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Press Releases For : April 8, 2014

BrightSign Demonstrates 4K Advances at NAB 2014

BrightSign, LLC®, the market leader in digital signage media players, announced that its new 4K digital signage media players will be demonstrated at NAB 2014 in the Elemental Technologies and Tightrope Media Systems booths. The company also revealed today that its 4K players will support MPEG-DASH, which enables high-quality streaming of media content over the Internet.

“4K opens up so many possibilities in digital signage and other industry applications, but it’s important to understand and avoid the potential pitfalls of a wrongly deployed 4K system,” said Jeff Hastings, BrightSign’s CEO. “As BrightSign continues to expand into the 4K market, we are working with a wider range of partners and demonstrating new technology for supporting the 4K ecosystem at NAB.”

MPEG-DASH is critical when it comes to broadcasting 4K content via the Internet. The protocol takes content from standard HTTP servers and separates that content into individual segments, enabling network bandwidth optimization in real time for maximum streaming efficiency. Efficiencies are maximized because the highest possible bit rate segment will be streamed at any given time, depending on the network resources available at that time. And because network resources fluctuate constantly, MPEG-DASH continuously evaluates those resources to maximize playback quality, without causing stalls or requiring re-buffering. Optimizing playback quality and eliminating the risk of network overload are important, especially when broadcasting movies, live sporting events or other lengthy content.

“BrightSign and Elemental are like-minded in their pursuit of 4K in its purest, most impressive form,” said Keith Wymbs, chief marketing officer for Elemental. “Our ongoing interoperability work with BrightSign has yielded a complete 4K solution for digital signage, and we expect BrightSign’s new players to catalyze growth in the marketplace as it shifts to 4K.”
This past weekend BrightSign demonstrated the latest 4K video technology at the JB&A Video Workflow Pre-NAB Event. BrightSign demonstrated its new 4K player – the industry’s first sub-$1,000 commercial-grade solid-state digital signage media player – the only player of its kind to deliver true 4K, with H.265 encoding and HDMI 2.0 for playback at 60 fps.

Additionally, BrightSign’s players power 4K demonstrations in several NAB booths, including Elemental Technologies (booth #SU2724) and Tightrope Media Systems (booth #C6508).

Visit www.brightsign.biz for more information about BrightSign’s new 4K player, and to learn how BrightSign is leading the next wave of innovation with 4K digital signage.

About BrightSign
BrightSign, LLC is the market leader in digital signage players. Based in Los Gatos, California, the company develops products, software and networking solutions for digital signage. BrightSign solid-state digital sign controllers set new standards for both stand-alone and networked digital signage applications with their superior video quality, reliability, affordability, ease of use and interactivity. Online information about BrightSign units is available at www.brightsign.biz. For US sales inquiries, please contact sales@brightsign.biz or call +1-408-852-9263. For European sales inquiries, please email Pierre Gillet: pgillet@brightsign.biz or call +44-1223-911842. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.

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Riedel’s New MediorNet MetroN Core Router Boosts Bandwidth and Flexibility in MediorNet Installations

WUPPERTAL, Germany — April 8, 2014 — Riedel Communications, provider of pioneering real-time video, audio, data, and communications networks, today announced that it has expanded its MediorNet family of real-time networks with the addition of the 2-RU large-scale MediorNet MetroN core router. In enabling Riedel’s acclaimed networked approach to signal distribution and routing, the new MediorNet MetroN fiber router provides a massive 640 GB real-time signal-routing capacity (64x10G ports).

“The MediorNet MetroN core router enables users to configure robust and highly redundant MediorNet installations in a variety of demanding applications without any concern for bandwidth limitations,” said Christian Bockskopf, marketing and communications manager for Riedel Communications. “By adding this fiber router to new or existing MediorNet systems, users can fully leverage the flexibility of our real-time networks even when working with large volumes of high-bandwidth signals.”

Riedel’s MediorNet system combines signal transport, routing, signal processing, and conversion into one integrated real-time network solution. With this network for video, audio, data, and communications, users can send any incoming signal to any output — or even to multiple outputs — with just a mouse click or, even more conveniently, by using a router control system. Eliminating the need for re-wiring when production setups change, MediorNet increases the flexibility of any installation while significantly reducing cabling and setup time. Integrated broadcast-quality processing and conversion features reduce or eliminate the need for external devices, in turn helping users to realize significant savings in infrastructure investment.

