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Press Releases For : October 14, 2014

HPA Announces Power-Packed Line Up for SMPTE 2014 Symposium, “Making Do With More”

SMPTE 2014 Pre-Conference Event Explores the Impact of Image and Sound Advancements for Content Creators
HPA_Logo2
(Los Angeles, CA/White Plains, NY) – The Hollywood Post Alliance(r) will for the first time, host the SMPTE(r) Symposium, “Making Do With More,” in advance of the SMPTE 2014 Annual Technical Conference and Exhibition. The day-long event is set for Monday, October 20, 2014, at Hollywood’s historic El Capitan Theatre. The event brings together top technology experts and leading filmmakers to explore the impact of enriched image and sound technologies for today’s content creators.

As the changing techniques and workflows in production and post meet an equally evolving environment in distribution and audience options, the HPA plays an invaluable role in helping to make sense of an increasingly complex and evolving content ecosystem. The SMPTE 2014 Symposium will include creative sessions with renowned filmmakers, cinematographers, visual effects artists, sound specialists, and colorists providing an in-depth discussion on the challenges they face and the expansive opportunities now open to them with new tools to support their vision.

Leon Silverman, President of the HPA, noted, “The Symposium is HPA’s ‘coming out party’ for our partnership with SMPTE and in typical HPA fashion, we hope to provide a forum for these important industry discussions. Technology, filmmaker options and consumer choices are driving us to learn how the Hollywood professional community can better understand how to evolve our current workflows to meet the demands and characteristics of next generation content and delivery platforms. These sessions demonstrate the value of HPA working together with SMPTE to create a powerful forum to drive greater awareness, industry knowledge and understanding.

The SMPTE 2014 Symposium lineup includes:

“How Come You Always Want More” – Leon Silverman, HPA President
An inquisitive look at the burning questions facing the entertainment community: What is happening? What is driving it? What role does consumer electronics play? What part do content creators play, and where do filmmakers fit in?
“So Tell Me More About More” – Mark Schubin, The Schubin Café

An insightful overview of the technical considerations required to get a clear understanding of topics including resolution, contrast, color, frame rate, screen brightness and immersive sound.

“What We Want to Do With More” – Creative Session
Participants to include: Carolyn Giardina, The Hollywood Reporter; Chris deFaria, Executive Vice President, Warner Bros.; Laura Jans-Fazio, Senior Colorist; Joe Kosinski, Director (Oblivion and Tron: Legacy); Steven Poster, ASC, President ICG; Steven J. Scott, Senior Colorist.

A real world discussion about what is missing from today’s workflow and what content creators need from the HPA/SMPTE community. Filmmakers, along with leading industry executives and artists, share their views on new tools, techniques, and what still might be missing.

“Filmmakers Preview: Emma” – Creative Session
Participants to include: Howard Lukk, Director; Daryn Okada, ASC
An exclusive preview of one of the first films made with enhanced dynamic range, color, and resolution in mind. The film’s director, Howard Lukk, and cinematographer, Daryn Okada, bring a unique perspective to discussion of this groundbreaking project.

“Listen Up – Immersive Sound” – Creative Session
Participants to include: Moderator, Sara Duran-Singer, Post Executive/ Supervisor Dennis Baxter, Sound Designer; David E. Fluhr, Re-Recording Mixer, Disney Digital Studio Services; Hanne Stenzel, Sound Engineer and Tonmeister, Fraunhofer IIS; Ben Wilkins, Supervising Sound Editor, Technicolor.

Active sound professionals discuss the creative options available to them today and the challenges associated with the proliferation of audio deliverables. With the need for elements in 2.0, 5.1, 7.1, Atmos, Auro and IMAX for both the theater and the home, sound design and mixing need to take a creative approach to accommodate modern realities.

“Bringing It HOME – the Future of MORE Delivery” – Creative Session
Participants to include: Jerry Pierce Technologist, Mitch Singer President, DECE Ultraviolet and Pete Putman, President, ROAM Consulting

What does the future of home entertainment look like? The panel will discuss Blu-ray, Cable, OTT, OTA, and more in an insightful look at how the next generation consumer experience will be delivered.

