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Christie Lights Up TCL Chinese Theatres as Official 4K Digital Projection Partner, with Christie Duo Anchoring State-of-the-Art 932-Seat Auditorium

Christie®, a world leader in advanced cinema technologies and visual displays, announced that it is the official 4K digital projection partner of TCL Chinese Theatres for the renovated TCL Chinese Theatres in Hollywood, with the acclaimed 4K Christie® Duo™ two-projector system anchoring that theater’s 932-seat auditorium and lighting up its massive screen.

Christie digital cinema projectors have also been installed exclusively at the adjacent TCL Chinese 6 Theatres, making the famous Hollywood Walk of Fame a “walk with Christie.” TCL Chinese Theatres reopened to the public on September 15, following extensive renovations, with the world premiere of the remastered “The Wizard of Oz: An IMAX 3D Experience.”

Front of TCL Chinese Theatres


The installation of the 4K Christie Duo solution at TCL Chinese Theatres is among the highlights of the extensive, multi-million dollar renovation that have helped the famous landmark make the move to digital. The reopened theater features the brightest 2D and 3D 4K-resolution images in the industry, with the auditorium playing host to a wide range of high-profile events, from world premieres and gala performances, to some of the entertainment industry’s most glamorous celebrations and awards shows.

“The TCL Chinese Theatres is an iconic institution that has played a significant role in the legends and traditions of the entertainment history worldwide,” noted Alwyn Hight Kushner, president and chief operating officer for TCL Chinese Theatres. “The TCL Chinese Theatres’ multi-million renovation efforts included a respectful acknowledgement of the theater’s history, while bringing it into the digital age, thanks to our digital cinema partners, which include Christie. We are also pleased that Christie projection systems are lighting up our TCL Chinese 6 Theatres’ screens nearby. For us, Christie was the clear solution for our non-IMAX 2D and 3D showings.”

Craig Sholder, vice president of Entertainment Solutions at Christie, noted that “The TCL Chinese Theatres is part of American history, as is Christie, with our record of more than 80 years service to the cinema exhibition industry. As the official 4K digital projection partner, Christie is proud to ensure that all the content shown at the TCL Chinese Theatres is always thrilling, magical and memorable – the way movies are meant to be.”

The Christie Duo two-projection system, selected and installed through Christie integration partner Southern California Cinetech Services, offers twice the brightness of conventional systems for enhanced 3D, 4K resolution and High Frame Rate (HFR) screenings, enabling TCL Chinese Theatres to deliver an enhanced movie-viewing experience. It features an innovative design that perfectly aligns every pixel on the giant screen for optimal 2D and 3D screenings.

Jim Dukes, Christie senior product manager, noted that the massive screen at TCL Chinese Theatres is an excellent canvas for demonstrating the enormous power and brightness of the total solution that Christie Duo and two Christie Solaria® CP4230 projectors deliver.

“Large screens such as the one at the TCL Chinese Theatres present a challenge to most dual projection systems when it comes to the convergence of the image, which must be perfectly aligned to ensure the sharpest results possible. The Christie Duo’s configuration options solve that challenge by making image convergence quick, easy and consistent,” said Dukes. “Since its introduction, the Christie Duo has been highly acclaimed for addressing the biggest issue faced by exhibitors when screening 3D movies: that is, the delivery of ample brightness to the screen to make the experience memorable.”

Dukes also observed that the dominance of the Christie brand in theaters is also reflected in the exclusive use of Christie digital projection systems in the TCL Chinese 6 Theatres nearby.

“Christie digital projectors are used by leading exhibitors around the globe and are found in more digital cinema installations than any other brand,” he said.

HPA Tech Retreat Celebrates 20 Years of Inquiry and Illumination

Industry Thought Leaders and Technology Mavens Head Back to Palm Springs for Thoughtful Exploration of an Industry in Transition

(Los Angeles, CA) For the past twenty years, the Hollywood Post Alliance(r) (HPA) Tech Retreat(r) has gathered a veritable who’s who in engineering, technology, creativity, and strategic business together for a structured yet informal meeting of the minds; where top industry leaders engaged in all aspects of production, distribution, post production, film, television, web and related endeavors, gather in an environment conducive to the exchange of knowledge and information. This year’s 20th Anniversary confab promises all of that and more from February 17-21, 2014 at the Hyatt Regency in Indian Wells near Palm Springs, CA.