The addition of the MetroN core router dramatically increases the bandwidth available across MediorNet networks. It is the first solution in the MediorNet family where the connection is realized by means of 10G links. Up to six HD-SDI signals can be transmitted over one 10G connection. Typical applications for the router include the connection of MediorNet subnets, studio backbones, routing within a 3G-SDI studio infrastructure, and supporting networked OB vans.

Further information about Riedel and the company’s products is available at www.riedel.net.

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About Riedel Communications
Riedel Communications designs, manufactures, and distributes pioneering real-time video, audio, data, and communications networks for broadcast, pro audio, event, sports, theater, and security applications. The company also provides rental services for radio and intercom systems, event IT solutions, fiber backbones, and wireless signal transmission systems that scale easily for events of any size, anywhere in the world. Founded in 1987, the company now employs more than 400 people at 11 locations in Europe, Asia, Australia, and the Americas.

All trademarks appearing herein are the property of their respective owners.

Photo Link: www.wallstcom.com/Riedel/Riedel-MetroNCoreRouter.jpg
Photo Caption: Riedel’s MediorNet MetroN Core Router

Visit Riedel at the 2014 NAB Show, Booth C4937

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Riedel Unveils WAN-Capable MediorNet Solution

WUPPERTAL, Germany — April 8, 2014 — Riedel Communications, provider of pioneering real-time video, audio, data, and communications networks, today announced the release of the company’s first wide-area network (WAN)-supported solution: the acclaimed MediorNet real-time network with WAN capabilities. Riedel has enhanced its flagship solution to give broadcasters and other content producers greater flexibility in live production environments.

“The addition of our unique WAN transmission technology to the well-established MediorNet solution gives users an even greater degree of versatility in distributing live A/V content,” said Christian Bockskopf, marketing and communications manager for Riedel Communications. “By transmitting video and audio signals in a WAN environment, customers can connect remote MediorNet Systems globally in an easy and intelligent way.”

The video streaming technology incorporated into the MediorNet solution empowers users to achieve greater mobility in live production environments, including studios, arenas and other live event facilities, and linked OB van setups. The WAN capabilities integrated into the real-time media network also reduce the complexity of live broadcasting and assure straightforward signal distribution with maximum independence.

Riedel’s MediorNet system combines signal transport, routing, signal processing, and conversion into one integrated real-time network solution, now with WAN capabilities. With this network for video, audio, data, and communications, users can send any incoming signal to any output — or even to multiple outputs — with just a mouse-click or, even more conveniently, by using a router control system. Supporting forward error correction (FEC), retransmission management (RTM), and dynamic bit rate management (DBRM), the Code One Transport Protocol (COTP) used by MediorNet H.264 encoders and decoders ensures that the public Internet can be used effectively for point-to-point transmission of professional audio and video.

Using Riedel Communications’ MediorWorks software, users can not only configure the WAN interface, but also handle a WAN signal connection as a trunk link and split a system in various subnets. Additional valuable functions available with the WAN-capable MediorNet system are JPEG2000 encoding and decoding for SDI and DVI I/O, as well as H.264 encoding and decoding for SDI. Two variations of the H.264 encoder and one of the JPEG2000 encoder allow users to select the processing capabilities that best suit their budgetary and operational requirements.

Further information about Riedel and the company’s products is available at www.riedel.net.

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About Riedel Communications
Riedel Communications designs, manufactures, and distributes pioneering real-time video, audio, data, and communications networks for broadcast, pro audio, event, sports, theater, and security applications. The company also provides rental services for radio and intercom systems, event IT solutions, fiber backbones, and wireless signal transmission systems that scale easily for events of any size, anywhere in the world. Founded in 1987, the company now employs more than 400 people at 11 locations in Europe, Asia, Australia, and the Americas.

All trademarks appearing herein are the property of their respective owners.

Photo Links:
www.wallstcom.com/Riedel/Riedel-MediorNet-H264-DPro.jpg
www.wallstcom.com/Riedel/Riedel-MediorNet-WAN_JPEG2000.jpg
Photo Caption: Riedel’s MediorNet Systems With WAN Capabilities

Visit Riedel at the 2014 NAB Show, Booth C4937

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Victor Baut Joins Atlona as National Sales Manager for Residential Accounts

SAN JOSE, Calif. — April 8, 2014 — Atlona(R), a leading AV distribution solutions provider, today announced it has hired Victor Baut as its national sales manager, residential. Baut will oversee Atlona’s residential sales throughout the United States and Canada.

