AMX (C2902), active as always at InfoComm, offered lots of highlights to think about in keeping with the trends Iâ€™ve been watching the last couple of days. In particular, the companyâ€™s â€œMaking Technology Greenâ€? presentation caught my eye. AMXâ€™s approach to power monitoring and data analysis within a control interface is built on its Meeting Manager technology (version 3.28 debuted at InfoComm this week). It essentially gives administrators the ability to monitor and analyze power consumption, establish rules for power use, and receive notifications when those rules are violatedâ€”among other highlights.
AMX executive Robert Noble also emphasized the obviousâ€”that globalization is, indeed, real. He said that AMXâ€™s business currently is almost 50% international at this point, and that number he fully expects to grow. He confided that the Burj Dubai tower, the worldâ€™s newest tallest building, has been specked out to include, according to Noble, â€œhundreds of AMX systems.â€?
Other companies in this space that Iâ€™ve been visiting have been offering similar comments about the growth of the international market, which is interesting and a bit ironic, but not unexpected, in these challenging economic times. (Extron, for instance, recently opened a 300,000-square foot international office in the Netherlands to replace the 50,000-square-foot space it had been operating out of for quite some time.)
Noble also says that AMX is also in hot pursuit of the notion that the company, and the entire control industry, needs to get away from the stereotype of being exclusively â€œabout control.â€?
â€œWe donâ€™t want a shotgun approachâ€”we want to broaden the circle and look at managing all data we can route and control. We want rooms and facilities to be under one umbrella as we mine all the data flowing through them (with things like the Green Technology initiative).”