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Archive of the Product Applications Category

Rogue Element Embraces an Open Source Philosophy

Dan Mulligan

Rogue Element has become one of the first digital cinematography companies in the UK to adopt an Open Source policy for its rental division by providing Open Source Digital Camera Solutions.

In a move designed to unleash and encourage creativity, the Soho-based company is ensuring that 4K cinema is fully open to everyone by making AXIOM Beta Open Digital Cinema Cameras available to its rental customers.

AXIOM Beta cameras are the first products to be developed by apertus°, an Open Source cinema organisation founded by film makers and financed through crowd funding. The people behind apertus° were galvanised into action when they became concerned with the expensive and limited tools they were forced to work with every day. Instead, they wanted access to affordable devices and technology that delivered the highest possible image quality and could be customised to exactly suit their needs.

Since its formation in 2007, the apertus° project has applied an Open Source philosophy to everything it has developed. As no patents have been filed, anyone can access the technology behind its cameras and people are actively encouraged to adapt, modify, repair and even replicate them. To date, reaction has been very positive. Not only has the company achieved – and exceeded – its initial crowd funding target but it also has the backing of some very important film makers and cinematographers.

ASC and AIC Cinematographer Roberto Schaefer, who was responsible for films such as Quantum of Solace, Finding Neverland and Stranger Than Fiction, says: “I believe than an Open Source camera will allow us to customize the digital camera to our personal liking. That should include ergonomics and hopefully give the ability to get rid of the shoebox, front heavy trend of current designs. I look forward to using custom elements to create the new Digital Aaton, even though they are no longer in business. The design possibilities that I’ve seen from the apertus° project are exciting, as are the image creation possibilities. Not being locked in to any one company’s idea of what the images should look like is a breath of fresh (film) air. Currently in order to switch film stocks we have to change camera systems. The AXIOM will hopefully change all of that and allow us to change stocks with a physical switch.”

His views are shared by Emmy and Academy Award-winning DOP and Visual Effects Supervisor David Stump, who says: “The spirit of Open Source frees up the creative spirit to do something that no one else thought of,” while IMAX cinematographer Lee Ford Parker adds: “Open Source cameras are a step back toward the dark room, in which making the tools is part of the joy of making the art.”

The AXIOM Beta camera has just been released and is currently only available at cost to the community that backed the initial crowd funding campaign. Rogue Element was one of those backers and Managing Director Dan Mulligan says: “Open Source is a fantastic concept and we are delighted to be supporting apertus° by making this format available to the UK rental market. In taking on the Open Source philosophy, we hope to facilitate unfettered access to the technology and free up the creative spirit so that the cinema industry can engage in practices that encourage freedom of expression and is no longer limited by who can contribute.”

Established by Mulligan in 2001 firstly with camera rentals, Rogue Element then pioneered tapeless and file-based digital workflows and onset correction with 3D LUTs, S.two & Codex data recorders and Filmlight colour timing suites until 2011.
Now starting an Open Source operation for 2014 onwards Rogue will offer new camera solutions and options for the Broadcast & Features markets.

Rogue Element can also provide dailies and workflows for Arriraw (Alexa 16:9/4:3 sensors) RED RAW (RED Epic & Dragon 6K),Sony S-Log3 (Sony F65), Canon RAW (Canon C100/300/500), Cinema DNG (Blackmagic), GoPro and many other of today’s professional and niche camera systems. With this new operation for 2014 we want to pursue new avenues for the market.

Dan Mulligan, who has recently returned to Rogue Element after a three year stint at Technicolor, says: “The Arriraw format is now well established and there are a raft of high-end products catering for this market. We are still providing our customers with access to these workflows as they continue to develop, but thanks to our investment in the apertus° project we can now bring a very high quality Open Source 4K camera to the market at a much lower entry cost.”

Mulligan adds that for many film makers, cost can be an ongoing issue and the price of using high end equipment does bar many talented people from entering the market.

“This is why it is good to see the appearance of an Open Source camera system that has a much lower entry point,” he says. “The ability to create your own 4K camera and your own workflow is hugely beneficial for the film and broadcast industry because it will encourage content creation and allow people to get involved at much less cost.”

