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Seymour-Screen Excellence Brings to Market Best-in-Class Ambient Light-Rejecting Film Screen Line

Available in 1.3, 2.1 and a black 1.2 gain version, the company’s proprietary technology prevents color shifting and sparkling in a manner that has already been declared best-in-class by reference calibrator
W. Jeff Meier in his June 2014 AccuCal Projection Screen Material Report

Ames, IA – August 19, 2014 – Seymour-Screen Excellence — the made-in-the-USA brand best known to date for its luxurious, reference-grade acoustically transparent 4K film screens — is rounding-out its offerings with Ambient-Visionaire™, a proprietary ambient light filtration technology that the company claims is the most advanced to ever reach the market.

The Ambient-Visionaire is a solid screen surface, comprised of billions of nano-mirrors, dithered at the desired viewing angle, and layered so that side light (from any direction) will be absorbed by carbon particles and the substrate.

Ambient-Visionaire screen surface close-up

”By shrinking the reflective elements down to less than 1/10th the smallest size visible by the human eye, the screen cannot create a discrete sparkle,” says Seymour-Screen Excellence Managing Director Chris Seymour. “They are so small and dense, that a 16K resolution pixel would have over 300 mirrors to itself; a 4K pixel would have nearly 5,000. With this more efficient method of selectively reflecting the projected image versus ambient light, the screen offers the reference quality color uniformity that Seymour-Screen Excellence is known for without exhibiting any color shift, sparkles or ringing – all issues that have plagued performance of ambient light-rejecting film screens.”

Chris Seymour putting the finishing touches on a film screen

Ambient-Visionaire Silver Series
To satisfy a wide range of installation applications, the Silver Series consists of both 2.1 and 1.3 gain versions. The Silver 1.3 was reviewed and declared best-in-class by W. Jeff Meier in his June 2014 AccuCal Projection Screen Material Report. Meier is considered by many in the industry to be a leading reference calibrator. The AccuCal report can be read here: http://bit.ly/1lWPgec

Ambient-Visionaire Black Series
Using the same aggressive combination of carbon particles and stacked, dithered nano-mirrors along with a deep black background that absorbs 90% of ambient light from any direction, the 1.2 gain Black produces a 12x improvement in contrast ratios in environments that are otherwise unsuited to front projection use, even outdoors.

The Ambient-Visionaire screens are available in sizes up to 130-inches wide (141-inches diagonal) in 2.37 aspect ratio and 100-inches wide (115-inches diagonal) in 16:9 aspect ratio. The surface of both the Silver and Black series feature a durable finish that can be wiped down and cleaned with common household cleaners including rubbing alcohol or mineral spirits.

While manufactured in Seymour-Screen Excellence’s Ames, Iowa production facility, the Ambient-Visionaire line is also available outside of The Americas through partner Screen Excellence, located in the UK.

”The response to Ambient-Visionaire from dealers, reps, calibrators and press has been extremely enthusiastic,” says Patrice Congard, Seymour-Screen Excellence partner. “Chris Seymour has done a phenomenal job – certainly his background as an engineer has been quite influential in the development of this special screen surface. I am quite confident that Ambient-Visionaire will be a catalyst in our joint-venture taking an even stronger foothold in the home theater channel.”

For more information on Ambient-Visionaire visit http://www.seymourscreenexcellence.com/materials.asp or call 515.450.5694.

For all Seymour-Screen Excellence media inquiries, please contact Paul Muto via paul@mutocomm.com or phone 631.849.4301.

