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GUITAR CENTER GIVEN TOP HONORS AT 2014 CONTENT MARKETING AWARDS

GC_CMA_Award GC_CMA_Group

Guitar Center’s social media channel takes home three awards at the esteemed Content Marketing Awards conference

ANNOUNCEMENT HIGHLIGHTS:

Guitar Center’s YouTube Channel awarded Project of the Year in addition to Gold and Silver Awards
This places Guitar Center alongside other Content Marketing Award winners Google, Walt Disney Company, and many more
Winners were announced Sept 10th at the 2014 Content Marketing World conference, the world’s largest marketing event

Los Angeles, CA (September 11, 2014): Guitar Center, the world’s largest retailer of musical instruments, is proud to announce that it was presented with three 2014 Content Marketing Awards, including the Award’s highest honor, Project of the Year, for its exceptional YouTube channel. The retailer beat out thousands of top-tier brands for this distinction, and was named winner out of six finalists including Target, Four Seasons, and General Electric. Additionally, Guitar Center’s YouTube Channel received a Gold Award in the category of Highest Subscriber Growth and a Silver Award in the category of Best Use of YouTube for Content Marketing. These are Guitar Center’s first Content Marketing Awards.

Project of the Year finalists were announced last month and Guitar Center was named overall winner on September 10, at Content Marketing World 2014, the largest content marketing event in the world, with over 2,500 marketers from 50 countries in attendance. This places Guitar Center on an impressive list of Content Marketing Award winners, including Volkswagen, the Walt Disney Company, Unilever, Google, and many more.

“Musicians are the heart and soul of Guitar Center—the only reason we exist. To be successful we need to create content and platforms designed to inspire—not just move product. Now, more than ever before, it is imperative to create new avenues to support artists, and we have the great privilege to work with some of the best musicians in the world in order to do just that. It is an honor to be recognized by such a respected institution for work our team is so passionate about.” – Dustin Hinz, GC Vice President of Brand Experience and Entertainment Marketing

About Guitar Center:
Guitar Center is the world’s largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ and lighting equipment, with more than 260 stores across the U.S. 2014 Marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students since 1952. Guitar Center as we continue to help people make music. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth.

For more information about Guitar Center, please visit www.guitarcenter.com, contact media@guitarcenter.com, or visit our Press Room at http://gc.guitarcenter.com/pressroom/
Subscribe to our RSS newsfeed at http://feeds.feedburner.com/GuitarCenterPressroom

About Content Marketing Awards and Content Marketing Institute:
The Content Marketing Awards, presented by the Content Marketing Institute and sponsored by McMurry/TMG, launched in 2004. It is the largest awards program in North America for people who create content for organizations. The Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing World Sydney, every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.

Photo caption 1: The Content Marketing Award presented to Guitar Center.

Photo caption 2: Pictured L-R: Joe Pulizzi, Founder, Content Marketing Institute; Dustin Hinz, VP of Brand Experience & Entertainment Marketing, Guitar Center; Lee Diskin, Manager of Video Production, Guitar Center; Matt Petersen. CEO, McMurry/TMG.

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PESA Promotes Streaming Solutions, 4K Routing at IBC2014

Huntsville, Alabama – PESA, a leading designer and manufacturer of professional audio and video distribution solutions, will showcase its growing line of PESA Xstream streaming appliances, live production programmable remote control panels, and its new Cheetah 4K routers and field upgrade kits at IBC2014 (Hall 8, Stand C03), which runs Sept. 12-16 at Amsterdam RAI. The company will also demonstrate PESA Live, its new streaming app for Android and iOS smart devices, which allows users to manage their own viewing experience during an event with access to multiple live cameras and fully synchronized audio.

With an intuitive user interface, PESA Live makes it easy to select sources during a concert or sporting event, for example, while built-in social media functionalityallows users to interact in real time. Logos and other branding can be added to the video, and revenue generating ad insertion capabilities allow for targeted advertising and messaging. Content distribution options include local Wi-Fi or publishing to a content distribution network (CDN).