“Because of his long history in the audio-visual market and demonstrated skill in so many aspects of the business — not to mention the industry relationships he has built over the years — Victor will be an invaluable asset to us,” said Matt Bute, director of global sales for Atlona. “His technical expertise, training experience, and reputation for building partnerships will be especially helpful in motivating the sales force and helping them to educate customers.”

Baut began his career as a system designer, installer, and salesperson at one of the country’s preeminent custom installation houses. Since then he has played many roles within the industry, including sales manager for in-wall speaker manufacturer SpeakerCraft(R) and national distribution manager for its parent organization, Core Brands(R). He has also been a trainer for Monster Cable.

More information about Atlona’s complete product line may be found at www.atlona.com.

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About Atlona(R)
Atlona(R) is a leading provider of innovative, reliable AV and IT distribution and connectivity solutions. Since 2003, the company has been designing and engineering award-winning products for a diverse range of residential and commercial AV and IT markets, including education, business, government, entertainment, and healthcare.

Atlona’s products and services enable system designers, integrators, consultants, and installers to simplify installation, minimize maintenance, and maximize the versatility of premier automated control solutions. Atlona’s vision is simple: deliver customer-driven products designed and developed with the features, performance, and reliability that industry leaders demand; and deliver the best value in the industry.

More information about Atlona is available at www.atlona.com.

(C) 2014 Atlona Inc. All rights reserved. Atlona and the Atlona logo are registered trademarks of Atlona Inc. in the U.S. and other countries. All other names and marks are trademarks of their respective holders.

Product prices and availability are subject to change without notice.

Actual products may vary from images shown.

PR Link:www.ingearpr.com/Atlona/140408Atlona.doc
Photo Link: www.ingearpr.com/Atlona/Atlona_Baut_Victor.jpg

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TC Takes QL On Demonstration Road Show

BUENA PARK, Caiif.—Yamaha Commercial Audio Systems, Inc. announces the first mid-west demonstrations of the new Yamaha QL Series Digital Consoles hosted by TC Furlong Inc. Events are free. The dates and locations are as follows:

Wednesday, 4/16, 4:30 pm – 7:00 pm
TC Furlong Inc. in Lake Forest, IL
http://www.eventbrite.com/e/yamaha-ql-series-launch-tour-after-hours-tc-furlong-inc-tickets-11201286349?aff=yamaha

Tuesday, 4/22, 9:00 am -1:00 pm (with Yamaha district manager, Mike Eiseman)
Regus Offices in Rosemont, IL
http://www.eventbrite.com/e/yamaha-ql-series-launch-tour-rosemont-il-tickets-11203922233?aff=yamaha

Tuesday, 4/22, 4:00 pm -7:30 pm (with Yamaha district manager, Mike Eiseman)
The Moody Church in Chicago, IL
http://www.eventbrite.com/e/yamaha-ql-series-launch-tour-chicago-il-tickets-11204000467?aff=yamaha

The new Yamaha QL Series inherits CL console features such as all-in-one mixing, processing, and routing capability for small to medium scale live tour sound, house of worship installations, corporate A/V, and speech applications.

-END-

MultiDyne Increases Interoperability and Flexibility for Fiber Transport Applications With The Dingo

New Platform Provides Seamless Communication Between openGear Cards and MultiDyne Field Fiber Solutions, Streamlining Fiber Transport Operations

LAS VEGAS — April 7, 2014 — MultiDyne(R), a leading provider of fiber-optic-based video and audio transport solutions for broadcast and pro A/V applications, today announced The Dingo(TM), a new fiber transport platform that enables interoperability between portable and fixed infrastructure equipment, bringing unprecedented flexibility to the field of fiber transport. Available in three compatible formats, The Dingo platform offers seamless communication between openGear(R) products and other fiber transport equipment — both in the studio or truck and in the field, streamlining fiber transport operations.

“The Dingo provides professional camera operators with a versatile fiber transport solution that supports every single possible scenario in the most ergonomic and elegant manner possible,” said Frank Jachetta, president of MultiDyne. “At the 2014 NAB Show, we’ll demonstrate the unique capabilities of The Dingo, including its interoperability, rich feature set, and an advanced design that suits any and all fiber transport applications.”

