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Hitachi Introduces Three New Collegiate Series 3LCD Projectors With Unique Features, Optimal Picture Performance and Outstanding Value

CHULA VISTA, California, April 24, 2013 — Hitachi America, Ltd., Digital Media Division, Business Solutions Group today introduced three new additions to its Collegiate Series 3LCD projectors: the CP-WX4022WN, CP-X4022WN and CP-X5022WN. These new models offer high brightness, energy efficiency and advanced connectivity, making them ideal for large classrooms, lecture halls and auditoriums.

The CP-WX4022WN provides a brightness of 4,000 lumens with WXGA resolution. The CP-X4022WN features a brightness of 4,000 lumens and XGA resolution, while the CP-X5022WN offers 5,000 lumens brightness and XGA resolution. All three projectors offer network compatibility via wired or wireless connection (wireless connection is available with the optional USBWL11N wireless adapter) and can be remotely controlled via a local area network (LAN).

The CP-WX4022WN, CP-X4022WN and CP-X5022WN are equipped with Hitachi’s exclusive Eco Mode and ImageCare energy-saving technology that combines optimal picture performance with maximum energy savings by decreasing energy usage, improving contrast ratio and lengthening lamp life. They provide up to a 3000:1 contrast ratio for vivid colors, bold graphics and crisp text.

The new Collegiate Series projectors offer the unique DICOM® (Digital Imaging and Communications in Medicine) Simulation Mode, which reproduces images with an advanced grayscale level. This mode is ideal for viewing grayscale medical images, X-rays, and for training and educational purposes.

The projectors’ Perfect Fit 2 feature enables the user to adjust the image’s individual corners and sides independent of one another. Perfect Fit 2 also provides vertical and horizontal digital correction of either barrel or pin cushion distortions. This feature helps correct geometric and complicated distortions. Perfect Fit 2 projects images to correctly fit the screen quickly and easily. Also available is horizontal and vertical lens shift, which eases installation.

The new Collegiate Series models provide a full array of A/V connectivity options including HDMI, component, composite and S-video inputs, with RGB inputs and outputs, audio connections, and an RS-232C port for integrated A/V system control. Hitachi’s wired and wireless switcher solutions provide an expanded source selection and switching options for connected devices. The switcher is sold as an optional accessory that provides 1080p 30fps wireless via WHDI for both video and audio.

Also available is Hitachi’s Projector Quick Connection iPad App offers full projection control and the capability to display photos, document files and web site contents with iOS systems—Apple’s iPad and iPhone.

The projectors’ unique Cloning Function allows configuration settings to be copied from one projector to others of the same model via USB memory. Cloning saves almost all projector settings such as gamma and keystoning via USB memory. The projectors also feature Hitachi’s PC-Less Presentation feature that enables users to project images directly from a USB drive or other USB storage device, eliminating the need to connect a laptop or desktop computer.

For more information on Hitachi visit www.hitachi-america.us/digitalmedia

Follow Hitachi on Facebook at http://www.facebook.com/pages/Hitachi-Projectors/131067323636829

Follow Hitachi on Twitter at http://twitter.com/#!/HALProjectors

About Hitachi, Ltd.
Hitachi America, Ltd., headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

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Christie Launches Superior Performance Xenolite Lamp Series

CinemaCon demo to highlight improved brightness, power levels

Christie®, a global leader in cinema projection, today launched a set of four new Superior Performance Xenolite® lamps for its Series 2 Christie Solaria® projectors, ranging from 2kW to 6kW, at CinemaCon 2013.

The new Christie Superior Performance Xenolite lamps are designed specifically for the Christie Solaria® CP2220, CP2230 and the Christie 4K DLP Cinema® projectors. Designed to maximize the brightness and reliability of today’s digital cinema projection solutions, the Christie® Superior Performance Xenolite® lamp series uses the latest Xenon lamp technology to provide increased brightness, improved stability and a longer life span.

This increased brightness offers more captivating 2D and 3D experiences, with no reduction to overall lamp performance. In fact, Christie’s Superior Performance Xenolite lamps are not only brighter than previous models, they last 30 percent longer than comparable Xenon lamps while still offering the same extraordinary 99.999 percent in-theater uptime.