About Seymour-Screen Excellence
Founded as a joint venture by US-based Seymour AV and UK-based Screen Excellence, SSE combined the leadership and innovation of their acoustically transparent projection screen materials for high-end custom installers and specialty AV retailers in North America. Using the latest in materials and design from Patrice Congard, originator of the modern acoustically transparent screen, the company’s state-of-the-art screens provide flawless picture quality and acoustic transparency, superior to traditional perforated screens or other less exacting woven screen materials. www.seymourscreenexcellence.com

About AccuCal
AccuCal was founded in 2005 by Jeff Meier to provide professional services and develop tools to support the installation of sound and video equipment. The services offered include audio calibration, design, performance measurements and video calibration. AccuCal is unique in this business segment. Jeff has developed proprietary software and methods that are combined with industry reference sensors and standards to deliver superior results. AccuCal also sells no products and receives no incentives to promote products. This provides clients the assurance that recommendations are not biased by equipment margins. Since 2005, Jeff has assisted with over 2,000 audio and video installations for home theater and commercial applications including movie post production, TV advertising, businesses, churches and schools.
Equipment that is supported ranges from reference quality to very modest in nature depending on the client’s budget and needs. www.accucalhd.com

Glendale Community College Chooses Hitachi Projectors For Low Total Cost of Ownership

Glendale, Arizona, August 19, 2014 – Arizona’s Glendale Community College media team has been implementing projector teaching technology ever since 2004 when Scott Kozakiewicz, Manager of Media and Help Desk, was put in charge of a data projector upgrade plan. After browsing several projector options based on their total cost of ownership, Mr. Kozakiewicz purchased a Hitachi projector and soon made the decision to convert the school to an all-Hitachi campus featuring over 300 Hitachi projectors.

“Hitachi is the one company that has a consistent design across its entire product line, so we have the ability to use the same bulbs with different models,” said Mr. Kozakiewicz. “Upgrades have been painless and affordable.”

Mr. Kozakiewicz needed a solution that was not only bright, affordable and dependable, but also user-friendly. He originally set up a testing area and invited faculty to experiment with several different projector companies and brands. Based on feedback from the teachers and media staff, Hitachi was the clear choice.

“The Hitachi projectors provide the necessary brightness to operate in a well-lit room and don’t overwhelm the faculty,” said Mr. Kozakiewicz. “Rather, the projectors supplement their teaching and presentations.”

Glendale Community College serves over 20,000 students between its two local campuses, with projectors frequently running from 7 a.m. to 10 p.m. Monday-Thursday and shorter days on Friday and Saturday. Mr. Kozakiewicz cited Hitachi’s customer support as an important factor as well—several times he’s gathered data from faculty, relayed it back to Hitachi, and seen his recommendations integrated into future projectors.

“My responsibility is to provide faculty and students with the latest technology that can enhance teaching and learning, but at the same time I have to be fiscally responsible to our taxpayers,” said Mr. Kozakiewicz. “We’ve been able to deploy and maintain more than 300 Hitachi projectors while satisfying both of these needs.”

When asked if he would recommend Hitachi projectors to similar institutions, Mr. Kozakiewicz replied that he would “without hesitation.”

“I was one of the first to invest in Hitachi and now many schools in our district have jumped on board as well,” said Mr. Kozakiewicz. “The best products are ones that you don’t need to think about being there—pure and simple, Hitachi’s projectors just work.”

For more information on Glendale Community College, visit http://www2.gccaz.edu/.

For more information on Hitachi projectors visit www.hitachi-america.us/projectors

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About Hitachi America, Ltd.
Hitachi America, Ltd. headquartered in Tarrytown, New York, a subsidiary of Hitachi, Ltd., and its subsidiary companies offer a broad range of electronics, power and industrial equipment and services, automotive products and consumer electronics with operations throughout the Americas. For more information, visit www.hitachi-america.us. For information on other Hitachi Group companies in the United States, please visit www.hitachi.us.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. The company’s consolidated revenues for fiscal 2013 (ended March 31, 2014) totaled 9,616 billion yen ($93.4 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional materials & components, automotive systems, health care and others. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

First Large-Scale Canadian Laser Projection Demo Highlights Toronto’s GSCA International Conference

In a special technical session of the Giant Screen Cinema Association (GSCA) conference scheduled for September 23 at the Cineplex Cinemas Queensway in Toronto, Christie®, a world leader in creating and sharing the world’s best visual and audio experiences, is teaming with Harkness Screens and Electrosonic to demonstrate a premium giant screen cinema experience.