Rogue Element is not initially consider charging for the rental of its AXIOM Beta cameras. Instead, it will make its income through consultancy and through supplying additional new sensors, lenses, tripods etc., and add on services such as storage and workflow.

“We want people to try them so we are making them as easily available as possible,” Mulligan says. “With the Axiom Open Source we now have a camera solution coming from an opposing end of the release spectrum with a differing approach to its target audience. There should be more than enough room for both this and the higher end systems.”

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About Rogue Element:
Rogue Element provides digital cinematography filming services plus data and dailies, to the Film and Broadcast industries. A pioneer in tapeless and file-based digital workflows and on-set colour correction, the company’s growing rental division also supplies and supports a wide range of professional Digital Cameras including RAW camera systems and workflows, apertus° AXIOM Beta Open Source cameras and new solutions for RAW workflows.
www.rogueelementdigital.com

At full speed: The Art of Light uses wysiwyg for Armin Only – Intense world tour

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wysiwyg enables a spectacle for each and every visitor

The Art of Light, a Netherlands-based creative light designing, programming and operating company, used wysiwyg version R33 to previsualize lighting design and effects for DJ Armin van Buuren and his ‘Armin Only – Intense’ worldwide tour.

“A completely original lighting design was designed by Marc Heinz. The Art of Light was in charge for all the programming and used wysiwyg R33 to previsualize the tour,” said André Beekmans, founder of The Art of Light.

“Because the design includes 388 moving lights, 67 strobes, 100 LED fixtures and some conventional lighting, we needed to pre-program the lighting design in our studio before we started the rehearsals. The 6 hour show includes 25 timecode tracks including live performances and dancers.

“wysiwyg is realistic and reliable. When used in combination with all paperwork and drawings, it proved to be a really powerful previsualization tool for Armin Only – Intense,” enthused André Beekmans.

The Art of Light was established by André Beekmans in 2011. Today, a highly skilled design and engineering team works on the biggest, brightest and technically complex high profile events around the world. Their scope includes a number of world firsts including all shows for Hardwell, Afrojack and Armin van Buuren. Festivals such as Dance Valley, Tomorrowland, Amsterdam Music Festival and tours including A State of Trance, Revealed and Fusion Cube.

“The projects that we work on are inspired by creativity and we are always pushing the boundaries of what can be achieved with lighting. In saying this, we rely on wysiwyg previsualization to see, to tweak, to test, to cue as well as to provide to clients and the contractors, technicians and musicians we work with. Watch this space as there are many more spectacular events on the horizon.”

Images: © The Art of Light.

http://theartoflight.nl/

About CAST Software
Established in 1994, Toronto Canadian-based software and hardware developer, CAST Software celebrates its 20th year in business in 2014. CAST Software serves its core markets in entertainment production, special events and meetings. Its award winning flagship software products are wysiwyg design and previsualization suite, and Vivien — Event Designer. All products are designed and created in-house and supported by an established global distribution and reseller network.

CAST Software Ltd. is a member of the CAST Group of Companies Inc.

www.cast-soft.com

Due to high demand, InfoComm International®, the leading trade association representing the audiovisual and information communications industries worldwide, announces a further Networking for the AV Industry Programme event in London, UK between 9-11 December 2014. AMX® by HARMAN®, is the key sponsor of the three–day intensive course.

“Since the demand for these type of events have been hugely popular, to meet the current demand from audiovisual professionals, we’ve added an additional London class in December,” said Chris Lavelle, Regional Director, UK & Ireland at InfoComm International.

Key topics tackled in this course are remote monitoring and management, security as well as maximising quality and bandwidth.

“As more audiovisual applications operate within enterprise based networks, the course aims to address all networking challenges and to keep skills sets of audiovisual professionals up to date,” added Lavelle.

AMX will continue to support the InfoComm Networking for the AV Industry Programme in 2015. Course locations along with dates for the UK and Continental Europe will be announced later in the year.

Don’t’ miss out. Sign up now by visiting: http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/21946.htm?type=&track=Networked+AV+Professional&topic=&language=&audience=&location=Europe.