“Exhibitors want to use their lamps for longer periods of time while getting outstanding performance with the lowest possible operating costs,” said Jim Dukes, senior product manager for Christie’s Entertainment Solutions group. “With these new lamps Christie is offering better power and longer-lasting brightness with the cost-effectiveness that exhibitors demand, as befits the leader in cinema projection.”

More lumens for less money

Christie Superior Performance Xenolite lamps leverage the latest in Xenon lamp technology. The new series includes four new lamps: The CDXL-20SP (2kW) and CDXL-30SP (3kW) have an estimated average expected life of 3,500 hours and 2,000 hours and are designed for the Christie CP2220, CP2230, CP4220 and CP4230, with a maximum lumen output from 9,000 to 19,000 lumens. The CDXL-45SP (4.5kW) and CDXL-60SP (6kW) are expected to last for 1,500 hours and 1,100 hours respectively, and are designed to achieve light outputs of 24,000 to 34,000 lumens.

Lasting up to 30 percent longer than existing Xenon lamps, the new Superior Performance Xenolite lamp series offers 99.999 percent in-theatre uptime reliability, while maintaining brightness for longer periods than current lamps, resulting in a lower total cost of ownership. With warranties of up to 3,200 hours, exhibitors can increase their theatre’s overall profitability by postponing lamp replacements, benefiting from reduced lamp costs and fewer maintenance interruptions.

Christie Xenolite lamps deliver true representation of color in any cinema environment. They offer stable color temperature, a wide range of power levels, excellent color rendition and a long-lasting performance consistency, with excellent resistance to flicker, ignition difficulty and explosion. All Christie Xenolite lamps are covered under the Christie Xenolite Lamp Champion Warranty.

Christie Signs Patrick Artiaga to Lead New Business Initiatives

20-year veteran of audio / visual / cinema worlds brings a wealth of expertise

Christie®, a world leader in visual technology displays, today announced that Patrick Artiaga has joined Christie Digital Systems USA, Inc. in the new position of director, Business Development, Entertainment Solutions, reporting to Craig Sholder, vice president, Entertainment Solutions, Christie.

Based at Christie Digital Systems USA, Inc.’s headquarters in Cypress, California, Artiaga is joining Christie in a senior capacity, to drive several new product and business initiatives. “Christie’s culture of innovation, dedication to customer service and market leadership, convinced me to join this world leader in the cinema, Pro AV, visualization and simulation markets, and I look forward to contributing to the excellent team that makes up this visionary organization,” said Patrick Artiaga, director, Business Development, Christie.

“Patrick’s global expertise developing and managing comprehensive services and solutions for entertainment companies makes him ideally suited to lead several new developments consistent with Christie’s 80-year history of product innovation and customer excellence,” said Sholder. “His depth of experience working closely with exhibition, distribution, and postproduction will accelerate the introduction of new Christie solutions for these sectors.”

Artiaga joins Christie from ACS Enterprises, Inc. where for seven years as vice president, Sales and Marketing he led business units dedicated to engineering, consulting, and facilities maintenance for the motion picture industry. Prior to ACS Enterprises, Inc., Artiaga spent eight years with Dolby Laboratories, Inc., first as director of Film Marketing and later director, Automotive Marketing. He launched his career with Lucasfilm Ltd., in 1993 where he was manager, Customer Relations for four years.

Scrabble Entertainment Launches Most Affordable Digital Conversion Leasing Program for Exhibitors in North America

Scrabble Entertainment, an international deployment entity, is excited to announce the immediate roll-out of its affordable lease-to-own digital conversion program. The program to deploy DCI-compliant digital cinema equipment is supported by major Hollywood studios in the form of certain financial contributions pursuant to the terms of each agreement separately reached with each studio. The program does not require any financial pre-qualifications or credit check of any kind. The lease term, with an option to buy the equipment at the end of the lease at no residual value, will be of immense value to all potential exhibitors. Among the Hollywood studios that have signed up so far to separate, non-exclusive agreements are Warner Bros. Pictures, Walt Disney Motion Pictures, Universal Pictures, Paramount Pictures, and 20th Century Fox. Scrabble is also in advanced negotiations with Sony Pictures Releasing Corporation.