The SMPTE 2014 Symposium is among the first joint efforts by SMPTE and HPA as they move forward with plans for full organizational consolidation by May 2015. In addition to an illuminating day of panels and presentations, the SMPTE 2014 Symposium will provide an opportunity for networking with representatives from leading companies while exploring the latest technologies. Technology demos and experts will be hand during the Symposium. Session breaks will also facilitate networking and further engagement with speakers and other industry experts.

For tickets or further information on the SMPTE 2014 Symposium, please visit www.smpte.org/smpte2014/symposium.

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About The SMPTE 2014 Annual Technical Conference and Exhibition
Taking place October 20-23, 2014, at the Lowe’s Hollywood at Hollywood & Highland, SMPTE 2014 is the premier annual event for motion-imaging and media technology, production, operations, and the allied arts and sciences. Beyond the SMPTE 2014 Symposium, other highlight events of the week include the SMPTE 2014 Honors and Awards Ceremony on the evening of Oct. 23. A detailed event schedule for SMPTE 2014 is available online at www.smpte2014.org.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through their partnership with the Society of Motion Picture and Television Engineers(r) (SMPTE(r)), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at ww.hpaonline.com.

About the Society of Motion Picture and Television Engineers(r) (SMPTE(r)
The Oscar(r) and Emmy(r) Award-winning Society of Motion Picture and Television Engineers(r) (SMPTE(r)), a professional membership association, is the preeminent leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem, worldwide. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.

The Society is sustained by more than 6,000 members – motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students – who meet in Sections throughout the world. Through the Society’s partnership with the Hollywood Post Alliance (HPA), this membership is complemented by the professional community of businesses and individuals who provide expertise, support, tools, and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at www.smpte.org/join.

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Archimedia CMO Josef Marc to Discuss 4K and UHD Viewing at SMPTE 2014 Conference

DELRAY BEACH, Fla. — Oct. 14, 2014 — Archimedia Technology, a company whose technology and applications bring precise multiformat viewing to the professional’s desktop, TV, UHDTV, and infrastructure, today announced that Chief Marketing Officer Josef Marc will present a paper at the SMPTE 2014 Annual Technical Conference & Exhibition this month in Los Angeles. (more…)

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CIFAP Installs NETIA Radio-Assist Radio Automation System to Support Highly Competitive Training Program

Leading Audiovisual Training Center Chooses to Teach on the Same Radio-Assist Software Used by Top-Tier Radio Broadcasters (more…)

Avicii Burns Up the Stage at Creamfields 2014 with SSL Live

“We A/B’d the SSL Live against another digital console and the results blew my mind”

DARESBURY, ENGLAND – Since its modest beginnings in 1998, the Creamfields dance festival has grown to become one of the largest electronic music events in the world. Creamfields 2014 featured multiple stages catering to crowds of EDM fans, which exceeded 60,000 daily. Swedish DJ, remix artist and producer Avicii headlined the South Stage at the peak of Creamfields 2014, while his FOH engineer, Wayne “Rabbit” Sargeant, ran the show using an SSL Live.L500 console. The main North and South Stages both featured large-scale PA systems, supplied by Britannia Row Productions, Ltd., with SSL Live consoles at front of house that kept fans raving for the three-day-long end-of-summer party.

SSL Live @ Creamfields 2014“Avicii has a simple setup, with Pioneer CDJ-2000NXS players feeding a DJM-900NXS DJ mixer,” explains Sargeant. “Unlike other engineers, I’d rather keep everything in the digital domain and avoid doing unnecessary A/D and D/A conversions, so I use the SPDIF digital output of the DJM and convert it to the AES digital format (which is accepted by most PA systems). The XLR analog outputs on the mixer have limited headroom so when a DJ hits them hard the outputs will distort. Using an SSL Live digital stagebox employed with the console gave me the exact capability that I needed, with an AES digital input to accept the mixer’s output at the stage. Patching the digital signal into the L500 gave me plenty of headroom on the output of the mixer and a cleaner signal path. I’ve found that in large venues where the bottom end is hard to control I’ll get a much tighter bottom at a 96 kHz sample rate, which of course is what I get with the SSL Live.”