Press and GSCA delegates from 20 countries will have an opportunity to learn all about the latest in cinema technology from a group of industry experts and will be treated to the ultimate cinema experience, with clips from educational documentary films as well as Hollywood blockbusters being projected at over 90,000 lumens (brightness) by the Christie laser projection system—which delivers more than three times the light output compared to current, lamp-based digital projectors. Coupled with an immersive array of Christie Vive Audio speakers, this session represents the best cinema technology available today.

“GSCA prides itself on showcasing the best films in their best possible light,” says Tammy Seldon, GSCA Executive Director. “We are very pleased to partner with Christie, Harkness Screens, and Electrosonic to show our members the latest in projection technology” she added.

“As a pioneer in the cinema industry, Christie is known for delivering the ultimate cinema experience, both in image and audio reproduction,” said Don Shaw, senior director, Product Management, Christie.

Added Shaw, “As exhibitors realize the benefits of laser projection and advanced immersive audio systems, they will also realize the benefits of engaging leading integrators such as Electrosonic to take advantage of the oversight, detailed design assistance—for both hardware and software components—and system-level testing to perfection that only skilled integrators can deliver. We also can’t overlook the impact of matching the technology with the ideal screen surface, which has a tremendous impact on both the visual and audio experience in a cinema. Currently, we recommend Harkness Screens for all of our laser projection installations.”

“Electrosonic is proud to have shared 50 years with innovative partners and customers, pushing the limits of what audio-visual technology can do,” says Jim Bowie, President of Electrosonic Group. “It’s an incredible evolution across many markets including entertainment, which has been one of our top priorities for decades. Our work with visionary suppliers like Christie–who has led in laser projector development–reflects an important mutual commitment to technology and customers.”

The Christie laser projection system installed for the GSCA laser event uses a state-of-the-art,
6 primary (6P) color system that provides intense brightness, wider color gamut capabilities and higher contrast than traditional digital projectors, and delivers naturally simultaneous stereoscopic imagery with no 3D “crosstalk.” The result is the ultimate giant screen cinema experience for all 2D and 3D films. The system installed for this show will provide greater than 90,000 lumens of brightness, and images will be delivered at 4K resolution, to reveal stunningly clear details.

Film clips scheduled to be seen at the technical session include Antarctica’s Penguin Emperors, Dark Universe, The Life of Trees, NAYA Legend of the Golden Dolphin, Remnants, Star Spangled Banner: An Anthem of Liberty, The Turn of This Century, UFOTOG, as well as several shorter clips of the best of the Giant Screen clips.

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Siggraph 2014 Platinum Sponsor Christie Powers Up Screens and Award-Winning Visual Displays

Christie®, the global leader in visual displays and audio technologies, will be powering the screens that are showing some of the visuals effects of several of the year’s biggest blockbuster films and advances in computer graphics at Vancouver’s 41st International Conference and Exhibition on Computer Graphics and Interactive Techniques, SIGGRAPH 2014, August 10 – 14. Christie will also lead a discussion on the latest projection mapping techniques at the NVIDIA Visual Computing Theater. Titled, “Virtual Automotive: Projection Mapped Graphics for Automotive Design,” Christie will display its latest digital “sandbox,” a fully three dimensional visual pipeline designed to automatically calibrate and maintain a customized projection mapped display, such a Corvette or other template model of any size.

“Christie CP4230 Digital Cinema® projectors are essentially powering the amazing Computer Animation Festival (CAF), enabling the leading VFX and film studios to exhibit their best work in two large presentation halls, including AMPAS’ award-winning content in film and animation,” said Jeevan Vivegananthan, senior director of engineering, Christie. “The CP4230 projectors will also showcase cutting-edge, real-time interactive technologies and techniques in the CAF’s Production Sessions as well as three sold-out evening shows of the incredibly popular Electronic Theater which features the finest work in computer graphics from the past year. And our 4K projectors will display a special screening of DreamWorks Animation’s ‘How to Train Your Dragon 2’.”

