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BREVITY TO PROVIDE INTEGRATED TRANSCODE AND TRANSPORT SUPPORT OF GRAPHICS FILES FOR NBC OLYMPICS’ COVERAGE OF THE LONDON 2012 OLYMPIC GAMES

NEW YORK – July 24, 2012 – Brevity will provide integrated transcode and transport support of graphics files to NBC Olympics during its production of the London 2012 Olympic Games, from July 27 – August 12, 2012. The announcement was made today by Philip Paully, Director, Graphics Engineering and Operations, NBC Olympics, and Timothy O’Brien, CEO, Brevity.

“We have waited years for a company to address the bottlenecks we face in our complex graphic file workflows,” said Paully. “With Brevity, we can now render those graphics on the fly while seamlessly transferring those graphics files into the Avid® DNxHD® format for editing.”

In April, Brevity announced its breakthrough technology that for the first time delivers highly accelerated transport of high-resolution video files to multiple locations while simultaneously transcoding on the edge as a seamless process. Brevity delivers this capability through a cloud based enterprise media management and collaboration solution that utilizes automated project-driven workflows, metadata, advanced algorithms, virtual storage, and teraflops of computing power.

Brevity has been tested successfully on uncompressed, high bit rate video, 2k and 4k DPX files, as well as compressed HD and SD files, facilitating dramatic improvements in workflow efficiencies and Return-on Investment (ROI). Prior to the April launch, Brevity worked for months testing and refining the solution for NBC requirements.

Since Brevity can provide simultaneous transfer and transcoding of the RLE file into an Avid DNxHD file (with the Alpha channel retained), NBC Olympics is now able to move a one-minute RLE file to the Avid editing solution in under 30 seconds. In addition, Brevity’s parallel processing capability processes hundreds of RLE graphics files in an hour. Brevity also recently introduced encoding of Avid system files directly into EVS Broadcast formats, saving even more time for EVS playout of finished sports programming or segments.

At the London Olympic Games this summer, NBC Olympics will cover simultaneous sports events occurring each day across different venues. It will use Brevity to improve the transcoding of thousands of RLE graphics files into popular editing formats, driving efficiencies by automating critical workflows needed for production. The additional time saved by Brevity will give NBC Olympics more flexibility and time to make edits of production material.

“NBC Olympics will provide a record number of hours of Olympic Games coverage and Brevity is pleased to be able to provide our services,” said Timothy O’Brien, CEO, Brevity. “Brevity is transforming the way simultaneous transport and transcode will be handled in file-based workflows in the future.”

Brevity will be used at the International Broadcast Center and multiple venues in London to handle terabytes of video graphics.
NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network.

About NBC Olympics:

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.

NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was “the best overall Olympic experience ever provided by a U.S. network.”
In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.

For more information on NBC Olympics’ coverage of the London Olympics, please visit: http://nbcsportsgrouppressbox.com/

About Brevity:

Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode to multiple formats while transporting video files to multiple locations at highly accelerated speeds over any network. Founded in 2010, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit at www.brevityv.com or follow @BrevityV.

Avid and Avid DNxHD are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

Christie Hosts High Frame Rate Expert Panel at SIGGRAPH 2012 Featuring Douglas Trumbull, Dennis Muren

As the Platinum Sponsor of SIGGRAPH 2012, Christie®, the first in the world to publically demonstrate 3D High Frame Rate (HFR) projection technology using a single projector, is proud to host the SIGGRAPH HFR Panel, “High Frame Rate Cinema, Impacts on Art and Technology,” to be held Wednesday, August, 8 at 10:45 a.m., at the Los Angeles Convention Center, Hall K. The panel will feature 10 cinema industry leaders, led by Gordon E. Sawyer Academy Award winner Douglas Trumbull and Dennis Muren, Senior Visual Effects Supervisor at Industrial Light & Magic. It will be moderated by Paul Salvini, chief technology officer (CTO) of Christie. SIGGRAPH 2012 will be staged August 5 – 9. (In late breaking news, Jon Landau, Academy Award-winning producer of “Avatar” and “Titanic” has confirmed his participation in the HFR panel.)