“PESA Live works in conjunction with our PESA Xstream C58 streaming appliance to provide an affordable way to enhance a live event with personalized video selection,” said John Naylor, vice president, global sales and distribution, streaming products. “Plus, stadiums and other venues can see an immediate ROI with its built-in ad insertion capabilities. Some high-level entertainment venues in the U.S. have already begun beta testing the system, and we are expecting even more interest at IBC.”

The new PESA Xstream C22 compact appliance, which will be demonstrated at IBC for the first time, includes I/O options for standalone streaming applications or as part of a larger hybrid broadcast system. The C22 can be configured as a two port video encoder or two port decoder, or can include one of each. It includes several video inputs as well as optional SFP modules allowing for expanded connectivity, and its two external audio sources can be synchronized to either or both video streams during an event.

With built-in frame sync, video signals can be locked to an external source for glitch-free video switching in broadcast and pro AV applications. An HDMI out allows for local preview, while an integrated Web server allows full remote control, so no personnel are required on site for streaming content to a production facility.

Multiple C22 units can be used to allow AV professionals to compress, stream and share high-quality content between locations and enable streaming in existing video distribution. The C22 is also an ideal bi-directional content sharing solution. Two C22 units can be configured with one encoder to send video and one decoder to receive video, allowing live interaction between sites.

PESA will also demonstrate its two advanced remote control panels designed for live production. The Touch72 LCD features 72 programmable LCD push button switches, along with a color touch-screen display, while the Smart32 features 32 dynamically reprogrammable LCD buttons arranged in a 2×16 configuration. Each push button can be customized by color with text and icon graphics through Cattrax, PESA’s management control software, and any switch can be configured as a source, destination, level, salvo, or control.

Built to manage the expanded bandwidth requirements of 4K signals, new PESA Cheetah routers are now available in multiple configurations. Both UHDTV (3840×2160) and DCI (4096×2160) are supported, and the router can mix and match between 4K CWDM and traditional copper or fiber I/O in the frame. Using PESA’s easyPORT converter module technology, each I/O card includes four SC-style fiber CWDM connections carrying up to 12 Gbps (4xSDI) for each port. An outboard easyPORT module converts the signals from each CWDM port on the router back to conventional HD/3G-SDI video lines.

Retrofit kits provide a simple plug-and-play upgrade solution for current 3G-SDI Cheetah routers. The 4K I/O card is a direct drop-in replacement for the standard 16-channel HD/3G-SDI card found in current Cheetah frames. Any size Cheetah 3G-SDI routing switcher can be retrofitted with the new Cheetah 4K I/O card system by replacing any existing 16-channel I/O card set and reconfiguring the software to accept the new 4K cards. Once the control software is configured for 4K, the router system can run both 4K and 3G-SDI signals in parallel.

“European interest in 4K continues to grow, and now PESA offers a full line of 4K routing solutions,” said Dewaine McClellan, international sales manager. “New Cheetahs can be dedicated 4K routers or partitioned and converted later as your 4K needs grow. You can also retrofit existing Cheetah routers in the field to support your move to a 4K infrastructure.”

Cheetah 4K routers can be configured and controlled via PESA’s intuitive Cattrax network GUI or optional Cattrax Web network server software using PESA’s powerful PERC2000 or PERC3000 system controller hardware. They can also be controlled through traditional RS-232/422 or Ethernet connections, and built-in SNMP MIB simplifies integration to third-party network system management software. With hot swappable matrix and I/O cards, as well as internal power and control, the need for additional power and external cabling is virtually eliminated.