Featuring a flexible, elegant design, The Dingo supports a wide range of camera signals — including 3G HD-SDI, composite video, analog or digital audio with cross conversion, intercom, serial data, and Gigabit Ethernet — over a single fiber-optic cable. The platform is available in three interoperable formats: as an openGear compatible card that offers simple network management protocol and power redundancy in a single hot-swappable card; a portable, black box that makes a great addition to the MultiDyne LightBrix throwdown line; or as a smaller personality card for The BullDog(TM), LiGHTBoX(R), and LiGHTCuBE(R) product lines from MultiDyne.

The Dingo supports a variety of applications including broadcast, A/V, sports, OB, ENG, POV, and multicamera shoots, making it the ideal solution for professional camera operators, as well as field and facility infrastructure.

More information about the company’s products is available at www.multidyne.com.

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About MultiDyne(R) (www.multidyne.com)
For more than 30 years, MultiDyne(R) has been a leading provider of innovative video and fiber-optic-based transport systems for the broadcast, cable, satellite, production, digital cinema, pro A/V, corporate, retail, surveillance, teleconferencing, judicial arraignment, transportation, government, military, and healthcare markets. MultiDyne’s fiber-optic transport systems for video, SDI, 3G HD, DVB/ASI, VGA, DVI, HDMI, audio, AES, Ethernet, data, CATV, as well as the company’s other broadcast accessories are used worldwide by such industry leaders as ABC, CBS, NBC, CNN, RAI, BBC, and the U.S. Department of Transportation. MultiDyne provides a seven-year warranty on its core product line. For more information, call MultiDyne at 1-877-MULTIDYNE or 1-516-671-7278, visit the company’s website at www.multidyne.com, or send an email to sales@multidyne.com.

Photo Link: www.202comms.com/MultiDyne/MultiDyne-DingoDiagram.jpg

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Cinemark Chooses Christie Vive Audio Cinema Solution for Cinemark’s Starcreek 16 in Allen, Texas

Christie®, a dominant brand in the digital cinema projection market, today announced that Cinemark Theatres has installed the Christie Vive Audio™ cinema sound system in its state-of-the-art Cinemark XD: Extreme Digital Cinema auditorium at the Cinemark StarCreek 16 in Allen, Texas. The 282-seat premium auditorium, which includes Auro 11.1 by Barco audio platform, features a huge, wall-to-wall screen and plush seating for maximum comfort; and now, Christie’s leading-edge immersive line array technology that makes every seat the best seat in the house.

“We applaud Cinemark for adding a critical piece of the cinema experience with the decision to install our Christie Vive Audio solution in their premium XD Auditoriums,” said Craig Sholder, vice president, Entertainment Solutions, Christie. “We believe the performance of our line array speaker technology provides a great audio experience to their XD guests, in every seat.”

Christie Vive Audio System

The innovative Christie Vive Audio system unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Auro 11.1, Dolby® Atmos™, 7.1 and 5.1 surround sound. It is comprised of wall and ceiling surround speakers that use unique ribbon driver technology in a line array design, purpose-built for cinema environments. Christie Vive Audio speakers featured at the Cinemark XD: Extreme Digital Cinema auditorium include the Christie LA3 series for screen channels, wall and ceiling surrounds and the Christie S218 subwoofer.

“We are excited to add the Christie Vive Audio solution to our Cinema XD auditorium,” said Damian Wardle, SVP Theatres Technology & Presentation at Cinemark. “Offering the ultimate in immersive cinema sound is part of Cinemark’s commitment to bringing the highest quality movie-going experience to all our guests.”

Phil Hacker, director of Presentation at Cinemark added, “We continue to seek out and bring the latest technology to our guests and the new generation of immersive sound is the differentiating factor. For Cinemark, Christie Vive Audio continues that objective and allows us to take full advantage of powerful immersive technology such as Auro 11.1, to bring our guests a movie-viewing experience that is also unmatched for its audio clarity.”

Recognized for their exceptional timbre matching, enhanced voice intelligibility, and low distortion, the Christie Vive Audio speakers’ unique line array design increases the optimal-listening area up to four times that of the standard point source systems. The complete Christie Vive Audio solution includes ceiling surrounds, wall surrounds, screen channel speakers, subwoofers, and Class D amplifiers. The system is ideal for traditional and premium large-format auditoriums, as well as postproduction studios and screening rooms.