About InfoComm International
Now in our 75th year, InfoComm International® is the international trade association representing the professional audiovisual and information communications industries. InfoComm has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV standards, market research and news. Its training, certification and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Asia, Europe, Latin America and the Middle East. Additional information is available at infocomm.org.
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Studio Gear of Milwaukee Keeps On Growing With HARMAN’s JBL VTX Line Arrays and Crown I-Tech HD Amplifiers

HARMAN_StudioGearMILWAUKEE, Wisconsin — Founded in 1989, Milwaukee’s Studio Gear has provided audio, video and lighting equipment rentals, sales and installations to a growing clientele of Fortune 500 companies, houses of worship, universities, small businesses and other customers throughout the Midwest. In fact, for its 25th anniversary Studio Gear is experiencing a growth spurt: “In the past few years we have experienced a huge increase in business, especially for large-scale events,” noted Studio Gear project manager Collin Donohue. As a result, the firm has been steadily expanding its inventory, most recently with the addition of HARMAN Professional’s JBL VTX Series line array loudspeakers and Crown I-Tech HD Series amplifiers.

Studio Gear started its JBL inventory with a few VRX900 Series cabinets some years ago, soon increasing its VRX complement more than four-fold. Liking what they heard, the company then purchased a 12-per-side JBL VERTEC® VT4886-based system for larger events. Even so, over the course of the past two years, the need for an even more capable system became apparent—coinciding with the availability of JBL’s current top-of-the-line VTX Series.

“The VTX Series’ V20 line array loudspeaker was the perfect fit.” Donohue said. “It sounds spectacular, it can handle a lot of power, delivers exceptionally wide and smooth coverage and its smaller size and weight make it a very good choice for us, especially in situations where height and weight restrictions become an issue. In the corporate production world, that’s a pretty common occurrence.” Studio Gear has purchased 18 V20 loudspeakers to date and also expanded its inventory of VERTEC VT4880A arrayable subwoofers.

To drive the V20 arrays, Studio Gear acquired Crown I-Tech 4x3500HD four-channel amplifiers, along with I-Tech 12000HD amps to power the VT4880 subs. “Our first large-scale PA that we ever bought was powered by Crown Macro-Tech amps and as far as big projects go, it’s been all Crown all the time for us,” said Donohue. Donohue and his team are relying more and more on JBL HiQnet Performance Manager™ system setup and calibration software to squeeze every drop of sonic capability from the I-Tech HD Series’ built-in preset tunings and extensive DSP functionality.

He also notes that more often than not, he’s not working with professional performers. “In a corporate setting you’re lucky to get people to put a microphone within six inches of their face.” As a result, Donohue has to set up a system with an entirely different approach to how it’s going to be used and think about how things will need to be tweaked during an event. “The tight pattern control and high output on the V20 gives us a huge advantage for those tricky situations.”

“The JBL line arrays and Crown amps give us better tools than ever before to deliver a better audio experience to our clients. It’s a tremendous advantage,” Donohue concluded.

For more information on Studio Gear, please visit www.studiogear.net

HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $5.3 billion for the twelve months ended June 30, 2014.

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Lightware Router Joins “Jubilee!” Burlesque Extravaganza at Bally’s Las Vega

photoThe longest-running production in Las Vegas, the “Jubilee!” burlesque extravaganza resident at Bally’s now features, behind the scenes, a Lightware MX-FR33R digital crosspoint router with redundant power supplies, built-in control panel and CPU2 provided by Chaos Visual Productions. Lightware USA is the US distributor for Budapest-based Lightware Visual Engineering products.

“Jubilee!” is a seven-act spectacular, which debuted in town in 1981. It stars iconic showgirls dressed in costumes designed by Bob Mackie and Pete Menefee and boasts a set featuring the sinking of the Titanic and a 27-foot, 3-ton bull for the Samson and Delilah tableau.

Burbank-based Chaos Visual Productions brought the Lightware router to the show. Chaos Visual supplies the international production industry with the latest in technology and personnel to make their creative visions come to life. Working on live concert touring, corporate events and live 3D video presentations, Chaos Visual has become the go-to company for specialty lighting, LED special effects, video projection and show programming.

The Lightware 33×33 router was selected for the permanent install for “Jubilee!,” which includes 11 Ventuz media servers and 16 Barco projectors. The router handles all of the monitoring and signal distribution for the equipment. Since all of the media servers are local the frame is populated with DVI input boards and Fiber Optic output board to feed the longer runs to projection eliminating the need to local Fiber transmitters in the rack.