Since Avicii does not have a set list and is always performing off the cuff, Sargeant describes his FOH duties akin to on-the-fly, live mastering. “Obviously, there’s a big industry for mastering and what I am really doing during the show is tuning the system and mastering the tracks that Avicii is sending to me,” he explains. “I used the L500 onboard multiband compression and dynamic EQ to enhance the tracks, make them sound consistent, and fine-tune the bass for the venue. I’m also using the Waves MAXX BCL processors as an AES insert to the console, and this is the best I’ve heard it. For EQ, I’m mainly using L500’s dynamic EQ, adjusting it to suit the different types of tracks. If it’s a techno track, you need a driving high-mid to keep the snare going. Some of the vocal tracks tend to be harsher, so I need to compress them and I find that the dynamic EQ works better for that application because it’s more subtle than just tweaking the parametric EQ. When mixing on other consoles, I generally find some of the high frequencies to be quite harsh. I’d have to EQ that out, but the SSL Live has this warmth and depth of the solid lo-mid response that balances the high frequencies so I did not have to do that.”

Added to the unique requirements of an Avicii performance is the fact that the DJ does not use standard instruments for his performances. As such, Sargeant has had to develop an engineering style unlike that of a traditional FOH engineer. “I constantly have to adjust the EQ on the left and right signal path as you would do when you’re in a mastering suite, which makes sense because a lot of Avicci’s tracks have varying degrees of mastering,” adds Sargeant. “He also had 11 new songs in the set that haven’t yet been mastered, so I used a lot of those mastering techniques to make the levels correspond with his other tracks.”

Given Sargeant did not have a lot of time to become accustomed to the L500, he said it was most helpful to have the dynamic EQ on the large screen and the standard parametric EQ on the Channel Control Tile. “That setup allowed me to do two things at one time that would normally be done separately on an analogue surface,” he says. “The interesting thing about the SSL is that there’s many different ways of working, so when you’re in the heat of the action you can keep it simple and straightforward. I was able to use the physical knobs and the touch screen controls for quick access to the EQ parameters.”

As Creamfields was Sargeant’s first experience using the SSL Live, he didn’t have time to do a full sound check, which is often the case with multi-act festivals. “Thankfully, I had an opportunity to A/B the L500 against another popular digital desk before Avicii’s performance and the results blew my mind,” he continues. “I thought to myself ‘I have just got to use the SSL. It’s the best sounding desk I’ve heard in years.’ It was like listening to a high-quality, 180-gram vinyl pressing being played on a beautiful Linn Sondek turntable, then amplified with amazing speakers. The sound was so analogue through the SSL, with creamy, thick low-mids and warmth. I think that part of the spectrum has largely been ignored in the digital desks, but through the SSL it was thick, warm and huge. I started in 1987, so I went through the analogue period. Then suddenly it turned around and we ended up with digital consoles that have not been particularly impressive. The SSL Live has picked up live audio after the market was sort of dormant for years. It’s an exciting prospect for live sound.”

Solid State Logic is the world’s leading manufacturer of analogue and digital audio consoles and provider of creative tools for music, broadcast and post production professionals. For more information about our award-winning products, please visit: www.solidstatelogic.com.

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HARMAN’s Martin Professional Announces RUSH MH 1 Profile Plus Light Is Now Available for Pre-Order

MARTIN_RUSH MH1ProfilePlusAARHUS, Denmark — HARMAN’s Martin Professional today announced the latest addition to its RUSH by Martin line of affordable lighting for the installation market, the RUSH MH 1 Profile Plus, is now available for pre-order. The RUSH MH 1 Profile Plus moving head LED light is a brighter and more efficient upgrade to Martin’s popular RUSH MH 1 Profile fixture.