For more information on Christie’s new audio initiatives, visit www.viveaudio.com.

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RED RELIES ON NIPROS CAMERA SYSTEMS FOR NAB DEMOS

LAS VEGAS – NAB BOOTH #N314: Seeking a high performance camera system to support NAB demos of their 4K/HD EPIC DRAGON Cinema Camera, RED Digital Cinema engineers reached out to Samaserve CTO Sal Sandoval for details on the Nipros LS-750GT and LS 750 camera-mounted fiber adapter systems. The demos, scheduled throughout the 4-day NAB Show, will find the DRAGON providing a live 4K feed produced at the Vizrt booth (#SL2419)’s “Virtual Studio” set that will be sent to the Snell booth (#N1820), located in separate halls, via fiber-optic cabling for viewing and live switching

“I first learned about the LS-750 and 750GT Systems from Sal Sandoval last year,” said Steve Pizzo, co-founder of Element Technica, a division of RED Digital Cinema. “I reached out to Samaserve in December when we began formulating our NAB 2014 demo program. We needed a comprehensive camera system capable of flawlessly transmitting uncompressed 4K and HD signals simultaneously from Vizrt’s booth to Snell’s booth for display on a large, high res Samsung screen. The specs on the Nipros System met all our requirements.”

In February and March, Nipros’ Sandoval provided Pizzo with an LS-750 system for testing at the Red facility in Burbank. The rig’s signal conversion and other features for 4K acquisition performed flawlessly. “Those trials convinced us that the system was ideal for our purposes,” Pizzo said. “[Sandoval] then demoed a 750GT system, which further assured us that Nipros met all of our needs.”

The flagship Nipros LS-750/GT camera-mounted fiber adapter system, which is being used at the Vizrt Demo area in booth SL2419, supports virtually any 4K camera. The system acquires and flawlessly passes simultaneous uncompressed 4K and HD signals for distances of up to 1.24 miles with the option of distances beyond 6.2 miles. The LS-750/GT offers users five 3G SDI streams directly out of the camera, as well as one return 3G/HD-SDI/SD-SDI signal. All types of 4K plus HD, or five separate HD streams, can be transported simultaneously, with the ability to mix the five asynchronous 3G/HD/SD streams independently. RED Digital is using 4K signals from a Nipros LS 750 System at the Snell booth where the feed is switched live via a Kahuna 360. Both the LS 750/GT, which offers up to 300 watts of power at the camera and has 12/24-volt capability, and the LS 750 which offers 60 watts of power, are on display at the Nipros booth as well as on the RED and Vizrt demo sites.

“Nipros Systems was a primary catalyst behind my partners and I deciding to form Samaserve,” Sandoval said. “Earning this level of support at an early stage in the introduction of an important new system is critical. We are extremely pleased to have earned RED’s trust to support their DRAGON Cinema Camera Demos.”

Photo: Nipros Systemized Camera System in use with a RED DRAGON Cinema Camera for NAB 2014 live demos at the Las Vegas Convention Center.

###

Samaserve \ sam-ma-serve \ n 1 An enabler 2 : Sole authorized Sales, Marketing, Service and Support arm for the entire Nipros (nee- pros) range of broadcast and professional digital video production technology 3 : Samaserve offers 3 a : systemized, 2K, 4K, HD-compatible and SD camera solutions 3 b : deep product knowledge 3 c : proactive, cost-effective, future-proofing counsel 4 : connectivity via www.samaserve.com

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Lighting Designer Ira Levy Selects Clay Paky Fixtures for H&M Flagship Store in Times Square

When Swedish retail giant H&M opened its newest US flagship store in Times Square, lighting designer Ira Levy selected Clay Paky Sharpy and A.leda Wash K10 LED-based lights to enhance the store’s futuristic, high-tech look. A.C.T Lighting is the exclusive distributor of Clay Paky fixtures in North America.

The H&M Times Square branch encompasses 42,000 square feet and has a number of tech-savvy features, including a mezzanine with Social Media Lounge, 7,000 square feet of LED screens, a 53-foot glitter wall, interactive mannequins and a virtual runway for shoppers. Lady Gaga cut the ribbon to open the new store and spent time with 20 lucky shoppers who had waited overnight in line for the privilege of being the first through the doors.