Christie's 3D projection mapping Corvette

The auditoriums for the CAF and the Production Sessions will each feature two auxiliary screens, flanking the main screen, which will show close-ups of event speakers to the audience. These will be powered by Christie Roadster HD20K-J and Christie Roadster HD14K-M projectors, respectively.

Christie will also illuminate the SIGGRAPH Studio and SIGGRAPH Art Gallery, each of which will feature two Christie G Series projectors and the Art Gallery, which will include a 65-inch LCD touch panel display.

AMIA Partners with Alamo Drafthouse to offer 35mm Projection Workshop

Archival experts provide projection training for movie houses offering the 35mm film experience

(Los Angeles, CA) – AMIA will present a Film Projection Workshop in partnership with the Alamo Drafthouse to offer expert-led training for managers, curators and projectionists presenting 35mm film in theaters. The workshop will be held October 28, 2014 in Austin at the Alamo South Lamar location.

As digital technology has presented new opportunities to filmmakers and exhibitors, it has also impacted the availability of prints for theatres showing 35mm film. Fewer prints are available, and many of those come from archives and similar institutions that cannot replace these valuable assets should they become damaged. This makes the handling and projection of film prints critical, and the need for training vital.

“While digital has become the primary exhibition format, many theaters continue to show 35mm film prints. A number of films are simply not available in digital and showing them in their original 35mm format allows new audiences to appreciate rare prints, archive films, and titles from private collections,” noted AMIA board member Elena Rossi-Snook. “But it also requires special skills to work with rare and archival prints.”

The workshop will offer a hands-on tutorial for projectionists and theater staff working with 35mm film prints and will focus on film preparation and projection as well as special stipulations for archival projection, coordinating with lending institutions, and paperwork. Class size will be limited to 20 participants.

“I love digital projection for new release films, but only a tiny sliver of our vast film history will ever make it to the DCP format,” said Alamo Drafthouse CEO Tim League. “As an industry, we must continue to preserve, protect and carefully screen 35mm films and maintain our 35mm projection equipment. The day we stop is the day cinema as we know it is dead.”

Participants will receive industry-wide recognition for completion of the workshop, indicated by a certificate from AMIA. Participants may find more information and register at www.projectionworkshop.org. Registration opens August 10, 2014.

# # #

ABOUT AMIA
As the world’s largest international association of professional media archivists, AMIA is uniquely poised to bring together a broad range of experts. Members represent film studios, corporate and national archives, historical societies, labs, post production, universities, footage libraries and more. Because of this diverse membership, AMIA provides an opportunity to interact with every facet of the field and a single forum to address the best ways to preserve and provide access to our media heritage in digital and analog formats. For further information, visit www.AMIAnet.org.

ABOUT ALAMO DRAFTHOUSE
Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. 17 years later, the now 20-location chain has been named “the best theater in America” by Entertainment Weekly and “the best theater in the world” by Wired.com. The Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse’s collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films, which has garnered two Academy Award nominations in its short three-year existence and Badass Digest, an entertainment news blog curated by veteran journalist Devin Faraci.

More information about the Alamo Drafthouse is available on the official website at www.drafthouse.com.

Media Contact for AMIA:
Chris Purse
ignite strategic communications
818.980.3473
chris@ignite.bz

BenQ Simplifies Installations With Two New High Brightness Professional Projectors

SH963 and TH963 Provide Brighter Projection and Greater Flexibility to Large Venues With Optional Lenses, LAN Control, and Colorific(TM) Technology — All at a Lower TCO more

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BenQ’s New Versatile MW665 Projector Now Shipping

BYOD-Ready Projector Features Handheld Device Sharing, Colorific(TM) Image Quality, and LAN Display and Control