About PESA
As a leading provider of audio/video (A/V) Baseband and IP connectivity products, PESA offers a wide selection of multi-path streaming products, routing switchers, matrix switchers, extenders, converters, media extenders, and signal processing gear to support government, military, industrial, commercial, medical, broadcast, and mobile truck applications. From large to small-scale A/V routing and extender products to multiple IP streaming appliances, PESA offers a diverse suite of AV products, all of which are supported by 24/7 technical support. PESA is located in Huntsville, Ala., with regional sales offices throughout North America and China. Our cost effective solutions are available around the world through our industry leading team of Channel Partners offering local support and installation. All products mentioned herein are trademarked property. Learn more about us at www.pesa.com. Follow us on Twitter: @PESA_ONLINE.

iZotope Launches RX 4: Complete Audio Repair and Enhancement

New functionality makes RX 4 ideal for accelerating workflows in TV Broadcast, Film, Video, and Music

AMSTERDAM, Netherlands, Sept. 11, 2014 - iZotope, Inc., a leading audio technology company, has released the next generation of its industry-standard audio repair toolkit, RX. iZotope’s award-winning software transforms flawed audio into pristine, usable material by removing noises, distortions, reverb, and other common audio problems. RX 4 and RX 4 Advanced incorporate significant new workflow-optimizing functionality, leaving more time for creativity in audio and video editing. For anyone in audio post production, broadcast, dialogue editing and mixing, independent filmmaking, or music production, RX 4 can make poorly recorded audio intelligible and ready for primetime. https://www.youtube.com/watch?v=EF6evbm_-Zg

RX 4 Advanced is the result of iZotope’s collaboration with working professionals to identify new ways of improving workflows. They’ve translated these insights into technologies that address common needs and reflect the way people naturally want to work. New features in RX 4 move beyond audio repair-letting professionals enhance their audio.

“Audio quality is a significant concern for media workflows worldwide, spanning professionals in film and TV post production to music mixing and mastering,” says Rob D’Amico, Senior Product Manager for iZotope. “iZotope has developed an audio solution that is equally valuable in the music recording studio, post production suite, on the film set, or in your home editing setup.”

RX 4 enables users to significantly speed up their workflow through the addition of new intelligent modules, time-saving features, and deeper levels of integration with their host.

Significant new features in RX 4 include:
Clip Gain: Easily adjust and balance the volume of vocals and instruments with this new non-destructive editing feature.
Dialogue Denoiser: Reduce distracting background noise from dialogue and vocals in real time (now a standard feature with both RX 4 and RX 4 Advanced).
RX Connect: Streamline the editing process with a round-trip workflow compatible with industry-standard hosts.

For audio professionals in post production, music production, and mastering, RX 4 Advanced boasts additional time-saving features.
Leveler: Automatically balance the volume of a mix, freeing more time for creative mix decisions.
Ambience Match: Match the environment noise or room tone of two different audio recordings with ease
EQ Match: Ensure a consistent-sounding mix by matching multiple recordings with varying sonic profiles.
Loudness: Process whole program mixes or segments to comply with international industry standards and network-specific guidelines.

Learn more about RX 4

RX in Amsterdam
IBC attendees will be able to get their first glimpse of RX 4 at Avid Connect Europe, or catch its public debut on stage at the CPUG Amsterdam SuperMeet. RX 4 will also be available for viewing at the Avid Booth (Hall 7 | Stand J20) throughout IBC.

Pricing and availability
RX 4 and RX 4 Advanced are available now.

Through September 25, 2014, RX 4 will be available for $299 (Reg. $349/ €285) MSRP and RX 4 Advanced for $999 (Reg. $1199 / €919) MSRP.

Users of previous RX versions can log in to their iZotope accounts at www.izotope.com/en/account/ for upgrade information and special upgrade pricing.

Customers who purchased RX 3 or RX 3 Advanced after July 1, 2014 will receive a free upgrade upon release.

Compatibility

Both RX 4 and RX 4 Advanced can be used as a standalone audio editor or as a plug-in. Supported plug-in formats include 64-bit AAX (Pro Tools 11), RTAS/AudioSuite (Pro Tools 7.4-10), VST, VST 3, and Audio Unit.

About iZotope, Inc.
iZotope makes innovative products that inspire and enable people to be creative. Based in Cambridge, Massachusetts, iZotope has spent over a decade developing award-winning products and audio technologies for professionals and hobbyists alike. Used by millions of people in over 50 countries, iZotope products are a core component of GRAMMY-winning music studios, Oscar and Emmy-winning film and TV post production studios, and prominent radio studios, as well as basement and bedroom studios across the globe. Through a robust licensing program, iZotope also powers products made by industry partners such as Adobe, Avid, Microsoft, and Sony. iZotope was recently honored with an Emmy® Award for Outstanding Achievement in Engineering Development for its flagship audio repair suite, RX®. For more information on iZotope products, please visit www.izotope.com.