“Scrabble Entertainment has enjoyed exceptional success in helping exhibitors convert to digital cinema in several countries, where we are responsible for 100% conversion of multiplexes covered by our programs,” noted Ranjit Thakur, founder and CEO of Scrabble Entertainment, which also recently expanded into South America. “We recognized the extraordinary financial pressures faced by many thousands of independent exhibitors, drive-in theatres, and art house theatres throughout the United States and Canada, which operate under tight budgets and could not easily afford the move to digital cinema technology. Working with preferred equipment suppliers and technical service providers, and with the financial support to be provided by the Hollywood studios under their respective agreements, we developed this flexible, lease-to-own program specifically tailored to accommodate the conversion of such screens to digital projection.”

Scrabble Entertainment has partnered with Christie Digital Systems, USA Inc, not only to supply equipment to the program, but also to include Christie Managed Services, which will provide remote monitoring and comprehensive maintenance, with round-the-clock support through Christie’s Network Operations Center (NOC), along with preventative servicing and on-site emergency response.

“Local theaters are often important cultural and social hubs in their communities, and it is vital that they continue to provide quality entertainment to moviegoers,” said George Scheckel, Director of Business Development for Entertainment Solutions, Christie. “We are very pleased to be selected by Scrabble Entertainment as a preferred supplier of DCI-compliant digital cinema projectors, as well as a provider of technical support through Christie Managed Services. With more than 80 years of experience working with exhibitors of all sizes, we are ready to ensure a seamless move to digital by providing the highest quality equipment and service expertise, throughout the conversion process and for years to come.”

Scrabble is at CinemaCon 2013, Meeting Services Boardroom, Promenade Level (Across from Capri Room), Caesars Palace® Las Vegas.

About Scrabble Entertainment
Scrabble Entertainment is an international deployment entity and India’s only DCI- compliant digital cinema deployment company with VPF contracts with all six major Hollywood studios. The company has successfully been a catalyst in the conversion of several multiplexes and launched major deployment programs in India, the Middle East, Israel and South America. Working in partnership with content and technology providers, projector manufacturers, and other diverse distributors, Scrabble offers a seamless transition to digital cinema technology, providing the entire range of services that include installation, maintenance and training. Scrabble capitalizes on its extensive industry partnerships across all disciplines to offer exhibitors a lower cost-of-entry, with maximum flexibility in lease programs, as well as enhanced revenue streams and playback of alternative content. For more information, log on to
www.ScrabbleEntertainment.com.

Shipments of High-Value Christie Solaria One Projectors to Global Exhibitors Accelerate in 2013

Customers Provide Testimonials of Their Experience with the Christie Solaria One

Shipments of the Christie Solaria One projector, a DCI-compliant solution based on Texas Instruments’ (TI) (NASDAQ: TXN) S2K DLP Cinema® chipset, have accelerated since first units rolled off Christie’s manufacturing plant floors in November 2012. Small-screen theaters in China, Russia, India, Brazil and across Europe and North America are seizing the opportunity to purchase these complete, economical projectors.

“Smaller cinemas the world over are strong contributors to their local economies but they must make the switch to digital format. That said, their loss would also leave a cultural vacuum that is irreplaceable. It is something we simply cannot allow to happen. Our Solaria One projector, our global network of first-rate installation partners and our participation in industry programs to help them finance the change are just some of the ways we’re helping complete the conversion to digital cinema projection,” said Dr. Don Shaw, senior director, product management, Christie Entertainment Solutions.

Christie’s Solaria One has a lot to offer, including being the brightest DCI compliant projector in its class, able to project 8000 lumens in the DCI color space and 9000 for alternative content. And a variation, the Christie Solaria One+, projects 9000 for DCI content and 10,000 with alternative content. As well, it has a customized Xenon lamp, the CDXL-21S1, which ensures ultimate performance, efficiency, and reliability. The projector, which ships “3D ready,” complete with built-in IMB, is easily upgraded to play high frame rate (HFR) movies.

Here, in their own words, are some customers’ experiences. While they serve different regions and cater to varied cinematic tastes, they have all found that the Christie Solaria One is the cost-effective, reliable way for independent exhibitors to transition to digital.

### ###

Testimonials:

“We are very happy to partner with Christie in the roll out of their Solaria One series of projectors in India. This will enable us to take Hollywood content to the far corners of India and expand the market for Hollywood content in India exponentially. This new projector will push the envelope further in providing quality entertainment at affordable prices. The new offering has received a very positive response from the Indian Exhibition Industry, both in regards to quality and pricing.”