Filmmaker and Visual Effects legend Douglas Trumbull’s photographic effects credits include groundbreaking films such as “2001: A Space Odyssey,” “Close Encounters of the Third Kind,” “Blade Runner,” and “The Tree of Life.” Douglas Trumbull pioneered work on High Frame Rate cinematography and projection with his Showscan process of 70mm film photographed and projected at 60 fps, and is now exploring 3D at 120 fps. Dennis Muren is the recipient of eight Academy Awards for Best Achievement in Visual Effects, with credits that include “Star Wars” and “Terminator 2: Judgment Day.”

“The SIGGRAPH HFR panel will explore the technology behind high-frame-rate cinema, and look at what it will mean to producers of content and to the audience experience,” noted Paul Salvini. “The panelists are pioneers in their fields, addressing the challenges of HFR across the entire workflow, to provide the post-production and visual effects communities with important guidance regarding the challenges and rewards of developing HFR content for the exhibition community.”

Additional panelists include:

Jim Beshears, Head of Post-production at DreamWorks Animation SKG Inc., oversees all aspects of the studio’s self-contained editorial and post-production facilities. Jim has been instrumental in creating a solid support system capable of simultaneously managing multiple feature-length animated projects and multiple short projects.

Matthew Cowan, co-founder of Entertainment Technology Consultants and currently Chief Scientific Officer at RealD, of California, developed RealD’s successful 3D cinema system and is respected in the post-production community for his knowledge and application of human perception to 3D systems, color, and transfer functions in digital cinema.

Darin Grant, Chief Technology Officer, Digital Domain Media Group, is responsible for the overall technology strategy for the company and its many subsidiaries. He is the former head of production technology at DreamWorks Animation.

John Helliker is Founder/Director of Sheridan College’s SIRT Centre, a research and training facility focused on digital workflow innovations including HFR and virtual production. Based at Pinewood Toronto Studios, SIRT’s leading edge work is based on a unique set of partnerships with major industry guilds and associations, individual companies, as well as government and academia.

Luke Moore, Director of Special Projects at Canada’s Side Effects Software, in Toronto, is responsible for identifying and addressing the unique technical challenges faced by studios using the popular Houdini VFX and Animation software. Luke brings first-hand knowledge and anecdotes regarding challenges of managing large datasets necessary to enable higher temporal and physical resolution to meet the needs of new challenges in modern production environments.

Phil Oatley is Head of Technology at New Zealand-based Park Road Post Production, where his visionary talents have guided the company through incredible growth, including establishing key partnerships to promote HFR research and development.

Dr. Lincoln Wallen, Head of Research and Development at Dreamworks Animation, in California, and formerly CTO at Electronic Arts Mobile, where he was instrumental in shaping EA’s approach to the mobile business, creating a strong portfolio of mass market mobile games, as well as games delivering a next-generation consumer experience.

“As the first licensee to market digital cinema projection based on Texas Instruments’ revolutionary DLP Cinema® technology, Christie has remained an industry leader, helping the post-production and exhibition communities with the latest-generation products, service, and technical expertise,” noted Paul Salvini. “We are proud to moderate this panel, which brings together true industry visionaries to discuss HFR, the next phase of the digital cinema revolution.”

Salvini added: “Christie continues to forge alliances in Hollywood with powerful proponents of HFR such as James Cameron, as well as partnering with leading post-production facilities such as Park Road Post Production and Weta Digital Ltd., to ensure a seamless transition to HFR and a superior movie-viewing experience.”

Among the movies on the horizon to feature HFR is the sequel to James Cameron’s “Avatar,” as well as Peter Jackson’s “The Hobbit,“ both of which will also be presented in stereoscopic 3D.

Salvini noted that Christie recently affirmed its HFR leadership with the world’s first and only single-manufacturer DLP Cinema projector and Integrated Media Block (IMB) combination that meets the DCI specifications in both the 2K and 4K mode of operation. It’s the best combination for producing the brightest and sharpest image and the most reliable HFR solution.

“Christie has earned a solid reputation for accelerating innovations in digital projection technology that includes the first to market a fully stereoscopic 3D DLP projector, in addition to providing leadership in the development and implementation of visualization and immersive technologies,” said Salvini.

To register for the conference, visit SIGGRAPH 2012. Also visit Christie at SIGGRAPH 2012 Booth #1123.