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BenQ Continues Small-to-Medium Space Success With All-New M5 Series Projectors

Entry-Level Line Adds Better Brightness, Colorific Imaging, and Energy-Saving Features to Latest Release more

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StrandVision Digital Signage Inaugurates YouTube Electronic Signage Video Channel Plus Regularly Scheduled Training Webinars

Short YouTube training videos help customers take advantage of StrandVision’s many features – complement the company’s comprehensive training webinars…

MENOMONIE, Wis. – Sept. 10, 2014 – StrandVision Digital Signage has added a YouTube Channel to offer short, targeted, information sessions and tutorials on StrandVision’s cloud-based service, specific electronic signage features and general digital signage topics, including installation, content design and visitor/employee communication recommendations.

These training clips are targeted to individual digital signage topics and are designed for both resellers and customers to complement StrandVision’s scheduled Webinar training sessions that offer a broad overview of StrandVision’s capabilities and how to use the company’s online portal Content Management System (CMS). Pages on the StrandVision Web site also include links to specific training videos, when appropriate.

“Designing and updating electronic signage content with StrandVision’s Web-based signage is easy and intuitive,” commented Mike Strand, StrandVision founder and CEO. “Non-technical administrative and clerical staff can easily pick it up and run with it in minutes. The StrandVision 30-minute Webinars are designed to help them utilize more of the system with a minimal investment in time. Plus the always available YouTube clips are designed to further enhance StrandVision’s ease-of-use by offering step-by-step demonstrations of genera- to-advanced functions including videos, databases, and importing from the Web.”

The StrandVision Basic Digital Signage Webinars are free of charge to anyone and scheduled on the second Tuesday at 12:00 Noon Eastern and the third Thursday at 3:00 PM Eastern of each month. Registration is at: http://www.strandvision.com/digital_signage_webinars.html. More advanced Webinars on various topics are also frequently scheduled and can be found on the same sign-up page. Once registered for free electronic signage training, email reminders with instructions on how to connect to the meeting are emailed a day and an hour before the Webinar.

The YouTube videos are available on demand at: https://www.youtube.com/channel/UCbjITZOpvcs8OBNTMAw1A-A. Some videos have already been posted with new entries added weekly. Subscribe to the channel to receive reminders as new videos are posted. In addition to supplemental videos accompanying press announcements, here is the schedule of training videos available and what’s planned for the balance of the year:

20-Aug. Welcome to the video channel
27-Aug. Get 30 days free with the test drive
3-Sep. Free digital signage webinars
10-Sep. Ways to contact StrandVision
17-Sep. Pricing options, getting a proposal and how to purchase
24-Sep. Overview of the StrandVision Web site operation
1-Oct. Key areas to review on the public Web site
8-Oct. The Hyatt Hotels portal
15-Oct Benefits of becoming a reseller or affiliate
22-Oct. Logging into your account and the summary status screen
29-Oct. The “Your Company” menu (location, business hours/time zone)
5-Nov. An overview of StrandVision locations/display groups
12-Nov. How to manage your people/employee pages for automatic birthday anniversary display
19-Nov. Managing authorized StrandVision administrators (change your info, add others, specific screen location access)
26-Nov. Configuring your company’s preference settings (user mode, all settings, background music)
3-Dec. Ways to view your signage (including sharing via email)
10-Dec. Installing signage on a Windows PC
17-Dec. Installing the preconfigured StrandVision R360 Linux PC
24-Dec. Mounting a TV screen to the wall
31-Dec. Setting up a news crawl across the bottom of the signage screen

About StrandVision

StrandVision LLC, based in Menomonie, Wis., delivers low-cost, cloud-based digital signage software content to subscribers’ digital media player displays, as well as computer screens, websites and mobile devices. StrandVision’s patented approach distributes customer-created text, graphics, videos and RSS/social media feeds along with pre-packaged worldwide, national and local weather and news. It is ideal for many business marketing applications for waiting rooms (patient and customer information); banks and retailers (video merchandising); education (student, staff and visitor information); business and industry (employee communication and operational/performance information); as well as nonprofit and religious organizations (member and supporter communication).