With 50 percent more output, the RUSH MH 1 Profile Plus produces an exceptionally bright and powerful light. Two gobo wheels (fixed and rotating) and two color wheels allow the MH 1 Profile plus to easily create a wide variety of effects and vibrant colors. The fixture also features an increased beam angle from 13 degrees to 16 degrees for more efficient optics.

“The RUSH by Martin line has become the standard for affordable lighting solutions in the installation market,” said Mark Buss, Product Manager, RUSH by Martin. “As the latest addition to the RUSH family, the MH 1 Profile Plus is a powerful and efficient moving head LED effect light that can produce a variety of high-quality effects for nightclubs, bars and other leisure environments.”

Additionally, the MH 1 Profile Plus houses a motorized iris and an electronic dimmer and strobe to create “shutter” effects such as strobes, pulses, and instant open/blackouts. The fixture also features a 3-facet prism for indexing and rotation with variable direction/speed as well as an improved cooling system for quieter operation.

Martin will showcase the RUSH MH 1 Profile Plus at the 2014 LDI Expo on November 17 – 23 at the Las Vegas Convention Center (Booth #928).

For more information on Martin’s RUSH MH 1 Profile Plus, please visit: www.martin.com

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.

HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $5.3 billion for the twelve months ended June 30, 2014.

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Broadcast Pix Welcomes Piper Digital as Manufacturer’s Rep

Billerica, Massachusetts – Broadcast Pix™ today announced it is working with Piper Digital, a manufacturer’s representative firm in Torrance, Calif. Based near the Hollywood and Burbank video production community, Piper Digital’s territory includes California, Arizona and Southern Nevada.

Piper Digital sells broadcast, production, 3D, post production, satellite and IPTV equipment. It represents a number of manufacturers and specializes in live production, engineering, station automation, archiving and management systems. The company was founded in 1997 by Glen Thompson, who has been working in the industry since 1979.

“We are very pleased to be working with Piper Digital, because they understand our business and can help differentiate the Broadcast Pix product line to prospective customers,” said Steve Ellis, CEO of Broadcast Pix. “With their broad network of systems integrators and dealers, as well as their extensive connections in the production markets, we know Piper Digital will help us expand our presence in Southern California and beyond.”

Broadcast Pix offers three integrated video production switcher product lines with built-in production tools, a variety of control panel options, and optional solutions for visual radio, data-intensive CG graphics and more. The company has also introduced two standalone products, the ReVue slow motion system and fX3D real-time 3D graphics platform, which can be tightly integrated with Broadcast Pix systems or used independently in other production environments.

About Broadcast Pix Founded in 2002, Broadcast Pix is the leader in integrated production switchers, with customers in more than 110 countries. Available in several configurations, from compact systems with end-to-end integration to large-scale systems for high-end live productions, Broadcast Pix switchers include CG, dual clip stores, file-based macros, external control software, and customizable multi-view and virtual sets with patented control options. Broadcast Pix also offers ReVue next generation slow motion systems, fX3D real-time 3D graphics, Rapid CG dynamic graphic playout software, and VOX voice-automated live video production, each designed to enhance our highly integrated live production switchers. Customers include leading broadcast, corporate, education, government, religious, sports, streaming, and visual radio studios. Learn more at www.broadcastpix.com.

Broadcast Pix is a trademark of Broadcast Pix, Inc. Patented. Made in USA.

SunBriteTV’s Outdoor Televisions are the Centerpiece of Any Luxury Outdoor Living Space

SB-5570HD-WH-Angle15BEVERLY HILLS, California, October 14, 2014 — An immediate sign of both luxury and an appreciation for cutting-edge technology, SunBriteTV Signature Series weatherproof televisions are playing a pivotal role in the surging outdoor living trend. SunBriteTV’s weatherproof televisions, along with a host of other outdoor furnishings including kitchens, fireplaces, high-end grills and speakers, all contribute to the luxurious and dynamic ambience that draws people to gather on patios, decks, balconies and other areas beyond the living room. In addition to providing attractive and comfortable social settings, studies have shown a significant increase in blended indoor/outdoor living as homeowners look to add long-term value to their properties.