“Eight projectors are dedicated to the front projection surfaces,” says Chaos Visual project manager Cory Froke. “There are 72 different front projection surfaces – screens that come on and off stage, line sets with scenery, and projection mapping on every piece of scenery. There are two more projectors on yokes and six for the rear projection screen. Lightware routes it all.”

Froke explains that the Lightware 33×33 router was chosen for its “rock solid” reputation. “We set up some external scripting for automatic fail over for projectors and for distributing monitoring and cameras to various positions. The Lightware router is working fantastic after more than six months on the job: They’ve had zero problems with it. We’ve never had a Lightware router crash on us whether on an installation or a tour.”

About Lightware U.S.A.

Lightware USA is the US distributor of professional AV products manufactured by Lightware Visual Engineering in Budapest, Hungary. With the flexibility of the Lightware product line, the Lightware USA team is able to assist with the design for some of the highest performance systems in the world. Router sizes ranging from the robust UMX4x4-Pro up to the impressive 160×160 25G Hyrbid give Lightware USA the edge over the competition when it comes to routing multiple video sources to the ever changing variety of displays in the industry. Their array of solutions for extending the highest resolution video formats including 4K and 3D over Cat or Fiber put Lightware USA on the forefront of cutting edge technology.

For more information on these products, visit www.LightwareUSA.com.

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Media Group International Delivers The Middle East’s First Dedicated Children’s Radio Station

Children's Media Network - PearFM 3

Leading systems integrator Media Group International has built an entire radio station for the Children’s Media Network (CMN) so that the company can broadcast dedicated children’s content to families in the U.A.E.

The project, which took Media Group International (MGI) just three weeks to complete, involved designing and installing two radio studios and a back-up studio that doubles up as a production facility when it isn’t needed for live broadcasts. MGI also installed server rooms where live broadcast material can be stored for up to 60 days.

MGI’s Managing Director, John Aslett, says: “This was an incredibly exciting project to be involved with because we were helping CMN make history. There has never been a dedicated children’s radio station in the Middle East and we are very proud to have played a key role in making this happen.”

Based in Dubai, CMN is committed to establishing a multimedia platform related to children, and to creatively working with them. The company also aims to provide a support network for parents as well as a number of local and international family events.

The initial idea for CMN came about 20 years ago when founding partner Jeff Price was working with Great Ormond Street Hospital Radio in the UK. This life-changing experience inspired Price to join forces with Nick Watson, who champions children’s health awareness campaigns in the U.A.E.

Earlier this year CMN was appointed to launch and manage PearlFM, an English and Arabic language radio station specifically for children and their families. The station will play a significant role in reflecting the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum to provide a cultural space in Dubai dedicated to enriching the lives of children through a wide range of cultural learning and artistic programmes.

“Charged with launching a radio station, we recognized that we needed specialist help to install the technical infrastructure,” says CMN’s Jeff Price. “We chose MGI for this project because the company has a reputation for delivering world-class broadcast solutions. As part of our remit is to allow children to present some of our programmes, we needed tough, durable equipment that is also easy to operate. MGI gave us excellent advice and helped us choose equipment that was ideally suited to our needs. They also worked exceptionally fast to complete the radio station and gave us great service and support throughout.”

The equipment chosen for the new station includes Clyde Broadcast Synergy Master Control systems that have been installed in all of the studios. These are complimented by RCS play out systems; microphones from Clyde Broadcast, Shure and Beyerdynamic; Sonifex delay units and a range of production and control software from various manufacturers.

PearlFM launched in October 2014 with a live broadcast from the Al Jalila Cultural Centre for Children in Dubai. Catering for children up to the age of 12, the station will present a wide variety of interactive radio programmes that combine music with discussion topics. It will also give school children the opportunity to get creative by taking over the airwaves and presenting their own shows. PearlFM will also provide a support network for parents who can phone in during talk shows or simply listen to experts discussing a range of topics covering health, wellbeing, education and current affairs.

Once PearlFM is established, CMN plans to launch a sister station, LuluFM – the first all Arabic radio station for children. Ultimately, CMN plans to expand within the Middle East, Europe and Asia by developing its Radio, Television and online brands.