The Tech Retreat offers attendees the chance to explore the opportunities and the complexities facing an industry in transition, and to investigate new solutions and technologies that impact its many constituents.

The HPA Tech Retreat offers lively conference sessions, networking events and technology demonstrations to an engaged audience of participants and panelists that hail from a pool of the top technical, creative, business and hands-on experts. Topics will take the Tech Retreat audience from the nitty gritty to the very precipice.

For a full schedule, visit http://bit.ly/1cwt7B2. On Monday, February 17th, the event opens for early registration and a pre-Retreat course titled Physics, Psychophysics, and Vision for Advanced Motion Imaging from Charles Poynton and John Watkinson. Tuesday launches the HPA Tech Retreat, with the HPA Supersession: The New Normal is Anything But, focusing on the impact of new distribution platforms in production and post. Wednesday through Friday mornings feature breakfast roundtables where any industry relevant topic goes. The HPA Demo Room opens on Tuesday with demos and cocktails and is a hotbed of new products and technologies that feature curated and expert-demos which illustrate the latest developments. Wednesday focuses on the consumer experience and impact, and Thursday production and post. The Tech Retreat concludes Friday morning, with highlights and an emphasis on engineering. The entire event features many opportunities for one-on-one discussion with industry innovators, technology experts, business executives and other top professionals.

Mark Schubin, Multiple-Emmy-award-winning SMPTE Fellow has been working in television since 1967, writing about it since 1972, and chairing the HPA Tech Retreat program since 1997, commented on the engaging presentations set for next month. “We are dealing with fundamental changes in the very nature of our industry, from changing methodologies – broadcast, cable, DVD, DVR, for example- to the previously unthinkable, such as giving fans in a stadium access to their own instant replays, letting social media shape programming, and all of those things that lay beyond. This is a challenging but expansive time. For example, at the Tech Retreat, we’ll feature a presentation that may appear to be purely tech-focused and narrow (i.e., new display connections) but it will show how the consumer technology is powerfully driving the professional world. As always, we’ll be digging into important topics that are thought provoking, but are also important in terms of our businesses and careers, including two of the most critical issues in our industry: the change from video-specific technology to commodity information technology, and the question of what comes next on the screen, and what delivers the biggest bang for the buck?” Schubin notes, “Maybe it’s something a lot simpler than “4K.” He concludes, “And, we’re spending a day with a provocative dive into one of the most important topics there is – color.”

Leon Silverman President of the HPA noted, “This year is a significant milestone for the HPA Tech Retreat as we look back over the incredible effect that technology has had on our industry over the past 20 years. As the world of film and television became increasingly impacted by computer and digital technologies, the HPA Tech Retreat served as an important common ground for our industry to experience and drive transformative change together. Now more than ever, the Tech Retreat serves as an important bridge between so many of the rapidly changing aspects of our industry. As I do every year, I look forward to spending time with the most interesting people I know, and ones I hope to know, at the HPA Tech Retreat.”

Early bird registration pricing will end on January 10 and the Tech Retreat demo room still has a few remaining spaces left. For full information and registration visit www.hpaonline.com or call the HPA office at (213) 614-0860 or email Eileen Kramer – ekramer@hpaonline.com.

About the HPA Tech Retreat(r)
The HPA Tech Retreat(r) is an informal gathering, in the Palm Springs area, of the top industry engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital cinema, post-production, film, television, video, broadcast, and related technology areas, for the exchange of information.

The HPA Tech Retreat(r) will be presented with generous support from Foundation Members: Avid, Company 3, Deluxe, Dolby, EFILM, Encore; Gold Sponsor: Rohde & Schwarz and Brand Sponsor: Cloud Sigma.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

# # #

Media Contact:
Chris Purse, 818.303.8088
ignite strategic communications
chris@ignite.bz or mimi@ignite.bz

Hitachi Outfits the Entire Vancouver Public Schools District with Projectors

Vancouver, WA, December 30, 2013 – Since outfitting its 22 elementary schools, six middle schools and six high schools and comprehensive schools with Hitachi projectors, Vancouver Public Schools District has seen a higher level of engagement among its students at all grade levels. Hitachi’s projectors (purchased by the school district through Troxell Communications) offer dozens of advanced capabilities, such as highly intuitive operation and an unprecedented level of interactivity, that make teaching more effective and efficient and learning more engaging.