ALTINEX ANNOUNCES TNP602 / TNP602C TABLETOP INTERCONNECT BOXES

**** Photo: Altinex TNP602 Tabletop Interconnect Box ****

Brea, CA – July 2012… Altinex, the leading manufacturer of Signal Management Solutions®, is pleased to announce the availability of theTNP602 / TNP602C Tabletop Interconnect Boxes, two more additions to the ever-expanding line of Tilt ‘N Plug interconnect offerings. As a versatile interconnect solution designed for installation into tables, podiums, or other furniture as part of an AV presentation system, the TNP602 / TNP602C offer convenient, one touch access to a variety of video, audio, computer, network, and power connections—making the tabletop connection point attractive for any boardroom or conference room table. more

Hoyts Chooses Christie Duo for Blacktown Cinema 5

Christie Innovation and Dual 4K Projectors Light Up Australia’s Largest Traditional Movie Screen.

Christie, a global provider of visual display solutions, is proud to announce that Hoyts has chosen Christie Duo for the theater’s premium custom projection needs, lighting up Australia’s biggest traditional screen – the Blacktown Cinema 5 – with the brightest images available. The single-mirror configuration of Christie Duo with projectors from the Christie Solaria CP4230 Series was installed in time for the June 21 premiere of Snow White and the Huntsman.

Australia's Hoyts Cinema uses Christie Duo (Photo by Katy Carpenter. Image courtesy of Hoyts Cinema Technology Group.)

“We’re very excited to be the first exhibitor in the world to deploy the Christie Duo single-mirror, 90 degree projector configuration, which is a cutting-edge technology that delivers the brightest, pixel-perfect 4K images onto Australia’s largest traditional movie screen,” said Adam Wrightson, executive director and CTO of Hoyts Cinema Technology Group. “The technical capabilities that the product opens up for us will help us give our guests all the features of advanced cinema that they expect from Hoyts.”

“The light levels achievable with the Christie Duo are unprecedented for large screens. Most dual projector installations are installed for 3D output, and configured to use only one of the projectors for 2D films, resulting in lower than acceptable light levels. Christie’s solution allows both projectors to be utilized for playback of 2D content, delivering spectacular images on large screens. Christie’s technology ensures that convergence is not a problem, with Christie Duo perfectly aligning each of the 8 million pixels from the two projectors,” added Wrightson.

Christie Duo at Australia's Hoyts Cinema (Photo by Katy Carpenter. Image courtesy of Hoyts Cinema Technology Group.)

Hoyts Blacktown is the destination for Sydney moviegoers to enjoy Xtremescreen – Australia’s Largest Multiplex Screen – with its record-breaking 28.1-meter wide screen. The entire complex features 10 state-of-the-art cinemas, with comfortable stadium seating and the latest Digital Surround Sound.

The engineering teams from Hoyts’ Cinema Technology Group and Christie worked flawlessly together to resolve operational issues and get the world’s first single-mirror installation up and running in just a few days. To ensure the sound experience matched that of the new visual experience, Hoyts also replaced the auditoriums speakers and sound processing equipment with the latest equipment from QSC. “The system has been tested with 4K content and in my opinion is second to none in regards to Big Screen experiences available in mainstream multiplexes today,” added Wrightson.

“We pride ourselves on responding to customer needs and when numerous exhibitors approached us in late 2011 and into January with requests for a flexible and economical alternative to the industry‘s standard premium-cinema experience, Christie responded with Christie Duo. With Christie Duo, Hoyts is receiving the ultimate in performance, at a reasonable price point,” said Jim Dukes, product manager for Christie Duo, Christie Entertainment Solutions.

Christie Duo, available for the 2K or 4K Christie Solaria Series digital cinema projectors, is an integration kit specially designed to optimize 3D and other special effects on the largest screens. It features a choice of configurations including a compact stacking system for 3D installations, or a physical configuration that exactly aligns every pixel on the screen for optimal 2D and 3D presentations. With automated features that calibrate, align and optimize the images for 2K or 4K projectors, Christie Duo delivers a completely seamless, premium movie experience for the world’s largest screens at a cost that all manner and size of exhibitors can afford. Christie Duo answers the global market demand for a solution that delivers a high performance and financially accessible premium movie experience.

