Just back from the massive Crestron booth (N5600), where marketing manager Jeff Singer squired me around several new products and initiatives, which wasn’t easy considering Cresetron has something like 70 new products on display at InfoComm. Jeff had some definite thoughts on major industry trends and pointed me to how Crestron is addressing them. In particular, the following caught my attention:
*Jeff filled me in on Crestron’s new Research Center, which opened a few months ago in a new building on 3,000 square feet of land at Crestron’s headquarters in New Jersey, with over 300 fulltime hardware and software engineers working there. The Center was designed to be an AV research center for Crestron as it dives into new products. Singer says manufacturers of other technologies have even made inquiries about renting time in the facility to do their own research.
*Crestron’s Green Light integrated building control technology was also quite cool, targeting the growing Green trend washing over the industry. The demo of Green Light software was quite impressive, illustrating how control software algorithms can provide reams of data on energy use, efficiency, and cost for all sorts of systems run by Crestron panels in a particular building–all viewable through the same panel that controls thos various systems. The technology can calculate carbon output and energy savings, among other things, over a few months up to five years. The technology is not available yet, but Crestron hopes to announce a release date before late this year.
*Crestron’s Digital Media product demo–a technology expected to be on the market by Q1 of next year. In this case, a product called the DM Switcher serves as the foundational hub for large data routing networks, moving HD-related signals ranging from Ethernet to HDMI to USB to KVM and others to analog, as well, in a more seamless, manageable fashion. It’s part of a move, Singer suggests, to address the world of data management, and have their technology viewed in that context, rather than merely from a “control” point of view.
“It’s about data management–this is a transport technology,” Singer explained. “It’s about not just routing and distributing audio and video signals–it’s about managing that flow of data along the way, since people will need more choices than merely HDMI for quite some time. It’s about managing all digital content.”