“We’ve seen explosive sales growth in the last few years,” said Jonathan Johnson, Director of Brand Marketing, SunBriteTV. “Our consumer research shows that not only is a SunBriteTV often the first outdoor living product purchased, but it’s the first of several furnishings. A SunBriteTV is the centerpiece of the outdoor living area, so layout of other items often follows its position.”

With an ultra-slim 3.5” profile, improved durability and brighter LED panels, SunBriteTV’s new Signature Series 55” outdoor television (SB-5570HD) represents its most advanced offering yet. Available in three colors, the SB-5570HD can also be deck, wall or pole-mounted to complement any environment. The SB-5570HD is priced at $4,095 MSRP. 32”, 46”, and 65” sizes are also available.

Designed for permanent outdoor installation, the SB-5570HD is superior to indoor televisions when it comes to both performance and safety. Specialized gaskets and insulated electronics seal out foreign materials such as dust, moisture or insects. Powder-coated, rust-proof aluminum exterior cabinets are engineered for durability and protect against severe weather. Internal temperature regulation systems maintain flawless performance in temperatures from -24° to 122° Fahrenheit.

Visit SunBriteTV at the Beverly Hills Luxury Technology Show to see the SB-5507HD in-person and learn more about how SunBriteTV outdoor televisions compliment any outdoor entertainment area.

For more information on SunBriteTV please visit www.SunBriteTV.com or call the sales department directly at 866.357.8688.

Follow SunBriteTV on Facebook at https://www.facebook.com/SunBriteTV

About SunBriteTV
SunBriteTV engineers and manufactures award-winning televisions and displays built specifically for outdoor use. SunBriteTV developed the industry’s first all-weather TV in 2004 and its products have been time-tested in home installations, outdoor sports arenas, restaurants, hotels, amusement parks, colleges, and airports. All models are available through SunBriteTV’s network of Authorized Dealers. To inquire about becoming an Authorized Dealer, contact SunBriteTV at 866.357.8688, or visit the Dealer Inquiry page at www.SunBriteTV.com.

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Masque Sound Custom Audio Equipment Package Shines Light on the Steve Martin and Edie Brickell New Musical, Bright Star

SAN DIEGO, CA, OCTOBER 14, 2014 – When Sound Designer Nevin Steinberg was in search of a stellar sound system for Steve Martin and Edie Brickell’s world premiere American musical, Bright Star, he turned to Masque Sound, a leading theatrical sound reinforcement, installation and design company, to provide a dynamic custom audio equipment package.The cast of the world premiere of Bright Star. Photo by Joan Marcus.

Playing at the San Diego Old Globe Theatre and inspired by Martin and Brickell’s Grammy® Award-winning collaboration Love Has Come For You, Bright Star features 20 new songs and tells a beguiling tale that unfolds in the Blue Ridge Mountains of North Carolina between 1923 and 1945. Billy Cane, a young soldier who just returned from World War II, meets Alice Murphy, the brilliant editor of a southern literary journal. Together, they discover a powerful secret that alters their lives. Tony Award®-winning director Walter Bobbie makes his Old Globe Theatre debut with this entertaining musical of enduring love, family ties and the light of forgiveness that shines from a bright star.

“Working with such legendary and talented artists, there was a lot of pressure to deliver something special in the sound design that would capture the excitement of Steve and Edie’s latest creative venture,” says Steinberg. “The show’s music is rooted in bluegrass, which isn’t typical for a theatre setting, so I knew that the sound system designed to communicate this music couldn’t be typical either. The show called for something with incredible warmth and high resolution in order to properly convey this music to the audience, which proved to be one of the project’s biggest challenges.”
Wayne Alan Wilcox as Jimmy Ray Dobbs and Carmen Cusack as Alice Murphy in the world premiere of Bright Star. Photo by Joan Marcus.
For Steinberg, part of overcoming this challenge was deciphering which loudspeaker system would best deliver the show’s bluegrass tunes. “When choosing a loudspeaker system, it was important to take into account the different brands of speaker systems currently on the market and the pros and cons of each when fitted into the Old Globe Theatre’s specific layout,” adds Steinberg.

