Started InfoComm 2008 this morning with a nice chat with Furman‘s marketing manager, John Benz (booth C3483). We got to talking about the often misunderstood world of power management, Furman’s stock in trade, and the company’s efforts to do something about that. John explains that companies like Furman compete with the antiquated notion that their products aren’t needed, as much as with direct competitors–”we mainly compete with the wall outlet,” is how he put it. Even many contractors, he says, are still having a hard time fully understanding the world of power management and control.

He then mentioned the variety of educational material the company supplies with each of its products and on its Web site, including a new series of AC Power Management videos to address these issues. (Check out www.furmansound.com/video.php) to see them.

John made the point that, in the YouTube era, companies of all sizes and shapes and market directions can now supply video instruction, marketing, education, or entertainment on their Web sites, and Furman is taking full advantage of this paradigm movement. We both agreed this is a good thing.

John says that the videos are all done in-house, and that “generating the video content remains the time-consuming part. Putting them online now, however, is easy.”

–MG