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Audio-Technica rebrands

Audio-Technica ES905CLFor a company that made such a huge splash at last year’s InfoComm with its new SpectraPulse audioconferencing technology, it’s no surprise that for Audio-Technica, InfoComm 2008 is going to be a relatively quiet show – at least in terms of new product introductions. The company has completely redesigned its booth and recently made an effort toward uniform branding across all the markets it serves.

Dan Montecalvo, marketing manager with A-T, says the company’s been pleased with the rate of adoption of the high-end SpectraPulse system, which runs about $24,000 retail for a seven-channel conference room system. It’s an appealing choice for businesses that value ultra-reliable security over a remote slice of the digital spectrum.

But Audio-Technica does have a couple new products to show at InfoComm 08. First, there’s the ES905CL rigid gooseneck mic, a single-element unit designed for applications that do not require a redundant microphone element. The rigid design is an aesthetic choice that’s often more appealing than an infinitely bendable gooseneck. Second, a gray box: The ESRSC is a piece of hardware that extends remote controllability to micrphones that wouldn’t otherwise be able to be turned on and off remotely.

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The editors of Sound & Video Contractor post live from InfoComm as the news happens. Check back several times a day for the latest industry news, reports from press conferences, and product introductions.

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