Vancouver Public Schools offer basic and advanced training courses for teachers on using the Hitachi projectors and interactive whiteboards, focusing first on the basics of the technology, and then addressing how to effectively integrate the technology into lesson plans.

“The secret to convincing a teacher to buy into the technology is by tying it into the curriculum,” said Steve Stoll, Instructional Technology Facilitator, Vancouver Public Schools. “A lot of our teachers have been excited to adopt features like conferencing, sharing screens and iPad compatibility. Veteran teachers are also seeing the value once they learn how to operate the projectors.”

“I came across an article tracing advancements in educational tools throughout history,” said Mr. Stoll. “Teachers have always pushed back in the transition from quill pen to pencil, pencil to ballpoint pen and so on. But we’ve seen teachers who are genuinely excited to use their new Hitachi projectors to the fullest extent.”

One of the most popular features of the Hitachi projectors is the ability to digitally store recent lessons. “Research shows that when the brain revisits learned information within 24 hours of inception, it has a much higher chance of being retained,” Mr. Stoll said.

Mr. Stoll explains that interactive technology is important for both the teachers and the students. “Even at the kindergarten level, we’ll see kids become accustomed to interactive lessons,” Mr. Stoll added. “In high school, they will often be utilizing the projectors and interactive whiteboards for their own group presentations.”

In addition to the Hitachi projection solutions, the district has begun several other new programs with an emphasis on technology, which include 1-to-1 initiatives where all students receive either iPads or laptops. These programs will expand to all students in grades 3-12 in the coming years.

For a school district so focused on student advancement through technology, Hitachi’s projectors are ideal. Steve Bratt, Manager of Technology Operations at Vancouver Public Schools, was impressed with the ease and affordability of the installation. “The short-throw interactive projectors are mounted in close proximity to the wall, meaning that it’s much more cost-effective and easier than installing a ceiling mount, which normally requires additional power,” Mr. Bratt said. “It also turns an existing whiteboard into an interactive board, which can still function as a normal dry-erase whiteboard on its own.”

For more information on Troxell Communications, visit www.trox.com.

For more information on Vancouver Public Schools, visit www.vansd.org.

For more information on Hitachi Projectors, visit www.hitachi-america.us/digitalmedia.

Follow Hitachi on Facebook

About Hitachi
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For more information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

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New Christie Q Series 1-chip DLP Delivers Up to 10,000 Lumens

Christie® has achieved best-in-class 1-chip DLP® brightness with the new Christie Q Series that debuts at the Integrated Systems Europe (ISE) show in Amsterdam Feb. 4-6. The Christie Q Series 1-chip DLP® platform has brightness options ranging from 8500 to 10,000 lumens and XGA, WXGA and WUXGA resolutions.

For rental staging applications including concerts, conventions and other events where visuals are a vital component, end users will see the Q Series’ difference when blending and warping images from multiple projectors onto flat, curved, hexagonal, or spherical surfaces.

Christie eClarity and High Dynamic Contrast Bring Unsurpassed 1-chip Image Quality
Usable in either single or dual-lamp mode, Christie Q Series is equipped with eClarity™ –advanced image processing that significantly enhances images by providing greater control over image sharpness, gloss and shading. Christie eClarity delivers increased image clarity of standard definition content – making images stand out more than ever. With built-in High Dynamic Contrast Range (HDCR), image ‘washout’ in high ambient light conditions is eliminated.

Invisible projector illuminates massive screen in award-winning private home theater

Pelham, New York’s Advanced Home Environments (AHE), a custom technology integrator specializing in modern home entertainment, control and communication systems, recently completed a private home theater that delivers large-scale visual impact with hidden hardware. Aided by Acoustic Smart, a New York-based home theater fabrication and design company, the award-winning 17’ wide by 24’ long dedicated theater contains a remarkable amount of advanced audio-video solutions, all tastefully concealed within a stylish theater design. At the heart of this 10-seat theater dwells a 3-chip DLP projector, delivering dazzling imagery to a 143” diagonal Stewart screen.

A high-contrast HIGHlite projector from Digital Projection International (DPI) was specifically chosen to drive the theater’s visual impact. “The projector’s quality, reliability and selection of interchangeable focal length lenses made it an easy decision,” stated Peter Sherman, owner of AHE. As the projector needed to be hidden from view, the diversity of lens choices allowed Sherman to hide the projector within a closet behind the rear wall of the theater without compromising the image quality. Complementing the HIGHlite is a 143” diagonal Stewart Filmscreen Cinecurve screen.

