design.

On the multi viewer front, FOR-A has a variety of new technology, including the 4K compatible MV-4200, MV-42HSA and MV-1620HSA units. All three multi viewers were introduced earlier this year. The MV-4200 is a 2 RU unit that is capable of handling up to 68 inputs and eight channels of output. FOR-A’s MV-42HSA 4K monitoring down converter supports 3G-SDI inputs and 4-input split-screen displays. The 1 R/U MV-1620HSA accepts up to 16 channels of signals for monitoring on up to two screens.

Other products on display include: FOR-A’s URC-4000 4K up converter – a unit that provides powerful, super resolution up-conversion and turns HD video into 4K in real-time. Also at Inter BEE FOR-A’s new FA-505 signal processor will be introduced. The 5-input, 5-output unit features up/down/cross conversion capability on each input as a standard feature. The FA-1010 signal processor will also be on hand. It offers multi-channel routing between sources as well as effective video and audio signal processing for line, relay, reporting, production, editing and delivery applications.

About FOR-A
FOR-A is a major manufacturer and distributor of video and audio systems to the broadcast, postproduction and professional video markets. For more information about FOR-A’s product line, visit our web site at www.for-a.co.jp

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

BB4 Studios Launches: World-Class Mixing & Mastering Facility Brings Innovative New Audio Resource to New York City

‘Brooklyn Born Brooklyn Bred’ Williamsburg Room Opens Up Fresh Creative Options for Mixers, Mastering Engineers, Producers, Artists & Labels

BROOKLYN, NEW YORK CITY – November 18, 2014: It’s not easy to bring something new to the music production scene, but BB4 Studios has accomplished just that. Shorthand for “Brooklyn Born Brooklyn Bred”, this just-launched Williamsburg facility is providing producers, engineers, artists, and labels with an innovative audio resource.

1BB4 has created a studio unique to New York City, executing an acoustically excellent environment that is optimal for both mixing and mastering. Designed by owner Rafael “Raf” Planten and Christos Tsantilis (P. Diddy, Mary J. Blige, Mobb Deep, Mos Def, Brandy, Big Pun, Queen Latifah, Patti LaBelle, Saigon), BB4 provides mixers, mastering engineers, producers and labels with an exciting option for perfecting projects. World-class recording capabilities for vocals and overdubs are also onsite.

An Advanced Audio Environment
Built from the ground up as a brand new studio on Williamsburg’s famed Bedford Avenue, BB4 channels the artistic energy of its surrounding neighborhood into its precisely tuned space. A multi-platinum engineer, producer, quality-control expert, as well as an accomplished studio designer, Tsantilis focused his decades of audio experience into making BB4 a first-choice room for honing the best possible mixes and masters – accomplished via thoroughly modern workflows within a welcoming environment.

The goal with BB4’s design was straightforward: Make a neutral room with as flat a sweet spot as possible. Only the highest-grade acoustical treatments and wiring were specified, combined with a custom mastering-style console outfitted with elite dynamics, EQs, and effects gear, plus a huge collection of plugins.

“Once upon a time, mix rooms and mastering suites were built to the same specs,” Tsantilis points out. “But at some point mix rooms had to get bigger, to accommodate the larger tracking consoles that were being brought in. The BB4 approach gets mixers back into a room that’s optimized for accuracy – this is a mastering-grade environment where they can mix. Having this purpose-built environment provides an extreme upgrade in your ability to hear the music, and make much more informed decisions.”

Equipping the Right Environment
Freelance producers, mixers, and mastering engineers alike will feel well-supported at BB4, which provides an assistant engineer for all sessions. With the gear selection that’s on hand, audio professionals should feel immediately inspired to get to work on their sounds.

BB4’s sweet spot begins with a custom mastering-style console designed by renowned studio designer Ken Capton (Eminem, Kid Rock, Music Works NYC, Yessian Music New York). Avid Pro Tools 11 and SonicStudio’s SoundBladeHD serve as the mixing and mastering DAWs, respectively, connecting to the hardware and monitors via Prism Dream and Avid HD Omni converters.