COSTA MESA, Calif. — Aug. 5, 2014 — BenQ America Corp., an internationally renowned provider of visual display solutions and the No. 1-selling DLP(R) projector brand in The America’s(1), today announced the latest addition to its robust M6 series, the MW665 projector. Designed for professional applications in environments such as houses of worship, classrooms, and boardrooms, the device boasts 3,200 ANSI lumens of brightness, a 13,000:1 contrast ratio, and SmartEco(TM) energy-saving features to lower the projector’s total cost of ownership (TCO). more

New Farm Cinemas Chooses Christie’s Complete Cinema Solutions for Brisbane Cineplex

Christie®, the global leader in visual displays and audio technologies, today announced that its complete cinema solutions comprising the Christie Solaria™ Series projectors and Christie Vive Audio™ cinema systems have been installed in a newly opened cineplex located in New Farm, a trendy inner-city suburb of Brisbane.

Known as New Farm Cinemas, the complex houses six state-of-the-art auditoriums that are color-themed with each theater catered for different purposes and clientele. Meticulously rebuilt over a period of 18 months on the site of a former two-screen cinema known as the Village Twin, the 205-seat Purple Room and the premium Bronze Room with 70 seats are to open to the public on August 1. In particular, the Purple Room is the first theater in Australia to be furnished with Christie Vive Audio solution, which provides an impressive cinematic experience for movie-goers. The installation of this extensive range of cinema solutions was undertaken by Christie and its Australian partner EDGE Digital Technology.

“We applaud New Farm Cinemas for their decision to install Christie’s projection technologies and Christie Vive Audio solution in their refurbished auditoriums situated at this historically and culturally iconic location in Brisbane,” said Lin Yu, vice president, Christie Asia Pacific. “We believe that the performance of our projection and line array speaker technologies provides a great visual and audio experience to every movie-goer and makes New Farm Cinemas one of the hottest destinations in the city.”

The innovative Christie Vive Audio, which offers truly rich, dynamic and detailed sound, unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Dolby® Atmos™, 7.1 and 5.1 surround sound. Combining the superior audio qualities of ribbon driver technology with the proven high quality performance of a line array speaker design – matched with powerful Class D amplification – Christie Vive Audio is the complete solution that envelopes audiences with dynamic, detailed and captivating sound.

The installation in the Purple Room comprises Christie Vive Audio speakers of varying combinations, including LA1 screen channel speakers, S215 subwoofers (for full range frequency response), S218 for Low Frequency Effects (subwoofers) channels, as well as LA1 and S115 for corner surrounds. Unlike most global Vive Audio installs to date, where surround speakers are mounted on the wall of the auditorium, a corner surround system is specially-designed for the Purple Room as its ceiling has been accorded local and state heritage protection due to its significance as an ongoing cinema since the 1920s.

New Farm Cinemas Chooses Christie’s Complete Cinema Solutions for Brisbane Cineplex

“We are committed in providing our patrons with the best movie-viewing experience by investing in the finest technologies such as Christie’s cinema technologies and equipping our theatres with the most modern facilities at this landmark cinema complex on Brunswick Street,” said Peter Sourris, owner of New Farm Cinemas. “On top of that, we want to extend the experience beyond just watching a film. It’s actually going to be a pretty trendy place to visit, even if you’re not watching a movie. People will come here just for a cocktail. It’ll be like a slice of Hollywood, in Brisbane.”

Besides the immersive aural experience brought about by Christie Vive Audio, audiences can expect nothing but the best visuals from the Christie Solaria CP2215 (equipped with Christie Integrated Media Block solution for seamless conversion and delivery of feature-film and alternative content) and the Christie Solaria One+ installed in the Purple Room and Bronze Room respectively, which utilize the latest generation DLP® Cinema electronics platform. The Solaria Series offers precise vivid color with superior contrast ratios and the light output necessary to light up even the largest auditoriums. The clear choice for any cinema exhibition environment, it is fully capable of providing the world’s most brilliant images, the highest level of content security, the easiest adaptability, operation and maintenance.