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ALTINEX ANNOUNCES DS801-112 / 113 VGA / COMPONENT + AUDIO UTP TRANSMITTER / RECEIVER

**** Photo: Altinex DS801-112 / 113 transmitter and receiver ****

Brea, CA – June 2012… Altinex, the leading manufacturer of Signal Management Solutions®, is pleased to announce the availability of the DS801-112 and DS801-113 VGA / Component + Audio UTP Transmitter and Receiver. Compact and easy to use, the DS801-112 / 113 transmitter and receiver provide a convenient means of sending video (computer or component) and analog audio over a single Twisted Pair-type (CAT-5/6) cable—making these products ideal for transmitting presentation video and audio signals to a remote display and audio receiver or amplifier. more

ALTINEX ANNOUNCES MUSE™ POWER, HDMI®, AND IR DISTRIBUTION SYSTEM

**** Photo: Altinex Muse power, HDMI, and IR control distribution system ****

Brea, CA – June 2012… At this year’s InfoComm show in Las Vegas, NV, Altinex, a leading manufacturer of Signal Management Solutions®, introduced Muse, a revolutionary system for distributing power, HDMI, and IR control signals in AV systems. This new, disruptive technology dramatically changes the way integrators install AV systems—particularly in environments where multiple video displays are required, such as sports bars and digital signage applications. With the ability to distribute power, HDMI, and IR control signals up to 300 feet (90m) over a single, low voltage, shielded CAT-6 cable, Muse is an innovative system that enables AV Integrators to eliminate the worry of electrical outlet placement. Muse provides AV installers full control of their projects. more

Studio Technologies Showcases New 5100-Series Modules at InfoComm 2012

Units Include Support for SDI Video Generation and Intercom Interfacing

LAS VEGAS, JUNE 13, 2012 – Studio Technologies, the manufacturer of tailored, high-performance video, audio and fiber-optic products for the professional audio, installation and broadcast markets, showcases prototypes of four new products soon to be included in its 5100-Series of broadcast support modules at InfoComm 2012 (Booth C5950). These new units include the Model 5150 Video Generator, Model 5152 Video Generator with Audio Embedding, Model 5162 Video Generator with Audio De-Embedding and Model 5140 Intercom Interface. All units enhance production and delivery options for the education, corporate, worship and broadcast markets.

“The unique aspect of the new video-based products is the ability to store and output a custom high-definition video image at HD-SDI and 3G-SDI rates,” says Gordon Kapes, president of Studio Technologies. “The image, based on a bit-map (BMP) file typically created using a personal computer’s graphics program, is loaded into the modules via a standard USB flash drive memory stick. The image is automatically connected to electrical and optional optical SDI outputs whenever an SDI input signal is not present. This ensures that an SDI output signal is always sent to equipment further along the signal chain. This can be extremely useful, serving both as a ‘keep alive’ signal as well as providing a detailed graphics image for identification purposes.”

The Model 5152, in addition to the Model 5150’s video generation capability, allows four stereo digital audio signals to be embedded into the SDI signal. The eight channels of audio will always be embedded, whether or not an external SDI source is present. The Model 5162 includes video generation as well as de-embedding audio from an incoming SDI signal. The module also provides four stereo digital audio output signals.

The new Model 5140 Intercom Interface will also be displayed. Its unique capabilities provide a unified connection interface for both party-line (PL) and 4-wire (line level) intercom systems, offering a reliable and easy-to-use I/O panel for remote broadcast and infrastructure applications. The Model 5140 was specifically designed to allow “guest” users, including media crews, production or uplink trucks, and temporary equipment, to be quickly and efficiently linked to ports on a host intercom system.

Two input and two output signals, either analog or digital, are typically connected to ports on a facility’s matrix intercom or fiber-optic-based signal transport system. The Model 5140 contains a 4-wire to 2-wire converter and intercom power supply circuitry to provide a 2-channel broadcast-standard party-line intercom interface. This allows users to directly connect PL beltpack devices, as well as interconnection with existing party-line circuits. Two sophisticated auto-null circuits provide excellent audio performance. The Model 5140 also contains two analog 4-wire (line level) inputs and outputs on standard 3-pin XLR connectors. These are provided so that ports on a “guest” intercom system can be directly connected, as well as being compatible with a wide-variety of application-specific equipment. Status indicators and audio level meters help to ensure that optimal performance is maintained.