Outboard is extensive without being overwhelming. Compressors include dual RAD 4K-CS SSL’s, Manley SLAM!, Tube-Tech CL 2A, Alan Smart C2, TK Audio BC1, and custom 1176. EQs include four channels of Vintech 473, API 553, Nightpro EQ3-D, and a Weiss Eq1-LP/DYN combo. An Orban Stereo Synthesizer model 245e and classic Yamaha Spx90 are on hand for outboard FX. A Manley 16×2 tube mixer is available for summing.

For tracking and overdub sessions, microphones include a Manley Reference, stereo Audio-Technica ATM450’s, and a Shure SM7B. Mic pre’s are populated by the likes of four Vintech 573’s, two API 512c’s, and a stereo Melcore AML-27. Hardware can also be swapped in and out at a visiting engineer’s request.

Available plugins include Eventide Anthology, Waves Diamond Bundle including Platinum, Restoration, and Transform Bundles, Sonnox Oxford Elite, SoundToys with Eleven, Altiverb XL, and Lexicon – PCM Native Total Plug-In Bundle.

All mixing and mastering decisions go through the meticulously planned monitoring system, which features a PMC ib2 passive 3-way system flanked by dual ADAM Sub12 subwoofers. Bryston 4bst and THX amps power the system, all calibrated by a White Instruments Room EQ.

The attention to detail in BB4’s high-grade dead soft annealed solid pure silver (4N) wiring – overseen by wiring guru Mike Donahower (Jungle City, Robert Clivilles, Five Towns College) — illustrates the extreme care taken to deliver the truest possible sound. “The wiring makes all the difference in the world – it definitely affects the sonic character, depth and dimension that you can hear in a stereo recording,” says Tsantilis. “We strictly employed Furutech and Oyaide connectors, which are optimized for music by cryogenic freezing: That process changes the molecular makeup of the metal for less distortion, noise and resistance.”

Brooklyn and Beyond
While the emphasis is wholly on the music, BB4 is a comfortable place to work for hours at a stretch. A couch is behind the mix/master position in the main room, while a well-appointed lounge completes the experience for all clients and artists in attendance. The vibe is minimalist and stylish at the same time, deleting distractions while maximizing creative inspiration.

BB4 realizes Rafael Planten’s commitment to converging audio and art on a Brooklyn block that he loves deeply – he was literally born in the building whose ground floor the studio occupies. His room doesn’t just fill a need in New York City’s densely crowded studio scene, it creates a new category. That makes BB4 Studios bigger than just another business: it’s a way of contributing to the community, the local economy, and global music.

“Sound makes a difference in people’s feelings,” Planten says, summing it up. “If you’re hearing something good, it will feel good.”

For more information on BB4 Studios, visit http://www.bb4studios.com/.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

Extron Now Shipping 3G-SDI to 3G-SDI Scaler with Audio Embedding and De-Embedding

Extron DSC 3G-3G AExtron Electronics is pleased to announce the immediate availability of the DSC 3G-3G A, a high performance 3G-SDI scaler that converts between 3G‑SDI, HD‑SDI, and SDI resolutions and frame rates. It accepts, scales, and outputs SMPTE video resolutions from 480i and 576i up to 1080p/60 and 2K. The DSC 3G-3G A features advanced Extron video signal processing with 1080i deinterlacing and Deep Color processing for optimal image quality. The DSC 3G-3G A also provides flexible audio capability with analog audio embedding, de-embedding, and level adjustments. Dual SDI outputs, genlock, and an input loop-through facilitate integration in demanding professional environments, while the compact enclosure simplifies installation. The DSC 3G-3G A is ideal for professional video applications, including video editing and production, rental and staging, medical imaging, and large‑scale presentations. more

Hitachi Adds CP-HD9320 and CP-HD9321 to DLP Projector Lineup

Hitachi CPHD9320Chula Vista, California, November 18, 2014 – Always on the cutting-edge of technology, Hitachi America, Ltd., Digital Media Division, Business Solutions Group is introducing two new DLP projectors, the CP-HD9320 and CP-HD9321. Offering the most advanced functionality with full HD 1080p (1920 x 1080) resolution, Hitachi’s CP-HD9320 and CP-HD9321 are ideal for large auditoriums, conference rooms, museums, and concert or stage productions.