Boasting retro carpets, bean bags at the front of each auditorium for couples, arcade games and vintage film memorabilia, New Farm Cinemas is a unique, boutique-style theatre complex that pays homage to the golden age of cinema. Originally constructed in 1921 as the open-air Merthyr Picture Palace, the cinema was remodeled in the 1930s to become the Astor, before transforming into the Village Twin in 1970. The site, bought over by the Sourris brothers in 2013 and rebuilt into a modern 535-seat cineplex, is poised to revitalize this landmark site and turn it into an epicenter of social activity and pop culture. The cinema’s second phase, comprising four extra screens including two Gold Rooms offering top-of-the-range amenities, is currently under construction and is expected to be opened later this year.

Movie Tavern 8 Theater in Covington, LA, Powered by Christie Vive Audio and Solaria Series Projectors

Christie®, the global leader in visual displays and audio technologies, is proud to announce that Southern Theatres has completed its second “all Christie” entertainment complex, at the new Southern Theatres Movie Tavern 8 in Covington, Louisiana. The eight-screen cinema eatery is powered exclusively by Christie Solaria® Series projectors and Christie Vive Audio™ cinema systems, comprised of Christie’s innovative line array wall and ceiling surround speakers, purposely crafted and built for the cinema environment. Christie’s Professional Services team provided complete design, integration and installation services and will continue to provide 24/7 remote monitoring and ongoing technical support through Christie’s Network Operations Center (NOC).

Southern Theatres - Movie Tavern 8

The new complex includes a Movie Tavern Xtreme (MT-X), an enhanced entertainment auditorium featuring a large 3-story silver screen, 2D and RealD 3D capability, and the Dolby Atmos audio format. This includes Christie 4K DLP Cinema® projection, the Dolby® Atmos™ audio format, and Christie Vive Audio immersive cinema system, which unlocks the full potential of leading DCI digital-cinema audio formats. The set-ups feature the LA5S, LA3C and LA3S for wall and ceiling surrounds, the LA3 for screen channels, and the S215 subwoofer.

“We’re excited to continue to bring the latest developments in cinema projection and audio technology to our patrons at the Movie Tavern 8 in Covington, LA. The exclusive use of Christie digital projection was never in doubt, but we’ve also chosen to equip every auditorium with Christie Vive Audio because we believe its revolutionary speaker design provides the benefit of improved sound coverage to every seat in the house,” said Danny DiGiacomo, Director of Marketing, Southern Theatres.

“In our Movie Tavern Xtreme auditorium (MT-X) , the Christie Vive speakers unlock the full potential of Dolby Atmos sound technology playback and, combined with Christie’s 4K digital projection, allows us to deliver the ultimate movie viewing, listening, and dining experience for our guests,” noted DiGiacomo.

The remaining seven auditoriums are configured for the Dolby 7.1 audio format and will feature the LA1 and LA3 configuration for screen channels and the LS3S for wall surrounds. Complementing the impeccable immersive surround sound provided by Christie Vive Audio, the auditoriums will also be equipped with Christie CP2215, CP2220, and CP2230 DLP Cinema® projectors, members of Christie’s Solaria Series, which offer crisp, bright pictures on every screen.

“Within a year of launch, Christie Vive Audio has established a reputation for superior performance to meet the demands of today’s motion picture content, setting a new standard in immersive cinema sound,” said Patrick Artiaga, director, business development, Audio Solutions, Christie. “We’re pleased that Southern Theatres has again selected the complete Christie family of digital projection and cinema sound solutions to fill every auditorium with the most lifelike, realistic movie-viewing experience available today.”

Christie’s Global Professional Services team was involved exclusively from the beginning of the project to the end, providing unparalleled professional consultation, integration, installation, and design services for all eight of the auditoriums.

“Christie is truly a ‘one-stop-shop’ for all cinema needs. We created the layout, designed the technology floor plan, and installed and integrated all of the products in the auditoriums for Movie Tavern 8,” said Sean James, vice president, Global Professional Services, Christie. “We will also continue to maintain the systems to ensure everything is running smoothly through ongoing technical support and 24/7 remote monitoring from our Network Operations Center.”