After careful deliberation, and drawing from personal listening experience, Steinberg chose Alcons Audio’s speaker technology. “Alcons Audio is one of the only companies to have successfully incorporated ribbon drivers into its line array systems, which is an incredible feat,” Steinberg says. “The resolution is very high, and, overall, the speakers help to raise the quality we can expect of the audio re-production. Though Alcons Audio is a relative newcomer to the theatre market, once I connected the company with Masque Sound, the team there made sure that the Alcons Audio system was properly prepped in the shop to fit seamlessly with the rest of my custom audio equipment package.”

Aside from the intricacies of the show’s music compositions, the split orchestra also posed a challenge. Bright Star’s orchestra is composed of nine musicians—five play acoustic instruments onstage, while an additional four play from a remote location off-stage. To make matters even more complicated, the musicians onstage perform on a moving platform. The staging and movement prevented the use of any trailing cable, so the sound system, including all instrumentation, amplification and monitoring components, had to be wireless. Furthermore, IEMs and an Aviom system were required to synthesize the remote musicians and onstage orchestra into one, coherent group.
Wayne Alan Wilcox as Jimmy Ray Dobbs and Carmen Cusack as Alice Murphy with the cast of the world premiere of Bright Star. Photo by Joan Marcus.
To bring Steinberg’s vision for the orchestra to life, Masque Sound provided eight channels of Sennheiser Digital 9000 Wireless Microphone Systems. “The Sennheiser 9000 has been a game changer,” says Steinberg. “It sounds so good, we forget that it’s wireless. While working on the designing the show, I was keen to try some other new equipment, which is why I was thrilled when Masque Sound connected me to K-array, which supplied me with a low-profile speaker system for stage monitoring. I had been enthusiastic about their products for just such an application. Masque Sound has always bent over backwards to help me forge relationships with new manufacturers and, subsequently, keep me abreast of the latest audio equipment developments. This is a perfect example of a situation in which I had a wish list and Masque Sound helped turn those wishes into reality.”

Additionally, Masque Sound supplied Steinberg with a DiGiCo SD10T Live Digital Console, DPA 4011 microphones for the remote orchestra, additional Sennheiser wireless systems and DPA lavalier microphones for the cast and Shure UHF-R® Wireless Microphone Systems for a few of the instruments on the bandstand, as well as Sennheiser in-ear monitor systems.

“Masque Sound is part of a great audio team assembled for this production, which includes our mixing engineer, Scott Sanders, and my longtime associate, Jason Crystal, who each played an integral part in ensuring the show’s success,” adds Steinberg. “And the staff and crew at the Old Globe Theatre have been great to work with throughout this journey. I can’t wait to see what happens next with this beautiful show.”

Bright Star runs through November 2 at the Old Globe Theatre.

About Masque Sound
Founded in 1936 by a trio of Broadway stagehands, Masque Sound evolved into one of NYC’s most successful theatrical sound reinforcement, installation and design companies specializing in theatrical, house of worship, sporting, corporate, TV broadcast and live concert events. Celebrating more than 75 years in the industry, the company is lead by Geoff Shearing, the firm’s 3rd generation owner, and Vice President and General Manager Stephanie Hansen. The company also operates Florida-based Professional Wireless Systems, a leader in the development and implementation of wireless technology. Credits range from major Broadway shows and tours including “Phantom of the Opera,” “Mamma Mia!,” “Lion King,” “Jersey Boys,” “Memphis,” “The Book of Mormon,” “Newsies,” “Once” and “Kinky Boots” to yearly Super Bowl broadcasts and installations of varying sizes, including New York’s New Victory Theater and historic St. Bartholomew’s Church. Masque Sound’s 70,000 sq. ft. corporate headquarters and main assembly facility is located at 21 East Union Ave., East Rutherford, NJ, 20 minutes from midtown Manhattan. For more information, call (201) 939-8666 or visit www.MasqueSound.com.