Hitachi’s new projectors provide solid reliability, high brightness, and unmatched versatility. Six interchangeable lenses are available to match various screen sizes and installation environments plus 8,200 ANSI lumens light output, resulting in a super-bright display with outstanding image clarity and uniformity. Two built-in color wheels enable users to easily switch between Rich Color Mode, which is ideal for use in environments where vibrant, rich images are required, and Bright Mode, which is ideal for presentations that require the sharing of information. Additionally, the projectors offer built-in edge blending capability that achieves the seamless projection of one image using multiple projectors.

The CP-HD9320 and CP-HD9321 are equipped with a highly desirable dual lamp system. If one lamp stops functioning during use, the second lamp continues to run and projects the image with no interruption. Twenty-four hours of continuous operation is possible with the Alternative mode, which alternates the use of the two lamps.

Hitachi’s CP-HD9320 and CP-HD9321 incorporate five digital inputs including 3G SDI for broadcast capability. The projectors are also HDBase-T enabled, delivering whole-home and commercial distribution of uncompressed HD multimedia content over a single CAT5e/6 cable. HDBaseT is unique in its ability to provide professional installers with a much simpler and more cost-effective way to transmit uncompressed HD video.

Providing even greater installation flexibility, the CP-HD9320 and CP-HD9321 feature a display rotation of 360 degrees as well as portrait projections. The warping tool enables projections onto spherical surfaces or surfaces with corners as well as conventional flat screens, offering limitless possibilities for creative applications, including retail, hospitality and museums.
No matter how large the application environment, the CP-HD9320 and CP-HD9321 deliver larger-than-life performance. For added peace of mind, Hitachi’s CP-HD9320 and CP-HD9321 are also backed by a generous warranty and Hitachi’s world-class service and support programs.
For more information on Hitachi projectors, visit www.hitachi-america.us/projectors

Follow Hitachi on Facebook

About Hitachi America, Ltd.
Hitachi America, Ltd. headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of power and industrial equipment and services, particle beam therapy technologies, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. The company’s consolidated revenues for fiscal 2013 (ended March 31, 2014) totaled 9,616 billion yen ($93.4 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional materials & components, automotive systems, health care and others. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: New Products, News |

British Audio Engineer Tours And Teaches With HARMAN’s Soundcraft Vi Series Consoles And Realtime Rack

Scraft_ZoeMartinBRIGHTON, United Kingdom – After thriving in the audio industry for 10 years, live sound engineer Zoe Martin now relies on HARMAN’s Soundcraft Vi6 console and the new Realtime Rack while touring with international artists and bands such as Maverick Sabre, Bonobo and The Radiophonic Workshop. Having acquired substantial experience over the past decade, Martin also passes her mixing skills onto university students at the Brighton branch of the British and Irish Modern Music Institute with a Soundcraft Vi1 console.

Martin’s analog background make the Soundcraft products the clear winner when it comes to her preferred mixing consoles, as the design and layout of the Vi Series are so meticulously geared towards ease of use and instant response. To this end, the Soundcraft Realtime Rack was also a logical addition to her toolkit.

Thanks to a unique collaboration between Soundcraft and Universal Audio, the new Soundcraft Realtime Rack not only brings industry-standard UAD plug-ins to Soundcraft consoles, but also adds full remote snapshot triggering and storing. With four SHARC DSPs on-board and a huge library of UAD powered plug-ins, as well as UAD Direct Developer Plug-Ins, it offers stable DSP levels and premium sound quality in a scalable, low-latency processing environment.

“I’ve always liked the Vi consoles, because they make the most ergonomic sense to me. The Soundcraft consoles are the most analog-like digital desks in terms of layout and give me exactly what I need,” said Martin. “The Realtime Rack is also a nice feature. It smoothes out each of my mixes where I have the precision bus compressor on. The compressors on the Vi6 are very nice to begin with, but the Realtime Rack definitely gives the whole mix a nice friendly squeeze.”

“Whether I’m teaching or touring, Vi consoles allow me to adapt quickly to situations because they’re so user-friendly,” Martin continued. “For example, if a mix needs more of a specific sound at the last minute, I find that with these consoles you can make on-the-fly changes instantly. I’m a very visual operator, so with features like VistonicsTM and FaderGlowTM, I’m able to see all the settings without much effort and can keep my eye on the band.”

HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and enterprise automation solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson ® and Revel®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,600 people across the Americas, Europe, and Asia and reported sales of $5.6 billion for the 12 months ended September 30, 2014.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News, Product Applications |

Sound Devices Announces Expanded List of Approved Media

Comprehensive Testing Process Determines if Media Meets Requirements for Mission-Critical Production Applications

REEDSBURG, WI, NOVEMBER 18, 2014Sound Devices, specialists in audio and video products, announces an expanded Approved Media List designed to identify media fully compatible with and meeting the high-quality standards of the Sound Devices and Video Devices mission-critical production recorders. Since a recording is only as good as the medium in which it is stored, identifying and using approved media ensures that the company’s products will operate with the utmost reliability in the field. Approved Media. more

Severtson Screens Increases Production Capacity by 50 Percent Due to New Folded Cinema Projection Screen Demand

Mesa, Arizona, USA, Nov. 18, 2014 – Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, has announced that it has raised production capacity in its Mesa, Ariz., USA manufacturing facility by 50 percent due to increased demand for its new folded SēVision 3D GX line of cinema projection screens. The new folded line reduces international shipping costs by up to 70 percent.Severtson Screens Folded Cinema Screen Production - Delivery

“Since its launch earlier in 2014 and after three highly successful trade shows since, we’ve recently had to renovate our facility and upgrade our machinery to keep up with international demand for our new folded SēVision 3D GX line of cinema projection screens,” explained Toby Severtson, president and CEO of Severtson Corp. “We were already working at maximum capacity shortly after the announcement of the of the original folded white and silver versions this past Spring at CinemaCon 2014. Then, after the recent Kino Expo in St. Petersburg, Russia and ShowEast in Florida where we featured our brand new microperf version of the folded line, we had no choice but to both enhance existing equipment, as well as bring in more, in order to meet international orders.”

Launched at CinemaCon 2014 to rave reviews and popularity worldwide, Severtson Screens’ new folded shipping method now makes international distribution of its industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent. Besides standard perforated white and sliver screens, Severtson now also offers its immensely popular microperf option to its folded SēVision 3D GX line of cinema projection screens for international shipment.

“The microperf version is what has put this line over the top as these screens are the screen of choice for high-end, premier theatres,” added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. “The Severtson microperf viewing surface eliminates moiré which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen.”

The practically invisible pinpoint holes in the microperf material allow sound to be smoothly transmitted through the material while preserving audio quality. The Folded SēVision 3D GX line of cinema projection screens offer up to 15 percent better sound transfer over standard perforated screens, while providing optimum visual performance at the same time, resulting in the ultimate audio and video experience for theater customers.

Shipping costs associated with such large packages as these were out-of-reach for so many up until recently. Now, Severtson Screens’ SēVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. “Severtson’s new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging…especially when a theater is in a unique structure, such as a high-rise or multi-story theater complex,” added Severtson.

The new folded line of SēVision 3D GX and Ultra Wide cinema screens are now available for delivery to international destinations, having numerous advantages, including:
• available in standard or micro perforation (white and silver)
• coated surface that is harder to bruise and scuff
• small micron flake coating produces a sharper image, eliminating graininess in bright scenes
• viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested
• water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface
• perfect for all large cinema applications, such as movie houses, museums, universities, etc.

According to Severtson, in the past, the idea of folding a screen for shipment, delivery, and installation has been deemed impossible because there was no method of doing it without degrading the quality and performance of the screen, or ruining it altogether. Today, the cost offset on shipping as well as the screen’s performance and longevity increases savings for the customer. This is huge news for the international market that desires a state-of-the-art silver 3D cinema screen, but, up until now, simply could not afford the shipment and installation cost because of how such a large screen had to be prepared, packed, and shipped.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/literature).

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues.

With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit www.severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.

About Severtson Screens
Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today’s three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today.

# # #

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Related Topics: News |

Renewed Vision Enriches World’s First Permanent 3D Pool Mapping Light Show at Sheraton Waikiki

PointCloud Media develops unique projection architecture driven though ProVideoPlayer2 software to entertain hotel guests year-round

ALPHARETTA, Georgia, November 18, 2014 — The Sheraton Waikiki in Honolulu launched its Helumoa Playground Superpool series earlier this fall, comprising two distinct 3D pool mapping light show stories presented twice every evening to entertain hotel guests and the general public. Billed as the world’s first permanent installation of its kind, the 3D pool mapping shows are projected across a 7,503-square foot pool canvas, demonstrating lively displays of volcanic eruptions in “Helumoa – the birth of Hawaii”; and the rise of historical Hawaiian resorts and water sports in “Helumoa – the legendary story of Waikiki.”