“The idea was for the store to appear as if shoppers were coming to a New Year’s Eve party 24 hours a day,” says Ira Levy who heads New York City-based Levy Lighting | NYC. “The flagship store is located across from where the ball drops on New Year’s Eve, and it has a club environment with lots of glitter and reflective surfaces. We use moving lights to add energy to the retail experience and shoot the lights against all the reflective surfaces, almost like a stylized mirror ball.”

Levy has employed Sharpys and A.ledas in the space. “The ceiling height is about 60 feet, so we wanted to have a light that is able to punch through the ambient light in a highly-illuminated space. But we also needed to hit all the way to the ground floor. Sharpy gives me that,” he says.

Levy was also looking for a fixture “with a very long lamp life. We have scheduled maintenance four times a year based on calculating Sharpy’s lamp life,” he explains.

The A.leda Washes give Levy the option of color washes in that same area. “The zoom gives me a lot of range,” says Levy. “I’m able to have tight beams for long throws and wider beams to illuminate shorter distances. I wanted color out of an automated light and something that had a long maintenance life, and I get both from the A.ledas.”

The lighting designer reports that he’s been “very happy” with both fixtures, which are “working great” in the high-profile store. “I used to work with Clay Paky and know the quality and reliability of the units. A lot of companies make [moving light] fixtures, but I wanted top quality motors and have been happy with Clay Paky’s in the past. I’m very happy with their performance.”

Levy was also impressed with A.C.T Lighting’s customer service. “They’ve been great, really supportive with very good back up,” he reports. “A.C.T staff members have been very responsive to everything and always available to me. I’ve never had to wait for anything.”

Francesco Romagnoli, Clay Paky Area Manager for North and Latin America, commented, “The A.ledas and Sharpys work very well together in the H&M store and we’re honored to have been chosen to help illuminate this retail institution.”

Blackmagic Design Announces Powerful ATEM 2 M/E Production Studio 4K

New advanced Ultra HD live production switcher allows live production in SD, HD and Ultra HD, with 20 6G-SDI sources, SuperSource™, DVE, motion graphics and much more!

NAB 2014, Las Vegas, USA – April 7, 2014 – Blackmagic Design today announced ATEM 2 M/E Production Studio 4K, a new extremely powerful 2 M/E based Ultra HD live production switcher with 20 6G-SDI inputs, SuperSource layering engine and much more for $3,995.

ATEM 2 M/E Production Studio 4K will be shown on the Blackmagic Design NAB 2014 booth at #SL219.

The new ATEM 2 M/E Production Studio 4K includes 20 independent SD, HD or Ultra HD 4K video inputs with each input featuring a full frame synchronizer. ATEM 2 M/E Production Studio 4K also includes all the features expected from a professional switcher, including chroma key, transitions, DVE, media pool, downstream keyers, audio mixer, two multi view outputs and 6G-SDI and HDMI 4K video connections.

This new high end model of the ATEM Production Studio family includes all the powerful features of the other models as well as the exciting SuperSource multi layer processor. SuperSource provides customers with a completely separate 5 layer switcher with the power of 4 picture in picture DVEs and 4 keyers assigned to any ATEM video input. SuperSource allows for multi camera interviews or picture in picture production while leaving all M/Es, keyers and the DVE completely free for other tasks.

ATEM 2 M/E Production Studio 4K supports 6G-SDI so it can be switched between most SD, HD and Ultra HD video formats instantly. Ultra HD is four times the resolution of regular high definition video for a massive 3840 x 2160 frame size. The new 6G-SDI and HDMI 4K video connections effortlessly handle Ultra HD and customers can connect all cameras using a single cable. There is also a high definition down converted HD-SDI program output for when the switcher is operating in Ultra HD formats, but a regular HD program feed is required.

The ATEM 2 M/E Production Studio 4K features a strong and elegant 2 rack unit machined aluminum front panel based design. The front panel keypad lets customers select between each of the 6 independent auxiliary output sources and the 5 inch LCD screen provides instant feedback on the status of the auxiliary output. The aux switching is also a valuable tech monitoring tool for setting up and for live aux switching during production.

The ATEM 2 M/E Production Studio 4K includes the ATEM Software Control Panel for both Mac and Windows that provides complete control of the switcher from a laptop or desktop computer. This software provides full control of transitions, keyers, built in audio mixer and switcher settings. If customers prefer working with a traditional hardware control panel they can add either a ATEM 1 M/E Broadcast Panel or ATEM 2 M/E Broadcast Panel.

