Nothing is changing the retail experience like digital signage, but add interactivity, and itâ€™s a whole new ROI playing field. DT Research (N7425) announced the expansion of the WebDT Signage System to include 12in. (DS1200), 42in. (DS4200), and 65in. (DS6500) displays, all with the ability to go interactive.
The DS1200 includes a built-in media player, but itâ€™s the touchscreen option that really zeroes in on what Director of Business Development John Ochoa says is a new trend: combining interactive kiosks-type devices and digital signage players into one unit. The DS1200 is small enough to sit table-side at a restaurant, yet large enough to not only provide touchscreen ordering services (will that change the tipping model?) but afterwards, it can play custom advertising. Restaurants can play their own advertising, or maybe they could also dip into a new market by opening up the space to other players. If you canâ€™t reach the audience at home anymore, why not get them while theyâ€™re out? What else are they going to do while they wait for that New York strip steak? Another option: It can be an on-the-shelf signage system at a store thatâ€™s tailored to the products in that aisle. Shoppers will be sure to know about that special now.
The DS4200 is a 42in. high-resolution LCD that integrates with the companyâ€™s SA1004 digital signage appliance. The selling point on this display is its thin bezel (15mm). That thin bezel opens up more of the videowall market to DT Research, and gives users more screen real estate. An optional IR touch turns opens up the interactive possibilities.
The DS6500 is a 65in. LCD capable of displaying up 1080p digital content. The panel includes a media player and an optional touchscreen for interactivity.
The DS1200, DS4200, and DS6500 will be available in Q3.
While DT Research is focused on churning out turnkey systems for a burgeoning market, the company also recognizes that there are a number of screens that are already deployed that could have the potential to be moved to a digital signage application and reap the ROI. Instead of investing in an entire system, the SA1000, SA2000, and the SA1004 digital signage appliance turns any screen into a digital signage system, without using a dedicated PC and yet still IP-managed. The SA1000 runs on a 1.5 GHz processor to drive an LCD up to 1920×1080 in resolution. The SA2000 comes with either a 1.6GHz or 2.0GHz processor to display HD content. The SA1004 provides four HDMI outputs play a VGA port to support up to five video outputs, driving up to 1920×1080 static images. All WebDT SA units will be available in July. The MSRP starts at $999.