Mr. Sanjay Gaikwad, Founder and Managing Director – UFO MOVIEZ INDIA LIMITED.

UFO directly and through its subsidiary Scrabble Entertainment Limited has deployed digital cinema solutions in more than 4400 screens in India.

“When we heard about the new ‘all-in-one’ Christie Solaria One, we realized at once that this was what we needed. On offer was a reliable, all-round projection solution from a proven manufacturer, and it became apparent that it was the most economically attractive option in terms of cost and quality. We installed the Christie Solaria One in each of our three screens, including our 42-seat VIP screen, replacing the old film projector. The first audiences to experience the technology on 24 March 2012 went home impressed with the high picture quality. For us, this is a chance to offer a wider selection of films and give cinemagoers more choice, since studios are increasingly switching from film to digital.”

Alexandr Ryabkin, manager of the KinoFox cinema in Kamensk-Uralsky, Russia – the first three-screen cinema in this city of 170,000.

“Customers love the picture and sound improvements from film to digital and were relieved that we had made the switch to digital and will remain in business in their area, using Christie’s Solaria One.”

Rhonda Fitzsimmons, Fun Time Cinema, Kendig, Pennsylvania

The Fun Time has three locations in Pennsylvania ranging from four to six screens each. It specializes in youth and family movies at economy prices, and also offers private screenings and parties. The installation was done by Integrity Entertainment Systems, LLC.

“The main selling feature for us was that the Christie Solaria® One could project both alternative content from Blu-Ray players as well as digital cinema files, including our pre-show ads. Also, the integrated media block (IMB) came with the projector, as opposed to other vendors with their external servers. That was a great combination, and we like having the newest and the best. The Christie Solaria One suits a small theater like the Princess very well. Audiences really notice the difference in color saturation, clarity and sound.”

Carleigh Pope of Princess Cinema with Solaria One

John Tutt, Princess Cinema, Waterloo, Ontario

The Princess Cinema is a 180-seat theater specializing in documentaries, foreign-language films, avant-garde festival-type films and emerging Canadian cinema content. It is located on the second floor of an historic 19th century brewery building. Christie’s technicians assisted Princess staff in quickly setting up the unit and training them on it.

“The Christie Solaria One has worked out perfectly for me, and it was obtained at a much more favorable price than the estimates I was getting on the Internet. In addition to the superior visual and sound quality, the Solaria One freed up a great deal of space in the balcony.”

Barry Flood, Tryon Theatre, Tryon, North Carolina

The Tryon is a single-screen exhibitor in Tryon, North Carolina. It was built in 1932 and re-opened after a fire in 1938 with an added balcony. The feature film changes often, with runs of two or three days being the norm, and the theater is also used for presentations of a local film society. The Solaria install was done by Sonic Equipment Company.

Christie Achieves Milestone with Industry’s First 4K Resolution 3-chip DLP Projector Running at 60 Hz

The quality, clarity and brightness of amusement park attractions, video and image-intensive shows, and exhibitions and virtual design applications take a significant leap forward today with the introduction of the new Christie® D4K2560 and Christie D4K3560 projectors. The new D4K models are the first projectors to combine 4K resolution, high frame rates at 60 frames per second (fps) and 3-chip DLP® technology. Both the Christie D4K2560 (25,000 center lumens) and Christie D4K3560 (35,000 center lumens) provide razor-sharp image detail – and video with smoother motion and transitions – for unsurpassed image quality and a more vibrant and appealing visual experience. The new projectors replace the Christie D4K25 and D4K35, respectively, and are perfect for any application requiring 4K, 60 fps, 3-chip DLP® projectors with high brightness.

The New Christie D4K3560 4K Resolution 3-Chip DLP Projector

“Christie is the only manufacturer providing full 4K (4096 x 2160) resolution at 60 Hz and the reliability and image clarity of 3-chip DLP® all in one package. Both projectors are a quantum leap forward in video image processing and a breakthrough in high frame rate and high resolution video projection,” said Mike Garrido, senior product manager, Business Products, Christie.

