Talking with Ralph Bachofen, senior director of product management and marketing. Heâ€™s here in at least two rolesâ€”he spoke at a packed NXTcomm session on video quality for IPTV and heâ€™s on the LG booth at InfoComm with Treveniâ€™s digital signage software.
Specifically theyâ€™re showing the Treveni software riding atop the built in controller of the LG M4210N HD LCDâ€”called the Ensignia Digital Signage Lobby system. This is a wireless virtually installation-free deployment; it also comes in a networked version, that plays into what Bachofen says is a desire for end-to-end, simple systems. â€œYou power it up and itâ€™s a sign,â€? Bachofen says. Treveni already has a deal to distribute the Ensignia Lobby signage system here in Vegas through Innovative.
Treveni also has a â€œhead endâ€? content management system called Arena that talks to the Treveni-driven Lobby and Solo signs. This brings up another important trend, the move towards seeing digital signage as a form of broadcasting and supporting it as such, a paradigm I agree with. (And the reason Bachofen even says things like â€œhead endâ€? is of course Treveniâ€™s ongoing broadcast expertise).
In other news, Bachofen is hiring salespeople, particularly with broadcast and cable expertise.