In regards to content, a combination of HD DVR cable boxes, Kaleidescape players, security cameras and an internet-enabled Samsung Blu-ray player handle most of the visuals in the theater and beyond. Winner of a 2013 Crestron Integration award, a Crestron whole-home entertainment and control system automates the key systems throughout. The theater also boasts a state-of-the-art Meridian surround sound system with a Meridian 861 Surround Sound Processor and a Meridian 7.2 channel digital DSP speaker system with all of the speakers completely concealed. Sherman made a point to comment on his experience with DPI, saying, “DPI provided us with excellent tech support, both in helping us select the right equipment and during the installation process.” Congratulations to Advanced Home Environments on creating this distinct, impactful theater experience for their elated client.

– ENDS –

About Digital Projection International

Founded in 1989, Digital Projection International (Digital Projection) has been instrumental in the development and application of Digital Light Processing™ technology by Texas Instruments for projection systems. Digital Projection International introduced the world’s first 3-chip DLP® projector in 1997, and has since delivered expert system engineering and world-class customer services, thus maintaining its position as a digital imaging pioneer.

Digital Projection International’s groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has earned the company many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. Digital Projection remains the first and only projector manufacturer to win the coveted award.

Today, Digital Projection International manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP® projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema.

For further information and photography, please visit www.digitalprojection.com or contact:

Press Enquiries
Michael Bridwell, Director of Marketing
Digital Projection Inc.
T: (770)-420-1350
E: mbridwell@digitalprojection.com

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Casio Teams Up With Synnex Corporation To Expand LampFree® Projector Distribution

DOVER, NEW JERSEY, December 16, 2013 – Casio is proud to announce its new association with Synnex Corporation, a wholesale distributor servicing resellers and original equipment manufacturers worldwide. Under this new partnership, Casio will increase its presence in the government and education sectors by being the first LampFree® projector line that Synnex distributes across the United States.

 “We are very excited to work with Synnex and believe this partnership will benefit Casio’s growth nationwide,” said Matt Mustachio, general manager of Casio’s Business Projector Division. “Casio is committed to providing its leading LampFree® technology to consumers and this partnership will open the door to new channels for Casio projectors and strengthen our position as a leader in this industry.”

Casio’s portfolio of projectors are powered by its state-of-the-art LASER & LED HYBRID Light Source and DLP® technology that provides LampFree®, eco-friendly data projection at a fraction of the cost of traditional projectors. Casio’s LASER & LED HYBRID Light Source combines blue laser light and a fluorescent element to generate a high output of green light. The green light, blue laser light, and the light emitted by a red LED are then projected through a DLP® chip which, in turn, is passed through the projection lens to form an image. This technology achieves an increase in color spectrum compared to a mercury lamp, while lowering a projector’s total cost of ownership and maximizing investment.

Synnex is authorized to distribute the Casio LampFree® projector across the United States including Alaska and Hawaii. While the company will carry the complete line of Casio LampFree® projectors, some models will be open to all channels of distribution, while others will focus on the Pro AV marketplace. For additional information on Casio’s LampFree® family of projectors, please visit www.CasioProjector.com.

 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About SYNNEX Corporation
SYNNEX Corporation, a Fortune 500 corporation, is a leading business process services company, servicing resellers and original equipment manufacturers, or OEMs, in multiple regions around the world. The Company’s primary business process services are wholesale distribution, contract assembly, and business process outsourcing, or BPO. Founded in 1980, SYNNEX employs over 11,000 associates worldwide and operates in the United States, Canada, China, Japan, Mexico, the Philippines, and the United Kingdom.

Kilgore ISD Undergoes Seamless Installation for New Campuses with Hitachi 3LCD Projectors

Kilgore, Texas, December 16, 2013 – Kilgore Independent School District (ISD) in eastern Texas recently passed a bond to build two new campuses—one primary school and one middle school. When it came to selecting projectors for the new schools, Kilgore ISD looked to the manufacturer it was most familiar with—Hitachi.

“They knew the brand and knew the high quality of the projectors,” said Jimmy McMahon of Visual Techniques, Inc., the systems integrator responsible for the installation. “Along with affordability, the school’s 15-year relationship with Hitachi was the deciding factor.”

According to Mark Lane, Executive Director of Technology of Technology at Kilgore ISD, “We wanted a solution that was highly reliable and simple to maintain. Based on past experience and having achieved great results with Hitachi products, we expected the same this time around..”