The Christie D4K2560 and Christie D4K3560 projectors are the first of Christie’s new TruLife™ Electronics platform that offers customers superior image and video quality for the most comfortable and realistic viewing experience. Additionally, the units come equipped with 3G SDI, Display Port, and DVI/Dual Link DVI inputs, so Christie customers can update their existing sites for future projects without the constraints of SDVI inputs.

“Customers such as automotive designers and amusement park operators will love the increased dynamic range and the highest fidelity content with immaculate, deep, and vivid color transitions,” Garrido continued. “Amusement parks, for example, are open all day and well into the evening seven days a week and the combination of 4K, 60 Hz and DLP® reliability can manage the heavy workload with smooth, crystal-clear video content much longer than what has been available.

“With the launch of the Christie D4K2560 and D4K3560, Christie stands above the crowd in its ongoing commitment to providing the ultimate visual experience to its customers. Our new projectors continue to demonstrate our dedication to being the industry leader with incomparable solutions and customer service.”

The Christie D4K2560 and Christie D4K3560 have a three-year parts and labor warranty and ship in June 2013.

Vivitek Projectors Now Available from Catalyst AV’s 17 Distribution Outlets

Burlington, MA – April 8, 2013 – Catalyst AV, a specialized custom AV products distribution network serving more than 10,000 integrators from 17-locations stateside — with emphasis on dealer support before, during and after the sale — today announced Vivitek as its front projector vendor partner.

Vivitek offers a vast assortment of mobile, consumer, education, conference room and showroom front projectors. Its parent company is a leading OEM/ODM headquartered in Taiwan. With more than 10 years of design and engineering experience, Vivitek manufactures a variety of single-chip, dual-lamp and 3-chip digital projectors, as well as lamp-free LED model. The company is ranked as a Top 3 manufacturer in terms of volume of projectors produced and sold on a worldwide basis.

”Vivitek has an outstanding lineup of front projectors,” says Catalyst AV board member Mike Hench. “The company is committed to the channels that we serve. This is the right product at right time for Catalyst AV.”

The Catalyst AV member companies are:
• Allnet Distributing (www.allnetdistributing.com) (Midwest)
• Audio Video Warehouse (www.av-warehouse.com) (Nevada, Arizona)
• Custom Plus Distributing (www.customplusdistributing.com) (Pacific NW / Alaska)
• Easy Access Distribution (www.easyaccessdistribution.com) (Northeast)
• Electronic Lane Distributors (www.electroniclane.com) (Southwest)
• Electronics Source (www.electronics-source.com) (Florida and Southeast)
• Electronic Stockroom (www.electronicstockroom.com) (California)
• HCA Distributing (www.hcadist.com) (Rocky Mountains)
• Pioneer Music Company (www.pioneermusicinc.com) (Plains States)
• SPD (www.spmreps.com/sound-product-distributing) (Upstate NY)
• Tech Source Distributors (www.techsourcedist.com) (Mid-Atlantic)

Look for upcoming press releases regarding additional Catalyst AV vendor partner announcements, as well as line shows and training events.

Please direct all Catalyst AV media inquiries to Paul Muto at paul@mutocomm.com; 631.849.4301.

About Catalyst AV: Founded in 2012, Catalyst AV is a network of 11 independent consumer electronics distributors serving the residential and professional AV channels in the U.S. Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 10,000 professional integration specialists. Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence. The Catalyst AV Board of Directors is Mike Hench (Electronics Source); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing). www.catalystav.com

Christie Continues Setting the Bar Higher at National Association of Broadcasters Show 2013

Christie® is showcasing its newest offerings at the National Association of Broadcasters (NAB) show April 8-11 including the world premiere of 3-chip DLP® technology displaying 4K resolution at 60 Hz with the introduction of the new Christie D4K2560 and Christie D4K3560 projectors.

These new 4K resolution products are the first to include the new Christie TruLife® Electronics platform – a quantum leap in video-image processing and a breakthrough in high frame rate/high resolution video projection for the ultimate in hyper-realistic images.

The Christie D4K2560 is displaying full 4K resolution at 60 Hz and, along with the Christie D4K3560, the Christie D4K2560 provides precision image detail and video with smoother motion and transitions for a more vibrant and appealing visual experience. Featuring flexible 4K inputs, both projectors are ideal for applications requiring high brightness and 4K resolution with immaculate video and image quality.