Added DiGiacomo, “An ‘all Christie’ cinema complex is best serviced by an ‘all Christie’ service and installation team. We knew we could trust Christie in every aspect of this project to deliver the ‘complete Christie experience,’ from superior projection to superior sound to superior installation and ongoing technical support.”

For more information on Christie’s new audio initiatives, visit www.viveaudio.com.

Christie Donates Technology and Services to USC School of Cinematic Arts

Christie®, a global leader in advanced cinema technologies and visual display solutions, continued its technology partnership recently with the University of Southern California’s School of Cinematic Arts (USC SCA) by launching a state-of-the-art cinema experience at USC’s showcase theater, the Eileen Norris Theatre. Christie, through a generous donation of equipment and installation services, will be the sole provider of all cinematic and audio equipment within the Eileen Norris Theatre, and will be working together with USC SCA in enhancing visual technologies, specifically cinematic ones.

USC Eileen Norris Theatre


The Eileen Norris Cinema Theatre is a 341-seat motion picture theater set within the campus of USC and adjacent to the Cinematic Arts Complex. It is home to some of the School of Cinematic Arts’ largest classes and is the primary theater often used for large guest movie premieres and screenings of major Hollywood and International films at USC.

The Norris Theatre has undergone a total renovation of its projection and audio equipment, and with the help of Christie’s Professional Services team, will now showcase movies with the most immersive projection and audio system available. Highlighting the theater will be the Christie Solaria Series DLP® CP4230 4K projector. This 4K series projector is prepared for the next generation of digital cinema, giving audiences the best visual experience possible. The theater is now also outfitted with a complete Christie Vive Audio system, utilizing over 40 different speakers, sub-woofers, and amps. The Vive S218 and S215 subwoofer, LA3 and LAC3 line array speakers, as well as the LA45 and LA4C speakers are all installed and complement the theater’s Dolby Atmos® installation.

Christie Vive is specially configured to meet Dolby Atmos® sound technology requirements. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theater, including overhead, to make film audiences feel as if they are inside the movie and not merely watching. Altogether, Christie has delivered to USC a solution to drive a captivating and unique experience that will give theatrical viewers a unique and truly immersive movie experience.

Commenting on the Eileen Norris Theatre installation, Eric Furie, Senior Technologist, USC CSA, said, “Christie and our staff are to be congratulated on their support, input, and hard work in making the Norris Theatre into such an extraordinary space. The theater and the content displayed in it have never looked or sounded better; it’s truly impressive!”

Christie’s CEO Jack Kline had a vision to partner with the prestigious cinema school, located in Los Angeles, near Christie’s headquarters, and cultivate a relationship through generous giving. Always wanting to give back, Mr. Kline believes that USC is the perfect educational environment in which to do that. The students in the School of Cinematic Arts are using cutting-edge technology in the creation of current content, film and visual experiences, and Christie’s equipment will be the foundation for that.

“Christie’s innovative culture, manifested through the cinema services, audio and visual technologies donated to USC, will complement the already vast knowledge and experience of the USC School of Cinematic Arts’ educators,” said Christie CEO Jack Kline. “Combined, the tools and expertise will inspire and equip future film makers to recreate humanity’s stories in the most lifelike and engaging ways possible.”

“The USC School of Cinematic Arts is one of the top-ranked film schools in the world so it’s only fitting they have selected Dolby Atmos for the Eileen Norris Theatre,” said Doug Darrow, Senior Vice President, Dolby Laboratories. “Now the entire USC community including student and Hollywood filmmakers, many of which have embraced Dolby Atmos, will benefit from the premium quality Dolby delivers.”

Christie has been working with USC SCA in a philanthropic effort to provide not only current cinematic projection equipment, but also cutting-edge technological visual solutions for the school’s recently constructed Interactive Media Building. Through the working relationship with the university, Christie plans to further its donation efforts and become the primary technology provider for the school.

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