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Notes to the editor:
About Ghanim bin Saad Al Saad & Sons Group Holdings
Ghanim bin Saad Al Saad & Sons Group Holdings (GSSG) was founded by Ghanim bin Saad Al Saad in 1993 and incorporated in 2007. Today it is one of Qatar’s most successful private sector business groups, making a major contribution to the country’s economic growth.
GSSG has enjoyed steady growth and success in many fields and industries locally and internationally. GSSG’s diverse portfolio gives it strength and enables its companies within the group to maximise global business opportunities wherever and whenever they arise.
The founder, Mr. Ghanim bin Saad al Saad, has enabled the group to grow to over 40 companies around the world. As an inspirational business leader, he has steered the group to achieve its success in industries that include aviation, maritime, automobiles, oil & gas, real estate, manufacturing, contracting and trading, finance & asset management, engineering, education, fitness, hotels, hospitality and fashion, information technology and telecommunications.
In addition to its corporate headquarters in Doha, GSSG also has five international offices located in London, Zurich, Cairo, Singapore and Dubai.
www.gssg.com

Media Group International
Media Group International (MGI) is an award-winning media broadcast and communications systems integrator, serving the media, telecommunications, security, education, hospitality and advertising industries in the Gulf region for more than 35 years. Formerly known as Salam Media Cast (SMC), the company joined GSSG Holdings in 2010, with offices in Qatar, UAE, Oman, Bahrain, Saudi Arabia and the UK.
Media Group International is diversifying its business into new technologies. As well as equipping professional television stations and studios, master control rooms, newsrooms, concert stages and theatres providing light and sound technology, the company also equips whole multivendor and multisensory environments. MGI provides solutions from safeguarding national security, such as in government operations, to creating the best educational venues in museums and classrooms, enhancing sports environments and revolutionising health facilities and satellite telecommunications.
Media Group International won the Digital Studio award for ‘System Integrator of the Year’ in March 2014. The company also holds ISO 9001:2008 certification, the world’s most recognised quality management standard. It is the first company of its kind to receive the prestigious accolade within the Middle East region, guaranteeing customers world-class quality assured products.
www.mgi.tv

CIFAP Installs NETIA Radio-Assist Radio Automation System to Support Highly Competitive Training Program

Leading Audiovisual Training Center Chooses to Teach on the Same Radio-Assist Software Used by Top-Tier Radio Broadcasters more

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Masque Sound Custom Audio Equipment Package Shines Light on the Steve Martin and Edie Brickell New Musical, Bright Star

SAN DIEGO, CA, OCTOBER 14, 2014 – When Sound Designer Nevin Steinberg was in search of a stellar sound system for Steve Martin and Edie Brickell’s world premiere American musical, Bright Star, he turned to Masque Sound, a leading theatrical sound reinforcement, installation and design company, to provide a dynamic custom audio equipment package.The cast of the world premiere of Bright Star. Photo by Joan Marcus.

Playing at the San Diego Old Globe Theatre and inspired by Martin and Brickell’s Grammy® Award-winning collaboration Love Has Come For You, Bright Star features 20 new songs and tells a beguiling tale that unfolds in the Blue Ridge Mountains of North Carolina between 1923 and 1945. Billy Cane, a young soldier who just returned from World War II, meets Alice Murphy, the brilliant editor of a southern literary journal. Together, they discover a powerful secret that alters their lives. Tony Award®-winning director Walter Bobbie makes his Old Globe Theatre debut with this entertaining musical of enduring love, family ties and the light of forgiveness that shines from a bright star.

“Working with such legendary and talented artists, there was a lot of pressure to deliver something special in the sound design that would capture the excitement of Steve and Edie’s latest creative venture,” says Steinberg. “The show’s music is rooted in bluegrass, which isn’t typical for a theatre setting, so I knew that the sound system designed to communicate this music couldn’t be typical either. The show called for something with incredible warmth and high resolution in order to properly convey this music to the audience, which proved to be one of the project’s biggest challenges.”
Wayne Alan Wilcox as Jimmy Ray Dobbs and Carmen Cusack as Alice Murphy in the world premiere of Bright Star. Photo by Joan Marcus.
For Steinberg, part of overcoming this challenge was deciphering which loudspeaker system would best deliver the show’s bluegrass tunes. “When choosing a loudspeaker system, it was important to take into account the different brands of speaker systems currently on the market and the pros and cons of each when fitted into the Old Globe Theatre’s specific layout,” adds Steinberg.