Waikiki Pool Checkerboard

Overhead Pool Shot

Sheraton Wakiki Pool

The Sheraton Waikiki hired PointCloud Media, a full-service production company specializing in 3D projections, to develop innovative, energized shows featuring graphic figures and images projected onto the nearly 200,000 gallon superpool. The PointCloud solution integrates its core Raylight4D mapping system—responsible for superimposing visual content on the pool to mesmerizing effect—with seven ultra-bright projectors and reliable, cost-efficient playback software from Renewed Vision.

The integration of Renewed Vision’s ProVideoPlayer 2 (PVP2) software is significant as it drives playback for all seven projectors from two Mac Pro computers, saving PointCloud Media tens of thousands of dollars in comparison to expensive hardware-based packages. Additionally, PVP2 simplifies the overall workflow, allowing PointCloud Media to automate playout and quickly adjust show schedules in the event of inclement weather or special circumstances.

“Over the years, we have used many different servers to augment video projections on large buildings, and they were all very complicated to operate, requiring real experts,” said Jack Hattingh, president, PointCloud Media. “The Renewed Vision PVP2 software reliably plays out all content from a stable platform, without the expense of purchasing or renting a system and hiring a full-time operator. I can purchase PVP2 software and a Mac Pro for the price of a three-week rental of most competing products. Being a permanent installation, the return on investment with PVP2 is nearly immediate.”

The end-to-end architecture includes five rooftop Barco HDQ-2K40 40,000 lumen projectors positioned 320 feet in the air to project visual content onto the pool, along with two 20,000 lumen projectors at ground level to project visuals onto adjacent rock formations. The workflow starts with a 4000×4000 content file for the pool map and a 3840×1080 file for the rock formations. A Mac Pro running PVP2 at each location slices the 4000×4000 file into five separate 1920×1080 feeds with mild overlap. The fluid pool reflections and surrounding ambience add an element of reality to the custom 3D mapping projections.

“PVP2 allows us to fine-tune the mappings on the fly to create the best convergence between the projected images,” said Hattingh. “Its advanced rending engine, coupled with the power and reliability of the Mac Pro, enables smooth playback of the massive video file across all five outputs. PVP2 is also allowing us to create some unusual projections, as we’re blending from four corners geometrically rather than top to bottom or left to right. PVP2’s flexibility has made it easy to create a unique mosaic map with plenty of light that audiences can enjoy.”

The master system on the roof is connected to the second rock projection system 31 stories below via a fiber-optic connection, with all content triggered simultaneously from both PVP2 servers. As each show begins, PVP2 triggers a contact closure relay to change the sound system from the standard background music service to the PVP2 audio feed. A third Mac Pro system outfitted with PVP2 supports a hotel broadcast on Channel 37, with viewers able to enjoy a live cut of the pool projections at the moment the light show music begins.

PointCloud Media representatives routinely monitor the system from their offices near Dallas to ensure everything is working properly, with the ability to stop, pause, restart and reschedule shows as needed. A third, holiday-themed show is now in development, given the success of the first two shows. Additionally, the simple learning curve of the system will allow hotel staff to use the system for other business opportunities as desired.

“PVP2 and the rest of system is very easy to learn and operate, so the hotel can easily use this for conferences and other themed events by the poolside,” said Hattingh. “Furthermore, they can easily gain an additional return on investment by renting the system to businesses and clients.”

About Renewed Vision
Founded in 2000, Renewed Vision’s mission is to offer reliable, purpose-built production software that enables organizations—spanning from churches to corporations—to create dynamic media experiences that enhance worship services, meetings and other special events. For more information on our product lines, including ProPresenter, ProVideoPlayer and ProVideoServer, please visit our website at www.renewedvision.com.

# # #

About

Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

Calendar

November 2014
M T W T F S S
« Oct    
 12
3456789
10111213141516
17181920212223
24252627282930

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication