The other day, I wrote about the start of the proliferation of Panasonic‘s giant 103-in. Plasma displays. Today, I learned how they mount those suckers. It’s hard to miss, actually, if you visit the Premier Mounts booth (C2411). They have a huge suspended ceiling mount (the SCM-103 model) hanging over the booth from the Convention Center’s rafters, and they have a huge wall mount (the TWM-103 model) on the side of the booth labeled, to no one’s surprise, “the world’s largest tilt wall mount.”

Both are used to hang Panasonic jumbos, including the mall space examples in New Jersey and New York that I mentioned the other day. Considering those giant mounts are a niche application usable currently with only one kind of giant screen, though, I was curious how and why the product might be profitable for a company like Premier.

“Quite a few installations are putting them in now,” marketing VP Jim Hall told me. “Some (obviously wealthy) people are even putting them in their homes. One guy ordered two. We thought he meant two jobs, but meant two at one location. They are a high-end item with good margins, actually.”

And they’re big. Really big.

–MG