After careful deliberation, and drawing from personal listening experience, Steinberg chose Alcons Audio’s speaker technology. “Alcons Audio is one of the only companies to have successfully incorporated ribbon drivers into its line array systems, which is an incredible feat,” Steinberg says. “The resolution is very high, and, overall, the speakers help to raise the quality we can expect of the audio re-production. Though Alcons Audio is a relative newcomer to the theatre market, once I connected the company with Masque Sound, the team there made sure that the Alcons Audio system was properly prepped in the shop to fit seamlessly with the rest of my custom audio equipment package.”

Aside from the intricacies of the show’s music compositions, the split orchestra also posed a challenge. Bright Star’s orchestra is composed of nine musicians—five play acoustic instruments onstage, while an additional four play from a remote location off-stage. To make matters even more complicated, the musicians onstage perform on a moving platform. The staging and movement prevented the use of any trailing cable, so the sound system, including all instrumentation, amplification and monitoring components, had to be wireless. Furthermore, IEMs and an Aviom system were required to synthesize the remote musicians and onstage orchestra into one, coherent group.
Wayne Alan Wilcox as Jimmy Ray Dobbs and Carmen Cusack as Alice Murphy with the cast of the world premiere of Bright Star. Photo by Joan Marcus.
To bring Steinberg’s vision for the orchestra to life, Masque Sound provided eight channels of Sennheiser Digital 9000 Wireless Microphone Systems. “The Sennheiser 9000 has been a game changer,” says Steinberg. “It sounds so good, we forget that it’s wireless. While working on the designing the show, I was keen to try some other new equipment, which is why I was thrilled when Masque Sound connected me to K-array, which supplied me with a low-profile speaker system for stage monitoring. I had been enthusiastic about their products for just such an application. Masque Sound has always bent over backwards to help me forge relationships with new manufacturers and, subsequently, keep me abreast of the latest audio equipment developments. This is a perfect example of a situation in which I had a wish list and Masque Sound helped turn those wishes into reality.”

Additionally, Masque Sound supplied Steinberg with a DiGiCo SD10T Live Digital Console, DPA 4011 microphones for the remote orchestra, additional Sennheiser wireless systems and DPA lavalier microphones for the cast and Shure UHF-R® Wireless Microphone Systems for a few of the instruments on the bandstand, as well as Sennheiser in-ear monitor systems.

“Masque Sound is part of a great audio team assembled for this production, which includes our mixing engineer, Scott Sanders, and my longtime associate, Jason Crystal, who each played an integral part in ensuring the show’s success,” adds Steinberg. “And the staff and crew at the Old Globe Theatre have been great to work with throughout this journey. I can’t wait to see what happens next with this beautiful show.”

Bright Star runs through November 2 at the Old Globe Theatre.

About Masque Sound
Founded in 1936 by a trio of Broadway stagehands, Masque Sound evolved into one of NYC’s most successful theatrical sound reinforcement, installation and design companies specializing in theatrical, house of worship, sporting, corporate, TV broadcast and live concert events. Celebrating more than 75 years in the industry, the company is lead by Geoff Shearing, the firm’s 3rd generation owner, and Vice President and General Manager Stephanie Hansen. The company also operates Florida-based Professional Wireless Systems, a leader in the development and implementation of wireless technology. Credits range from major Broadway shows and tours including “Phantom of the Opera,” “Mamma Mia!,” “Lion King,” “Jersey Boys,” “Memphis,” “The Book of Mormon,” “Newsies,” “Once” and “Kinky Boots” to yearly Super Bowl broadcasts and installations of varying sizes, including New York’s New Victory Theater and historic St. Bartholomew’s Church. Masque Sound’s 70,000 sq. ft. corporate headquarters and main assembly facility is located at 21 East Union Ave., East Rutherford, NJ, 20 minutes from midtown Manhattan. For more information, call (201) 939-8666 or visit www.MasqueSound.com.