”All the 5100-Series modules require only a source of 12-volt power for operation and can be mounted in a variety of custom enclosures,” adds Kapes. “The modules should find use in applications including remote sports and entertainment broadcasting, stadium and arena input/output locations and corporate video infrastructure environments. They are designed for standalone use, as well as for connecting directly with other 5100-Series modules for video transport, audio input, audio output, IFB and intercom applications.”

About Studio Technologies, Inc.
Studio Technologies, Inc. provides tailored, high-performance video, audio, and fiber-optic products for the professional audio and broadcast markets. The company was founded in 1978 with a commitment to design and manufacture dependable, individualized solutions for broadcast studio, stadium, and corporate environments. Known for “designing for the way professionals work,” the company is recognized as an industry leader that has never wavered from its individualized design pledge. Product categories include fiber-optic transport, broadcast support, mobile broadcast, intercom and IFB, announcer consoles, loudspeaker monitor control systems, distribution amplifiers, cable testers, and sound pressure level monitor systems. For more information, please visit the Studio Technologies Web site at www.studio-tech.com or call 1-847-676-9177.

FIRST PRESBYTERIAN CHURCH DEPLOYS ALTINEX CONTROL SOLUTIONS

**** Photo: First Presbyterian Church's Altar / Stage Area ****

Baton Rouge, LA – June 2012… A member of the Evangelical Presbyterian Denomination, First Presbyterian Church is one of the area’s best known houses of worship with a storied history that dates back to 1827. As the church has grown, so too has its desire to remain cutting edge and relevant to its congregation. In keeping with this tradition, the church deployed both an impressive AV setup and a remote door locking control system during the past several months. In each case, the underlying technology behind the design and operation of both systems is dependent upon state-of-the-art equipment from Brea, CA-based Altinex. more

Brain Farm Digital Cinema Deploys Selection of FUJINON Lenses to Capture Detail from a Mountain Away for Latest Feature

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division, has announced that Jackson Hole, Wyoming-based Brain Farm Digital Cinema selected several FUJINON lenses for the company’s aerial cinematography and extreme sport shooting. The feature film, The Art of Flight, is Brain Farm’s latest feature film release using the FUJINON lenses. The death-defying film follows a team of professional snowboarders through remote backcountry terrain from Alaska to Jackson Hole to Patagonia as they conquer uncharted snowboarding territory.

Click here to see a trailer for the film:

http://www.youtube.com/watch?v=t4CUNVYxxZM&feature=relmfu

Links to stills from the making of the film can be found here:

http://artofflightmovie.com/

FUJINON lenses used for the film include the extreme telephoto HA42x9.7B zoom and the HA14x4.5B wide-angle ENG/EFP lens, incorporated into Brain Farm’s Cineflex stabilized HD aerial camera system. Brain Farm deploys this system primarily in helicopters for aerial cinematography, but also with land and boat based vehicle mounts in other productions.

“What stood out to me the first time I saw footage shot with the FUJINON lenses was the accurate color they produced and the sharpness of the lens,” saidChad Jackson, Executive Producer at Brain Farm. “We often film a subject from a very far distance, usually a mountain away. With the FUJINON lenses we captured extremely smooth, sharp images.”

In addition, other FUJINON lenses used in production of The Art of Flight included the HA25x16.5BERD, HA23x7.6BERM and HA14x4.5BERD zooms used on Panasonic VariCam 3700 camcorders. The FUJINON TS-P58A image stabilizer was used with their HA14x, HA25x and HA23x lenses on VariCams whenever they needed to stabilize ground-based images.

Brain Farm has used its FUJINON lenses in almost every project, including a current Visa Blackcard commercial, a series of World of Red Bull commercials, National Geographic’s critically acclaimed documentary program Great Migrations, and Nat Geo Wild’s adventure series Expedition Wild. “The FUJINON 42×9.7 we use in our Cineflex gimbal is very fast, with minimal fall off, and it has an incredible zoom range,” said Jackson. “We’ve never before been able to shoot so far away and keep the image so sharp.”

Curt Morgan, CEO/President/Owner of Brain Farm Digital Cinema, is the primary DP of the footage they shoot all over the world. “We’re thrilled to be involved with the breathtaking images that Curt and his team produce,” said Chuck Lee, technology manager, FUJIFILM North America Corporation, Optical Devices Division. “They really know how maximize the full visual potential of our lenses, and given the extreme weather and challenging conditions they are used in, Brain Farm’s work is a testament to the true durability and reliability of FUJINON lenses.”

