Among all the big screens at Samsung‘s booth was one eye-catching display that involved rear projection. A tiny projector (and I mean tiny – look at the picture in which I compare it to a standard Bic pen) was shooting imagery onto a translucent 3M Vikuiti Screen mounted on glass.

This is the new P400, a single DLP model that employs an LED light as a lamp, offers about 150 lumens. The P400 creates an image up to about 40in. Samsung’s shown tiny LED-driven models before, but the last model only squeezed about 50 lumens out of its lamp. This new model, which ships this summer, should find many homes in cutting-edge retail environments. It goes for about $800.