New Clear Series 2 HDMI Packaging from ICE Cable Systems Blends Retail Beauty with Custom AV Functionality

Los Angeles, CA – October 14, 2014 – ICE Cable logo_webICE Cable Systems, a leading manufacturer of premium low-voltage wire and cable products, has begun shipping its Clear Series 2 HDMI cables in smart new packaging that makes a great first impression and benefits the installation process (storing, jobsite and client presentation phases).

”Most wire and cable companies in the custom channel ship their HDMI cables in clear bags which are either heat-sealed or zip-locked,” says ICE Cable Systems President Brian Rizzo.

”Integrators prefer bags because they can easily be stored in a work truck where space is a premium. The problem is that they look like sandwich baggies; this doesn’t make for a great presentation to your client.”

”We set out to design a bag that has an upscale feel while offering enhanced functionality,” furthers Rizzo. “We landed on a re-sealable package that with its lush artwork and glossy-coating captures the premium look-and-feel that ICE Cable Systems is recognized for, while also incorporating hang-holes for an impressive presentation at retail.”

”From a functionality perspective, we incorporated a really tough plastic exterior that can take a beating and protect against water damage too. All these features combined make for a bag that exceeds the daily demands of the integrator,” concludes Rizzo.

The company’s Clear Series 2 HDMI cables in lengths from .5 to 30 meters are available in the new packaging at no additional up-charge.

ICE Cable Systems' new Clear Series 2 HDMI Packaging

ICE Cable Systems’ new Clear Series 2 HDMI Packaging

For more information please contact ICE Cable Systems at 310.444.1950.

About ICE Cable Systems
Founded in 2004 by president Brian Rizzo, ICE Cable Systems is a leading manufacturer of premium low-voltage wire and cable products serving the Audio Video, Alarm and Security, Commercial, Electrical Contracting and Data Center channels. The company’s products are available to integrators both directly and through more than 50 distributors in North America and internationally. ICE Cable’s success is driven by ingenuity and its desire to make superior products that offer more value to installers. www.icecable.com

HARMAN’s Martin Professional Now Shipping RUSH DC 1 Aqua™ LED Fixture For Nightclub and DJ Effects

MARTIN_RUSH DC1 AquaAARHUS, Denmark — Underscoring its commitment to providing cost-effective lighting for the installation market, HARMAN’s Martin Professional today announced the RUSH DC 1 Aqua™ LED light for nightclub and DJ effects is now shipping. The ultra-compact yet powerful DC 1 Aqua combines Martin’s advanced LED technology with a host of additional innovative features to project vibrant aquatic decoration effects.

Ideal for nightclubs, bars and other entertainment venues, the RUSH DC 1 Aqua provides bright and compact LED water effect lighting for washes through crowds, lounges, across walls and above bar counters. The fixture features full electronic dimming, variable manual focus, variable effect speed/direction control and five selectable colors, including open white and split color options.

“We understand the challenges integrators face when designing lighting solutions for entertainment and leisure environments,” said Mark Buss, Product Manager, RUSH by Martin. “The DC 1 Aqua continues the high-performance and affordable approach our RUSH by Martin solutions are renowned for. This allows integrators to provide their clients with the highest quality effect lighting at the most cost-effective price point.”

Powered by a 75-Watt LED engine, the DC 1 Aqua offers a variety of color moods and effects, from chill to warm and from a silent trickle to a surging waterfall. The fixture features a beam angle of 40 degrees and has a minimum LED lifetime of 50,000 hours.

Additionally, the luminaire is housed in a high-impact and flame-retardant thermoplastic and comes standard with a bracket for surface or truss mounting.

Martin Professional will showcase the RUSH DC 1 Aqua at the 2014 LDI Expo on November 17 – 23 in the Las Vegas Convention Center (Booth #928).

For more information on Martin’s RUSH DC1 Aqua, please visit the product section on www.martin.com.

As a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors, Martin lighting and video systems are renowned the world over. Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting. Martin operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting division of global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.

HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $5.3 billion for the twelve months ended June 30, 2014.

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