Atlanta-Based Composer/Sound Designer Feels ‘At Home’ With Yamaha NUAGE

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BUENA PARK, Calif.—John Penn is an independent film/music composer, 3D sound designer, producer, media-tech entrepreneur, and owner of Undercurrent Labs, the company he founded in 2011. Part of the Atlanta tech community, the company is focused on virtual and augmented reality and content development for web and mobile applications. Working with several innovative companies that are pushing the boundaries on immersive surround, a networked infrastructure is key to the Company’s development. A software and content development company, it is focused on enterprise mobile apps for the MedTech and streaming video markets, and also currently developing augmented reality and location aware technology for mobile devices to help medical device manufacturers and hospitals reduce the risk of accidents, complications, and costs of operating complex medical equipment.

“I believe music is an important form of medicine and I’ve been researching the application of 3D sound and music as a more natural application to improve medical conditions that affect the brain, nervous system, and chronic pain conditions. Harnessing song, sound frequencies, and rhythm as another tool in treating physical ailments is an emerging field, states Penn. Fundamentally, our biological existence is closely tied to vibrational energy, and tapping into 3D space and other dimensions that is hard for us to consciously perceive, but our core being understands, can ultimately render medically beneficial outcomes previously not thought possible. There is a connection between dimensional sound vibration, m-theory physics, and medicine that we have barely scratched the surface on.”

Penn says the company’s strategy to provide full-service and on-time delivery is built on the best network infrastructure available for audio and video that helps to scale dynamically to each project with post-production talent, workflow, and equipment. For that reason, Undercurrent Labs purchased the new Yamaha NUAGE Advanced Production DAW System. “I was sharing my studio upgrade plans with my brother Mark, also a Nuendo user, and had just seen the Yamaha announcement for NUAGE. “For years, we waited for the right control surface for Nuendo, so when we saw the pictures and specs for NUAGE, we knew the wait was over.”

NUAGE dealer RSPE recommended a demo, and so Penn reached out to Yamaha’s Chris Hinson for that purpose. “You don’t have a real appreciation of the presence and feel of NUAGE just by looking at pictures until you see it in person, touching the surface and realizing the freedom of not being confined to a box of semiconductors. Sitting at the NUAGE console and looking at the new Nuendo 6, I actually felt at home again, in a musical sense. The design is that good!”

The collaboration of Yamaha and Steinberg to harmonize the workflow of an established DAW like Cubase/Nuendo and Yamaha’s deep portfolio of digital mixers and their combined design and engineering philosophy helped Penn to affirm NUAGE as a great result, since he was already comfortable with Nuendo since Version 2 and the Yamaha 01V and 01V96 mixers. “It is kind of like mixing peanut butter and chocolate, for most folks, you’re going to get something great.”

Penn said he put NUAGE to the challenge on its maiden voyage in his surround mix room where he served as supervising sound mixer for Hollywood veteran actor and director, Tommy Ford (Martin on Fox; New York Undercover, UPN; The Parkers), editor Kevin Christopher, producer Shannon Nash and executive producer Bryant Scott of Tyscot Films, for a new film being released this year entitled “Switching Lanes”, starring Michael Lerner (GLEE), Marla Maples (Executive Decision), Terri J Vaughn (Steve Harvey Show), Victoria Staley (Raising Izzy), Doc Shaw (House of Payne, Pair of Kings), LisaRaye McCoy (All of Us, Single Ladies), and Fred Hammond, talented gospel artist, musician and friend of Penn’s from the Detroit music scene.

“Nuendo’s ADR mode enables me to accomplish more in vocal and Foley sessions by allowing multiple takes in one batch for scenes, providing more freedom for greater spontaneity in performance by the artist and guidelines from the director or producer, says Penn. “I’m currently test driving Yamaha’s Rio 32-channel I/O box to remotely control the head amplifiers from either the NUAGE Master and Fader control surfaces, by-passing my analog patch bay and cable snakes.”

“Touch is everything to me when I’m in a creative vibe, a real break from flat glass. I love the natural texture of the hand rest, stainless steel jog wheel and the frame accurate precision it provides as I nudge video or audio tracks. Designing in 3D space in real-time on a Sci-Fi Q-Bik Muz soundtrack “PsychoPlasmic” was nearly impossible without JL Cooper’s Surround Panner, enabling three axis of control and automation manipulating audio objects around 9 monitors. The integration of NUAGE to manage 3D audio for real-time 3D motion graphics for live video production, animation, and content branding, using virtual sets, and augmented reality, brings a level of creative collaboration to Georgia usually exclusive to LA and UK studios,” adds Penn.