StrandVision also offers digital signage support hardware including PC-2-TV.net, a fully digital, high-definition (HD) video extender for long distance multi-screen distribution, Linux digital media players to ease and optimize electronic signage network installation and administration, and several large-format displays including freestanding pedestal displays. StrandVision Digital Signage services, installation and equipment are available directly from StrandVision and through registered affiliates and system integrators. Additional information about StrandVision Digital Signage is available at StrandVision.com, 715-235-7446 or by email.

###

EDITORS – for further information:

Mike Strand
StrandVision
715-235-7446 X100
mjstrand@strandvision.com

Greg Soucy
Soucy Communications Group
603-682-7162
gsoucy@scg-pr.com

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FOH Engineer Dennis Fernandez Uses Waves Plugins with MultiRack on Yamaha CL5 Console for Anoushka Shankar’s Traces of You Tour

Fernandez

TEL AVIV, ISRAEL, September 3, 2014 — Dennis Fernandez is the longtime FOH engineer for sitarist and world music superstar Anoushka Shankar. Until recently, Dennis mixed most shows on a VENUE console due to its ability to run Waves plugins. Nowadays, he is able to use his plugins on other consoles too. For Shankar’s Traces of You tour, he has chosen to use a Yamaha CL5 console, running his plugins with a Waves MultiRack SoundGrid® system for Yamaha (Y16 cards and Waves Impact Servers).

Dennis notes, “Waves plugins play a major role on Anoushka Shankar’s Traces of You tour. I use the SSL E-Channel on grand piano, cello and vocals along with Renaissance Bass for kick drum, MaxxBass® for mridangam and tabla, the C6 Multiband Compressor on vocals and sitar, and the SSL G-Master Buss Compressor on the shehnai. I also use a Q10 on a buss to collectively EQ the Hang instruments for maximum gain before feedback, and then the H-EQ Hybrid Equalizer, Renaissance Compressor, MaxxBass, and L2 Ultramaximizer in tandem on the Master output.”

Dennis adds that Waves plugins help him solve unique challenges in mixing classical Indian instruments: “Using Maxx Bass on the mridangam helps replace the low-end definition that is sometimes absent in certain PA systems, and the Waves C6 especially helps with the dynamic range of the sitar, which otherwise would not be heard if it were over-EQed.”

Referring to his favorite Waves tools, Dennis adds: “I loved the BSS 901’s and the Waves C6 surpasses these! I can have lots of dynamic EQ that can be grabbed, listened to (soloed) and filtered very quickly, without having to use heavy EQ! I love the tone and ease of use of the H-EQ too, especially when sculpting my master buss. I can mimic different console tones right down to noise! In addition, the Renaissance Bass is a quick and easy fix for low-end definition – I love it! Basically, Waves SoundGrid gives me the tone and workflow of touring my own production, which often isn’t the case!”

Visit http://www.waveslive.com for more information.

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Wharfedale Speakers Bring Superb Sound Home for the Holidays

Chicago, IL, September 2, 2014 — There’s nothing like listening to favorite music or watching movies and TV on a truly high-quality sound system – and this holiday season, Wharfedale, Britain’s most famous speaker brand, brings more than 80 years of UK design expertise to American listeners with its ultimate-performance Jade 3 loudspeakers, all-new Jade Subwoofers and high-value Diamond 10 Series loudspeakers. Why not reward that music-loving family member or friend – or yourself – with elegantly styled speakers that can transform any listening space with immersive sound?

Wharfedale’s Jade 3 loudspeakers (SRP $1,499 – $1,799 per pair depending on finish) combine furniture-grade construction and finishes with the company’s latest acoustic engineering and materials technologies. They’re available in Black Oak, Vintage Cherry, Rosewood and Piano Black to match any décor.