Innovation Theatre provides Sneak-Peek at the Future of 3D Cinema
The spacious and inviting Christie booth also features the Entertainment Solutions Innovation Theatre presenting a groundbreaking comparison between 3 F.L. and 14 F.L. while emphasizing the benefits of higher brightness 3D.

Christie Broadcast Set Highlights Latest Trends
The Christie booth also features the ultramodern Christie broadcast set with a concave backdrop of 138 Christie® MicroTiles®. The 48 center tiles feature Christie Interactivity Kit and Christie Jumpstart while two portrait-mounted 55-inch Christie FHD551-X flat panels with damage-resistant, optically bonded Corning® Gorilla® Glass frame the sides of the fully integrated exhibit. All display technology is mounted using rp Visuals custom-mounted display solutions with two Christie Spyder X20 video processors managing the content.

Utilizing thin and lightweight Gorilla Glass, Christie is the only brand to offer a bonded solution that retains the LCD flat panel’s sleek, narrow-bezel design without increasing the image-to-image gap between panels.

Christie Business Products Zone
Located in the Business Products zone is the new Christie LW720 3LCD projector. Building on the successful Christie LW650, the Christie LW720 is a compact and affordable LCD projector with 7200 ANSI lumens and 2500:1 contrast ratio for high brightness and deep, rich blacks. The single-lamp LW720 has one of the largest lens shift ranges*, giving customers the ability to place the projector in a variety of locations in museums, houses of worship, large conference rooms and rental/staging applications.

Also at NAB for the first time is the Christie FHD551-W outdoor flat panel. Introduced earlier this year, the rugged 55-inch Christie FHD551-W with optically-bonded glass is a professional grade full HD (1920 x 1080 resolution) solution for a wide range of applications including outdoor sporting events and venues, architectural applications, entertainment parks, the hospitality and resort industry, transportation, and other outdoor environments not usually applicable with standard LCD panels.

Following on the heels of a successful launch late last year, Christie is pleased to showcase the Christie DHD775-E and Christie DHD550-G 1-chip DLP® projectors. Fast becoming go-to solutions for displays in board rooms, classrooms and meeting spaces in government facilities, both the E Series and G Series comes with native HD resolution models and easily connect to today’s computers either wired or via wireless connectivity option. The Christie DWU775-E features an optional dual processor warp module for blending and warping images, color matching and an optional stacking system – making it ideal for applications requiring geometric adjustments and/or multi-projector setups and rental and staging applications. For fixed applications, the Christie DHD550-G provides exceptional image quality boasting 5000 lumens from a single mercury-lamp design. With high brightness and better price/performance than other projectors in its class, the Christie G Series is an excellent choice for myriad display applications where value and image quality are deciding factors.

The Business Products Zone also includes two Christie Roadster HD20K-J 3-chip DLP® projectors demonstrating their ability to flawlessly blend and warp images.

Christie Products at Five Additional Locations
A 3-unit tall by 2-unit wide array of 72-inch WU cubes will be displayed at the Vizrt booth while the Quantel booth features a Christie CP4230 DLP Cinema® projector using a Christie Spyder X20.

At the Autodesk booth, two Christie Roadster HD14K-J 3-chip DLP® projectors and a Christie Spyder X20 will be displayed while, at the Alcorn McBride booth, 24 Christie MicroTiles will be showcased. Creator of the Pandoras Box media player, coolux Media Systems is featuring the Christie YK50 dual-arm projector yoke supporting the Christie LX700 projector, 12 Christie MicroTiles and four Christie HD10K-M 3-chip DLP® projectors.

Finally, The Ryerson School of Media will have dozens of students traveling the show floor in their phosphorescent orange shirts, encouraging visitors to stop at the Christie booth.

*Varies on lens

Christie Introduces TruLife Electronics Platform, Designed to Deliver Hyper-Realistic Images

Quantum Leap In Video Processing Provides Powerful Combination Of High Frame Rates And High Resolution

Christie®, a world leader in visual technology displays, today unveiled its latest electronics platform – Christie TruLife™ – with a proprietary, 1.2 Gigapixel per second, floating point architecture. Christie TruLife electronics forms the basis for the latest generation of projectors capable of delivering industry-leading ultra high resolution, high frame rate video with unprecedented image fidelity (e.g. 4K resolution image processing at 60 fps and beyond). The current standard digital interfaces such as DVI have a bandwidth of 165 MHz.