For both campuses, a total of 150 Hitachi 3LCD projectors were installed. Interactive whiteboards and standard projector screens were both utilized, along with larger projections in each school’s gym, cafeteria and library. Completed just a month ago, the projectors were ready in time for students’ first day at the new schools.

“It was a very straightforward project,” said Mr. McMahon. “The projectors were easy to install and surpassed our clients’ needs.”

For more information on Visual Techniques, Inc. visit www.visualtechniques.com

For more information on Kilgore ISD visit: w3.kisd.org

For more information on Hitachi visit: www.hitachi-america.us/digitalmedia

Follow Hitachi on Facebook

About Hitachi.
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For more information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com/.

School of Marine Sciences – Old Friendship, New TecPodiums!

The Ruppin Academic Center School of Marine Sciences trains its students in fields related to the sea, the marine environment and marine technology. The School’s location on the shore encourages fruitful research collaboration with universities and research institutes worldwide.

Enjoying the quality and durability of Tecom’s TecPodiums for more than 9 years, RAC has recently upgraded their main auditorium and a several more classrooms with the All-In-One TecPodium Interactive Lectern.

Faculty and the Technical team chose TecPodium Lecterns as they go way beyond “easy-to-use” and get down to where it should be: Intuitive. The Interactive Lecterns come fully loaded from the factory to simplify your life.

TecPodium Interactive Lecterns and Podiums

After 9 years of successful service, Tecom’s motto – “Simple. Works.” – gets a whole new verification.

For more information visit Tecom website www.tecpodium.com

Christie MicroTiles Helps Raven Industries Communicate Its Value Proposition

Raven Industries selected Christie® MicroTiles® for part of its extensive corporate lobby redesign, installing a three-unit tall by seven-unit wide array that shows videos of the company’s history and its three operating divisions. Located in Sioux Falls, South Dakota and founded in 1956, Raven Industries designs and manufactures high value technical products including precision agriculture, high performance plastic films and sheeting, and aerospace and surveillance technology.

Christie MicroTiles at Raven Industries


Andrew Simmons, project coordinator, Raven Industries, discovered Christie MicroTiles at a Chicago trade show and thought they would be an “innovative concept” to include in Raven Industries’ remodeling plans for its headquarters. Simmons recommended the Christie MicroTiles for the refashioned main entrance.

For the lobby, the architect created a 45-degree angle, white-faced wall, placing the Christie MicroTiles inside and raised above ground level. The front desk operator sits to the left of the wall and with the remodel now complete, the new employee entrance off to one side provides a second direct view of the MicroTiles.

“The Executive Team was looking for a design that incorporated HD content without the traditional limits of a television mounted to a wall. We didn’t want to implement something that every company had done; we wanted something new and innovative that positions us as a tech company. It was important that we select a robust design that ensures longevity,” said Simmons. “After further research of the MicroTiles, we invited Christie onsite to perform a full demonstration of the product, and from there it went to design and final approval.”

Christie MicroTiles Garner Positive Feedback While Showcasing Raven Industries’ Know-How
“We show a variety of content on the MicroTiles, basically about our product capabilities and our company’s purpose,” added Kristin Tilus, communications manager, Raven Industries. “Our purpose is to solve great challenges – whether it is in the area of feeding the world, protecting the environment or saving lives. One video is a compilation showing different areas of our three divisions: Our Aerostar Division, our Engineered Films Division, and our Applied Technology Division. For example, viewers see precision agriculture equipment being installed inside tractors and other products that are used in the industry.”

Tilus noted that the display was showing an image of the Board of Directors when they walked into the building. Upon seeing the crisp, glare-free image, they first thought it was a print photograph rather than a video. With a much wider color palette than conventional LCD and plasma displays, Christie MicroTiles show pure, saturated, accurate colors, making them ideal for corporate lobbies. The modular display technology can be configured into nearly any shape and size to create an eye-catching digital canvas.

“Our main entrance is composed of glass and has significant ambient light both from outside and overhead. A standard television would appear washed out, so it was great to find a vibrant, durable solution that solved this challenge. We were pleased to work with Christie on the design and installation of our HD video wall and were impressed with the professionalism and quality service received,” said Simmons. “With the support of AVI Systems, we were able to execute and complete the project successfully to meet our timeline. The Christie JumpStart software is user-friendly, and allows us to drive different elements to the MicroTiles.”

