Middle Atlantic‘s new, modular booth (C3403) features, among other things, the prominent introduction of the company’s brand new tagline–”Exceptional Support and Protection Products.” Company executive Kevin Handerson had a chuckle explaining the internal discussions (debates) that go into making such changes in describing the company and what it does. But he used the topic to bend my ear for a few moments on the topic of “the little things” in the pro AV world.
Little things like keyboard racks and foldout screens that don’t need to be angled to fit into a rack, and different length plugs engineered specifically to address typical, annoying problems. And the company’s new Duct Cool Long Pull Ventilation System which, despite its long name, is an interesting ventilation product for cooling equipment in residential scenarios with very little noise. None of the products Kevin showed me were, by his own admission, “headline stuff.” Instead, they were designed to improve on existing technologies, solve specific problems, or improve efficiency in certain situations. He calls this “the little stuff” that typically can give AV pros headaches. He pointed out there is lots of “little stuff” in our industry, much of which is being addressed here at InfoComm this week.