Anchored by a high-performance electronics engine that leverages the latest in field-programmable gate array (FPGA) integrated circuits (ICs), the platform is capable of supporting a video-processing pipeline of up to 1.2 Gigapixels per second (GPix/s). Christie projectors based on the new electronics platform will use this very high capacity image-processing power to deliver immersive, hyper-realistic video experiences.

Exclusive Design Delivers True Lifelike Visual Experiences

“Traditional design cycles and the limitations of off-the-shelf video processing ICs were hindering our ability to solve video-processing problems. This was in turn holding back the expression of our customers’ collective imaginations for realizing lifelike, ultra-realistic, immersive environments through video displays,” said Jennifer Smith, vice president of Global Engineering at Christie. “By breaking from the pack with our own custom designs, we were able to build a high-performance video pipeline and computational blocks that deliver the high-fidelity images our customers are clamoring for. The first expression of the Christie TruLife electronics architecture will be debuted at the National Association of Broadcasters (NAB) show April 6-11 in Las Vegas.”

Many industries will immediately benefit from this original video-processing electronics architecture, with cases in point including those end users creating groundbreaking theme-park attractions, visualization “power walls” and flight simulation environments. Christie TruLife electronics will underpin these applications providing customers with realistic experiences, alleviating the image blurring and motion sickness that may accompany these environments.

Speed the Hallmark of the Christie TruLife Electronics Platform

Just how powerful is the Christie TruLife electronics platform? Taking a common measurement of video-processing power – the speed or rate with which video data is processed, typically measured in Gigapixels per second (GPix/s) – the Christie platform scales to reach 1.2 GPix/s, which is nearly 10x faster than standard high-def projection and 4x faster than typical 3D projection, as well as double what other 4K projectors are capable of.

Launching throughout 2013, Christie projectors featuring TruLife will enable 4K2K, Ultra-HD/Quad-HD resolutions today at 60 fps, and will have the capability to support higher resolutions and higher frame rates.

Floating Point Strides

“When increasing the resolution, one simultaneously needs a higher frame rate for the images and increased dynamic range, to make the experience more lifelike. We achieved this by designing a new floating-point processing engine within the platform, which affords an equivalent of 25 bits of fixed point processing as compared to the 8 to 10 bits of processing found in today’s standard projectors. We linked our floating point processing modules with the very latest in ultra high speed serial communication links, called “SerDes” and fast access memory blocks to deliver an unprecedented solution,” said Jeevan Vivegananthan, director of product development, Christie Business Products.

“The increased dynamic range offered by the floating point engine of Christie TruLife will be appreciated by those, such as automobile designers, who want to render the highest fidelity images with very smooth, deep and rich color transitions,” added Vivegananthan.

Christie’s new electronics platform will also facilitate the creation of new user experiences, automated setup, increased connectivity and “smart” control features enabling the next generation of collaborative, augmented reality and projection mapping applications.

“Rather than wait for the traditional video IC industry to catch up with the needs of the professional AV market, Christie took the lead and pioneered its own technology solution,” added Smith.

Christie is showcasing some of its newest technologies, including new projectors based on the Christie TruLife electronics platform, at the National Association of Broadcasters (NAB) show April 6-11; see Booth SL 2609.

BenQ’s M7 Projector Series Brings High Brightness and High Performance to Classrooms and Large Venues

IRVINE, Calif. — April 3, 2013 — BenQ America Corp., an internationally renowned provider of digital lifestyle innovations and global DLP(R) projector leader, today announced its new M7 Series of high-brightness, high-performance projectors. Designed for education and other large-venue settings, the product line comprised of the MX720, MW721, MX722, MX766, and MW767 features up to 4,200 ANSI lumens of brightness, contrast ratios extending to 13,000:1, and power-saving technology to cut energy consumption by up to 70 percent. Additionally, the projectors feature LAN control for easy maintenance, complete multimedia connectivity options, and thoughtful innovations in higher models, such as USB camera integration and remote desktop capabilities to facilitate classroom management, wireless display for cable-free connections, and projection templates to make presentations easier. more

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