Packaged with a media server, Christie JumpStart is a content management solution that allows you to display multiple video files, graphics, text and Microsoft Windows applications on a five to 15 megapixel digital display.

360 degree immersive driving simulator upgrade delivers detail, color and lifetime illumination

If you’ve travelled a roadway in the United States, you’ve likely benefitted from the work accomplished at the University of Iowa’s National Advanced Driving Simulator (NADS) facility. Known worldwide for creating custom simulated driving environments for public and private organizations, the NADS facility offers a premier destination for driving data collection. In order to extend their reputation as a future-focused solutions provider, the facility is in the midst of a major video upgrade in their NADS-1 immersive driving simulator. The full system upgrade will be completed, to the relief of the NADS team, by the end of January, 2014, as the facility has, per Omar Ahmad, director of operations at NADS, “a huge backlog of studies waiting for the facility to reopen.”

Located within the NADS facility, the NADS-1 is a 360-degree driving simulator with one of the largest motion envelopes of any simulator in the world. Already well recognized for its immersive experience, the team is upgrading the NADS-1 from an eight-projector to an all-encompassing 16-projector imaging system. Sixteen M-Vision LED projectors from Digital Projection International (DPI) were chosen to deliver the immersive content in the wraparound simulator. “From the projector capabilities to the incredible support we received from Phil Laney throughout the research phase,” shared Ahmad, “DPI stood out as the obvious choice.” The 40 degree vertical field of view plus 360 degree horizontal plane ensures that when sitting in the seat of the NADS-1, the viewer experiences 100% projected imagery with no break in the content.

With federal funding from the Department of Transportation, as well as regional funding from both the state of Iowa and the University of Iowa, NADS was always intended to be a shared-use facility for both government and industry use. “Whether public or private, there are no restrictions on the type of client we take in,” commented Ahmad. “This alone allows for a remarkably diverse stream of testing and resulting data to pass through the facility.” The transportation industry in particular is a regular client, as the facility produces controlled risk studies that analyze driving performance based on controlled levels of impairment in a very realistic environment. From that data, the NADS team builds algorithms that can predict driving performance based on sleep deprivation, intoxication, distraction and other impairments.

Ahmad insists that, although the NADS facility contains remarkably forward-focused technological advances, the facility’s success is equally due to the personnel’s experience and expertise. The combination of a world-renowned staff of experts and the advanced simulation capabilities allows for the creation of very specific, customized in-house simulation experiences. “We have a diverse collection of experts from disciplines across various fields that can work together to solve complex problems,” Ahmad explained. “Our depth in personnel brings us clients that can’t achieve their required type of research at another facility.” The staff is fully supported by NADS projects, ensuring that the facility remains profitable by creating custom, differentiated data solutions not available elsewhere.

Phil Laney, director of simulation and visualization at DPI, commented: “By using DPI’s affordable WUXGA LED projector technology, the National Advanced Driving Simulator will benefit from a 63% increase in resolution that not only improves the display performance of the simulator, but makes maintenance minimal for years to come.” Laney continued, “Rich, saturated LED imagery will improve fidelity in day scenes, LED dimming will improve night imagery and Fast Frame blur reduction will help the realism of any projected scene.”
 

- ENDS -

About Digital Projection International
Founded in 1989, Digital Projection International (Digital Projection) has been instrumental in the development and application of Digital Light Processing™ technology by Texas Instruments for projection systems. Digital Projection International introduced the world’s first 3-chip DLP® projector in 1997, and has since delivered expert system engineering and world-class customer services, thus maintaining its position as a digital imaging pioneer.

Digital Projection International’s groundbreaking projection research and development has garnered the admiration of industry professionals around the world. This has earned the company many awards, including two Emmy® Awards for Outstanding Achievement in Engineering Development by the Academy of Television Arts and Sciences. Digital Projection remains the first and only projector manufacturer to win the coveted award.

Today, Digital Projection International manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP® projection systems. These projectors are the reference standard for demanding applications such as large-venue, live-event staging, fortune 5000, education, medical and scientific research, command and control, digital cinema, commercial entertainment, worship and elite home cinema.

For further information and photography, please visit www.digitalprojection.com or contact:

Press Enquiries
Michael Bridwell, Director of Marketing
Digital Projection Inc.
T: (770)-420-1350
E: mbridwell@digitalprojection.com

 

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