ATEM 2 M/E Production Studio 4K features two built in multi view monitoring outputs so customers can view all sources on a single SDI monitor or HDMI TV. Because the multi view outputs are down converted to HD, even when operating in Ultra HD, customers can still use commonly available HD monitors or televisions. Each of the two multi view outputs includes independent views for program, preview and 8 switcher sources.

ATEM 2 M/E Production Studio 4K includes the same high quality transitions found on regular high definition professional switchers, but now all these transitions operate in native Ultra HD. Customers get the choice of mix, dip and wipe effects with full control of the transition type, pattern, length and other attributes. ATEM 2 M/E Production Studio 4K includes 2 built in media players that can store up to 32 full resolution Ultra HD still frames with key and fill. Media players are ideal for lower third name straps, logos and more. ATEM 2 M/E Production Studio 4K also includes a Photoshop™ plug in that allows direct download of graphics and titles from Photoshop to the switcher.

For seamless multi layering, ATEM 2 M/E Production Studio 4K includes 4 upstream keyers and 2 downstream keyers. The upstream keyers includes independent chroma, pattern, shaped and linear keying. These keyers are independent of the SuperSource processor which adds another 5 layers to the massive number of layers available in this switcher.

A built in audio mixer is also included that allows any switcher to use embedded HDMI and SDI audio from cameras as well as external audio from the analog XLR and HiFi audio inputs. Customers can use the mixer in direct input mixing or in audio follow video where the audio from each camera will automatically be cross faded while switching. The analog audio inputs are great for microphones, audio mixers or music players.

ATEM 2 M/E Production Studio 4K uses an aviation grade operating system that ensures mission critical reliability, unlike cheap computer based switchers that interrupt video if the computer crashes.

“With a flood of Ultra HD televisions hitting the market, consumers are gearing up for an amazing transition into a cinema viewing experience in the home! This new ATEM 2 M/E Production Studio 4K is a massive switcher that’s $1000 less than the model it replaces, but features a better design, better technology and many more inputs, plus of course the ability to operate in Ultra HD!” said Grant Petty, CEO, Blackmagic Design. “Live production is the fastest way to generate massive amounts of Ultra HD content quickly and live events offer some of the most exciting sources for entertainment. We think even the largest broadcaster will find the new ATEM 2 M/E Production Studio 4K has all the features and inputs they require for large complex live production jobs!”
ATEM 2 M/E Production Studio 4K Key Features

Full 2 M/E switcher with each M/E featuring media players, chroma key, transitions and more.
Switcher can be switched between SD, HD and Ultra HD video formats instantly.
2 x built in multi view allows 16 sources, 2 x previews and program on HD-SDI and HDMI outputs.
20 x inputs for a total of 20 x 6G-SDI and 1 x HDMI input. All inputs feature auto re-sync.
2 x 6G-SDI program outputs, 1 HDMI 4K program out and 1 down converted HD-SDI program out.
Built in media pool graphics storage for 32 RGBA Ultra HD stills and 180 frame Ultra HD clips.
Built in full motion 2D DVE with position, scale, resize and rotate features.
Built in SuperSource allows 4 DVE’s and 4 keys layered as an independent video source.
2 media players allow graphics to be connected to keyers for fill and key layering.
Transitions include cut, mix, dip to color, SMPTE wipes and more.
4 upstream keyers include chroma keyer and 2 downstream keyers are included.
6 auxiliary outputs include front panel aux switching buttons and LCD screen for viewing.
Built in audio mixer live mixes embedded audio from all video inputs and independent audio inputs.
Balanced XLR stereo analog audio inputs and 1 HiFi RCA stereo audio inputs into built in audio mixer.
Audio mixer main and preview outputs onto balanced XLR audio outputs and on all video outputs.
Internal sources include black, color bars, two color generators and media pool.
Ethernet connection for control panel connection. Mac and Windows control panel software included.
Compatible with all ATEM Broadcast Panel control panels when hardware panel is required.
Black Burst and HD-Tri-Sync genlock input for integration into large systems.
Compact 2 rack unit size is perfect for when a lot of power is required in a portable solution.

Availability and Price

The ATEM 2 M/E Production Studio 4K is available now for US$3,995 from Blackmagic Design resellers worldwide.
Press Photography

Product photos of the ATEM 2 M/E Production Studio 4K, and all other Blackmagic Design products, are available at www.blackmagicdesing.com/press/images
About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

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