The Art of Flight is now available on Blu-ray, DVD and iTunes. The film follows Travis Rice, John Jackson, and other extreme snowboarding daredevils as they dream up new global adventures and elevate the sport to unimaginable levels. For this film, Brain Farm gathered an arsenal of the most advanced and progressive filmmaking technology to capture a snowboarding adventure of epic proportions.

Click here to view Brain Farm’s promotional reel:

http://www.brainfarmcinema.com/video/video_1.aspx

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:www.FUJINON.com

Projecting Europeana archive data through the 3D ‘ECloud’

projectiondesign® sponsors Europeana initiative to drive creative use of open data

Norway’s projectiondesign® is delighted to announce that it has become a headline sponsor of the Europeana General Plenary, to be held in the Belgian city of Leuven from 13-15 June.

Adopting the theme ‘Connecting Society Through Culture’, the Europeana plenary aims to showcase innovative approaches to digitised content, inspire new ideas among its attendees, and to connect people and concepts so that those new ideas are realised. The event is expected to attract around 250 professionals from cultural heritage institutions, the open data community, and the software and technology development industries.

Caption: Vice President of the European Commission Neelie Kros explores Europeana

42113873 Watch the video at http://vimeo.com/42113873.

A key attraction at the Europeana plenary will be the ECloud – a unique visual experience featuring personal stories of World War I collected across Europe as part of Europeana’s 1914-18 family history roadshows. As part of its event sponsorship, projectiondesign will supply six F35 AS3D active stereoscopic 3D projectors to power the ECloud – creating a 9m x 3m interactive videowall that enables the browsing and display of multiple web pages simultaneously.

Pioneered by Dr Sarah Kenderdine and Prof Jeffrey Shaw, the ECloud is a collaboration between Europeana, City University Hong Kong’s Applied Laboratory for Interactive Visualization and Embodiment, and Australia’s Museum Victoria. The work builds on the large-screen 3D data visualizations being undertaken at City University Hong Kong’s ALiVE project, advancing the way that ALiVE re-uses archival databases coming directly from the internet.

“The purpose of this project is to provide both audiences and participating cultural organizations a renewed appreciation of the wealth of the Europeana datasets online,” comments Sarah Kenderdine.

“It focuses on World War I materials as a front-running project to the 2014 100th anniversary of the start of WWI. The project demonstrates that using the semantic relationships in existing metadata, ECloud can take advantage of Europeana APIs and the high-resolution content existing in Europeana partner repositories – in a public exhibition setting.

“3D allows us to re-define 2D data into a dynamic visualizations, increasing both appeal of the data and cognitive impact of the large format images distributed in 3D space. Such visualization strategies continue to hint at the endless permutations available to the user in a way that 2D designs cannot.

“We believe projectiondesign is the perfect partner for a project like the ECloud, because their 3D projector solutions, hardware architectures for edge-blending, and geometry correction for large-scale, multi-projector arrays are the most robust and reliable out there. We work exclusively with projetiondesign.”

Prior to the Europeana plenary, the ECloud made its public debut at a major event in Brussels on Wednesday 9 May. Hosted jointly by Europeana and the European Commission, the event is intended to raise awareness of Europeana’s rich resources and to demonstrate how Europe’s online cultural heritage can drive creativity and digital innovation. The event will be attended by around 100 stakeholders from cultural institutions and the creative industries.

“Europeana is a single access point to millions of books, paintings, films, museum objects and archival records that have been digitised throughout Europe,” explains Harry Verwayen, Business Development Manager, Europeana. “It is an authoritative source of information coming from European cultural and scientific institutions.

“What I like about the ECloud installation we’ve created is that it transforms flat representations of cultural artifacts into a real experience. It is truly innovative approach and we are very happy about how it worked out.”

“The cultural significance of 3D and interactive visualization technology have always been important for us at projectiondesign,” says the company’s Thierry Ollivier. “Supplying projectors to the ECloud is not just about putting our name in front of Europe’s creative community; it is about opening people’s eyes – quite literally – to the possibilities opened up by the digitisation of archive content, and by the public’s open access to that content.

“We are delighted to have this chance to be associated with the ECloud and with the Europeana project generally.”

www.projectiondesign.com

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Wire.

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