The speakers’ enclosures are constructed from Crystalam, formed from laminated wood and composites to combine structural and sonic integrity with a striking contoured appearance. The midrange drivers and woofers are constructed using Acufiber glass/carbon fiber material interwoven with a self-damping matrix for exceptional purity and responsiveness. The Jade Series’ aluminum-dome tweeter extends beyond the range of human hearing for extraordinary musical detail and smoothness.

The new Jade 10 and Jade 8 subwoofers feature a clever dual-woofer arrangement that mounts the drivers opposite each other to reinforce each other’s performance. The result is surprisingly powerful, true deep bass from ultra-compact enclosures that, unlike conventional subwoofers, fit easily into any room. Combine the Jade 10 or Jade 8 (SRP: $1,599 and $1,199 respectively) with the Jade 3 for a system that delivers music and theater sound with stunning realism, presence and authority.

The Wharfedale Diamond 10.1 and 10.2 compact loudspeakers (SRP: $349/pair and $449/pair respectively) are ideal for enthusiasts who want to step up from low-fi sound and hear their favorite music and movies the way they were meant to be heard – at prices that represent outstanding value in true high-fidelity loudspeakers.

Wharfedale Diamond 10 Series woofers employ premium components including a woven Kevlar cone (a material not usually found in speakers at its price point), and a neodymium-magnet soft-dome tweeter for smooth high-frequency response. The 10.1 and 10.2 are available in a choice of stunning finishes including Black, Cherry and Rosewood.

In addition to the above models, Wharfedale’s Jade and Diamond 10 Series offer a complete lineup of compact monitors, floorstanding towers, center channel speakers and more, to create compelling music and home theater systems for every home and budget.

This holiday season, stop dreaming and start listening!

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Bose® Panaray® MA12 Modular Line Array Chosen for Atlanta History Center’s Woodruff Auditorium

Woodruff

Atlanta-based AV and acoustical consultant Cape Dixson Associates specified the Bose® Panaray® modular line array for its quality sound and low visual profile

Framingham, Massachusetts, September 2, 2014 – Since its founding in 1926, The Atlanta History Center has helped preserve the legacy of the South’s largest city and its surrounding region. Through a grant from The Goizueta Foundation, the Center has expanded its community outreach efforts with a historical theatre series. The History Center’s 400-seat Woodruff Auditorium was planned as the venue for this program, but significant upgrades were required to support that use. This led Cape Dixson Associates (CDAI), the Atlanta-based AV and acoustical consultant that has worked with the Center on its audio and acoustical needs for 25 years, to choose a Panaray® MA12 modular line array system from Bose® Professional Systems.

CDAI had helped the History Center upgrade the acoustics of the 1960s-vintage space when the auditorium was renovated in 2001; however, that renovation budget did not include upgrading the audiovisual systems, leaving the auditorium users dependent on the original audio and lighting systems. The new Bose system, installed by local firm Sound Design & Innovation, consists of two stacks of three Panaray MA12 modular line array loudspeakers, wall mounted either side of the stage, with two MB12 modular subwoofers soffited under the front of the stage. This entire system is powered by a single Bose PowerMatch PM8500 8-channel smart amplifier.

Rogers Dixson, President of Cape Dixson Associates, says the Bose system was one of several with which he had arranged on-site demonstrations for the Center’s executives, and that once they heard the Panaray system, they knew that they had found their solution. “The Bose system not only meets the key requirements to provide clear, highly intelligible and even sound coverage throughout the auditorium seating area,” Dixson explains, “but it does so with a narrow, low-profile design that fits in discreetly with the auditorium’s architecture.

“One of the key things for this project was the need to have excellent coverage of the entire seating area and full control of the sound system’s dispersion pattern,” Dixson explains. “In a typical auditorium of this type we would have specified an L-C-R cluster to achieve desired coverage, but the architectural design of the space and its low ceiling prevented that approach. In addition, the Bose system provides surprisingly consistent coverage even in the front rows. Fill speakers would likely have been needed with a more traditional speaker cluster design.”

Jackson McQuigg, the Vice President of Facilities at the Atlanta History Center adds, “The Bose speakers more than met our expectations and we are thrilled with the result.”

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Game Audio to Be a Major Focus at 137th Audio Engineering Society Convention

— Game Audio Track sessions at the 137th AES Convention in Los Angeles will take a practical approach, looking at key topics including career development, dynamic content and mixing, as well as audio for mobile gaming and much more —

— Marty O’Donnell, acclaimed game audio director and composer for Halo and other hits, to give Convention’s Heyser Memorial Lecture —

New York, NY, September 2, 2014 — The 137th Audio Engineering Society Convention (October 9-12, 2014, at the Los Angeles Convention Center in downtown Los Angeles) is set to feature a comprehensive set of Game Audio Track programs and events focusing on audio trends and issues in the gaming industry. Game Audio Track Chairman Steve Martz has assembled a compelling and highly inclusive series of panels, sessions and presentations that address the many dimensions of this complex sector of professional audio, this year with a particular emphasis on the practical aspects of the industry. Additionally, Marty O’Donnell, award-winning audio director and composer for Halo and other hits, has also been chosen to give this year’s Heyser Memorial Lecture, entitled “The Ear Doesn’t Blink: Creating Culture With Adaptive Audio.”

A special highlight will be “Diablo III: Reaper of Souls, The Devil Is In The Details,” a panel that will closely examine how the audio team behind the Blizzard Entertainment hit title Diablo III: Reaper of Souls created the entire audio soundscape for the game, including sound design, music and dialog. Other sessions will include the following: “Effective Interactive Music Systems: The Nuts and Bolts of Dynamic Musical Content” (led by Winifred Phillips, Composer, Generations Productions LLC), which will examine key aspects of assembling game audio, from horizontal resequencing and vertical layering techniques for the interactive implementation of music recordings, to MIDI and generative systems for the manipulation of music data; “Dynamic Mixing for Games” (led by Simon Ashby, VP Product Strategy and Co-founder at Audiokinetic), which will look comprehensively at the challenges of mixing game audio, including performance constraints and the non-linear event based triggering of in-game sounds – using real-game practical audio examples, this session will demonstrate the many positive benefits that dynamic audio mixing can have on modern sound design; and “Yes, your mobile game can have awesome audio!” (led by Stephan Schütze; Audio Director Sound Librarian- Melbourne, Australia), which will look at the wide range of tools available that, when utilized properly, support the creation of dynamic, high quality audio for nearly every platform available.

The Game Audio Track will also include an entire career development session: “Game Audio Careers 101 – How to jump start your career,” and a session on the state of game audio education that will bring together entrepreneurs from some of the top private instructional institutions to discuss the latest educational models and best practices in audio for interactive game media. Attendees will get a fantastic overview of what is being offered inside and outside of the traditional education system through the “Next Gen-Game Audio Education” session, chaired by Steve Horowitz (Co-Founder, Game Audio Institute, and Audio Director, Nickelodeon Digital), who is also leading the “Game Audio Careers 101” panel. This will be a must for students and teachers alike.

“Attendees to this year’s Game Audio Track will find some very different and very compelling content,” observes Martz. “We’ve strived to include some very practical sessions, ones that will provide career and learning guidance, in addition to the kind of in-depth technical sessions this Track has become known for.”

“Overall, this is going to be a fantastic Game Audio Track,” says Martz. “It takes place at a time when the game industry is undergoing change, when mobile is becoming the new frontier in game platforms and audio is taking on a more significant role in games than ever. We’ve addressed all of that and more in this year’s agenda. This could be our best game audio track yet!”

For information on how you can get your FREE Exhibits-Plus badge (pre-registration required) and detailed information on the Game Audio Track at the AES137 Convention, as well as further Registration, Hotel, and Technical Program information, visit the AES137 webpage at http://www.aes.org/events/137/.

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RTI Introduces New Driver for Nest Products

Two-Way Drivers Enable RTI System to Work With Nest Learning Thermostat and Nest Protect: Smoke + Carbon Monoxide Alarm more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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