“One of my film dialog editors, Elliot Glenn, a Pro Tools user said he never thought he’d be able to learn a new DAW using a control surface specifically created for that DAW. The integrated approach Yamaha has perfected not only sped up the learning curve but revealed many features of Nuendo sometimes hidden in software. Believe me when I say that the NUAGE integration with Nuendo is truly seamless.”

Penn is currently working on several projects including music scoring, sound design and technical consulting for his daughter, Maya Penn whose animation series has captivated a vast audience of tweens and adults alike. He is also producing an EP for an indie rock band The Endangered Species, producing and composing the first Q-Bik Muz sci-fi film and music release entitled “Anti-Gravity Machine.” “It’ll be a lot of fun as I’m approaching this music project from the POV of a film director and sound designer focusing on next generation audio that includes both surround, layered height channels, and 3D space including Soundfield, Auro 3D, Dolby Atmos and 3D Link.”

For more information on Undercurrent Labs, visit www.undercurrentlabs.com.

For more information on NUAGE, visit www.yamahaca.com.

-END-

About Yamaha Commercial Audio Systems, Inc.:
Yamaha Commercial Audio Systems, Inc. (YCAS) provides a full line of professional audio products offering complete systems solutions for the sound reinforcement, touring, broadcast, commercial recording, and post-production markets with a complete line of digital mixers, amplifiers, speakers, processors, networking capabilities, and NUAGE Advanced Production DAW System. YCAS is also the official North American distributor for NEXO speaker products. With the new CIS Series that includes ceiling and surface mount speakers, mixer and power amplifiers, and matrix processors, the Company furthers is commitment to their commercial installation solutions customers. All market sectors receive comprehensive in-house/field product training, a dedicated dealer network, and 24/7 technical support.

Videowalls on New “Entertainment Tonight” Set Use Vista Systems’ Spyder for Image Processing

Entertainment Tonight's New Set CelebrationThere’s a Spyder on the new “Entertainment Tonight” set, and everyone has welcomed its arrival. Vista Systems’ Spyder X20 image processor is key to manipulating the content on two videowalls, which form part of a new look for the syndicated CBS show that made its broadcast debut in 1981.

More than 10,000 episodes later “Entertainment Tonight” is television’s longest-running daily tabloid entertainment news show. It refurbished its set in Studio City, California over the summer opting for a new color scheme, rebranding and two big videowalls – a significant step up from individual plasmas and LEDs previously used as displays. The new set went live at the end of August.

Video Visions, Inc. of Trevose, Pennsylvania, specialists in videowalls and large-screen displays, was charged with creating the show’s new videowalls, which showcase branding elements, produced content, Twitter images and show graphics. The 18-panel Christie videowall forms the primary backdrop seen in shots of the set; a nine-panel 3×3 Salitek videowall is positioned stage left.

“From our point of view, Vista Spyder has the ability to stitch together content in a unique, seamless canvas and composite multiple video layers on both walls,” says Video Visions’ systems engineer Jeffrey Pasternak. “We have used Spyder in several studios – CCTV [China Central Television] in Washington, D.C. and other CBS installations. It’s our cornerstone. Spyder is the most reliable solution on the market right now, as far as I’m concerned.”

Pasternak finds Spyder to be “rock solid” – an important quality for a daily show like “Entertainment Tonight.” “Spyder does what it’s supposed to do, day in, day out,” he reports. Behind the scenes Spyder integrates with multiple playback systems and a Grass Valley switcher. The user interface is High Resolution Systems’ UDC Spyder Touch touch screen controller.

He notes that “working with the Vista team” is another reason to choose Spyder for installations such as this. “Victor Vettorello and the crew are always great, and they went to Studio City to train the end users. Vista Systems is a manufacturer that stands behind its products.”

About Vista Systems
Vista Systems’ switchers have become the industry standard for live multiple-destination video and data mixed signal switching with real-time windowing and composition. For more information on Vista Systems, visit their website at www.vistasystems.net.

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